virtue Recovery Shampoo
virtue virtue Recovery Shampoo lists 47 ingredients on its label, 41 decoded. See what each one does, its irritancy and comedogenic tendency, and its status in national inventories.
Ingredients overview
Label order. Colour is our internal rating: green routine, yellow restricted or worth a look, red prohibited or high-risk, grey not yet decoded.
Ingredients are listed in label order; the order reflects the label only, not exact concentrations.
- Aqua (Water
- Eau)
- Sodium Lauroyl Methyl Isethionate
- Sodium Lauroyl Glycinate
- Glycerin
- Sodium Cocoyl Isethionate
- Cocamidopropyl Betaine
- Sodium Methyl Cocoyl Taurate
- Glycol Distearate
- Cocamide MIPA
- Parfum
- Keratin
- Hydrolyzed Quinoa
- Citrus Paradisi Fruit Extract
- Caprylyl Glycol
- Guar Hydroxypropyltrimonium Chloride
- Cyamopsis Tetragonoloba Gum
- Sodium Chloride
- Amodimethicone
- PEG-120 Methyl Glucose Dioleate
- Hydroxyethylcellulose
- Coconut Acid
- Ethylhexylglycerin
- Cellulose
- Acrylates Copolymer-4
- Citric Acid
- C11-15 Pareth-7
- Sodium Hydroxide
- Trideceth-12
- Laureth-9
- Lactic Acid
- Sorbic Acid
- Disodium EDTA
- Sodium Acetate
- Mica
- Benzyl Alcohol
- Sodium Benzoate
- Potassium Sorbate
- Phenoxyethanol
- Benzyl Salicylate
- Butylphenyl Methylpropional
- Coumarin
- Limonene
- Hexyl Cinnamal
- Linalool
- Ci 77891
- Ci 77491
Highlights
Free of parabensFree of sulfatesFree of mineral oilFree of formaldehyde releasersContains PEGContains EU-26 allergensContains fragranceContains animal-derivedContains siliconesContains alcoholContains essential oils
Formulation view Mild cleansing formula using amino acid surfactants like isethionates and glutamates, buffered with betaine to reduce irritation. Contains keratin and hydrolyzed quinoa for repair. Multi-component preservation system. Ideal for daily gentle washing. Formulators balance surfactants to maintain cleansing power and slip, while adding silicones for gloss and manageability without dryness.
Key ingredients
- CLEANSING
- Sodium Lauroyl Methyl IsethionateSodium Lauroyl GlycinateSodium Cocoyl Isethionate
- DENATURANT
- Glycerin
- ANTISTATIC
- Cocamidopropyl Betaine
- SURFACTANT - CLEANSING
- Sodium Methyl Cocoyl Taurate
- SKIN CONDITIONING - EMOLLIENT
- Glycol Distearate
- SURFACTANT - EMULSIFYING
- Cocamide MIPA
Other ingredients
Aqua (WaterEau)ParfumKeratinHydrolyzed QuinoaCitrus Paradisi Fruit ExtractCaprylyl GlycolGuar Hydroxypropyltrimonium ChlorideCyamopsis Tetragonoloba GumSodium ChlorideAmodimethiconePEG-120 Methyl Glucose DioleateHydroxyethylcelluloseCoconut AcidEthylhexylglycerinCelluloseAcrylates Copolymer-4Citric AcidC11-15 Pareth-7Sodium HydroxideTrideceth-12Laureth-9Lactic AcidSorbic AcidDisodium EDTASodium AcetateMicaBenzyl AlcoholSodium BenzoatePotassium SorbatePhenoxyethanolBenzyl SalicylateButylphenyl MethylpropionalCoumarinLimoneneHexyl CinnamalLinaloolCi 77891Ci 77491
Skim through
| Ingredient | What it does | Irritancy | Rating |
|---|---|---|---|
| Aqua (Water | Not decoded yet | — | — |
| Eau) | Not decoded yet | — | — |
| Sodium Lauroyl Methyl Isethionate | CLEANSING, SURFACTANT - CLEANSING | 1 | Green |
| Sodium Lauroyl Glycinate | CLEANSING, SURFACTANT - CLEANSING | 0 | Green |
| Glycerin | DENATURANT, HAIR CONDITIONING, HUMECTANT, ORAL CARE, SKIN PROTECTING, SOLVENT, VISCOSITY CONTROLLING, PERFUMING, FRAGRANCE, SKIN CONDITIONING - HUMECTANT | 0 | Green |
| Sodium Cocoyl Isethionate | CLEANSING, HAIR CONDITIONING, SURFACTANT - CLEANSING | 1 | Green |
| Cocamidopropyl Betaine | ANTISTATIC, CLEANSING, SURFACTANT - FOAM BOOSTING, HAIR CONDITIONING, SURFACTANT - CLEANSING, VISCOSITY CONTROLLING, SKIN CONDITIONING - MISCELLANEOUS | 0 | Green |
| Sodium Methyl Cocoyl Taurate | SURFACTANT - CLEANSING | 0 | Green |
| Glycol Distearate | SKIN CONDITIONING - EMOLLIENT, SURFACTANT - EMULSIFYING, OPACIFYING, SKIN CONDITIONING, VISCOSITY CONTROLLING | 0 | Green |
| Cocamide MIPA | SURFACTANT - EMULSIFYING, EMULSION STABILISING, SURFACTANT - FOAM BOOSTING, SURFACTANT - CLEANSING, VISCOSITY CONTROLLING | 1 | Green |
| Parfum | FRAGRANCE, PERFUMING | 2 | Yellow |
| Keratin | HAIR CONDITIONING, SKIN CONDITIONING | 0 | Green |
| Hydrolyzed Quinoa | SKIN CONDITIONING | 0 | Green |
| Citrus Paradisi Fruit Extract | SKIN CONDITIONING · 限制 II/358 | 0 | Green |
| Caprylyl Glycol | DEODORANT, SKIN CONDITIONING - EMOLLIENT, HAIR CONDITIONING, SKIN CONDITIONING | 0 | Green |
| Guar Hydroxypropyltrimonium Chloride | ANTISTATIC, FILM FORMING, SKIN CONDITIONING, VISCOSITY CONTROLLING | 0 | Green |
| Cyamopsis Tetragonoloba Gum | BINDING, EMULSION STABILISING, FILM FORMING, FRAGRANCE, VISCOSITY CONTROLLING | 0 | Green |
| Sodium Chloride | BULKING, FRAGRANCE, ORAL CARE, VISCOSITY CONTROLLING | 0 | Green |
| Amodimethicone | ANTISTATIC, HAIR CONDITIONING | 0 | Green |
| PEG-120 Methyl Glucose Dioleate | SURFACTANT - EMULSIFYING | 0 | Green |
| Hydroxyethylcellulose | BINDING, EMULSION STABILISING, FILM FORMING, LIGHT STABILIZER, VISCOSITY CONTROLLING | 0 | Green |
| Coconut Acid | CLEANSING, SKIN CONDITIONING - EMOLLIENT, SURFACTANT - EMULSIFYING, SURFACTANT - CLEANSING | 1 | Green |
| Ethylhexylglycerin | DEODORANT, SKIN CONDITIONING | 0 | Green |
| Cellulose | ABSORBENT, BULKING, OPACIFYING, VISCOSITY CONTROLLING | 0 | Green |
| Acrylates Copolymer-4 | Not decoded yet | — | — |
| Citric Acid | BUFFERING, CHELATING, FRAGRANCE | 1 | Green |
| C11-15 Pareth-7 | Not decoded yet | — | — |
| Sodium Hydroxide | BUFFERING, DENATURANT · 限制 III/15a | 3 | Green |
| Trideceth-12 | Not decoded yet | — | — |
| Laureth-9 | Not decoded yet | — | — |
| Lactic Acid | BUFFERING, HUMECTANT, SKIN CONDITIONING | 1 | Green |
| Sorbic Acid | FRAGRANCE, PRESERVATIVE · 限制 V/4 | 1 | Yellow |
| Disodium EDTA | CHELATING, VISCOSITY CONTROLLING | 0 | Green |
| Sodium Acetate | BUFFERING, FRAGRANCE | 0 | Green |
| Mica | ANTICAKING, BULKING, COLORANT, OPACIFYING | 0 | Green |
| Benzyl Alcohol | PRESERVATIVE, SOLVENT, VISCOSITY CONTROLLING, PERFUMING · 限制 III/45 and V/34 | 1 | Yellow |
| Sodium Benzoate | ANTICORROSIVE, FRAGRANCE, PRESERVATIVE · 限制 V/1 | 0 | Yellow |
| Potassium Sorbate | FRAGRANCE, PRESERVATIVE · 限制 V/4 | 0 | Yellow |
| Phenoxyethanol | ANTIMICROBIAL, PRESERVATIVE · 限制 V/29 | 1 | Yellow |
| Benzyl Salicylate | PERFUMING, LIGHT STABILIZER · 限制 III/75 | 0 | Yellow |
| Butylphenyl Methylpropional | FRAGRANCE, PERFUMING · 限制 II/1666 | 0 | Green |
| Coumarin | PERFUMING · 限制 III/77 | 1 | Yellow |
| Limonene | DEODORANT, SOLVENT, PERFUMING · 限制 III/88 III/167 III/168 | 1 | Yellow |
| Hexyl Cinnamal | PERFUMING · 限制 III/87 | 1 | Yellow |
| Linalool | DEODORANT, PERFUMING · 限制 III/84 | 1 | Yellow |
| Ci 77891 | COLORANT · 限制 IV/143 | 0 | Green |
| Ci 77491 | COLORANT · 限制 IV/135 | 0 | Green |
Comedogenic ratings need a published source. This batch is not yet sourced, so it is not shown.
Ingredients explained
- Aqua (Water
- Not decoded yet
- Eau)
- Not decoded yet
- Sodium Lauroyl Methyl Isethionate
- Mild anionic surfactant at 0.5–10%; fine foam, lower irritation than soaps, suitable for gentle cleansing.
- Sodium Lauroyl Glycinate
- Sodium lauroyl glycinate, mild amino acid surfactant with fine foam and non-stripping feel
- Glycerin
- Workhorse humectant at 3–10%; tacky at high levels, pair with occlusives
- Sodium Cocoyl Isethionate
- Mild cleanser with rich lather and low irritation; hygroscopic, requires moisture-resistant packaging
- Cocamidopropyl Betaine
- Cocamidopropyl betaine; zwitterionic co-surfactant reducing irritation and boosting foam, common in mild cleansers.
- Sodium Methyl Cocoyl Taurate
- Amino acid based mild surfactant, soft lather; cleaning power increases with salt but may dry out.
- Glycol Distearate
- Glycol distearate for thickening and emulsification; non-ionic, improves viscosity
- Cocamide MIPA
- Cocamide MIPA; mild surfactant for foam boosting and viscosity; potential sensitizer at high concentrations
- Parfum
- Fragrance for scent; may contain allergens, caution for sensitive skin, full labeling required.
- Keratin
- Keratin for hair/skin conditioning; verify animal source and allergen status
- Hydrolyzed Quinoa
- Hydrolyzed quinoa for skin conditioning and moisturization; plant-derived small molecules, generally well-tolerated.
- Citrus Paradisi Fruit Extract
- Grapefruit extract; antioxidant, contains furanocoumarins (photosensitizing), use low concentration, avoid sun.
- Caprylyl Glycol
- Polyol conditioner and preservative booster at 0.5–3%; emollient feel, often paired with 1,2-hexanediol
- Guar Hydroxypropyltrimonium Chloride
- Cationic guar derivative for antistatic, film-forming, viscosity control; common in hair/skin conditioning
- Cyamopsis Tetragonoloba Gum
- Guar gum, natural thickener/stabiliser at 0.5–2%; biodegradable, dry film may feel astringent
- Sodium Chloride
- Salt for gel viscosity control; used as precipitant in soaps
- Amodimethicone
- Amino silicone for hair conditioning/antistatic; cationic, conflicts with anionic surfactants
- PEG-120 Methyl Glucose Dioleate
- PEG-modified emulsifier; mild, low-foam. For O/W and anhydrous systems, check compatibility and viscosity.
- Hydroxyethylcellulose
- Water-soluble cellulose ether for thickening and suspension stabilization; sensitive to ions, electrolytes reduce viscosity, use at pH 7-8.
- Coconut Acid
- Lauric acid for cleansing and emulsifying; strong surfactant, watch for over-drying in dry skin.
- Ethylhexylglycerin
- Mild conditioner and preservative booster at 0.5–1%; reduces preservative load, smooth feel
- Cellulose
- Plant-derived thickener at 0.1–1%; requires full hydration, poor cationic compatibility
- Acrylates Copolymer-4
- Not decoded yet
- Citric Acid
- Buffer and chelator at 0.1–2%; adjusts pH, may irritate sensitive skin at low pH
- C11-15 Pareth-7
- Not decoded yet
- Sodium Hydroxide
- Strong base neutralizer for pH adjustment; handle with extreme care
- Trideceth-12
- Not decoded yet
- Laureth-9
- Not decoded yet
- Lactic Acid
- AHA pH adjuster at 0.5-5%; exfoliation/humectancy, mild at low conc., irritating at high, avoid conflict with alkaline preservatives.
- Sorbic Acid
- Preservative effective at low pH, often combined with sorbate salts; check regulatory limits
- Disodium EDTA
- Chelating agent at 0.05–0.5%; sequesters metal ions for stability, boosts preservative efficacy
- Sodium Acetate
- Sodium acetate buffer for pH adjustment; sometimes acts as mild fragrance, common in lotions and washes
- Mica
- Mineral colorant for pearlescence; heavy metal screening required
- Benzyl Alcohol
- Mild preservative/solvent at 0.5-1.0%; EU allergen (labeling required), irritation risk if concentrated, avoid in infant/highly sensitive skin.
- Sodium Benzoate
- Preservative booster, effective below pH 4.5; combinable with sorbates
- Potassium Sorbate
- Preservative effective below pH 6; combinable with sodium benzoate
- Phenoxyethanol
- Broad-spectrum preservative at ≤1%; may irritate sensitive eye areas, often paired with ethylhexylglycerin
- Benzyl Salicylate
- UV absorber/light stabilizer, restricted in EU; potential sensitizer, risk assessment needed.
- Butylphenyl Methylpropional
- Synthetic fragrance with floral notes; EU regulations limit usage, strict monitoring required.
- Coumarin
- Classic fragrance and photosensitizer, EU restriction III/77; high allergen risk, limit in facial products
- Limonene
- Natural fragrance solvent, EU allergen; poor photostability
- Hexyl Cinnamal
- Common fragrance component (jasmine/vanilla note); listed EU allergen, requires labeling at >10ppm (leave-on).
- Linalool
- Natural fragrance component at ≤0.05%; one of EU 26 allergens, caution for sensitive skin
- Ci 77891
- Titanium dioxide inorganic pigment and UV filter; assess inhalation risk for nano-forms and EU restrictions
- Ci 77491
- Iron oxides red; physical pigment. Coloring and photo-protective, stable and non-irritating.
Source: full ingredient list published on the product label, collected 2026-09-20. Ratings are our internal reading, not a regulatory conclusion. · Product page
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