virtue Recovery Shampoo

Ingredients overview

Label order. Colour is our internal rating: green routine, yellow restricted or worth a look, red prohibited or high-risk, grey not yet decoded.

Ingredients are listed in label order; the order reflects the label only, not exact concentrations.

1. Aqua (Water
2. Eau)
3. Sodium Lauroyl Methyl Isethionate
4. Sodium Lauroyl Glycinate
5. Glycerin
6. Sodium Cocoyl Isethionate
7. Cocamidopropyl Betaine
8. Sodium Methyl Cocoyl Taurate
9. Glycol Distearate
10. Cocamide MIPA
11. Parfum
12. Keratin
13. Hydrolyzed Quinoa
14. Citrus Paradisi Fruit Extract
15. Caprylyl Glycol
16. Guar Hydroxypropyltrimonium Chloride
17. Cyamopsis Tetragonoloba Gum
18. Sodium Chloride
19. Amodimethicone
20. PEG-120 Methyl Glucose Dioleate
21. Hydroxyethylcellulose
22. Coconut Acid
23. Ethylhexylglycerin
24. Cellulose
25. Acrylates Copolymer-4
26. Citric Acid
27. C11-15 Pareth-7
28. Sodium Hydroxide
29. Trideceth-12
30. Laureth-9
31. Lactic Acid
32. Sorbic Acid
33. Disodium EDTA
34. Sodium Acetate
35. Mica
36. Benzyl Alcohol
37. Sodium Benzoate
38. Potassium Sorbate
39. Phenoxyethanol
40. Benzyl Salicylate
41. Butylphenyl Methylpropional
42. Coumarin
43. Limonene
44. Hexyl Cinnamal
45. Linalool
46. Ci 77891
47. Ci 77491

Highlights

Free of parabensFree of sulfatesFree of mineral oilFree of formaldehyde releasersContains PEGContains EU-26 allergensContains fragranceContains animal-derivedContains siliconesContains alcoholContains essential oils

Formulation view Mild cleansing formula using amino acid surfactants like isethionates and glutamates, buffered with betaine to reduce irritation. Contains keratin and hydrolyzed quinoa for repair. Multi-component preservation system. Ideal for daily gentle washing. Formulators balance surfactants to maintain cleansing power and slip, while adding silicones for gloss and manageability without dryness.

Key ingredients

溶剂

Aqua (WaterEau)

CLEANSING

Sodium Lauroyl Methyl IsethionateSodium Lauroyl GlycinateSodium Cocoyl Isethionate

DENATURANT

Glycerin

ANTISTATIC

Cocamidopropyl Betaine

SURFACTANT - CLEANSING

Sodium Methyl Cocoyl Taurate

Other ingredients

Glycol DistearateCocamide MIPAParfumKeratinHydrolyzed QuinoaCitrus Paradisi Fruit ExtractCaprylyl GlycolGuar Hydroxypropyltrimonium ChlorideCyamopsis Tetragonoloba GumSodium ChlorideAmodimethiconePEG-120 Methyl Glucose DioleateHydroxyethylcelluloseCoconut AcidEthylhexylglycerinCelluloseAcrylates Copolymer-4Citric AcidC11-15 Pareth-7Sodium HydroxideTrideceth-12Laureth-9Lactic AcidSorbic AcidDisodium EDTASodium AcetateMicaBenzyl AlcoholSodium BenzoatePotassium SorbatePhenoxyethanolBenzyl SalicylateButylphenyl MethylpropionalCoumarinLimoneneHexyl CinnamalLinaloolCi 77891Ci 77491

Skim through

Ingredients explained

Aqua (Water

Primary solvent; requires preservatives at high concentration; adjust viscosity with thickeners

Eau)

Pure water, solvent and diluent; drinking water standard, no known allergens or irritation

Sodium Lauroyl Methyl Isethionate

Mild anionic surfactant at 0.5–10%; fine foam, lower irritation than soaps, suitable for gentle cleansing.

Sodium Lauroyl Glycinate

Sodium lauroyl glycinate, mild amino acid surfactant with fine foam and non-stripping feel

Glycerin

Workhorse humectant at 3–10%; tacky at high levels, pair with occlusives

Sodium Cocoyl Isethionate

Mild cleanser with rich lather and low irritation; hygroscopic, requires moisture-resistant packaging

Cocamidopropyl Betaine

Cocamidopropyl betaine; zwitterionic co-surfactant reducing irritation and boosting foam, common in mild cleansers.

Sodium Methyl Cocoyl Taurate

Amino acid based mild surfactant, soft lather; cleaning power increases with salt but may dry out.

Glycol Distearate

Glycol distearate for thickening and emulsification; non-ionic, improves viscosity

Cocamide MIPA

Cocamide MIPA; mild surfactant for foam boosting and viscosity; potential sensitizer at high concentrations

Parfum

Fragrance for scent; may contain allergens, caution for sensitive skin, full labeling required.

Keratin

Keratin for hair/skin conditioning; verify animal source and allergen status

Hydrolyzed Quinoa

Hydrolyzed quinoa for skin conditioning and moisturization; plant-derived small molecules, generally well-tolerated.

Citrus Paradisi Fruit Extract

Grapefruit extract; antioxidant, contains furanocoumarins (photosensitizing), use low concentration, avoid sun.

Caprylyl Glycol

Polyol conditioner and preservative booster at 0.5–3%; emollient feel, often paired with 1,2-hexanediol

Guar Hydroxypropyltrimonium Chloride

Cationic guar derivative for antistatic, film-forming, viscosity control; common in hair/skin conditioning

Cyamopsis Tetragonoloba Gum

Guar gum, natural thickener/stabiliser at 0.5–2%; biodegradable, dry film may feel astringent

Sodium Chloride

Salt for gel viscosity control; used as precipitant in soaps

Amodimethicone

Amino silicone for hair conditioning/antistatic; cationic, conflicts with anionic surfactants

PEG-120 Methyl Glucose Dioleate

PEG-modified emulsifier; mild, low-foam. For O/W and anhydrous systems, check compatibility and viscosity.

Hydroxyethylcellulose

Water-soluble cellulose ether for thickening and suspension stabilization; sensitive to ions, electrolytes reduce viscosity, use at pH 7-8.

Coconut Acid

Lauric acid for cleansing and emulsifying; strong surfactant, watch for over-drying in dry skin.

Ethylhexylglycerin

Mild conditioner and preservative booster at 0.5–1%; reduces preservative load, smooth feel

Cellulose

Plant-derived thickener at 0.1–1%; requires full hydration, poor cationic compatibility

Acrylates Copolymer-4

Not decoded yet

Citric Acid

Buffer and chelator at 0.1–2%; adjusts pH, may irritate sensitive skin at low pH

C11-15 Pareth-7

Not decoded yet

Sodium Hydroxide

Strong base neutralizer for pH adjustment; handle with extreme care

Trideceth-12

Not decoded yet

Laureth-9

Not decoded yet

Lactic Acid

AHA pH adjuster at 0.5-5%; exfoliation/humectancy, mild at low conc., irritating at high, avoid conflict with alkaline preservatives.

Sorbic Acid

Preservative effective at low pH, often combined with sorbate salts; check regulatory limits

Disodium EDTA

Chelating agent at 0.05–0.5%; sequesters metal ions for stability, boosts preservative efficacy

Sodium Acetate

Sodium acetate buffer for pH adjustment; sometimes acts as mild fragrance, common in lotions and washes

Mica

Mineral colorant for pearlescence; heavy metal screening required

Benzyl Alcohol

Mild preservative/solvent at 0.5-1.0%; EU allergen (labeling required), irritation risk if concentrated, avoid in infant/highly sensitive skin.

Sodium Benzoate

Preservative booster, effective below pH 4.5; combinable with sorbates

Potassium Sorbate

Preservative effective below pH 6; combinable with sodium benzoate

Phenoxyethanol

Broad-spectrum preservative at ≤1%; may irritate sensitive eye areas, often paired with ethylhexylglycerin

Benzyl Salicylate

UV absorber/light stabilizer, restricted in EU; potential sensitizer, risk assessment needed.

Butylphenyl Methylpropional

Synthetic fragrance with floral notes; EU regulations limit usage, strict monitoring required.

Coumarin

Classic fragrance and photosensitizer, EU restriction III/77; high allergen risk, limit in facial products

Limonene

Natural fragrance solvent, EU allergen; poor photostability

Hexyl Cinnamal

Common fragrance component (jasmine/vanilla note); listed EU allergen, requires labeling at >10ppm (leave-on).

Linalool

Natural fragrance component at ≤0.05%; one of EU 26 allergens, caution for sensitive skin

Ci 77891

Titanium dioxide inorganic pigment and UV filter; assess inhalation risk for nano-forms and EU restrictions

Ci 77491

Iron oxides red; physical pigment. Coloring and photo-protective, stable and non-irritating.

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