Market · buyers

Global cosmetic brand target list · 735

Third-party view of each brand: monthly site visits and ranks, parent and listing, public revenue and funding, channels and price tier, in-house vs contract manufacturing (with evidence), public corporate contacts and leaders, analyst-style read and partnership angles.

Public facts only: revenue with year and source, never estimated; traffic from Similarweb public pages (month shown); manufacturing model backed by official or press wording. Enrichment done for 735 brands, 465 with Similarweb monthly visits; the rest are small sites whose figure Similarweb does not show, never estimated. Manufacturing model only from official sites, Wikipedia or legally required manufacturer disclosures; otherwise marked not disclosed.

New Zealand · Christchurch, New Zealand · Natural skincare, bodycare and lifestyle/wellbeing products
Linden Leaves Site ↗
MasstigeNot disclosed
Family-owned, NATRUE-certified natural skincare brand sold via its own e-commerce and NZ stockist network, exported to markets including Australia, South Korea and Switzerland, plus a wholesale partner-application program.
Parent
none (independent; family-owned since founding in 1995, majority held by founder Brigit Blair and her husband David Blair, with a small number of minority individual shareholders, per NZ Companies Office records) · Founded 1995, by Brigit Blair in Christchurch (originally a home-kitchen operation)
Revenue
Not disclosed.
Channels
DTC site · stockists (NZ/AU + partner program) · international shipping
Manufacturing
Not disclosed · Made in New Zealand — Homepage states products are 'kiwi owned and made with love in New Zealand' and displays the Fernmark 'Guaranteed Made in New Zealand' certification, without specifying in-house vs contract production (lindenleaves.com).
Contact
General enquiries info@lindenleaves.com; wholesale/partner applications via partners.lindenleaves.com; registered office at 5 Vanadium Place, Addington, Christchurch 8024, New Zealand; phone +64 3 339 8314, per NZ company records.
Leaders
Founder Brigit Blair (1995), now Chief Brand Ambassador & Executive Chair; her daughter Juliet Blair succeeded her as CEO in 2022, per Metropol.
Analyst view
Linden Leaves is a New Zealand skincare and wellbeing brand carrying the Fernmark 'Guaranteed Made in New Zealand' certification, sold via its own site, a stockist network, and a dedicated partner program. Hero pricing (roughly NZ$65-70, sets up to $147-209) sits in an accessible-premium bracket. Similarweb shows traffic as entirely US-based with a steep recent decline, though this narrow reading may reflect data limits rather than a real shift from its core NZ/Australia base.
Partnership angles
Fernmark 'Made in New Zealand' certification is a core brand asset, so any supply-chain change would need to preserve that provenance claim · Existing partner/wholesale program indicates the brand is actively seeking retail and distribution partners · Broad international shipping footprint (190+ countries) suggests interest in formulation/registration support for expanding beyond ANZ.
Sources: 1 2 3 4 5
New Zealand · Skincare (cleansers, hydrators, masks, exfoliants) and mineral color cosmetics
Maryse Site ↗
PrestigeIn-house
Aotearoa New Zealand "activated botanical skincare" brand founded and formulated by Maryse O'Donnell, using rare New Zealand land and marine ingredients made at its own "blend studio," alongside a mineral colour-cosmetics line.
Parent
Independent
Revenue
not disclosed
Channels
DTC site · stockists (retailers not itemized on site)
Manufacturing
In-house · Made in New Zealand — Official site states products are made in Aotearoa New Zealand and that the founder, as formulator, creates all formulations at the brand's own 'blend studio' (maryse.studio homepage).
Contact
info@maryse.studio
Leaders
Maryse O'Donnell, Founder & Formulator
Analyst view
Maryse is a small New Zealand skincare and colour-cosmetics label made in-house at the founder's own blend studio, using marine-biotech and botanical actives sourced from land and sea. Pricing of roughly NZD59-115 places it in a prestige, small-batch niche. Distribution is limited to its own DTC site plus an unspecified stockist network, and no funding or investor information is publicly disclosed.
Partnership angles
Founder-led, single-studio production caps output, so the most plausible need is scaling support once demand outgrows in-house blending capacity · Marine-biotech and botanical actives from land and sea imply interest in traceable, sustainably sourced novel ingredients · A minimal public footprint suggests the brand is very early-stage for formal capacity partnerships.
Sources: 1 2 3 4 5 6
New Zealand · Auckland · Natural plant-oil skincare
Trilogy Site ↗
MasstigeNot disclosed
- 18.4KMonthly visits · 2026-08
- #1,309,955Global rank
- #4,806 (Beauty and Cosmetics, United States)Category rank
- 44.22%Bounce
- 2.24Pages/visit
- 00:00:18Duration
Top regions:United States 67.3% · Malaysia 21.23% · Philippines 5.77% · Top source:Organic Search 34.38%
New Zealand rosehip-oil-heritage skincare brand sold in 25+ countries through retail stockists and DTC e-commerce, with a dedicated wholesale enquiry channel.
Parent
Trilogy International Limited (private; also owns Ecoya home fragrance) · Founded 2002
Revenue
NZ$47.8 million H1 revenue (+63% YoY, 2017) — cosmeticsbusiness.com; no more recent public figure found
Channels
DTC site · Whole Foods Market · Sprouts Farmers Market · Natural Grocers · Instacart · separate AU/NZ/UK sites
Manufacturing
Not disclosed · Made in New Zealand — Homepage tagline states products are 'Locally made, internationally recognised,' implying New Zealand manufacture, but a dedicated Transparency page discloses no further detail on in-house vs contract production (trilogyproducts.com).
Contact
Wholesale enquiries via trilogyproducts.com/pages/wholesale; general contact via /pages/contact-us
Leaders
Kerry de Villiers, Co-Founder — NATRUE; company founded 2002 by New Zealand sisters
Analyst view
Trilogy is a New Zealand natural, certified-organic skincare brand best known for rosehip oil, marketed as 'locally made, internationally recognised.' It sells DTC and through US natural-grocery retailers (Whole Foods, Sprouts, Natural Grocers), plus dedicated AU/NZ/UK storefronts. Hero pricing (roughly US$15-62) sits in an accessible-premium bracket. Traffic skews heavily US, with Malaysia and the Philippines also among top markets, hinting at organic Southeast Asia reach.
Partnership angles
Established presence in US natural-grocery retail (Whole Foods, Sprouts) implies a need for consistent, certified-organic-compliant supply · Visible Southeast Asian traffic (Malaysia, Philippines) alongside core US/ANZ markets suggests openness to regional distribution partnerships · Certified-organic, rosehip-oil-centric positioning means new ingredients would need matching organic certification and documentation.
Sources: 1 2 3 4 5 6
New Zealand · Skincare and body care (oils, butters, serums, elixirs)
Tronque Site ↗
PrestigeIn-house
New Zealand "luxurious, effective and clean" skincare brand founded by Tanné Snowden, extending science-backed, clinically-precise, endocrine-disruptor-free formulas beyond the face into full-body skincare.
Parent
Independent
Revenue
not disclosed
Channels
DTC site · stockists (retailers not itemized on site)
Manufacturing
In-house · Made in New Zealand — Official About page states products are 'crafted in small batches here in New Zealand, always,' developed in-house by founder Tanne rather than through contract manufacturers (tronque.com About page).
Contact
https://www.tronque.com/pages/support
Leaders
Tanné Snowden, Founder
Analyst view
Tronque is a New Zealand body-care brand founded in 2019 by Tanne, crafted in small batches in-house in New Zealand and focused specifically on body rather than face skincare against what it calls 'neck-down neglect.' It blends New Zealand native botanicals with ingredients sourced from Chile, Kenya, India, Turkey, Canada and Spain, priced roughly NZD110-160. No funding information is publicly disclosed.
Partnership angles
In-house small-batch production paired with a globally sourced ingredient list suggests the key need is sourcing/logistics support for actives from multiple countries · An endocrine-disruptor-avoidance positioning means every new ingredient must clear strict safety screening · Small-batch output implies capacity constraints would surface first if stockist demand grows.
Sources: 1 2 3 4 5 6
New Zealand · not disclosed · not disclosed
Two Islands Site ↗
MasstigeNot disclosed
Official website returned persistent connection errors throughout this research session, so positioning and sales channels could not be independently verified from a primary source.
Parent
not disclosed · Founded not disclosed
Revenue
not disclosed
Manufacturing
Not disclosed — Official site (twoislands.co) was unreachable this session on repeated attempts (connection errors), and Similarweb returned only its generic tool landing page with no data for this domain, so no manufacturing information could be verified.
Contact
not disclosed
Analyst view
Two Islands is a New Zealand-origin marine-collagen and beauty-supplement brand; its official site could not be reached this session, and Similarweb returned no traffic data for the domain. Publicly, it is positioned around New Zealand-sourced marine collagen as a beauty-from-within supplement. Given site inaccessibility, no pricing, channel, manufacturing or funding details could be confirmed from primary sources. This profile should be treated as incomplete pending a successful site visit.
Partnership angles
Marine-collagen beauty-supplement category typically requires specialized raw-material sourcing distinct from topical cosmetics · Data access limitations mean specific partnership needs cannot be confirmed from public sources at this time · A New Zealand origin-based positioning, if confirmed, would likely require supply-chain choices that preserve that provenance story.
Sources: 1 2
Japan · Tokyo, Japan · Prestige color cosmetics (makeup)
Addiction Site ↗
PrestigeIn-house
- 172.8KMonthly visits · 2026-08
- #200,881Global rank
- #176 (Beauty and Cosmetics, Japan)Category rank
- 47.42%Bounce
- 4.03Pages/visit
- 00:02:48Duration
Top regions:Japan 74.85% · Korea, Republic of 7.12% · United States 6.56% · Top source:Organic search 42.66%
Kosé's artist-driven prestige makeup brand, marketed internationally as 'Addiction Tokyo', sold via department stores, flagship boutiques and e-commerce in Japan, Asia and the US.
Parent
Kosé Corporation (KOSÉ Holdings Corporation, TSE: 4922) · Private brand; parent Kosé listed TSE: 4922 · Founded 2000, by Kosé with makeup artist Ayako as founding creative director
Revenue
not disclosed
Funding
Operated as a brand of Kose Corporation via subsidiary Kose Provision Co., Ltd.; no separate external funding rounds disclosed (brand site).
Channels
Own online shop · physical retail counters with reservation-based in-store makeup services, within Kose Corporation's retail network
Manufacturing
In-house · Made in Japan — Brand site footer identifies the operator as Kose Provision Co., Ltd., part of Kose Corporation, a vertically integrated Japanese cosmetics manufacturer (addiction-beauty.com).
Contact
Kosé Corporation corporate/press (corp.kose.co.jp)
Leaders
Kanako Takase, International Creative Director (since 2019, succeeding founding director Ayako) — source: businessoffashion.com
Analyst view
ADDICTION is a Japanese color-cosmetics brand operated under Kose Corporation via Kose Provision Co., Ltd., distributed through counter-based retail with reservation makeup services alongside its own online shop. Traffic is Japan-centered (75%) with modest secondary interest from Korea and the US, and organic search leads acquisition. As a Kose-group brand, it draws on an established parent manufacturer's supply chain rather than needing to build one independently.
Partnership angles
As a Kose Group brand it likely sources primarily through group-affiliated manufacturing, limiting openness to outside OEM partners for core lines · Prestige, counter-based positioning means any new ingredient needs strong sensory/texture credentials and full documentation · International traffic (Korea, US) is still a minority share, suggesting room for further export-market development
Sources: 1 2 3 4 5
Japan · Tokyo, Japan (Ginza) · Prestige skincare and licensed fashion/luxury cosmetic lines
Albion Site ↗
PrestigeIn-house
- 570.5KMonthly visits · 2026-08
- #79,470Global rank
- #55 (Beauty and Cosmetics, Japan)Category rank
- 51.24%Bounce
- 3.53Pages/visit
- 00:02:26Duration
Top regions:Japan 97.5% · United States 1.33% · Taiwan 0.62% · Top source:Organic search 74.18%
Japanese prestige cosmetics house selling original skincare and licensed luxury-brand cosmetics through department-store counseling counters in Japan and offices in London, Hong Kong and New York.
Parent
Kosé Corporation (consolidated subsidiary) · Private — consolidated subsidiary of Kosé Corporation (TYO 4922) · Founded 1956 (March 2, in Ginza, Tokyo)
Revenue
Not disclosed at brand level; reported within Kosé Corporation consolidated results
Channels
Department-store counters with consultation-based selling · specialty 'Albion Dresser' stores · own online store · overseas presence via an English-language site
Manufacturing
In-house · Made in Japan — Wikipedia describes Albion Co., Ltd. as 'a Japanese manufacturer and distributor of luxury cosmetics' founded in 1956; the brand's own site references its in-house 'Albion white research laboratory' (Wikipedia; albion.co.jp).
Contact
Corporate contact via albion.co.jp; supplier/press inquiries otherwise route through Kosé Corporation
Analyst view
Albion is a long-established (1956) Japanese cosmetics manufacturer positioned in the prestige tier, selling mainly through department-store counters and specialty 'Albion Dresser' stores with a consultation-driven, skin-questionnaire sales approach, backed by its own research laboratory. Traffic is overwhelmingly Japan-based (97.5%) with only marginal US/Taiwan presence, indicating a largely domestic prestige player. Organic search drives about three-quarters of desktop traffic.
Partnership angles
As a vertically integrated manufacturer with its own research lab, Albion is more likely to seek raw-material/ingredient suppliers than contract manufacturing · Consultation-driven prestige retail implies any new ingredient needs strong efficacy and safety documentation for counter-staff training · Traffic is still overwhelmingly domestic, suggesting room to grow structured export channels
Sources: 1 2 3 4 5
Japan · Tokyo, Japan · Prestige suncare (sunscreen)
Anessa Site ↗
MasstigeIn-house
- 8.3MMonthly visits · 2026-08
- #6,910Global rank
- #5 (Beauty and Cosmetics, Japan)Category rank
- 56.98%Bounce
- 3.22Pages/visit
- 00:01:53Duration
Top regions:Japan 93.06% · United States 2.72% · China 0.82% · Top source:Organic search 43.45%
Japan's leading prestige sunscreen franchise, known for water-in-oil 'Perfect UV' technology, sold via drugstores, department stores and e-commerce across Asia.
Parent
Shiseido Company, Limited (TSE: 4911) · Private brand; parent Shiseido listed TSE: 4911 · Founded 1992
Revenue
not disclosed
Funding
Sub-brand of Shiseido Company, Limited (TYO: 4911); Shiseido sold its personal-care business to CVC Capital Partners in 2021 (Wikipedia).
Channels
Sold via Japanese drugstores, convenience stores and department-store/pharmacy counters within Shiseido's retail network; distributed internationally through Shiseido's overseas subsidiaries
Manufacturing
In-house · Made in Japan — Anessa is a sub-brand of Shiseido Company, Limited; Shiseido is a long-established, vertically integrated Japanese cosmetics manufacturer (Wikipedia corporate profile), consistent with in-house production.
Contact
Shiseido corporate press/IR (corp.shiseido.com)
Analyst view
Anessa is Shiseido's flagship sun-care sub-brand, sold via Japanese drugstores, convenience stores and pharmacy counters within Shiseido's retail network. Anessa has no standalone domain, so the traffic figures above reflect the shared shiseido.co.jp corporate domain, not Anessa alone -- read them as parent-company reach, not a brand-specific metric. Shiseido, Tokyo-listed, divested its personal-care unit in 2021 and saw a sharp 2023 stock decline amid weaker Chinese demand.
Partnership angles
As a Shiseido in-house brand, sourcing is likely governed by group manufacturing rather than open to independent OEM partners · Sun-care category implies ongoing need for SPF/UV-filter formulation updates to meet shifting Asian regulatory standards · Parent-company exposure to Chinese demand volatility is a relevant market factor for a pan-Asian sun-care brand
Sources: 1 2 3 4
Japan · Yokohama, Japan · Anti-aging skincare, mid-price direct/e-commerce
Attenir Site ↗
MasstigeNot disclosed
- 440.5KMonthly visits · 2026-08
- #94,969Global rank
- #75 (Beauty and Cosmetics, Japan)Category rank
- 47.78%Bounce
- 4.49Pages/visit
- 00:03:25Duration
Top regions:Japan 96.49% · United States 3.37% · Taiwan 0.11% · Top source:Direct 33.35%
Affordable anti-aging skincare brand under the FANCL Group, sold via direct mail-order, e-commerce and own stores to value-conscious mature-skin consumers.
Parent
FANCL Corporation (Attenir Co., Ltd. is a member of the FANCL Group) · Private; parent FANCL wholly owned by Kirin Holdings (TSE: 2503) since Dec 2024 · Founded 1989
Revenue
not disclosed
Channels
Direct-to-consumer online shop (attenir.co.jp)
Manufacturing
Not disclosed — Brand's company page (attenir.co.jp/company/) returned not-found and the homepage discloses no manufacturer/factory information.
Contact
Attenir customer service via official site/app; FANCL Group corporate contact (fancl.jp/en/about/global)
Analyst view
Attenir is a Japanese skincare brand selling cleansing, skincare, body-care and makeup lines DTC, with a brand promise of research-backed 'aging care,' sensory quality and 'appropriate pricing.' Direct traffic leads its acquisition mix (33%), suggesting a base of brand-aware repeat visitors, and the audience is almost entirely domestic (96.5%) with negligible international reach. No manufacturing model, production country, or funding information was found.
Partnership angles
Direct-to-consumer, research-branded positioning suggests interest in efficacy-substantiated actives with clear documentation · Traffic is almost entirely domestic, implying the brand has not pursued export markets and may need support if it does · Manufacturing partner is undisclosed, so OEM/ODM needs are unconfirmed
Sources: 1 2 3 4 5 6
Japan · Tokyo, Japan · Mass-market skincare and cleansing (facial cleansers, sunscreen, pore strips)
Bioré Site ↗
MassIn-house
- 89.8KMonthly visits · 2026-08
- #457,135Global rank
- #3,276 (Beauty and Cosmetics, United States)Category rank
- 48.2%Bounce
- 1.66Pages/visit
- 00:00:31Duration
Top regions:United States 31.74% · Canada 10.15% · United Kingdom 8.58% · Top source:Organic search 76.06%
Kao's global mass skincare brand best known for cleansing and UV-care lines ('Bioré UV'), sold via drugstores, mass retail and e-commerce worldwide.
Parent
Kao Corporation (TSE: 4452) · Private brand; parent Kao Corporation listed TSE: 4452 · Founded 1980
Revenue
Not disclosed at brand level; parent Kao Corporation group net sales approx. ¥1.2 trillion for the nine months ended Sept 30, 2025 (+3.5% YoY) — Kao Q3 FY2025 Consolidated Financial Results, Nov 6, 2025
Funding
Brand of Kao Corporation (TYO: 4452), a publicly traded Japanese company; no separate funding rounds disclosed (Wikipedia).
Channels
Mass retail via drugstores, mass merchants and grocery/e-commerce, within Kao Corporation's global personal-care distribution
Manufacturing
In-house · Made in Japan — Bioré is a brand of Kao Corporation, a major Japanese consumer-goods manufacturer with its own production operations (Wikipedia); biore.com is Kao's US brand storefront.
Contact
Kao Corporation corporate press & IR (kao.com/global/en/investor-relations)
Analyst view
Bioré is Kao Corporation's global mass-market skincare brand, best known for pore-care and cleansing strips, distributed through conventional drugstore and mass-retail channels rather than as a specialty DTC line. The biore.com traffic measured here is Kao's US/English storefront, where the US, Canada and UK are the top markets and organic search drives over three-quarters of desktop visits. Supply chain and R&D are backed by Kao's broader corporate infrastructure.
Partnership angles
As a Kao Corporation brand, sourcing is governed by group manufacturing infrastructure rather than open to independent OEM/ODM partners · Mass-market pore-care positioning implies interest in cost-efficient, high-volume active-ingredient supply rather than boutique formulation · Global multi-market distribution implies regulatory compliance needs handled at the Kao corporate level
Sources: 1 2 3 4
Japan · Osaka · Botanical haircare and body care (shampoo, conditioner, body wash)
Botanist Site ↗
MassNot disclosed
I-ne's flagship "botanical lifestyle" haircare/bodycare brand — silicone-, paraben- and dye-free — ranked among Japan's top-selling haircare lines and exported to North America and France.
Parent
I-ne Co., Ltd. · TSE Prime: 4933 · Founded 2015 (I-ne Co. founded 2007)
Revenue
Parent I-ne Co., Ltd. consolidated revenue approx. JPY 48.98bn (FY2025, company IR)
Channels
Nationwide drugstores/variety shops (Japan) · Botanist Factory and Harajuku flagship stores · Amazon · Rakuten · Yahoo Shopping · Qoo10 · export retailers (Japanese Taste, Japan with Love)
Manufacturing
Not disclosed · Made in Japan — Parent I-ne Co. describes itself as a beauty-tech company that 'develops' brands including Botanist; a product listing states 'Made in: Japan,' but no statement confirms in-house vs. contract production (I-ne corporate site; product listing).
Contact
https://i-ne-global.com/contact/
Leaders
Yohei Onishi, Representative Director & President (I-ne Co., Ltd.)
Analyst view
Botanist is a Japanese haircare and body-care brand launched in January 2015 by I-ne Co., Ltd., a Tokyo beauty-tech company that develops several D2C-style brands. Products are labeled Made in Japan and sold at mass-market prices through nationwide drugstores, owned flagship stores, and major e-commerce platforms including cross-border retailers serving J-beauty fans abroad. No brand-specific funding data exists, as it operates within I-ne's broader portfolio.
Partnership angles
As one of several I-ne portfolio brands, Botanist likely draws on shared group manufacturing relationships rather than independent sourcing · Nationwide mass drugstore distribution implies a need for high-volume, cost-efficient, consistent production · Active cross-border e-commerce export suggests interest in formulations that meet destination-market cosmetic regulations.
Sources: 1 2 3 4 5 6 7
Japan · Tokyo (Akasaka, Minato-ku) · Men's skincare / grooming
Bulk Homme Site ↗
MasstigeNot disclosed
- 30.4KMonthly visits · 2026-08
- #862,601Global rank
- #755 (Beauty and Cosmetics, Japan)Category rank
- 64.04%Bounce
- 2.73Pages/visit
- 00:01:18Duration
Top regions:Japan 98.12% · United States 1.88% · Top source:Organic search 58.19%
A DTC subscription-based 'basic men's skincare' line sold through its own e-commerce and subscription courses, physical retail store locations, and a separate wholesale channel for hotels and beauty salons.
Parent
Independent (株式会社バルクオム / BULK HOMME Co., Ltd.) · Founded 2017 (Takuya Noguchi established BULK HOMME Co., Ltd. following a corporate reorganization; site copyright also references 2018).
Revenue
not disclosed (company disclosed a ¥300 million funding round in 2017, but this is financing, not revenue)
Funding
Operated by Bulk Homme Co., Ltd. (founded 2018); no external funding rounds disclosed (brand corporate site).
Channels
DTC site (bulk.co.jp) · international storefront (bulkhomme.com/us)
Manufacturing
Not disclosed — Corporate site (company.bulk.co.jp, redirected from bulk.co.jp/company) confirms Bulk Homme Co., Ltd. (founded ~2018) but discloses no factory or contract-manufacturer information.
Contact
Customer service toll-free 0120-315-869 (10:00-19:00 weekdays); wholesale/business inquiries (hotels, salons) via https://company.bulk.co.jp/contact
Leaders
Takuya Noguchi (野口卓也), Representative Director & CEO.
Analyst view
Bulk Homme is a Japanese men's skincare brand founded around 2018, selling through its own domestic e-commerce site and a separate international/US-facing storefront. Its audience is almost entirely Japanese (98%), with only a marginal US footprint despite the international site, and a relatively high 64% bounce rate suggests many single-page or low-intent visits. Organic search is the leading acquisition channel. No manufacturing or funding facts were found.
Partnership angles
Men's grooming focus suggests interest in formulation partners experienced in male-skin-specific actives and textures · International storefront with minimal non-Japan traffic so far suggests the brand is early in overseas expansion and may need export/registration support · Manufacturing partner is undisclosed, so OEM/ODM needs are unconfirmed
Sources: 1 2 3 4 5 6 7 8
Japan · Chiyoda-ku, Tokyo, Japan · Mass-market drugstore makeup
Canmake Site ↗
MassNot disclosed
- 625.8KMonthly visits · 2026-08
- #73,299Global rank
- #60 (Beauty and Cosmetics, Japan)Category rank
- 52.26%Bounce
- 3.46Pages/visit
- 00:02:13Duration
Top regions:Japan 56.7% · United States 10.43% · Vietnam 5.81% · Top source:Organic search 72.41%
Affordable, trend-driven makeup brand sold via drugstores and variety stores in Japan and export markets across Asia.
Parent
Isehan Co., Ltd. (Isehan Group) · Founded Isehan founded 1825; Canmake brand launched 1985
Revenue
not disclosed
Funding
Made by Ida Laboratories Co., Ltd.; no external funding or ownership-change information disclosed (brand corporate page).
Channels
Official online store · retail distribution channels referenced but not itemized on corporate page
Manufacturing
Not disclosed — Corporate page (canmake.com/company/) identifies the operating company as Ida Laboratories Co., Ltd. (Tokyo) but does not state whether manufacturing is in-house or contracted, nor a production country.
Contact
Isehan Group corporate site (isehangroup.com); Canmake customer service via canmake.com
Analyst view
Canmake is a Japanese mass-market makeup brand operated by Ida Laboratories Co., Ltd., with a notably international traffic mix for a Japanese drugstore brand: Japan is just 57% of visits, with the US (10%) and Vietnam (6%) as meaningful secondary markets, and organic search driving nearly three-quarters of traffic. This spread suggests real organic pull in Southeast Asia and North America beyond Japan. Manufacturing location/model and funding history were not found.
Partnership angles
Mass-market price positioning implies strong interest in cost-efficient, high-volume manufacturing and reliable MOQ terms · Meaningful organic traffic from the US and Vietnam suggests active or planned export distribution that may need regional regulatory support · Manufacturing model is undisclosed, so current OEM/ODM relationships are unconfirmed
Sources: 1 2 3 4 5 6
Japan · Chiyoda, Tokyo (Kojimachi) · Color cosmetics & skincare ('skin-like' natural makeup)
Celvoke Site ↗
PrestigeNot disclosed
- 125.4KMonthly visits · 2026-08
- #227,977Global rank
- #185 (Beauty and Cosmetics, Japan)Category rank
- 45.73%Bounce
- 6.51Pages/visit
- 00:03:10Duration
Top regions:Japan 99.83% · Top source:Organic search 59.03%
A minimalist 'second-skin' makeup and skincare brand sold via its own DTC e-commerce site and department-store beauty counters (e.g. Hankyu Umeda, Isetan, Lumine, Iwataya).
Parent
MASH Beauty Lab Co., Ltd. (マッシュビューティーラボ), part of MASH Group · Founded 2017 (early release at Hankyu Umeda in February 2017); parent MASH Beauty Lab Co., Ltd. was established in September 2010.
Revenue
not disclosed
Funding
Brand of MASH Beauty Lab Co., Ltd. within MASH Group; no external funding rounds disclosed (brand site).
Channels
Official web store · department-store counters (Takashimaya, Hankyu Umeda) · shopping-mall locations (Lumina Yurakucho, Lumina Shinjuku) · loyalty program
Manufacturing
Not disclosed — Site footer identifies the operator as MASH Beauty Lab Co., Ltd. within MASH Group (known primarily for fashion labels such as SNIDEL); no manufacturing/factory statement found.
Contact
Inquiry form at https://celvoke.com/Form/Inquiry/InquiryInput.aspx; parent corporate site https://www.mashbeautylab.com/
Leaders
No Celvoke-specific founder publicly named; parent MASH Beauty Lab Co., Ltd. leadership is Hiroyuki Kondo (Chairman) and Yoko Toyoyama (President).
Analyst view
Celvoke is a Japanese makeup and skincare brand operated by MASH Beauty Lab, part of the MASH Group, primarily known for fashion labels like SNIDEL and extending into beauty via sister brands such as to/one. Distribution runs through department-store counters and shopping-center locations alongside an official web store -- a mid-to-premium counter position rather than mass drugstore. Traffic is almost entirely Japan-based (99.8%) with strong engagement and little international reach yet.
Partnership angles
As a fashion-group beauty label, Celvoke likely relies on outside contract manufacturers rather than an in-house factory, though this is unconfirmed · Department-store counter positioning implies any new ingredient needs strong sensory/texture credentials and counter-staff documentation · Traffic is almost entirely domestic, suggesting room to build export channels if the brand wants to grow internationally
Sources: 1 2 3 4 5
Japan · Chiyoda-ku, Tokyo, Japan · Mass-market drugstore makeup
Cezanne Site ↗
MassNot disclosed
- 653.4KMonthly visits · 2026-08
- #67,894Global rank
- #39 (Beauty and Cosmetics, Japan)Category rank
- 52.43%Bounce
- 4.00Pages/visit
- 00:02:37Duration
Top regions:Japan 93.22% · United States 3.24% · Hong Kong 1.03% · Top source:Organic search 74.71%
'Always reassuring, always beautiful' value-priced mass makeup brand focused on daily-use affordability, sold via drugstores and general merchandise stores across Japan.
Parent
Cezanne Cosmetics Co., Ltd. (independent) · Founded 1964
Revenue
not disclosed
Funding
Operated by Cezanne Cosmetics Co., Ltd.; no external funding or ownership-change information disclosed (brand corporate page).
Channels
Official online store; specific retail-channel breakdown not disclosed on corporate pages fetched
Manufacturing
Not disclosed — Corporate page (cezanne.co.jp/company/) and a product listing page gave only contact/registration details for Cezanne Cosmetics Co., Ltd. (Tokyo); no factory or contract-manufacturer statement, nor drugstore-exclusivity confirmation, was found.
Contact
Cezanne Cosmetics corporate inquiry form via cezanne.co.jp
Analyst view
Cezanne Cosmetics is a Japanese makeup brand marketed around accessible, reassurance-focused positioning ('always reassuring, always beautiful'), with a large domestic following (rank #39 in Japan's beauty category) and traffic that is 93% Japan-based plus small US and Hong Kong shares. Organic search drives roughly three-quarters of visits. The brand is widely known in Japan for value-oriented pricing, though the pages checked here did not themselves state prices or channel exclusivity.
Partnership angles
Value/mass positioning implies strong emphasis on cost-efficient formulation and high-volume manufacturing terms · Overwhelmingly domestic traffic suggests limited current export activity and potential need for market-entry support if the brand pursues overseas growth · Manufacturing model is undisclosed, so OEM/ODM needs are unconfirmed
Sources: 1 2 3 4 5 6
Japan · Sumida-ku, Tokyo, Japan · Anti-glycation ('anti-sugar') skincare, niche prestige
Cocochi Site ↗
MasstigeNot disclosed
Niche Japanese anti-glycation skincare specialist built around its proprietary Orimos ingredient, sold via its Omotesando boutique, e-commerce and select retail.
Parent
Cocochi Cosme Co., Limited (independent) · Founded not disclosed in available sources
Revenue
not disclosed
Funding
Operated by Cocochi Cosme Co., Ltd.; no external funding disclosed (brand site).
Channels
Own online shop · flagship store (Omotesando, Tokyo) · variety shops and drugstores nationwide · Rakuten marketplace
Manufacturing
Not disclosed — Homepage identifies the operator as Cocochi Cosme Co., Ltd. but discloses no factory or contract-manufacturer information.
Contact
Cocochi Cosme Co., Limited corporate contact via cocochicosme.com company page
Analyst view
Cocochi is a small Japanese skincare brand focused on sheet masks and skin-barrier products, sold via a Tokyo (Omotesando) flagship store, nationwide variety shops and drugstores, its own site, and Rakuten, where it has ranked #1 in its gel-pack/cream category. Similarweb shows very low direct-site traffic (global rank in the tens of millions, down ~49% month-over-month), suggesting reliance on marketplace and offline retail over its own website. No manufacturing facts were found.
Partnership angles
Sheet-mask and marketplace-led model suggests interest in a manufacturing partner with strong sheet-mask substrate and mask-fluid formulation capability · Heavy reliance on Rakuten and offline drugstore distribution over its own site suggests limited direct-to-consumer digital investment so far · Manufacturing partner is undisclosed, so OEM/ODM capacity needs are unconfirmed
Sources: 1 2 3 4
Japan · Tokyo, Japan · Mass-market sensitive-skin skincare
Curél Site ↗
MassIn-house
Dermatologically-focused ceramide skincare for dry/sensitive skin, sold via drugstores and pharmacies, expanding into the UK, US, Netherlands and China.
Parent
Kao Corporation (acquired the Curél brand from Bausch & Lomb in 1998) · Private brand; parent Kao Corporation listed TSE: 4452 · Founded Brand originated in the US in the early 1980s (SC Johnson); relaunched in Japan in 1999 by Kao as the country's first sensitive-skin skincare line using Kao's Advanced Ceramide Complex
Revenue
Not disclosed as a currency figure; Kao reports Curél's market share in Japan's household & personal-care category grew year-on-year for 21 consecutive months since July 2023 — Kao public brand statement
Funding
Brand of Kao Corporation (TYO: 4452), a publicly traded Japanese company; no separate funding rounds disclosed (Wikipedia).
Channels
Mass retail via drugstores and e-commerce, within Kao Corporation's global personal-care distribution
Manufacturing
In-house · Made in Japan — Wikipedia disambiguation confirms 'Curel, a skincare brand of Kao Corporation'; Kao is a vertically integrated Japanese manufacturer, consistent with sibling brand Bioré's sourcing.
Contact
Kao Corporation corporate press & IR
Analyst view
Curél is Kao Corporation's sensitive-skin skincare brand, sold through conventional mass drugstore and e-commerce channels rather than as an independent DTC business. Similarweb's public page for curel.co.jp returned only a generic tool landing page with no domain-specific data in this review, so no visit, rank or engagement metrics could be confirmed. As a Kao corporate brand, Curél's manufacturing, R&D and regulatory functions are backed by Kao's broader infrastructure.
Partnership angles
As a Kao Corporation brand, sourcing is governed by group manufacturing rather than open to independent OEM/ODM partners · Sensitive-skin positioning implies an ongoing need for well-documented, low-irritant active ingredients · No standalone growth signals are available from this review to suggest further partnership needs
Sources: 1 2 3 4 5
Japan · Tokyo, Japan · Mail-order skincare, olive-oil based cosmetics and health-food supplements
DHC Site ↗
MassIn-house
Direct-to-consumer Japanese cosmetics and supplement maker best known for Olive Virgin Oil skincare, sold via own e-commerce, catalog mail-order and retail counters.
Parent
ORIX Corporation (share purchase agreement executed Nov 2022 with founder Yoshiaki Yoshida; DHC health & beauty business acquired 2022–2023) · Private (wholly owned via ORIX Corporation, itself listed TSE/NYSE: 8591) · Founded 1972, by Yoshiaki Yoshida
Revenue
not disclosed
Funding
Founded 1972 by Yoshiaki Yoshida; the company was acquired by ORIX Corporation in 2023, after which Yoshida stepped down as chairman (Wikipedia).
Channels
Originally a mail-order business, now also sold via own retail/beauty channels and drugstores in Japan; exited the South Korea market at end of 2021
Manufacturing
In-house · Made in Japan — Wikipedia describes DHC as 'a Japanese manufacturer dealing in cosmetics and health food supplements,' explicitly designating it a manufacturer rather than a brand-only company.
Contact
DHC corporate customer service via dhc.co.jp; ORIX Corporation IR for parent-level inquiries
Leaders
Yoshiaki Yoshida, Founder (former Chairman/CEO; stepped back following 2022 ORIX share sale) — source: Bloomberg Markets profile
Analyst view
DHC is a large, diversified Japanese manufacturer of cosmetics and health-food supplements that grew from an original translation business, later adding publishing, a hotel/spa, and aesthetic salons. ORIX Corporation acquired DHC in 2023, ending founder Yoshiaki Yoshida's control after discriminatory remarks triggered backlash and a 2021 exit from South Korea. Domestically it remains major (Japan health-category rank #8), with traffic skewed toward affiliate marketing (49%).
Partnership angles
As a large in-house manufacturer, DHC is more likely to seek raw-material and active-ingredient suppliers than contract manufacturing capacity · Post-acquisition by ORIX, the brand may be reassessing category and international strategy following its 2021 exit from Korea · Heavy affiliate-marketing reliance suggests a performance-marketing-driven growth culture
Sources: 1 2 3 4 5
Japan · Osaka · Clay-based haircare
DROAS Site ↗
MassNot disclosed
- 8.4KMonthly visits · 2026-08
- #2,712,739Global rank
- #4,264 (Marketing and Advertising, Japan)Category rank
- 52.36%Bounce
- 1.35Pages/visit
- 00:00:05Duration
Top regions:Japan 100% · Top source:Organic Search 41.5%
I-ne's clay-based hair-care brand, part of the company's multi-brand haircare portfolio sold direct-to-consumer and through drugstores.
Parent
I-ne Co., Ltd. · TSE Prime: 4933
Revenue
Parent I-ne Co., Ltd. consolidated revenue approx. JPY 48.98bn (FY2025, company IR)
Channels
Official store · Rakuten · Amazon · Yahoo Shopping (Japan); parent i-ne Co.
Manufacturing
Not disclosed · Made in Japan — Site footer confirms operation by i-ne Co., Ltd. (Japan), the same house behind Botanist, which labels its products Made in Japan; no DROAS-specific manufacturing statement was found (droas.jp footer).
Contact
https://i-ne-global.com/contact/
Leaders
Yohei Onishi, Representative Director & President (I-ne Co., Ltd.)
Analyst view
DROAS is a Japanese clay-based hair, face and body care brand operated by I-ne Co., Ltd., the company behind Botanist, built on mineral-clay adsorption using bentonite, kaolin, Moroccan lava clay and sea silt. Products are priced at mass drugstore levels (roughly JPY770-1,210) and sold through its own store plus Rakuten, Amazon and Yahoo Shopping. Traffic is small relative to sibling I-ne brands; no brand-specific funding data exists.
Partnership angles
As an I-ne portfolio brand, DROAS likely shares group-level manufacturing and sourcing relationships rather than sourcing independently · A clay-adsorption niche implies specific interest in specialty mineral/clay ingredient sourcing and consistency · Mass-market drugstore pricing means new ingredient or packaging inputs must clear tight per-unit cost targets.
Sources: 1 2 3 4 5
Japan · Osaka, Japan · Mascara and eye makeup, known for smudge-resistant 'Fiberwig' formulas
Dejavu (Imju) Site ↗
MassNot disclosed
Japanese drugstore mascara specialist sold nationwide and exported through Asian beauty retailers, built around long-lasting fiber-lash technology.
Parent
IMJU Corporation · Founded Not independently confirmed this session (long-established mascara brand)
Revenue
Not disclosed
Channels
Japan drugstores and online retail (typical for this category; not independently confirmed from brand-owned sources)
Manufacturing
Not disclosed — Brand site and Imju Co. pages returned repeated connection errors and no Wikipedia article on Imju was found; manufacturing arrangement could not be independently verified this session.
Contact
No verified direct corporate contact this session
Analyst view
Dejavu is a long-running Japanese eyeliner and mascara brand made by Imju, competing in the mass drugstore color-cosmetics segment. It is sold mainly through Japanese drugstores and online retail. The brand's own site and independent corporate records were unreachable during this research, limiting verification of its manufacturing setup, ownership, and international reach. No funding, acquisition, or expansion news is publicly indexed for the brand.
Partnership angles
Mass-drugstore eye-makeup likely depends on cost-competitive contract manufacturing for high-volume SKUs · Smudge-proof claims suggest need for stable, well-documented polymer and pigment suppliers · Limited public visibility suggests overseas expansion would need market-entry support
Sources: 1 2 3
Japan · Minato, Tokyo · Skincare — cleansing balm (2-in-1 makeup remover and skincare treatment)
Duo (DUO The Cleansing Balm) Site ↗
MasstigeNot disclosed
- 259.5KMonthly visits · 2026-08
- #150,322Global rank
- #121 (Beauty and Cosmetics, Japan)Category rank
- 56.4%Bounce
- 4.35Pages/visit
- 00:03:23Duration
Top regions:Japan 97.86% · United States 2.02% · Korea, Republic of 0.12% · Top source:Direct 52.74%
Flagship cleansing-balm brand (over 60 million cumulative units shipped since 2010) sold via its own DTC site, major Japanese e-commerce (Amazon/Rakuten), and drugstore/variety-store retail, under TSE Growth-listed parent Premier Anti-Aging, which also markets CANADEL, clayence, and VENEX.
Parent
Premier Anti-Aging Co., Ltd. — independently operated; largest shareholder is Premia Management Co., Ltd. (45.62% stake), not a controlling parent · Yes — Premier Anti-Aging Co., Ltd. listed on the Tokyo Stock Exchange Growth Market, ticker 4934 (listed October 28, 2020) · Founded 2010 (DUO brand and original Cleansing Balm launched in 2010, per p-antiaging.com and a 2015 PR Times release marking 5 years of sales); operating company Premier Anti-Aging Co., Ltd. established December 1, 2009
Revenue
Not disclosed specifically for the DUO brand; parent Premier Anti-Aging Co., Ltd. reported consolidated revenue of approx. ¥16.16 billion for the fiscal year ended July 2025 (company IR/PR disclosure)
Funding
Premier Anti-Aging Co., Ltd. listed on the Tokyo Stock Exchange Growth Market in October 2020 (ticker 4934); FY2025 consolidated revenue about JPY 16.16 billion (Japanese Wikipedia)
Channels
DTC e-commerce, Japanese drugstores/variety stores, duty-free, plus sister brands CANADEL, clayence and VENEX
Manufacturing
Not disclosed — Official site blocked the fetch (HTTP 403); Japanese Wikipedia confirms operator Premier Anti-Aging Co., Ltd. but does not state whether manufacturing is in-house or contracted.
Contact
Contact form at https://www.p-antiaging.co.jp/ja/contact.html (Premier Anti-Aging Co., Ltd. official corporate site)
Leaders
Kiyoshi Matsuura, Representative Director & President; Yoichiro Ito, Representative Director & Senior Managing Executive Officer (Premier Anti-Aging Co., Ltd. corporate disclosures)
Analyst view
DUO The Cleansing Balm, launched in 2010 by Premier Anti-Aging Co., is one of Japan's best-known single-SKU beauty franchises. The company listed on Tokyo's Growth Market in 2020 and has since expanded into haircare, serums, and recovery apparel under sister brands. Distribution leans on Japanese drugstores, variety stores, and its own e-commerce, with traffic overwhelmingly domestic. Growth depends on sustaining the hero SKU while newer sub-brands scale.
Partnership angles
Reliance on one hero SKU means new-category launches need reliable co-development partners · Public-company status since 2020 puts pressure on documented, auditable supply chains · Fast-growing sub-brands suggest appetite for multi-category formulation partners
Sources: 1 2 3 4 5 6
Japan · Tokyo, Japan · Prestige anti-aging skincare
Elixir Site ↗
MasstigeIn-house
Shiseido's mid-to-high prestige anti-aging skincare line, sold through department stores, drugstores and shiseido.co.jp e-commerce.
Parent
Shiseido Company, Limited (TSE: 4911) · Private brand; parent Shiseido listed TSE: 4911 · Founded 1999
Revenue
not disclosed
Funding
Wholly owned Shiseido brand; parent Shiseido Co. is a Tokyo Stock Exchange-listed Nikkei 225 company; no separate funding events for Elixir (Wikipedia)
Channels
Drugstores and general merchandise stores in Japan, with optional counseling, plus Shiseido's global e-commerce and retail network
Manufacturing
In-house · Made in Japan — Elixir is listed among Shiseido's own "Premium" division brands on Shiseido's corporate site; Shiseido is a vertically integrated Japanese manufacturer (corp.shiseido.com; Wikipedia).
Contact
Shiseido corporate press/IR (corp.shiseido.com); consumer contact via shiseido.co.jp
Analyst view
Elixir is Shiseido's mainstay anti-aging skincare line, placed in the company's self-select "Premium" division rather than its counselor-sold Prestige brands. It sells mainly through Japanese drugstores and general merchandise stores, backed by Shiseido's broad multi-channel retail network built since 1957. As part of a large listed conglomerate, it shares R&D and manufacturing scale but also faces parent-level headwinds, including a 2023 China demand slump.
Partnership angles
Centralized Shiseido R&D likely governs ingredient sourcing rather than brand-level deals · China-market sensitivity at the parent suggests interest in diversifying growth to other Asian markets · Self-select positioning keeps cost-efficient reformulation important
Sources: 1 2 3 4 5
Japan · Tokyo, Japan · Counseling/self-selection skincare and makeup for sensitive skin
Ettusais Site ↗
MasstigeIn-house
- 103.8KMonthly visits · 2026-08
- #265,242Global rank
- #221 (Beauty and Cosmetics, Japan)Category rank
- 53.22%Bounce
- 5.10Pages/visit
- 00:02:11Duration
Top regions:Japan 100% · Top source:Organic Search 86.91%
Kanebo-family skincare-led brand sold through Japanese drugstores and department-store counseling counters, positioned around gentle, sensitive-skin-friendly formulas.
Parent
Kanebo Cosmetics Inc. (wholly owned subsidiary of Kao Corporation, acquired 2006) · Private subsidiary — ultimate parent Kao Corporation: TYO 4452 · Founded Circa 1995 (moderate confidence); Kanebo itself founded 1887, acquired by Kao in 2006
Revenue
Not disclosed at brand level; parent Kao Corporation reported consolidated net sales of ¥1,381,997 million in FY2020 (Kao Corporation FY2020 Consolidated Financial Results, via Wikipedia) — dated figure, not current
Funding
Wholly owned Shiseido Group subsidiary since incorporation in 1991 (Shiseido 100% shareholder per Japanese Wikipedia); no separate public funding rounds
Channels
Japan drugstores, general merchandise stores and own e-commerce; physical store locator on brand site
Manufacturing
In-house · Made in Japan — Ettusais (Et tu sais Co., Ltd., established 1991) is 100%-owned by the Shiseido Group per Japanese Wikipedia; Shiseido manufactures at its own Japanese plants.
Contact
Kao Group/Kanebo Cosmetics corporate contact; no separate Ettusais wholesale channel confirmed this session
Analyst view
Ettusais is a Shiseido Group brand set up in 1991 as an arm's-length label distinct from Shiseido's flagship name. It sells skincare, base makeup, and point makeup through Japanese drugstores and its own retail/e-commerce, refreshed in 2020 around a self-transformation concept. Traffic is almost entirely domestic Japanese. As a captive brand within a major manufacturer, its growth follows group-wide Shiseido strategy rather than independent fundraising.
Partnership angles
Captive Shiseido-group brand likely sources ingredients and packaging through centralized group processes · Domestic-only traffic suggests overseas expansion would need new regional registration support · Recent brand refresh implies interest in renewal-focused actives
Sources: 1 2 3 4 5 6
Japan · Osaka, Japan · Self-selection eye and complexion makeup
Excel (Tsuru Cosmetics) Site ↗
MasstigeNot disclosed
Japanese drugstore makeup brand best known for eyebrow, eyeliner and eyeshadow products (e.g. the 'Skinny Rich' liner line), sold at drugstores and via Asian export retailers.
Parent
Tsuru Cosmetics Co., Ltd. (per brand/retail trade sourcing; not independently re-verified against a corporate filing this session) · Private (presumed; not confirmed) · Founded Not independently confirmed this session
Revenue
Not disclosed
Channels
Japan drugstores and e-commerce (typical for this category; not independently confirmed from brand-owned sources)
Manufacturing
Not disclosed — Brand site returned repeated connection errors and no English or Japanese Wikipedia article exists for Tsuru Cosmetics; manufacturing setup could not be verified this session.
Contact
No verified direct corporate contact this session; consumer inquiries typically via the excel.tokyo brand site
Analyst view
Excel is a Japanese color-cosmetics brand from Tsuru Cosmetics, positioned as an elevated drugstore makeup line known for eyebrow and eyeshadow products. Public information is limited: the brand's site could not be reached and no independent encyclopedia entry documents its ownership or manufacturing. It is generally sold through Japan's mass beauty retail channel. Its scale, growth, and any overseas presence remain unconfirmed.
Partnership angles
Self-select drugstore makeup likely depends on contract manufacturers for color-cosmetics runs · Limited public disclosure suggests a smaller organization valuing turnkey formulation and packaging support · No visible international footprint found
Sources: 1 2 3 4
Japan · Yokohama, Japan · Preservative-free ('muten-ka') cosmetics and nutritional supplements/health foods
Fancl Site ↗
MasstigeIn-house
- 58.7KMonthly visits · 2026-08
- #611,458Global rank
- #2,951 (Food and Drink - Other, Japan)Category rank
- 59.03%Bounce
- 1.99Pages/visit
- 00:01:43Duration
Top regions:Japan 96.98% · United States 1.7% · Taiwan 1.32% · Top source:Organic Search 72.83%
Pioneer of additive-free, preservative-free skincare and supplements, sold via direct mail-order, own retail stores, drugstores and e-commerce.
Parent
Kirin Holdings Company, Limited (tender offer completed Sept 2024; FANCL became wholly owned subsidiary Dec 2024) · Formerly TSE: 4921 (Prime Market); delisted Dec 18, 2024 after Kirin Holdings tender offer — now private, wholly owned by Kirin Holdings (TSE: 2503) · Founded 1980 (individual business by Kenji Ikemori); incorporated August 1981
Revenue
FY ending March 2025 forecast net sales ¥118,500 million (+6.9% YoY) — FANCL Group Financial Results Briefing (fancl.jp/en/ir)
Funding
Publicly listed on the Tokyo Stock Exchange since 1999 (ticker 4921); Kirin Holdings acquired a 33% stake for about US$1.21 billion in 2019 (Wikipedia)
Channels
Own stores, own e-commerce, drugstores and distribution beyond company stores, plus multiple overseas markets
Manufacturing
In-house · Made in Japan — FANCL's own homepage describes its manufacturing philosophy and offers factory tours at facilities including its Ginza Square site, citing "human-machine collaborative, sincere manufacturing" (fancl.jp).
Contact
FANCL corporate IR (fancl.jp/en/ir); corporate inquiries via fancl.jp/en/about
Leaders
Kenji Ikemori, Founder — source: fancl.jp/en/about/message/index.html
Analyst view
FANCL built its identity on preservative-free ("mu-tenka") cosmetics and supplements, sold via owned stores, e-commerce, and third-party retail. Publicly listed since 1999, it gained a major partner in 2019 when Kirin Holdings took a roughly one-third stake for over a billion dollars. Its Similarweb category ("Food and Drink") reflects a dual health-food/skincare business. Growth depends on defending its no-additive story while extending Kirin-backed distribution overseas.
Partnership angles
Preservative-free positioning means any new ingredient/packaging partner must supply full documentation for no-additive claims · Post-Kirin investment scale suggests capacity for larger, longer-term supply agreements · Dual cosmetics/health-food model may value ingredient overlap with nutricosmetics
Sources: 1 2 3 4 5 6
Japan · not disclosed · Color cosmetics (mass-market point makeup, e.g. 'Nose Shadow')
Fujiko Site ↗
MassContract manufacturing
- 62.9KMonthly visits · 2026-08
- #540,063Global rank
- #475 (Beauty and Cosmetics, Japan)Category rank
- 52.7%Bounce
- 2.22Pages/visit
- 00:00:58Duration
Top regions:Japan 100% · Top source:Organic Search 80.81%
A beginner-friendly, easy-to-apply mass-market makeup brand sold via its own DTC e-commerce site, physical retail stores, and the @cosme online platform.
Parent
Independent (かならぼ / kanalabo Co., Ltd.) · Founded Sources conflict slightly: one search snippet indicates kanalabo Co., Ltd. was established February 2015 with the Fujiko brand debuting March 2016; the brand's own site references 2019. Treating brand launch as circa 2015-2016.
Revenue
not disclosed
Channels
DTC e-commerce with membership program, physical retail ("SHOPLIST"), and cross-border e-commerce into China via platforms such as Lazada, Amazon and YesStyle
Manufacturing
Contract manufacturing — Fujiko is operated by Kana-Labo Co., Ltd., described as an eight-person beauty startup (BeautyTech.jp), implying reliance on contract manufacturers rather than owned factories; exact production country not publicly stated.
Contact
Phone 0120-913-836; contact form at https://fujikobrand.com/f/contact
Leaders
Founder Kana Yoshihama (吉濱佳奈), President of kanalabo Co., Ltd.
Analyst view
Fujiko is a fast-growing Japanese makeup brand from Kana-Labo, a very small team scaling mainly through e-commerce. Its line focuses on easy-application, natural-finish tints, brow color, and cheek products, with notable traction in China's beauty e-commerce market. Traffic is almost entirely domestic Japan, while explicit warnings about unauthorized China sales suggest demand is outpacing its own distribution control there.
Partnership angles
Very small internal team implies heavy reliance on contract manufacturers for formulation, filling, and packaging · Documented unauthorized resale in China points to need for authorized cross-border distribution support · Fast color-cosmetics cadence suggests interest in quick-turnaround OEM partners
Sources: 1 2 3 4 5
Japan · Osaka, Japan (Rohto Pharmaceutical) · Mass-market hydration skincare
Hada Labo Site ↗
MassIn-house
- 18.2KMonthly visits · 2026-08
- #1,401,921Global rank
- #6,331 (Beauty and Cosmetics, United States)Category rank
- 46.99%Bounce
- 1.92Pages/visit
- 00:00:24Duration
Top regions:United States 67.12% · Australia 14.29% · Turkey 6.52% · Top source:Organic Search 34.98%
'Perfect and Simple' — minimalist, hyaluronic-acid-led Japanese skincare.
Parent
Rohto Pharmaceutical Co., Ltd. · TSE: 4527 (Rohto Pharmaceutical) — via parent · Founded 2004 (introduced in Japan by Rohto)
Revenue
Not disclosed at brand level; parent Rohto Pharmaceutical reported record net sales of ¥270.8 billion for the fiscal year ended March 2024 (+13.4% YoY), and ¥343.7 billion for the period ended March 2026
Funding
Owned by Rohto Pharmaceutical Co. (TYO: 4527), publicly listed; no separate brand-level funding (Wikipedia)
Channels
Own e-commerce (Shopify), US mass retailers (first Japanese skincare line into US mass retail, per brand history), and Rohto's international distribution
Manufacturing
In-house · Made in Japan (Rohto); US line via Mentholatum, a Rohto subsidiary — "Hada Labo was created in Japan by Rohto Pharmaceutical Co., Ltd."; the US-facing Hada Labo Tokyo line is manufactured by Mentholatum, a Rohto subsidiary (hadalabotokyo.com; Wikipedia).
Contact
ROHTO Pharmaceutical global contact form: support.rohto.co.jp/global/ (9:00-18:00 JST, weekdays); corporate site rohto.co.jp/en/
Leaders
Kunio Yamada, Chair and CEO; Masashi Sugimoto, President and COO, Rohto Pharmaceutical — source: company disclosures
Analyst view
Hada Labo is Rohto Pharmaceutical's hyaluronic-acid skincare brand, launched in Japan in 2004 around a simple, minimal-ingredient routine. Its flagship lotion was Japan's top-selling lotion for seven straight years, and the brand later became the first Japanese skincare line into US mass retail via the Mentholatum-made Hada Labo Tokyo sub-line. Traffic now skews toward the US, Australia, and Turkey. Growth ties to Rohto's broader mass-skincare shelf expansion outside Japan.
Partnership angles
Mass-retail hyaluronic-acid specialist values consistent, cost-efficient bulk active-ingredient supply at scale · International expansion (US, Australia, Turkey) suggests ongoing need for market-specific regulatory adaptation · Minimal-formula positioning raises the bar for each active's substantiation
Sources: 1 2 3 4 5 6
Japan · Tokyo, Japan · Total facial skincare — brightening, anti-wrinkle and adult-acne care, including 3D sheet masks
Hadabisei (Kracie) Site ↗
MassIn-house
Mid-tier J-beauty skincare line sold through Japanese drugstores and pan-Asian export channels, built around absorption-enhancing 'penetrating aqua boost' formulas.
Parent
Kracie Holdings, Ltd. (lineage traces to Kanebo's 2004 restructuring; majority owned by an MBK Partners-led investor consortium since a 2018/2019 buyout) · Private — formerly Tokyo Stock Exchange (ticker 4923) prior to the MBK Partners-led take-private transaction · Founded Corporate lineage traces to Kanebo, founded 1887; Hadabisei brand launched circa 2009 (year not independently re-verified this session)
Revenue
Not disclosed at brand level
Funding
Kracie was spun off from Kanebo in 2006 (rebranded Kracie Holdings 2007); Hoyu Corporation acquired 60% in 2009 and full control by 2012, then transferred its stake to parent Tomoyou Holdings in 2018 (Japanese Wikipedia)
Channels
Japan drugstores/GMS retail and Kracie's own e-commerce; Chinese-language site versions suggest cross-border Asian sales
Manufacturing
In-house · Made in Japan — Kracie operates its own factories across Japan (Gunma, Toyama, Aichi, Kyoto, Osaka), per Japanese Wikipedia; Hadabisei is a Kracie house brand.
Contact
Kracie corporate contact/consumer-relations form at kracie.co.jp; no separate Hadabisei wholesale channel published
Analyst view
Hadabisei is a mass-market skincare and sheet-mask line from Kracie, a household-products and pharma group tracing to the pre-2006 Kanebo conglomerate. Kracie runs its own factories across several Japanese prefectures, consolidating into a new Kyoto facility. Ownership moved from the 2006 Kanebo spin-off through Hoyu Corporation to current parent Tomoyou Holdings since 2018. Traffic is overwhelmingly domestic, with small US and Taiwan shares.
Partnership angles
In-house manufacturing across multiple Japanese plants suggests centralized capacity decisions rather than brand-specific ones · New Kyoto plant consolidation signals a live window for supply-chain discussions · Small visible US/Taiwan traffic hints at early cross-border interest
Sources: 1 2 3 4 5 6
Japan · Tokyo, Japan · Medicated brightening serums, essences and whitening foundation (quasi-drug)
Haku (Shiseido) Site ↗
MasstigeIn-house
- 320.1KMonthly visits · 2026-08
- 59.27%Bounce
- 1.91Pages/visit
- 00:00:31Duration
Top regions:Japan 72.33% · United States 14.57% · United Kingdom 3.86% · Top source:Organic Search 63.39%
Shiseido's flagship self-selection brightening line for Japanese drugstores, built on 20+ years of in-house whitening research (tranexamic acid, 4MSK/Potassium 4-Methoxysalicylate).
Parent
Shiseido Company, Limited · Private brand — parent Shiseido Company, Limited: TYO 4911 · Founded 2005
Revenue
Not disclosed at brand level; reported within Shiseido Company consolidated results
Funding
Wholly owned Shiseido brand; parent Shiseido Co. is a Tokyo Stock Exchange-listed Nikkei 225 company; no separate funding events for Haku (Wikipedia)
Channels
Drugstores and general merchandise stores in Japan, with optional market-specific counseling; Shiseido's global e-commerce and retail network
Manufacturing
In-house · Made in Japan — Haku is listed among Shiseido's own "Premium" division brands on Shiseido's corporate site; Shiseido is a vertically integrated Japanese manufacturer (corp.shiseido.com; Wikipedia).
Contact
Shiseido corporate brand/press contact via corp.shiseido.com/en/contact/; no separate Haku wholesale channel published
Analyst view
Haku is Shiseido's whitening-focused anti-aging line, grouped under the company's self-select "Premium" division rather than its Prestige brands. It reaches consumers mainly through Japanese drugstores and GMS retail, with optional market-specific counseling. Shared corporate traffic shows a majority-Japan audience with meaningful US/UK presence. Its growth tracks parent Shiseido's performance, recently pressured by softer China demand.
Partnership angles
Centralized Shiseido R&D likely governs whitening-active sourcing rather than brand-level deals · Parent-level China-demand volatility suggests interest in diversifying growth across other Asian markets · Self-select retail format keeps cost-efficient reformulation relevant
Sources: 1 2 3 4 5
Japan · Tokyo, Japan · Mass mascara and eye makeup targeting younger consumers
Heroine Make (Isehan) Site ↗
MassNot disclosed
Youth-skewing sister brand to Kiss Me, sold at Japanese drugstores and widely exported via Asian e-commerce, known for volumizing/long mascaras.
Parent
Isehan Co., Ltd. (Isehan Honten) · Founded Circa 2009 (moderate confidence; not independently re-verified this session)
Revenue
Not disclosed
Funding
Privately held; Isehan Honten and Kiss Me Cosmetics merged into one entity in 2005 (capital about JPY 200 million per Japanese Wikipedia); no public funding rounds disclosed
Channels
Japan drugstores and general merchandise stores; Isehan has overseas subsidiaries in Taiwan (2007), South Korea (2018) and Thailand (2019)
Manufacturing
Not disclosed · Made in Japan — Brand site could not be reached (connection errors); Japanese Wikipedia confirms maker Isehan has produced cosmetics in Tokyo since 1825, but does not state whether current mascara production is in-house or contracted.
Contact
No verified direct corporate contact this session; Isehan corporate site not fetched
Analyst view
Heroine Make is a mass-market mascara and eye-makeup line from Isehan, a Tokyo cosmetics maker with roots to an 1825 rouge business. The modern company formed when Isehan and Kiss Me Cosmetics merged in 2005, adding overseas subsidiaries in Taiwan, Korea, and Thailand. It is sold mainly through Japanese drugstores, competing directly with other mass mascara brands. As a privately held company, growth appears organic and regionally focused rather than public-market funded.
Partnership angles
200 years of mascara specialization suggests deep formulation know-how but openness to new wear-resistant technologies · Existing Taiwan/Korea/Thailand units point to further Southeast Asia expansion potential · Private, modest-capital structure suggests relationship-based supplier selection
Sources: 1 2 3 4
Japan · Tokyo, Japan · Mass-prestige Japanese-herbal haircare
Ichikami Site ↗
MassIn-house
Traditional Japanese ingredient-inspired 'beauty ritual' haircare line by Kracie, sold via drugstores and e-commerce in Japan and Asia.
Parent
Kracie Holdings, Ltd. · Private (formerly TSE-listed; taken private via MBO circa 2019–2020) · Founded 2016
Revenue
not disclosed
Funding
Kracie was spun off from Kanebo in 2006 (rebranded Kracie Holdings 2007); Hoyu Corporation acquired 60% in 2009 and full control by 2012, then transferred its stake to parent Tomoyou Holdings in 2018 (Japanese Wikipedia)
Channels
Japan drugstores/GMS retail and e-commerce; social-media-led marketing (Instagram, TikTok, X, Facebook)
Manufacturing
In-house · Made in Japan — Kracie operates its own factories across Japan (Gunma, Toyama, Aichi, Kyoto, Osaka), per Japanese Wikipedia; Ichikami is manufactured and marketed by Kracie (brand site).
Contact
Kracie corporate contact (kracie.co.jp)
Analyst view
Ichikami is Kracie's mass-market haircare line built on "wasou" Japanese herbal-ingredient positioning, sold through Japan's drugstore and GMS retail channel. It shares Kracie's in-house manufacturing base across Gunma, Toyama, Aichi, Kyoto, and Osaka, now consolidating into a new Kyoto plant. Kracie itself is privately held under Tomoyou Holdings since 2018. Ichikami's web presence is entirely Japanese-language, suggesting a primarily domestic growth story for now.
Partnership angles
Herbal-ingredient ("wasou") positioning requires traceable botanical extract sourcing with consistent documentation · In-house manufacturing consolidation into a new Kyoto plant signals a live supply-partnership window · Purely domestic marketing suggests overseas moves need new localization support
Sources: 1 2 3 4 5
Japan · Tokyo, Japan · Mass-market base makeup and point color cosmetics for 20s–30s consumers
Integrate (Shiseido) Site ↗
MassIn-house
- 320.1KMonthly visits · 2026-08
- 59.27%Bounce
- 1.91Pages/visit
- 00:00:31Duration
Top regions:Japan 72.33% · United States 14.57% · United Kingdom 3.86% · Top source:Organic Search 63.39%
Self-selection makeup brand sold at Japanese drugstores, supermarkets and discount chains (Aeon, Don Quijote, Yodobashi), known for accessible BB cream and foundation lines.
Parent
Shiseido Company, Limited · Private brand — parent Shiseido Company, Limited: TYO 4911 · Founded Shiseido Company founded 1872; Integrate brand launch year not independently confirmed this session
Revenue
Not disclosed at brand level; reported within Shiseido Company consolidated results
Funding
Wholly owned Shiseido brand; parent Shiseido Co. is a Tokyo Stock Exchange-listed Nikkei 225 company; no separate funding events for Integrate (Wikipedia)
Channels
Drugstores and general merchandise stores in Japan (self-select format); Shiseido's global e-commerce and retail network
Manufacturing
In-house · Made in Japan — Integrate is listed among Shiseido's own "Premium" division brands on Shiseido's corporate site; Shiseido is a vertically integrated Japanese manufacturer (corp.shiseido.com; Wikipedia).
Contact
Shiseido corporate brand/press contact via corp.shiseido.com/en/contact/
Analyst view
Integrate is Shiseido's youth-oriented, self-select makeup brand sold at accessible prices through Japanese drugstores and GMS retail. Shiseido groups it with Haku and Elixir under its "Premium" division, though Integrate targets younger, budget-conscious shoppers. Shared corporate traffic skews mostly Japanese with a secondary US/UK audience. As an in-house line within a large conglomerate, its fortunes track Shiseido's strategy and Japan's youth color-cosmetics competition.
Partnership angles
Budget-tier self-select positioning keeps per-unit cost efficiency central to any ingredient or packaging change · Centralized Shiseido sourcing likely governs suppliers rather than brand-specific deals · Youth makeup category sees fast trend turnover, needing frequent shade refreshes
Sources: 1 2 3 4 5
Japan · Tokyo, Japan · Prestige, data-personalized skincare
Ipsa (Shiseido) Site ↗
PrestigeIn-house
- 277.8KMonthly visits · 2026-08
- #140,074Global rank
- #110 (Beauty and Cosmetics, Japan)Category rank
- 64.28%Bounce
- 4.13Pages/visit
- 00:01:52Duration
Top regions:Japan 91.49% · United States 4.9% · Spain 1.74% · Top source:Organic Search 46.37%
High-added-value skincare brand sold primarily through trained beauty consultants at counters, built around Ipsa's signature skin-diagnostic, personalized moisturizer concept ('Ipsa Me').
Parent
Shiseido Company, Limited · Private brand — parent Shiseido Company, Limited: TYO 4911 · Founded 1987 (moderate-high confidence)
Revenue
Not disclosed at brand level; reported within Shiseido Company consolidated results
Funding
Wholly owned Shiseido subsidiary brand, part of Shiseido's Prestige Division (Wikipedia); no separate public funding events
Channels
Counselor-led physical stores with skin-measurement services, plus online counseling and e-commerce
Manufacturing
In-house · Made in Japan — IPSA is listed under Shiseido's Prestige Division per Shiseido's Wikipedia entry; Shiseido manufactures at its own Japanese plants.
Contact
Shiseido corporate brand/press contact via corp.shiseido.com/en/contact/
Analyst view
IPSA is Shiseido's no-additive-concept prestige skincare brand, built around personalized skin diagnostics from trained in-store consultants plus online counseling. Wikipedia places it in Shiseido's Prestige Division, distinct from self-select lines like Elixir and Haku. Traffic is overwhelmingly Japanese with small US and Spanish audiences, suggesting a largely domestic prestige franchise. Growth ties to sustained demand for personalized, counter-based skincare.
Partnership angles
Diagnostics-led model implies interest in data-backed actives with strong efficacy documentation for counselor claims · Prestige, counselor-sold positioning keeps quality consistency and premium packaging important · Largely domestic footprint suggests room for international prestige expansion
Sources: 1 2 3 4
Japan · Tokyo, Japan · Mass-prestige ('masstige') color cosmetics
Kate Site ↗
MassIn-house
Trend-forward, Tokyo-style makeup brand under Kao's Masstige Business Group, sold via drugstores and e-commerce across Japan and Asia.
Parent
Kao Corporation (Kanebo Cosmetics, Masstige Business Group) · Private brand; parent Kao Corporation listed TSE: 4452 · Founded 2001
Revenue
not disclosed
Funding
Kanebo Cosmetics has been a wholly owned Kao Corporation subsidiary since Kao's 2006 acquisition (Wikipedia); no separate KATE-brand funding events
Channels
Japan drugstores and general merchandise stores, global flagship retail (KATE TOKYO Shibuya Sakura Stage, opened 2024), and distribution across 50+ countries
Manufacturing
In-house · Made in Japan — KATE is a core Kanebo Cosmetics brand within Kao Corporation, called by Kao's own newsroom "one of the strategically important investment brands" in its cosmetics portfolio; Kao/Kanebo manufacture at their own Japanese plants (Kao Corporation, Wikipedia; Kao newsroom via search).
Contact
Kanebo Cosmetics / Kao Corporation corporate press & IR
Analyst view
KATE is Kao's best-known mass color-cosmetics brand, launched in 1997 under the Kanebo Cosmetics unit Kao acquired in 2006. Marketed under "NO MORE RULES," it has expanded into 50+ countries and opened a global flagship store in Tokyo's Shibuya in 2024. Its originally listed domain (kate-tokyo.com) was found parked/inactive during this research, with Similarweb showing no tracked traffic there. As a strategic investment brand, growth is backed by group resources for further expansion.
Partnership angles
Kao's own framing of KATE as a strategic investment brand implies continued international expansion needing localization support · Mass-drugstore pricing keeps cost-efficient, high-volume manufacturing central to margins · Global flagship push suggests appetite for market-specific adaptation
Sources: 1 2 3 4 5
Japan · Chiyoda, Tokyo · Beauty appliances (hair dryers, straightening irons) and haircare cosmetics
Kinuji (KINUJO / 絹女) Site ↗
PrestigeNot disclosed
- 218.9KMonthly visits · 2026-08
- #215,273Global rank
- #167 (Beauty and Cosmetics, Japan)Category rank
- 68.91%Bounce
- 2.08Pages/visit
- 00:01:05Duration
Top regions:Japan 96.09% · United States 2.48% · Thailand 1.43% · Top source:Organic Search 46.58%
Tokyo-based beauty-tech brand selling 'silk technology' hair dryers, straightening irons, and haircare cosmetics through its own DTC site/online shop plus Rakuten and specialty retailers like Cosme Kitchen.
Parent
KINUJO Corporation (株式会社KINUJO) — independent, no holding company found · Founded 2012 (KINUJO Corporation established May 22, 2012, per company registry); the brand's viral hair-appliance popularity is more recent than its founding
Revenue
not disclosed
Channels
Own e-commerce, professional salon channel (KINUJO Pro), and Japan's furusato nozei (hometown tax) gift program
Manufacturing
Not disclosed — Brand site cites third-party testing by the Niigata Prefectural Industrial Technology Research Institute but does not disclose where products are manufactured (kinujo.jp).
Contact
Inquiry form at kinujo.jp/inquiry/ (per kinujo.jp; no separate press/wholesale line found)
Leaders
Tomoaki Hamada (浜田智章), Representative Director; Ryota Kamijo (上條亮太), Executive President — per company registry listing (compalyze.co.jp) and kinujo.jp
Analyst view
KINUJO is a Japanese beauty-tech brand focused on premium hair-styling tools, positioned as a "Haute-Tech Maison" blending Japanese aesthetics and technology. It sells via its own e-commerce, a professional salon line, and Japan's furusato nozei tax-gift program. The brand cites third-party testing through a public research institute but does not disclose factory locations. Traffic is heavily Japan-based, with small US and Thai audiences hinting at early Southeast Asia interest.
Partnership angles
Premium hair-appliance positioning requires safety-certified electronics manufacturing rather than typical cosmetics OEM · Undisclosed manufacturing location leaves production-country risk and consistency unclear · Early Thai traffic suggests appetite for Southeast Asia distribution partnerships
Sources: 1 2 3 4
Japan · Tokyo, Japan · Mascara and eye makeup
Kiss Me (Isehan) Site ↗
MassNot disclosed
Long-running heritage Japanese mascara brand sold through drugstores nationally and exported across Asia, anchored by its iconic heart-wand mascara.
Parent
Isehan Co., Ltd. (Isehan Honten), a Japanese cosmetics company with roots in traditional 'beni' rouge dating to the 1820s · Founded 1961 (Kiss Me mascara brand launch, moderate confidence); parent company traces to a traditional beni (rouge) trading house
Revenue
Not disclosed
Funding
Privately held; Isehan Honten and Kiss Me Cosmetics merged into one entity in 2005 (capital about JPY 200 million per Japanese Wikipedia); no public funding rounds disclosed
Channels
Japan drugstores and general merchandise stores; Isehan has overseas subsidiaries in Taiwan (2007), South Korea (2018) and Thailand (2019)
Manufacturing
Not disclosed · Made in Japan — Brand site could not be reached (connection errors); Japanese Wikipedia confirms maker Isehan has produced cosmetics in Tokyo since 1825, but does not state whether current mascara production is in-house or contracted.
Contact
No verified direct corporate contact this session
Analyst view
Kiss Me is Isehan's founding mascara and eye-makeup franchise, tracing to a Tokyo cosmetics maker rooted in an 1825 rouge business. The current entity formed when Isehan Honten merged with Kiss Me Cosmetics in 2005, later adding subsidiaries in Taiwan, Korea, and Thailand. It competes in Japan's crowded mass drugstore mascara segment. As a privately held, modestly capitalized company, expansion appears organic and regionally focused rather than public-market funded.
Partnership angles
Long mascara specialization suggests strong formulation expertise but openness to new wear-resistant fiber technologies · Existing Taiwan/Korea/Thailand units point to further Southeast Asia expansion · Private structure suggests cost-conscious, relationship-based supplier selection
Sources: 1 2 3 4
Japan · Tokyo, Japan · Prestige & mass skincare, makeup
Kosé Site ↗
MasstigeIn-house
- 1.2MMonthly visits · 2026-08
- #45,172Global rank
- #22 (Beauty and Cosmetics, Japan)Category rank
- 60.66%Bounce
- 2.89Pages/visit
- 00:01:56Duration
Top regions:Japan 92.89% · United States 1.97% · Indonesia 1.17% · Top source:Organic Search 57.19%
Japanese formulation expertise spanning Decorté, Sekkisei and Kosé mass lines.
Parent
Kosé Corporation / Kosé Holdings Corporation (standalone, no parent) · TSE: 4922 · Founded 1946
Revenue
¥322.7 billion net sales for fiscal year 2024; ¥330,193 million for fiscal year 2025 (+2.3%) (Kosé/Kosé Holdings financial results)
Funding
Publicly listed on the Tokyo Stock Exchange since 2000 (ticker 4922); acquired the Jill Stuart cosmetics license in 2009 and Tarte Cosmetics in 2014 to enter the North American market (Wikipedia)
Channels
Department-store beauty-consultant counters, general retail, own e-commerce (Maison KOSE), and distribution in Hong Kong, Singapore, Malaysia, Taiwan, Thailand, South Korea, China, Indonesia and Brazil
Manufacturing
In-house · Made in Japan — Kosé operates its own production plants, including a Saitama (Sayama) factory opened 1964 and a Gunma production building added in 2017 (Japanese Wikipedia).
Contact
Inquiries and Opinions desk: koseholdings.co.jp/en/inquiry/, tel. 0120-526-311 (JST 9:00-17:00, weekdays); HQ 3-6-2 Nihonbashi, Chuo-ku, Tokyo 103-8251
Leaders
Kazutoshi Kobayashi, President and CEO (as of 2025) — source: company financial disclosures
Analyst view
Kosé is one of Japan's four major cosmetics makers, founded in 1946 on an in-house manufacturing base including a long-running Saitama plant and a newer Gunma facility (2017). It pioneered counter sales in Japanese department stores and now spans price tiers via Cosme Decorte, Albion, Jill Stuart, and its 2014 Tarte Cosmetics acquisition, its main US entry point. International reach spans Hong Kong, Southeast Asia, Korea, China, Indonesia, and Brazil since 1968.
Partnership angles
Large in-house manufacturing base suggests capacity for high-volume, long-term supply relationships · Broad multi-tier portfolio (mass to prestige) creates varied ingredient and packaging needs across segments · Deep Asia/Brazil distribution suggests interest in multi-market regulatory support
Site style
清洁自然 · 暖调/真实皮肤 · Shopify(估)
Conversion play
遮瑕色号测试 · TikTok
Worth borrowing
轻科学+幽默并存 · Fit 中
Sources: 1 2 3 4 5 6
Japan · Shibuya, Tokyo · Skincare — daily-use sheet face masks
Lululun Site ↗
MassNot disclosed
- 318.7KMonthly visits · 2026-08
- #142,598Global rank
- #112 (Beauty and Cosmetics, Japan)Category rank
- 62.45%Bounce
- 2.92Pages/visit
- 00:01:56Duration
Top regions:Japan 95.04% · United States 1.77% · United Kingdom 1.5% · Top source:Organic Search 52.43%
Mass-market Japanese daily sheet-mask brand sold through its own DTC sites (lululun.com / dr-lululun.com) and extensive Japanese drugstore/variety-store retail (e.g., Don Quijote), popular with inbound tourists.
Parent
Dr. Lululun Inc. (Dr.ルルルン株式会社) — independent, no holding company found · Founded 2011 (face-mask brand development underway since July 2011, per official company page); operating company established Feb 20, 2009
Revenue
not disclosed
Channels
Japan drugstores/GMS (AEON, Tsuruha, Welcia, Sugi Pharmacy, PLAZA) and own e-commerce
Manufacturing
Not disclosed — Brand homepage (operated by Dr.Lululun Inc.) lists product pricing and retailers but does not state a manufacturing location or in-house/contract model; no independent company profile was found this session.
Contact
No dedicated press/wholesale contact found; only an official LINE account (@lululun) is listed on lululun.com/company/
Leaders
Tatsunori Shinoka, Representative Director (per lululun.com/company/)
Analyst view
Lululun is a mass-market Japanese sheet-mask specialist from Dr.Lululun Inc., known for very low per-mask pricing across hydration and whitening lines sold in large multi-packs. Distribution runs through major drugstore/GMS chains (AEON, Tsuruha, Welcia, Sugi, PLAZA) and its own online store. Traffic is overwhelmingly Japanese despite the brand's reputation among Asian tourists to Japan. Public information on ownership, manufacturing location, and financials remains limited.
Partnership angles
High-volume, low-unit-price format depends on efficient, high-throughput sheet-mask converting and filling capacity · Popularity with inbound tourists suggests latent demand for overseas or duty-free expansion · Multiple concern-specific lines suggest ongoing need for accessible, documented actives
Sources: 1 2 3
Japan · Mineral makeup and clean/natural cosmetics
MIMC Site ↗
PrestigeNot disclosed
Japanese clean-beauty pioneer founded by a female chemist, built on 100% mineral and naturally-derived makeup and skincare under the concept of "bringing out natural brilliance."
Parent
Independent · Founded 2007
Revenue
not disclosed
Channels
Official site (mimc.co/mimc.co.jp) · Tokyo Beauty Box · DOKODEMO · Everglow Cosmetics · Japan with Love · Amazon Japan
Manufacturing
Not disclosed · Made in Japan — Third-party retailers describe MIMC as a top Japanese luxury cosmetics brand founded by a female chemist, with products labeled Made in Japan; no statement confirms in-house vs. contract manufacturing (MU New York; Everglow Cosmetics, via search).
Analyst view
MIMC is a Japanese mineral-makeup and skincare-hybrid brand founded by a female chemist around 2007-2010, positioned under a 'skin wake-up x skin make-up' philosophy of natural mineral and plant-based formulas labeled Made in Japan. Pricing of roughly JPY1,500-24,000 (mostly JPY3,000-8,000) places it at a prestige level, and outside retailers describe it as a leading Japanese luxury brand. Its own site was unreachable this session; no funding data is disclosed.
Partnership angles
Mineral-based, skincare-hybrid makeup formulas suggest interest in mineral pigment sourcing and stability testing for combined skincare-makeup claims · Prestige-tier Japanese positioning implies new ingredients must meet a premium documentation and quality bar · Reliance on export-focused specialty retailers suggests the brand is still building international reach.
Sources: 1 2 3 4 5
Japan · Tokyo, Japan · Mass-prestige color cosmetics for younger women
Majolica Majorca Site ↗
MassIn-house
- 8.3MMonthly visits · 2026-08
- #6,910Global rank
- #5 (Beauty and Cosmetics, Japan)Category rank
- 56.98%Bounce
- 3.22Pages/visit
- 1m 53sDuration
Top regions:Japan 93.06% · United States 2.72% · China 0.82% · Top source:Organic Search 43.45%
Playful, individuality-driven makeup brand for late-teens to 20s women, sold via drugstores and e-commerce as part of Shiseido's mass cosmetics portfolio.
Parent
Shiseido Company, Limited (TSE: 4911) · Private brand; parent Shiseido listed TSE: 4911 · Founded 2003
Revenue
not disclosed
Funding
House brand of publicly traded Shiseido Co., Ltd. (TYO: 4911); no brand-specific funding. Majolica Majorca stayed in Shiseido's own division when the mass personal-care unit was sold to CVC in 2021 (Wikipedia).
Channels
Japan drugstores/variety stores · Asia export (China, SE Asia) · Rakuten/Amazon Japan · official site
Manufacturing
In-house · Made in Japan — Shiseido's Wikipedia entry lists Majolica Majorca under its Premium color-cosmetics division; the brand site runs on Shiseido's own Japan domain, consistent with in-house group manufacturing (en.wikipedia.org/wiki/Shiseido; shiseido.co.jp/mj).
Contact
Shiseido corporate press/IR (corp.shiseido.com)
Analyst view
Majolica Majorca is Shiseido's mass-market colour-cosmetics line for younger Japanese and Asian shoppers, sold via drugstores, variety stores and e-commerce. As an in-house Premium-division brand it draws on Shiseido's own manufacturing rather than outside contractors. Distribution leans on Japan with meaningful China/Southeast Asia export. Its main exposure is shared with Shiseido's broader China demand swings and Korean/indie colour-cosmetics competition.
Partnership angles
Sits inside Shiseido's own manufacturing network, so outside collaboration would run through group-level sourcing · Fast seasonal colour-trend cycles reward quick-turnaround shade and finish development · Asia drugstore expansion implies recurring need for region-specific formulation and compliance support.
Sources: 1 2 3 4
Japan · Chuo, Tokyo (Ginza) · Skincare — hot cleansing gel (makeup remover)
Manara Site ↗
MasstigeNot disclosed
- 1.2MMonthly visits · 2026-08
- #49,402Global rank
- #23 (Beauty and Cosmetics, Japan)Category rank
- 56.34%Bounce
- 2.28Pages/visit
- 43sDuration
Top regions:Japan 99.3% · United States 0.7% · Top source:Display 33.87%
Hot cleansing gel pioneer sold via its own DTC site/phone ordering (manara.jp) plus Japanese drugstore, variety-store, and online marketplace retail.
Parent
Rank Up Co., Ltd. (株式会社ランクアップ) — independent, no holding company found · Founded 2006 (original Hot Cleansing Gel launched 2006, per Rank Up's own brand history); operating company Rank Up Co., Ltd. established June 10, 2005; product reformulated in 2016 and 2018
Revenue
not disclosed
Funding
Privately held; operator Rank Up Co., Ltd. reports about ¥14.4 billion revenue for FY ended Sept 2025; no public funding rounds or outside investors disclosed (rankuphd.jp).
Channels
DTC e-commerce and subscription mail order (manara.jp) · online marketplaces
Manufacturing
Not disclosed — Operator Rank Up Co., Ltd. discloses corporate scale but its company page does not state whether Manara products are made in-house or by contract manufacturers (rankuphd.jp/about/company).
Contact
Orders: 0120-92-5259 (Mon-Sat 9:00-18:00); skincare inquiries: 0120-925-275 (Mon-Fri 9:00-18:00); general web form — per manara.jp/company/
Leaders
Yumiko Iwasaki (岩崎裕美子), Representative Director, Rank Up Co., Ltd. (per manara.jp/company/)
Analyst view
Manara is a mail-order beauty brand best known for its Hot Cleansing Gel, sold directly via its own site and subscription program by Tokyo operator Rank Up Co., Ltd., which also runs the R.O.M and Acnarl lines. The company reports roughly ¥14.4bn in annual revenue but discloses no manufacturing partner or outside funding, typical of Japan's DTC beauty sector. Growth appears driven by subscription retention and cross-selling across its three in-house brands rather than external capital.
Partnership angles
No disclosed manufacturing partner, so stable OEM capacity for a subscription bestseller would matter for continuity · Running three brands from one company suggests appetite for shared formulation platforms · DTC subscription model rewards suppliers supporting frequent limited variants without large minimum orders.
Sources: 1 2 3 4 5 6 7
Japan · Tokyo · Personalized DTC haircare (custom shampoo, treatment)
Medulla Site ↗
MasstigeNot disclosed
- 46.6KMonthly visits · 2026-08
- #683,124Global rank
- #930 (Marketing and Advertising, Japan)Category rank
- 49.1%Bounce
- 2.18Pages/visit
- 00:01:54Duration
Top regions:Japan 92.51% · United States 6.91% · Taiwan 0.58% · Top source:Organic Search 64.85%
Japan's first personalized haircare brand: an online quiz drives one of roughly 70,000 custom shampoo/treatment combinations, shipped direct to the customer; backed by L'Oréal's venture fund.
Parent
Sparty Inc. · Founded 2018
Revenue
not disclosed
Channels
DTC subscription (medulla.co.jp) · online hair diagnostic/counseling; sister brand Waitless under Sparty, Inc.
Manufacturing
Not disclosed — Site is operated by Sparty, Inc., a Tokyo 'personalization x D2C' tech company; pages describe 40+ years of hair-research expertise behind formulas but disclose no manufacturing location or in-house/contract status (medulla.co.jp; sparty.jp).
Contact
https://medulla.co.jp/customer_support
Analyst view
Medulla is a personalized haircare brand operated by Sparty, Inc., a Tokyo 'personalization x D2C' technology company that also runs the Waitless brand. Its core offer is a diagnostic hair-assessment quiz feeding custom shampoo, treatment and device recommendations, priced roughly JPY2,178-4,380 for formulas and JPY12,100-23,760 for devices. No manufacturing location or funding information was found for Sparty or Medulla.
Partnership angles
A diagnostic-driven, personalized-formula model implies a need for flexible, smaller-batch production runs rather than single large-SKU manufacturing · Device-plus-formula bundling suggests interest extends into hardware-adjacent product development · As a tech/D2C company, Sparty's brands likely depend entirely on external production partners, though none are disclosed.
Sources: 1 2 3 4 5 6 7 8
Japan · Osaka, Japan · Mass-market brightening / vitamin C skincare
Melano CC Site ↗
MassIn-house
- 1.5MMonthly visits · 2026-08
- 72.69%Bounce
- 1.86Pages/visit
- 1m 12sDuration
Top regions:Japan 88.45% · Taiwan 7.44% · United States 1.99% · Top source:Organic Search 74.82%
Top-selling mass vitamin C brightening essence in Japan targeting hyperpigmentation and acne marks, sold via drugstores and e-commerce across Asia.
Parent
Rohto Pharmaceutical Co., Ltd. (TSE: 4527) · Private brand; parent Rohto Pharmaceutical listed TSE: 4527 · Founded 2013
Revenue
not disclosed
Funding
House brand of publicly traded Rohto Pharmaceutical (TYO: 4527); no brand-specific funding disclosed (Wikipedia; jp.rohto.com).
Channels
Drugstores/pharmacies nationwide in Japan · Amazon Japan · Rakuten · Yahoo Shopping/LOHACO · official Rohto shop
Manufacturing
In-house · Made in Japan — Melano CC is a Rohto Pharmaceutical brand per the site's copyright notice; Rohto's Wikipedia entry describes production plants it operates directly in Japan and five other countries, consistent with in-house manufacturing (jp.rohto.com/melanocc; en.wikipedia.org/wiki/Rohto_Pharmaceutical).
Contact
Rohto Pharmaceutical corporate press/IR
Analyst view
Melano CC is Rohto's mass-market vitamin C skincare line, largely formulated as quasi-drugs under Japanese regulation and sold nationwide through drugstores and major online marketplaces. As an in-house Rohto brand it uses the parent's own pharmaceutical-grade manufacturing rather than third-party supply. Its low price and drugstore ubiquity make it a volume staple rather than a prestige play; counterfeit warnings on official channels point to brand-protection concerns in some export markets.
Partnership angles
Manufactured in-house by Rohto, so outside partnership would need to fit around the parent's own pharmaceutical production network · Quasi-drug status means new actives need Japanese regulatory documentation before launch · Counterfeit warnings suggest demand for traceable, verifiable supply in export markets.
Sources: 1 2 3 4
Japan · Tokyo, Japan · Sensitive-skin and hypoallergenic skincare (pharma-affiliated)
Minon Site ↗
MasstigeIn-house
Science-backed, hypoallergenic skincare for sensitive, dry and easily irritated skin including baby/kids lines, sold via drugstores and pharmacies under pharmaceutical maker Daiichi Sankyo.
Parent
Daiichi Sankyo Healthcare Co., Ltd. (subsidiary of Daiichi Sankyo Company, Limited, TSE: 4568) · Private brand; parent Daiichi Sankyo listed TSE: 4568 · Founded 1985
Revenue
not disclosed
Funding
Brand of Daiichi Sankyo Healthcare Co., Ltd., a unit of publicly traded Daiichi Sankyo Company (TYO: 4568); no brand-specific funding disclosed (Japanese Wikipedia).
Channels
Drugstores/pharmacies nationwide in Japan · e-commerce marketplaces
Manufacturing
In-house · Made in Japan — Japanese Wikipedia states Minon is owned and manufactured by Daiichi Sankyo Healthcare Co., Ltd., formed 2005 within the Daiichi Sankyo pharma group; the brand's listed domain (minon.co.jp) actually resolves to an unrelated industrial firm, so no brand-site confirmation was possible this session (ja.wikipedia.org).
Contact
Daiichi Sankyo Healthcare corporate contact (daiichisankyo-hc.co.jp)
Analyst view
Minon is a long-running low-irritant skincare line for sensitive skin, part of Daiichi Sankyo Healthcare's OTC portfolio and sold mainly through Japanese drugstores. Its pharma-group parentage supports dermatological credibility and steady celebrity advertising over DTC or social-first marketing. The brand's expected web domain is held by an unrelated company, limiting independent digital visibility. Its main risk is crowded competition from other sensitive-skin specialists on the same shelf.
Partnership angles
Backed by a pharmaceutical group, so new ingredients would likely need internal safety/regulatory review before adoption · Sensitive-skin positioning requires dermatologist-test documentation for any formulation partner · Long heritage suggests conservative, incremental reformulation over frequent new launches.
Sources: 1 2 3 4
Japan · Tokyo, Japan · Mass-market minimalist skincare (private label)
Muji Skincare Site ↗
MassContract manufacturing
- 19MMonthly visits · 2026-08
- #2,353Global rank
- #3 (Ecommerce and Shopping - Other, Japan)Category rank
- 36.55%Bounce
- 4.45Pages/visit
- 1m 34sDuration
Top regions:Japan 88.18% · United States 2.62% · Singapore 1.42% · Top source:Organic Search 42.3%
No-frills, ingredient-transparent skincare sold through Muji retail stores and e-commerce worldwide, highlighted by Ryohin Keikaku as a global growth engine.
Parent
Ryohin Keikaku Co., Ltd. (TSE: 7453) · Private brand; parent Ryohin Keikaku listed TSE: 7453 · Founded Muji brand founded 1980; skincare has long been part of the core Muji product range, recently scaled as a growth driver
Revenue
Beauty & health products revenue roughly doubled to approx. ¥100 billion in two years, about 13% of Ryohin Keikaku's total sales, FY2025 — Bloomberg / The Japan Times, March 2026
Funding
House brand of Ryohin Keikaku Co., Ltd. (TYO: 7453), publicly traded since 1998; Muji USA filed for Chapter 11 bankruptcy in 2020 amid pandemic closures (Wikipedia); no skincare-specific funding.
Channels
Muji retail stores worldwide · muji.com e-commerce · part of Muji's broader household/lifestyle retail network
Manufacturing
Contract manufacturing — English Wikipedia states Muji does not manufacture products in-house and keeps its manufacturing sources private across its range, which includes cosmetics; no cosmetics-specific factory country is disclosed (en.wikipedia.org/wiki/Muji).
Contact
Ryohin Keikaku corporate/IR (ryohin-keikaku.jp); Muji customer service
Analyst view
Muji's skincare line is a small part of Ryohin Keikaku's larger no-brand lifestyle retail business, sold through the same global stores and e-commerce site as its household goods and apparel. Manufacturing is outsourced to undisclosed contract factories rather than run in-house, keeping it asset-light but with little supply-chain transparency. Pricing stays affordable, reflecting Muji's minimalist, value-for-money positioning over a dedicated beauty strategy.
Partnership angles
Relies entirely on undisclosed contract manufacturers, so reliable OEM capacity across a huge SKU range matters more than brand-led innovation · Minimalist packaging and value pricing favor low-cost, high-efficiency production partners · As a small line inside a larger retailer, sourcing likely runs through central Ryohin Keikaku decisions.
Sources: 1 2 3 4 5
Japan · Tokyo · Natural/organic skincare and haircare
N organic Site ↗
MasstigeNot disclosed
"Natural-oriented lifestyle care brand" from CyberAgent subsidiary SIROK Inc., sold primarily direct-to-consumer online with expansion into physical retail from 2021.
Parent
SIROK Inc. (CyberAgent subsidiary) · Private (parent SIROK Inc., wholly-owned CyberAgent, Inc. subsidiary; CyberAgent TYO: 4751) · Founded 2017 (brand); SIROK Inc. established December 2011
Revenue
not disclosed
Channels
DTC site (n-organic.com; unreachable this session for verification)
Manufacturing
Not disclosed — Official site (n-organic.com and n-organic.jp) returned repeated 404/connection errors this session across multiple path attempts; no Wikipedia page or independent coverage was found, so no manufacturing statement could be verified.
Contact
support@n-organic.com
Leaders
Yuta Iizuka, CEO (SIROK Inc.)
Analyst view
N organic is a Japanese-market, organic-positioned cosmetics brand whose official site could not be reached this session despite repeated attempts across multiple URL paths, and no Wikipedia or press coverage was found. The limited Similarweb data available shows a small, Japan-concentrated audience with a very short average visit duration. No information on manufacturing, ownership, funding or retail channels could be independently verified from public sources this session.
Partnership angles
Given the near-total lack of verifiable public information, any partnership approach would need direct outreach to confirm basic facts about ownership and manufacturing · The 'organic' brand name implies likely interest in certified natural ingredient sourcing, though this is inferred rather than confirmed · Minimal digital footprint suggests a small operation with modest capacity needs.
Sources: 1 2 3 4 5 6 7
Japan · Tokyo, Japan · Mass-market natural skincare (Hatomugi/Job's Tears-based)
Naturie Site ↗
MassIn-house
- 12.6KMonthly visits · 2026-08
- #1,754,663Global rank
- #2,644 (Construction and Maintenance, Japan)Category rank
- 82.25%Bounce
- 2.21Pages/visit
- 51sDuration
Top regions:Japan 100% · Top source:Organic Search 85%
Affordable natural skincare centered on Hatomugi (Job's Tears) extract, sold via drugstores and e-commerce in Japan and across Asia.
Parent
Imju Corporation (Kao Group subsidiary) · Private brand; parent Kao Corporation listed TSE: 4452 · Founded 2004 (Naturie Hatomugi line)
Revenue
not disclosed
Funding
House brand of publicly traded KOSÉ Corporation (TYO: 4922), listed since 2000; no brand-specific funding disclosed (Japanese Wikipedia).
Channels
Drugstores nationwide in Japan · e-commerce marketplaces
Manufacturing
In-house · Made in Japan — Japanese Wikipedia lists Naturie among KOSÉ Corporation's brands and describes KOSÉ's own Saitama Sayama (1964) and Gunma factories; the brand's listed domain (naturie.jp) actually resolves to an unrelated home-builder, so this evidence comes from KOSÉ's own page, not the brand site (ja.wikipedia.org/wiki/コーセー). Note: the traffic metrics above are for that same naturie.jp domain and likely reflect the unrelated home-builder, not KOSÉ's Naturie skincare line.
Contact
Imju Corporation corporate contact; official social channels (@naturie_imju)
Analyst view
Naturie is KOSÉ's affordable Hatomugi (adlay)-based skincare line, a long-running drugstore staple in Japan built on a simple natural-ingredient story. As an in-house KOSÉ brand it draws on the parent's own Japanese manufacturing base rather than outside contractors. The brand's web identity is unusually hard to verify online since its expected domain is held by an unrelated company. It competes in a crowded, price-sensitive natural drugstore skincare segment against many private-label rivals.
Partnership angles
In-house KOSÉ production means outside collaboration would enter through parent-level sourcing rather than the brand directly · Single-ingredient natural storytelling rewards traceable, certifiable raw-material sourcing · Mass drugstore pricing leaves little room for costly reformulation without efficient large-batch production.
Sources: 1 2 3 4 5
Japan · Kyoto (flagship location at GOOD NATURE STATION, Shimogyo-ku) · Skincare (serum/essence)
Nemohamo Site ↗
PrestigeNot disclosed
A plant-derived-ingredient skincare essence brand ('0.1mm' essence) that grew via social-media virality, sold through DTC e-commerce with subscription options and a single physical retail store inside Kyoto's GOOD NATURE STATION.
Parent
BIOSTYLE Co., Ltd., part of the Keihan Group under Keihan Holdings Co., Ltd. (京阪ホールディングス株式会社) · Private (parent Keihan Holdings Co., Ltd. is publicly listed, TSE: 9045) · Founded 2017 (BIOSTYLE Co., Ltd. established June 21, 2017 as a Keihan Group manufacturing/retail initiative).
Revenue
not disclosed
Funding
Operated by BIOSTYLE Co., Ltd., linked to the GOOD NATURE STATION concept backed by Keihan Holdings (a railway and real-estate group); no public funding rounds disclosed (nemohamo.com; keihan.co.jp).
Channels
DTC e-commerce (nemohamo.com) · GOOD NATURE STATION retail, Kyoto · subscription
Manufacturing
Not disclosed — Nemohamo's site is copyrighted to BIOSTYLE Co., Ltd. and sold through the GOOD NATURE STATION retail concept tied to Keihan Holdings, but no manufacturing statement or factory location is disclosed on the pages fetched (nemohamo.com; goodnaturestation.com/company).
Contact
Contact form at https://www.nemohamo.com/f/contact
Analyst view
Nemohamo is a plant-based body and hair care line sold mainly via its own site and the GOOD NATURE STATION retail venue in Kyoto, linked to railway group Keihan Holdings. Pricing sits at a clear prestige level (oils and mists priced well above drugstore items), reflecting a clean, ingredient-story positioning. Its single flagship location suggests a boutique stage. Manufacturing and supply-chain details are undisclosed, leaving production continuity an open question.
Partnership angles
No disclosed manufacturing partner, so consistent small-batch OEM capacity matters for a premium-priced, still-niche line · Clean, plant-based positioning implies need for documented, traceable botanical sourcing · Reliance on one flagship venue suggests room for support scaling into wider distribution.
Sources: 1 2 3 4 5
Japan · Osaka, Japan · Targeted skin-concern skincare (pigmentation, aging) sold via drugstores and expanding into clinics
Obagi (Rohto Japan) Site ↗
PrestigeNot disclosed
- 1.8MMonthly visits · 2026-08
- #35,327Global rank
- #2 (Biotechnology and Pharmaceuticals, Japan)Category rank
- 51.86%Bounce
- 2.34Pages/visit
- 56sDuration
Top regions:Japan 96.59% · United States 0.93% · Vietnam 0.69% · Top source:Display 48.2%
Dermatology-adjacent skincare brand distinct from the global Obagi Medical line, sold through Japanese drugstores and increasingly through medical/clinic channels.
Parent
Rohto Pharmaceutical Co., Ltd. (licensed Obagi in Japan from 2002; acquired the Obagi trademarks/IP for Japan outright from Waldencast plc for USD 82.5 million in 2024/2025) · TYO 4527 · Founded Rohto Pharmaceutical founded 1899; Obagi licensed for the Japan market since 2002
Revenue
Not disclosed at brand level; reported within Rohto Pharmaceutical consolidated results
Funding
Japan distribution run by publicly traded Rohto Pharmaceutical (TYO: 4527); the global Obagi Medical brand is owned by Bausch Health (formerly Valeant), acquired 2013; no Japan-specific funding disclosed (obagi.co.jp; Wikipedia).
Channels
Rohto official online store · authorized dermatology/beauty retailers in Japan · e-commerce
Manufacturing
Not disclosed — obagi.co.jp is copyrighted to ROHTO Pharmaceutical Co., Ltd., confirming Rohto runs Obagi's Japan distribution, but discloses no manufacturing location; the global Obagi Medical brand was acquired by Valeant (now Bausch Health) in 2013, and no source found this session ties that entity's factories to the Japan product (obagi.co.jp; Wikipedia via search). Traffic figures above are for Rohto's whole corporate domain (rohto.co.jp), not an Obagi-specific subsite.
Contact
Rohto Pharmaceutical corporate/IR contact at rohto.co.jp; consumer support via Obagi Japan brand site
Analyst view
This entry covers Rohto Pharmaceutical's Japan operation of the Obagi dermatologist skincare brand, sold via Rohto's own online store and authorized retailers, with anti-counterfeit warnings signaling a premium, trust-sensitive position. Globally, Obagi Medical has changed hands among US owners, most recently Valeant/Bausch Health since 2013, while Rohto appears to hold Japan rights and distribution. A roughly ¥12,000 free-shipping threshold implies prestige, clinic-adjacent pricing.
Partnership angles
Operating as licensed distributor rather than brand owner means Rohto's sourcing choices are constrained by the global Obagi owner's approvals · Clinical positioning requires strong documentation and safety data for any ingredient change · Counterfeit warnings suggest value in traceable, verifiable packaging and authentication support.
Sources: 1 2 3 4 5 6 7
Japan · Osaka, Japan · Lip tint and lip care color cosmetics
Opera (Imju) Site ↗
MassIn-house
Japanese drugstore lip-tint specialist best known for its moisturizing 'Lip Tint N' line, sold nationwide at drugstores and through Asian export retailers.
Parent
IMJU Corporation · Founded Not independently confirmed this session
Revenue
Not disclosed
Funding
Made by Imju Corporation, part of the Pierce cosmetics group; no public funding rounds disclosed (Japanese Wikipedia).
Channels
Drugstores/variety stores in Japan · e-commerce · some Asia export
Manufacturing
In-house · Made in Japan — Japanese Wikipedia search results describe Imju Corporation as a Japanese enterprise mainly engaged in the manufacture and sale of cosmetics, and a subsidiary of the Pierce cosmetics group; the brand's own site could not be reached this session to confirm Opera-specific details (ja.wikipedia.org search).
Contact
No verified direct corporate contact this session
Analyst view
Opera is a mass-market lip tint and colour-cosmetics brand made by Imju Corporation, part of Japan's Pierce cosmetics group, which also makes the long-running Dejavu eye-makeup brand. It competes in Japan's crowded, fast-cycling drugstore colour segment, where affordable, trend-driven shade launches drive repeat purchase. As an in-house manufacturer's brand it likely controls its own production, though this could not be confirmed from the brand's own site this session.
Partnership angles
Positioned as an in-house manufacturer brand, so outside collaboration would likely supplement rather than replace existing production · Fast seasonal shade cycles reward quick-turnaround pigment and formulation updates · Mass drugstore pricing leaves limited room for costly upgrades without efficient sourcing.
Sources: 1 2 3
Japan · Tokyo, Japan · Oil-free skincare and wellness, mass-prestige
Orbis Site ↗
MasstigeIn-house
- 2.5MMonthly visits · 2026-08
- #19,752Global rank
- #14 (Health - Other, Japan)Category rank
- 41.08%Bounce
- 4.34Pages/visit
- 3m 13sDuration
Top regions:Japan 98.29% · United States 1.2% · United Kingdom 0.22% · Top source:Affiliate 31.83%
Oil-free, low-irritation skincare pioneer sold via direct mail order, e-commerce and own stores as Pola Orbis Holdings' accessible 'mass-prestige' brand.
Parent
Pola Orbis Holdings Inc. (TSE: 4927) · Private subsidiary; parent Pola Orbis Holdings listed TSE: 4927 · Founded 1987 (as a Pola Orbis mail-order, oil-free skincare brand)
Revenue
Not disclosed at brand level; parent Pola Orbis Holdings Group net sales ¥170.28 billion in FY2025 (company financial data)
Funding
Wholly owned by Pola Orbis Holdings (TYO: 4927), TSE-listed since 2010; Orbis itself was founded 1985 as Pola Cosmetics' mail-order division; no separate funding disclosed (Japanese Wikipedia).
Channels
Mail/phone order · orbis.co.jp e-commerce · about 180 'Orbis The Shop' stores in Japan · Takashimaya/Isetan · Hong Kong, Taiwan, South Korea, China
Manufacturing
In-house · Made in Japan — Orbis is a wholly owned subsidiary of Pola Orbis Holdings (TYO: 4927), a vertically integrated Japanese cosmetics manufacturer-retailer group, per Japanese Wikipedia; no Orbis-specific factory statement was found (ja.wikipedia.org/wiki/オルビス).
Contact
Orbis customer service via orbis.co.jp; Pola Orbis Holdings IR
Analyst view
Orbis is Pola Orbis Holdings' direct-to-consumer skincare arm, grown from a 1985 mail-order division into e-commerce, about 180 own-brand stores, department-store counters and expansion across Hong Kong, Taiwan, South Korea and China. Its oil-free, accessible-prestige positioning targets price-conscious skincare shoppers rather than luxury counters. As part of a listed, vertically integrated group it likely benefits from in-house manufacturing rather than outside contractors.
Partnership angles
Sits inside the Pola Orbis manufacturing group, so outside collaboration would run through group-level sourcing · DTC/mail-order model with frequent samples rewards flexible, quick-turnaround production runs · Continued Asia store and e-commerce expansion implies recurring multi-market regulatory and localization needs.
Sources: 1 2 3 4 5 6
Japan · not disclosed · Skincare and fragrance-free beauty (also a home-fragrance line)
Osaji Site ↗
MasstigeIn-house
- 135.2KMonthly visits · 2026-08
- #241,742Global rank
- #196 (Beauty and Cosmetics, Japan)Category rank
- 63.52%Bounce
- 4.04Pages/visit
- 2m 12sDuration
Top regions:Japan 94.73% · United States 4.85% · Taiwan 0.43% · Top source:Organic Search 40.45%
A fragrance-conscious (largely unscented) skincare, makeup and home-fragrance brand sold via DTC e-commerce, its own physical retail shops, and a dedicated corporate wholesale channel.
Parent
Independent since a November 2023 corporate spin-off (株式会社OSAJI / OSAJI Inc.); previously operated as a healthcare/cosmetics division of Nitto Denkakagaku Kogyo Co., Ltd. (日東電化工業株式会社), with Marubeni Corporation (丸紅株式会社) taking an investment stake at spin-off. · Private (investor Marubeni Corporation is separately listed, TSE: 8002, but OSAJI Inc. itself is not) · Founded Brand concept started 2004 as a healthcare-division project of Nitto Denkakagaku Kogyo; founder began his cosmetics-development career in 2001; OSAJI became an independent company in November 2023. NOTE: the brand concept predates the 2015-or-later criterion given for this batch; only the 2023 corporate spin-off falls within it.
Revenue
not disclosed
Funding
OSAJI Corporation was spun off from Nitto Denka Kogyo Corporation in October 2023 with capital participation from Marubeni Corporation and Gunma Bank Group; no further funding rounds disclosed (osaji.net).
Channels
Official e-commerce (osaji.net) · own retail shops · expanding into Taiwan and China
Manufacturing
In-house · Made in Japan — OSAJI Corporation's own company page states in-house production, noting it holds cosmetic manufacturing and sales licenses and operates its own facilities, following its October 2023 spin-off from Nitto Denka Kogyo (osaji.net/pages/company).
Contact
info@osaji.inc (order-related inquiries); general/wholesale contact form at https://osaji.net/pages/contact (includes a dedicated 'corporate sales and wholesale' option)
Leaders
Founder Masakazu Shigeta (茂田正和), who began developing cosmetics in 2001 and started the OSAJI concept in 2004.
Analyst view
Osaji is a sensitive-skin-focused Japanese skincare, makeup and fragrance brand that became independent in October 2023 when its manufacturing division spun out of Nitto Denka Kogyo, backed by capital from Marubeni and Gunma Bank. It manufactures in-house under its own cosmetics licenses, employs about 142 people, and sells via its own e-commerce and retail shops while expanding into Taiwan and China. Its main risk is financing capacity growth without a former parent's balance sheet.
Partnership angles
Recently spun out with in-house manufacturing, so it may have spare capacity or interest in contract work alongside its own growth · Sensitive-skin positioning requires well-documented dermatological testing for new formulations · Active Taiwan/China expansion implies near-term need for regional registration support.
Sources: 1 2 3 4 5 6 7
Japan · Tokyo, Japan · Prestige makeup and skincare
RMK Site ↗
PrestigeIn-house
- 478.7KMonthly visits · 2026-08
- #86,379Global rank
- #62 (Beauty and Cosmetics, Japan)Category rank
- 40.71%Bounce
- 4.25Pages/visit
- 2m 3sDuration
Top regions:Japan 92.25% · United States 4.75% · Vietnam 2.85% · Top source:Organic Search 63.78%
Japanese prestige makeup brand founded by makeup artist Rumiko Mizoguchi, marketed by e'quipe Ltd. (Kao/Kanebo group), sold via department stores in Japan, China and other Asian markets.
Parent
Kao Corporation (marketed by e'quipe, Ltd., a subsidiary wholly owned by Kanebo Cosmetics, which also markets SUQQU and athletia) · Private brand; parent Kao Corporation listed TSE: 4452 · Founded 1997
Revenue
not disclosed
Funding
Brand of e'quipe, Ltd., part of the Kanebo Cosmetics group owned by publicly traded Kao Corporation (TYO: 4452) since 2006; no brand-specific funding disclosed (Japanese Wikipedia; Kao Corporation Wikipedia).
Channels
Department store counters in Japan · rmkrmk.com e-commerce · overseas counters/markets
Manufacturing
In-house · Made in Japan — Japanese Wikipedia describes RMK as a brand of 'Equip,' a company affiliated with Kanebo Cosmetics; the brand's own site confirms the operating entity as 'RMK Div. e'quipe, LTD.'; Kanebo Cosmetics has been owned by Kao Corporation since 2006 (ja.wikipedia.org; rmkrmk.com; en.wikipedia.org/wiki/Kao_Corporation).
Contact
e'quipe, Ltd. corporate contact (eqp.co.jp/eng)
Leaders
Kaori, Creative Director (appointed 2013); Masayuki Akahori, President, e'quipe LTD. — source: eqp.co.jp, twelvny.com
Analyst view
RMK is a Japanese prestige makeup brand built around soft, skin-focused colour cosmetics, operated by e'quipe, Ltd. within the Kanebo Cosmetics group Kao has owned since 2006. It sells through department-store counters in Japan alongside its own e-commerce and an overseas presence, positioning it as a texture-led alternative to larger international prestige makeup brands. As part of the Kao/Kanebo group it likely manufactures in-house rather than through independent contractors.
Partnership angles
In-house Kanebo/Kao manufacturing means outside partnerships would run through parent-level sourcing rather than the brand directly · Texture- and skin-feel-led positioning rewards strong emulsion and pigment-dispersion formulation capability · Overseas counter expansion implies recurring market-specific regulatory and localization needs.
Sources: 1 2 3 4 5 6
Japan · Takamatsu, Kagawa (brand's originating company); current operator's HQ city not confirmed · Skincare (rice-fermentation / 'Rice Power Extract' actives)
Rice Force Site ↗
PrestigeIn-house
- 41.9KMonthly visits · 2026-08
- #609,496Global rank
- #520 (Health - Other, Japan)Category rank
- 65.25%Bounce
- 3.62Pages/visit
- 1m 26sDuration
Top regions:Japan 100% · Top source:Organic Search 66.69%
A moisture-retention skincare line built around proprietary fermented rice-bran extract, sold via direct mail-order/subscription ('teiki') and its own online shop as a JADMA-member direct-marketing business.
Parent
Currently operated by Daiichi Sankyo Healthcare Direct Co., Ltd. per the brand's official site; brand was originally developed/launched by Aim Corporation (アイム株式会社, Image Group), Takamatsu, Kagawa — sources do not clarify how/when operation transferred between the two. · Private (brand level); Daiichi Sankyo Healthcare Direct is associated with the Daiichi Sankyo group, whose ultimate parent Daiichi Sankyo Company, Limited is listed (TSE: 4568), though this link was not independently verified beyond the brand's own site attribution. · Founded 2000 ('Rice Force was born in 2000' per multiple sources; brand marked a 25th-anniversary milestone around 2025). NOTE: this predates the 2015-or-later founding criterion given for this research batch.
Revenue
not disclosed
Funding
Operated by Daiichi Sankyo Healthcare Direct Co., Ltd.; parent Daiichi Sankyo Healthcare acquired the brand's operating company in 2007; no further public funding disclosed (Japanese Wikipedia).
Channels
DTC mail order/subscription (riceforce.com) · catalog and newsletter marketing
Manufacturing
In-house · Made in Japan — Japanese Wikipedia search results state Rice Force is operated by Daiichi Sankyo Healthcare Direct Co., Ltd., which acquired the brand's original operating company in 2007; the brand centers on a proprietary fermented 'Rice Power Extract,' consistent with dedicated in-house production (ja.wikipedia.org search; riceforce.com).
Contact
Customer service 0120-13-6969 (Mon-Sat 9:00-20:00, Sun/holidays 9:00-18:00); B2B inquiries via daiichisankyo-hcdr.co.jp/contact/
Analyst view
Rice Force is a direct-to-consumer Japanese skincare brand built around a proprietary fermented rice-derived active, sold via mail order and its own e-commerce by Daiichi Sankyo Healthcare Direct, part of the Daiichi Sankyo pharma group since a 2007 acquisition. Hero products price at a clear prestige level (essences and moisturizers above ¥5,000), reflecting an ingredient-technology story. It relies heavily on direct-response and catalog marketing rather than retail distribution.
Partnership angles
Proprietary fermentation technology suggests interest in protecting and extending a signature active rather than adopting generic ingredients · DTC/catalog model rewards suppliers who support frequent bundle and gift-set variants · Pharma-group ownership implies formulation changes must clear internal safety review.
Sources: 1 2 3 4 5
Japan · Kobe, Japan (brand origin); operated by P&G, Cincinnati, OH, USA · Prestige / super-premium skincare
SK-II Site ↗
PrestigeIn-house
- 90.4KMonthly visits · 2026-08
- #389,543Global rank
- #1,473 (Beauty and Cosmetics, United States)Category rank
- 42.72%Bounce
- 2.59Pages/visit
- 41sDuration
Top regions:United States 76.22% · United Kingdom 4.64% · Vietnam 3.39% · Top source:Organic Search 48.59%
Pitera-fermentation-based luxury skincare, strong in Asian travel-retail and China.
Parent
The Procter & Gamble Company · NYSE: PG — via parent · Founded 1980 (Pitera ingredient research originated at the Institute of Biological Chemistry, Kobe)
Revenue
Not disclosed at brand level; cited by P&G as a driver of the Beauty segment's unfavorable mix and $15.0 billion net sales (down 2%) in fiscal year 2025 (P&G FY2025 10-K, SEC)
Funding
Owned by Procter & Gamble (NYSE: PG) since its 1991 acquisition of Max Factor, which included SK-II; no separate funding events disclosed (Wikipedia).
Channels
Department stores/counters worldwide · sk-ii.com e-commerce · select Sephora doors · duty-free/travel retail · strong China presence
Manufacturing
In-house · Made in Japan — SK-II is owned by Procter & Gamble following its 1991 acquisition of Max Factor (Wikipedia; confirmed by the 2026 Procter & Gamble copyright notice on sk-ii.com); Pitera originates from Japanese sake-yeast fermentation research, and SK-II is widely marketed as Japan-made, though no explicit made-in-Japan statement was found on pages fetched this session.
Contact
Corporate media team: mediateam.im@pg.com; media contact form us.pg.com/contact_us/media; corporate phone +1-513-983-1100; consumer contact via sk-ii.com
Leaders
Sue Kyung (SK) Lee, President, Global Skin Care, P&G (oversees SK-II and Olay) — source: us.pg.com/leadership-team, wwd.com
Analyst view
SK-II is a global prestige skincare brand built on its patented Pitera fermentation ingredient, owned by Procter & Gamble since the 1991 Max Factor deal, sold via department-store counters, its own e-commerce and duty-free channels worldwide. Its hero Facial Treatment Essence retails around $99, anchoring a range for an affluent, Asia-weighted customer base. A 2005-2006 China dispute over safety claims briefly halted sales, showing exposure to Chinese-market sentiment swings.
Partnership angles
In-house P&G manufacturing means outside collaboration would concern packaging, retail or marketing rather than core formulation · Pitera-centered positioning rewards suppliers able to support fermentation-based ingredient research · Heavy reliance on Asian markets implies ongoing need for regional regulatory support.
Sources: 1 2 3 4 5
Japan · Shinjuku, Tokyo · Skincare — all-in-one 'morning' sheet masks (time-saving AM skincare)
Saborino Site ↗
MassNot disclosed
Pioneer of Japan's one-step 'morning mask' category, sold via BCL's own e-commerce (bcl-brand.jp), Rakuten, and nationwide Japanese drugstore/variety-store retail.
Parent
BCL Company, a business division of Styling Life Group Co., Ltd., which became a wholly-owned subsidiary of TBS Holdings, Inc. in 2026 · Private (BCL / Styling Life Group not independently listed); ultimate parent TBS Holdings, Inc. is listed on the Tokyo Stock Exchange Prime Market, ticker 9401 · Founded 2015 (debuted April 27, 2015, per BCL's official site and multiple press sources; one WWD Japan retrospective cites 2014 as the brand's start)
Revenue
not disclosed
Funding
Made by BCL Company; no public funding rounds disclosed (Japanese Wikipedia).
Channels
Drugstores and convenience stores in Japan · e-commerce
Manufacturing
Not disclosed · Made in Japan — Japanese Wikipedia search results confirm BCL Company (BCLカンパニー) as Saborino's maker; the brand's own site could not be reached this session to confirm a specific manufacturing statement (ja.wikipedia.org search).
Contact
BCL Customer Service Center: 0120-303-820, 10:00-17:30 JST excl. weekends/holidays (per bcl-company.jp); no separate press or wholesale line found
Leaders
Kazushige Omura, BCL Company Executive President (per ja.wikipedia.org BCL entry)
Analyst view
Saborino is a mass-market Japanese brand best known for its '60-second' morning face mask, made by BCL Company and sold through drugstores and convenience stores as a fast, affordable routine shortcut. Its advertising has featured a rotating cast of Japanese celebrities and idol groups, reflecting volume, awareness-led marketing typical of drugstore personal care. It competes in one of Japan's most crowded, price-competitive beauty categories, with limited independent traffic data available.
Partnership angles
Mass drugstore pricing for a single-use mask format rewards suppliers with efficient, high-volume production · Fast-routine positioning suggests appetite for further convenience-format product development · Heavy celebrity-driven advertising implies frequent limited-edition variants needing quick-turnaround production.
Sources: 1 2 3 4 5 6 7
Japan · Tokyo, Japan · Herbal-formulated brightening/whitening skincare
Sekkisei (Kose) Site ↗
MasstigeIn-house
- 24.9KMonthly visits · 2026-08
- #1,011,890Global rank
- #3,281 (Beauty and Cosmetics, United States)Category rank
- 46.82%Bounce
- 3.17Pages/visit
- 1m 36sDuration
Top regions:United States 75.34% · Canada 19% · India 3.26% · Top source:Organic Search 34.2%
J-beauty brightening line built on 100+ Japanese and Chinese herbal ingredients, sold through Japanese drugstores/department stores and widely exported to duty-free and Asian e-commerce channels.
Parent
Kosé Corporation / KOSÉ Holdings Corporation · Private brand — parent Kosé Corporation: TYO 4922 · Founded 1985 (Sekkisei Lotion launch)
Revenue
Not disclosed at brand level
Funding
House brand of publicly traded KOSÉ Corporation (TYO: 4922); US operations run through KOSE America; no brand-specific funding disclosed (Japanese Wikipedia; sekkiseibeauty.com).
Channels
sekkiseibeauty.com (KOSE America) e-commerce · US/Canada retail · Japan drugstores and department stores (home market)
Manufacturing
In-house · Made in Japan — Japanese Wikipedia confirms Sekkisei (launched 1985) as a KOSÉ Corporation brand and describes KOSÉ's own Saitama Sayama and Gunma manufacturing plants; the US-facing site sekkiseibeauty.com identifies itself as KOSE AMERICA (ja.wikipedia.org/wiki/コーセー; sekkiseibeauty.com).
Contact
No dedicated brand contact found; inquiries route through KOSÉ Holdings corporate/supplier contact (koseholdings.co.jp/en/)
Analyst view
Sekkisei is KOSÉ's herbal-heritage skincare brand, launched in Japan in 1985 and marketed internationally through a dedicated US e-commerce operation under KOSE America on a 'Japanese skincare since 1985' story. Hero products span roughly $30-90 in the US, sitting between mass drugstore skincare and true luxury counters. As an in-house KOSÉ brand it draws on the parent's Japanese manufacturing base. Its challenge is balancing legacy Japan retail identity against its Western e-commerce audience.
Partnership angles
In-house KOSÉ manufacturing means outside collaboration would run through group-level sourcing rather than the brand directly · Herbal-heritage storytelling rewards traceable, certifiable botanical sourcing · A distinct US e-commerce operation suggests appetite for further Western-market-specific localization.
Sources: 1 2 3 4 5
Japan · Tokyo, Japan · Mass-market cleansing (facial cleansers)
Senka Site ↗
MassIn-house
Japan's top-selling cream cleanser franchise ('Perfect Whip'), developed under FineToday (formerly Shiseido's personal-care business), sold via drugstores and e-commerce.
Parent
FineToday Holdings Co., Ltd. (spun off from Shiseido's personal-care business in 2021, alongside Tsubaki, Uno and Fino) · Founded 2003 (Perfect Whip debut, under Shiseido; brand now developed under FineToday)
Revenue
not disclosed
Funding
Moved from Shiseido to FineToday Holdings in July 2021 when Shiseido sold its roughly ¥160bn ($1.5bn) personal-care business to CVC Capital Partners in a joint venture (Shiseido 35% / CVC 65%) (Brave search results).
Channels
Drugstores nationwide in Japan · e-commerce · Asia export (China, Southeast Asia)
Manufacturing
In-house · Made in Japan — Japanese Wikipedia describes Senka as a women's skincare brand originally under Shiseido; Brave search results indicate Senka moved to FineToday Holdings in July 2021 when Shiseido sold its roughly ¥160bn ($1.5bn) mass personal-care business to CVC Capital Partners (Shiseido keeping 35%), with production continuity implied but not separately confirmed (ja.wikipedia.org/wiki/専科; Brave search).
Contact
FineToday Holdings corporate contact (successor to Shiseido FT)
Analyst view
Senka ('Perfect Whip') is a mass-market Japanese face-wash brand long anchoring drugstore skincare aisles, historically under Shiseido and, since a July 2021 carve-out, part of the CVC-controlled FineToday Holdings joint venture (Shiseido keeping 35%). The restructuring separated Senka's affordable business from Shiseido's prestige-focused core, giving it independent scope. It remains a high-volume, low-price staple across Japan and export markets via drugstores and e-commerce.
Partnership angles
Recent separation into FineToday Holdings may open the brand to sourcing decisions independent of former parent Shiseido · High-volume drugstore pricing rewards efficient, large-batch production and packaging partners · Continued Asia export suggests recurring need for regional regulatory and localization support.
Sources: 1 2 3 4 5 6
Japan · Tokyo, Japan · Ultra-prestige skincare (silk-based)
Sensai Site ↗
LuxuryIn-house
- 55.1KMonthly visits · 2026-08
- #602,242Global rank
- #1,422 (Beauty and Cosmetics, Japan)Category rank
- 45.48%Bounce
- 2.12Pages/visit
- 47sDuration
Top regions:Japan 21.04% · Germany 10.32% · United States 8.84% · Top source:Organic Search 47.41%
Kanebo/Kao's ultra-prestige silk-science skincare line for mature, affluent consumers, sold via department stores and select boutiques globally.
Parent
Kao Corporation (via Kanebo Cosmetics Inc., part of Kao's Prestige Business Group) · Private brand; parent Kao Corporation listed TSE: 4452 · Founded 1983 in Japan (as Kanebo's top prestige line); introduced internationally in the 1990s
Revenue
Not disclosed at brand level; parent Kao Corporation group net sales approx. ¥1.2 trillion for the nine months ended Sept 30, 2025 (+3.5% YoY) — Kao Q3 FY2025 Consolidated Financial Results, Nov 6, 2025
Funding
Manufactured by Kanebo Cosmetics Inc., owned by publicly traded Kao Corporation (TYO: 4452) since 2006; no brand-specific funding disclosed (sensai-cosmetics.com; Wikipedia).
Channels
European department stores and perfumeries (primary market) · Japan department stores · select duty-free
Manufacturing
In-house · Made in Japan — Sensai's own site lists its manufacturer as Kanebo Cosmetics Inc., Tokyo, with a Hamburg-based importer for Europe; Kanebo Cosmetics has been owned by Kao Corporation since 2006, and Kao's own brand list includes Sensai directly (sensai-cosmetics.com; en.wikipedia.org/wiki/Kao_Corporation).
Contact
Kanebo Cosmetics / Kao Corporation corporate press & IR
Analyst view
Sensai is Kanebo's top-tier luxury skincare line, built around a proprietary silk-derived ingredient story and manufactured in-house by Kanebo Cosmetics Inc., part of Kao since 2006. Its traffic and distribution skew heavily toward Europe via a Hamburg-based importer, suggesting its commercial center of gravity sits outside Japan despite Japanese manufacturing and heritage. Positioning emphasizes luxury anti-aging, aligning it with high-end department-store houses rather than mass competitors.
Partnership angles
In-house Kanebo/Kao manufacturing means outside collaboration would run through parent-level sourcing rather than the brand directly · Europe-weighted distribution implies ongoing need for regional regulatory and import support · A silk-derived signature ingredient suggests interest in protecting proprietary biotech-style actives.
Sources: 1 2 3 4 5
Japan · Sunagawa, Hokkaido (brand origin); current corporate HQ city not separately confirmed · Lifestyle beauty (fragrance, skincare, soap, home goods)
Shiro Site ↗
MasstigeIn-house
- 612.2KMonthly visits · 2026-08
- #69,790Global rank
- #44 (Beauty and Cosmetics, Japan)Category rank
- 59.7%Bounce
- 4.25Pages/visit
- 3m 1sDuration
Top regions:Japan 92.27% · Taiwan 2.52% · United States 2.11% · Top source:Organic Search 56.15%
A natural-ingredient lifestyle beauty brand sourcing regional Japanese ingredients (e.g. Hokkaido), sold via DTC e-commerce and its own physical retail stores across Japan plus locations in Korea and Hong Kong.
Parent
Independent (株式会社シロ / SHIRO Co., Ltd.) · Founded History is layered: the underlying company dates to 1989 (originally a souvenir/lifestyle-goods manufacturer); Hiroe Imai became president in 2000 and built the beauty business from 2009; the company adopted the 'SHIRO Co., Ltd.' name in 2019 (matching the site's own 2019 copyright). NOTE: this predates the 2015-or-later criterion given for this batch except for the 2019 corporate renaming.
Revenue
not disclosed
Funding
Privately held; operating company Shiro Co., Ltd. (formerly Laurel Corporation, renamed 2019) discloses no public funding rounds or outside investors (Japanese Wikipedia).
Channels
Own retail stores (Hokkaido flagship, Shibuya PARCO, Hiroshima) · shiro-shiro.jp e-commerce · Korea/Hong Kong stores · international shipping (US, UK, Taiwan)
Manufacturing
In-house · Made in Japan — Shiro's site references its Hokkaido 'Sunagawa Factory,' a facility with an attached shop and cafe showcasing SHIRO's manufacturing process; the operating company is Shiro Co., Ltd. (formerly Laurel Corporation, renamed 2019) (shiro-shiro.jp/ec; Japanese Wikipedia search).
Contact
Contact form at shiro-shiro.jp EC site (guestInquiryEdit.html); FAQ at https://qa.shiro-shiro.jp/; corporate/recruiting contact at https://hello.shiro-shiro.jp/recruit/info/
Leaders
Hiroe Imai (今井浩恵), Representative Director & Chairman (became president in 2000); Takahiro Fukunaga (福永敬弘), CEO since 2019.
Analyst view
SHIRO is a Hokkaido-born fragrance, skincare and lifestyle brand that manufactures in-house at its own Sunagawa factory, which doubles as a visitor attraction with a shop and cafe. Since rebranding to 'SHIRO' in 2019, the company has expanded from Hokkaido into flagship urban retail, regional stores, and international markets including South Korea, Hong Kong, the US, UK and Taiwan. Reliance on a single production site is a potential scaling constraint as international demand grows.
Partnership angles
In-house Hokkaido manufacturing at a single factory could face capacity limits as international retail and e-commerce expand · Farm-to-product, ingredient-origin storytelling rewards traceable regional raw-material sourcing · Growing international footprint implies recurring need for market-specific regulatory support.
Sources: 1 2 3 4 5 6

Linden Leaves Site ↗

Maryse Site ↗

Trilogy Site ↗

Tronque Site ↗

Two Islands Site ↗

Addiction Site ↗

Albion Site ↗

Anessa Site ↗

Attenir Site ↗

Bioré Site ↗

Botanist Site ↗

Bulk Homme Site ↗

Canmake Site ↗

Celvoke Site ↗

Cezanne Site ↗

Cocochi Site ↗

Curél Site ↗

DHC Site ↗

DROAS Site ↗

Dejavu (Imju) Site ↗

Duo (DUO The Cleansing Balm) Site ↗

Elixir Site ↗

Ettusais Site ↗

Excel (Tsuru Cosmetics) Site ↗

Fancl Site ↗

Fujiko Site ↗

Hada Labo Site ↗

Hadabisei (Kracie) Site ↗

Haku (Shiseido) Site ↗

Heroine Make (Isehan) Site ↗

Ichikami Site ↗

Integrate (Shiseido) Site ↗

Ipsa (Shiseido) Site ↗

Kate Site ↗

Kinuji (KINUJO / 絹女) Site ↗

Kiss Me (Isehan) Site ↗

Kosé Site ↗

Lululun Site ↗

MIMC Site ↗

Majolica Majorca Site ↗

Manara Site ↗

Medulla Site ↗

Melano CC Site ↗

Minon Site ↗

Muji Skincare Site ↗

N organic Site ↗

Naturie Site ↗

Nemohamo Site ↗

Obagi (Rohto Japan) Site ↗

Opera (Imju) Site ↗

Orbis Site ↗

Osaji Site ↗

RMK Site ↗

Rice Force Site ↗

SK-II Site ↗

Saborino Site ↗

Sekkisei (Kose) Site ↗

Senka Site ↗

Sensai Site ↗

Shiro Site ↗