Market · buyers
Global cosmetic brand target list · 735
Third-party view of each brand: monthly site visits and ranks, parent and listing, public revenue and funding, channels and price tier, in-house vs contract manufacturing (with evidence), public corporate contacts and leaders, analyst-style read and partnership angles.
Public facts only: revenue with year and source, never estimated; traffic from Similarweb public pages (month shown); manufacturing model backed by official or press wording. Enrichment done for 735 brands, 465 with Similarweb monthly visits; the rest are small sites whose figure Similarweb does not show, never estimated. Manufacturing model only from official sites, Wikipedia or legally required manufacturer disclosures; otherwise marked not disclosed.
Peru · Lima, Peru (Belcorp HQ) · Youth-focused color cosmetics and accessories
Cyzone Site ↗
- 42.9KMonthly visits · 2026-08
- #659,523Global rank
- #198 (Health - Other, Colombia)Category rank
- 38.48%Bounce
- 2.75Pages/visit
- 00:00:59Duration
Top regions:Peru 21.76% · Colombia 12.48% · Mexico 10.6% · Top source:Direct 36.82%
Belcorp's youth/Gen-Z makeup and accessories brand, contributing ~31% of Belcorp sales through its direct-sales consultant network; cruelty-free certified.
- Parent
- Belcorp · private (not publicly traded) · Founded Belcorp founded 1968; Cyzone brand-specific launch year not specified in sources reviewed
- Revenue
- not disclosed at brand level (see Belcorp/L'Bel note on group revenue)
- Funding
- Privately held by the Belmont family; Eduardo Belmont Anderson is owner/president of parent Belcorp (Wikipedia).
- Channels
- Direct-sales consultants/catalog (MLM) via country storefronts · Belcorp corporate site
- Manufacturing
- Not disclosed — Cyzone is a Belcorp brand sold via direct-sales consultants ('Quiero ser consultora' signup on its country storefront); Belcorp operates in 16 Latin American countries plus the US via door-to-door sales (Wikipedia), but belcorp.com and cyzone.com blocked/errored this session so no factory location is confirmed.
- Contact
- Corporate site belcorp.com/en/our-brands/
- Analyst view
- Cyzone is a youth-oriented color-cosmetics brand owned by Peruvian direct-sales group Belcorp, sold only through independent consultants rather than open retail. Traffic concentrates in Peru, Colombia and Mexico, matching Belcorp's Latin American/US footprint. As a house brand within a large private direct-seller, its own factory locations are not disclosed on pages reachable this session. The catalog/consultant model implies frequent seasonal campaign cycles typical of MLM beauty.
- Partnership angles
- Catalog/consultant direct-sales model with frequent seasonal campaigns implies need for fast, high-turnover new-product cycles · As a house brand within a multi-country direct-seller, sourcing likely runs through parent-company procurement rather than brand-level deals · Latin American focus suggests interest in warm-climate/humidity-stable formulations.
Peru · Lima, Peru (Belcorp HQ) · Prestige/masstige skincare, color cosmetics and fragrance
L'Bel Site ↗
- 89.8KMonthly visits · 2026-08
- #411,944Global rank
- #16 (Beauty and Cosmetics, Ecuador)Category rank
- 48.07%Bounce
- 2.18Pages/visit
- 00:00:33Duration
Top regions:Peru 41.47% · Mexico 11.63% · Colombia 7.52% · Top source:Organic Search 46.95%
Belcorp's prestige-tier direct-sales brand, accounting for ~26% of Belcorp's sales alongside Ésika (44%) and Cyzone (31%), sold via a consultant network across ~14 countries.
- Parent
- Belcorp · private (not publicly traded; no SEC or equivalent public filings located) · Founded Belcorp founded 1968 by Eduardo Belmont Anderson; L'Bel-specific launch year not specified in sources reviewed
- Revenue
- not disclosed at brand level; Belcorp is privately held with no official filings, and third-party group-revenue estimates range widely ($780M-$5B), so no reliable public figure exists
- Funding
- Privately held by the Belmont family; Eduardo Belmont Anderson is owner/president of parent Belcorp (Wikipedia).
- Channels
- Direct-sales consultants/catalog (MLM) via country storefronts · Belcorp corporate site
- Manufacturing
- Not disclosed — L'Bel is a Belcorp fragrance/skincare brand sold via the same consultant network as Cyzone/Ésika; its storefront (lbel.tiendabelcorp.com.pe) was suspended and belcorp.com blocked this session, so no factory location could be verified. Belcorp itself is a door-to-door cosmetics seller across 16 Latin American countries and the US (Wikipedia).
- Contact
- Corporate site belcorp.com/en; consultant sign-up via country-specific L'Bel sites
- Leaders
- Eduardo Belmont Anderson, founder — source: en.wikipedia.org/wiki/Eduardo_Belmont_Anderson, technologymagazine.com
- Analyst view
- L'Bel is Belcorp's more premium-leaning fragrance and skincare line, sold through the same consultant network as sister brands Cyzone and Ésika across Latin America. Traffic skews toward Peru, Mexico and Colombia, matching Belcorp's core Andean/Latin American markets. Its own storefront was suspended and Belcorp's corporate pages were blocked this session, so manufacturing details are unverified. As a catalog line within a large private direct-seller, it has no standalone financing.
- Partnership angles
- Sits at the more premium end of a multi-brand direct-sales portfolio, implying demand for higher-perceived-value formulations and fragrance development · Distribution runs entirely through independent consultants, so new products must fit centrally set catalog/campaign cycles · Manufacturing/sourcing decisions likely sit at the Belcorp group level rather than brand level.
Peru · Lima · Direct-sales color cosmetics, skincare & fragrance
Ésika (Belcorp) Site ↗
- 64.7KMonthly visits · 2026-08
- #522,273Global rank
- #17 (Beauty and Cosmetics, Guatemala)Category rank
- 46.26%Bounce
- 2.39Pages/visit
- 00:00:43Duration
Top regions:Peru 17.36% · Colombia 13.87% · Mexico 11.7% · Top source:Direct 40.4%
Latin American direct-sales beauty brand — Belcorp's largest, ~45% of portfolio — sold via independent consultants across 14 countries in the Americas.
- Parent
- Belcorp Corporation · Founded 1968 (Belcorp founded; Ésika is one of its three core brands alongside L'Bel and Cyzone)
- Revenue
- not disclosed — only low-quality/conflicting third-party estimates found, not cited
- Funding
- Privately held by the Belmont family; Eduardo Belmont Anderson is owner/president of parent Belcorp (Wikipedia).
- Channels
- Direct-sales consultants/catalog (MLM) via country storefronts · Belcorp corporate site
- Manufacturing
- Not disclosed — Ésika is Belcorp's mass-beauty brand sold via consultants ('Quiero ser consultora'); its Peru storefront (esika.tiendabelcorp.com.pe) was suspended and belcorp.com blocked this session, so no factory location is confirmed. Belcorp sells door-to-door across 16 Latin American countries and the US (Wikipedia).
- Contact
- Corporate site belcorp.biz; consultant/business-opportunity sign-up via esika.com
- Leaders
- Erika Herrero Bettarel, CEO, Belcorp (since July 2023); Eduardo Belmont Anderson, Founder & Board President — The Org, Global Cosmetics News
- Analyst view
- Ésika is Belcorp's largest-reach mass-beauty brand, sold via the same consultant model as Cyzone and L'Bel across Peru, Colombia, Mexico, Guatemala and other Latin American markets. It shows the highest Similarweb traffic of the three Belcorp brands reviewed, consistent with a broad color-cosmetics/fragrance assortment. Manufacturing details were not accessible this session due to bot-protection on Belcorp domains. Growth ties to consultant recruitment rather than retail expansion.
- Partnership angles
- Mass-market, high-volume consultant-catalog model implies demand for cost-efficient, high-turnover formulations · Distribution/marketing calendars are centrally set by Belcorp, so supplier relationships likely operate at group rather than brand level · Broad Latin American footprint suggests interest in region-wide regulatory/formulation compliance support.