Market · buyers
Global cosmetic brand target list · 735
Third-party view of each brand: monthly site visits and ranks, parent and listing, public revenue and funding, channels and price tier, in-house vs contract manufacturing (with evidence), public corporate contacts and leaders, analyst-style read and partnership angles.
Public facts only: revenue with year and source, never estimated; traffic from Similarweb public pages (month shown); manufacturing model backed by official or press wording. Enrichment done for 735 brands, 465 with Similarweb monthly visits; the rest are small sites whose figure Similarweb does not show, never estimated. Manufacturing model only from official sites, Wikipedia or legally required manufacturer disclosures; otherwise marked not disclosed.
Belarus · Minsk, Belarus · Full-range cosmetics — decorative cosmetics, skincare, hair care, professional cosmetics, perfumery, household chemicals
Belita Site ↗
- 122.4KMonthly visits · 2026-08
- #277,845Global rank
- #2,890 (Beauty and Cosmetics, Belarus)Category rank
- 35.54%Bounce
- 3.81Pages/visit
- 00:02:58Duration
Top regions:Belarus 89.48% · Russia 8.25% · United States 1.25% · Top source:Direct 64.64%
Belarusian full-lifecycle cosmetics manufacturer (formulation through distribution) with over 1,100 products sold through 800+ stores across CIS markets, publicly recognized as Belarus's "Best Exporter" in a 2025 competition.
- Parent
- Joint operation of SP "BELITA" LLC and JSC "VITEX" (Belita-Vitex) · Private (Belarusian manufacturer) · Founded not independently verified this session (general industry knowledge places both companies' origins in the 1990s, unconfirmed)
- Revenue
- not disclosed
- Channels
- 800+ own-branded stores across CIS · online (shop.by) · export distributors
- Manufacturing
- In-house · Made in Belarus — Official site (belita.by) states the company runs its own full-cycle production sites in Minsk, Belarus, including an in-house agricultural subsidiary for extracts, equipped with machinery from Italy, Germany, Czechia and Sweden.
- Contact
- BELITA: +375 (17) 300-7-100, info@belita.by; VITEX: +375 (17) 251-01-11, contact@vitex.by
- Analyst view
- Belita, with sister firm Vitex, is one of Belarus's largest cosmetics makers, describing full-cycle in-house production in Minsk, including its own agricultural subsidiary for extracts, using equipment from Italy, Germany, Czechia, and Sweden. Distribution runs through 800+ own-branded stores across Belarus/CIS plus online and export channels. Traffic is about 90% Belarus. No public funding data was found; it is a vertically integrated manufacturer concentrated in CIS-adjacent markets.
- Partnership angles
- As a vertically integrated manufacturer, Belita's likely partnership interest is equipment, raw-material, and export-market access rather than contract manufacturing capacity · Heavy Belarus/CIS concentration means growth beyond that region would need new regulatory, logistics, and market-entry support · Its own extract subsidiary suggests interest in advanced actives or technology not yet produced in-house.