The Ordinary Launches First PDRN Eye Cream, London Pop-Up Highlights New Ingredient
The Ordinary launched its first eye cream featuring vegan PDRN, a biotech-derived alternative to traditional sources. A London pop-up event coincided with the launch to educate consumers on the ingredient's science.
First Eye Cream & Ingredient Innovation
The Ordinary officially launched its first-ever eye cream, Lacto-PDRN 4% + B9 Eye Cream. The product targets aging signs around the eyes, claiming to deliver instant and long-term firming and smoothing. PDRN (Polydeoxyribonucleotide) is traditionally derived from salmon sperm cells but has gained popularity in K-beauty for its hydrating and anti-aging benefits. The Ordinary’s formula uses PDRN derived from Lactobacillus fermentation, establishing a vegan, biotech-derived positioning that eliminates the need for salmon.
London Pop-Up Experience Details
The immersive pop-up titled “PDRN: Off The Hook!” is located at The Stables Unit X in Covent Garden, London. The event runs from September 11 to 13, with daily hours from 10 am to 7 pm. As a free entry event, it features scientific displays, interactive games, and photo spots. Visitors can also access one-on-one skin care consultations and win prizes. The brand stated that the initiative aims to add a playful dimension to one of skincare’s most talked-about ingredients, making the science more accessible.
Industry Context & Competitive Landscape
PDRN is transitioning from professional treatments to at-home applications, with biotech-derived vegan variants emerging as key alternatives to animal-sourced ingredients. Owned by Estée Lauder Companies, The Ordinary is benefiting from the group’s “Beauty Reimagined” strategy. With competitors like Byoma entering longevity beauty with affordable serums, The Ordinary leverages the technological narrative of its vegan PDRN to reinforce its position in the efficacy-focused skincare sector.
Implications for B2B Procurement & Brands
Procurement should shift focus from isolated efficacy to the ethics and sustainability of ingredient sourcing. Vegan PDRN mitigates compliance risks associated with animal sources and aligns with “clean beauty” narratives. Brands must vet suppliers for fermentation stability to ensure the purity and activity of Lacto-PDRN. Utilizing DTC channels like pop-ups for ingredient education can effectively shorten the market adoption curve for emerging ingredients, reducing long-term consumer education costs.
Source:Cosmetics Business
Note: compiled and rewritten by BIOSPHERE editors from public reporting; illustration AI-generated. See the source for full details.