virtue Recovery Shampoo

Ingredients overview

Label order. Colour is our internal rating: green routine, yellow restricted or worth a look, red prohibited or high-risk, grey not yet decoded.

Ingredients are listed in label order; the order reflects the label only, not exact concentrations.

1. Aqua (Water
2. Eau)
3. Sodium Lauroyl Methyl Isethionate
4. Glycerin
5. Cocamidopropyl Betaine
6. Sodium Cocoyl Isethionate
7. Sodium Lauroyl Glycinate
8. Sodium Methyl Cocoyl Taurate
9. Glycol Distearate
10. Cocamide MIPA
11. Parfum
12. Sodium Methyl Isethionate
13. Keratin
14. Tocopherol
15. Hydrolyzed Quinoa
16. Citrus Paradisi Fruit Extract
17. Lauric Acid
18. Lactic Acid
19. Zinc Laurate
20. Sodium Laurate
21. Sodium Isethionate
22. Caprylyl Glycol
23. Guar Hydroxypropyltrimonium Chloride
24. Cyamopsis Tetragonoloba Gum
25. Trimethylsiloxyamodimethicone
26. PEG-120 Methyl Glucose Dioleate
27. Hydroxyethylcellulose
28. Coconut Acid
29. Ethylhexylglycerin
30. Cellulose
31. Acrylates Copolymer
32. Citric Acid
33. C11-15 Pareth-7
34. Sodium Hydroxide
35. Trideceth-12
36. C12-16 Pareth-9
37. Sorbic Acid
38. Isopropanolamine
39. Disodium EDTA
40. Sodium Acetate
41. Mica
42. Benzyl Alcohol
43. Sodium Benzoate
44. Potassium Sorbate
45. Phenoxyethanol
46. Sodium Chloride
47. Benzyl Salicylate
48. Butylphenyl Methylpropional
49. Coumarin
50. Limonene
51. Hexyl Cinnamal
52. Linalool
53. Ci 77891
54. Ci 77491

Highlights

Free of parabensFree of siliconesFree of sulfatesFree of mineral oilFree of formaldehyde releasersContains PEGContains EU-26 allergensContains fragranceContains animal-derivedContains alcoholContains essential oils

Key ingredients

溶剂

Aqua (WaterEau)

CLEANSING

Sodium Lauroyl Methyl IsethionateSodium Cocoyl IsethionateSodium Lauroyl Glycinate

DENATURANT

Glycerin

ANTISTATIC

Cocamidopropyl Betaine

SURFACTANT - CLEANSING

Sodium Methyl Cocoyl Taurate

Other ingredients

Glycol DistearateCocamide MIPAParfumSodium Methyl IsethionateKeratinTocopherolHydrolyzed QuinoaCitrus Paradisi Fruit ExtractLauric AcidLactic AcidZinc LaurateSodium LaurateSodium IsethionateCaprylyl GlycolGuar Hydroxypropyltrimonium ChlorideCyamopsis Tetragonoloba GumTrimethylsiloxyamodimethiconePEG-120 Methyl Glucose DioleateHydroxyethylcelluloseCoconut AcidEthylhexylglycerinCelluloseAcrylates CopolymerCitric AcidC11-15 Pareth-7Sodium HydroxideTrideceth-12C12-16 Pareth-9Sorbic AcidIsopropanolamineDisodium EDTASodium AcetateMicaBenzyl AlcoholSodium BenzoatePotassium SorbatePhenoxyethanolSodium ChlorideBenzyl SalicylateButylphenyl MethylpropionalCoumarinLimoneneHexyl CinnamalLinaloolCi 77891Ci 77491

Skim through

Ingredients explained

Aqua (Water

Primary solvent; requires preservatives at high concentration; adjust viscosity with thickeners

Eau)

Pure water, solvent and diluent; drinking water standard, no known allergens or irritation

Sodium Lauroyl Methyl Isethionate

Mild anionic surfactant at 0.5–10%; fine foam, lower irritation than soaps, suitable for gentle cleansing.

Glycerin

Workhorse humectant at 3–10%; tacky at high levels, pair with occlusives

Cocamidopropyl Betaine

Cocamidopropyl betaine; zwitterionic co-surfactant reducing irritation and boosting foam, common in mild cleansers.

Sodium Cocoyl Isethionate

Mild cleanser with rich lather and low irritation; hygroscopic, requires moisture-resistant packaging

Sodium Lauroyl Glycinate

Sodium lauroyl glycinate, mild amino acid surfactant with fine foam and non-stripping feel

Sodium Methyl Cocoyl Taurate

Amino acid based mild surfactant, soft lather; cleaning power increases with salt but may dry out.

Glycol Distearate

Glycol distearate for thickening and emulsification; non-ionic, improves viscosity

Cocamide MIPA

Cocamide MIPA; mild surfactant for foam boosting and viscosity; potential sensitizer at high concentrations

Parfum

Fragrance for scent; may contain allergens, caution for sensitive skin, full labeling required.

Sodium Methyl Isethionate

Not decoded yet

Keratin

Keratin for hair/skin conditioning; verify animal source and allergen status

Tocopherol

Natural antioxidant (vitamin E) at 0.1–1%; prone to oxidation, store protected from light

Hydrolyzed Quinoa

Hydrolyzed quinoa for skin conditioning and moisturization; plant-derived small molecules, generally well-tolerated.

Citrus Paradisi Fruit Extract

Grapefruit extract; antioxidant, contains furanocoumarins (photosensitizing), use low concentration, avoid sun.

Lauric Acid

Lauric acid for cleansing and emulsification; high comedogenic rating, recommend limiting to 1-2% or combining with other acids.

Lactic Acid

AHA pH adjuster at 0.5-5%; exfoliation/humectancy, mild at low conc., irritating at high, avoid conflict with alkaline preservatives.

Zinc Laurate

Zinc salt for oil control and texture; used in powders/creams to reduce shine and improve feel.

Sodium Laurate

Anionic surfactant providing mild cleansing; low foam, often blended to reduce dryness

Sodium Isethionate

Mild surfactant with low foam but good cleaning; ideal for sensitive-skin cleansers.

Caprylyl Glycol

Polyol conditioner and preservative booster at 0.5–3%; emollient feel, often paired with 1,2-hexanediol

Guar Hydroxypropyltrimonium Chloride

Cationic guar derivative for antistatic, film-forming, viscosity control; common in hair/skin conditioning

Cyamopsis Tetragonoloba Gum

Guar gum, natural thickener/stabiliser at 0.5–2%; biodegradable, dry film may feel astringent

Trimethylsiloxyamodimethicone

Not decoded yet

PEG-120 Methyl Glucose Dioleate

PEG-modified emulsifier; mild, low-foam. For O/W and anhydrous systems, check compatibility and viscosity.

Hydroxyethylcellulose

Water-soluble cellulose ether for thickening and suspension stabilization; sensitive to ions, electrolytes reduce viscosity, use at pH 7-8.

Coconut Acid

Lauric acid for cleansing and emulsifying; strong surfactant, watch for over-drying in dry skin.

Ethylhexylglycerin

Mild conditioner and preservative booster at 0.5–1%; reduces preservative load, smooth feel

Cellulose

Plant-derived thickener at 0.1–1%; requires full hydration, poor cationic compatibility

Acrylates Copolymer

Acrylate synthetic polymer for film forming and antistatic; breathable film, control dosage carefully

Citric Acid

Buffer and chelator at 0.1–2%; adjusts pH, may irritate sensitive skin at low pH

C11-15 Pareth-7

Not decoded yet

Sodium Hydroxide

Strong base neutralizer for pH adjustment; handle with extreme care

Trideceth-12

Not decoded yet

C12-16 Pareth-9

Not decoded yet

Sorbic Acid

Preservative effective at low pH, often combined with sorbate salts; check regulatory limits

Isopropanolamine

Not decoded yet

Disodium EDTA

Chelating agent at 0.05–0.5%; sequesters metal ions for stability, boosts preservative efficacy

Sodium Acetate

Sodium acetate buffer for pH adjustment; sometimes acts as mild fragrance, common in lotions and washes

Mica

Mineral colorant for pearlescence; heavy metal screening required

Benzyl Alcohol

Mild preservative/solvent at 0.5-1.0%; EU allergen (labeling required), irritation risk if concentrated, avoid in infant/highly sensitive skin.

Sodium Benzoate

Preservative booster, effective below pH 4.5; combinable with sorbates

Potassium Sorbate

Preservative effective below pH 6; combinable with sodium benzoate

Phenoxyethanol

Broad-spectrum preservative at ≤1%; may irritate sensitive eye areas, often paired with ethylhexylglycerin

Sodium Chloride

Salt for gel viscosity control; used as precipitant in soaps

Benzyl Salicylate

UV absorber/light stabilizer, restricted in EU; potential sensitizer, risk assessment needed.

Butylphenyl Methylpropional

Synthetic fragrance with floral notes; EU regulations limit usage, strict monitoring required.

Coumarin

Classic fragrance and photosensitizer, EU restriction III/77; high allergen risk, limit in facial products

Limonene

Natural fragrance solvent, EU allergen; poor photostability

Hexyl Cinnamal

Common fragrance component (jasmine/vanilla note); listed EU allergen, requires labeling at >10ppm (leave-on).

Linalool

Natural fragrance component at ≤0.05%; one of EU 26 allergens, caution for sensitive skin

Ci 77891

Titanium dioxide inorganic pigment and UV filter; assess inhalation risk for nano-forms and EU restrictions

Ci 77491

Iron oxides red; physical pigment. Coloring and photo-protective, stable and non-irritating.

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