Max Factor max factor brow revival densifying brow mascara

Ingredients overview

Label order. Colour is our internal rating: green routine, yellow restricted or worth a look, red prohibited or high-risk, grey not yet decoded.

Ingredients are listed in label order; the order reflects the label only, not exact concentrations.

1. Aqua/Water/Eau
2. Cera Alba/Beeswax/Cire D'Abeille
3. Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline
4. Trimethylsiloxysilicate
5. VP/Hexadecene Copolymer
6. Copernicia Cerifera Cera/Copernicia Cerifera Wax/Cire De Carnauba
7. Quaternium-90 Bentonite
8. Paraffin
9. Butylene Glycol
10. Polyglyceryl-3 Diisostearate
11. Phenoxyethanol
12. Propylene Carbonate
13. Nylon-6
14. Tocopheryl Acetate
15. Glyceryl Rosinate
16. Panthenol
17. Sodium Hydroxide
18. Synthetic Wax
19. Triethoxycaprylylsilane
20. Polyethylene
21. Argania Spinosa Kernel Oil
22. Arginine
23. Caffeine
24. Camellia Sinensis Seed Oil
25. Hydrolyzed Collagen
26. PPG-26-Buteth-26
27. Sclerocarya Birrea Seed Oil
28. Passiflora Edulis Seed Oil
29. PEG-40 Hydrogenated Castor Oil
30. Silica
31. Biotin
32. Hydrolyzed Keratin
33. Pantolactone
34. Glycerin
35. Sodium Sulfate
36. Apigenin
37. Oleanolic Acid
38. Biotinoyl Tripeptide-1
39. Potassium Sorbate
40. Sorbitol
41. 1,2-Hexanediol
42. Caprylyl Glycol
43. Sodium Benzoate
44. Benzoic Acid
45. Myristoyl Pentapeptide-17
46. Tocopherol
47. Iron Oxides (Ci 77491
48. Ci 77492
49. Ci 77499)
50. Titanium Dioxide
51. Ultramarines

Highlights

Free of alcoholFree of parabensFree of sulfatesFree of formaldehyde releasersContains animal-derivedContains mineral oilContains fragranceContains siliconesContains essential oilsContains PEGContains EU-26 allergens

Formulation view Aqueous system with beeswax and microcrystalline wax, plus VP/hexadecene copolymer for hold. Contains hydrolyzed collagen, biotin, and panthenol, preserved by phenoxyethanol. Ideal for eyebrow styling and nourishment, suitable for dry hair or sparse brows. Factory observation: Water-based formulas are prone to microbial growth, requiring strict preservative efficacy control; wax-to-film former ratios determine hardness and spreadability, needing rheology tests for smooth application.

Key ingredients

溶剂

Aqua/Water/Eau

乳化剂

Cera Alba/Beeswax/Cire D'Abeille

增稠剂

Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline

ANTIFOAMING

Trimethylsiloxysilicate

BINDING

VP/Hexadecene Copolymer

成膜剂

Copernicia Cerifera Cera/Copernicia Cerifera Wax/Cire De Carnauba

VISCOSITY CONTROLLING

Quaternium-90 Bentonite

SKIN CONDITIONING

Paraffin

Other ingredients

Butylene GlycolPolyglyceryl-3 DiisostearatePhenoxyethanolPropylene CarbonateNylon-6Tocopheryl AcetateGlyceryl RosinatePanthenolSodium HydroxideSynthetic WaxTriethoxycaprylylsilanePolyethyleneArgania Spinosa Kernel OilArginineCaffeineCamellia Sinensis Seed OilHydrolyzed CollagenPPG-26-Buteth-26Sclerocarya Birrea Seed OilPassiflora Edulis Seed OilPEG-40 Hydrogenated Castor OilSilicaBiotinHydrolyzed KeratinPantolactoneGlycerinSodium SulfateApigeninOleanolic AcidBiotinoyl Tripeptide-1Potassium SorbateSorbitol1,2-HexanediolCaprylyl GlycolSodium BenzoateBenzoic AcidMyristoyl Pentapeptide-17TocopherolIron Oxides (Ci 77491Ci 77492Ci 77499)Titanium DioxideUltramarines

Skim through

Ingredients explained

Aqua/Water/Eau

Water as solvent/base; main ingredient, microbial control needed, paired with preservatives.

Cera Alba/Beeswax/Cire D'Abeille

Beeswax emulsifier and thickener; animal-derived, low allergenicity but high concentrations may clog pores, requires compatibility testing.

Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline

Microcrystalline wax, mineral derived, occlusive, non-comedogenic.

Trimethylsiloxysilicate

Silicate powder, oil-absorbing emollient; insoluble, high levels feel powdery.

VP/Hexadecene Copolymer

Film-former for hair fixation; often needs co-solvents or cationic system.

Copernicia Cerifera Cera/Copernicia Cerifera Wax/Cire De Carnauba

Botanical wax used for hardness and gloss

Quaternium-90 Bentonite

Modified clay for high-viscosity gels and powder suspensions; excessive use causes heavy texture

Paraffin

Paraffin wax for occlusion/viscosity control; inert/safe, may affect breathability

Butylene Glycol

Polyol humectant and solvent at 1–5%; aids solubilization, light feel

Polyglyceryl-3 Diisostearate

Mild emulsifier for low-foam systems; suitable for sensitive skin.

Phenoxyethanol

Broad-spectrum preservative at ≤1%; may irritate sensitive eye areas, often paired with ethylhexylglycerin

Propylene Carbonate

Inert solvent and viscosity modifier; often used as penetration enhancer, mild at low levels

Nylon-6

Not decoded yet

Tocopheryl Acetate

Vitamin E derivative antioxidant at 0.1–1%; more stable than tocopherol, store protected from light

Glyceryl Rosinate

Film former and fixative, 0.1–0.5%; prone to oxidation and yellowing, add antioxidants

Panthenol

Panthenol (vitamin B5) at 1–5%; moisturizing and reparative, supports barrier recovery

Sodium Hydroxide

Strong base neutralizer for pH adjustment; handle with extreme care

Synthetic Wax

Waxy solidifier for hardness and gloss; complex mixture, not a single molecule.

Triethoxycaprylylsilane

Silane coupling agent at 0.1-0.5%; enhances inorganic filler adhesion, trace use, low toxicity, avoid direct contact with aqueous systems.

Polyethylene

Plastic polymer particles for abrasion or film; check EU ban on microplastics in rinse-off products, flush-off only

Argania Spinosa Kernel Oil

Jojoba oil rich in unsaturated fats; good penetration, non-comedogenic, prone to oxidation requiring antioxidants

Arginine

Arginine for moisturizing/conditioning; amino acid, high biocompatibility, often used in blends.

Caffeine

Active ingredient, 0.1–2%; promotes circulation, irritation risk at high concentration.

Camellia Sinensis Seed Oil

Camellia seed oil; rich in vitamin E/oleic acid, emollient/antioxidant, light texture.

Hydrolyzed Collagen

Hydrolyzed protein for film-forming and moisture; molecular weight limits penetration, check source for shellfish allergies

PPG-26-Buteth-26

Not decoded yet

Sclerocarya Birrea Seed Oil

Sclerocarya birrea seed oil; fatty acid-rich for hair and skin conditioning; requires antioxidants due to unsaturation.

Passiflora Edulis Seed Oil

Passionflower seed oil; emollient; prone to oxidation, needs protection.

PEG-40 Hydrogenated Castor Oil

Solubilizer and emulsifier for oil-soluble ingredients; high concentrations may cause contact dermatitis in sensitive skin.

Silica

Silica powder at 1–10%; absorbs oil, thickens, provides matte finish, for oil-control products

Biotin

Vitamin B7 nutrient claimant; topical effect limited, use at 1-20 ppm.

Hydrolyzed Keratin

Hydrolyzed keratin; small peptides; barrier repair, humectant, no pub comed data

Pantolactone

Pantolactone, humectant; hydrolyzes to release panthenol, improves skin hydration, low level use, high safety

Glycerin

Workhorse humectant at 3–10%; tacky at high levels, pair with occlusives

Sodium Sulfate

Inorganic salt for viscosity; high concentrations cause osmotic dehydration.

Apigenin

Flavonoid with strong antioxidant and anti-inflammatory properties; unstable, protect from light.

Oleanolic Acid

Oleanolic acid derived from rose petals; terpene compound with floral scent used as a skin conditioning agent.

Biotinoyl Tripeptide-1

Not decoded yet

Potassium Sorbate

Preservative effective below pH 6; combinable with sodium benzoate

Sorbitol

Polyol humectant with strong hygroscopy; tacky at high levels, pair with occlusives; also a solvent or adjuster.

1,2-Hexanediol

Polyol solvent and preservative booster at 1–5%; light feel, can replace some traditional preservatives

Caprylyl Glycol

Polyol conditioner and preservative booster at 0.5–3%; emollient feel, often paired with 1,2-hexanediol

Sodium Benzoate

Preservative booster, effective below pH 4.5; combinable with sorbates

Benzoic Acid

Preservative and pH adjuster at 0.1–0.5%; low water solubility, best in acidic media, irritant at high levels.

Myristoyl Pentapeptide-17

Not decoded yet

Tocopherol

Natural antioxidant (vitamin E) at 0.1–1%; prone to oxidation, store protected from light

Iron Oxides (Ci 77491

Not decoded yet

Ci 77492

Iron oxide red; stable inorganic pigment, non-toxic; ensure dispersion to prevent sedimentation.

Ci 77499)

Not decoded yet

Titanium Dioxide

Physical UV filter and colorant up to 25%; nano form requires attention

Ultramarines

Inorganic colorant for blue/purple shades; contains trace selenates, requires compliance with heavy metal limits.

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