Market · buyers
Global cosmetic brand target list · 735
Third-party view of each brand: monthly site visits and ranks, parent and listing, public revenue and funding, channels and price tier, in-house vs contract manufacturing (with evidence), public corporate contacts and leaders, analyst-style read and partnership angles.
Public facts only: revenue with year and source, never estimated; traffic from Similarweb public pages (month shown); manufacturing model backed by official or press wording. Enrichment done for 735 brands, 465 with Similarweb monthly visits; the rest are small sites whose figure Similarweb does not show, never estimated. Manufacturing model only from official sites, Wikipedia or legally required manufacturer disclosures; otherwise marked not disclosed.
Indonesia · Yogyakarta · Skincare (cleansers, toners, serums, sunscreen)
Avoskin Site ↗
- 63.2KMonthly visits · 2026-08
- #499,886Global rank
- #57 (Beauty and Cosmetics, Indonesia)Category rank
- 37.63%Bounce
- 2.59Pages/visit
- 00:01:47Duration
Top regions:Indonesia 74.93% · United States 16.28% · Cambodia 8.79% · Top source:Organic Search 54.36%
"Green and clean beauty" Indonesian skincare brand blending natural ingredients (avocado, Bali/Java-sourced botanicals) with dermatologist-tested, cruelty-free formulations, sold via Shopee, Tokopedia and its own site.
- Parent
- PT AVO Innovation Technology · Founded 2014 (Anugrah Pakerti)
- Revenue
- not disclosed
- Channels
- DTC site · AVO Store franchise network · business-opportunity partner program
- Manufacturing
- Not disclosed — About page states a 'People, Planet, and Profit' fair-trade philosophy toward upstream/downstream partners but does not disclose manufacturing location or in-house-vs-contract status (brand About Us page).
- Contact
- https://www.avoskinbeauty.com/avo-store-landing-page
- Leaders
- Anugrah Pakerti, Founder
- Analyst view
- Avoskin is an Indonesian skincare brand run by PT AVO Innovation Technology, selling serums DTC alongside an 'AVO Store' franchise-style network and a partner business-opportunity program. Hero prices (IDR 190,000-300,000) sit in a masstige tier locally. The brand states a 'people, planet, profit' fair-trade philosophy toward its partners but does not disclose manufacturing location or model. Traffic is majority Indonesian with a notable US secondary market.
- Partnership angles
- Runs an 'AVO Store' franchise and business-opportunity program, indicating an active push to expand physical retail partners · States a fair-trade commitment to upstream and downstream partners, favoring documented, ethically-sourced supply relationships · Notable US traffic alongside its Indonesian base suggests early interest in cross-border market or regulatory support.
Indonesia · Sidoarjo, East Java, Indonesia · Skincare — sun care (SPF), facial care, acne/sensitive-skin lines
Azarine Cosmetic Site ↗
- 9.2KMonthly visits · 2026-08
- #2,459,547Global rank
- #249 (Beauty and Cosmetics, Indonesia)Category rank
- 55.98%Bounce
- 1.54Pages/visit
- 00:00:17Duration
Top regions:Indonesia 80.48% · Malaysia 19.52% · Top source:Organic Search 41.11%
Affordable, BPOM- and Halal MUI-certified skincare brand best known for sunscreens, sold via Shopee/Lazada/TikTok Shop and offline drugstores across Indonesia with early exports to Malaysia.
- Parent
- PT Wahana Kosmetika Indonesia · Founded 2002
- Revenue
- not disclosed (third-party data-broker estimates exist but are not company-reported figures)
- Channels
- DTC site · reseller program ('Be Our Reseller') · 'Where to Buy' retail network referenced (specific retail partners not listed on pages reviewed).
- Manufacturing
- In-house · Made in Indonesia — Homepage footer credits 'PT WKI' and the site references 'WKI LAB' as the brand's own cosmetics-innovation laboratory, indicating in-house R&D/production (brand homepage).
- Contact
- Customer service via azarinecosmetic.com; corporate/export inquiries via PT Wahana Kosmetika Indonesia, Sidoarjo, East Java
- Leaders
- Brian Lazuardi Tjahyanto, CEO (second-generation leadership since 2015; named 'Man of the Year 2023' by GATRA Media Group); Yuniati Sastera Kusuma, Founder (2002) — source: inilah.com, gayatrend.com
- Analyst view
- Azarine Cosmetic is an Indonesian sun-care-led beauty brand operated by PT WKI, whose own site references an in-house 'WKI Lab' cosmetics-innovation function, pointing to in-house formulation capability. Traffic is small but concentrated in Indonesia and Malaysia, with organic search as the leading channel, indicating an emerging digital footprint. The brand centers on everyday sun-care and skin routines rather than color cosmetics. No public funding or acquisition history was identified.
- Partnership angles
- An in-house lab focus on sun care suggests openness to active-ingredient and SPF-system innovation partners rather than only finished-product sourcing · Currently concentrated in Indonesia and Malaysia, so regional growth would likely need registration and formulation support for new Southeast Asian markets · A reseller-driven model implies interest in consistent supply at reseller-friendly volumes.
Indonesia · South Jakarta, Indonesia · Makeup (face base, powder) plus BLP Skin skincare line
BLP Beauty Site ↗
- 21.4KMonthly visits · 2026-08
- #922,741Global rank
- #127 (Beauty and Cosmetics, Indonesia)Category rank
- 40.73%Bounce
- 4.66Pages/visit
- 00:01:31Duration
Top regions:Indonesia 88.44% · India 8.15% · United States 3.42% · Top source:Organic Search 66.52%
Founder-led (Lizzie Parra), vegan and cruelty-free Indonesian makeup and skincare brand sold online via blpbeauty.com, Shopee and Lazada, plus offline retail.
- Parent
- PT Lizzie Parra Kreasi · Founded 2016 (May 2016)
- Revenue
- not disclosed
- Channels
- DTC site (Shopify) · formal reseller program ('BLPpreneur') · physical stores referenced · active social commerce (Instagram, TikTok, YouTube, Facebook).
- Manufacturing
- Not disclosed · Made in Indonesia — About page identifies the operating entity as PT Lizzie Parra Kreasi but does not state whether manufacturing is in-house or contracted (brand About page).
- Contact
- Via blpbeauty.com; HQ Jl. Limau II No.3, South Jakarta
- Leaders
- Elizabeth Christina Prameswari ('Lizzie Parra'), Founder — source: LinkedIn/company profile
- Analyst view
- BLP Beauty is an Indonesian color-cosmetics brand operated by PT Lizzie Parra Kreasi, selling direct via its own storefront alongside a formal reseller ('BLPpreneur') network and active social-commerce presence. Traffic is modest but well-engaged (nearly five pages per visit) with organic search dominant and India and the US as secondary audiences. Pricing sits in an accessible mid-range band typical of Indonesian mass-market makeup. No public funding or acquisition activity was identified.
- Partnership angles
- A reseller-driven growth model implies a need for consistent, scalable supply to support a distributed sales network · Accessible mid-range pricing suggests ongoing cost discipline in formulation and packaging choices · Active social-commerce presence points to demand for frequent new-SKU launches to keep content fresh.
Indonesia · Jatinegara/Cipinang, Jakarta, Indonesia · Natural skincare
Bhumi Site ↗
- 43.1KMonthly visits · 2026-08
- #813,285Global rank
- 45.94%Bounce
- 2.55Pages/visit
- 00:04:43Duration
Top regions:Indonesia 100% · Top source:Direct 72.97%
Jakarta-based natural, essential-oil skincare brand founded by sibling entrepreneurs, sold via its own site, e-commerce marketplaces and social commerce across Indonesia.
- Parent
- PT Riza Kreasi Naturalindo · Founded 2016 (company); brand launched 2017
- Revenue
- Not disclosed
- Channels
- DTC site; broader retail footprint could not be verified this session since About/FAQ pages were blocked to automated fetch.
- Manufacturing
- Not disclosed — Similarweb's site description names the operator as PT Riza Kreasi Naturalindo (brand established 2017); the official About/FAQ pages returned HTTP 403 to automated fetch, so manufacturing location/model is not independently confirmed.
- Contact
- hello@bhumi.co.id; bhumi.co.id/en/information/about_us
- Leaders
- Rizkia Rashed and Ahmad Rashed, sibling Co-Founders (Ahmad Rashed: Co-Founder & Chief Operational Officer) — brandoke.com, linkedin.com/in/ahmad-rashed-828a7aa0
- Analyst view
- Bhumi is an Indonesian natural-skincare brand founded in 2017 and operated by PT Riza Kreasi Naturalindo, positioned around nature-derived ingredients. Traffic is entirely domestic with direct navigation as the leading channel and an unusually long average visit duration, suggesting a loyal returning-customer base rather than broad new-visitor acquisition. The brand's own About/FAQ pages were inaccessible to automated review this cycle. No public funding or acquisition activity was identified.
- Partnership angles
- A natural-ingredients positioning suggests any new actives would need clear sourcing/traceability documentation to support brand claims · High apparent customer loyalty (long visit durations, direct-traffic dominance) suggests room to expand the line for repeat buyers rather than needing broad acquisition support · As a smaller independent brand it likely values flexible minimum-order quantities.
Indonesia · Jakarta · Color cosmetics, skincare, fragrance & body
Buttonscarves Beauty Site ↗
Beauty line of Indonesian modest-fashion group Modinity, extending founder Linda Anggrea's Buttonscarves brand from headscarves into makeup, skincare and fragrance.
- Parent
- Modinity Group · Founded 2016 (Buttonscarves parent brand, Linda Anggrea); beauty line launched later, exact year not publicly disclosed
- Revenue
- not disclosed
- Channels
- DTC site · store locator listing physical retail across Southeast Asia · Instagram/TikTok/YouTube
- Manufacturing
- Not disclosed — About Us page emphasizes craftsmanship and a decade of growth as a Southeast Asian fashion house but does not state whether the newer beauty/fragrance line is made in-house or by a contract manufacturer, nor name a production country (brand About page).
- Contact
- https://buttonscarves.com
- Leaders
- Linda Anggrea, Founder & CEO, Modinity Group/Buttonscarves
- Analyst view
- Buttonscarves is a Southeast Asia-born modest-fashion house built over roughly a decade around scarves and accessories, now extended into beauty and fragrance under 'Buttonscarves Beauty'. It sells via its own site and a growing regional retail footprint, backed by Instagram/TikTok marketing. Traffic is Indonesia-first (69%). Public sources do not disclose whether beauty products are made in-house or by outside manufacturers, or where.
- Partnership angles
- Recently extended from scarves/apparel into a dedicated beauty and fragrance line, so it likely still needs formulation and production partners with cosmetics-specific expertise · Southeast-Asia-first distribution with a growing regional retail footprint suggests appetite for partners who can support multi-market registration · No public manufacturing disclosure suggests an early-stage beauty operation still assembling its supply chain.
Indonesia · South Jakarta, Indonesia · Makeup and skincare (base, brows, lips, cleansers, serums, sunscreen)
Dear Me Beauty Site ↗
'People-powered' halal, cruelty-free, BPOM-certified local beauty brand for everyday Indonesian women, sold via Shopee/Lazada/TikTok Shop and frequent cross-brand collaborations.
- Parent
- PT Garland Cantik Indonesia · Founded 2017
- Revenue
- not disclosed
- Channels
- DTC site · physical stores referenced · cross-brand collaborations (KFC, SASA, Yupi, Nissin) · social/WhatsApp/Line ordering.
- Manufacturing
- Not disclosed · Made in Indonesia — Homepage identifies the operating entity as PT Garland Cantik Indonesia but does not disclose factory ownership or manufacturing location (brand homepage).
- Contact
- Via dearmebeauty.com customer service; HQ South Jakarta
- Leaders
- Nikita Wiradiputri, CEO & Co-Founder — source: cantika.com (Dec 2024 interview)
- Analyst view
- Dear Me Beauty is an Indonesian color-cosmetics brand operated by PT Garland Cantik Indonesia, offering an accessible price ladder from roughly Rp49,000 lip products to under Rp180,000 complexion items. It runs co-branded promotions with mainstream consumer names (KFC, SASA, Yupi, Nissin), pointing to a cross-brand collaboration strategy. Traffic skews heavily Indonesian with a notable US segment. No public funding or acquisition activity was identified.
- Partnership angles
- Frequent cross-brand collaborations suggest interest in fast-turnaround, limited-edition formulation and packaging runs · Accessible pricing across a broad color-cosmetics range implies ongoing cost pressure on formulation and packaging suppliers · A social/messaging-app-led sales model suggests demand for frequent new-SKU drops to sustain engagement.
Indonesia · Jakarta · Color cosmetics and skincare for teens/beauty beginners
Emina Site ↗
- 85KMonthly visits · 2026-08
- #512,235Global rank
- #120 (Ecommerce and Shopping - Other, Indonesia)Category rank
- 73.05%Bounce
- 1.34Pages/visit
- 00:00:37Duration
Top regions:Indonesia 77% · United States 20.75% · India 2.25% · Top source:Organic Search 44.22%
Paragon's teen-focused brand and Indonesia's leading youth cosmetics line, sold through retail (Guardian, Watsons) and Shopee/Lazada/TikTok Shop.
- Parent
- PT Paragon Technology and Innovation (ParagonCorp) · Founded 2015
- Revenue
- not disclosed
- Funding
- No public funding rounds; wholly owned by privately-held PT Paragon Technology and Innovation.
- Channels
- DTC site · Shopee · physical retail (store locator on brand site).
- Manufacturing
- In-house · Made in Indonesia — Brand operates under ParagonCorp (PT Paragon Technology and Innovation), confirmed via footer references to Paragon's terms/privacy policy and a paracorpgroup.com contact email; Paragon is Indonesia's largest cosmetics manufacturer and produces its own brand portfolio including Wardah, Emina, Make Over and Kahf (brand homepage; Wikipedia).
- Contact
- hello@eminacosmetics.com; customercare@paracorpgroup.com; WhatsApp +62 877-0112-3000
- Leaders
- Nurhayati Subakat, Founder and Chairwoman of parent Paragon Technology and Innovation — The CEO Magazine
- Analyst view
- Emina is a youth-oriented color-cosmetics and skincare brand owned by PT Paragon Technology and Innovation, Indonesia's largest cosmetics manufacturer, which also owns Wardah, Make Over and Kahf. It targets teens and young adults with an accessible price ladder, in-house production scale, and educational content. Distribution runs through its own site, Shopee and physical retail. Traffic includes a notably large US share alongside its Indonesian base.
- Partnership angles
- As part of a large vertically integrated manufacturer, new-category decisions likely run through the parent group's own R&D and sourcing rather than independent outsourcing · A teen/young-adult audience suggests interest in trend-responsive, fast-cycle color cosmetics and beginner skincare · Notable international traffic hints at latent interest in export-ready formulation if cross-border retail is pursued.
Indonesia · Jakarta, Indonesia · Clinical/dermatology-based skincare (clinic services plus Erha Ultimate/Erha21 retail lines)
Erha Site ↗
- 32.6KMonthly visits · 2026-08
- 83.87%Bounce
- 1.37Pages/visit
- 00:00:13Duration
Top regions:Indonesia 100% · Top source:Organic Search 49.76%
Indonesia's first dermatologist-founded 'Intelligent DermaBeauty' ecosystem, combining skin/hair clinics with retail skincare sold through its clinics, modern trade and e-commerce.
- Parent
- Erha Clinical Group · Founded 1999 (established 28 September 1999; founder's private dermatology practice began 1998)
- Revenue
- not disclosed
- Channels
- E-commerce/DTC (Similarweb category: Ecommerce and Shopping); brand is understood to have dermatology-clinic heritage, but a full channel list could not be verified this session since the official site was unreachable.
- Manufacturing
- Not disclosed — Official site (erha.co.id) returned an invalid-SSL-certificate error on repeated automated fetch attempts (both https and http) and has no Wikipedia article; manufacturing details are not independently verifiable within budget.
- Contact
- dear@erha.co.id, cs@erhastore.co.id; +62-21-50922121; HQ Treasury Tower, SCBD, Jakarta
- Leaders
- dr. Ronny Pramoedya Handoko, Sp.DVE, Founder — source: erhaultimate.co.id, erha.co.id
- Analyst view
- Erha is an Indonesia-founded dermatology-heritage skincare brand with an entirely domestic traffic base and organic search as its leading channel. The brand's own site could not be reached for automated review this cycle (a certificate error blocked the connection), and no Wikipedia entry was found, limiting verifiable detail on ownership, manufacturing and funding. A high bounce rate and short visit duration relative to peers may reflect single-SKU, transactional visits.
- Partnership angles
- A dermatology heritage suggests interest in clinically-substantiated actives and documentation supporting efficacy claims · Limited visible digital-channel diversity suggests reliance on clinic/practitioner relationships alongside e-commerce, implying steadier supply-cadence needs than a pure DTC brand · An established domestic brand likely prioritizes formulation consistency over rapid new-SKU turnover.
Indonesia · Vegan color cosmetics and skincare
Esqa Cosmetics Site ↗
Indonesia's first vegan, halal-certified makeup brand with roughly 120 SKUs, sold across Sociolla, Sephora and Watsons in Southeast Asia; raised a $6M Series A led by Unilever Ventures.
- Parent
- Independent (Unilever Ventures - minority investor) · Founded 2016 (Cindy Angelina & Kezia Trihatmanto)
- Revenue
- not disclosed
- Channels
- DTC site · official reseller network (per /pages/official-resellers)
- Manufacturing
- Not disclosed — About-us page covers the founders' story and 2016 launch as a vegan, Halal-certified cosmetics brand but does not state whether products are made in-house or by a contract manufacturer, or name a production country (brand About page).
- Contact
- contact.retail@esqacosmetics.com
- Leaders
- Cindy Angelina, Co-founder; Kezia Trihatmanto, Co-founder
- Analyst view
- ESQA Cosmetics is a Jakarta color-cosmetics brand launched June 2016 by two LA-educated friends, positioned as Indonesia's first vegan, Halal-certified makeup line with fashion-forward packaging. It sells via its own DTC site and an official-reseller network; traffic is overwhelmingly domestic (98%+) with low pages-per-visit. Public sources disclose no manufacturing arrangement, funding, or ownership.
- Partnership angles
- Vegan and Halal-certified positioning means any new formulation or ingredient must come with matching certification and documentation · Near-total reliance on the domestic Indonesian market suggests room for a partner who can support export-market formulation adjustments · Fashion-forward, trend-driven packaging suggests a preference for manufacturing partners comfortable with frequent SKU refreshes.
Indonesia · West Jakarta, Indonesia (Kalideres) · Affordable mass skincare (cleansers, masks, serums, eye cream)
Glad2Glow Site ↗
Fast-growing, China-trend-inspired affordable skincare brand sold mainly through Shopee and TikTok Shop, riding Indonesia's wave of Chinese-manufactured 'dupe' skincare alongside peers like Skintific.
- Parent
- PT Suntone Wisdom Indonesia · Founded 2022
- Revenue
- not disclosed
- Manufacturing
- Not disclosed — Official site (glad2glow.co) was unreachable (connection errors) on repeated attempts, Similarweb has no listing for the domain ('no Similarweb data'), and a Brave search returned HTTP 429 (not retried per rate-limit rule); no information could be gathered beyond the brand name, website and country supplied.
- Contact
- Via glad2glow.co website and marketplace stores; registrant PT Suntone Wisdom Indonesia, Kalideres, West Jakarta
- Leaders
- Ownership publicly disputed/unconfirmed — Indonesian media (IDN Times) reports claims naming individuals (e.g. Fitri Utami, Aliyyah Kohl) without supporting evidence
- Analyst view
- Glad2Glow could not be meaningfully profiled this cycle: its website was unreachable across repeated automated attempts, it has no listing in the traffic-analytics source used, and a third-party search query hit a rate limit before results could be reviewed. Based on the brand name and country context it is presumed to be a small Indonesian beauty label, but ownership, manufacturing, pricing, channels and funding are all unconfirmed. This profile should be revisited once the site is reachable.
- Partnership angles
- Insufficient verified information to characterize specific partnership needs this cycle · If active, a small/early-stage Indonesian beauty brand of this type would typically need flexible minimum-order-quantity production and basic formulation support to launch or sustain a catalog.
Indonesia · Cikupa, Tangerang, Banten, Indonesia (production HQ) · Skincare, makeup, hair & body care
Hanasui Site ↗
- 15.3KMonthly visits · 2026-08
- #1,181,241Global rank
- 19.28%Bounce
- 8.34Pages/visit
- 00:20:12Duration
Top regions:Indonesia 96.69% · United States 1.88% · Malaysia 1.43% · Top source:Direct 81.99%
Affordable mass-market Indonesian beauty brand (skincare, makeup, hair and body care) manufactured in-house by PT Eka Jaya Internasional, distributed via e-commerce and retail channels nationwide.
- Parent
- PT Eka Jaya Internasional (EJI) · Founded 2016
- Revenue
- Not disclosed
- Channels
- Sold via manufacturer/distributor site eji.co.id; broader external retail footprint was not verified this session.
- Manufacturing
- In-house · Made in Indonesia — Manufacturer/distributor page (eji.co.id) states Hanasui is produced by PT Eka Jaya Internasional at its own Tangerang, Banten factory, which also offers third-party contract manufacturing ('jasa maklon') alongside its own brands.
- Contact
- Via eji.co.id (parent PT Eka Jaya Internasional) corporate and contract-manufacturing (maklon) inquiry channels
- Leaders
- Ferry Firmanto, Founder/Owner, PT Eka Jaya Internasional — fortuneidn.com, idxchannel.com
- Analyst view
- Hanasui is an Indonesian personal-care brand (face, body and hair care) produced by PT Eka Jaya Internasional, a Tangerang-based manufacturer that runs its own branded lines and also offers third-party contract manufacturing. Traffic is dominated by direct navigation, suggesting a base of returning customers rather than open-web discovery. The brand positions itself around affordable, everyday skin-health maintenance. No public funding activity was identified.
- Partnership angles
- Its manufacturer already offers third-party contract-manufacturing services, so the brand itself may lean more on marketing/distribution partnerships than on sourcing production · Affordable, everyday positioning implies ongoing cost discipline in formulation · A direct-traffic-heavy audience suggests an established repeat-customer base that could support steady, predictable order volumes.
Indonesia · Jakarta, Indonesia (ParagonCorp HQ) · Men's halal grooming and self-care (face wash, moisturizer, sunscreen, hair/body care)
Kahf Site ↗
- 127.4KMonthly visits · 2026-08
- #340,186Global rank
- #32 (Beauty and Cosmetics, Indonesia)Category rank
- 46.17%Bounce
- 2.03Pages/visit
- 00:00:14Duration
Top regions:Indonesia 61.02% · Malaysia 18% · United States 6.75% · Top source:Organic Search 66.27%
ParagonCorp's halal, nature-rooted men's self-care brand and a top-gaining personal-care line, sold via modern trade and Shopee/Lazada/TikTok Shop.
- Parent
- PT Paragon Technology and Innovation (ParagonCorp) · Founded 2020 (launched October 2020) — source: infobrand.id
- Revenue
- not disclosed
- Funding
- No public funding rounds; wholly owned by privately-held PT Paragon Technology and Innovation.
- Channels
- DTC site (kahfeveryday.com/shop); part of Paragon's multi-brand retail network.
- Manufacturing
- In-house · Made in Indonesia — Brand homepage states directly: 'Kahf adalah bagian dari Paragon Technology and Innovation' (Kahf is part of Paragon Technology and Innovation), Indonesia's largest cosmetics manufacturer (brand homepage).
- Contact
- info@kahfeveryday.com; +62 804 140 1123
- Leaders
- Billy Dharmawan Goputra, Head of Brand Building, Kahf (with the brand team since its 2020 launch); Nurhayati Subakat, Founder of parent ParagonCorp — source: infobrand.id, LinkedIn
- Analyst view
- Kahf is a halal-positioned men's grooming brand explicitly described on its own site as part of PT Paragon Technology and Innovation, Indonesia's largest cosmetics manufacturer and owner of Wardah, Emina and Make Over, giving it in-house production scale from launch. Its traffic mix is more internationally diverse than sister brands, with shares from Malaysia, the US, the UK and Cambodia, reflecting halal-grooming demand beyond Indonesia.
- Partnership angles
- Halal-adjacent positioning across multiple countries suggests a need for formulation and certification support that travels across different halal-standard regimes · As part of a large manufacturer, new-category R&D likely runs through the parent's own capabilities rather than independent sourcing · International traffic beyond Indonesia hints at appetite for export-ready registration support in Muslim-majority and diaspora markets.
Indonesia · Sleman, Yogyakarta, Indonesia · Skincare
Lacoco Site ↗
Yogyakarta-based natural/clean skincare brand under AVO Innovation Technology's multi-brand portfolio, sold via its own site, thousands of reseller distributors and marketplaces (Shopee, Tokopedia) across Indonesia.
- Parent
- PT AVO Innovation Technology (also owns Avoskin, Looke Cosmetics, Oasea, Glow Better) · Founded 2017 (Yogyakarta); first product (Watermelon Glow Mask) launched April 2018
- Revenue
- Not disclosed
- Channels
- Shopee · Lazada · Tokopedia · DTC site.
- Manufacturing
- Not disclosed — Homepage markets 'Engineered Natural Skincare' but does not name a manufacturer or factory; a dedicated About Us page exists but was not reachable within budget.
- Contact
- Via lacoco.co.id (official resellers on Shopee/Tokopedia/Instagram); parent AVO Innovation Technology corporate contact for brand partnerships
- Leaders
- Anugrah Pakerti, Founder & CEO of PT AVO Innovation Technology (Forbes 30 Under 30 Asia 2020; Prestige Indonesia 40 Under 40 2022) — instagram.com/p/Cj4YPVoBOkp
- Analyst view
- Lacoco markets itself as 'Engineered Natural Skincare' at a mid-range Indonesian price point (roughly Rp200,000-280,000, notably higher than many domestic peers) and distributes primarily through Shopee, Lazada and Tokopedia. A product-authentication link on its site points to anti-counterfeiting concerns common in the Indonesian beauty market. Traffic shows a high bounce rate and very short visit duration, suggesting mostly single-product lookups.
- Partnership angles
- Above-average local pricing suggests room for ingredient or formulation stories that justify a premium versus mass Indonesian peers · Marketplace-first distribution rather than owned retail suggests a need for supply that matches promotional/flash-sale demand spikes on those platforms · Visible anti-counterfeiting measures suggest sensitivity to packaging/product security features.
Indonesia · South Jakarta, Indonesia · Makeup — face base, powder, foundation, cushion
Luxcrime Site ↗
- 28.3KMonthly visits · 2026-08
- 87.64%Bounce
- 1.46Pages/visit
- 00:00:23Duration
Top regions:Indonesia 100% · Top source:Organic Search 41.24%
Indonesian local powder-and-foundation specialist with both online (luxcrime.com, Shopee, Lazada) and offline retail operations following fast beauty-trend cycles.
- Parent
- PT Luxury Cantika Indonesia (also referenced as PT Hypesfast Karya Nusantara on the official site) · Founded 2015
- Revenue
- not disclosed
- Channels
- DTC site (Shopify) · active Instagram/TikTok social commerce.
- Manufacturing
- Not disclosed · Made in Indonesia — Homepage identifies the operating entity as PT Hypesfast Karya Nusantara (Jakarta Selatan) but does not state whether production is in-house or contracted (brand homepage).
- Contact
- info@luxcrime.com; WhatsApp +62 853-4519-3779 / +62 853-1111-1010; HQ Graha Binakarsa Building, Jl. HR Rasuna Said, South Jakarta
- Leaders
- Ahmad Nurul Fajri, Founder & Director — source: LinkedIn
- Analyst view
- Luxcrime is a self-described 'favorite local' Indonesian complexion-makeup brand (powders, foundations, cushions) operated by PT Hypesfast Karya Nusantara, sold direct via a Shopify storefront with active social-commerce presence. Pricing runs from budget lip and blush items to a mid-range foundation/concealer tier, positioning it as an affordable local alternative to international complexion brands. No public funding was identified.
- Partnership angles
- Positioning as an affordable 'local' alternative to international complexion brands suggests ongoing cost pressure on foundation/cushion formulation and packaging · Promotion-heavy, social-commerce-driven sales suggest demand for frequent limited-edition shades or finishes · As a single-brand operator it likely values simple, fast-turnaround production relationships.
Indonesia · Malang · Skincare, body care, personal care
MS Glow Site ↗
- 37.5KMonthly visits · 2026-08
- #991,118Global rank
- #129 (Beauty and Cosmetics, Indonesia)Category rank
- 81.59%Bounce
- 1.17Pages/visit
- 00:00:22Duration
Top regions:Indonesia 100% · Top source:Organic search 41.19%
One of Indonesia's largest mass-market halal/BPOM-certified skincare brands, sold through a nationwide reseller/agent network and marketplaces, with distribution reaching Malaysia, Singapore, Japan and the Middle East.
- Parent
- PT Kosmetika Cantik Indonesia · Founded 2013 (Shandy Purnamasari & Kadek Maharani Kemala Dewi)
- Revenue
- not disclosed
- Channels
- DTC site (msglowid.com) · MS Glow Aesthetic Clinic network; no marketplace or third-party retail partners confirmed on-site this session
- Manufacturing
- Not disclosed · Made in Indonesia — Site states MS Glow is a brand line under 'PT. Kosmetika Cantik Indonesia', established 2013; Indonesian Wikipedia search results describe it as run by Gilang Widya Pramana's wife Shandy Purnamasari. Neither source states own-factory versus contract/maklon manufacturing, and product listing pages (Shop/Products) returned 404 this session so hero pricing was not independently confirmed (brand site; id.wikipedia.org search).
- Contact
- https://msglowid.com/Contact
- Leaders
- Shandy Purnamasari, CEO/Co-founder; Kadek Maharani Kemala Dewi, Co-founder
- Analyst view
- MS Glow is a large Indonesian beauty brand established 2013 under PT Kosmetika Cantik Indonesia, built around a 'Magic For Skin' concept with an affiliated aesthetic-clinic network. Indonesian Wikipedia ties its operation to entrepreneur Gilang Widya Pramana's wife, Shandy Purnamasari. Its e-commerce pages could not be rendered this session, so hero pricing and its manufacturing model remain unconfirmed.
- Partnership angles
- Scale and mass-market reach (large owner group, clinic network, celebrity endorsements) suggest an operation likely already running high-volume production, so any new partner would need to match that scale · Public manufacturing disclosure is limited, so confirming current in-house-versus-contract status would be a necessary first step · Affiliated aesthetic-clinic business suggests possible interest in clinically-oriented or dermo-cosmetic formulations alongside its mass skincare line.
Indonesia · Jakarta, Indonesia (ParagonCorp HQ) · Professional makeup (foundation, cushion, lip, eye)
Make Over Site ↗
- 37.7KMonthly visits · 2026-08
- #808,909Global rank
- #178 (Beauty and Cosmetics, Indonesia)Category rank
- 47.22%Bounce
- 2.08Pages/visit
- 00:00:28Duration
Top regions:Indonesia 61.45% · India 13.65% · United States 10.59% · Top source:Organic Search 58.08%
ParagonCorp's professional-grade halal makeup brand, GMP- and Halal Assurance System-certified, sold in Indonesian modern retail plus Shopee/Lazada/TikTok Shop.
- Parent
- PT Paragon Technology and Innovation (ParagonCorp) · Founded 1985 (ParagonCorp founded); Make Over is one of Paragon's professional makeup brands
- Revenue
- not disclosed at brand level; parent ParagonCorp is privately held and does not publish consolidated revenue — corporate profile cites ~95 million pieces annual production across 7,500+ employees (source: webpackaging.com, paragon-innovation.com)
- Funding
- No public funding rounds; wholly owned by privately-held PT Paragon Technology and Innovation.
- Channels
- DTC e-commerce; broader offline retail network (Paragon brands are widely distributed via Indonesian beauty retailers) not directly confirmed this session.
- Manufacturing
- In-house · Made in Indonesia — Sister brand of Wardah/Emina/Kahf under PT Paragon Technology and Innovation, Indonesia's largest cosmetics manufacturer, which produces its own brand portfolio (Wikipedia search result grouping Wardah, Make Over and Kahf under ParagonCorp).
- Contact
- Via makeoverforall.com; Paragon corporate/supplier contact via paragon-innovation.com
- Leaders
- Nurhayati Subakat, Founder of ParagonCorp — source: paragon-innovation.com
- Analyst view
- Make Over is the more premium, professional-oriented makeup brand within PT Paragon Technology and Innovation's portfolio (alongside Wardah, Emina and Kahf), with complexion products priced meaningfully above sister brand Emina, consistent with a professional-artist, shade-matching positioning. As part of Paragon it draws on the group's in-house manufacturing scale. Traffic is majority Indonesian with secondary audiences in India, the US, Pakistan and Poland.
- Partnership angles
- Professional-artist positioning suggests interest in higher-performance complexion formulations (long-wear, shade-matching) versus mass-market peers · As part of a large manufacturer, new formulation work likely runs through the parent's own R&D rather than independent sourcing · Some international traffic suggests latent interest in export-ready products if cross-border retail expansion is pursued.
Indonesia · Central Jakarta, Indonesia · Natural/organic skincare (centella, ginseng, bio-retinol lines)
Npure Site ↗
TikTok- and Shopee-native 'natural organic' skincare brand built around the #GenerasiKulitSehat mission, BPOM- and halal-certified, sold heavily through Shopee, TikTok Shop and livestream commerce.
- Parent
- PT Penta Natural Kosmetindo (member of PT Sukses Corp International) · Founded 2017
- Revenue
- not disclosed
- Channels
- DTC site; broader retail footprint not confirmed this session.
- Manufacturing
- Not disclosed · Made in Indonesia — Homepage identifies the manufacturer as PT Penta Natural Kosmetindo, 'a member of Sukses Corp International'; the page does not state an in-house-vs-contract split (brand homepage).
- Contact
- NPURE Care support via npure.co.id; HQ Jl. Raya Mangga Besar No.113 Lantai 5, Jakarta Pusat
- Leaders
- Founding/co-founder team named only in secondary sources (e.g. Willy Handoko, Kezia Rachely and others); no single founder confirmed by primary company sources — source: brandwiki.lazada.co.id
- Analyst view
- Npure is an Indonesian natural-skincare brand built around a 'Skincare, Sport & Superfood' wellness positioning and centella/niacinamide-led formulations, operated by PT Penta Natural Kosmetindo under the Sukses Corp International group. Traffic is entirely domestic with organic search as the leading channel, and a global rank in the single-digit millions indicates a modest but established digital footprint. No public funding or acquisition activity was identified.
- Partnership angles
- A wellness-adjacent 'skin health' narrative suggests interest in actives with clear efficacy/safety documentation to support claims · Entirely domestic traffic suggests the brand is still building its digital footprint, implying near-term focus on core-market formulation refresh over export-ready development · Group ownership suggests some new-product decisions may involve the parent's own sourcing relationships.
Indonesia · Jakarta, Indonesia · Skincare
Originote Site ↗
Jakarta-based 'Affordable Skincare for All' brand expanding from e-commerce into modern retail across Indonesia, Thailand, Vietnam and Malaysia via a 2025 distribution deal with PT Soho Global Health's PPG.
- Parent
- PT Sea Makeup Beauty · Founded 2021 (company, PT Sea Makeup Beauty); brand entered the Indonesian market in 2022
- Revenue
- Not disclosed
- Channels
- Tokopedia · Shopee · Lazada · Blibli · Sociolla · WhatsApp ordering.
- Manufacturing
- Not disclosed — Homepage markets 'Affordable Skincare for All' but does not name a manufacturer, PT entity, or factory location; Similarweb showed no data for this domain ('no Similarweb data').
- Contact
- Via theoriginote.id / theoriginote.com; offline distribution partner PT Parit Padang Global (PPG, subsidiary of PT Soho Global Health Tbk)
- Analyst view
- Originote positions itself around simplicity and ingredient honesty under the tagline 'Affordable Skincare for All,' distributing almost entirely through Indonesian marketplaces (Tokopedia, Shopee, Lazada, Blibli, Sociolla) and WhatsApp ordering rather than a heavy owned-store model. No third-party traffic data was available from the analytics source used. No manufacturer or factory location was disclosed, and no public funding activity was identified.
- Partnership angles
- Marketplace-first, no-owned-store distribution suggests a need for supply that can flex with platform promotional cycles rather than steady retail restocking · An affordability-focused positioning implies ongoing cost discipline in formulation and packaging · As a newer entrant with no disclosed manufacturer, it may still be finalizing longer-term production partnerships.
Indonesia · Jakarta, Indonesia · Mass makeup and skincare
Pixy Site ↗
- 10.4KMonthly visits · 2026-08
- #2,351,034Global rank
- #233 (Beauty and Cosmetics, Indonesia)Category rank
- 32.43%Bounce
- 1.36Pages/visit
- 00:00:10Duration
Top regions:Indonesia 94.42% · Malaysia 5.58% · Top source:Organic Search 41.78%
'My Beauty, My Energy' — mass-market Indonesian color cosmetics and skincare brand distributed nationally through modern trade, drugstores and Shopee/Lazada e-commerce.
- Parent
- PT Mandom Indonesia Tbk · TCID.JK (Indonesia Stock Exchange) — via parent PT Mandom Indonesia Tbk · Founded 1971 (parent Mandom Indonesia founded; Pixy is one of its three core brands)
- Revenue
- not disclosed at brand level; parent PT Mandom Indonesia Tbk reported consolidated net sales of Rp2.15 trillion in FY2025, with its Skin Care & Make Up segment (Pixy's category) growing 29.3% YoY (Mandom Indonesia FY2025 Investor Brief, cms.mandom.co.id)
- Funding
- Brand within Mandom Corporation (Tokyo Stock Exchange-listed); no separate funding disclosed (Wikipedia).
- Channels
- DTC site · WhatsApp customer channel · broad Indonesian retail distribution (not itemized on official site)
- Manufacturing
- In-house · Made in Indonesia — Wikipedia's Mandom Corporation article lists 'Pixy: cosmetic brand for women' among Mandom's own brands, indicating manufacturing through Mandom's Indonesian operations rather than a separately owned label (Wikipedia); Pixy's own site does not itself disclose manufacturer details.
- Contact
- Via pixy.co.id (WhatsApp +62 811-2230-1000); parent corporate/investor contact corporatesecretary@mandom.co.id, +6221-2980-9500
- Leaders
- Dimitra Liani, Chief of E-commerce, Pixy Cosmetics; Bisma Sofyan, Chief Marketing Officer, Mandom Indonesia — source: LinkedIn
- Analyst view
- Pixy is a long-running Indonesian color-cosmetics and skincare brand; Wikipedia lists it among Mandom Corporation's brands, pointing to backing from an established Japanese-Indonesian manufacturer rather than an independent challenger. Its makeup and skincare lines target Indonesia's mass market. Similarweb traffic is modest and almost entirely domestic, consistent with a mature drugstore brand without active export or digital-growth push. Disclosure on factories and financials stays minimal.
- Partnership angles
- Sitting inside a larger personal-care group likely means sourcing and formulation run through centralized group procurement rather than independent brand-level deals · Mass-market Indonesian pricing keeps cost-per-unit and reliable supply bigger priorities than novel actives · Flat, domestic-only traffic suggests growth would need new sub-lines or export markets rather than pure digital marketing.
Indonesia · Jakarta Selatan, Indonesia · Makeup & skincare
Rose All Day Site ↗
- 5.9KMonthly visits · 2026-08
- #3,366,592Global rank
- #313 (Beauty and Cosmetics, Indonesia)Category rank
- 36%Bounce
- 1.52Pages/visit
- 00:00:14Duration
Top regions:Indonesia 90.03% · United States 9.97% · Top source:Organic Search 40.61%
VC-backed Indonesian 'no-makeup makeup' and skincare brand that started on Shopee in 2017 and added offline retail from 2019, positioned as clean, vegan and halal-certified.
- Parent
- PT Rose Cosmetics International · Founded 2017
- Revenue
- Not disclosed (company has disclosed $5.9M total funding raised — this is funding, not revenue — via a 2020 Seed round led by AC Ventures and a Dec 2023 Series A led by SWC Global with DSG Consumer Partners, per Indexed.vc/LinkedIn)
- Channels
- Shopee · Tokopedia · TikTok Shop (per brand's own maintenance-page notice); DTC site temporarily offline
- Manufacturing
- Not disclosed — Official site was offline for maintenance this session ('taking a quick beauty rest'); no independent manufacturing disclosure was found. The maintenance page states products remain available via Shopee, Tokopedia and TikTok Shop.
- Contact
- hello@roseallday.co; roseallday.co
- Leaders
- Cindy Nyoto Gunawan, Co-Founder & CEO; Tiffany Danielle, Co-Founder, CMO & Head of Product Development (Forbes 30 Under 30 Asia 2023); Samantha Wijaya, Co-Founder — idntimes.com, linkedin.com/company/pt-rose-cosmetics-international
- Analyst view
- Rose All Day is an Indonesian beauty brand selling mainly through Shopee, Tokopedia and TikTok Shop; its own site was offline for maintenance during this research. Similarweb shows a small, Indonesia-concentrated audience with brief visit durations, consistent with a marketplace-led business. No founder, funding or manufacturing details are disclosed on the brand's own channels. The model is typical of Indonesia's crowded influencer-adjacent indie beauty segment.
- Partnership angles
- Marketplace-first distribution over its own site suggests a lean operating model that would value flexible, smaller-batch manufacturing support · No disclosed manufacturing partner leaves room for stable contract-production capacity to matter as the brand scales · Indie, influencer-adjacent positioning favors fast, trend-responsive product development.
Indonesia · Jakarta · Body care, facial skincare, hair care (brightening/whitening focus)
Scarlett Whitening Site ↗
Celebrity-founded Indonesian brand sold via an official reseller network, Shopee/Lazada marketplaces, and heavy TikTok Shop live-selling.
- Parent
- Self-owned by founder (no separate publicly disclosed parent corporate entity) · Founded 2017
- Revenue
- Not disclosed (annual); local media cited Rp23.8 billion in Q2 2022 product sales (Bisnis.com/IDN Times, 2022)
- Channels
- DTC site · Indomaret · Alfamart minimarkets · official reseller network
- Manufacturing
- Not disclosed · Made in Indonesia — Homepage markets the brand as 'Skincare & Body Care Lokal Terbaik' (Indonesia's best local skincare), implying domestic production, but does not disclose whether manufacturing is in-house or contracted (brand homepage).
- Contact
- cs@scarlett.id (customer service); official reseller program "Reseller Resmi Scarlett" for wholesale partners
- Leaders
- Felicya Angelista, Founder/Owner — IDN Times, Bisnis.com
- Analyst view
- Scarlett Whitening is an Indonesian skincare and body-care brand built around a whitening/brightening positioning, once endorsed by K-pop group Twice per Wikipedia. It brands itself 'Skincare & Body Care Lokal Terbaik' and sells via its own site, minimarkets Indomaret and Alfamart, and an official reseller network. Traffic skews heavily to Indonesia with a very high bounce rate, suggesting many single-purpose visits. No independent source confirms in-house versus contracted production.
- Partnership angles
- Reseller- and minimarket-heavy distribution rewards consistent, high-volume supply over small-batch flexibility · Whitening/brightening positioning keeps active-ingredient sourcing and safety documentation central to product credibility · High-bounce-rate traffic suggests most visitors already know the brand, so retention may matter as much as acquisition-side novelty.
Indonesia · Jakarta, Indonesia · Skincare (barrier-repair) and cushion makeup
Skintific Site ↗
- 176.3KMonthly visits · 2026-08
- 38.05%Bounce
- 3.30Pages/visit
- 00:01:27Duration
Top regions:United States 35.11% · Australia 13.26% · Indonesia 9.74% · Top source:Organic Search 42.26%
Fast-growing Shopee and TikTok Shop-led skincare brand; led Indonesia's moisturizer category with a 9.95% market share in Jan-Mar 2025.
- Parent
- PT Skin Solusindo (Indonesia licensee); products made by Guangdong Essence Daily Chemical Co., Ltd. (China) · Founded Disputed — Indonesia market presence since 2021; marketing material's claim of a 1957 Norway origin is unverified
- Revenue
- not disclosed
- Channels
- DTC site (40+ country storefronts) · subscription program
- Manufacturing
- Not disclosed — The brand's own 'Brand Story' and FAQ pages did not render substantive text this session, and no independent trade-press source was reachable (Brave search returned HTTP 429); Wikipedia has no dedicated article and only lists Skintific as a celebrity endorsement in unrelated biographies.
- Contact
- skintific.com/pages/contact-us
- Analyst view
- Skintific is a skincare brand that has grown quickly across Southeast Asia with a science-forward marketing angle and a broad multi-country footprint (40+ localized storefronts). Similarweb shows meaningful but declining month-over-month traffic, with the US, Australia and Indonesia as top audiences and high pages-per-visit, suggesting considered-purchase shoppers. Neither the brand's pages nor independent sources accessed this session confirm its manufacturing country or model.
- Partnership angles
- A 40-plus-country storefront footprint implies a need for formulations and packaging that clear multiple regulatory regimes at once · Declining month-over-month traffic alongside a clinical marketing angle suggests pressure to keep launching clinically-framed actives to sustain interest · Subscription mechanics reward stable, repeatable formulas over one-off novelty SKUs.
Indonesia · Jakarta · Skincare and color cosmetics
Somethinc Site ↗
- 51.2KMonthly visits · 2026-08
- #516,795Global rank
- #62 (Beauty and Cosmetics, Indonesia)Category rank
- 27.01%Bounce
- 4.14Pages/visit
- 00:00:30Duration
Top regions:Indonesia 65.83% · United States 32.11% · Korea, Republic of 2.06% · Top source:Organic Search 69.62%
Indonesia's top-selling beauty brand on Shopee and a leading TikTok Shop seller, also distributed through Sociolla and Watsons retail.
- Parent
- PT Beauty Haul Indonesia (BeautyHaul Group) · Founded 2019
- Revenue
- not disclosed
- Channels
- DTC site · official reseller program
- Manufacturing
- Not disclosed · Made in Indonesia — Homepage identifies the operator as PT Beaute Haul Indonesia and describes the brand as a 'Halal-certified local beauty brand,' implying Indonesian production, but does not disclose in-house versus contract manufacturing (brand homepage).
- Contact
- Contact form at somethinc.com; no dedicated press/OEM channel publicly listed
- Leaders
- Irene Ursula, Founder — Tatler Asia, IDN Times
- Analyst view
- Somethinc is an Indonesian skincare and makeup brand operated by PT Beaute Haul Indonesia, positioned as a Halal-certified local beauty brand with a fast release cadence. It sells via its own site and an official reseller program. Similarweb shows solid traffic split between Indonesia and the US with strong engagement, suggesting cross-border interest beyond its home market. Manufacturing is not disclosed as in-house or contracted.
- Partnership angles
- A fast, near-monthly new-product cadence signals a need for formulation and development partners who can turn around new SKUs quickly · Halal-certified local positioning means any new ingredient needs matching certification and documentation · Cross-border traffic beyond Indonesia hints at future interest in formulations suited to export markets.
Indonesia · Surabaya, East Java, Indonesia · Mass skincare and color cosmetics
Viva Cosmetics Site ↗
- 59.8KMonthly visits · 2026-08
- #680,292Global rank
- #79 (Beauty and Cosmetics, Indonesia)Category rank
- 46.74%Bounce
- 1.71Pages/visit
- 00:03:05Duration
Top regions:Indonesia 92.63% · India 7.37% · Top source:Organic Search 41.68%
Indonesia's oldest local cosmetics brand (billed as the first 'Made in Indonesia' cosmetic), tropical-climate-formulated skincare and makeup, CPKB/GMP-certified, sold nationwide and on Shopee/Lazada/TikTok Shop.
- Parent
- PT Vitapharm · Founded 1962 (as PT General Indonesian Producing Centre; renamed PT Paberik Pharmasi Vita in 1964, PT Vitapharm since 1998)
- Revenue
- not disclosed (third-party data-broker estimates exist but are not company-reported figures)
- Channels
- DTC site (retail network not independently confirmed this session)
- Manufacturing
- Not disclosed — Official site blocked automated access (HTTP 403) on its homepage, About page and an alternate locale path this session, and Wikipedia has no dedicated article; manufacturing location and model could not be independently confirmed.
- Contact
- info@vivacosmetic.com; +62 31 8435657; HQ Jl. Panjang Jiwo No.42, Surabaya
- Leaders
- Not publicly named in available sources
- Analyst view
- Viva Cosmetics (PT Viva Cosmetics Indonesia) is one of Indonesia's older mass-market cosmetics brands, positioned at accessible prices for a broad domestic audience. The official site blocked automated access this session and has no dedicated Wikipedia article, limiting verifiable detail on its structure. Similarweb shows a modest audience concentrated in Indonesia and India, with a relatively long visit duration. Growth signals likely tie more to retail distribution than digital expansion.
- Partnership angles
- Long-tenured mass-market positioning at accessible price points keeps cost-efficient, high-volume manufacturing the likely priority over premium actives · Limited public digital presence suggests growth, if pursued, would lean on retail/distribution partnerships more than e-commerce · As an established local manufacturer, any external partnership would likely center on specific new actives or categories rather than core production.
Indonesia · Jakarta · Halal-certified color cosmetics and skincare
Wardah Site ↗
- 243.8KMonthly visits · 2026-08
- #192,087Global rank
- #15 (Beauty and Cosmetics, Indonesia)Category rank
- 59.54%Bounce
- 2.40Pages/visit
- 00:00:49Duration
Top regions:Indonesia 79.61% · Malaysia 7.89% · Cambodia 3.88% · Top source:Organic Search 68.36%
Indonesia's largest halal beauty brand with roughly 30%+ domestic cosmetics market share, sold through modern retail (Watsons, Guardian), its own stores, and Shopee/Lazada/TikTok Shop.
- Parent
- PT Paragon Technology and Innovation (ParagonCorp) · Founded 1995 (brand); parent Paragon founded 1985
- Revenue
- Not disclosed at brand level; parent Paragon Technology and Innovation reported group revenue over US$400 million in 2023, with Wardah cited as contributing more than two-thirds of that total (Halal Times, 2024)
- Funding
- Owned by PT Paragon Technology and Innovation (ParagonCorp), a privately held Indonesian group that also owns Make Over and Kahf; no public funding rounds disclosed (Wikipedia).
- Channels
- DTC site · nationwide Indonesian retail (store locator listed on-site)
- Manufacturing
- In-house · Made in Indonesia — Wikipedia describes PT Paragon Technology and Innovation as 'cosmetics company ParagonCorp ... known under its Wardah, Make Over, and Kahf brands,' indicating in-house manufacturing under the parent rather than a licensed third-party brand (Wikipedia); Wardah's own About/Tentang-Kami pages returned 404 this session.
- Contact
- Customer service via wardahbeauty.com/en/faq contact form; corporate inquiries through PT Paragon Technology and Innovation
- Leaders
- Nurhayati Subakat, Founder and Chairwoman of Paragon Technology and Innovation — The CEO Magazine, Tatler Asia
- Analyst view
- Wardah is one of Indonesia's largest halal-certified cosmetics brands, owned by PT Paragon Technology and Innovation, which also owns Make Over and Kahf, per Wikipedia. It markets a 'Halal Green Beauty' philosophy and sells through a broad domestic retail footprint alongside its own site. Similarweb shows the highest traffic and best rank among the Indonesian brands here, with Malaysia and Cambodia among top markets. As a brand inside a larger group, brand-level financial disclosure is minimal.
- Partnership angles
- As a brand inside a manufacturing-led group, new-ingredient or format partnerships would likely need to fit existing halal-certification and production standards · Regional traffic beyond Indonesia (Malaysia, Cambodia) points to interest in formulations cleared for multiple Muslim-majority markets · Scale and market leadership mean any partner would need to support high-volume, consistent-quality supply.
Indonesia · Jakarta, Indonesia · Clinical/active-ingredient skincare (acne, brightening, hydration)
Whitelab Site ↗
'Not Your Ordinary Skincare' — affordable, science-backed active-ingredient skincare from Deca Group (also owner of Everwhite), BPOM-registered and sold via Shopee/Lazada/TikTok Shop.
- Parent
- Deca Group · Founded 2020 (commercially launched March 2020; parent Deca Group founded July 2016)
- Revenue
- not disclosed
- Channels
- DTC site · own physical stores · BPOM-registered Indonesian retail
- Manufacturing
- Not disclosed · Made in Indonesia — Homepage identifies the operator as PT. Natura Deca Kosmetika and references BPOM (Indonesian regulator) registration, implying domestic production, but does not disclose in-house versus contract manufacturing (brand homepage).
- Contact
- Customer service via whitelab.co.id ('Whitelabers' community support)
- Leaders
- Jessica Lin, Founder of parent Deca Group — source: brandwiki.lazada.co.id
- Analyst view
- Whitelab is an Indonesian skincare brand operated by PT. Natura Deca Kosmetika, registered with Indonesia's BPOM regulator and sold through its own site and physical stores. Similarweb returned no traffic data for the site, so digital reach could not be sized. Disclosure of manufacturing model, funding and distribution is minimal. It appears to be a smaller, domestically focused player relative to larger Indonesian brands here.
- Partnership angles
- BPOM-registered, domestically focused positioning suggests near-term needs center on Indonesian regulatory compliance rather than multi-market registration · A limited digital footprint relative to larger local peers suggests the brand may be earlier-stage and open to formulation guidance to differentiate its lineup · Undisclosed manufacturing status leaves room for either deeper in-house investment or continued reliance on external production partners.
Indonesia · Jakarta · Color cosmetics and skincare for tropical climates
Y.O.U Beauty Site ↗
- 17.4KMonthly visits · 2026-08
- 21.43%Bounce
- 4.19Pages/visit
- 00:00:43Duration
Top regions:Indonesia 47.14% · Philippines 33.72% · Malaysia 19.14% · Top source:Organic search 41.27%
Mass-market "derma-beauty" brand formulated for Southeast Asian tropical skin, sold via Shopee in Indonesia, the Philippines, Malaysia and Thailand; raised $40M in a Series C (total $70M raised).
- Parent
- Independent · Founded 2018 (founding team from OPPO Indonesia's retail business; individuals not publicly named)
- Revenue
- not disclosed
- Channels
- DTC site · Shopee storefronts in Indonesia, Philippines, Malaysia and Thailand
- Manufacturing
- Not disclosed — Brand-story page covers the 2018 founding and a 2023 R&D collaboration with former Shiseido executive Tadahiro Shimada, but does not state whether products are manufactured in-house or by contract manufacturers, nor a production country (brand site).
- Contact
- https://youofficial.com/pages/contact
- Analyst view
- Y.O.U Beauty is an Indonesia-founded 'tropical derma-beauty' brand launched 2018, positioned on dermatology-inspired, tropical-tested skincare and makeup. It has expanded across Southeast Asia, selling via Shopee storefronts in several markets plus its own site. A 2023 tie-up with a former Shiseido R&D executive signals a push for scientific credibility. Hero prices are low-end; manufacturing and funding are undisclosed.
- Partnership angles
- Markets itself on dermatological/scientific credibility, so it would value partners who can supply documented clinical or efficacy substantiation · Already operating across Indonesia, Philippines, Malaysia and Thailand, suggesting interest in suppliers comfortable with multi-market regulatory registration · Mass-tier pricing points to cost-competitive formulation and production being a priority alongside the science-forward brand story.