Florasis Debuting at Nanjing Summit with New Tech Products
Florasis launched new powder and fragrance at the Nanjing summit. Innovations in essence powder and scent longevity address industry challenges, offering supply chain insights for B2B buyers.
Event Details and Background
On September 17, the China International Fragrance and Cosmetics Industry Annual Meeting opened in Nanjing. Florasis debuted its R&D results, launching the Reishi Honey Powder Cake and West Lake Context Fragrance. Yan Jiangying, Council Chairperson of the China Fragrance, Aroma and Cosmetics Industry Association, noted the industry is transitioning from big to strong.
Key Technical Methods
The powder uses dual-locking freshness technology, combining microcapsule encapsulation and -85°C extreme cold locking to solve makeup challenges. The West Lake fragrance employs "Floral Extraction Condensed Scent" technique, using biOMEMbrane to embed scent molecules, boosting top note retention by about 4 times. It lasts 12 hours on skin and 72 hours on clothing.
Industry Context
Since 2023, China's cosmetics market has exceeded one trillion yuan for three consecutive years, maintaining its position as the world's largest consumer market. The industry faces homogenized competition and supply chain gaps. Florasis' "Oriental Good Complexion Science Theory" integrates Eastern wisdom with modern tech, offering a practical path for the industry to move from following to leading.
Implications for B2B Procurement
Brands can adopt the dual-product strategy, focusing on microcapsule technology for high-activity plant ingredients in powder products. For fragrances, bio-based alcohol and long-lasting scent formulations are differentiators. Evaluate the supply chain costs of -85°C locking technology to balance efficacy and economics.
Source:青眼情报 · Also referenced: Sohu
Note: compiled and rewritten by BIOSPHERE editors from public reporting; illustration AI-generated. See the source for full details.