pound-cake Pound Cake Cake Batter Liquid Lipstick

Ingredients overview

Label order. Colour is our internal rating: green routine, yellow restricted or worth a look, red prohibited or high-risk, grey not yet decoded.

Ingredients are listed in label order; the order reflects the label only, not exact concentrations.

1. Isononyl Isononanoate
2. Trimethylsiloxysilicate
3. Isododecane
4. Silica
5. Mica
6. Polyhydroxystearic Acid
7. Vp/Eicosene Copolymer
8. Dimethicone
9. Flavor
10. Glyceryl Behenate
11. Hydrogenated Polydicyclopentadiene
12. Isopropyl Myristate
13. Disteardimonium Hectorite
14. Polyethylene
15. Propylene Carbonate
16. Isopropyl Titanium Triisostearate
17. Triethoxycaprylylsilane
18. Stearalkonium Hectorite
19. Caprylyl Glycol
20. Ethylhexylglycerin
21. Persea Gratissima Oil
22. Tocopheryl Acetate
23. Tocopherol
24. Red 40 Lake
25. Red 7 Lake
26. Red 28 Lake
27. Red 6 Lake
28. Red 33 Lake
29. Yellow 5 Lake
30. Yellow 6 Lake
31. Blue 1 Lake
32. Iron Oxides

Highlights

Free of alcoholFree of parabensFree of sulfatesFree of essential oilsFree of formaldehyde releasersContains mineral oilContains siliconesContains EU-26 allergensContains fragrance

Formulation view Liquid lipstick using ester and hydrocarbon solvents, blended with silicones and polymers for smooth glide. Titanium dioxide and mica provide sheen; multiple lakes create berry tones. Hyaluronic acid and tocopherol acetate added in trace amounts. Hectorite clay adjusts thixotropy to prevent dripping. Matte, non-sticky feel, ideal for daily touch-ups.

Key ingredients

ANTISTATIC

Isononyl Isononanoate

ANTIFOAMING

TrimethylsiloxysilicateDimethicone

SKIN CONDITIONING - EMOLLIENT

Isododecane

ABRASIVE

Silica

ANTICAKING

Mica

SURFACTANT - EMULSIFYING

Polyhydroxystearic Acid

BINDING

Vp/Eicosene Copolymer

Other ingredients

FlavorGlyceryl BehenateHydrogenated PolydicyclopentadieneIsopropyl MyristateDisteardimonium HectoritePolyethylenePropylene CarbonateIsopropyl Titanium TriisostearateTriethoxycaprylylsilaneStearalkonium HectoriteCaprylyl GlycolEthylhexylglycerinPersea Gratissima OilTocopheryl AcetateTocopherolRed 40 LakeRed 7 LakeRed 28 LakeRed 6 LakeRed 33 LakeYellow 5 LakeYellow 6 LakeBlue 1 LakeIron Oxides

Skim through

Ingredients explained

Isononyl Isononanoate

Light, low-viscosity ester emollient; excellent spreadability, good for gels and light lotions

Trimethylsiloxysilicate

Silicate powder, oil-absorbing emollient; insoluble, high levels feel powdery.

Isododecane

Synthetic hydrocarbon solvent providing dry, silky skin feel; high volatility, non-comedogenic, common in sunscreens and foundations, usage 5-30%.

Silica

Silica powder at 1–10%; absorbs oil, thickens, provides matte finish, for oil-control products

Mica

Mineral colorant for pearlescence; heavy metal screening required

Polyhydroxystearic Acid

Emulsifier and stabilizer at 1–3%; non-ionic, prone to hydrolysis.

Vp/Eicosene Copolymer

Water-soluble film former and thickener; no known irritancy or comedogenic issues.

Dimethicone

Silicone occlusive at 1–5%; provides smooth feel, non-penetrating, suitable for sensitive skin

Flavor

Food-grade flavoring; verify cosmetic compliance and allergen content if used in skincare.

Glyceryl Behenate

Emulsifier and thickener with emollient properties; high melting point, low comedogenicity.

Hydrogenated Polydicyclopentadiene

Oily resin for powder binding and waxy feel; requires heat, check emulsifier compatibility.

Isopropyl Myristate

Light synthetic ester, fast-drying and non-greasy; high comedogenic risk, limit in acne-prone skin

Disteardimonium Hectorite

Inorganic ionic clay thickener at 0.25-1%; water/oil/solvent systems, rheology control, avoid strong acids, may affect active release.

Polyethylene

Plastic polymer particles for abrasion or film; check EU ban on microplastics in rinse-off products, flush-off only

Propylene Carbonate

Inert solvent and viscosity modifier; often used as penetration enhancer, mild at low levels

Isopropyl Titanium Triisostearate

Titanium isostearate complex for UVB absorption and emulsification aid; photostable, low irritancy, low comedogenicity.

Triethoxycaprylylsilane

Silane coupling agent at 0.1-0.5%; enhances inorganic filler adhesion, trace use, low toxicity, avoid direct contact with aqueous systems.

Stearalkonium Hectorite

Inorganic clay gellant with silky feel; must disperse well, high local dose can irritate.

Caprylyl Glycol

Polyol conditioner and preservative booster at 0.5–3%; emollient feel, often paired with 1,2-hexanediol

Ethylhexylglycerin

Mild conditioner and preservative booster at 0.5–1%; reduces preservative load, smooth feel

Persea Gratissima Oil

Avocado oil rich in fatty acids and vitamin E; occlusive moisturizer, use with caution on oily skin.

Tocopheryl Acetate

Vitamin E derivative antioxidant at 0.1–1%; more stable than tocopherol, store protected from light

Tocopherol

Natural antioxidant (vitamin E) at 0.1–1%; prone to oxidation, store protected from light

Red 40 Lake

Water-insoluble dye for emulsions; monitor batch color consistency, potential allergen for sensitive individuals

Red 7 Lake

Red color lake, poorly water-soluble, for powders or aqueous systems; regulatory compliance required

Red 28 Lake

Red lake pigment; for coloring and masking. More stable than dyes, monitor batch variability.

Red 6 Lake

Red Lake 6 pigment; low water solubility, use as paste or sifted powder, monitor pH stability.

Red 33 Lake

Water-soluble red dye lake for color; low concentrations used, watch for visual accumulation.

Yellow 5 Lake

Yellow 5 lake for color; stability affected by pH and metal ions

Yellow 6 Lake

Water-insoluble form of Yellow 6 for coloring; usage restricted by regulations

Blue 1 Lake

Water-insoluble blue pigment dispersed in aqueous phase; ensure compliant use, no direct skin benefit

Iron Oxides

Inorganic pigment for color; particulate form, inhalation risk low in cosmetics.

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