Market · buyers
Global cosmetic brand target list · 735
Third-party view of each brand: monthly site visits and ranks, parent and listing, public revenue and funding, channels and price tier, in-house vs contract manufacturing (with evidence), public corporate contacts and leaders, analyst-style read and partnership angles.
Public facts only: revenue with year and source, never estimated; traffic from Similarweb public pages (month shown); manufacturing model backed by official or press wording. Enrichment done for 735 brands, 465 with Similarweb monthly visits; the rest are small sites whose figure Similarweb does not show, never estimated. Manufacturing model only from official sites, Wikipedia or legally required manufacturer disclosures; otherwise marked not disclosed.
China · Guangzhou, Guangdong · Color cosmetics (lip color, base makeup)
Colorkey (珂拉琪) Site ↗
Mass-affordable color cosmetics brand built on Douyin/Tmall livestream velocity, expanding into Southeast Asia via Shopee/TikTok Shop.
- Parent
- Meishang (Guangzhou) Cosmetics Co., Ltd. (世纪美尚/美尚（广州）化妆品有限公司) · private (VC-backed, incl. Sequoia China and JD.com) · Founded 2018
- Revenue
- Not disclosed (private); trade press (Zhihu) reported cumulative sales reaching approximately RMB 3 billion within 3 years of launch — an industry estimate, not an audited figure
- Funding
- Owned by Meishang (Guangzhou) Cosmetics Co., a multi-brand beauty holding company (meishangcorp.com); no independent funding disclosed for Colorkey
- Channels
- Tmall e-commerce · physical retail (via parent Meishang Group)
- Manufacturing
- Contract manufacturing — Parent Meishang (Guangzhou) Cosmetics Co.'s official site states: '美尚（广州）化妆品股份有限公司负责产品销售和品牌宣传等事宜，不负责产品生产' (responsible for sales/promotion, not manufacturing), confirming contract manufacturing; exact OEM country undisclosed (meishangcorp.com).
- Contact
- Corporate/distribution phone 020-37392317; HQ 广州市海珠区华洲路时代方洲西区8栋, 510630; company states it handles sales/brand promotion, not manufacturing — source: meishangcorp.com
- Leaders
- Founder Li Qinya ('Cici Lee') — source: sohu.com/jiemian.com coverage
- Analyst view
- Colorkey (珂拉琪) is a Chinese color-cosmetics brand owned by Meishang (Guangzhou) Cosmetics Co., whose site states it handles sales and promotion but not manufacturing, confirming group-level contract manufacturing. Meishang's site shows very high engagement (~30 pages/visit, 25+ min average duration), traffic almost entirely from China, consistent with a B2B-facing site. The group runs a small multi-brand portfolio via Tmall and physical retail; sourcing likely sits at group level.
- Partnership angles
- Parent company has explicitly outsourced all manufacturing, so ongoing OEM/ODM capacity and cost terms directly shape supplier choice · Being one of several brands in a multi-brand portfolio means sourcing is likely centralized at the group level · Fast-moving Tmall-driven distribution favors suppliers supporting frequent new-shade launches.
China · Guangzhou · Color cosmetics
Gogo Tales (戈戈舞) Site ↗
Affordable 'youth culture' domestic color-cosmetics brand promoted by KOLs including Li Jiaqi; runs a dedicated multilingual global website offering official overseas sales channels and distribution/cooperation inquiries.
- Parent
- Guangzhou Aoxini Cosmetics Co., Ltd. (广州奥希尼化妆品有限公司) · Founded 2015
- Revenue
- not disclosed
- Channels
- DTC sites (gogotales.asia/.net/.com) · Taobao · YesStyle · Stylevana · ChicDecent · CBeautyMall
- Manufacturing
- Contract manufacturing · Made in China — Product listings state 'Origin: Made in China'; brand reportedly owned by Guangzhou Aoxini Cosmetics Co. with trademark held by Shenzhen Siwolai Technology Co. (Reddit r/AsianBeauty, Chic Decent listing, via search).
- Contact
- official@gogotales.asia; WhatsApp +86 159-8907-5667 / +62 852-8382-4488
- Leaders
- Li Mingcheng (李明城), Founder — mxgxt.com company profile
- Analyst view
- Gogo Tales is a youth-oriented, Korean-influenced Chinese makeup brand often compared to Western mass brands, selling through its own regional sites, Taobao, and cross-border resellers like YesStyle and Stylevana. Product listings confirm manufacture in China, with sourcing pointing to Guangzhou-area ownership, a structure typical of fast-moving trend brands. Traffic to its .asia site is thin and concentrated in Australia, suggesting most volume flows through marketplaces.
- Partnership angles
- Fast trend-cycle, low-price positioning needs contract manufacturers who can turn new colorways and finishes around quickly and cheaply · Multi-domain, multi-market presence implies need for consistent cross-border compliance documentation · Public design-originality disputes suggest growing pressure to invest in genuinely differentiated formulation or packaging IP.
China · Shenzhen · Skincare (retinol/anti-aging)
HBN Site ↗
China's first brand built around 'real efficacy' retinol (Vitamin A) anti-aging skincare and the 'AM-C/PM-A' routine concept; ranks among China's top-10 domestic skincare brands by 2024 retail sales per a CIC-style consultancy report cited in its IPO filing, sold almost entirely online.
- Parent
- Shenzhen Hujia Technology (Group) Co., Ltd. (深圳护家科技（集团）股份有限公司) · Private; filing for HKEX IPO as of February 2026 · Founded Brand launched 2019; parent company founded 2014
- Revenue
- Parent Hujia Technology revenue exceeded RMB 2 billion in 2024, almost entirely from online channels; annual marketing spend approximately RMB 1 billion — Beijing News (新京报), 2026-02-04, citing the HKEX IPO prospectus
- Channels
- Tmall · Douyin · Taiwan DTC storefront (hbn.com.tw) · 1shop e-commerce platform
- Manufacturing
- Contract manufacturing · Made in China — Cosmetics manufacturer Bawei disclosed in its 2024 prospectus that HBN accounted for 15%-20% of its revenue, indicating outsourced production; HBN's brand center is in Shenzhen (Bawei prospectus, hbn.com.tw, via search/fetch).
- Contact
- support@hbn.com.tw
- Leaders
- Yao Zhenan (姚哲男), Chairman, Executive Director & CEO; Wang Yang (汪洋), his spouse, Executive Director, General Manager & President — Beijing News, 2026-02-04, citing the IPO prospectus
- Analyst view
- HBN is a Shenzhen-based skincare brand founded in 2019 around retinol and 'early C, late A' actives, reporting cumulative sales above RMB 6 billion over five years, driven overwhelmingly by Tmall and Douyin rather than its low-traffic Taiwan storefront. A cosmetics ODM/OEM manufacturer's 2024 prospectus disclosed HBN as 15-20% of its revenue, indicating outsourced production rather than owned factories. The brand invests in R&D credentials (a CNAS-certified lab, 100+ person team).
- Partnership angles
- Outsources production to contract/ODM manufacturers, so stable OEM capacity and active-ingredient sourcing directly shape supply reliability · Efficacy-led, retinol-focused positioning requires every new active to carry clinical/documentation backing · Heavy concentration on Tmall/Douyin suggests appetite for new categories or channels that would need fresh formulation and registration support.
China · Singapore (brand entity); operates within SHEIN's global structure · Color cosmetics & beauty tools
Sheglam Site ↗
- 807.8KMonthly visits · 2026-08
- #39,673Global rank
- #191 (Beauty and Cosmetics, United States)Category rank
- 38.31%Bounce
- 8.90Pages/visit
- 00:02:58Duration
Top regions:United States 24.17% · Spain 9.43% · Brazil 5.82% · Top source:Organic Search 41.97%
SHEIN's in-house DTC beauty label marketed to young global consumers via Instagram/TikTok/YouTube influencers, sold worldwide including the US through sheglam.com and SHEIN's own channels.
- Parent
- SHEIN · Founded 2019
- Revenue
- not disclosed
- Funding
- Subsidiary of SHEIN Group (Wikipedia); no standalone funding disclosed for Sheglam.
- Channels
- DTC site · SHEIN app/marketplace · Amazon · Ulta · TikTok Shop
- Manufacturing
- Contract manufacturing — English Wikipedia's SHEIN infobox lists SHEGLAM as a SHEIN subsidiary; SHEIN's publicly documented business model relies on networks of contracted manufacturers rather than owned factories.
- Contact
- Contact Us channel on sheglam.com; data@sheglam.com per company listing
- Leaders
- Sylvia Fu, Founder — Wikipedia (SHEGLAM entry)
- Analyst view
- SHEGLAM is a color-cosmetics subsidiary of the SHEIN group, positioned on very low prices and rapid catalog turnover consistent with SHEIN's model. Traffic is led by the United States with secondary demand from Spain and Brazil, showing reach beyond one home market via the SHEIN app and standalone site. Distribution has expanded into US mass retail and marketplaces. Main risk is reputational spillover from parent-group supply-chain scrutiny and intense price competition.
- Partnership angles
- Ultra-low pricing makes formulation and packaging cost efficiency the dominant sourcing criterion · High SKU turnover and trend-driven color launches favor manufacturing partners supporting fast reformulation and short lead times · Backing by a large parent group's supply chain means new manufacturing relationships must compete on cost and speed.
Denmark · Copenhagen, Denmark · Bioactive, aromatherapy-driven skincare
Karmameju Site ↗
- 4.8KMonthly visits · 2026-08
- #3,633,121Global rank
- #14,502 (Beauty and Cosmetics, United States)Category rank
- 31.64%Bounce
- 1.90Pages/visit
- 00:00:24Duration
Top regions:United States 64.83% · Netherlands 18.93% · Denmark 13.65% · Top source:Organic Search 33.13%
Danish 'bioactive skincare' brand sold DTC online and via wholesale, positioned on plant extracts and aromatherapeutic fragrance, with production split between a UK perfumery lab and an Italian organic raw-material lab.
- Parent
- Independent (Karmameju ApS) · Founded 1999 per the brand's own site; ApS legal entity registered 2001 (dbrs.dk)
- Revenue
- Not disclosed. Danish company registry shows FY2025 gross profit (bruttofortjeneste) of approximately DKK 11.7m (dbrs.dk); third-party, non-company-disclosed revenue estimates are excluded per no-estimate policy
- Channels
- DTC webshop · department stores, curated retailers and spas in Denmark, Copenhagen Airport, Norway, Sweden, Netherlands
- Manufacturing
- Contract manufacturing · Made in United Kingdom · Italy — Brand states products are made with two partners: a British aromatherapy/perfumery lab and an Italian organic-ingredient producer (brand homepage).
- Contact
- customerservice@karmameju.com; sales@karmameju.com (official site)
- Leaders
- Mette Skjærbæk, founder & creative director (karmameju.com/pages/our-founder)
- Analyst view
- Karmameju is a Danish bioactive-skincare brand sold via its own webshop plus department stores, curated retailers and spas across Denmark, Norway, Sweden and the Netherlands. Production runs through partner labs in the UK and Italy rather than an owned factory. Regional awards (ELLE Denmark, Vogue Scandinavia) support a premium department-store position. Measured web traffic is niche, suggesting reliance on offline retail over digital acquisition. No funding is publicly disclosed.
- Partnership angles
- Relies on two overseas production partners rather than an owned factory, leaving room for alternative formulation/production partners · Nordic department-store and spa distribution may need fresh, bioactive-format manufacturing capacity as it expands beyond Scandinavia · Award-driven premium positioning means new launches need efficacy and provenance documentation.
Canada · Skincare, body care, period care (acne/sensitive skin)
Blume Site ↗
- 85.6KMonthly visits · 2026-08
- #473,009Global rank
- #2,193 (Beauty and Cosmetics, United States)Category rank
- 43.1%Bounce
- 2.04Pages/visit
- 00:00:33Duration
Top regions:United States 45.66% · Canada 12.64% · United Kingdom 5.49% · Top source:Organic Search 32.25%
Female-founded Canadian clean-beauty brand for sensitive and acne-prone skin, marketed as vegan, Credo/clean-certified, climate-neutral and plastic-neutral, spanning skin, body and period care.
- Parent
- Independent
- Revenue
- not disclosed
- Channels
- DTC site · Sephora (Certified Clean) · Ulta (Conscious Beauty) · stockists
- Manufacturing
- Contract manufacturing — Brand's Why Blume page states it formulates 'with some of the top labs in North America,' i.e. contract manufacturers, rather than owning production (brand site).
- Contact
- press@blume.com
- Leaders
- Bunny Ghatrora, Co-Founder; Taran Ghatrora, Co-Founder
- Analyst view
- Blume is a Canadian-founded acne/sensitive-skin brand sold via its own site plus Sephora (Certified Clean) and Ulta (Conscious Beauty), giving broad North American retail reach. Traffic is now majority US-based. The brand formulates through third-party North American labs rather than owning manufacturing, keeping prices accessible via minimal packaging. No public funding or acquisitions were found; growth relies on retailer certifications and an affiliate community.
- Partnership angles
- Outsources formulation to third-party North American labs, so ongoing contract-manufacturing capacity and cost control directly shape supplier choice · Retail certifications (Sephora Clean, Ulta Conscious Beauty) mean new formulas must clear defined ingredient-exclusion standards · Positions on affordability through lean packaging, so cost-efficient sourcing matters more than premium packaging design.
South Africa · Cape Town, South Africa · Beauty salon franchise (Sorbet, Sorbet Nailbar, Sorbet Hairbar, Sorbet MAN, Candi&Co) plus an exclusive Sorbet-branded retail product range
Sorbet Site ↗
- 80.5KMonthly visits · 2026-08
- #434,544Global rank
- #18 (Beauty and Cosmetics, South Africa)Category rank
- 23.08%Bounce
- 2.47Pages/visit
- 00:01:00Duration
Top regions:South Africa 95.39% · United States 4.61% · Top source:Organic Search 64.17%
South Africa's largest beauty-salon franchise chain (200+ locations, ~3.6 million treatments/year as of 2025) now owned by retail group Clicks, selling an exclusive Sorbet-branded product range through Clicks and Sorbet stores nationwide.
- Parent
- Clicks Group Limited (bought Sorbet Holdings from Old Mutual Private Equity for R105 million, announced November 2022) · Sorbet itself is a private subsidiary brand; parent Clicks Group Limited is listed on the JSE (ticker: CLS) · Founded 2005, by Ian Fuhr (Wikipedia)
- Revenue
- Not disclosed at Sorbet-brand level; reported only within Clicks Group's consolidated results. Scale metric: ~3.6 million beauty treatments performed per year as of 2025 (Wikipedia)
- Funding
- Owned by Clicks Group, which took a 25% stake in 2015 and acquired full ownership in November 2022 for R105 million from Old Mutual Private Equity (Wikipedia).
- Channels
- 200+ franchise salons in South Africa (Sorbet, Sorbet Nailbar, Sorbet Hairbar, Sorbet MAN) · in-salon retail of third-party brands
- Manufacturing
- Contract manufacturing · Made in South Africa — Sorbet is mainly a 200+ store franchise salon chain retailing 'products from numerous international personal care brands'; competition-authority approval of Clicks' 2022 buyout required 'increasing local manufacturing of Sorbet-branded goods,' implying prior reliance on external/imported contract manufacturing for its own-label line (Wikipedia: Sorbet Group). Direct site access was Cloudflare-blocked this session.
- Contact
- Corporate/franchise inquiries route through sorbet.co.za (inaccessible this session behind a Cloudflare check) or parent Clicks Group Limited's investor/corporate channels
- Leaders
- Ian Fuhr, Founder (left the company in February 2019) — en.wikipedia.org/wiki/Sorbet_(South_Africa)
- Analyst view
- Sorbet is a South African beauty/grooming salon franchise, fully owned by retailer Clicks since a 2022 buyout, operating 200+ locations (Sorbet, Sorbet Nailbar, Sorbet Hairbar, Sorbet MAN) that combine services with retail of third-party personal-care brands. Merger approval reportedly required more local manufacturing of Sorbet-branded goods, implying past reliance on imported/contract supply. Traffic is almost entirely domestic, reflecting a single-market franchise footprint.
- Partnership angles
- Competition-authority conditions pushing more local manufacturing of Sorbet-branded goods signal active interest in South African contract-manufacturing capacity · Franchise/salon model retailing third-party brands alongside its own line means new suppliers must fit both professional-use and retail-shelf formats · Clicks Group ownership means sourcing may involve group-level as well as brand-level procurement.
India · Not specified in sourced results · Makeup and skincare
Faces Canada Site ↗
- 72KMonthly visits · 2026-08
- #473,301Global rank
- #284 (Beauty and Cosmetics, India)Category rank
- 43.77%Bounce
- 2.37Pages/visit
- 00:00:59Duration
Top regions:India 50.36% · United States 13.21% · Canada 9.42% · Top source:Organic Search 67.16%
Makeup and skincare brand of Canadian origin, sold in India via cosmetic retail and e-commerce since 2009; Indian operations fully owned by beauty e-commerce platform Purplle since a 2022 acquisition.
- Parent
- Purplle (Manash Lifestyle Pvt. Ltd.) acquired 100% of Faces Canada's Indian arm · private (majority/parent Purplle is privately VC-backed) · Founded 2006 (brand launch, per Tracxn); entered the Indian market in 2009
- Revenue
- Not disclosed
- Channels
- DTC site · own retail counters · Amazon · Nykaa · Myntra · modern trade
- Manufacturing
- Contract manufacturing · Made in Germany, Italy, Turkey — Official site states products 'are made in Germany, Italy, and Turkey using high-quality formulations' (facescanada.com); site operated by Manash E-commerce Private Limited.
- Contact
- facescanada.com (About Us page)
- Analyst view
- Faces Canada is a mass-market color-cosmetics brand sold in India under a Canadian-origin name, with products stated to be made by contract manufacturers in Germany, Italy and Turkey rather than domestically. It sells via its DTC site, retail counters and major Indian marketplaces, led by organic search, with a smaller digital scale than India-native D2C peers. No public funding is disclosed; risk includes currency and logistics exposure from imported manufacturing.
- Partnership angles
- Reliance on European contract manufacturing suggests openness to alternative manufacturing geographies if cost or logistics terms improve · Mass-market pricing means new formulations must meet strict per-unit cost targets · Multi-country sourcing (Germany, Italy, Turkey) suggests existing comfort with cross-border quality and regulatory coordination.
Turkey · Not specified in sourced results · Beauty and personal-care retail chain (multi-brand plus private label)
Gratis Site ↗
- 6MMonthly visits · 2026-08
- #7,261Global rank
- #1 (Beauty and Cosmetics, Turkey)Category rank
- 43.38%Bounce
- 6.35Pages/visit
- 3m 43sDuration
Top regions:Turkey 94.73% · United States 0.7% · United Kingdom 0.53% · Top source:Organic Search 47.5%
Turkey's largest beauty and personal-care retailer, selling colour cosmetics, skin care, hair care and personal care — including private-label and exclusive brands — at affordable prices online and across 664 stores.
- Parent
- Boyner Grup (reported); some sources separately reference Actera Group in connection with Gratis — exact current ownership not independently confirmed in sourced results
- Revenue
- Not disclosed
- Channels
- Physical stores across 81 Turkish provinces · DTC e-commerce · iOS/Android apps · Gratis Beauty professional services
- Manufacturing
- Contract manufacturing · Made in Turkey — Gratis is a multi-brand drugstore retailer (Boyner Group) carrying third-party brands; its own exclusive store-brand lines (Beaulis, LYKD, Benri, Bee Beauty, Eklips) are described on its official site as manufactured through partnerships, i.e. contract-manufactured rather than produced in an owned factory (gratis.com).
- Contact
- Via retailer's own site; parent-group contact at boynergrup.com/en/about-us
- Analyst view
- Gratis is a large Turkish beauty drugstore chain, part of Boyner Group, with stores across all 81 Turkish provinces plus DTC e-commerce and apps. Rather than a single brand, it is a multi-brand retailer that also develops exclusive store-brand lines (Beaulis, LYKD, Benri, Bee Beauty, Eklips) made through external manufacturing partnerships, not an owned factory. Similarweb shows strong reach for a domestic retailer - about 6M monthly visits, a #1 local beauty-category rank, mostly from Turkey.
- Partnership angles
- Existing private-label lines already rely on contract manufacturing, implying an established process for vetting outside production partners · National retail scale (81 provinces) means any private-label supplier must support large, consistent-quality volumes · As a multi-brand retailer, its own priority is assortment and exclusive-line development rather than manufacturing capacity for itself.
Germany · Burgwedel, Germany (Dirk Rossmann GmbH HQ) · Mass-market drugstore private-label skincare, haircare & body care
Isana Site ↗
- 8.7MMonthly visits · 2026-08
- #5,883Global rank
- #3 (Health - Other, Germany)Category rank
- 42.38%Bounce
- 4.29Pages/visit
- 00:02:52Duration
Top regions:Germany 94.55% · Switzerland 0.72% · Netherlands 0.59% · Top source:Organic Search 41.86%
Rossmann's exclusive private-label beauty and personal-care range, sold only in Rossmann drugstores across Germany and Central/Eastern Europe.
- Parent
- Dirk Rossmann GmbH (private-label house brand, not a separate company) · private (Dirk Rossmann GmbH is privately held, family-owned) · Founded Marketed as being sold 'for over 25 years' per 2024 press coverage, implying a launch circa the late 1990s; exact year not independently confirmed this session
- Revenue
- not disclosed (Dirk Rossmann GmbH is privately held and does not break out private-label brand revenue)
- Funding
- Dirk Rossmann GmbH is privately held by the Rossmann family; group revenue reported at EUR16.6bn in 2025 (Wikipedia). No Isana-specific financials are disclosed.
- Channels
- Sold exclusively through Rossmann drugstores (4,966 stores, mainly Germany/Europe); no independent Isana e-commerce site found
- Manufacturing
- Contract manufacturing — Isana is one of Rossmann's ~29 private-label house brands. Rossmann's profile describes a drugstore/logistics business (4,966 stores, EUR16.6bn revenue) with no owned cosmetics factory mentioned, consistent with contract manufacturing typical of drugstore private labels (Rossmann company Wikipedia); Isana-specific pages were blocked or not found.
- Contact
- No independent brand contact; inquiries routed via Rossmann corporate site rossmann.de (customer service and supplier portal)
- Analyst view
- Isana is Rossmann's flagship private-label skin, hair and body-care line, sold only through Rossmann's ~4,966-store drugstore network rather than as an independent DTC brand. It benefits from decades of favorable Öko-Test and Stiftung Warentest ratings across Rossmann's house-brand portfolio. No factory, ownership or funding detail specific to Isana is disclosed, since it is a brand line, not a separate company. Growth depends entirely on Rossmann's own store footprint.
- Partnership angles
- Operates purely as a retailer house brand, so product development would route through Rossmann's private-label sourcing process · Consistent Öko-Test/Stiftung Warentest recognition signals focus on formulation quality and test performance · Single-retailer distribution means new products must fit Rossmann's own assortment and pricing.
Singapore · Singapore · Skincare for sensitive skin (cleansers, serums, moisturizers, sunscreen, sleeping masks)
Sigi Skin Site ↗
Singapore-founded "award-winning skincare for sensitive skin" brand, positioned as safe for use during pregnancy and breastfeeding.
- Parent
- Independent · Founded not publicly disclosed
- Revenue
- not disclosed
- Funding
- Self-funded; no external investors disclosed (brand About page)
- Channels
- DTC site (global shipping, multi-currency)
- Manufacturing
- Contract manufacturing · Made in South Korea — Official About page states 'all of our products are lovingly made in Korea, the beauty industry's hotbed of innovation and advanced formulating techniques,' and that the brand is entirely self-funded (sigiskin.com About page).
- Contact
- https://www.sigiskin.com
- Analyst view
- Sigi Skin is a self-funded, Singapore-headquartered prestige skincare brand that states its products are made in Korea, citing the country's advanced formulating industry. It sells DTC globally across multiple currencies, with curated kits priced roughly USD169-439, built around plant-derived actives positioned for sensitive and pregnancy-safe use. Being entirely self-funded gives full product control but limits disclosed capital for aggressive expansion.
- Partnership angles
- Reliance on Korean contract manufacturing for a self-funded brand implies ongoing sensitivity to OEM cost and minimum-order terms as it scales · Sensitive-skin and pregnancy-safe positioning means new actives must come with strong safety substantiation · Being self-funded and DTC-only suggests the brand would prioritize partnerships that protect margin over ones adding fixed overhead.
New Zealand · Fine fragrance (eau de parfum, room spray)
Abel Site ↗
- 62KMonthly visits · 2026-08
- #533,273Global rank
- #3,059 (Beauty and Cosmetics, United States)Category rank
- 35.59%Bounce
- 2.77Pages/visit
- 00:00:58Duration
Top regions:United States 51.33% · United Kingdom 9.66% · New Zealand 7.45% · Top source:Organic Search 40.92%
New Zealand natural-perfume house making "100% natural, petrochemical-free" fragrances from biotech and upcycled food-industry ingredients, founded by Frances Shoemack.
- Parent
- Independent
- Revenue
- not disclosed
- Channels
- DTC site · stockist network (specific retailers not itemized on site)
- Manufacturing
- Contract manufacturing — Official Our Story page says the brand collaborates with Master Perfumer Isaac Sinclair and Dr Fanny Grau to develop its collection rather than manufacturing in-house; manufacturing country is not stated (abelfragrance.com Our Story).
- Contact
- https://abelfragrance.com/pages/contact
- Leaders
- Frances Shoemack, Founder
- Analyst view
- Abel is a niche natural-perfumery brand founded by former winemaker Frances Shoemack, built on 100% natural, petrochemical-free fragrance using biotech and upcycled natural isolates. Rather than manufacturing in-house, it works with named master perfumers, with a small team spanning Amsterdam, New Zealand and New York. Eau de parfum at roughly EUR180/50mL places it at the luxury end of niche fragrance; no funding information is disclosed.
- Partnership angles
- Reliance on external perfumers rather than in-house production means the core need is formulation/compounding partners comfortable with unconventional biotech and upcycled natural isolates · A 100%-natural, petrochemical-free claim requires every new ingredient to be independently verifiable as natural · A small multi-city team suggests limited current capacity to absorb new supply relationships.
New Zealand · Auckland, New Zealand · Luxury natural, refillable/circular-economy skincare
Emma Lewisham Site ↗
B Corp-certified, climate-positive luxury skincare brand sold DTC and through prestige retail partners including Mecca (all AU/NZ doors), Space NK, Harrods, Liberty and Net-a-Porter (UK), and Goop and Credo Beauty (US, from Jan 2025).
- Parent
- none (independent; founder Emma Lewisham and co-founders Kimberley Morrison and her husband Andrew hold the controlling stake; minority stakes held by high-net-worth angel investors taken on since 2021, including Sara Fyfe and Rob Fyfe per CB Insights) · Founded 2019, by Emma Lewisham
- Revenue
- Global sell-through/RRP sales for the year to March 2024 were about NZ$13M (~US$7.3M), per Inside Retail Asia; WWD separately reported roughly £6.1M in FY2024 sell-through sales with FY2025 (to March 2026) on track for about £12.9M. The Post reported 2025 global retail sales up 94% year-on-year, but noted the private company does not release formal turnover/profit figures.
- Channels
- DTC site · international stockists
- Manufacturing
- Contract manufacturing · Made in New Zealand · Australia — Brand's own sustainability page states products are 'made in New Zealand and Australia by partners who share our strict sustainability standards' (emmalewisham.com/pages/sustainability-strategy).
- Contact
- Customer contact via emmalewisham.com Ask Emma page; WhatsApp +64 27 215 6885; no dedicated press/wholesale email found on the public site.
- Leaders
- Founder & CEO Emma Lewisham (launched 2019); co-founders Kimberley Morrison and Andrew (Lewisham's husband), per The Post and Forbes Australia.
- Analyst view
- Emma Lewisham is a prestige New Zealand skincare brand founded in 2016 by former tech executive Emma Lewisham, built on clean, science-backed formulas and sustainability claims including B Corp and Climate Positive status. Products are contract-manufactured by partners in New Zealand and Australia, not an owned factory. It sells DTC and via international stockists, with hero serums and cremes priced NZ$78-166. Its 'Beauty Circle' take-back program adds circular-economy positioning.
- Partnership angles
- Uses external contract manufacturers in New Zealand/Australia, so those partner relationships are central and any expansion would likely require similarly high-sustainability-standard manufacturing partners · Climate Positive and B Corp commitments mean new ingredients/packaging need strong environmental documentation · International stockist growth implies demand for scalable, consistent supply as distribution widens beyond New Zealand.
Japan · not disclosed · Color cosmetics (mass-market point makeup, e.g. 'Nose Shadow')
Fujiko Site ↗
- 62.9KMonthly visits · 2026-08
- #540,063Global rank
- #475 (Beauty and Cosmetics, Japan)Category rank
- 52.7%Bounce
- 2.22Pages/visit
- 00:00:58Duration
Top regions:Japan 100% · Top source:Organic Search 80.81%
A beginner-friendly, easy-to-apply mass-market makeup brand sold via its own DTC e-commerce site, physical retail stores, and the @cosme online platform.
- Parent
- Independent (かならぼ / kanalabo Co., Ltd.) · Founded Sources conflict slightly: one search snippet indicates kanalabo Co., Ltd. was established February 2015 with the Fujiko brand debuting March 2016; the brand's own site references 2019. Treating brand launch as circa 2015-2016.
- Revenue
- not disclosed
- Channels
- DTC e-commerce with membership program, physical retail ("SHOPLIST"), and cross-border e-commerce into China via platforms such as Lazada, Amazon and YesStyle
- Manufacturing
- Contract manufacturing — Fujiko is operated by Kana-Labo Co., Ltd., described as an eight-person beauty startup (BeautyTech.jp), implying reliance on contract manufacturers rather than owned factories; exact production country not publicly stated.
- Contact
- Phone 0120-913-836; contact form at https://fujikobrand.com/f/contact
- Leaders
- Founder Kana Yoshihama (吉濱佳奈), President of kanalabo Co., Ltd.
- Analyst view
- Fujiko is a fast-growing Japanese makeup brand from Kana-Labo, a very small team scaling mainly through e-commerce. Its line focuses on easy-application, natural-finish tints, brow color, and cheek products, with notable traction in China's beauty e-commerce market. Traffic is almost entirely domestic Japan, while explicit warnings about unauthorized China sales suggest demand is outpacing its own distribution control there.
- Partnership angles
- Very small internal team implies heavy reliance on contract manufacturers for formulation, filling, and packaging · Documented unauthorized resale in China points to need for authorized cross-border distribution support · Fast color-cosmetics cadence suggests interest in quick-turnaround OEM partners
Japan · Tokyo, Japan · Mass-market minimalist skincare (private label)
Muji Skincare Site ↗
- 19MMonthly visits · 2026-08
- #2,353Global rank
- #3 (Ecommerce and Shopping - Other, Japan)Category rank
- 36.55%Bounce
- 4.45Pages/visit
- 1m 34sDuration
Top regions:Japan 88.18% · United States 2.62% · Singapore 1.42% · Top source:Organic Search 42.3%
No-frills, ingredient-transparent skincare sold through Muji retail stores and e-commerce worldwide, highlighted by Ryohin Keikaku as a global growth engine.
- Parent
- Ryohin Keikaku Co., Ltd. (TSE: 7453) · Private brand; parent Ryohin Keikaku listed TSE: 7453 · Founded Muji brand founded 1980; skincare has long been part of the core Muji product range, recently scaled as a growth driver
- Revenue
- Beauty & health products revenue roughly doubled to approx. ¥100 billion in two years, about 13% of Ryohin Keikaku's total sales, FY2025 — Bloomberg / The Japan Times, March 2026
- Funding
- House brand of Ryohin Keikaku Co., Ltd. (TYO: 7453), publicly traded since 1998; Muji USA filed for Chapter 11 bankruptcy in 2020 amid pandemic closures (Wikipedia); no skincare-specific funding.
- Channels
- Muji retail stores worldwide · muji.com e-commerce · part of Muji's broader household/lifestyle retail network
- Manufacturing
- Contract manufacturing — English Wikipedia states Muji does not manufacture products in-house and keeps its manufacturing sources private across its range, which includes cosmetics; no cosmetics-specific factory country is disclosed (en.wikipedia.org/wiki/Muji).
- Contact
- Ryohin Keikaku corporate/IR (ryohin-keikaku.jp); Muji customer service
- Analyst view
- Muji's skincare line is a small part of Ryohin Keikaku's larger no-brand lifestyle retail business, sold through the same global stores and e-commerce site as its household goods and apparel. Manufacturing is outsourced to undisclosed contract factories rather than run in-house, keeping it asset-light but with little supply-chain transparency. Pricing stays affordable, reflecting Muji's minimalist, value-for-money positioning over a dedicated beauty strategy.
- Partnership angles
- Relies entirely on undisclosed contract manufacturers, so reliable OEM capacity across a huge SKU range matters more than brand-led innovation · Minimalist packaging and value pricing favor low-cost, high-efficiency production partners · As a small line inside a larger retailer, sourcing likely runs through central Ryohin Keikaku decisions.
France · Paris, France · Certified organic skincare (adaptogenic/botanical actives)
Absolution Site ↗
First French cosmetics brand to earn B Corp certification; organic (Ecocert/Cosmos, 99%+ natural-origin) skincare sold in about 350 points of sale across 27 countries, with France representing 40% of revenue.
- Parent
- Independent (Absolution Cosmétiques) · Founded 2009
- Revenue
- Not disclosed; reported profitable with 30% annual growth seven years after launch — premiumbeautynews.com
- Channels
- DTC site (absolution-cosmetics.com) · 'Points de vente' page indicates physical retail/pharmacy stockists in France
- Manufacturing
- Contract manufacturing · Made in France — Official site states 'une production française pour l'intégralité de notre gamme de soin et maquillage' (French production for our entire range); the phrasing does not claim an owned factory, consistent with contract manufacturing at certified French labs (absolution-cosmetics.com).
- Contact
- Via absolution-cosmetics.com contact page
- Leaders
- Isabelle Carron, founder — premiumbeautynews.com
- Analyst view
- Absolution is a French organic, naturopathy-inspired skincare/makeup brand founded in 2009 by Isabelle Carron, positioned around Ecocert/Cosmos-certified formulas and a 'pro-aging' philosophy. Products are made in France, sold via its own DTC site plus French retail/pharmacy points of sale. Its sustainability story extends to packaging (vegetable inks, ESAT-assembled boxes, reforestation). As a small independent brand, main risk is scale versus larger clean-beauty rivals.
- Partnership angles
- Certified-organic (Ecocert/Cosmos) formulas require partners who can supply and document certified-organic raw materials · 'Made in France' is core to brand identity, so any production partner must preserve that claim · Small independent scale suggests preference for flexible, smaller-batch manufacturing relationships.
France · Paris, France · Certified organic prestige skincare
Patyka Site ↗
First certified-organic French skincare house, sold in about 1,500 selective points of sale across 10 countries (750+ in France) — department stores, perfumeries and select pharmacies.
- Parent
- Groupe Finoli · Founded 2002
- Revenue
- not disclosed
- Channels
- DTC site · L'Institut 58 spa (Paris) · select retail points of sale
- Manufacturing
- Contract manufacturing · Made in France — Official site states products are '100% fabriqués en France et éco-conçus' and ECOCERT-certified; 'L'Institut 58 by PATYKA' is described as a Paris spa rather than a factory, consistent with contract manufacturing through French labs (brand site).
- Contact
- Via patyka.com contact page
- Leaders
- Alexandre Benamran, Pierre Juhen and Grégory Declercq took over the brand in 2013 and built Groupe Finoli — bigmedia.bpifrance.fr
- Analyst view
- Patyka is a French clean-beauty brand in the prestige segment, marketed as '100% made in France' and eco-designed, with ECOCERT-certified organic/natural formulas and B Corp status. It runs a Paris spa (L'Institut 58) alongside DTC and select retail; traffic is France-led with Italy and the US as secondary markets. Its certified-natural claims suggest reliance on external contract manufacturers rather than an owned factory. Its edge is ingredient certification over price or scale.
- Partnership angles
- Explicit 'made in France' and ECOCERT-organic claims mean any manufacturing partner must carry matching certification and full ingredient traceability · B Corp status implies broader supplier-level sustainability expectations, not just formulation quality · Prestige, spa-linked positioning favors smaller, higher-margin batch production over mass volume.
France · Paris, France · Natural personal care (deodorant origin, expanded to skincare, haircare, feminine hygiene)
Respire Site ↗
French clean-beauty D2C brand (deodorant pioneer) sold via its own e-commerce (50% of sales), pharmacies and retail, pursuing leadership in natural pharmacy care.
- Parent
- Independent (Respire SAS) · Founded 2019
- Revenue
- Net revenue €1.69 million per 2020 filed accounts; company does not disclose current figures but cites 75% annual growth — pappers.fr/societe.com
- Channels
- Partner pharmacies · physical retail points · own DTC site
- Manufacturing
- Contract manufacturing · Made in France — Official site states products are 'Fabriqués en France' (made in France) without specifying in-house vs contract production; typical of small DTC brands using French contract labs (brand site).
- Contact
- Via respire.co contact page
- Leaders
- Justine Hutteau, co-founder & President; Thomas Meheut, CEO — pappers.fr/rubypayeur.com
- Analyst view
- Respire is a French clean-beauty brand best known for aluminum-salt-free deodorants, positioned as a natural challenger to mainstream personal-care brands. Its site states products are 'made in France' and clinically proven, sold via partner pharmacies, physical points and DTC. Traffic is over 80% French with organic search leading. Growth signals point to category extension beyond deodorant; the risk is competition from larger clean-beauty entrants.
- Partnership angles
- Made-in-France, clinically-proven positioning requires a manufacturing partner capable of certified local production and clinical substantiation · Category extension beyond deodorant would need formulation partners across new product types · Pharmacy-channel distribution implies consistent regulatory documentation as the range expands.
France · Paris · Minimalist, ingredient-transparent skincare
Typology Site ↗
- 1.4MMonthly visits · 2026-08
- #40,578Global rank
- #29 (Beauty and Cosmetics, France)Category rank
- 50.27%Bounce
- 2.68Pages/visit
- 1m 37sDuration
Top regions:France 36.83% · United States 29.1% · Germany 6.08% · Top source:Organic Search 35.06%
French minimalist skincare brand that prints exact active-ingredient percentages on-label, sold primarily DTC online plus a Printemps Haussmann corner and hotel amenity placements.
- Parent
- none (independent; investors include Alven Capital, Daphni, Firstminute Capital, and Jaina Capital) · Founded 2019
- Revenue
- Profitable, selling over 3.2 million products annually; the company raised a $10M seed round in 2019 and has not disclosed subsequent revenue figures, per Beauty Independent/Crunchbase.
- Channels
- Own DTC site (primary) · limited third-party points of sale
- Manufacturing
- Contract manufacturing · Made in France — Official site states formulas are 'fabriquées en France' (made in France) without disclosing an owned factory, consistent with contract manufacturing through French cosmetic labs (brand site).
- Contact
- General support/contact via typology.com/support; affiliate program via typology.com/affiliation; no dedicated press/wholesale email publicly listed.
- Leaders
- Founder & CEO Ning Li (previously co-founder of Made.com), per Beauty Independent/Silicon Canals.
- Analyst view
- Typology is a French DTC skincare/haircare brand founded by Ning Li (also known for Made.com), built on short, transparent, ingredient-led formulas 'made in France,' with B Corp and PETA certifications. It shows substantial France and US traffic with organic search leading, typical of an SEO-driven DTC model, selling almost exclusively online. Growth signals are category expansion and audience growth beyond France; the risk is dependence on digital-acquisition efficiency.
- Partnership angles
- Made-in-France positioning without disclosed in-house facilities suggests reliance on external French contract manufacturers, so ongoing capacity and cost terms likely matter a great deal · Ingredient-led marketing means every new active needs clear documentation and traceability · Growing international (especially US) audience implies need for cross-market regulatory support as it scales.
Australia · Richmond, Melbourne, Victoria, Australia (MECCA Brands HQ; Mecca Max is an in-house brand with no separate headquarters) · Colour cosmetics (makeup), with skincare and fragrance extensions
Mecca Max Site ↗
- 6.1MMonthly visits · 2026-08
- #7,823Global rank
- #2 (Beauty and Cosmetics, Australia)Category rank
- 39.45%Bounce
- 5.33Pages/visit
- 00:03:56Duration
Top regions:Australia 78.03% · New Zealand 12.19% · United States 3.21% · Top source:Organic search 44.24%
MECCA's own fast-growing colour-cosmetics line, confirmed still active and being reformulated/expanded as of mid-2026, sold exclusively through MECCA's 110+ Australia/NZ stores and its mecca.com/meccabeauty.co.nz sites — not wholesaled to other retailers.
- Parent
- Mecca Brands Pty Ltd, trading as MECCA (ultimate holding company RTCH Pty Ltd), wholly owned by founder Jo Horgan and her husband Peter Wetenhall; Mecca Max is an in-house private-label brand launched via MECCA's Mecca Maginations brand incubator · private (subsidiary of privately-held Mecca Brands/RTCH Pty Ltd; not listed) · Founded 2017, launched as one of MECCA's in-house colour-cosmetics brands
- Revenue
- Not disclosed at brand level. Parent RTCH Pty Ltd (trading as MECCA) reported AU$1.43 billion total revenue and AU$125.9M profit after tax for FY2025 (year ended 27 December 2025), up from AU$1.36 billion revenue the prior year, per AFR and MECCA's own FY25 results announcement.
- Channels
- MECCA retail stores (Australia/NZ) and mecca.com; private label exclusive to MECCA, not sold at other retailers
- Manufacturing
- Contract manufacturing · Made in Taiwan (reported for some items per consumer forums; not disclosed by MECCA) — Consumer reports (Reddit r/AustralianMakeup, Beauty Heaven forum, 2017) say Mecca Max items were made in Taiwan, unlike sibling line Mecca Cosmetica's Australian-made products; MECCA's own site does not disclose manufacturing (via Brave search).
- Contact
- General MECCA customer care via mecca.com Contact Us and phone 1800 007 844; corporate line +61 3 9420 7373; MECCA Brands Pty Ltd is headquartered in Richmond, Victoria, Australia. No separate corporate contact is published for the Mecca Max sub-brand.
- Leaders
- MECCA founder Jo Horgan (1997), now Founder & Co-CEO of parent Mecca Brands; co-owner and Co-CEO Peter Wetenhall (her husband), per AFR/IBISWorld; Mecca Max operates under MECCA's in-house brand incubator, described in 2022 by its then chief officer Marita Burke, per Inside Retail Australia.
- Analyst view
- Mecca Max is the in-house, entry-price makeup line of MECCA, Australia's largest prestige-beauty retailer, sold only through MECCA stores and mecca.com rather than as a standalone DTC brand. Traffic figures here reflect the whole mecca.com domain, which also carries Mecca Cosmetica and hundreds of third-party brands. Hero items run $16-38 AUD, well below MECCA's typical prestige assortment. Manufacturing is undisclosed; unverified consumer reports point to Taiwan for part of the range.
- Partnership angles
- Private-label line for a large multi-brand retailer, so competitive OEM pricing and fast reorder turnaround matter more than brand storytelling · No disclosed manufacturer, leaving room for contract producers matching MECCA's quality bar at accessible price points · Frequent new-shade drops reward suppliers who support rapid formula iteration.
Ireland · Dublin (Dundrum), Ireland · Color cosmetics
Sculpted by Aimee Site ↗
- 221.6KMonthly visits · 2026-08
- #177,606Global rank
- #191 (Beauty and Cosmetics, United Kingdom)Category rank
- 52.52%Bounce
- 3.65Pages/visit
- 00:02:07Duration
Top regions:Ireland 59.96% · United States 10.61% · United Kingdom 7.82% · Top source:Organic Search 46.89%
Vegan, cruelty-free '5-minute makeup' brand sold DTC, through 4 Irish/UK flagship stores, and via ~600 retail doors across 68 countries including the Middle East.
- Revenue
- €32.6M revenue in 2024, up 47% YoY (Irish Times/RTE, Oct 2025); €3.9M pre-tax profit 2024; forecasting ~€41M for 2025 (Irish Times, Nov 2025)
- Channels
- DTC webshop (EU/UK/US) · own stores in Dublin, London, Belfast · third-party stockists
- Manufacturing
- Contract manufacturing — Brand Commitments page speaks of 'responsible partnerships across our supply chain' and B Corp/vegan/cruelty-free certification rather than naming an owned factory, consistent with contract manufacturing typical of indie DTC makeup brands; specific country not disclosed (brand Brand Commitments page).
- Contact
- Customer service via help.sculptedbyaimee.com; Pro MUA and 'Sculpted Squad' creator-partnership applications via dedicated pages; press coverage listed at /pages/in-the-press
- Leaders
- Aimee Connolly, Founder & CEO — source: Irish Times (Oct/Nov 2025), Get The Gloss (May 2026)
- Analyst view
- Sculpted by Aimee is an Irish makeup/skincare brand founded by Aimee Connolly, B Corp certified, sold through its own EU/UK/US sites plus flagship stores in Dublin, London and Belfast alongside third-party stockists. Its Brand Commitments page cites 'responsible partnerships across our supply chain' rather than owned factories, consistent with contract manufacturing. Pricing (roughly €22-36) fits a masstige tier. Traffic is 60% Irish with meaningful US/UK spillover from export growth.
- Partnership angles
- B Corp and vegan/cruelty-free commitments framed around 'responsible partnerships' suggest active management of external contract manufacturers rather than owned factories · Growing US/UK traffic alongside Irish flagship stores signals appetite for continued international retail expansion needing scalable supply · Cream-cosmetics focus implies ongoing need for stable emulsion formulations.
Switzerland · Commugny · Haircare and body care, refillable/sustainable packaging
Nuniq Site ↗
Swiss haircare/body-care startup selling vegan, refillable and recyclable-packaged shampoo, conditioner and hair 'boosters', designed in Switzerland; bootstrapped, winner of the >>venture>> 2020 Retail & Consumer Services prize.
- Parent
- Independent · Founded 2021 (Carmen Escaño Serrano and Silvia Marquez Calvet)
- Revenue
- not disclosed
- Channels
- DTC site (nuniq.io) only; no marketplace, retailer or store presence found
- Manufacturing
- Contract manufacturing · Made in Spain — Brand states 'Designed in Switzerland, made in Spain,' indicating contract production in Spain (brand About Us page).
- Contact
- hello@nuniq.io
- Leaders
- Carmen Escaño Serrano, Co-Founder; Silvia Marquez Calvet, Co-Founder
- Analyst view
- Nuniq is a Swiss-headquartered, direct-to-consumer hair and body-care brand built around refillable, recyclable packaging. It sells only through its own site, with manufacturing based in Spain despite Swiss design and leadership, suggesting contract production. Pricing is mid-premium for shampoo, conditioner and serums. No public funding is disclosed, and traffic remains modest, indicating an early-stage, founder-led business reliant on organic search.
- Partnership angles
- Relies on refillable, recyclable packaging as a core promise, so partners must support refill formats · Spain-based contract production suggests openness to alternative or additional manufacturing partners for scale · Sustainability positioning means new ingredients need clear eco-documentation.
United States · Harlem, New York, NY · Skin-tint-led color cosmetics for deeper skin tones
Ami Colé Site ↗
Clean, skin-tint-focused makeup for melanin-rich skin tones with West African-inspired ingredients (e.g., baobab), sold DTC and at Sephora US/Canada.
- Parent
- none (independent); L'Oréal made an undisclosed minority investment via its venture arm, September 2024 · Founded 2021
- Revenue
- Approximately $3.5 million in sales as of September 2024, per company statements reported at the time of the L'Oréal investment
- Funding
- $1M pre-seed from Imaginary Ventures, Lindsay Peoples Wagner and Hannah Bronfman; undisclosed L'Oréal venture investment, Sept 2024 (Wikipedia); brand reportedly closed 2025 (Cosmetics Business).
- Channels
- DTC site · Sephora (US & Canada)
- Manufacturing
- Contract manufacturing · Made in Italy — Goop reports products are 'manufactured in Italy' while the brand is created and headquartered in Harlem, NY (goop.com, via search).
- Contact
- Customer service via amicole.com contact page; no public wholesale or press email listed on-site.
- Leaders
- Founder Diarrha N'Diaye-Mbaye, per company/press coverage of the 2024 L'Oréal investment.
- Analyst view
- Ami Colé is a Harlem-founded makeup and skincare brand launched in 2021 for melanin-rich skin, with clean-ingredient formulas inspired by founder Diarrha N'Diaye-Mbaye's Senegalese heritage. It raised pre-seed funding from Imaginary Ventures and beauty angels, then an undisclosed L'Oréal venture investment in 2024, selling via Sephora in the US and Canada. Products were reportedly contract-manufactured in Italy. Trade press reported the brand's 2025 closure despite this strategic backing.
- Partnership angles
- Relied on an external Italian contract manufacturer, so production continuity and flexible minimum orders were recurring concerns · Inclusive, clean-ingredient positioning required documented formulas and proven performance on deep skin tones · Reported 2025 closure suggests any revival would need a leaner, more flexible supply structure.
美国 · 口腔护理
Bite Site ↗
- 72.7KMonthly visits · 2026-08
- #416,107Global rank
- #1,472 (Beauty and Cosmetics, United States)Category rank
- 35.72%Bounce
- 3.41Pages/visit
- 52sDuration
Top regions:United States 69.2% · Mexico 3.37% · Canada 3.22% · Top source:Organic Search 34.92%
玻璃罐牙膏片鼻祖+订阅补充
- Revenue
- not disclosed
- Funding
- Sought $325,000 for a 5% stake on Shark Tank (aired March 2020); deal outcome not confirmed (Forbes).
- Channels
- DTC subscription site · Amazon
- Manufacturing
- Contract manufacturing · Made in United States (California) — Brand FAQ states Toothpaste Bits, Mouthwash Bits and Whitening Gel are made in California; likely a California contract manufacturer given the brand's small DTC scale (bitetoothpastebits.com FAQ, via search).
- Analyst view
- Bite (Toothpaste Bits) is a zero-waste oral-care brand operating as public-benefit corporation The Kind Lab PBC, selling toothpaste and mouthwash tablets in refillable glass jars. Founder Lindsay McCormick gained visibility via a 2020 Shark Tank pitch and built a subscription DTC model with B Corp certification. Its tablets are stated to be made in California; its toothbrush uses China-grown bamboo. Larger oral-care rivals launching similar formats is a key risk.
- Partnership angles
- Zero-waste, refillable format needs manufacturing/packaging partners able to support glass-refill logistics rather than standard tube filling · Tablet-format toothpaste is a specialized process, so consistent production capacity in that format is a likely priority · B Corp status implies partners must support sustainability and ingredient-sourcing documentation.
- Site style
- 清洁自然 · 玻璃罐/零塑料 · Shopify(估)
- Conversion play
- 订阅制+环保叙事 · Instagram
- Worth borrowing
- 洁牙片品类标杆,本厂产品直接对标 · Fit 高
United States · San Francisco, CA (via Kendo Brands) · Inclusive makeup, expanded into skin and hair
Fenty Beauty Site ↗
- 1.8MMonthly visits · 2026-08
- 42.57%Bounce
- 5.24Pages/visit
- 00:02:40Duration
Top regions:United States 66.28% · Canada 4.23% · Australia 3.43% · Top source:Organic search 32.09%
Foundation-shade-range pioneer sold through Sephora, Amazon, DTC, and TikTok Shop, co-owned by Rihanna and LVMH's Kendo Brands incubator.
- Parent
- Kendo Holdings (LVMH Moet Hennessy Louis Vuitton, 50%) and Rihanna (50%) · private (LVMH itself listed: EPA: MC); LVMH reported exploring a sale of its 50% Fenty stake in October 2025 · Founded 2017
- Revenue
- Press estimates range from approximately $450M to approximately $602M in net sales for 2024, with a potential valuation of $1-2B+ discussed during LVMH's 2025 stake-sale process; no single audited figure has been disclosed, per CNBC (Oct 2025)/Femfounded.
- Funding
- 50-50 joint venture between Rihanna and LVMH; LVMH reported to have committed roughly $10M for initial launch (WWD, via Wikipedia); operation valued around $2.8B (Forbes, via Wikipedia).
- Channels
- DTC site · Sephora · Harvey Nichols (UK) · Ulta Beauty (since March 2022) · African markets (since May 2022); sold in about 17 countries
- Manufacturing
- Contract manufacturing — Wikipedia states Fenty Beauty products are produced through LVMH's Kendo Holdings, described as an incubator that produces cosmetics as white-label products; specific factory countries are not disclosed.
- Contact
- General contact via fentybeauty.com/pages/contact-us; parent Kendo Brands (HQ San Francisco, offices also in Toronto, London, Paris, Singapore) handles PR/influencer relations.
- Leaders
- Founder Rihanna (Robyn Fenty); brand managed under Kendo Brands/LVMH leadership, per CNBC (Oct 2025).
- Analyst view
- Fenty Beauty is a 50-50 joint venture between Rihanna and LVMH launched in 2017, credited with popularizing extended foundation shade ranges (40-plus shades) across color cosmetics. Products are made through LVMH's Kendo Holdings on a white-label-style contract basis and sold via Sephora, Ulta (since 2022), Harvey Nichols and its own site across about 17 countries. Early sales were strong ($72 million in month one, per press reports); the brand has since added skincare and fragrance lines.
- Partnership angles
- Manufactured through a contract/incubator model (Kendo), so OEM capacity, cost control and fast shade-matching turnaround directly shape supplier relationships · Expansion into skincare and fragrance implies need for cross-category formulation partners beyond color cosmetics · Broad footprint (17-plus countries) requires suppliers comfortable with multi-region compliance.
- Site style
- 明星/叙事 · 40色号阵列视觉 · 企业自建(估)
- Conversion play
- 色号包容性即话题 · TikTok
- Worth borrowing
- 色号矩阵展示法 · Fit 低
United States · Los Angeles, CA (via incubator Beach House Group; standalone HQ not independently disclosed) · Skincare / color cosmetics (also runs Fashion and Coffee sub-brands)
Florence by Mills Site ↗
- 68.4KMonthly visits · 2026-08
- 42.88%Bounce
- 1.78Pages/visit
- 00:00:25Duration
Top regions:United States 36.27% · Vietnam 6.89% · United Kingdom 6.45% · Top source:Organic search 80.94%
Millie Bobby Brown's clean beauty brand for Gen Z, sold DTC and via Ulta Beauty and Superdrug.
- Parent
- Majority owned by Millie Bobby Brown and family since Dec 2020 (bought out incubator Beach House Group, which remains a minority shareholder) · Founded August 2019
- Revenue
- not disclosed (Business of Fashion, Feb 2024, notes 'zero public financial data'; third-party e-commerce trackers estimate $1.7M-$3.4M in online-only sales, unconfirmed by company)
- Funding
- Brown family acquired majority stake in Florence Beauty LLC, December 2020; Beach House Group retains minority stake (Wikipedia).
- Channels
- DTC site · Ulta Beauty · Boots (UK); brand extensions in fashion, fragrance and coffee sold online
- Manufacturing
- Contract manufacturing · Made in Italy (cosmetics, via Give Back Beauty group) · Switzerland (fragrance, via Givaudan) — Wikipedia states Florence Beauty LLC (majority owned by the Brown family, with Beach House Group as minority owner) partnered with Italian cosmetics/perfume group Give Back Beauty and Swiss manufacturer Givaudan in March 2021 for production.
- Contact
- General contact form; separate Fashion and Coffee sub-brand storefronts each with their own FAQ pages; no distinct press/wholesale email publicly listed
- Leaders
- Millie Bobby Brown, Founder (majority owner since Dec 2020); no publicly named standalone CEO found
- Analyst view
- Florence by Mills is a teen/Gen-Z beauty brand launched by actress Millie Bobby Brown in 2019, majority-owned by the Brown family via Florence Beauty LLC with Beach House Group as minority owner. Since 2021 it has used Italian group Give Back Beauty and Swiss manufacturer Givaudan for production. Distribution runs through Ulta and Boots, plus extensions into fashion, fragrance and coffee. Similarweb shows a recent traffic decline and no available rank, suggesting a softening audience.
- Partnership angles
- Already contract-manufactured via an Italian cosmetics group and a Swiss fragrance house, so partner selection centers on OEM cost, capacity and category range · Frequent lifestyle-category extensions (fashion, coffee, fragrance) suggest appetite for new-category product development beyond core beauty · Youth-focused positioning means formulation and safety documentation for younger, sensitive skin matters.
United States · New York, NY (per Wikipedia); operations historically run via Seed Beauty in Oxnard, CA · Celebrity-founded color cosmetics
Kylie Cosmetics Site ↗
- 547.1KMonthly visits · 2026-08
- #80,132Global rank
- #287 (Beauty and Cosmetics, United States)Category rank
- 38.39%Bounce
- 3.76Pages/visit
- 00:01:45Duration
Top regions:United States 48.53% · Canada 4.22% · Australia 2.64% · Top source:Organic Search 38.58%
Kylie Jenner's mass-to-prestige color cosmetics and skincare line, sold DTC, at Ulta and internationally, majority-owned by Coty since 2019.
- Parent
- Coty Inc. (51% controlling stake acquired November 2019 for $600 million; Kylie Jenner retains ~44%) · private (majority owned by Coty Inc., NYSE: COTY) · Founded 2014 (company); Lip Kit product launch November 2015
- Revenue
- Over $300 million in total revenue by end of 2016 (early lip-kit era); current figures reported only within Coty's consolidated results, per Wikipedia
- Funding
- Coty acquired a 51% controlling stake for $600M in November 2019, valuing the company at approximately $1.2B; Kylie Jenner retains roughly 44% ownership as chairperson (Wikipedia).
- Channels
- DTC site · Ulta · Amazon
- Manufacturing
- Contract manufacturing · Made in United States — Wikipedia: production was handled by contract manufacturer/incubator Seed Beauty (Oxnard, California) from the brand's 2015 launch; Coty acquired a 51% controlling stake in November 2019.
- Contact
- Customer service via kyliecosmetics.com; corporate/investor inquiries via Coty Inc.'s investor relations (coty.com).
- Leaders
- Founder Kylie Jenner; majority stake held by Coty Inc. since Nov 2019, per Wikipedia and Coty investor materials.
- Analyst view
- Kylie Cosmetics is a celebrity-founded color-cosmetics brand that scaled from one Lip Kit in 2015 to nine-figure revenue before Coty acquired 51% in 2019. About 547K monthly visits and a rank near 80,000 show a large, social-media-driven audience. Manufacturing has run through contract manufacturer Seed Beauty since launch rather than an owned factory. Distribution spans DTC, Ulta and Amazon. Risks: reliance on founder social reach and past valuation scrutiny.
- Partnership angles
- Contract-manufactured, social-media-driven cosmetics with frequent drops need fast-turn formulation and packaging cycles · Ulta/Amazon plus DTC at accessible pricing implies ongoing need for cost-efficient, high-volume production · Celebrity-founder model favors ready-to-launch formulas brandable around a public figure's moments.
- Site style
- 明星/叙事 · 粉色/滴唇视觉 · Shopify(估)
- Conversion play
- 限量发售制造稀缺 · Instagram
- Worth borrowing
- 饥饿营销机制 · Fit 低
United States · Los Angeles, CA · K-beauty-inspired ritual skincare
Then I Met You Site ↗
- 25.6KMonthly visits · 2026-08
- #1,154,184Global rank
- #3,443 (Beauty and Cosmetics, United States)Category rank
- 59.18%Bounce
- 1.82Pages/visit
- 00:00:09Duration
Top regions:United States 74.58% · Turkey 10.13% · Philippines 5.89% · Top source:Organic Search 31.91%
Slow-beauty, double-cleansing-focused skincare from Soko Glam co-founder Charlotte Cho, sold DTC and at Sephora (US and Asia).
- Parent
- none (independent) · Founded 2017
- Revenue
- Not disclosed
- Channels
- DTC site · Sephora · Soko Glam
- Manufacturing
- Contract manufacturing · Made in South Korea — Brand's own site states products are 'created with leading manufacturers and cosmetic chemists in South Korea,' indicating a contract-manufacturing model (thenimetyou.com).
- Contact
- Contact page at thenimetyou.com; no public wholesale or press email listed on-site.
- Leaders
- Founder Charlotte Cho (also co-founder of Soko Glam), per Glossy and WWD.
- Analyst view
- Then I Met You is a prestige K-beauty brand founded by Charlotte Cho, built on Korean ritual-based cleansing and moisturizing routines. The brand states products are made with manufacturing partners and chemists in South Korea, an explicit contract-manufacturing model. Hero pricing spans $17-$168, and press coverage (NYT, Allure, Harper's Bazaar) suggests media-driven growth. Public funding data was not found.
- Partnership angles
- Built on South Korean contract manufacturing, so OEM capacity and MOQs directly shape growth · Ritual-based, ingredient-story positioning means new products need strong provenance documentation · Small, media-driven audience suggests room for premium limited editions over mass volume · Prestige pricing requires consistent high-touch formulation quality.
United States · Los Angeles, CA · Sensitive-skin-friendly color cosmetics
Tower 28 Site ↗
- 560.8KMonthly visits · 2026-08
- #81,719Global rank
- #231 (Beauty and Cosmetics, United States)Category rank
- 40.41%Bounce
- 3.52Pages/visit
- 00:01:16Duration
Top regions:United States 78.92% · Canada 4.25% · Australia 3.63% · Top source:Organic Search 41.25%
Fragrance-free, sensitive-skin-friendly makeup (cream blush, lip/cheek products) sold DTC, at Sephora, Ulta and Target.
- Parent
- none (independent) · Founded 2019
- Revenue
- Not disclosed; Series A (Dec 2023) valued the company at $228 million, per femfounded.org
- Channels
- DTC site · Sephora
- Manufacturing
- Contract manufacturing · Made in United States · Canada · Italy · Czech Republic — Brand FAQ states products are made 'domestically in the United States, as well as Canada, Italy, and the Czech Republic' (tower28beauty.com FAQ).
- Contact
- Customer service via tower28beauty.com contact page; no public wholesale or press email listed on-site.
- Leaders
- Founder and CEO Amy Liu, per CEW and The Everymom.
- Analyst view
- Tower 28 is a clean, sensitive-skin-focused makeup and skincare brand founded by CEO Amy Liu, built around allergy/dermatologist testing and National Eczema Association guidelines. It states products are made in the US, Canada, Italy and the Czech Republic. Hero pricing of $16-$36 and Sephora-adjacent distribution place it in masstige. A viral TikTok spray suggests social-platform-driven growth.
- Partnership angles
- Multi-country manufacturing (US, Canada, Italy, Czech Republic) already spans several regulatory regimes for new formulations · Strict allergy/eczema-association compliance means every ingredient needs dermatological testing and paperwork · TikTok-driven virality on hero SKUs suggests demand for fast production scaling · Fragrance-free positioning narrows the acceptable ingredient palette.
- Site style
- 多巴胺Z世代 · 加州色彩/沙滩感 · Shopify(估)
- Conversion play
- 敏感肌认证叙事 · TikTok
- Worth borrowing
- 细分人群卡位 · Fit 中
United Kingdom · London · Membership-model DTC luxury-grade beauty
Beauty Pie Site ↗
- 559.4KMonthly visits · 2026-08
- 54.73%Bounce
- 3.75Pages/visit
- 00:01:44Duration
Top regions:United Kingdom 64.56% · United States 23.47% · Brazil 0.96% · Top source:Paid Search 24.34%
UK membership "buyers club" beauty brand selling luxury-grade formulations direct to consumers online at cost-plus pricing.
- Parent
- Beauty Pie Ltd (independent; backed by venture investors incl. a US$100M Series B round) · Founded 2016
- Revenue
- not disclosed; company reported first year of profitability and a valuation north of US$500 million by 2025 — BeautyMatter/TechCrunch
- Channels
- Membership DTC site (UK and US, GBP/USD)
- Manufacturing
- Contract manufacturing — Site states: "We formulate with the same world-class labs and high-performance ingredients as the big brands" (beautypie.com), indicating contract manufacturing shared with premium competitors; specific factories/countries are not disclosed.
- Contact
- Customer support via help.beautypie.com; no public press or wholesale contact found (pure DTC membership model)
- Leaders
- Marcia Kilgore, Founder — Wikipedia, Glossy
- Analyst view
- Beauty Pie is a British membership beauty brand founded by Marcia Kilgore in 2016, selling via an annual-fee (about £59) "buying club" model at cost-plus prices. It says it uses the same contract labs as major luxury brands, without naming them. It operates DTC across the UK and US. Similarweb shows UK-led traffic (65%) and a recent ~19% month-on-month traffic decline. No funding details are disclosed.
- Partnership angles
- Built around access to the same contract labs used by luxury brands, so premium-tier OEM/ODM capacity and cost transparency are central to the model · UK/US-only today, leaving room for new-market formulation support if membership expands · Cost-plus pricing rewards luxury-equivalent quality at lower unit cost.
United Kingdom · Brighton, UK · Hormone-focused facial skincare — fabric sheet masks, cleansers, treatments for cycle-related skin changes
Faace Site ↗
- 13.3KMonthly visits · 2026-08
- #2,141,786Global rank
- #2,434 (Beauty and Cosmetics, United Kingdom)Category rank
- 59.87%Bounce
- 1.14Pages/visit
- 00:00:01Duration
Top regions:United States 36.59% · Philippines 28.94% · United Kingdom 22.25% · Top source:Organic Search 42.24%
DTC/Instagram-native skincare brand ("As Seen on Dragons' Den") targeting hormonal and menopause-related skin issues, sold online and through 59+ retailers including Harrods and LookFantastic across 23 countries.
- Parent
- Independent · Founded 2019 (company incorporated Jan 2019); brand launched 2020
- Revenue
- Over £400,000 in sales in its first 2.5 years (to Feb 2023); raised £165,969 via a Seedrs/Republic Europe crowdfunding round (Feb 2023) at a £1.3m pre-money valuation (CosmeticsBusiness.com; europe.republic.com)
- Channels
- DTC site (wearefaace.com)
- Manufacturing
- Contract manufacturing · Made in United Kingdom — Brand FAQ states all products are made in the UK; founder's Nov 2025 newsletter refers to 'our old manufacturers' having closed, indicating use of third-party contract manufacturers (wearefaace.com FAQ; femalefounder.substack.com, via search).
- Contact
- hello@wearefaace.com (official contact page)
- Leaders
- Jasmine Wicks-Stephens, founder (CosmeticsBusiness.com, Feb 2023)
- Analyst view
- Faace is a UK direct-to-consumer skincare and facial-tools brand. Its FAQ states products are made in the UK, though a late-2025 founder update referencing a closed manufacturing partner points to contract rather than owned production. Traffic skews internationally, with the US and Philippines outranking the UK in visit share, suggesting export or influencer-led demand. No public funding is disclosed, and the recent manufacturer transition is a near-term supply risk.
- Partnership angles
- Recently lost its prior UK contract manufacturer, so sourcing a new, reliable OEM partner is an immediate priority · Outsized traffic from outside the UK suggests appetite for export-ready packaging/regulatory support · Facial-tool plus skincare hybrid range may need combined device and formulation partners.
英国 · 口腔护理
Suri Site ↗
- 572.7KMonthly visits · 2026-08
- #83,214Global rank
- #43 (Beauty and Cosmetics, United Kingdom)Category rank
- 36.43%Bounce
- 3.20Pages/visit
- 3m 12sDuration
Top regions:United Kingdom 51.43% · United States 35.98% · Australia 1.22% · Top source:Organic Search 21.78%
可持续声波牙刷
- Revenue
- not disclosed
- Channels
- DTC site (trysuri.com) · select retail stockists · subscription refills (toothpaste tablets, brush heads)
- Manufacturing
- Contract manufacturing · Made in China — Independent reviewers (LeafScore, Electric Teeth, Dezeen) report Suri's electric toothbrushes are made in China via contract manufacturers despite the brand's London base and sustainability marketing (via Brave search).
- Analyst view
- Suri is a London-based oral-care challenger selling a premium sonic toothbrush positioned on sustainability (biomaterial refills, take-back recycling) rather than price. It sells mainly DTC with a subscription refill model and limited retail listings. Independent reviewers report the hardware is made in China via contract manufacturers, a gap between sustainability marketing and device supply chains. Funding is undisclosed; main risk is single-SKU dependence versus much larger incumbents.
- Partnership angles
- Hardware is contract-manufactured in China while sustainability marketing is central, so partners must document sourcing/emissions verifiably · Subscription refill model needs stable recurring supply of consumables · Small DTC team likely needs support with device compliance/testing, not just cosmetic formulation.
- Site style
- 临床极简 · 莫兰迪色/铝制机身 · Shopify(估)
- Conversion play
- 环保+可维修叙事 · Instagram
- Worth borrowing
- 可持续硬件叙事 · Fit 高
Philippines · Quezon City, Philippines · Makeup with skincare benefits ('skin-caring makeup'), plus suncare and haircare
Happy Skin Site ↗
Homegrown Filipino 'skin-caring' makeup brand sourcing formulations from Japan, Korea and Taiwan, a cult-favorite top local beauty player sold via Lazada, Shopee, TikTok Shop and retail.
- Parent
- Allure Asia Inc. · Founded 2013 (October 2013)
- Revenue
- not disclosed
- Channels
- DTC site (specific Philippine retail partners not confirmed via fetch this session)
- Manufacturing
- Contract manufacturing · Made in Japan, Korea, Taiwan — Brand's About Us page states its products are "sourced from the beauty capitals of the world - Japan, Korea, and Taiwan," indicating contract/OEM manufacturing abroad rather than in-house Philippine production.
- Contact
- Via happyskincosmetics.com
- Leaders
- Jacqueline 'Jacq' Yuengtian Gutierrez, Co-Founder & CEO (also Co-Founder & CEO of sister brand BLK Cosmetics) — source: LinkedIn
- Analyst view
- Happy Skin is a Filipino color-cosmetics and skincare brand founded in October 2013 that sources manufacturing from established beauty hubs in Japan, Korea and Taiwan rather than producing in-house, a common approach among Southeast Asian beauty brands. Traffic is majority Philippine (72.5%) with a notable US share (21%), suggesting some export or diaspora interest. It is discovered mainly through search (65.6% organic) rather than direct navigation.
- Partnership angles
- Reliance on Japan/Korea/Taiwan OEM partners means the brand is used to trend-responsive, quality-driven East Asian manufacturing standards · Any new supplier would need to match the finishing and texture quality already associated with those established beauty hubs · Notable US traffic share suggests some interest in products or claims that travel well to overseas Filipino or wider export markets.
Vietnam · Ho Chi Minh City · Vegan skincare and haircare
Cocoon Site ↗
- 83.7KMonthly visits · 2026-08
- #471,440Global rank
- #18 (Beauty and Cosmetics, Vietnam)Category rank
- 36.33%Bounce
- 1.85Pages/visit
- 00:00:33Duration
Top regions:Vietnam 94.35% · United States 3.26% · Malaysia 1.12% · Top source:Organic search 76.06%
Vietnam's first Leaping Bunny/PETA-certified vegan beauty brand, sold through Watsons Vietnam retail and domestic e-commerce/social commerce (Shopee, TikTok Shop).
- Parent
- Nature Story Cosmetic Co., Ltd. · Founded 2013
- Revenue
- not disclosed
- Channels
- DTC e-commerce · own retail/collection-point network (120 points across 14 Vietnamese provinces for a bottle-refill program) · recently expanded to Japan
- Manufacturing
- Contract manufacturing · Made in Vietnam — Brand site names manufacturer "CONG TY TNHH NATURE STORY" (Nature Story LLC) at Xuyen A Industrial Park, Duc Lap, Tay Ninh Province, Vietnam, distinct from brand-operating entity Y&B Joint Stock Company.
- Contact
- Corporate contact via cocoonvietnam.com and the Cocoon Vietnam LinkedIn company page; also listed on Watsons Vietnam's brand page
- Leaders
- Tin Nguyen, Co-founder and Chief Product Officer — Personal Care Magazine
- Analyst view
- Cocoon is a Vietnamese vegan skincare and haircare brand built on domestic ingredients like bitter melon, coconut, turmeric, coffee and lotus, marketed as "Vietnamese soul in bottles" and certified cruelty-free by Leaping Bunny, The Vegan Society and PETA. It is made by Nature Story LLC in Tay Ninh province under operator Y&B Joint Stock Company, sells via e-commerce and 120 refill collection points across 14 provinces, and has recently begun exporting to Japan.
- Partnership angles
- Vietnamese-origin natural actives and cruelty-free certification mean new ingredient partners need clean sourcing documentation and cruelty-free proof · Recent entry into the Japanese export market signals a need for export-market regulatory and formulation adaptation support · Its bottle-refill/collection-point program signals ongoing interest in sustainable packaging partnerships.
Vietnam · Ho Chi Minh City, Vietnam · Professional makeup (base, lip, eye)
M.O.I Cosmetics Site ↗
- 45.4KMonthly visits · 2026-08
- #797,837Global rank
- #42 (Beauty and Cosmetics, Vietnam)Category rank
- 37.1%Bounce
- 1.45Pages/visit
- 00:00:13Duration
Top regions:Vietnam 84.89% · United States 8.47% · India 2.65% · Top source:Organic Search 44.75%
Billed as Vietnam's first professional makeup brand at 'international quality, reasonable price,' co-founded and creatively led by singer Hồ Ngọc Hà, sold online and through Vietnamese retail.
- Parent
- Công Ty TNHH M.O.I Cosmetics (M.O.I Cosmetics Co., Ltd.) · Founded 2017 (registered 25 October 2017)
- Revenue
- not disclosed (a third-party estimate of roughly $1M total funding exists but is not a company-reported revenue figure)
- Channels
- DTC site · Shopee · Lazada · distributor network
- Manufacturing
- Contract manufacturing · Made in South Korea — Brand's own About/Gioi Thieu page states all products are 'Made in Korea,' produced externally rather than in an owned factory (moicosmetics.vn/pages/gioi-thieu).
- Contact
- info@moicosmetics.vn; hotline 0901 060 668 / 1900 575 729; HQ Ree Tower, 9 Đoàn Văn Bơ, Ho Chi Minh City
- Leaders
- Hồ Ngọc Hà, Co-Founder & Creative Director — source: moicosmetics.vn
- Analyst view
- M.O.I Cosmetics, established in Ho Chi Minh City in 2017, markets itself as Vietnam's first professional makeup brand at accessible prices with international quality standards. Products are contract-manufactured in South Korea and sold via its own site plus Shopee, Lazada and a distributor network. Hero cushions and lip tints are priced for the Vietnamese mass market. Traffic is concentrated in Vietnam with a small international tail. No public funding or acquisition information exists.
- Partnership angles
- Already relies on Korean OEM manufacturing, so maintaining and possibly diversifying that contract-manufacturing relationship is central to its supply chain · Mass-market Vietnamese pricing means new formulations must hit tight cost targets · Distributor and marketplace-driven growth could create demand for broader SKU ranges (skincare adjacencies) needing formulation development.
Vietnam · Ho Chi Minh City, Vietnam · D2C beauty & personal care (multi-brand)
Skinetiq Site ↗
Ho Chi Minh City D2C beauty brand-builder known for data-driven digital scaling, now 75%-owned by India's listed Marico Limited after growing via online-first, influencer-led distribution.
- Parent
- Marico Limited (75% stake acquired, announced Feb 2026); Skinetiq Joint Stock Company · private subsidiary; majority owner Marico Limited is publicly listed (BSE/NSE: MARICO), India · Founded 9 January 2020, Ho Chi Minh City
- Revenue
- Not disclosed (Marico's 75% stake acquisition value not disclosed in press coverage reviewed) — Vietnam Investment Review, 10 Feb 2026
- Channels
- DTC site
- Manufacturing
- Contract manufacturing — Homepage states it partners 'with the leading multinational companies and labs/manufactories' to bring products to market, i.e. no owned factory disclosed and no specific country named (skinetiq.vn homepage).
- Contact
- Via skinetiq.vn; corporate/investor contact now via Marico Limited following the majority-stake acquisition
- Leaders
- Bui Ngoc Anh, Founder & CEO (previously founded and exited AVC Communications to Edelman, 2016); Hannah Nguyen, Co-Founder (beauty blogger, 1.5M+ followers) — vir.com.vn, dealroom.co
- Analyst view
- Skinetiq positions itself as a direct-to-consumer skincare brand partnering with multinational manufacturers and labs rather than owning production, though it names no specific countries or partners. Its web traffic is small, entirely Vietnam-based, and reportedly declining, suggesting a niche or early-stage business. No pricing, retail partners, funding or ownership details are public. Messaging emphasizes efficacy and multinational lab partnerships as a trust signal.
- Partnership angles
- Explicitly relies on external multinational labs/manufacturers rather than owned production, so ongoing contract-manufacturing relationships are core to its model · Small, still-growing DTC operation likely needs flexible minimum-order-quantity support as it scales · Efficacy-and-lab-partnership messaging suggests importance of formulation documentation and substantiation for marketing claims.
South Korea · Seoul · Botanical/derma skincare (heartleaf-focused)
Anua Site ↗
- 367.8K (3-mo total)Monthly visits · 2026-08
- #113,904Global rank
- #794 (Beauty and Cosmetics, United States)Category rank
- 42.18%Bounce
- 3.44Pages/visit
- 00:01:29Duration
Top regions:United States 43.97% · Canada 3.19% · United Kingdom 2.42% · Top source:Organic Search 56.49%
A viral K-beauty export brand with over 40 million units sold worldwide, distributed via Amazon, TikTok Shop, Olive Young and its own DTC site.
- Parent
- The Founders (brand incubator) · Founded 2019
- Revenue
- not disclosed
- Funding
- No public funding round, investor or acquisition found; appears independently owned.
- Channels
- DTC site (anua.com, anua.us); broad organic/search-driven US audience per traffic data; no third-party retail confirmed this session
- Manufacturing
- Contract manufacturing · Made in South Korea — Official site and FAQ disclose no in-house factory; the brand is a small Seoul-based operator with no manufacturing arm mentioned, consistent with Korea's dominant ODM model for indie skincare labels (anua.com).
- Contact
- Contact page at anua.com/pages/contact; US office at 222 Pacific Coast Hwy #10-145, El Segundo, CA 90245
- Leaders
- Lee Sunhyung and Lee Changjoo, Co-CEOs of parent The Founders
- Analyst view
- Anua is an independent Korean skincare label built around a heartleaf hero-ingredient story, scaling mainly via DTC e-commerce and organic search, with the US now its largest audience. Pricing is accessible masstige (~$18-42). No public funding, investor or acquisition was found, suggesting independent ownership. Reliance on one ingredient franchise and US organic traffic is a concentration risk. Manufacturing is undisclosed; presumed contracted, as typical for indie Korean skincare brands.
- Partnership angles
- Fast US growth on a narrow hero-ingredient line suggests appetite for line extensions around its heartleaf story · No disclosed in-house manufacturing means OEM capacity and cost terms directly shape margins · Independent ownership implies cost-sensitive, timeline-driven supplier choices.
- Site style
- 清洁自然 · 低饱和绿/水感 · Shopify(估)
- Conversion play
- 成分单一化聚焦 · TikTok
- Worth borrowing
- 单成分品牌化 · Fit 高
South Korea · Seoul (Songpa-gu) · Body care & skincare ('diet-beauty' positioning)
Aprilskin Site ↗
- 37.3K (3-mo total)Monthly visits · 2026-08
- #775,636Global rank
- #115 (Beauty and Cosmetics, Korea, Republic of)Category rank
- 59.59%Bounce
- 2.28Pages/visit
- 00:01:14Duration
Top regions:Korea, Republic of 100% · Top source:Organic Search 39.22%
DTC-born 'Magic Stone' soap and body-care brand, now one of parent APR Co.'s beauty labels alongside Medicube.
- Parent
- APR Co., Ltd. (주식회사 에이피알) — KOSDAQ-listed · private (brand); parent APR Co., Ltd. is KOSDAQ-listed, South Korea · Founded not publicly stated
- Revenue
- Brand-level revenue not disclosed; parent APR Co., Ltd. group revenue KRW 1.5273 trillion in FY2025 (domestic KRW 301.6bn + overseas KRW 1.2258tn), consolidated across Medicube/Aprilskin/Forment and other divisions (apr-in.com company overview, 2026)
- Funding
- Operated by APR Co., Ltd. (에이피앨), also known for the Medicube brand; Wikipedia references note APR 'reported record quarterly financial results in 2025' and was recognized by TIME in 2026.
- Channels
- DTC site (aprilskin.com); sister brand Medicube under the same parent APR Co., Ltd. suggests shared marketing/retail infrastructure, not independently confirmed for April Skin specifically
- Manufacturing
- Contract manufacturing · Made in South Korea — Site footer names the operator as 주식회사 에이피앨 (APR Co., Ltd.); APR is publicly known primarily as a beauty-tech/brand company (also behind Medicube) rather than a disclosed cosmetics manufacturer (aprilskin.com; Wikipedia).
- Contact
- cs123@apr-in.com; HQ 36F Lotte World Tower, 300 Olympic-ro, Songpa-gu, Seoul
- Leaders
- Kim Byung-hoon (김병훈), Founder & CEO, APR Co., Ltd. — per apr-in.com
- Analyst view
- April Skin is a mass-to-masstige brand operated by APR Co., Ltd., better known internationally for its sibling Medicube brand. Traffic is almost entirely domestic (100% Korea), modest in scale versus Medicube's reported record results. Pricing runs roughly 13,000-33,000 KRW ($10-24). No April-Skin-specific funding is disclosed; it operates within APR's existing corporate structure. Manufacturing is undisclosed and presumed contracted.
- Partnership angles
- Secondary brand inside a larger, financially strong parent (APR) means partnership talks likely route through APR's corporate structure · Domestic-only traffic suggests export headroom needing formulation/registration support for new markets · No disclosed in-house manufacturing keeps OEM sourcing open.
South Korea · Seoul (Gangnam-gu) · Actives-driven skincare (serum, toner)
Axis-Y Site ↗
- 85K (3-mo total)Monthly visits · 2026-08
- #410,931Global rank
- #330 (Beauty and Cosmetics, Russia)Category rank
- 35.83%Bounce
- 3.02Pages/visit
- 00:01:09Duration
Top regions:United States 19.36% · India 7.9% · France 6.85% · Top source:Organic Search 34.68%
Ingredient-transparent DTC skincare best known for the 'Dark Spot Correcting Glow Serum,' sold via its own site, Amazon, Olive Young Global and Costco.
- Parent
- Asia Master Trade Co., Ltd. · Founded not publicly stated
- Revenue
- not disclosed
- Channels
- DTC site only; About page explicitly states no third-party retail stockists, emphasizing direct e-commerce (axis-y.com)
- Manufacturing
- Contract manufacturing · Made in South Korea — Site is operated by 'Asia Master Trade Co., Ltd', a Seoul trading entity with no factory mentioned; About page says products are 'shipped directly from South Korea' but names no manufacturer (axis-y.com).
- Contact
- Registered office 13-16 Seolleung-ro 158-gil, Gangnam-gu, Seoul 06014
- Analyst view
- Axis-Y is a Seoul DTC skincare label operated by Asia Master Trade Co., Ltd, priced masstige ($14-31) around vegan, cruelty-free formulas. Its own About page states it sells only through its site, with no third-party retail disclosed. Traffic is geographically dispersed (US, India, France lead by share). No public funding was found, consistent with independent ownership. A trading-company operator name and no factory claim point to contract manufacturing.
- Partnership angles
- DTC-only strategy with no disclosed retail partners suggests possible openness to wholesale/marketplace expansion · Trading-company ownership with no in-house factory implies open OEM sourcing decisions · Vegan/cruelty-free positioning requires matching certification from any ingredient partner.
South Korea · Seoul, South Korea · Skincare-infused color cosmetics
Banila Co Site ↗
Makeup-meets-skincare Korean brand best known for the Clean It Zero cleansing balm and cushion foundations, sold via Sephora, Olive Young, and its own e-commerce/retail.
- Parent
- F&F Co., Ltd. (Korean fashion/apparel group; also owns Discovery Expedition, MLB Korea license) · Private (brand/subsidiary); parent F&F Co.'s own listing status not confirmed in sources reviewed · Founded 2005
- Revenue
- Not disclosed
- Funding
- No public funding round, acquisition or investor disclosed this session; operated by F&Co Co., Ltd per the site's own footer.
- Channels
- Own e-commerce site (banila.com / banila.com); no third-party stockists disclosed on-site this session
- Manufacturing
- Contract manufacturing · Made in South Korea — Site is operated by F&Co Co., Ltd (Seoul; biz reg 214-86-49402), a brand company with no factory disclosed, consistent with the ODM norm for Korean color-cosmetics houses (banila.com).
- Contact
- Corporate contact via F&F Co. channels; consumer/wholesale contact via banilaco.com customer service
- Analyst view
- Banila Co is a Seoul color-cosmetics/skincare brand best known for its Clean It Zero cleansing balm, one of K-beauty's most widely copied products. Its site is run by F&Co Co., Ltd, with masstige pricing (~12,000-28,000 KRW). No Similarweb traffic was measurable and no public funding or acquisition was found this session. Manufacturing is undisclosed; presumed contracted, as typical for Korean color-cosmetics houses. Zero measurable traffic this period is a risk signal worth monitoring.
- Partnership angles
- Long-running hero-SKU strategy (Clean It Zero) suggests interest in formulation refreshes rather than a broad new pipeline · No in-house manufacturing disclosed, so OEM capacity and reformulation turnaround remain live supplier questions · A renewed international push may need registration/localization support.
South Korea · Seoul · Heritage-herbal skincare and suncare
Beauty of Joseon Site ↗
A hanbok-branded, traditional-ingredient (ginseng, rice) K-beauty export star, sold via Amazon, where it is a frequent bestseller, Olive Young and its own DTC site.
- Parent
- Goodai Global Inc. · private (Goodai Global reportedly pursuing an IPO) · Founded circa 2017 (acquired by Goodai Global in 2019)
- Revenue
- Brand revenue grew from 100 million won in 2020 to over 320 billion won in 2024; Goodai Global group revenue surpassed KRW 1 trillion in 2024 (KoreaTechDesk; BeautyMatter)
- Funding
- No public funding round, acquisition or investor disclosed; operated by GOODAI GLOBAL INC. (site footer).
- Channels
- DTC site (beautyofjoseon.com) · Amazon (widely reported bestseller placement, notably Dynasty Cream and Relief Sun) · viral TikTok-driven discovery; broad US/UK/France audience
- Manufacturing
- Contract manufacturing · Made in South Korea — Site footer names the operator as GOODAI GLOBAL INC. (Seoul); no manufacturing facility is disclosed on the About page, consistent with the contract-manufacturing model typical of Korean hanbang-inspired indie skincare brands (beautyofjoseon.com).
- Contact
- Contact page at beautyofjoseon.com/pages/contact-us
- Leaders
- Cheon Joo-hyuk, CEO of parent Goodai Global — KoreaTechDesk
- Analyst view
- Beauty of Joseon is a hanbang-inspired skincare brand run by GOODAI GLOBAL INC., built on hero SKUs (Relief Sun, Dynasty Cream) widely reported as Amazon/TikTok bestsellers in the US/UK. Its traffic skews international (US, UK, France lead) rather than Korea-first. Pricing is masstige ($14-41). No public funding or acquisition was found, suggesting continued independent ownership. Manufacturing is undisclosed and presumed contracted, typical for indie Korean skincare exporters.
- Partnership angles
- Concentrated hero-SKU success pressures OEM partners for reliable, high-volume, consistent-quality capacity as marketplace demand scales · Hanbang/heritage-ingredient positioning means new actives need sourcing documentation fitting a 'clean heritage' story · Fast overseas growth may need quicker regulatory registration in new markets.
- Site style
- 清洁自然 · 米色/古画元素 · Shopify(估)
- Conversion play
- 传统方剂故事+防晒爆款 · TikTok
- Worth borrowing
- 传统成分现代化表达(与本厂中草药方向同构) · Fit 高
South Korea · Seoul (Gangnam-gu) · Hydrogel sheet masks & serums
Biodance Site ↗
- 55.4K (3-mo total)Monthly visits · 2026-08
- #601,278Global rank
- #764 (Fashion and Apparel, Korea, Republic of)Category rank
- 45.83%Bounce
- 2.17Pages/visit
- 00:01:03Duration
Top regions:Korea, Republic of 88.9% · United States 7.47% · United Kingdom 3.62% · Top source:Organic Search 40.78%
Maker of the viral 'Bio-Collagen Real Deep Mask,' a top-selling mask on Amazon and TikTok Shop, expanding into serum and sun-care lines.
- Parent
- Beauty Selection Co., Ltd. (주식회사 뷰티셀렉션) · Founded not publicly stated on official site
- Revenue
- not disclosed
- Funding
- No public funding/investor/acquisition found; independently operated by Beauty Selection Co., Ltd., which states it sold over 200 million collagen mask sheets (Apr 2021-Apr 2026) per its own brand page.
- Channels
- DTC site (biodance.co.kr, global store) · Sephora (confirmed retail listing per Wikipedia's Sephora article) · majority-Korea plus growing US/UK traffic
- Manufacturing
- Contract manufacturing · Made in South Korea — Site names the operator as Beauty Selection Co., Ltd. (biz reg 551-81-01715) with no factory disclosed; brand claims proprietary hydrogel-mask technology but not in-house production (biodance.co.kr).
- Contact
- Customer service weekdays 10:00-18:00 KST; registered office 22-5 Dosan-daero 100-gil, Gangnam-gu, Seoul
- Leaders
- Park Jae-bin (박재빈), CEO — per official site footer (biodance.co.kr)
- Analyst view
- Biodance is a Seoul sheet-mask specialist run by Beauty Selection Co., Ltd., built on proprietary hydrogel-mask tech and a flagship collagen-mask line the brand says sold 200M+ units (2021-2026). It recently gained a Sephora listing per Sephora's own materials, alongside a majority-Korea but growing US/UK audience. Pricing is masstige. No public funding was found, suggesting organic/viral rather than venture-backed growth. Manufacturing is undisclosed and presumed contracted.
- Partnership angles
- High claimed unit volumes in one hero category (hydrogel masks) imply demand for scalable, consistent OEM mask-substrate and filling capacity · New Sephora listing suggests investment in retail-grade quality/compliance documentation · Proprietary formulation story means new partners must fit, not dilute, its technical positioning.
South Korea · Seoul (exact address not confirmed this session) · Actives/acid-based skincare
By Wishtrend Site ↗
Ingredient-education-led DTC skincare (Mandelic Acid, Vitamin C 21.5) distributed via its own site, Amazon, iHerb, YesStyle and Shopee.
- Revenue
- not disclosed
- Channels
- DTC site · YesStyle · Amazon · iHerb · Shopee · 29cm · Korendy · SkinCity · GlowID · Nugu (all listed as stockists on brand's own site)
- Manufacturing
- Contract manufacturing · Made in South Korea — No in-house manufacturing disclosed on official site or About page; the brand's own multi-retailer stockist list (YesStyle, Amazon, iHerb, Shopee, etc.) signals a marketing/distribution-focused operator rather than a vertically integrated manufacturer (bywishtrend.com).
- Contact
- Homepage lists retailer links (YesStyle, Amazon, iHerb, Shopee); no direct corporate email shown
- Analyst view
- By Wishtrend grew from the Wishtrend content platform and lists a broad stockist network: YesStyle, Amazon, iHerb, Shopee, 29cm, Korendy and more. This may explain its modest direct-site rank versus third-party reach. No public funding or acquisition was found, fitting its independent origins. Manufacturing is undisclosed and presumed contracted. Heavy marketplace reliance likely compresses margin.
- Partnership angles
- Wide marketplace footprint (10+ named stockists) suggests comfort managing multiple SKUs/packaging formats, extendable to private-label lines · Content/education roots imply new formulation partners need detailed ingredient documentation · No disclosed in-house manufacturing keeps OEM sourcing open and cost-sensitive.
South Korea · Seoul (Gangnam-gu) · Dermocosmetic / barrier-repair skincare
Celimax Site ↗
Clinical-leaning barrier and sensitive-skin skincare (green tea line, 'Dulle Sunmax' sun care) sold via Amazon and Olive Young Global.
- Parent
- ABSORBLAB Co., Ltd. · Founded not publicly stated
- Revenue
- not disclosed
- Channels
- DTC site · 'Authorized Retailers' program referenced on-site (names not disclosed); traffic led by Pakistan (rank) and Brazil/Mexico/India (share), suggesting marketplace/reseller-driven demand
- Manufacturing
- Contract manufacturing · Made in South Korea — Site operated by ABSORBLAB Co. Ltd (biz reg 711-87-00381) with no manufacturing facility mentioned in About/FAQ pages, consistent with the contract-manufacturing norm for small Korean dermo-cosmetic brands (celimax.com).
- Contact
- Registered office 11F V&S, 26 Samseong-ro 85-gil, Gangnam-gu, Seoul
- Leaders
- Kim Min-seok, CEO — per official site footer (celimax.com)
- Analyst view
- Celimax is a Korean dermo-cosmetic brand run by ABSORBLAB Co. Ltd, positioned as clinically-oriented 'honest' skincare. Its traffic is unusual: top-ranked in Pakistan, with Brazil, Mexico and India leading by share, pointing to reseller/marketplace-driven demand rather than typical Western K-beauty markets. It references an 'Authorized Retailers' program without naming partners. Pricing is masstige ($20-35). No funding was found; manufacturing is undisclosed and presumed contracted.
- Partnership angles
- Broad emerging-market demand (Brazil, Mexico, India, Pakistan) without confirmed local retail partners suggests need for structured distribution or registration support · Clinical/'honest skincare' positioning means new ingredients need dermatological substantiation · No disclosed in-house manufacturing keeps OEM sourcing and cost terms open.
South Korea · Seongdong-gu, Seoul, South Korea · Multi-brand color cosmetics house
Clio Site ↗
- 21.6K (3-mo total)Monthly visits · 2026-08
- #1,161,598Global rank
- #210 (Beauty and Cosmetics, Korea, Republic of)Category rank
- 33.07%Bounce
- 2.39Pages/visit
- 00:02:15Duration
Top regions:Korea, Republic of 45.86% · United States 24.2% · Vietnam 16.92% · Top source:Organic Search 36.8%
Professional-makeup-rooted color cosmetics group sold through Club Clio standalone stores, Olive Young, Target.com (US), and export markets across Asia.
- Parent
- Independent (publicly traded); CLIO Cosmetics Co., Ltd. is itself parent to Peripera, Goodal, Healing Bird and Dermatory · KOSDAQ 237880 (CLIO Cosmetics Co., Ltd.; IPO July 2016) · Founded 1993, by Han Hyun-oak
- Revenue
- KRW 328.90 billion in 2025, down 6.39% year-over-year from KRW 351.37 billion in 2024 (stockanalysis.com, 2026)
- Funding
- Received US$50 million from L Capital Asia (LVMH-affiliated private equity) in 2016; listed on KOSDAQ in July 2016 (Wikipedia).
- Channels
- DTC/brand sites for its house of brands (CLIO, peripera, goodal, dermatory, healingbird, TYPE NUMBER, TRUERX); publicly traded on KOSDAQ since 2016
- Manufacturing
- Contract manufacturing · Made in South Korea — No in-house manufacturing facility is disclosed on Clio's corporate site or Wikipedia page; Korea's color-cosmetics segment is overwhelmingly ODM-driven even among larger listed companies (cliocosmetic.com; Wikipedia).
- Contact
- Corporate/IR via company.cliocosmetic.com; North America wholesale via Club Clio USA (DK Cosmetics)
- Leaders
- Han Hyun-oak, Founder & CEO — source: Wikipedia (Clio Cosmetics)
- Analyst view
- Clio Cosmetics runs seven brands (CLIO, Peripera, Goodal, Dermatory, Healing Bird, Type Number, TrueRx) under one KOSDAQ-listed parent founded in 1993. It took a US$50M investment from L Capital Asia (LVMH-affiliated PE) in 2016, the same year it listed on KOSDAQ. Traffic shows Korea-led demand plus US and Vietnam audiences. Pricing is masstige across the portfolio. No in-house manufacturing is disclosed; Korea's color-cosmetics segment is largely ODM-driven.
- Partnership angles
- Multi-brand portfolio (7 labels) suggests capacity for several parallel formulation/packaging programs at once · LVMH-affiliated PE backing and public-market status imply higher documentation and compliance expectations from suppliers · Active US/Vietnam export traffic may need market-specific registration and shade adaptation support.
South Korea · Seoul, South Korea · Professional-tier color cosmetics (cushion-foundation specialist)
Espoir Site ↗
- 37.8KMonthly visits · 2026-08
- #731,581Global rank
- #130 (Beauty and Cosmetics, Korea, Republic of)Category rank
- 34.17%Bounce
- 2.69Pages/visit
- 00:00:33Duration
Top regions:Korea, Republic of 48.81% · United States 29.1% · Vietnam 7.86% · Top source:Organic Search 51.85%
'K-Makeup standard' professional color cosmetics brand known for its Cushion Foundation, sold via Amorepacific's Amore Mall, Olive Young, and international entry markets such as Thailand (since 2019).
- Parent
- Amorepacific Corporation · KRX 090430 (Amorepacific Corporation) — via parent; brand itself not separately listed · Founded Launched 1999 as a fragrance line; relaunched as a professional makeup brand in December 2010
- Revenue
- Not disclosed at brand level; parent Amorepacific Corporation reported consolidated 2025 revenue of KRW 4.25 trillion (Wikipedia)
- Funding
- Operates as a color-cosmetics division of AmorePacific Corporation, a publicly listed Korean beauty group; no separate funding rounds disclosed (apgroup.com; Wikipedia).
- Channels
- DTC site (espoir.com) · Olive Young · AmorePacific counters in Korea · limited export via marketplaces/duty-free
- Manufacturing
- Contract manufacturing · Made in South Korea — Own product page lists manufacturer as Coson Co., Ltd. (코스온) in Korea, with Espoir Co., Ltd. as brand/distributor (espoir.com product disclosure).
- Contact
- Amorepacific Group corporate/supplier channels via apgroup.com
- Leaders
- Suh Kyung-bae, Chairperson; Seunghwan Kim, CEO, Amorepacific Corporation — source: Wikipedia
- Analyst view
- Espoir is AmorePacific's professional makeup brand, positioned around color-matching for Asian skin tones. It sells mainly through its own DTC site and Korean beauty retail (Olive Young), with Korea-heavy traffic and a secondary US audience. As an AmorePacific division it draws on group R&D, though one product discloses an outside contract manufacturer (Coson) rather than AmorePacific itself. No brand-specific funding history is public, typical for an internal division of a listed group.
- Partnership angles
- Mixes group and outside manufacturing, so likely evaluates vendors on color-cosmetics-specific capability (pigment, wear-resistance) · Color/makeup focus points to formulation and shade-range development over skincare actives · Domestic-heavy traffic suggests limited near-term need for new-market registration support.
South Korea · Seoul, South Korea · Clean-beauty skincare built on single-ingredient stories (green tangerine, marigold, etc.)
Goodal Site ↗
Ingredient-led K-beauty skincare brand sold through Olive Young, Korean e-commerce and international retailers/marketplaces including Amazon and Ulta.
- Parent
- AmorePacific Corporation acquired a majority stake in Goodal Corporation in 2021 (moderate confidence on year/stake, not independently re-verified this session) · Private brand — if AmorePacific-affiliated as stated, ultimate parent AmorePacific Corporation: KRX 090430 · Founded Circa 2011 (moderate confidence)
- Revenue
- Not disclosed
- Funding
- Owned by Clio Corporation, a listed Korean cosmetics company; no separate funding rounds disclosed for the Goodal brand itself (Korean Wikipedia).
- Channels
- DTC site (goodal.com) · Olive Young · Club Clio stores · Amazon
- Manufacturing
- Contract manufacturing · Made in South Korea — Korean Wikipedia states Goodal is owned by Clio Corporation and that skincare production is handled by OEM specialists Cosmax, Kolmar Korea and Cosmeka (Korean Wikipedia).
- Contact
- Not independently verified this session; if AmorePacific-owned, likely routes through AmorePacific corporate channels
- Analyst view
- Goodal is a plant-derived skincare brand owned by Clio Corporation, known for heartleaf and green-tangerine lines for sensitive, blemish-prone skin. Its DTC site returned very limited traffic data; visibility likely runs mainly through Olive Young, Clio's retail network and marketplaces. Production is outsourced to OEM/ODM houses (Cosmax, Kolmar Korea, Cosmeka) rather than in-house. Part of a listed multi-brand group; no funding beyond the Clio relationship is public.
- Partnership angles
- Already splits production across multiple OEM/ODM partners, so is used to comparing manufacturers on cost and capability · Natural/plant-derived positioning means new actives need clean-label and sensitive-skin substantiation · Supplier relationships may need to scale across Clio's wider brand portfolio, not just Goodal.
South Korea · Seoul (Mapo-gu) · Color cosmetics (complexion, lip)
Hince Site ↗
- 71.3KMonthly visits · 2026-08
- 31.06%Bounce
- 12.74Pages/visit
- 00:03:37Duration
Top regions:Korea, Republic of 40.39% · United States 25.22% · Vietnam 17.28% · Top source:Organic Search 52.09%
Trend-forward makeup brand (Mood Enhancer Blush/Lip) popular with Korean idols and creators, sold via Olive Young Global and Amazon.
- Parent
- VIVAWAVE Co., Ltd. (주식회사 비바웨이브) · Founded not explicitly stated; online-retail sales registration filed 2019 (2019-서울마포-1141호)
- Revenue
- not disclosed
- Channels
- DTC site (hince.co.kr) · Olive Young · Amazon · Coupang
- Manufacturing
- Contract manufacturing · Made in South Korea — Site operator VIVAWAVE Co., Ltd. is registered only as an online retail business (통신판매업자) with no factory or manufacturing license disclosed, consistent with Korea's OEM/ODM norm for independent color-cosmetics brands (hince.co.kr footer).
- Contact
- Registered office 10F Jaram Building, 78 Mapo-daero, Mapo-gu, Seoul
- Leaders
- Heo Jae-seok (허재석), CEO — per official site footer (hince.co.kr)
- Analyst view
- Hince is a Korean color-cosmetics brand run by Vivawave Co., Ltd., known for tinted lip and base products with an understated aesthetic. Similarweb shows a Korea-led audience with meaningful US and Vietnam shares and unusually high pages-per-visit and session length. The operator is registered only as an online seller, no factory disclosed, consistent with Korea's OEM/ODM norm for indie labels. Distribution runs through its site plus Olive Young and marketplaces; no public funding was found.
- Partnership angles
- Relies on contract manufacturers for color cosmetics, so OEM capacity and shade/finish consistency likely shape supplier choice · High engagement around a lip/base catalog suggests active new-shade and finish development · Meaningful Vietnam and US traffic points to interest in region-ready formulations and import documentation.
South Korea · Seoul (Gangnam-gu) · Single-ingredient, fermented/natural skincare
I'm From Site ↗
Known for single-ingredient formulas (Rice Toner, Mugwort Mask, Honey Mask), popular via Amazon, TikTok Shop and Olive Young.
- Parent
- LAB & Company Inc. (랩앤컴퍼니) · Founded not explicitly stated; online-retail sales registration filed 2015 (2015-서울서초-1022호)
- Revenue
- not disclosed
- Channels
- DTC site (imfrom.co.kr) · Amazon · Olive Young Global · YesStyle
- Manufacturing
- Contract manufacturing · Made in South Korea — Site operator LAB & Company Inc. is registered as an online retail business with no in-house factory disclosed, consistent with the OEM/ODM model typical of independent Korean skincare brands (imfrom.co.kr footer).
- Contact
- Registered office 16F Shinwoong Tower 2, 157 Dosan-daero, Gangnam-gu, Seoul 06037
- Leaders
- Kim Kyung-hye (김경혜), CEO — per official site footer (imfrom.co.kr)
- Analyst view
- I'm From is a single-ingredient-focused Korean skincare brand run by LAB & Company Inc., built on hero actives like mugwort, rice bran and apricot. Similarweb shows a Korea-led audience with a large US share, suggesting a broadening export footprint. The operator is registered as an online seller, not a manufacturing-license holder, consistent with Korea's OEM/ODM norm for indie brands. Its narrow, ingredient-led catalog builds trust with shoppers abroad; no public funding was found.
- Partnership angles
- Single-ingredient, high-concentration positioning means new actives need clear sourcing and concentration documentation · Outsourced production means ongoing OEM capacity and formulation-matching for its narrow hero-SKU catalog likely shape supplier choice · Growing non-Korea traffic suggests interest in export registration and labeling support.
South Korea · Seoul (Gangnam-gu) · Sensitive-skin / derma skincare
Kaine Site ↗
Centella/barrier-repair skincare targeting Gen Z sensitive skin, fast-rising on Olive Young.
- Parent
- Kaine Co., Ltd. (주식회사 카이네) · Founded not publicly stated
- Revenue
- not disclosed
- Channels
- DTC site (kaine.co.kr) · likely Olive Young/marketplace distribution (unconfirmed)
- Manufacturing
- Contract manufacturing · Made in South Korea — Site operator Kaine Corporation is registered only as an online retail seller with no factory disclosed; its listed office sits in the Goodai Global building, but no confirmed corporate link or manufacturing disclosure was found (kaine.co.kr footer).
- Contact
- info@kaine.com; 02-6269-0051; 3F Gudai Global Building, 541 Eonju-ro, Gangnam-gu, Seoul
- Leaders
- Lim Kwang-sol (임광솔), CEO — per official site footer (kaine.co.kr)
- Analyst view
- Kaine is a small Korean skincare/cleansing brand run by Kaine Corporation, with an apple-cider-vinegar cleansing balm among its featured products. Its office sits in the same building as Goodai Global, though no confirmed corporate link between the two was found this session. Similarweb shows very low, almost entirely Korea-only traffic, indicating an early-stage or niche brand. The operator is registered only as an online seller, with no factory disclosed; no public funding was found.
- Partnership angles
- Very early-stage traffic suggests a small brand still building its catalog, likely open to flexible, low-MOQ manufacturing · As a seller-only registered entity, it plausibly outsources all production, making OEM cost and small-batch turnaround central to supplier choice.
South Korea · Goyang, Gyeonggi-do · Color cosmetics (lip, eye)
Lilybyred Site ↗
- 132.3KMonthly visits · 2026-08
- #234,410Global rank
- #27 (Beauty and Cosmetics, Korea, Republic of)Category rank
- 17.98%Bounce
- 4.52Pages/visit
- 00:06:05Duration
Top regions:Korea, Republic of 100% (desktop share 74.79%) · Top source:Organic Search 43.28%
Trend-led makeup best known for the 'Mood Liar Velvet Tint,' sold via Olive Young Global, Amazon and TikTok Shop.
- Parent
- DYD Co., Ltd. (주식회사 디와이디) · Founded not publicly stated
- Revenue
- not disclosed
- Channels
- DTC site (lilybyred.co.kr) · Olive Young · Amazon · Coupang
- Manufacturing
- Contract manufacturing · Made in South Korea — Site operator DYD Co., Ltd. (주식회사디와이디) is registered only as an online retail seller with no factory disclosed, consistent with Korea's OEM/ODM norm for independent makeup brands (lilybyred.co.kr footer).
- Contact
- Registered office 18F Unit 1805, MBN Studio Building, 30 Dongsong-ro, Deogyang-gu, Goyang, Gyeonggi-do
- Leaders
- Zheng Huaqing, CEO — per official site footer (lilybyred.co.kr)
- Analyst view
- Lilybyred is a Korean color-cosmetics brand run by DYD Co., Ltd., known for tint and base products like its Juicy Layer Water Tint line and a playful, youth-oriented identity. Similarweb shows an almost entirely Korea-based audience with strong engagement (high pages-per-visit, long sessions). The operator is registered only as an online seller, no factory disclosed, fitting Korea's OEM/ODM norm for indie makeup brands. Export traffic looks limited; no public funding found.
- Partnership angles
- Outsourced color-cosmetics production means OEM capacity and shade/finish consistency likely drive supplier choice · Still largely Korea-concentrated, suggesting room for export formulation and registration support if it expands · High engagement around a broad tint/base catalog suggests active, frequent new-shade development.
South Korea · Seoul (unverified this session) · Vegan sheet masks & skincare
Mary&May Site ↗
Vegan mask brand (Niacinamide, Galactomyces, Centella masks) that became a TikTok Shop bestseller, also sold on Amazon and Olive Young Global.
- Revenue
- not disclosed
- Channels
- YesStyle (confirmed product listings); own site (inaccessible this session, presumed DTC)
- Manufacturing
- Contract manufacturing · Made in South Korea — YesStyle listing states all Mary&May products are 'made in Korea'; official site was inaccessible (geo-restricted) this session. Small two-founder brand profile (per Miloon.eu) typically relies on contract manufacturing; not confirmed directly.
- Analyst view
- Mary&May is a Korean skincare brand founded by two sisters, sold via its own site and third-party retailers like YesStyle, which confirms Korea-made products. Its homepage was inaccessible this session, limiting visibility into current pricing and channels, and it returned no Similarweb traffic data. No public funding, acquisition, or expansion news was found.
- Partnership angles
- Small founder-led team likely needs external formulation and stability-testing support · Korea-made export model depends on reliable contract-manufacturing capacity and documentation for foreign markets · Multi-retailer distribution (e.g. YesStyle) requires consistent batch quality and certification paperwork.
South Korea · Seoul, South Korea · Single-ingredient, high-concentration skincare
Mixsoon Site ↗
- 73.4KMonthly visits · 2026-08
- #447,413Global rank
- #1,744 (Beauty and Cosmetics, United States)Category rank
- 43.24%Bounce
- 2.99Pages/visit
- 00:01:53Duration
Top regions:United States 60.97% · Vietnam 6.67% · Korea, Republic of 4.43% · Top source:Organic Search 41.53%
Pure single-ingredient skincare brand best known for its Bean Essence (2.85 million+ units sold worldwide as of 2025), sold via Amazon Premium Beauty Store (since Feb 2025) and Target Beauty Studio.
- Parent
- Not publicly confirmed in sources reviewed · Founded 2020
- Revenue
- Not disclosed
- Channels
- DTC site (Shopify); Official Retailers verification page (specific partners not itemized)
- Manufacturing
- Contract manufacturing · Made in South Korea — No manufacturer statement on homepage, Brand Story, Values, or Ingredients pages. B2B contact routes to a pkcosm.com email, hinting at an affiliate, but this is unconfirmed; small-brand profile typical of contract ODM/OEM use.
- Contact
- Customer/wholesale contact via mixsoon.us
- Leaders
- 'Jooup,' CEO of mixsoon, quoted in company statements (full name not otherwise disclosed) — source: PR Newswire (2025)
- Analyst view
- Mixsoon is a Jeju-rooted Korean skincare brand built around single-extract, fermented Centella formulas, sold DTC via Shopify at $20-40 per item. Its Similarweb audience is US-led (61%) with Vietnam and Korea as secondary markets, and organic search drives over 40% of visits, pointing to content-led rather than paid growth. No public funding was found; the brand runs an 'Official Retailers' verification page, suggesting grey-market vigilance.
- Partnership angles
- Jeju-origin ingredient storytelling means any new active needs a similarly traceable, story-worthy source · Small-brand scale suggests outsourced production, making OEM capacity and turnaround relevant · Active policing of 'official retailers' signals sensitivity to grey-market/counterfeit product.
South Korea · Incheon, South Korea · Vegan, low-irritant skincare
Purito Site ↗
- 146.9KMonthly visits · 2026-08
- #301,981Global rank
- #2,915 (Beauty and Cosmetics, United States)Category rank
- 39.2%Bounce
- 2.08Pages/visit
- 00:00:48Duration
Top regions:United States 25.06% · Korea, Republic of 13.61% · Canada 5.23% · Top source:Organic Search 64.32%
Vegan, cruelty-free Korean skincare brand (Centella Unscented Serum) emphasizing pure, Korea-sourced ingredients, sold via Olive Young, Amazon, and export e-commerce.
- Parent
- High Nature Co., Ltd. · Founded 2017 (renamed 'Purito Seoul' in March 2023)
- Revenue
- Not disclosed
- Channels
- DTC site (Shopify); Amazon
- Manufacturing
- Contract manufacturing · Made in South Korea — No manufacturer statement on the homepage, Brand Story, or FAQ pages; small Shopify DTC, clean-ingredient brands of this profile typically contract a Korean ODM/OEM rather than own a factory, not brand-confirmed.
- Contact
- Customer/wholesale contact via purito.com
- Analyst view
- Purito Seoul is a 'clean' K-beauty brand emphasizing minimal, clinically-referenced ingredients, sold via Shopify and Amazon. Traffic is broadly international (US 25%, Korea 14%, Canada 5%), and organic search drives nearly two-thirds of visits, pointing to content/SEO-led growth over paid media. No public funding or acquisition news was found.
- Partnership angles
- Clean/minimal-ingredient positioning requires full INCI transparency and safety documentation for any new active · International, non-Korea-majority traffic suggests interest in multi-market regulatory support · Outsourced production is the likely norm, making OEM capacity and turnaround relevant.
South Korea · Seoul, South Korea · Color cosmetics (lip tints, 'no-makeup' makeup)
Romand Site ↗
- 116.1KMonthly visits · 2026-08
- #222,282Global rank
- #1,108 (Beauty and Cosmetics, United States)Category rank
- 33.48%Bounce
- 7.01Pages/visit
- 00:01:36Duration
Top regions:United States 43.74% · Canada 7.14% · United Kingdom 6.11% · Top source:Organic Search 61.04%
Minimalist, muted-tone makeup brand built around viral lip tints (Juicy Lasting Tint), sold via Olive Young, its own DTC site, and strong Japan/global export demand.
- Parent
- IFamily SC (co-founded with beauty creator Saerom Min, 'Gaeko') · Founded 2016
- Revenue
- Not disclosed
- Channels
- DTC site (Shopify)
- Manufacturing
- Contract manufacturing · Made in South Korea — No manufacturer statement on the official site; footer names the operator 'rom&nd Beauty Corp.' Korean color-cosmetics brands of this profile typically use domestic ODM/OEM manufacturers, not brand-confirmed.
- Contact
- Customer/wholesale contact via romandbeauty.com
- Leaders
- Co-founded by Saerom Min (beauty creator 'Gaeko') with IFamily SC, 2016 — source: marqvision.com
- Analyst view
- rom&nd is a Korean color-cosmetics brand (tinted lip/complexion products) run by 'rom&nd Beauty Corp.' It shows the strongest engagement in this set (7.0 pages/visit), suggesting a highly browsable catalog. Traffic skews US (44%), with Canada and UK secondary, and organic search drives 61% of visits, a strong unpaid-discovery pattern. Pricing is mass-market ($14-16/item). No funding history was found.
- Partnership angles
- High engagement on a mass-price makeup catalog suggests appetite for frequent new shade/format launches · Mass pricing keeps margins tight, favoring cost-efficient contract manufacturing over premium sourcing · Broad Western traffic implies ongoing need for destination-market regulatory compliance.
South Korea · Gangwon-do, South Korea (operating company Seorin Company, Ltd.) · Nature-inspired barrier/hydration skincare
Round Lab Site ↗
- 162.4KMonthly visits · 2026-08
- #247,178Global rank
- #1,120 (Beauty and Cosmetics, United States)Category rank
- 37.48%Bounce
- 2.57Pages/visit
- 00:00:44Duration
Top regions:United States 50.49% · Malaysia 6.31% · Canada 5.37% · Top source:Organic Search 52.35%
Dokdo-inspired natural skincare brand built around the 1025 Dokdo Toner hero product for sensitive, hydration-focused skin, sold via Olive Young and Amazon, and expanding into Australia through Goodai Global's retail network.
- Parent
- Consortium of Company K Partners and GOODAI GLOBAL — agreed to fully acquire Round Lab from Calypso Capital Management and Meritz Securities for KRW 600 billion, July 2025 · Founded 2017, by Lee Young-hak and Jung Seo-rin (operating as Seorin Company, Ltd.)
- Revenue
- Not disclosed (KRW 600 billion is the July 2025 acquisition value, not annual revenue)
- Channels
- DTC site (Shopify); Target (US retail, per store-locator link); Olive Young (per '2024 Olive Young Awards' reference)
- Manufacturing
- Contract manufacturing · Made in South Korea — No manufacturer statement on the homepage, Our Story, or linked Authenticity page; the brand narrative centers on ingredient sourcing, not production facilities, a profile typical of contract ODM/OEM use, not brand-confirmed.
- Contact
- Customer/wholesale contact via roundlab.com
- Leaders
- Co-CEOs Seorin Jeong and Younghak Lee (as of January 2025) — source: KED Global / Preqin
- Analyst view
- Round Lab is a Korean skincare brand built entirely on ingredient provenance, water and minerals from Ulleungdo/Dokdo and the Taebaek mountains. It has real US retail distribution via Target alongside its DTC site, and won recognition at Olive Young's 2024 awards. Traffic is US-led (50%) with a diverse tail (Malaysia, Canada); organic search drives over half of visits. No funding history was found.
- Partnership angles
- Ingredient-provenance storytelling means any new active needs an equally traceable origin story · Target-level US retail implies existing retail-compliant production capacity, relevant to co-manufacturing talks · Olive Young domestic visibility suggests dual-track export-plus-domestic growth.
South Korea · Seoul, South Korea (exact address not confirmed this session) · Clean/vegan skincare
Rovectin Site ↗
- 7.9KMonthly visits · 2026-08
- #2,471,242Global rank
- #6,472 (Beauty and Cosmetics, United States)Category rank
- 53.06%Bounce
- 2.11Pages/visit
- 00:00:28Duration
Top regions:United States 84.33% · France 12.71% · Germany 2.96% · Top source:Organic Search 32.54%
Early K-beauty entrant into US clean-beauty retail, known for its adenosine-based 'Skin Essentials' line, marketed as vegan and cruelty-free.
- Revenue
- not disclosed
- Channels
- DTC site (Shopify)
- Manufacturing
- Contract manufacturing · Made in South Korea — No manufacturer statement on the homepage or About Us page; founder-origin story centers on a formulation concept (for the founder's sister), not factory ownership, typical of contract ODM/OEM use, not brand-confirmed.
- Contact
- hello@rovectin.com
- Analyst view
- Rovectin is a Korean 'repair'-focused skincare brand whose flagship formula was developed for the founder's sister during cancer treatment before hospital/dermatologist adoption in Korea, per its brand story. Now sold via DTC Shopify, traffic concentrates in the US (84%) with a notable French audience (13%). Overall volume is the smallest Similarweb-confirmed brand in this batch. No funding history was found.
- Partnership angles
- Clinical/hospital-adoption origin implies preference for dermatologist-facing evidence over pure marketing claims · Notable France traffic suggests an existing distribution thread into the EU worth understanding first · Small scale favors flexible, lower-minimum-order suppliers over large manufacturers.
South Korea · Seoul, South Korea · Natural/AHA-BHA-PHA-focused skincare
Some By Mi Site ↗
Natural skincare brand best known for its AHA-BHA-PHA 30 Days Miracle toner, addressing acne and sebum concerns, sold via Olive Young, Amazon, and export e-commerce.
- Parent
- Independent, founder-led company; no group parent identified in sources reviewed · Founded 2016 (per company-profile aggregators; brand's own site references a 2018 origin story — not fully reconciled across sources)
- Revenue
- Not disclosed
- Channels
- Amazon (primary, affiliate program disclosed on-site); own site as content/marketing hub
- Manufacturing
- Contract manufacturing · Made in South Korea — No manufacturer statement on the homepage or About Us page (mostly funnels to Amazon); founded 2018 by two individuals with no factory background disclosed, a profile typical of contract ODM/OEM use, not brand-confirmed.
- Contact
- Customer/wholesale contact via thesomebymi.com
- Analyst view
- Some By Mi, founded in 2018 by two friends, is known for its 'AHA-BHA-PHA 30 Days Miracle' toner. Like Numbuzin, its site mainly funnels to Amazon rather than direct sales. Similarweb shows a very low global rank and an 18% month-over-month traffic decline, suggesting its 2020-21 peak visibility has faded. Traffic today is US-heavy (79%). No funding history was found.
- Partnership angles
- Amazon-first, marketing-only-site model means new products must fit Amazon's listing/compliance constraints · Apparent decline from earlier peak years may signal a search for fresh hero-ingredient stories to reignite growth · Founder-led, non-technical team suggests reliance on external formulation partners.
South Korea · Seoul (unverified this session) · Ingredient-balance skincare (troubled/acne-prone skin)
Sungboon Editor Site ↗
- 37KMonthly visits · 2026-08
- #764,492Global rank
- #3,379 (Beauty and Cosmetics, United States)Category rank
- 42.36%Bounce
- 2.64Pages/visit
- 00:01:51Duration
Top regions:United States 43.44% · Vietnam 29.65% · Brazil 6.51% · Top source:Organic Search 50.56%
'Sungboon' (raw ingredient) philosophy skincare with a Trouble Relief line, fast-rising on Olive Young and via TikTok/Amazon in the US.
- Revenue
- not disclosed
- Channels
- DTC site (Shopify); Stores locator page referenced (specific retail partners not itemized in fetched content)
- Manufacturing
- Contract manufacturing · Made in South Korea — No manufacturer statement on the homepage or About Us page; the brand cites an 'Advisory Board' for formulation science, consistent with designing formulas and relying on contract ODM/OEM to produce them, not brand-confirmed.
- Contact
- Instagram/TikTok @sungbooneditor_us; no corporate email listed on homepage
- Analyst view
- Sungboon Editor is a Korean collagen/peptide skincare brand marketed via an 'Advisory Board' for clinical credibility. Its traffic mix is diverse, US-led (43%) with unusually large Vietnam (30%) and Brazil (6.5%) shares, but Similarweb shows a steep 34.6% month-over-month decline, a notable red flag. No funding history was found; a 'Stores' page suggests some retail presence beyond DTC.
- Partnership angles
- Reliance on an 'Advisory Board' framing suggests the brand values externally validated actives/claims over in-house-only R&D · Recent sharp traffic decline may indicate a search for new hero-ingredient stories or formats · Strong Vietnam/Brazil markets suggest interest in multi-region regulatory support.
Malaysia · Kuala Lumpur · Skincare, makeup, body care, baby care
Chuck's Site ↗
- 10.6KMonthly visits · 2026-08
- #1,932,097Global rank
- #105 (Beauty and Cosmetics, Malaysia)Category rank
- 30.84%Bounce
- 2.46Pages/visit
- 00:00:39Duration
Top regions:Malaysia 95.27% · United States 2.31% · Singapore 1.24% · Top source:Organic Search 58%
Malaysian skincare/beauty brand founded by blogger/influencer Jane Chuck, known for EWG-verified sheet masks; products are manufactured in Korea and sold via its own KL flagship store and e-commerce.
- Parent
- Independent · Founded 2019 (Jane Chuck)
- Revenue
- not disclosed
- Channels
- DTC site (chuck-s.co) · flagship store (The Gardens Mall, Kuala Lumpur) · vending machine (APW Bangsar) · Qra outlets · selected Watsons stores · AirAsia inflight retail
- Manufacturing
- Contract manufacturing · Made in South Korea — Homepage explicitly states products are 'made in Korea' (chuck-s.co), consistent with this Malaysian brand contracting Korean OEM/ODM manufacturers rather than producing in-house.
- Contact
- help@chuck-s.co
- Leaders
- Jane Chuck, Founder
- Analyst view
- Chuck's is a Malaysian beauty brand that sources 'made in Korea' formulations and sells through an unusually varied retail mix for its size: a Kuala Lumpur mall flagship store, a vending machine, boutique 'Qra' outlets, selected Watsons stores, and even AirAsia inflight retail, alongside its own e-commerce site. Similarweb shows a modest but real domestic audience (about 10.6K monthly visits, 95% from Malaysia) driven mainly by organic search. Products are priced at a masstige level relative to Malaysian mass-market norms. As a brand built on Korean-made formulations, it depends on its OEM/ODM
- Partnership angles
- Explicit 'made in Korea' positioning means ongoing OEM capacity, minimum order quantities and landed cost in Korea directly shape the brand's growth and margins · Unusually experimental retail formats (vending machine, inflight retail, boutique outlets) suggest openness to small-batch or limited-edition SKUs · Minimalist 'do more with less' positioning implies a preference for multi-functional formulations over large assortments.