Market · buyers

Global cosmetic brand target list · 735

Third-party view of each brand: monthly site visits and ranks, parent and listing, public revenue and funding, channels and price tier, in-house vs contract manufacturing (with evidence), public corporate contacts and leaders, analyst-style read and partnership angles.

Public facts only: revenue with year and source, never estimated; traffic from Similarweb public pages (month shown); manufacturing model backed by official or press wording. Enrichment done for 735 brands, 465 with Similarweb monthly visits; the rest are small sites whose figure Similarweb does not show, never estimated. Manufacturing model only from official sites, Wikipedia or legally required manufacturer disclosures; otherwise marked not disclosed.

United States · Los Angeles, CA · Color cosmetics
About-Face Site ↗
PrestigeNot disclosed
Halsey's 'multidimensional' prestige makeup brand sold DTC in the US/Canada/UK/Europe and via Ulta Beauty (US), Shoppers Drug Mart (Canada), Space NK (UK), Douglas (EU); sister budget line AF94 sells at Walmart.
Parent
Portfolio company of Celebrands (celebrity-brand investment firm); co-founded with Hard Candy alumni Dineh Mohajer/Jeanne Chavez · Founded January 2021
Revenue
not disclosed (BeautyMatter cited an industry estimate of $20M-$30M for 2023, not company-confirmed)
Channels
DTC site · Ulta Beauty · Selfridges · Beauty Bay
Manufacturing
Not disclosed — No manufacturing details found on official channels (site unreachable this session) or trade press; brand operates under parent entity HAS Beauty, LLC (theindustry.beauty).
Contact
General contact via about-face.com (automated fetch blocked by site)
Leaders
Halsey (Ashley Frangipane), Co-Founder & CCO; Jeanne Chavez, Co-Founder & Chief Innovation Officer; Natalie Sperling, Co-Founder & CEO — source: BeautyMatter (2023), LegalClarity (June 2026)
Analyst view
About-Face is a color-cosmetics brand Halsey launched in 2021 with indie-beauty veterans Dineh Mohajer and Jeanne Chavez, under parent HAS Beauty, LLC. It sells DTC, via Ulta Beauty in the US, and via Selfridges/Beauty Bay in the UK. Funding, manufacturing and financials are undisclosed, typical of a privately held celebrity brand. Growth so far rests on celebrity marketing and retail concessions rather than disclosed capital; sustaining interest past launch is the key risk.
Partnership angles
No disclosed manufacturing partner, so stable contract-production capacity matters for retail replenishment · UK retail expansion (Selfridges, Beauty Bay) implies need for multi-market packaging/regulatory support · Editorial, trend-led positioning favors fast-turnaround new shades each season.
Sources: 1 2 3 4 5 6
United States · Harlem, New York, NY · Skin-tint-led color cosmetics for deeper skin tones
Ami Colé Site ↗
PrestigeContract manufacturing
Clean, skin-tint-focused makeup for melanin-rich skin tones with West African-inspired ingredients (e.g., baobab), sold DTC and at Sephora US/Canada.
Parent
none (independent); L'Oréal made an undisclosed minority investment via its venture arm, September 2024 · Founded 2021
Revenue
Approximately $3.5 million in sales as of September 2024, per company statements reported at the time of the L'Oréal investment
Funding
$1M pre-seed from Imaginary Ventures, Lindsay Peoples Wagner and Hannah Bronfman; undisclosed L'Oréal venture investment, Sept 2024 (Wikipedia); brand reportedly closed 2025 (Cosmetics Business).
Channels
DTC site · Sephora (US & Canada)
Manufacturing
Contract manufacturing · Made in Italy — Goop reports products are 'manufactured in Italy' while the brand is created and headquartered in Harlem, NY (goop.com, via search).
Contact
Customer service via amicole.com contact page; no public wholesale or press email listed on-site.
Leaders
Founder Diarrha N'Diaye-Mbaye, per company/press coverage of the 2024 L'Oréal investment.
Analyst view
Ami Colé is a Harlem-founded makeup and skincare brand launched in 2021 for melanin-rich skin, with clean-ingredient formulas inspired by founder Diarrha N'Diaye-Mbaye's Senegalese heritage. It raised pre-seed funding from Imaginary Ventures and beauty angels, then an undisclosed L'Oréal venture investment in 2024, selling via Sephora in the US and Canada. Products were reportedly contract-manufactured in Italy. Trade press reported the brand's 2025 closure despite this strategic backing.
Partnership angles
Relied on an external Italian contract manufacturer, so production continuity and flexible minimum orders were recurring concerns · Inclusive, clean-ingredient positioning required documented formulas and proven performance on deep skin tones · Reported 2025 closure suggests any revival would need a leaner, more flexible supply structure.
Sources: 1 2 3 4
United States · Beverly Hills, California · Prestige color cosmetics - brow, eye and face
Anastasia Beverly Hills Site ↗
PrestigeHybrid
- 333.8KMonthly visits · 2026-08
- #127,666Global rank
- #472 (Beauty and Cosmetics, United States)Category rank
- 39.14%Bounce
- 3.32Pages/visit
- 1m 37sDuration
Top regions:United States 56.14% · Mexico 2.87% · Canada 2.71% · Top source:Organic Search 56.41%
Prestige, artist-grade brow and face makeup sold direct-to-consumer via anastasiabeverlyhills.com and through its Beverly Hills flagship salon.
Parent
Independent - founder Anastasia Soare holds majority ownership; TPG Capital (TPG Growth) holds a minority stake acquired in 2018 · Founded 1997 (Anastasia Soare opened her Beverly Hills eyebrow-shaping salon; branded cosmetics line launched c. 2000)
Revenue
not disclosed by the company; Forbes estimated ABH brand revenue at approximately $240 million for the fiscal year ending March 2022 (Forbes profile of Anastasia Soare, forbes.com) - a third-party estimate, not a company disclosure
Funding
Founder sold a minority stake to private-equity firm TPG in 2018; ~$500M valuation with ~$240M revenue (FY ended March 2022) as of 2023 (Wikipedia).
Channels
DTC site · Sephora · Ulta · Nordstrom · Macy's
Manufacturing
Hybrid · Made in United States and Asia — A third-party skincare review site states ABH products are 'made in the U.S. and in Asia'; the brand's own site and Wikipedia disclose no manufacturing location (primeskincaresolutions.com).
Contact
Customer service (M-F 9am-5pm PST) via anastasiabeverlyhills.com; Beverly Hills flagship salon; no dedicated press or wholesale/B2B contact published on the official site
Leaders
Anastasia Soare, Founder and CEO; Claudia 'Norvina' Soare, President - sources: anastasiabeverlyhills.com/pages/about-us and en.wikipedia.org/wiki/Anastasia_Beverly_Hills
Analyst view
Anastasia Beverly Hills is a Beverly Hills prestige color-cosmetics brand that pioneered the modern brow category, with an estimated $240M in annual revenue and a ~$500M valuation after founder Anastasia Soare sold a minority stake to TPG in 2018. It sells DTC plus Sephora, Ulta, Nordstrom and Macy's across 2,000+ doors in 25+ countries. Production reportedly spans the US and Asia, undisclosed by the brand itself. Traffic is strong but recently declined; brow/eye competition is intensifying.
Partnership angles
Production reportedly spans both US and Asian sources, implying an existing multi-region OEM network · Brow- and eye-focused innovation pipeline suggests recurring need for new pigment and longwear formulation work · Scale (2,000+ doors, 25+ countries) requires partners able to support large, consistent-quality production runs.
Sources: 1 2 3 4 5 6 7 8
United States · San Francisco, CA · Color cosmetics — brow, face & cheek products; service-led retail (Brow Bars)
Benefit Cosmetics Site ↗
PrestigeNot disclosed
- 632.6KMonthly visits · 2026-08
- #86,050Global rank
- #466 (Beauty and Cosmetics, United States)Category rank
- 47.98%Bounce
- 2.27Pages/visit
- 1m 8sDuration
Top regions:United States 44.2% · United Kingdom 8.06% · Germany 5.66% · Top source:Organic Search 49.63%
Playful, mass-prestige color cosmetics brand built around brow-shaping services, sold via benefitcosmetics.com, Sephora, Ulta Beauty, and in-store BrowBars/boutiques worldwide.
Parent
LVMH Moët Hennessy Louis Vuitton (Perfumes & Cosmetics division) — acquired September 14, 1999 · Private subsidiary (parent LVMH listed MC.PA, Euronext Paris) · Founded 1976, by twin sisters Jean and Jane Ford (originally 'The Face Place' boutique, San Francisco)
Revenue
not disclosed
Funding
Acquired by LVMH in 1999; LVMH holds ~70% ownership (Wikipedia; Dun & Bradstreet).
Channels
DTC site · Sephora · Ulta · department stores · 3,200+ boutiques/counters in 50+ countries
Manufacturing
Not disclosed — LVMH's brand page and Wikipedia confirm LVMH ownership but disclose no manufacturing location or model (lvmh.com; Wikipedia).
Contact
Press: press@benefitcosmetics.com; customer service 1-833-440-6689; professional/wholesale portal pro.benefitcosmetics.com/us/
Analyst view
Benefit Cosmetics is a San Francisco color-cosmetics brand LVMH acquired in 1999, retaining roughly a 70% stake. It pairs product sales with in-person brow services across about 3,200 boutiques/counters and 5,000+ Brow & Beauty Experts in 50+ countries, plus Sephora, Ulta and department stores. As an LVMH Maison it benefits from group scale; manufacturing is undisclosed. Trade press has noted friction adjusting its distribution on some Asian e-commerce platforms, a notable channel risk.
Partnership angles
Service-plus-product (Brow Bar) model creates recurring need for professional-format and travel-size SKUs alongside core retail sizes · LVMH group scale means new formulation or packaging partners must meet large multinational quality/compliance standards · Reported platform-distribution adjustments in parts of Asia point to market-specific retail sensitivities.
Sources: 1 2 3 4 5
United States · Emeryville, CA (originally, under Amyris); brand now managed by THG plc (Manchester, UK) · Sustainable/biotech-fermented skincare
Biossance Site ↗
PrestigeHybrid
- 185.1KMonthly visits · 2026-08
- #214,232Global rank
- #712 (Beauty and Cosmetics, United States)Category rank
- 47.12%Bounce
- 2.93Pages/visit
- 1m 9sDuration
Top regions:United States 79.74% · United Kingdom 2.76% · Canada 2.17% · Top source:Paid Search 25.84%
Squalane-based 'clean biotech' skincare sold at Sephora and DTC, built on Amyris's fermented-sugarcane squalane technology and now owned by UK-listed THG following Amyris's 2023 bankruptcy.
Parent
THG plc (The Hut Group; acquired assets out of Amyris Inc.'s Chapter 11 bankruptcy auction, Nov–Dec 2023, for approximately $20 million) · private (subsidiary of LSE: THG) · Founded 2016
Revenue
Not disclosed; THG's winning bid was ~$20 million for the brand's IP, inventory and debtors (book value ~$29 million), per FashionUnited/BeautyMatter/ProactiveInvestors, Nov-Dec 2023
Funding
Originated under Amyris Inc.; acquired by THG (The Hut Group) for ~$20M in December 2023 amid Amyris Chapter 11 bankruptcy (Beauty Independent; Retail Dive; FashionUnited).
Channels
DTC site · Sephora
Manufacturing
Hybrid · Made in United States; Brazil (squalane feedstock via former parent Amyris) — Trade press describes Biossance's squalane as fermented-sugarcane technology from former parent Amyris; the brand is now owned by THG, which does not disclose manufacturing sites (Beauty Independent; Retail Dive).
Contact
Customer care via biossance.com; THG Beauty corporate contact via thg.com.
Leaders
Founded under Amyris Inc. (John Melo, then-CEO of Amyris) in 2016; now operated within THG Beauty (THG plc CEO Matthew Moulding), per Proactive Investors and BeautyMatter.
Analyst view
Biossance is a clean-beauty skincare brand built on bio-fermented, sugarcane-derived squalane, originally developed by biotech parent Amyris. After Amyris's 2023 bankruptcy, THG (The Hut Group) acquired Biossance for roughly $20M in December 2023, separating the brand from its biotech origin. It sells mainly DTC and via Sephora, with paid search its top channel. Continuity of its signature squalane supply under new ownership is a key risk.
Partnership angles
Post-acquisition by THG, securing continued access to fermentation-derived squalane technology is a likely ongoing supply priority · Sustainability-led positioning means new ingredient/packaging partners must support traceability and biodegradability claims · Heavy paid-search reliance for traffic suggests margin sensitivity favoring cost-efficient sourcing.
Sources: 1 2 3 4 5
United States · Not specified in sourced results · Skincare and makeup formulated for melanin-rich skin
Black Opal Site ↗
MassNot disclosed
- 17.1KMonthly visits · 2026-08
- #1,267,768Global rank
- #4,071 (Beauty and Cosmetics, United States)Category rank
- 40.05%Bounce
- 2.92Pages/visit
- 1m 42sDuration
Top regions:United States 64.16% · India 13.08% · South Africa 12.16% · Top source:Display Advertising 41.85%
Pioneer 'ethnic beauty' skincare/makeup brand addressing hyperpigmentation, brightness and enlarged pores for darker skin tones; became Black-owned in 2019 after founder Niko Mouyiaris's 2019 death.
Parent
Acquired by Desiree Rogers and Cheryl Mayberry McKissack in 2019, making it Black-woman-owned; previously owned by Mana Cosmetics under founder Niko Mouyiaris · Founded 1994, by Niko Mouyiaris
Revenue
Not disclosed
Channels
DTC site · US mass drugstore retail (long-standing distribution)
Manufacturing
Not disclosed — Brand's own site describes a 30-year, Black-owned heritage but discloses no manufacturing location; search access was rate-limited this session (blackopalbeauty.com).
Contact
Official website not independently confirmed in sourced results
Leaders
Desiree Rogers and Cheryl Mayberry McKissack, Owners (since 2019 acquisition); Niko Mouyiaris, Founder (1994, deceased 2019)
Analyst view
Black Opal (BLK/OPL) is a roughly three-decade-old brand formulating color cosmetics and skincare for melanin-rich skin, including foundation, SPF and vegan skincare co-developed with a Black dermatologist. It markets itself as Black-owned and has historically sold through mass/drugstore channels at accessible prices. Ownership, manufacturing and financials are undisclosed. Traffic shows notable share from India and South Africa. Larger brands expanding deep-shade ranges is a key risk.
Partnership angles
Long-standing deep/melanin-rich shade focus means formulation partners must demonstrate strong pigment performance across dark skin tones · Meaningful India and South Africa traffic suggests latent demand for expanded international distribution · Accessible mass-market pricing requires cost-efficient formulation and sourcing to protect margins.
Sources: 1 2 3 4 5
United States · New York, NY · Skincare — Gen Z/Gen Alpha mass skincare
Bubble Site ↗
MasstigeNot disclosed
- 223.6KMonthly visits · 2026-08
- #166,550Global rank
- #780 (Beauty and Cosmetics, United States)Category rank
- 36.82%Bounce
- 3.79Pages/visit
- 1m 8sDuration
Top regions:United States 60.09% · Canada 8.28% · Australia 3.53% · Top source:Organic Search 57.86%
Affordable, dermatologist-guided skincare for Gen Z/Gen Alpha, sold DTC and via Walmart, Target, Ulta Beauty, CVS, Amazon (US) and Boots (UK), with 4M+ TikTok followers.
Parent
none (independent; exploring a sale via Centerview Partners as of October 2025) · Founded 2020
Revenue
Surpassed $500M in lifetime retail sales; net sales exceeding $100M annually (Beauty Independent/BeautyMatter, 2025-2026); ~$170M estimated 2024 sales per industry sources (WWD, reported Jan 2025)
Channels
DTC site · Ulta Beauty · mass retail expansion
Manufacturing
Not disclosed — Brand's About page returned a bot-blocked (403) response and search was rate-limited this session, so no manufacturing details could be verified (hellobubble.com).
Contact
General contact/customer-service form on official site (automated fetch blocked by site); HQ New York, NY per company LinkedIn
Leaders
Shai Eisenman, Founder & CEO — source: Beauty Independent (Sept 2025, June 2026), BeautyMatter (Nov 2025)
Analyst view
Bubble is a Gen Z-focused skincare brand offering accessible, dermatologist-developed cleansers, moisturizers and treatments, sold DTC and through retailers including Ulta Beauty. It built its following via youth-oriented social media and has expanded retail distribution since launch. Funding, ownership and manufacturing could not be confirmed from accessible sources. Organic search leads traffic. Intense competition among venture-backed Gen Z skincare brands for shelf space is the main risk.
Partnership angles
Youth-focused, accessible pricing means formulation/packaging partners need to support frequent, trend-responsive launches · Retail expansion into mass/specialty chains implies need for reliable, scalable production · Strong social-driven demand suggests value placed on fast time-to-market for viral product moments.
Site style
多巴胺Z世代 · 糖果色/圆润瓶身 · Shopify(估)
Conversion play
学生大使计划 · TikTok
Worth borrowing
青少年社群裂变 · Fit 中
Sources: 1 2 3 4
United States · Durham, North Carolina · Natural personal care (lip/skin/baby)
Burt's Bees Site ↗
MassIn-house
- 168.7KMonthly visits · 2026-08
- #216,329Global rank
- #765 (Beauty and Cosmetics, United States)Category rank
- 41.9%Bounce
- 3.35Pages/visit
- 1m 19sDuration
Top regions:United States 73.87% · Canada 2.52% · Mexico 2.31% · Top source:Organic Search 59.2%
US natural personal-care brand sold through mass, drug, grocery and e-commerce retail, acquired by Clorox in 2007 for US$925 million.
Parent
The Clorox Company · private (brand); parent Clorox listed NYSE: CLX · Founded 1984
Revenue
not disclosed separately (part of Clorox's Household segment); Clorox total FY2025 net sales US$7.10 billion — Clorox/Wikipedia
Funding
AEA Investors bought an 80% stake for $173M in 2004; Clorox acquired the full company for $925M in 2007 (Wikipedia).
Channels
DTC site · grocery/natural retailers · mass drugstore · international distribution (UK, Canada, Australia, Germany, Hong Kong, Taiwan, New Zealand)
Manufacturing
In-house · Made in United States (North Carolina) — Wikipedia documents the company's move into its own converted-factory production space in Creedmoor and then Durham, NC, as it scaled (Wikipedia).
Contact
Media room at thecloroxcompany.com; investor relations at thecloroxcompany.com/investors; brand contact via burtsbees.com
Leaders
Linda Rendle, Chair & CEO, The Clorox Company — Clorox investor relations
Analyst view
Burt's Bees is a 1984-founded natural personal-care brand now owned by Clorox after a $925M 2007 acquisition (following AEA Investors' 80% stake purchase in 2004). It operates its own North Carolina manufacturing base, having scaled from a converted garment factory into a dedicated Durham facility. Distribution spans grocery, natural retailers, drugstores and international markets, plus e-commerce. Maintaining natural-brand credibility amid rising ingredient scrutiny is a key risk.
Partnership angles
Owns its own North Carolina manufacturing base, so partnerships would likely supplement rather than replace core production · Beeswax-based natural heritage means new ingredient suppliers must fit a clean, naturally derived positioning · Broad international distribution implies need for multi-market regulatory and labeling support.
Sources: 1 2 3 4 5
United States · Santa Barbara, CA · Skincare — ceramide-based dry/sensitive skin therapy
Ceramedx Site ↗
MasstigeNot disclosed
Plant-based ceramide ('Riceramide-3') therapeutic skincare positioned as a natural alternative to CeraVe, sold DTC and targeted at dermatologist offices; less TikTok-native than other brands in this set.
Parent
ESN Group, Inc. (also owns Earth Science and Sarabecca brands; privately held since 1981) · Founded 2018
Revenue
not disclosed (founder projected ~$20M/year potential at 2018 launch, an aspirational estimate, not an achieved figure)
Channels
DTC site only
Manufacturing
Not disclosed — Brand's own site discloses no manufacturing location and lists no retail partners; search access was rate-limited this session (ceramedx.com).
Contact
General contact via ceramedx.com; parent ESN Group based in Santa Barbara, CA
Leaders
Kenneth Grand, President, ESN Group (also founder of Alba Botanica, 1982); Dr. Corey Frucht, dermatologist backing the brand — source: Beauty Independent (Nov 2017), Newswire.com (Jan 2018)
Analyst view
Ceramedx is a small DTC skincare brand centered on plant-based ceramide formulations for dry, sensitive skin across body, face and hair care, priced mostly under $40 per item. It sells only through its own site with no disclosed retail partners. Funding, ownership and manufacturing could not be confirmed, consistent with a small, low-visibility niche brand. Traffic trails far behind larger ceramide brands like CeraVe and Cetaphil. Limited resources against larger rivals is the main risk.
Partnership angles
Small single-channel DTC scale suggests capacity for a modest, cost-efficient production partner rather than large-volume manufacturing · Plant-based ceramide positioning needs formulation support able to substantiate sourcing and efficacy claims on a small budget · Competing against much larger ceramide brands makes cost control in formulation and packaging a priority.
Sources: 1 2 3 4 5
United States · Fort Worth, Texas · Dermatologist-recommended gentle skincare
Cetaphil Site ↗
MassNot disclosed
- 478.4KMonthly visits · 2026-08
- #106,306Global rank
- #492 (Beauty and Cosmetics, United States)Category rank
- 52.27%Bounce
- 2.35Pages/visit
- 43sDuration
Top regions:United States 46.85% · Pakistan 2.62% · Mexico 2.45% · Top source:Organic Search 29.96%
Dermatologist-endorsed gentle cleanser/moisturizer brand sold through mass, drug and e-commerce channels worldwide.
Parent
Galderma Group AG · private (brand); parent Galderma listed SIX Swiss Exchange: GALD · Founded 1947
Revenue
Galderma Group total net sales US$4.41 billion (2024); Cetaphil brand-level figure not disclosed separately — company sources
Funding
Currently owned by Galderma; formerly owned by Nestlé; no acquisition price disclosed (Wikipedia).
Channels
Grocery stores and pharmacies in ~100 countries · DTC site
Manufacturing
Not disclosed — Wikipedia confirms Galderma ownership and ~100-country distribution but discloses no manufacturing location (Wikipedia).
Contact
Corporate/media relations via galderma.com; brand contact via cetaphil.com
Leaders
Flemming Ørnskov, CEO, Galderma Group — Galderma investor relations
Analyst view
Cetaphil is a 1947-developed dermatological skincare brand now owned by Swiss company Galderma, having previously been owned by Nestlé. It distributes through grocery stores and pharmacies in roughly 100 countries, positioned as an accessible, dermatologist-recommended cleanser and moisturizer line. A 2021 reformulation added niacinamide and panthenol. Manufacturing is undisclosed. Intensifying competition from other dermatologist-branded mass lines, including CeraVe, is a key risk.
Partnership angles
Distribution across ~100 countries via pharmacy/grocery channels implies need for suppliers able to support broad multi-market regulatory compliance · Dermatologist-recommended positioning requires formulation partners able to substantiate gentle, sensitive-skin claims · Mass price positioning keeps cost efficiency in ingredients and packaging a continuing priority.
Sources: 1 2 3 4 5
United States · San Francisco, CA · Clean, affordable skincare
Cocokind Site ↗
MasstigeNot disclosed
- 233.7KMonthly visits · 2026-08
- #169,510Global rank
- #513 (Beauty and Cosmetics, United States)Category rank
- 46.41%Bounce
- 3.36Pages/visit
- 1m 40sDuration
Top regions:United States 87.07% · Canada 3.6% · Vietnam 1.83% · Top source:Organic Search 41.03%
Sustainability-focused, mostly sub-$20 clean skincare sold DTC, at Target and at Whole Foods.
Parent
none (independent) · Founded 2014
Revenue
Not disclosed
Channels
DTC site · retail via store locator
Manufacturing
Not disclosed — Brand's own pages describe formula-first, approachable-price positioning but disclose no manufacturing location; FAQ page and search were inaccessible this session (cocokind.com).
Contact
Contact form at cocokind.com/pages/contact-us; no public wholesale or press email listed on-site.
Leaders
Founder and CEO Priscilla Tsai, per Forbes and New Hope Network.
Analyst view
Cocokind is a DTC clean-beauty skincare brand positioned around approachable pricing (roughly $6-36) and formula-first value, spanning cleansers, serums, moisturizers and lip care. It says its resources go into formulation rather than markup, targeting price-conscious shoppers. Funding, ownership and manufacturing could not be confirmed. Organic search leads traffic, consistent with a content-driven audience. Intense competition in affordable clean skincare is a key risk.
Partnership angles
Clean-beauty, approachable-price positioning requires formulation partners balancing ingredient-safety credentials with tight cost targets · A broad range from cleansers to lip care suggests need for suppliers spanning multiple formulation categories · Content/SEO-driven growth implies value placed on ingredient transparency usable in consumer education.
Sources: 1 2 3 4
United States · Oxnard, California · Mass-market color cosmetics (eyeshadow, lip, face) sold direct-to-consumer
ColourPop Site ↗
MasstigeIn-house
- 1.8MMonthly visits · 2026-08
- #21,289Global rank
- #59 (Beauty and Cosmetics, United States)Category rank
- 38.92%Bounce
- 7.82Pages/visit
- 3m 58sDuration
Top regions:United States 64.8% · France 6.58% · Australia 4.12% · Top source:Direct 31.14%
Affordable, fast-turnaround color cosmetics sold primarily direct-to-consumer via colourpop.com, with distribution through Ulta Beauty and Target also reported.
Parent
Seed Beauty (privately held; founded and controlled by the Nelson family) · Founded 2014 (launched May 1, 2014 by siblings Laura Nelson and John Nelson)
Revenue
not disclosed
Funding
Privately held under parent Seed Beauty/Spatz Laboratories; no external VC funding publicly disclosed (Wikipedia).
Channels
DTC site · Sephora (since 2017) · Ulta Beauty (since 2018) · Target
Manufacturing
In-house · Made in United States — Wikipedia states parent Seed Beauty grew out of Spatz Laboratories, a private-label cosmetics manufacturer, before launching ColourPop as its own brand (Wikipedia).
Contact
Customer service via colourpop.com/pages/contact-us and /pages/customerservice; careers via colourpop.applytojob.com; no dedicated press or wholesale/B2B contact published on the official site
Leaders
Laura Nelson and John Nelson, co-founders - source: colourpop.com/pages/about-us
Analyst view
ColourPop is a color-cosmetics brand launched in 2014 by siblings Laura and John Nelson under parent Seed Beauty, an offshoot of private-label manufacturer Spatz Laboratories. That heritage gives it in-house manufacturing capability unusual among DTC-first indie brands, supporting $5-20 price points and frequent drops. It expanded from e-commerce into Sephora (2017), Ulta (2018) and Target. It remains a high-traffic indie brand; margin pressure from ultra-affordable pricing is a key risk.
Partnership angles
In-house manufacturing via Seed Beauty/Spatz Laboratories means outside partnerships would likely cover overflow capacity or specialized formulations · High-frequency, trend-driven drops require suppliers able to support fast development and short lead times · Ultra-affordable pricing keeps raw-material and packaging cost efficiency a continuing priority.
Site style
多巴胺Z世代 · 高饱和/IP联名 · Shopify(估)
Conversion play
每周上新+联名不断 · Instagram
Worth borrowing
柔性供应链快反打法(工厂视角必看) · Fit 高
Sources: 1 2 3 4
United States · New York, New York (Coty Inc. U.S. offices); Coty Inc. global headquarters in Amsterdam, Netherlands / London, UK · Mass-market color cosmetics (face, eye, lip)
CoverGirl Site ↗
MassNot disclosed
- 139.5KMonthly visits · 2026-08
- #290,781Global rank
- #987 (Beauty and Cosmetics, United States)Category rank
- 52.17%Bounce
- 2.25Pages/visit
- 47sDuration
Top regions:United States 66.84% · France 3.88% · United Kingdom 3.85% · Top source:Organic Search 49.84%
Accessible mass-market makeup sold via drugstores/mass retail and covergirl.com, currently repositioning from a Gen Z push toward Gen X consumers.
Parent
Coty Inc. (Consumer Beauty division) — acquired from Procter & Gamble in 2016 · Not separately listed; parent Coty Inc. trades as COTY (NYSE) · Founded 1961 (launched by Noxell Corporation); Noxell acquired by Procter & Gamble in 1989; brand moved to Coty in 2016
Revenue
Brand-level revenue not disclosed in absolute terms; Coty has reported CoverGirl net revenue down roughly 1% amid its repositioning (Glossy, 2026). Parent Coty Inc. total company net revenue: $5.81 billion for fiscal year 2026 (ended June 30, 2026), down ~1.5% year-over-year (stockanalysis.com, Aug 2026)
Funding
Acquired by Procter & Gamble in 1989; sold to Coty, Inc. in 2016; no price disclosed (Wikipedia).
Channels
Mass drugstore/grocery retail worldwide · DTC site
Manufacturing
Not disclosed — Wikipedia confirms Coty Inc. ownership since 2016 (previously P&G) but discloses no manufacturing location (Wikipedia).
Contact
Coty Consumer Affairs portal (cotyconsumeraffairs.com, referrerBrand=covergirl) for consumer inquiries; corporate/supplier contact via coty.com
Leaders
No brand-specific CEO; parent Coty Inc. led by Markus Strobel, Executive Chairman & Interim CEO (since Jan 1, 2026, succeeding Sue Nabi) — source: Yahoo Finance, Jan 2026
Analyst view
CoverGirl is a 1961-founded mass color-cosmetics brand now owned by Coty, Inc., after an earlier period under Procter & Gamble from 1989 to 2016. It repositioned in 2017 around an 'I Am What I Make Up' platform, refreshing packaging and marketing after two decades under a prior slogan. It distributes through mass drugstore and grocery retail worldwide plus e-commerce. Manufacturing is undisclosed. Continued share pressure from indie DTC and legacy mass rivals is a key risk.
Partnership angles
As a Coty-owned global mass brand, external partnerships would need to meet large-multinational volume, cost and compliance requirements · Ongoing repositioning suggests interest in refreshed formulations and packaging supporting a more modern image · Mass price positioning keeps cost-efficient sourcing and high-volume reliability continuing priorities.
Sources: 1 2 3 4 5 6 7 8
United States · New York, NY (per press interviews); not stated on official site · Multi-functional, inclusive color cosmetics
Danessa Myricks Beauty Site ↗
PrestigeNot disclosed
- 386.7KMonthly visits · 2026-08
- #82,579Global rank
- #232 (Beauty and Cosmetics, United States)Category rank
- 30.73%Bounce
- 6.97Pages/visit
- 00:01:37Duration
Top regions:United States 69.27% · United Kingdom 4.85% · Canada 4.65% · Top source:Organic search 53.34%
Editorial-makeup-artist-founded, multi-use color cosmetics ('Yummy Skin' line) for a wide shade range, sold at Sephora and DTC, with wholesale and PR-inquiry channels on its own site.
Parent
none (independent) · Founded 2019
Revenue
Not disclosed
Channels
DTC site · Sephora · pro/wholesale ordering (DMB Pro)
Manufacturing
Not disclosed — No manufacturing disclosure found on brand site (homepage, FAQ nav, Our Story page 404) or on Wikipedia, which has no dedicated article for the brand.
Contact
Wholesale application at danessamyricksbeauty.com/pages/wholesale-application; PR inquiries via /pages/pr-inquiry; customer support via Gorgias help center.
Leaders
Founder Danessa Myricks, a working celebrity makeup artist prior to launching the brand, per danessamyricksbeauty.com.
Analyst view
Danessa Myricks Beauty is a founder-led prestige color-cosmetics line built on makeup artist Danessa Myricks's editorial reputation, positioned alongside brands like Fenty Beauty. It sells through its own DTC site and a pro/wholesale channel (DMB Pro), with hero prices around $26-$39. Manufacturing details and funding are not publicly disclosed. Growth centers on its expanding 'Yummy Skin' complexion franchise rather than announced financing.
Partnership angles
Independent brand likely sourcing color-cosmetics manufacturing externally, so OEM capacity and shade-matching consistency matter · Expanding multi-shade complexion franchise implies ongoing formulation and stability support needs · No public supply-chain disclosure leaves room for a documentation-ready partner as wholesale/pro ordering grows.
Sources: 1 2 3 4 5
United States · Carson, CA · Professional/spa-channel skincare
Dermalogica Site ↗
PrestigeNot disclosed
- 515.5KMonthly visits · 2026-08
- #96,297Global rank
- #258 (Beauty and Cosmetics, United States)Category rank
- 49.29%Bounce
- 2.77Pages/visit
- 00:01:26Duration
Top regions:United States 79.29% · Canada 1.56% · Vietnam 1.3% · Top source:Organic search 29.35%
Professional-grade skincare sold primarily through licensed skin therapists, spas and salons worldwide, backed by Wurwand's International Dermal Institute training network, plus a direct-to-consumer e-commerce channel.
Parent
Unilever (Unilever Prestige division) - acquired August 2015; confirmed as a current Unilever brand in Wikipedia's List of Unilever brands, a page that reflects Unilever's portfolio through at least 2025 · Private brand; parent Unilever PLC - LSE: ULVR, NYSE: UL (ADR), Euronext Amsterdam: UNA · Founded 1986, by Jane Wurwand and Raymond Wurwand
Revenue
Not disclosed at brand level; parent Unilever PLC group revenue €50.503 billion in fiscal year 2025 (Unilever Annual Report, via Wikipedia)
Funding
Acquired by Unilever, August 2015 (Wikipedia); independent since founding in 1986 by Jane and Ray Wurwand prior to that.
Channels
DTC site · authorized professional salons and spas · Dermalogica concept spaces/own stores · International Dermal Institute training centers
Manufacturing
Not disclosed — Neither Wikipedia nor the brand's Our-Story/Sustainability pages disclose whether production is in-house or contracted, or the manufacturing country; Wikipedia confirms Unilever has owned Dermalogica since August 2015.
Contact
Customer service via official site (dermalogica.com); business model centers on professional/spa partner accounts, though specific press or wholesale contact pages could not be independently verified in this pass
Leaders
Jane Wurwand, Co-Founder & Chief Visionary, per official site; Aurelian Lis listed as CEO per Wikipedia
Analyst view
Dermalogica is a professional skincare brand founded in 1986, built on paraprofessional education (International Dermal Institute) and distribution via licensed spas, salons and its own concept stores rather than typical DTC retail. Unilever has owned the brand since August 2015. It reaches more than 80 countries via a training-led go-to-market model. Manufacturing location and in-house-versus-contract status are not publicly disclosed.
Partnership angles
As a Unilever-owned professional brand, external formulation or packaging partners would need to meet multinational compliance and QA standards · Its education-led spa/salon model favors technically well-documented actives that therapists can explain to clients · Distribution across 80-plus countries implies demand for multi-region regulatory registration support.
Sources: 1 2 3 4 5 6 7
United States · Brooklyn, NY · Skincare
Dieux Site ↗
PrestigeHybrid
- 181.4KMonthly visits · 2026-08
- #199,422Global rank
- #670 (Beauty and Cosmetics, United States)Category rank
- 33.04%Bounce
- 3.64Pages/visit
- 00:02:13Duration
Top regions:United States 87.23% · India 3.43% · United Kingdom 2.34% · Top source:Organic search 45.71%
TikTok-favorite 'radical transparency' skincare brand best known for its reusable Forever Eye Mask, sold DTC and via Sephora (since 2024).
Revenue
Surpassed $10M in sales in 2023, up 45% YoY (Beauty Independent, Feb 2024); no newer public figure disclosed
Channels
DTC site · Sephora (US & Canada) · SokoGlam.com · TikTok Shop
Manufacturing
Hybrid · Made in United States — Brand FAQ states products are 'formulated in-house in our Brooklyn lab...our products are scaled up at contract manufacturers in the U.S.' (dieuxskin.com FAQ).
Contact
Contact form at dieuxskin.com/pages/contact-us; HQ address 20 Jay Street, Suite 834, Brooklyn, NY 11201
Leaders
Charlotte Palermino, Co-Founder & Chief Brand Officer (former CEO); Joyce de Lemos, Co-Founder & cosmetic chemist; Marta Freedman, Co-Founder & Chief Creative Officer; Ryan Scott, CEO since Oct 2024 — source: Business of Fashion (Oct 2024), Beauty Independent (Feb 2024)
Analyst view
Dieux is a Brooklyn-based indie skincare brand co-founded by a cosmetic chemist, positioned around clinically vetted, 'never white label' formulation. It formulates in-house, then scales production through U.S. contract manufacturers. Distribution spans its own site, Sephora (US/Canada), Soko Glam and TikTok Shop, with hero prices of $42-$62. No public funding or investor information was found.
Partnership angles
In-house formulation paired with U.S. contract scale-up means partners must execute exactly to spec without diluting its 'never white label' claim · Recent Sephora and TikTok Shop growth implies need for reliable scale-up capacity as order volume rises · Clinical-vetting positioning requires ingredient partners to support testing and documentation claims.
Site style
临床极简 · 银色/圣像趣味 · Shopify(估)
Conversion play
成本透明化叙事 · Instagram
Worth borrowing
定价透明建立信任 · Fit 中
Sources: 1 2 3 4 5 6 7
United States · Davie, FL · Skincare — dermatologist-formulated anti-aging
Dr. Loretta Site ↗
PrestigeNot disclosed
- 8.1KMonthly visits · 2026-08
- #2,516,059Global rank
- #7,290 (Beauty and Cosmetics, United States)Category rank
- 48.51%Bounce
- 1.83Pages/visit
- 00:00:40Duration
Top regions:United States 82.97% · India 13.98% · Philippines 3.04% · Top source:Organic search 33.99%
Dermatologist-founded, family-run anti-aging skincare, sold DTC and via Dermstore, QVC, Anthropologie, Nordstrom, Saks.com and Shopbop.
Revenue
not disclosed (third-party estimates range $1M-$10M; company declines to share figures, per Glossy, Oct 2022)
Channels
DTC site · store locator (specific retail partners not disclosed on-site)
Manufacturing
Not disclosed — Brand's 'The Brand'/FAQ pages disclose founding (dermatologist Loretta Ciraldo, Miami, 2018) but no manufacturing location or in-house/contract statement was found (drloretta.com).
Contact
customercare@drloretta.com; contact form at drloretta.com/pages/contact; press page at drloretta.com/blogs/press
Leaders
Dr. Loretta Ciraldo, Founder (board-certified dermatologist since 1978); Gina Ciraldo Stabile, CEO (daughter) — source: company LinkedIn, Beauty Independent (Sept 2023)
Analyst view
Dr. Loretta is a dermatologist-founded, family-run skincare line launched in 2018 by Miami dermatologist Loretta Ciraldo, now run with her daughters. Distribution is limited mainly to its own DTC site and an undisclosed store-locator network. Hero prices of $40-$65 place it in the prestige dermatologist-brand tier. Similarweb traffic ranks it as one of the smallest brands in this set. No manufacturing or funding details are publicly disclosed.
Partnership angles
Small, family-run brand with undisclosed manufacturing likely relies on external contract production and would value small-batch, dermatologist-grade formulation support · Limited disclosed retail distribution suggests room to grow, requiring reliable reorder capacity from a manufacturing partner · Founder-dermatologist positioning means new formulas need clinical substantiation.
Sources: 1 2 3 4 5 6 7
United States · Houston, TX · Clean, biocompatible skincare
Drunk Elephant Site ↗
PrestigeNot disclosed
- 248.9KMonthly visits · 2026-08
- #154,907Global rank
- #448 (Beauty and Cosmetics, United States)Category rank
- 35.27%Bounce
- 3.77Pages/visit
- 00:03:12Duration
Top regions:United States 65.75% · India 4.46% · Netherlands 2.3% · Top source:Organic search 37.87%
Ingredient-conscious skincare brand (Suspicious 6-free formulas) sold via Sephora, Amazon, and DTC, now a turnaround project inside Shiseido's prestige portfolio.
Parent
Shiseido Company, Limited · private (subsidiary of Shiseido, TYO: 4911) · Founded 2012
Revenue
Acquired by Shiseido for $845M (2019, per CultureMap Houston); brand sales fell approximately 65% year-over-year in Q1 2025 and approximately 57% in H1 2025 within Shiseido's reported results (per BeautyMatter/CosmeticsBusiness, 2025-2026); standalone annual revenue not disclosed.
Funding
Minority investment from VMG Partners and Leandra Medine, March 2017; acquired by Shiseido for $845 million, October 2019 (Wikipedia).
Channels
DTC site · Sephora (since January 2015) · international distribution; entered mainland China in 2024
Manufacturing
Not disclosed — Wikipedia covers founding, funding and the Shiseido acquisition in detail but does not state manufacturing location or whether production is in-house or contracted.
Contact
Customer service info@drunkelephant.com, 1-800-604-1795; press press@drunkelephant.com; separate contacts listed for Canada, UK, France and Germany.
Leaders
Founder Tiffany Masterson, Chief Creative Officer & President, reporting to Shiseido Americas CEO Marc Rey, per CultureMap Houston.
Analyst view
Drunk Elephant is a 'clean' prestige skincare brand founded in 2012 by Tiffany Masterson, distributed mainly through Sephora since 2015. It took a minority investment from VMG Partners in 2017 before Shiseido acquired it for $845 million in October 2019, about eight times 2018 net sales. Since then it has added haircare, body care (2020) and entered China (2024), though press reports cite a sharp sales decline in early 2025. Hero prices run about $70, firmly prestige.
Partnership angles
As a Shiseido-owned 'clean' brand entering China and new categories, it needs formulation partners supporting its ingredient-exclusion ('Suspicious 6') claims across product types · Reported recent sales softness may increase pressure for cost-efficient reformulation without compromising clean-label claims · China entry implies need for local registration-ready formulation support.
Site style
多巴胺Z世代 · 高饱和撞色瓶盖 · 企业自建(估)
Conversion play
混搭'奶昔'玩法 · TikTok
Worth borrowing
把配方规则讲成品牌故事 · Fit 中
Sources: 1 2 3 4 5
United States · New York, NY · Farm-to-face botanical skincare
Farmacy Site ↗
PrestigeNot disclosed
- 105.7KMonthly visits · 2026-08
- #354,179Global rank
- #1,080 (Beauty and Cosmetics, United States)Category rank
- 51.53%Bounce
- 2.39Pages/visit
- 00:01:19Duration
Top regions:United States 87.92% · Pakistan 3.09% · India 2.73% · Top source:Organic search 24.2%
'Farm-to-face' botanical skincare (honey, willowherb) sold at Sephora and Ulta, acquired by P&G in 2021.
Parent
Procter & Gamble Co. (acquired November 2021) · private (subsidiary of NYSE: PG) · Founded 2015
Revenue
Not disclosed (purchase price and brand revenue undisclosed at acquisition), per WWD and Happi
Funding
Owned by Procter & Gamble (brand site confirms P&G group terms/privacy links; acquisition date not stated on fetched pages).
Channels
DTC site · Sephora
Manufacturing
Not disclosed — Brand's About Us page confirms Procter & Gamble ownership (references 'other trusted P&G brands' and P&G legal terms) but does not disclose manufacturing location or in-house/contract status (farmacybeauty.com).
Contact
Customer care via farmacybeauty.com; P&G corporate/supplier inquiries via P&G's supplier portal.
Leaders
Founded by David Chung (2015); Mina Chae became President/CEO post-founding, per WWD.
Analyst view
Farmacy is a 'conscious beauty' skincare brand under Procter & Gamble's prestige portfolio, built on farm-sourced ingredients and Leaping Bunny cruelty-free certification. Its main retail channel is Sephora alongside its own DTC site, with hero prices of $22-$32. Similarweb shows modest but stable traffic versus larger prestige peers. Manufacturing location and in-house-versus-contract status are not disclosed publicly.
Partnership angles
As a P&G-owned 'clean'/farm-sourced brand, ingredient partners need to support cruelty-free and clean-formulation claims with documentation · Sephora-centric distribution means new launches must meet prestige-tier packaging and formulation standards · Being one of several small prestige brands in a larger portfolio means cost efficiency matters alongside positioning.
Site style
清洁自然 · 绿色/蜂蜜元素 · Shopify(估)
Conversion play
溯源故事+套装 · Instagram
Worth borrowing
原料溯源展示 · Fit 中
Sources: 1 2 3 4
United States · San Francisco, CA (via Kendo Brands) · Inclusive makeup, expanded into skin and hair
Fenty Beauty Site ↗
PrestigeContract manufacturing
- 1.8MMonthly visits · 2026-08
- 42.57%Bounce
- 5.24Pages/visit
- 00:02:40Duration
Top regions:United States 66.28% · Canada 4.23% · Australia 3.43% · Top source:Organic search 32.09%
Foundation-shade-range pioneer sold through Sephora, Amazon, DTC, and TikTok Shop, co-owned by Rihanna and LVMH's Kendo Brands incubator.
Parent
Kendo Holdings (LVMH Moet Hennessy Louis Vuitton, 50%) and Rihanna (50%) · private (LVMH itself listed: EPA: MC); LVMH reported exploring a sale of its 50% Fenty stake in October 2025 · Founded 2017
Revenue
Press estimates range from approximately $450M to approximately $602M in net sales for 2024, with a potential valuation of $1-2B+ discussed during LVMH's 2025 stake-sale process; no single audited figure has been disclosed, per CNBC (Oct 2025)/Femfounded.
Funding
50-50 joint venture between Rihanna and LVMH; LVMH reported to have committed roughly $10M for initial launch (WWD, via Wikipedia); operation valued around $2.8B (Forbes, via Wikipedia).
Channels
DTC site · Sephora · Harvey Nichols (UK) · Ulta Beauty (since March 2022) · African markets (since May 2022); sold in about 17 countries
Manufacturing
Contract manufacturing — Wikipedia states Fenty Beauty products are produced through LVMH's Kendo Holdings, described as an incubator that produces cosmetics as white-label products; specific factory countries are not disclosed.
Contact
General contact via fentybeauty.com/pages/contact-us; parent Kendo Brands (HQ San Francisco, offices also in Toronto, London, Paris, Singapore) handles PR/influencer relations.
Leaders
Founder Rihanna (Robyn Fenty); brand managed under Kendo Brands/LVMH leadership, per CNBC (Oct 2025).
Analyst view
Fenty Beauty is a 50-50 joint venture between Rihanna and LVMH launched in 2017, credited with popularizing extended foundation shade ranges (40-plus shades) across color cosmetics. Products are made through LVMH's Kendo Holdings on a white-label-style contract basis and sold via Sephora, Ulta (since 2022), Harvey Nichols and its own site across about 17 countries. Early sales were strong ($72 million in month one, per press reports); the brand has since added skincare and fragrance lines.
Partnership angles
Manufactured through a contract/incubator model (Kendo), so OEM capacity, cost control and fast shade-matching turnaround directly shape supplier relationships · Expansion into skincare and fragrance implies need for cross-category formulation partners beyond color cosmetics · Broad footprint (17-plus countries) requires suppliers comfortable with multi-region compliance.
Site style
明星/叙事 · 40色号阵列视觉 · 企业自建(估)
Conversion play
色号包容性即话题 · TikTok
Worth borrowing
色号矩阵展示法 · Fit 低
Sources: 1 2 3 4 5
United States · Boston, MA · Sensitive-skin skincare - cleansers, moisturizers, KP and redness treatments
First Aid Beauty Site ↗
PrestigeNot disclosed
- 208.5KMonthly visits · 2026-08
- #212,241Global rank
- #714 (Beauty and Cosmetics, United States)Category rank
- 47.25%Bounce
- 2.47Pages/visit
- 00:01:28Duration
Top regions:United States 73.88% · Canada 3.15% · Vietnam 2.18% · Top source:Organic search 44.79%
Clinically-tested, dermatologist-vetted skincare for sensitive skin, sold direct-to-consumer and through Sephora, Ulta, QVC and P&G's prestige retail network.
Parent
Procter & Gamble Co. - acquired 2021; official site footer identifies it as a P&G brand · Private brand; parent Procter & Gamble is NYSE: PG · Founded 2009
Revenue
Not disclosed at brand level; parent Procter & Gamble net sales US$87.03 billion in fiscal year 2026 (P&G Form 10-K, via Wikipedia)
Funding
Owned by Procter & Gamble (brand site confirms P&G group terms/privacy links).
Channels
DTC site · prestige beauty retail (specific partners not listed on fetched pages)
Manufacturing
Not disclosed — Brand's About Us page confirms Procter & Gamble ownership ('other trusted P&G brands', P&G legal links) but does not disclose manufacturing location or in-house/contract status (firstaidbeauty.com).
Contact
Customer service via official site contact form at firstaidbeauty.com; as a P&G-owned brand, corporate and press inquiries route through P&G Corporate Communications
Analyst view
First Aid Beauty is a Procter & Gamble-owned skincare brand active since 2009, built on dermatologist-oriented, sensitive-skin formulas recognized by groups including the National Eczema Association. Hero products span a wide $12-$66 range, indicating a full-line prestige-to-accessible strategy. As a P&G-owned brand, growth ties to the parent's broader prestige strategy rather than independent funding. Manufacturing location and model are not publicly disclosed.
Partnership angles
As a P&G-owned sensitive-skin specialist, ingredient and packaging partners likely need clinical substantiation (rosacea, eczema, psoriasis association recognitions) to fit brand claims · A wide price range across its line suggests both accessible and higher-end formulation capability is needed · Being part of a larger portfolio means cost efficiency likely weighs alongside clinical credibility.
Site style
临床极简 · 红白急救视觉 · Shopify(估)
Conversion play
场景化命名 · TikTok
Worth borrowing
场景化产品命名 · Fit 中
Sources: 1 2 3 4 5
United States · Los Angeles, CA (via incubator Beach House Group; standalone HQ not independently disclosed) · Skincare / color cosmetics (also runs Fashion and Coffee sub-brands)
Florence by Mills Site ↗
MasstigeContract manufacturing
- 68.4KMonthly visits · 2026-08
- 42.88%Bounce
- 1.78Pages/visit
- 00:00:25Duration
Top regions:United States 36.27% · Vietnam 6.89% · United Kingdom 6.45% · Top source:Organic search 80.94%
Millie Bobby Brown's clean beauty brand for Gen Z, sold DTC and via Ulta Beauty and Superdrug.
Parent
Majority owned by Millie Bobby Brown and family since Dec 2020 (bought out incubator Beach House Group, which remains a minority shareholder) · Founded August 2019
Revenue
not disclosed (Business of Fashion, Feb 2024, notes 'zero public financial data'; third-party e-commerce trackers estimate $1.7M-$3.4M in online-only sales, unconfirmed by company)
Funding
Brown family acquired majority stake in Florence Beauty LLC, December 2020; Beach House Group retains minority stake (Wikipedia).
Channels
DTC site · Ulta Beauty · Boots (UK); brand extensions in fashion, fragrance and coffee sold online
Manufacturing
Contract manufacturing · Made in Italy (cosmetics, via Give Back Beauty group) · Switzerland (fragrance, via Givaudan) — Wikipedia states Florence Beauty LLC (majority owned by the Brown family, with Beach House Group as minority owner) partnered with Italian cosmetics/perfume group Give Back Beauty and Swiss manufacturer Givaudan in March 2021 for production.
Contact
General contact form; separate Fashion and Coffee sub-brand storefronts each with their own FAQ pages; no distinct press/wholesale email publicly listed
Leaders
Millie Bobby Brown, Founder (majority owner since Dec 2020); no publicly named standalone CEO found
Analyst view
Florence by Mills is a teen/Gen-Z beauty brand launched by actress Millie Bobby Brown in 2019, majority-owned by the Brown family via Florence Beauty LLC with Beach House Group as minority owner. Since 2021 it has used Italian group Give Back Beauty and Swiss manufacturer Givaudan for production. Distribution runs through Ulta and Boots, plus extensions into fashion, fragrance and coffee. Similarweb shows a recent traffic decline and no available rank, suggesting a softening audience.
Partnership angles
Already contract-manufactured via an Italian cosmetics group and a Swiss fragrance house, so partner selection centers on OEM cost, capacity and category range · Frequent lifestyle-category extensions (fashion, coffee, fragrance) suggest appetite for new-category product development beyond core beauty · Youth-focused positioning means formulation and safety documentation for younger, sensitive skin matters.
Sources: 1 2 3 4 5 6
United States · Boston, Massachusetts (brand origin); brand sits within LVMH's Perfumes & Cosmetics division · Prestige skincare, bath and body (naturally-inspired hero ingredients, e.g. rose, soy, sugar)
Fresh Site ↗
PrestigeNot disclosed
- 252.2KMonthly visits · 2026-08
- #147,949Global rank
- #645 (Beauty and Cosmetics, United States)Category rank
- 34.71%Bounce
- 3.81Pages/visit
- 00:01:10Duration
Top regions:United States 59.02% · France 5.45% · Canada 4.45% · Top source:Organic search 33.48%
Prestige naturals-inspired skincare and bath brand sold via fresh.com, Fresh retail boutiques, and prestige department-store/specialty retail; confirmed as a currently active LVMH House with no closure notice on its official site.
Parent
LVMH Moët Hennessy Louis Vuitton SE (Perfumes & Cosmetics division) · MC.PA (Euronext Paris) — via parent LVMH · Founded 1991, by Lev Glazman and Alina Roytberg
Revenue
Not disclosed at brand level; parent LVMH reported total group revenue of €80.8 billion for FY2025 (LVMH 2025 Annual Results; lvmh.com/en/investors)
Funding
Part of LVMH group (brand site links to lvmh.com careers); founded 1991, independent prior to LVMH acquisition.
Channels
DTC site · Sephora · international distribution (Americas, Europe, Asia, Oceania per brand site)
Manufacturing
Not disclosed — Brand site confirms LVMH group affiliation (careers link to lvmh.com) and 1991 founding by Lev Glazman and Alina Roytberg but does not disclose manufacturing location or in-house/contract status (fresh.com).
Contact
Fresh customer service and store locator via fresh.com; careers routed to LVMH's jobs portal from the fresh.com footer
Analyst view
Fresh is a prestige skincare and fragrance brand founded in 1991, now part of LVMH, distributed through Sephora, its own site and international markets across the Americas, Europe, Asia and Oceania. Its positioning blends natural ingredients with formulation science. Similarweb traffic sits mid-pack in this set, with engagement metrics suggesting an established, stable customer base. Manufacturing location and in-house-versus-contract status are not publicly disclosed.
Partnership angles
As an LVMH-owned heritage brand, supplier relationships likely need to meet group-level compliance and quality standards common to luxury conglomerates · Its long-standing formulation philosophy implies interest in naturally derived actives with strong efficacy documentation · Multi-region distribution suggests suppliers must support multi-market regulatory registration.
Sources: 1 2 3 4 5
United States · New York, NY · DTC skincare & makeup
Glossier Site ↗
PrestigeNot disclosed
- 1.2MMonthly visits · 2026-08
- #44,049Global rank
- #127 (Beauty and Cosmetics, United States)Category rank
- 39.28%Bounce
- 3.26Pages/visit
- 00:01:22Duration
Top regions:United States 61.74% · United Kingdom 8.83% · France 5.91% · Top source:Organic search 29.41%
Millennial-pink beauty brand grown out of the Into The Gloss blog, selling via DTC, its own retail stores, and (since Feb 2023) 600+ Sephora doors in the US and Canada.
Parent
none (independent, venture-backed) · Founded 2014
Revenue
Not disclosed (private); press-reported estimates put overall brand sales around $275M and first-year Sephora wholesale sales around $100M, per Fast Company (2024).
Funding
Seed funding $2M from Forerunner Ventures; ~$150M raised 2018-2019; peak valuation ~$1.2B; ~54 employees (about a third of staff) laid off February 2026 amid shift to a hybrid wholesale model (Wikipedia).
Channels
DTC site · own stores (New York, Los Angeles, London after a 2026 store-count reduction) · wholesale via Sephora, Space NK, Mecca
Manufacturing
Not disclosed — Wikipedia details funding and retail history in depth but does not state manufacturing location or in-house/contract status.
Contact
Customer service via glossier.com/pages/contact-us and help.glossier.com; authorized retailer list at glossier.com/pages/authorized-retailers; no dedicated press/wholesale email listed on-site.
Leaders
Founder Emily Weiss (2014); CEO Colin Walsh since October 2025 (previously CEO of Ouai), per Retail Dive.
Analyst view
Glossier is a digitally native beauty brand founded in 2014 by Emily Weiss, growing into a venture-backed unicorn (about $150 million raised 2018-2019, peak valuation near $1.2 billion). It has pulled back owned stores (twelve to three) while shifting toward a wholesale model via Sephora, Space NK and Mecca, alongside a 2025 CEO change and roughly a third of staff laid off in February 2026. Manufacturing location and model are not publicly disclosed.
Partnership angles
Actively shifting from owned stores to wholesale after 2026 layoffs, suggesting cost discipline and efficient reordering now matter more to its supply chain · New (2025) leadership amid restructuring may be reassessing supplier and manufacturing relationships as part of a turnaround · International audience share (UK, France) implies possible interest in region-specific support if wholesale expansion continues abroad.
Site style
明星/叙事 · 千禧粉/真人素颜 · Shopify(估)
Conversion play
UGC社区感+人物故事 · Instagram
Worth borrowing
品牌人格化与社区运营 · Fit 中
Sources: 1 2 3 4
United States · New York, NY · K-beauty-inspired skincare
Glow Recipe Site ↗
PrestigeNot disclosed
- 245.7KMonthly visits · 2026-08
- #157,150Global rank
- #566 (Beauty and Cosmetics, United States)Category rank
- 42.19%Bounce
- 3.50Pages/visit
- 00:00:53Duration
Top regions:United States 57.77% · Canada 3.41% · Netherlands 2.57% · Top source:Organic search 43.6%
K-beauty-inspired, fruit-themed skincare brand (Watermelon Glow, Dew Drops) sold via Sephora, Amazon, DTC, and TikTok Shop, bootstrapped for seven years before its first outside investment.
Parent
none (independent; North Castle Partners holds a minority investment since 2021) · Founded 2014
Revenue
Crossed $300M in revenue as of early 2024, up from approximately $100M in 2021, per Yahoo Finance/CNBC.
Channels
DTC site (no retail partners named on fetched pages)
Manufacturing
Not disclosed — Brand's About Us/homepage describe a Korean-beauty-inspired, clean/vegan formulation philosophy but disclose no manufacturing location or in-house/contract status (glowrecipe.com).
Contact
General love@glowrecipe.com; press/media/influencer press@glowrecipe.com; wholesale & distribution sales@glowrecipe.com; careers careers@glowrecipe.com.
Leaders
Co-founders and co-CEOs Sarah Lee and Christine Chang, per CNBC/Forbes.
Analyst view
Glow Recipe is a Korean-beauty-inspired skincare brand known for its Watermelon Glow franchise, with hero prices from about $22 to $40. Public pages emphasize clean, vegan, Leaping Bunny-certified formulation but do not disclose founders, funding, manufacturing location or retail partners. Similarweb shows solid mid-tier traffic and engagement, suggesting an established, moderately sized DTC business built on organic and loyalty-driven growth.
Partnership angles
Korean-beauty-inspired positioning implies ongoing interest in Korean-style ingredient technology and fast trend-responsive product development · Undisclosed manufacturing suggests reliance on external contract manufacturers, where consistent quality and ingredient sourcing matter · A DTC-first loyalty strategy suggests frequent limited-edition launches, requiring quick-turnaround production.
Site style
多巴胺Z世代 · 水果渐变色/水光质感 · Shopify(估)
Conversion play
限定色营销+套装 · TikTok
Worth borrowing
单品爆款打法(西瓜精华) · Fit 中
Sources: 1 2 3 4 5
United States · South San Francisco, CA (Beautylish HQ) · Budget single-active skincare
Good Molecules Site ↗
MassNot disclosed
- 721.4KMonthly visits · 2026-08
- #63,811Global rank
- #152 (Beauty and Cosmetics, United States)Category rank
- 52.45%Bounce
- 3.83Pages/visit
- 00:02:37Duration
Top regions:United States 69.82% · Canada 11.78% · United Kingdom 7.61% · Top source:Organic search 34.14%
Sub-$15, single-ingredient-focused serums and toners sold DTC and via Ulta/Target, built as the house skincare line of online beauty retailer Beautylish.
Parent
In-house brand of Beautylish, Inc.; investors include Aria Growth Partners and Amorepacific Ventures · Founded 2019
Revenue
Not disclosed
Channels
DTC site · Ulta Beauty (43 products listed on Ulta's brand page)
Manufacturing
Not disclosed — Brand site emphasizes affordable, science-backed formulation but discloses no manufacturing location or in-house/contract status; Ulta's brand page confirms US retail distribution (goodmolecules.com; ulta.com).
Contact
Customer service via goodmolecules.com contact/help pages; no public wholesale or press email listed on-site.
Leaders
Co-founders Nils Johnson, Vu Nguyen and Sameer Iyengar (also Beautylish co-founders), per Beauty Independent and BeautyMatter.
Analyst view
Good Molecules is a value-priced, ingredient-focused skincare brand competing with brands like The Ordinary, with hero prices from $6 to $14. It sells via its own site and confirmed Ulta Beauty distribution (43 SKUs listed). Similarweb shows comparatively high traffic for its price point, suggesting strong volume-driven demand. No ownership, funding or manufacturing details are disclosed on the brand's own pages.
Partnership angles
A mass-tier, high-SKU model at very low price points implies strong emphasis on manufacturing cost efficiency and volume capacity · Positioning on price/value against costlier competitors suggests limited tolerance for expensive ingredients unless cost-effectively sourced · High-volume, single-active products suggest ongoing need for simple, fast-to-reformulate actives.
Sources: 1 2 3 4 5 6
United States · New York, NY (studio/founder based in Los Angeles, CA) · Color cosmetics
Half Magic Site ↗
PrestigeNot disclosed
- 160.4KMonthly visits · 2026-08
- #184,207Global rank
- #624 (Beauty and Cosmetics, United States)Category rank
- 34.51%Bounce
- 6.33Pages/visit
- 00:03:17Duration
Top regions:United States 73.36% · Australia 6.36% · United Kingdom 3.49% · Top source:Organic search 42.07%
'Euphoria'-inspired artistry makeup brand co-created with A24, sold DTC in the US and via Beauty Bay in the UK.
Parent
Joint venture with A24 (film/entertainment company) · Founded 2022
Revenue
not disclosed ($87 million 'earned media value' — not revenue — reported by Fortune, Apr 2025)
Channels
DTC site · Ulta Beauty and Sephora (US, per product image references) · MECCA (Australia, exclusive)
Manufacturing
Not disclosed — Brand's About page credits makeup artist Donni Davy (HBO's Euphoria) as founder but discloses no manufacturing location or in-house/contract status (halfmagicbeauty.com).
Contact
General contact via halfmagicbeauty.com; store locator at /pages/store-locator; no distinct press/wholesale email publicly listed
Leaders
Donni (Doniella) Davy, Founder (Euphoria makeup artist); Michelle Liu, General Manager — source: Vogue Business (July 2023)
Analyst view
Half Magic is a vegan, cruelty-free color-cosmetics brand created by Euphoria makeup artist Donni Davy, priced around $15-$26, typical of accessible prestige makeup. U.S. distribution appears to include Ulta and Sephora based on product imagery; it is exclusive to Mecca in Australia. Similarweb shows a mid-sized, U.S.-centric audience with notably high engagement. No funding or manufacturing information is publicly disclosed.
Partnership angles
As a smaller, artist-founded color-cosmetics brand with undisclosed manufacturing, reliable OEM partners for pigmented, trend-responsive shades would support new launches · Retail-exclusivity strategy (Mecca in Australia) suggests interest in region-specific launch coordination as it expands internationally · Vegan/cruelty-free positioning requires manufacturing partners able to document compliance.
Sources: 1 2 3 4 5 6
United States · El Segundo, CA · Celebrity-founded, vegan color cosmetics
Haus Labs Site ↗
PrestigeNot disclosed
- 765.4KMonthly visits · 2026-08
- #61,512Global rank
- #146 (Beauty and Cosmetics, United States)Category rank
- 52.18%Bounce
- 3.49Pages/visit
- 00:01:28Duration
Top regions:United States 67.35% · United Kingdom 5.13% · Germany 3.64% · Top source:Organic Search 34.65%
Lady Gaga's vegan, cruelty-free color cosmetics brand, originally Amazon-exclusive (2019-2022) and now sold primarily at Sephora and DTC.
Parent
none (independent); backed by Lightspeed Venture Partners · Founded September 17, 2019
Revenue
Approximately $20 million in revenue in 2021, per Wikipedia; no more recent company-disclosed figure found
Channels
DTC site · Sephora
Manufacturing
Not disclosed — No manufacturing disclosure found on official site (About/FAQ pages inaccessible or silent on production); Sephora-exclusive brand founded by Lady Gaga and makeup artist Sarah Tanno.
Contact
Customer service via hauslabs.com contact page; no public wholesale or press email listed on-site.
Leaders
Founder Lady Gaga; co-founder and CEO Ben Jones, per Wikipedia.
Analyst view
Haus Labs is Lady Gaga's Sephora-exclusive prestige color-cosmetics line built on vegan, cruelty-free, long-wear formulas. About 765K monthly visits and a global rank near 61,500 show solid mid-tier scale. Growth has relied on celebrity marketing and viral launches like the Triclone foundation rather than disclosed retail expansion. No public manufacturing detail was found. Key risks: single-retailer dependence and reliance on founder visibility.
Partnership angles
Frequent limited color launches need responsive, fast-turn contract manufacturing for pigment-heavy formulas · Vegan/cruelty-free claims require every new ingredient to arrive pre-certified · Long-wear, stage-tested positioning points to interest in film-forming, transfer-resistant technology.
Site style
明星/叙事 · 暗调科技感 · Shopify(估)
Conversion play
成分科技叙事 · TikTok
Worth borrowing
明星+科技双叙事 · Fit 低
Sources: 1 2 3 4
United States · Seattle, WA · Botanical/plant-based skincare
Herbivore Site ↗
MasstigeNot disclosed
- 63KMonthly visits · 2026-08
- #566,112Global rank
- #1,765 (Beauty and Cosmetics, United States)Category rank
- 55.12%Bounce
- 2.41Pages/visit
- 00:00:50Duration
Top regions:United States 84.35% · India 5.97% · Canada 4.03% · Top source:Organic Search 28.94%
Plant-based, visually minimalist skincare (glass bottles, single botanical actives) sold at Sephora and DTC.
Parent
none (independent); Silas Capital is an investor · Founded 2011
Revenue
Not disclosed
Channels
DTC site · Sephora
Manufacturing
Not disclosed — Official About page states the brand began as small-batch skincare made in Seattle in 2011 and grew into a global brand, but does not disclose its current manufacturing arrangement.
Contact
Customer service via herbivorebotanicals.com contact page; no public wholesale or press email listed on-site.
Leaders
Co-founders Julia Wills and Alexander Kummerow (2011); CEO Britany LeBlanc (former Supergoop! CMO), per Businesswire and GCI Magazine.
Analyst view
Herbivore is a Seattle-founded (2011) plant-based clean-beauty skincare brand that grew from small-batch DTC roots into national retail led by Sephora. About 63K monthly visits and a rank near 566,000 point to a smaller, loyalty-driven audience. Positioning centers on visibly natural ingredients and minimalist packaging in a crowded clean-beauty field. No current manufacturing scale was disclosed. Risks include rising clean-skincare competition.
Partnership angles
Clean-beauty pioneer status means new ingredients must clear strict natural-formulation standards and documentation · Growth beyond small-batch origins implies need for partners who can scale volume without diluting natural-formula claims · Botanical, visibly-natural formulas need stable natural texture and color inputs.
Sources: 1 2 3 4 5 6
United States · New York, NY · Acne patches & treatment
Hero Cosmetics Site ↗
MassNot disclosed
Amazon-born acne-patch pioneer (Mighty Patch) now sold across mass retail, Amazon, and DTC as a standalone brand inside Church & Dwight's portfolio.
Parent
Church & Dwight Co., Inc. · private (subsidiary of NYSE: CHD) · Founded 2017
Revenue
Acquired for $630M in 2022; annual net sales of approximately $179.0M for the year ended December 31, 2022, per BeautyMatter/Business of Fashion/Church & Dwight disclosures.
Manufacturing
Not disclosed — Both the Similarweb traffic page and the official site (herocosmeticsus.com) blocked automated fetch attempts during this research pass, so no manufacturing or supply-chain detail could be independently verified.
Contact
General contact via herocosmeticsus.com/pages/contact-us; corporate-level inquiries route through Church & Dwight investor relations.
Leaders
Co-founder & CEO Ju Rhyu; co-founders Dwight Lee (COO) and Andy Lee (Chief Design Officer), per Beauty Independent/Columbia Business School.
Analyst view
Hero Cosmetics makes the Mighty Patch line of hydrocolloid acne patches, a category-defining brand in targeted spot treatment. Its Similarweb page and official site both blocked automated access this pass, so traffic and supply-chain detail could not be verified here. Its core innovation is single-blemish patch treatment, now widely imitated. Publicly it is known for broad mass and specialty retail availability. Main uncertainty: restricted data access during this research.
Partnership angles
Facing many fast-following patch competitors, it plausibly needs continued innovation in hydrocolloid and adjacent materials · Broad mass-retail distribution implies need for large, consistent-quality production volume · Category leadership invites new adjacent spot-treatment formats.
Site style
临床极简 · 橙白/产品特写 · Shopify(估)
Conversion play
单品矩阵扩展 · TikTok
Worth borrowing
单品打穿再扩品类 · Fit 高
Sources: 1 2
United States · New York, NY · Skincare — hyperpigmentation, melanin-rich skin
Hyper Skin Site ↗
MasstigeNot disclosed
- 4.8KMonthly visits · 2026-08
- #2,935,615Global rank
- #7,466 (Beauty and Cosmetics, United States)Category rank
- 27.63%Bounce
- 3.51Pages/visit
- 00:01:37Duration
Top regions:United States 100% · Top source:Organic Search 36.6%
Black-owned skincare brand for hyperpigmentation/dark spots on melanin-rich skin, sold DTC and via Sephora (250+ stores).
Revenue
$750,000 in first year (2019-2020, founder statement, Ridiculously Pretty, May 2025); current figures not disclosed
Channels
DTC site · retail stockists (store locator listed on official site)
Manufacturing
Not disclosed — Official site's 'Our Story' page describes the founder's personal motivation (acne and dark spots) but does not disclose manufacturing location or model; footer references a crowdfunding preorder campaign for an SPF launch.
Contact
Contact form at hyperskin.com/pages/contact-us-spl; dedicated press page at /pages/press-1
Leaders
Desiree Verdejo, Founder (former lawyer and owner of Vivrant Beauty boutique) — source: Vogue (Oct 2022), Ridiculously Pretty (May 2025)
Analyst view
Hyper Skin is a small, founder-led brand focused on hyperpigmentation and dark-spot treatment, built on the founder's own skin story. Traffic is very small (under 5K monthly visits, rank in the millions), typical of an early-stage niche DTC brand. It has used crowdfunding-style preorders to fund at least one SPF launch, suggesting capital-light, community-funded growth. Distribution mixes DTC with some retail stockists. Risks: limited scale and competition from larger, better-funded rivals.
Partnership angles
Small scale and preorder-style launches suggest need for manufacturing partners comfortable with lower minimum order quantities · Hyperpigmentation focus creates ongoing need for actives with efficacy data for melanin-rich skin · Early retail expansion beyond DTC implies formulation/packaging that can scale with stockist growth.
Sources: 1 2 3 4 5 6
United States · Laguna Beach, CA · Clean/skincare-hybrid makeup
Ilia Beauty Site ↗
PrestigeNot disclosed
- 765.3KMonthly visits · 2026-08
- #65,985Global rank
- #185 (Beauty and Cosmetics, United States)Category rank
- 46.96%Bounce
- 3.13Pages/visit
- 00:02:12Duration
Top regions:United States 72.61% · United Kingdom 6.78% · Canada 5.39% · Top source:Direct 26.75%
Clean-beauty pioneer blending skincare and makeup (Super Serum Skin Tint), sold via Sephora, Amazon, and DTC, majority-owned by the Courtin-Clarins family since 2024.
Parent
Famille C (Courtin-Clarins family holding company); Clarins Group holds a minority stake · Founded 2011 (in Vancouver, Canada)
Revenue
Last publicly cited figure was approximately $100M in 2021 (bootstrapped); Clarins/Famille C has stated an intent to triple the brand's value by 2025, but no updated audited figure has been disclosed, per Femfounded/WWD.
Channels
DTC site · Sephora · Ulta
Manufacturing
Not disclosed — Official 'Clean at ILIA' page describes the brand's ingredient-safety vetting process (consulting chemistry/regulatory experts) but does not disclose manufacturing location or in-house/contract status.
Contact
Customer support via support.iliabeauty.com and iliabeauty.com/pages/contact; no dedicated press/wholesale email publicly listed.
Leaders
Founder Sasha Plavsic; CEO Lynda Berkowitz, per WWD/Sandbridge Capital.
Analyst view
Ilia is a clean-beauty makeup and skin-tint brand sold via its DTC site, Sephora and Ulta, with about 765K monthly visits and a rank near 66,000. It positions around skincare-infused makeup and a self-defined 'clean' ingredient standard backed by internal safety vetting rather than third-party certification. No manufacturing detail was found. Risk: rising 'clean makeup' competition and reliance on two retail partners.
Partnership angles
Internal clean-ingredient vetting means new actives and pigments must arrive with full safety and regulatory documentation · Skincare-infused makeup format needs ongoing actives-in-color-cosmetics formulation work · Sephora/Ulta growth implies need for reliable, scalable production as retail doors grow.
Sources: 1 2 3 4 5
United States · United States (East Coast); exact HQ city not publicly disclosed on official channels · Affordable, richly pigmented color cosmetics
Juvia's Place Site ↗
MasstigeNot disclosed
Affordable eyeshadow palettes and color cosmetics named after African cities/queens, formulated for deeper skin tones, sold DTC and via Ulta/Amazon.
Parent
none (independent) · Founded 2016
Revenue
Not disclosed
Channels
DTC site · Ulta
Manufacturing
Not disclosed — Official About page gives only the founder's personal origin story (struggled to find makeup suited to deep skin tones); no manufacturing disclosure found.
Contact
Contact form at juviasplace.com/pages/contact-juvias-place; no public wholesale or press email listed on-site.
Leaders
Founder Chichi Eburu, per juviasplace.com.
Analyst view
Juvia's Place is a color-cosmetics brand built on richly pigmented palettes and complexion products for deep skin tones, founded on the founder's experience being underserved by mainstream makeup. Strong engagement (nearly 8 pages/visit, 3+ minute visits) at a mid-tier rank (~88,000) suggests a loyal, palette-collecting audience. Hero pricing runs about $6-25, positioning it as accessible, collection-driven makeup sold via DTC and Ulta. Risk: discretionary-spend exposure.
Partnership angles
Deep-skin-tone, richly pigmented focus needs wide, well-tested pigment ranges with strong deep-tone payoff · Accessible pricing with frequent palette drops suggests need for cost-efficient, fast-turnaround manufacturing · Collection-driven buying implies appetite for recurring limited-edition collaborations.
Site style
多巴胺Z世代 · 非洲图腾/高饱和 · Shopify(估)
Conversion play
文化认同营销 · Instagram
Worth borrowing
文化叙事差异化 · Fit 低
Sources: 1 2 3 4
United States · Los Angeles, CA · Biotech bond-repair haircare
K18 Site ↗
PrestigeNot disclosed
- 1.6MMonthly visits · 2026-08
- #39,639Global rank
- #84 (Beauty and Cosmetics, United States)Category rank
- 59.89%Bounce
- 2.48Pages/visit
- 00:02:43Duration
Top regions:United States 66.66% · Canada 3.93% · Germany 2.47% · Top source:Organic Search 33.07%
Biotech-positioned hair-repair brand (K18Peptide) sold through Sephora, Amazon, salons (via K18hairpro.com), and DTC, now inside Unilever's haircare portfolio.
Parent
Unilever plc (91.88% stake) · private (subsidiary of Unilever, LSE/NYSE: ULVR) · Founded 2020
Revenue
Deal terms undisclosed (closed February 2024); trade press cited a projected $100-125M in 2023 revenue pre-acquisition as an unconfirmed estimate; not officially disclosed by Unilever.
Channels
DTC site · Sephora · professional salons
Manufacturing
Not disclosed — Official About/homepage content emphasizes 'biology-first haircare' formulation science (patented peptide technology) but does not disclose manufacturing location or corporate ownership.
Contact
General contact via k18hair.com/pages/contact; professional/salon inquiries via k18hairpro.com; no dedicated press email publicly listed (route via Unilever corporate communications).
Leaders
Co-founder & CEO Suveen Sahib; co-founder Britta Cox, per Forbes/Glossy.
Analyst view
K18 is a biotech-positioned haircare brand built on a patented peptide marketed to reverse hair damage at a molecular level, sold via professional salons and retail (Sephora, DTC). About 1.6M monthly visits and a rank near 40,000 show fast scale for a young science-forward brand. Hero products ($48-120) sit at the top of prestige haircare pricing. Salon plus retail distribution adds credibility. Risks: sustaining efficacy claims and competitive response from major haircare houses.
Partnership angles
Patented peptide and molecular-repair claims require strong clinical substantiation and IP protection for any new formula · Dual salon/retail distribution needs production serving both professional and retail SKU sizes · Premium positioning suggests interest in next-generation actives beyond its core patent.
Site style
科技参数 · 黑蓝科技感/分子图 · Shopify(估)
Conversion play
沙龙专业背书+实验数据 · TikTok
Worth borrowing
B端专业带动C端 · Fit 高
Sources: 1 2 3 4 5 6
United States · Venice, CA · Skincare — sun care for melanin-rich skin
Kinlò Site ↗
MasstigeNot disclosed
Tennis champion Naomi Osaka's SPF/suncare line formulated for melanated skin tones, DTC-first with a Spring 2025 national wholesale relaunch.
Parent
Developed with A-Frame Brands (celebrity brand incubator) · Founded 2021
Revenue
not disclosed
Channels
Amazon (exclusive) · DTC site
Manufacturing
Not disclosed — Official homepage/'Our Story' page discuss founder Naomi Osaka's motivation (SPF formulated for melanin-rich skin) and note the line is sold exclusively on Amazon with an SPF relaunch planned; no manufacturing disclosure found.
Contact
Site states 'Accepting inquiries for national wholesale for SPF relaunch Spring 2025' at kinlo.com; general contact via site
Leaders
Naomi Osaka, Founder; Mia Meachem, Brand President (joined 2022, ex-Drunk Elephant/Estée Lauder/Burt's Bees); Colin Kaepernick, seed investor & board member — source: CB Insights (Mar 2022)
Analyst view
Kinlò is a suncare/skincare brand founded by Naomi Osaka around SPF formulated for melanin-rich skin, a segment she felt was underserved. It sells exclusively on Amazon plus limited DTC; very small traffic (rank in the millions) and short visit duration point to an early-stage, low-visibility brand mid-relaunch of its SPF line. Single-retailer distribution minimizes overhead but caps visibility versus Sephora/Ulta peers. Risk: very small current scale and single-channel dependence.
Partnership angles
SPF-for-deeper-skin-tones positioning requires formulas tested for no white cast across melanin-rich skin · Amazon-exclusive, small-scale distribution suggests need for manufacturing partners comfortable with modest volumes during relaunch · Founder-led niche leaves room for adjacent sun-care category extension.
Sources: 1 2 3 4 5 6
United States · New York, NY · Gen Z-focused clean skincare
Kinship Site ↗
MasstigeNot disclosed
- 19.8KMonthly visits · 2026-08
- #1,374,753Global rank
- #7,718 (Beauty and Cosmetics, United States)Category rank
- 39.44%Bounce
- 1.76Pages/visit
- 00:00:41Duration
Top regions:United States 47.24% · Canada 13.9% · India 8.43% · Top source:Organic Search 35.89%
Sensitive-skin, 'clean and clinical' skincare aimed at Gen Z, sold DTC and at Sephora/Ulta.
Parent
none (independent) · Founded 2019
Revenue
Not disclosed
Channels
DTC site · wholesale (Faire)
Manufacturing
Not disclosed — Official About page recounts co-founder Christin Powell's personal experience with sensitive skin as the brand's origin but discloses no manufacturing location or model.
Contact
Contact form at lovekinship.com; no public wholesale or press email listed on-site.
Leaders
Co-founders Christin Powell (CEO) and Alison Haljun, per Very Good Light and The Org.
Analyst view
Kinship is a sensitive-skin-focused, sustainability-oriented skincare brand founded on its co-founder's own reactive-skin experience. Traffic has fallen sharply (down nearly 40% month over month) to about 19.8K monthly visits, rank over 1.3M, indicating a smaller, contracting DTC audience. It lists a Faire wholesale channel alongside DTC, suggesting a push into independent retail. Positioning combines gentle formulas with sustainability messaging. Risk: recent traffic decline and competition.
Partnership angles
Sensitive-skin, barrier-friendly positioning requires every new active to carry dermatologist/allergy-testing documentation · Sustainability messaging (recyclable packaging, clean formulas) means partners must support verifiable claims · Faire wholesale expansion suggests need for flexible, smaller-batch fulfillment alongside core DTC.
Sources: 1 2 3 4 5
United States · Los Angeles, CA · Skincare
Klur Site ↗
PrestigeNot disclosed
Esthetician-founded sensitive/melanin-rich skin-barrier care, deliberately outside Sephora/Ulta, sold DTC and via Credo Beauty, Goop, Happier Grocery, plus international hotel-amenity licensing.
Revenue
not disclosed (bootstrapped; no outside financing ever taken, per founder, Ridiculously Pretty, Nov 2025)
Manufacturing
Not disclosed — Both the Similarweb page and the official site (klurskin.com) failed to load across multiple attempts during this research pass (blocked/no data), so no manufacturing information could be gathered.
Contact
General contact form on official site (automated fetch blocked); no distinct press/wholesale email confirmed
Leaders
Lesley Thornton, Founder (licensed esthetician since 2010) — source: Fast Company (Nov 2023), Ridiculously Pretty (Nov 2025)
Analyst view
Klur is a small, positioning-driven skincare brand in the barrier-care/nervous-system-focused niche of clean beauty. Both its Similarweb data and its own site were inaccessible across repeated attempts in this pass, so no independently verified traffic, channel or supply-chain detail could be obtained. Based on its category it likely operates at small DTC scale like similar founder-led indie brands. This profile is low-confidence pending direct access to the brand's own disclosures.
Partnership angles
Barrier-care/sensitive-skin positioning typically requires actives with strong tolerability and barrier-function documentation · Small indie scale typically implies need for lower-minimum-order manufacturing partners · Category suggests interest in soothing, barrier-lipid ingredient technology, unconfirmed for this brand directly.
Sources: 1 2 3
United States · San Diego, CA · Coconut-oil-based skincare and body care
Kopari Site ↗
MasstigeNot disclosed
- 151.3KMonthly visits · 2026-08
- #210,235Global rank
- #614 (Beauty and Cosmetics, United States)Category rank
- 52.95%Bounce
- 4.87Pages/visit
- 00:02:23Duration
Top regions:United States 84.96% · United Kingdom 3.02% · Vietnam 2.36% · Top source:Direct 25.86%
Coconut-oil-centric skincare, body care and self-care sold DTC, at Ulta, Sephora and Target.
Parent
none (independent); L Catterton is an investor · Founded 2015
Revenue
Not disclosed
Channels
DTC site · multi-retail (per official Where-to-Buy page)
Manufacturing
Not disclosed — Official About page describes ingredient philosophy and a 'free-from' ingredient standard but does not disclose manufacturing location or in-house/contract status.
Contact
Customer service via koparibeauty.com contact page; no public wholesale or press email listed on-site.
Leaders
Co-founders Kiana Cabell, Gigi Goldman, James Brennan and Bryce Goldman (CEO), per ForceBrands and Glossy.
Analyst view
Kopari is a coconut-oil-centered body-care and suncare brand spanning oils, deodorant and SPF, sold via DTC and a listed multi-retail network. About 151K monthly visits and a rank near 210,000 place it as a mid-tier body/suncare specialist. Hero pricing runs about $20-60, with SPF and body-oil sets as bestsellers, positioning it as accessible-premium. It leans on a 'free-from' ingredient standard as its core differentiator. Risks: seasonal demand and clean body-care competition.
Partnership angles
Coconut-oil-centered, 'free-from' standard means new ingredients must clear a defined exclusion list with documentation · Seasonal suncare/body-oil demand implies need for manufacturing capacity that flexes ahead of summer · Deodorant and SPF alongside body oil suggest interest in adjacent clean personal-care categories.
Site style
多巴胺Z世代 · 椰白粉彩 · Shopify(估)
Conversion play
成分单点聚焦 · TikTok
Worth borrowing
单成分身体线 · Fit 中
Sources: 1 2 3 4 5 6
United States · Los Angeles, CA · Clean makeup & skin-makeup hybrids
Kosas Site ↗
PrestigeNot disclosed
- 290.9KMonthly visits · 2026-08
- #131,870Global rank
- #476 (Beauty and Cosmetics, United States)Category rank
- 39.17%Bounce
- 3.99Pages/visit
- 00:01:25Duration
Top regions:United States 67.65% · United Kingdom 4.19% · Canada 4.12% · Top source:Organic Search 40.07%
Clean-beauty makeup brand (Revealer Concealer, Air Foundation) sold via Sephora, Amazon, DTC, and TikTok Shop.
Parent
none (independent; investors include Stripes Group, Beechwood Capital, CircleUp, and Imaginary Ventures) · Founded 2015
Revenue
About $150M in annual sales as of September 2025, with roughly 30% from international sales, per Forbes.
Channels
DTC site · Sephora
Manufacturing
Not disclosed — Homepage references a 'Kosas Clean' ingredient standard and lists a store-locator page, but does not disclose manufacturing location or in-house/contract status.
Contact
Customer service LetsChat@Kosas.com; contact page at kosas.com/pages/contact-us; no dedicated press/wholesale email publicly listed.
Leaders
Founder Sheena Yaitanes (also publicly referred to as Sheena Zadeh), per Forbes.
Analyst view
Kosas is a clean-beauty color-cosmetics and skincare-hybrid brand ('100% makeup, 100% skincare') sold mainly via Sephora and its own DTC site. About 291K monthly visits and a rank near 132,000 place it among established prestige clean-beauty color brands. Hero products (Revealer Concealer/Foundation, DreamBeam SPF) run $23-48 with skin-benefit claims. It markets a defined 'Kosas Clean' standard as a trust signal. Risk: hybrid-niche competition.
Partnership angles
Skincare-makeup hybrid positioning needs actives that perform reliably inside pigmented, wearable formulas · A defined 'clean' standard means new materials must be pre-screened against its exclusion list · SPF-in-makeup products suggest interest in cosmetically elegant, easy-to-formulate UV filters.
Sources: 1 2 3 4 5
United States · New York, NY · Skincare
Krave Beauty Site ↗
MasstigeNot disclosed
- 109.1KMonthly visits · 2026-08
- #314,261Global rank
- #1,267 (Beauty and Cosmetics, United States)Category rank
- 41.57%Bounce
- 3.28Pages/visit
- 00:01:18Duration
Top regions:United States 73.67% · Canada 4.23% · United Kingdom 3.85% · Top source:Organic Search 31.51%
Minimalist 'Press Reset' K-beauty-influenced skincare from a former AmorePacific employee turned YouTuber, deliberately kept to ~9 products, sold DTC and via select retail.
Revenue
~$3M in 2025 online sales (ecdb.com, third-party e-commerce tracker estimate, not company-confirmed); privately held and does not disclose revenue
Channels
DTC site · Sephora
Manufacturing
Not disclosed — Official site details B Corp, 1% for the Planet and Plastic Neutral certifications and 'upcycled ingredient' sourcing, but does not disclose manufacturing location or in-house/contract status.
Contact
General contact via kravebeauty.com FAQ/shipping pages; no distinct press/wholesale email publicly listed
Leaders
Liah Yoo, Founder & CEO — source: Craft.co, femfounded.org (June 2026)
Analyst view
Krave Beauty is a Korean-American-founded skincare brand built on a 'skinimalism' philosophy of simplified, barrier-focused routines, sold via DTC and Sephora. About 109K monthly visits and a rank near 314,000 reflect a mid-tier, engaged audience. Hero products (Great Barrier Relief, Matcha Hemp cleanser) run $16-30, an accessible-premium indie-skincare tier. It emphasizes verified sustainability credentials (B Corp, Plastic Neutral). Risk: founder-dependence.
Partnership angles
Barrier-focused 'skinimalism' favors multi-functional actives that reduce steps rather than add them · Verified sustainability certifications mean packaging and sourcing must hold up to third-party audit · Stated use of upcycled ingredients suggests specific interest in upcycled/byproduct-derived actives.
Sources: 1 2 3 4 5
United States · New York, NY (per Wikipedia); operations historically run via Seed Beauty in Oxnard, CA · Celebrity-founded color cosmetics
Kylie Cosmetics Site ↗
MasstigeContract manufacturing
- 547.1KMonthly visits · 2026-08
- #80,132Global rank
- #287 (Beauty and Cosmetics, United States)Category rank
- 38.39%Bounce
- 3.76Pages/visit
- 00:01:45Duration
Top regions:United States 48.53% · Canada 4.22% · Australia 2.64% · Top source:Organic Search 38.58%
Kylie Jenner's mass-to-prestige color cosmetics and skincare line, sold DTC, at Ulta and internationally, majority-owned by Coty since 2019.
Parent
Coty Inc. (51% controlling stake acquired November 2019 for $600 million; Kylie Jenner retains ~44%) · private (majority owned by Coty Inc., NYSE: COTY) · Founded 2014 (company); Lip Kit product launch November 2015
Revenue
Over $300 million in total revenue by end of 2016 (early lip-kit era); current figures reported only within Coty's consolidated results, per Wikipedia
Funding
Coty acquired a 51% controlling stake for $600M in November 2019, valuing the company at approximately $1.2B; Kylie Jenner retains roughly 44% ownership as chairperson (Wikipedia).
Channels
DTC site · Ulta · Amazon
Manufacturing
Contract manufacturing · Made in United States — Wikipedia: production was handled by contract manufacturer/incubator Seed Beauty (Oxnard, California) from the brand's 2015 launch; Coty acquired a 51% controlling stake in November 2019.
Contact
Customer service via kyliecosmetics.com; corporate/investor inquiries via Coty Inc.'s investor relations (coty.com).
Leaders
Founder Kylie Jenner; majority stake held by Coty Inc. since Nov 2019, per Wikipedia and Coty investor materials.
Analyst view
Kylie Cosmetics is a celebrity-founded color-cosmetics brand that scaled from one Lip Kit in 2015 to nine-figure revenue before Coty acquired 51% in 2019. About 547K monthly visits and a rank near 80,000 show a large, social-media-driven audience. Manufacturing has run through contract manufacturer Seed Beauty since launch rather than an owned factory. Distribution spans DTC, Ulta and Amazon. Risks: reliance on founder social reach and past valuation scrutiny.
Partnership angles
Contract-manufactured, social-media-driven cosmetics with frequent drops need fast-turn formulation and packaging cycles · Ulta/Amazon plus DTC at accessible pricing implies ongoing need for cost-efficient, high-volume production · Celebrity-founder model favors ready-to-launch formulas brandable around a public figure's moments.
Site style
明星/叙事 · 粉色/滴唇视觉 · Shopify(估)
Conversion play
限量发售制造稀缺 · Instagram
Worth borrowing
饥饿营销机制 · Fit 低
Sources: 1 2 3
United States · New York, NY (Manhattan flagship spa and headquarters) · Mass/prestige-adjacent skincare - cleansers, toners, facial sprays, spot treatments, masks
Mario Badescu Site ↗
MasstigeNot disclosed
- 114.3KMonthly visits · 2026-08
- #349,156Global rank
- #1,401 (Beauty and Cosmetics, United States)Category rank
- 54.52%Bounce
- 2.35Pages/visit
- 00:00:31Duration
Top regions:United States 55.97% · United Kingdom 5.73% · Australia 5.17% · Top source:Organic Search 51.27%
Affordable, cult-favorite results-driven skincare rooted in personalized NYC spa heritage, sold direct-to-consumer, through its Manhattan spa, and via specialty retailers such as Ulta and international distributors.
Parent
None - independently, family-owned (Mario Badescu Skin Care, Inc.) · Founded 1967, in a two-bedroom Manhattan apartment, per official company history
Revenue
not disclosed
Channels
DTC site · retail store locator listed on-site (specific retail partners not named)
Manufacturing
Not disclosed — Homepage and products.json show no manufacturing statement; About/Our-Story page not found at guessed URLs; no Wikipedia article exists for the brand.
Contact
General contact form at mariobadescu.com/pages/contact; PR requests at mariobadescu.com/pages/pr-requests; wholesale/retailer applications at mariobadescu.com/pages/become-a-retailer
Leaders
Mario Badescu, Founder (1967; died 2013); official site describes the company as family-run across three generations, with no current CEO publicly named
Analyst view
Mario Badescu is a long-running NYC skincare brand rooted in its original Manhattan spa, sold via its own site plus an unnamed retail-partner network per its store locator. Pricing ($8-45) is masstige, built around cult classics like its Drying Lotion. Traffic is low with short visit duration, suggesting transactional rather than content-driven shopping. No public funding or manufacturing disclosures were found. Risk: thin digital engagement versus more aggressive indie skincare peers.
Partnership angles
Accessible pricing across a long catalog implies reliance on stable, cost-efficient contract manufacturing to protect margins · No disclosed sourcing/manufacturing statement leaves room for a formulation partner able to document safety/stability for legacy cult-classic SKUs · Modest digital growth suggests openness to partners supporting wholesale or international expansion.
Sources: 1 2 3 4 5
United States · Los Angeles, CA · Minimalist 'clean' color cosmetics
Merit Site ↗
PrestigeNot disclosed
- 707.6KMonthly visits · 2026-08
- #68,485Global rank
- #284 (Beauty and Cosmetics, United States)Category rank
- 47.27%Bounce
- 3.34Pages/visit
- 00:02:47Duration
Top regions:United States 63.02% · Australia 6.74% · United Kingdom 6.28% · Top source:Organic Search 26.42%
Minimalist, multi-use 'your makeup, but better' cosmetics sold at Sephora and DTC.
Parent
none (independent); L Catterton's Growth Fund led its only outside round · Founded 2021
Revenue
Exceeded $100 million in net revenue in 2024, approximately $200 million in annual retail sales as of 2025, per Femfounded/Forbes
Channels
DTC site · Sephora
Manufacturing
Not disclosed — Homepage and FAQ contain no manufacturing statement; no dedicated About/company page located at guessed URLs; no Wikipedia article exists for the brand.
Contact
Customer service via meritbeauty.com contact page; no public wholesale or press email listed on-site.
Leaders
Founder and CEO Katherine Power, per Forbes and Crunchbase.
Analyst view
MERIT is a minimalist prestige makeup brand founded by media entrepreneur Katherine Power, sold DTC and through prestige beauty retail. Hero products (Flush Balm, The Minimalist, Great Skin Serum) run $16-38. Traffic (~708K/mo) is strong for an indie label, with the longest average visit duration reviewed here. Growth stems from a tightly curated, slow-drop strategy. No public funding or manufacturing disclosures found. Risk: a narrow hero lineup in a crowded minimalist-makeup category.
Partnership angles
Slow-drop, minimalist strategy implies demand for a small number of highly refined formulations rather than broad-catalog manufacturing · Prestige positioning requires suppliers able to document clean/EWG-friendly ingredient credentials · Steady engagement and traffic suggest capacity needs could scale quickly if new categories (skincare, complexion) are added.
Site style
奢华质感 · 灰米色/编辑感排版 · Shopify(估)
Conversion play
极简步骤叙事 · Instagram
Worth borrowing
'少'作为卖点 · Fit 中
Sources: 1 2 3 4 5
United States · Los Angeles, California · Mass-market color cosmetics (face, eye, lip) positioned as affordable 'masstige'
Milani Cosmetics Site ↗
MassNot disclosed
- 253.7KMonthly visits · 2026-08
- #164,524Global rank
- #537 (Beauty and Cosmetics, United States)Category rank
- 51.75%Bounce
- 3.08Pages/visit
- 00:02:26Duration
Top regions:United States 73% · Canada 8.83% · United Kingdom 3.81% · Top source:Organic Search 50.9%
Inclusive, affordable masstige color cosmetics (items priced under $20) sold through mass/drugstore retail partners, milanicosmetics.com, and Amazon.
Parent
Privately held / independently owned; no publicly confirmed parent company or PE ownership identified in sources reviewed · Private (no public ticker) · Founded Circa 2001, per company/press materials
Revenue
Not filed publicly (private company); CEO has publicly stated revenue surpassed $200 million and grew to roughly $250 million within about five years of her 2020 arrival — figures self-reported in press interview, not an audited disclosure (Glossy, 2024)
Channels
Mass drugstore retail (Target, Ulta, Walmart, CVS) · DTC site
Manufacturing
Not disclosed — Homepage and guessed About/FAQ URLs (pages/about-us, pages/our-story, pages/faqs) returned no manufacturing statement or 404; no Wikipedia article exists for the brand.
Contact
Press: pr@milanicosmetics.com; customer contact form at milanicosmetics.com/pages/contact-us
Leaders
Mary van Praag, Chief Executive Officer (since 2020) — source: Glossy 50 2024 profile, glossy.co
Analyst view
Milani Cosmetics is a Chicago-founded mass color-cosmetics brand known for fast-following prestige trends (its Baked blush/bronzer line) at drugstore prices ($12.99-19.99 per its site), sold via its DTC site and the mass drugstore channel typical of the category. Traffic (~254K/mo) is solid, organic-search led, with a high 73% US share. Growth comes from rapid trend-responsive launches. No public funding, acquisition or manufacturing disclosures found. Risk: intense price/speed competition.
Partnership angles
Fast-follow trend strategy at mass prices implies need for contract manufacturers able to turn around new shades/formulas quickly and cheaply · No in-house manufacturing disclosed, suggesting an existing OEM relationship with room for added or backup capacity · Mass price tier makes per-unit cost and minimum-order efficiency a likely priority for any new supplier.
Sources: 1 2 3 4 5 6
United States · New York, NY · Gender-neutral, multitasking color cosmetics
Milk Makeup Site ↗
PrestigeNot disclosed
- 209.3KMonthly visits · 2026-08
- #188,143Global rank
- #814 (Beauty and Cosmetics, United States)Category rank
- 39.91%Bounce
- 3.01Pages/visit
- 00:01:01Duration
Top regions:United States 57.76% · United Kingdom 5.71% · India 3.04% · Top source:Organic Search 45.42%
Gender-neutral, city-and-studio-inspired makeup born out of Milk Studios, sold at Sephora, Cult Beauty, Space NK, Amazon and DTC; now a Waldencast plc portfolio brand.
Parent
Waldencast plc (acquired June 2022) · private (subsidiary of NASDAQ: WALD) · Founded February 2016
Revenue
Not disclosed at brand level (reported only within Waldencast plc's consolidated results)
Funding
Acquired by Waldencast Partners alongside Obagi in June 2022 (~$1.2B transaction); received investment from Main Post Partners in 2017 (Wikipedia)
Channels
DTC site · Sephora · international distributors
Manufacturing
Not disclosed — Wikipedia covers ownership/funding history in detail but does not state manufacturing location or in-house vs. contract model; brand site pages returned truncated/incomplete content this session.
Contact
Customer service via milkmakeup.com; Waldencast plc corporate/investor inquiries via waldencast.com.
Leaders
Co-founders Mazdack Rassi, Zanna Roberts Rassi, Georgie Greville and Dianna Ruth (2016); brand now owned by publicly traded Waldencast plc, per Wikipedia.
Analyst view
Milk Makeup is a NYC prestige makeup/skincare-hybrid brand from the founders of Milk Studios, distributed via Sephora and its own DTC site. Main Post Partners invested in 2017; Waldencast Partners acquired it with Obagi in June 2022 (~$1.2B deal), per Wikipedia. Pricing runs $28-32. Traffic (~209K/mo) is moderate, organic-search led. Known for gender-fluid branding and multi-use 'skinimalist' products. Risk: integration pressure within a larger roll-up and Sephora dependency.
Partnership angles
Now part of the public Waldencast multi-brand platform, which typically consolidates supplier relationships, creating both scale opportunities and gatekeeping for new partners · Multi-use 'skinimalist' hybrid products imply demand for formulators comfortable blending makeup and skincare · Sephora-led prestige distribution requires suppliers able to support frequent limited-edition drops.
Site style
多巴胺Z世代 · 冷调/棒状产品阵列 · Shopify(估)
Conversion play
形态创新即差异化 · TikTok
Worth borrowing
产品形态差异化 · Fit 中
Sources: 1 2 3 4
United States · Los Angeles, California · Mass-market color cosmetics and makeup brushes/tools
Morphe Site ↗
MasstigeNot disclosed
- 874.1KMonthly visits · 2026-08
- #44,153Global rank
- #161 (Beauty and Cosmetics, United States)Category rank
- 40.15%Bounce
- 5.82Pages/visit
- 00:02:04Duration
Top regions:United States 50.17% · United Kingdom 12.19% · Canada 4.89% · Top source:Organic Search 50.03%
Influencer-collaboration-driven, value-priced eye and face makeup plus brush sets sold direct-to-consumer via morphe.com.
Parent
Forma Brands LLC - majority-owned since March 2023 by former creditors &Vest, Jefferies Finance and Cerberus Capital Management following a January 2023 Chapter 11 restructuring · Founded 2008 (founded by Chris Tawil and Linda Tawil)
Revenue
not disclosed
Funding
General Atlantic acquired a majority stake in Aug 2019 (terms undisclosed); folded into Forma Brands (2020); Forma filed Chapter 11 in Jan 2023 and sold for $690M in March 2023 (Wikipedia)
Channels
DTC/online retail (Morphe closed its owned US and UK stores in 2023-2024 per Wikipedia)
Manufacturing
Not disclosed — Wikipedia covers ownership and bankruptcy history in detail but does not state manufacturing location or in-house vs. contract model.
Contact
not publicly available - no dedicated press, wholesale/B2B, or corporate contact page could be confirmed on morphe.com
Analyst view
Morphe is a Los Angeles mass/masstige makeup brand (brushes, palettes, complexion, $15-73) founded 2008. General Atlantic took a majority stake in 2019; it joined Forma Brands in 2020, which filed Chapter 11 in Jan 2023 and sold for $690M in March 2023 per Wikipedia. Morphe closed its owned US and UK stores in 2023-2024, shifting online-only. Traffic remains large (~874K/mo). No manufacturing disclosures found. Risk: post-bankruptcy rebuilding and influencer reliance.
Partnership angles
Post-bankruptcy, online-only restructuring suggests a leaner supplier base and openness to cost-competitive contract manufacturing · High pages-per-visit and broad catalog imply steady demand for new palette/brush SKUs at accessible price points · Past influencer-driven growth model means new product partners should support fast, trend-responsive development cycles.
Sources: 1 2 3 4 5
United States · El Segundo, CA · Dermatologist-developed clinical skincare
Murad Site ↗
PrestigeNot disclosed
- 236.2KMonthly visits · 2026-08
- #167,089Global rank
- #546 (Beauty and Cosmetics, United States)Category rank
- 42.19%Bounce
- 3.41Pages/visit
- 00:01:55Duration
Top regions:United States 72.03% · Turkey 5.89% · United Kingdom 2.46% · Top source:Direct 33.1%
Science-based, dermatologist-formulated skincare sold direct-to-consumer, through licensed professional/spa accounts, and via Sephora, Ulta and international distributors.
Parent
Unilever (Unilever Prestige division) - acquired 2015, widely reported at the time; current official site copyright line identifies the operating entity as Murad LLC, and no subsequent divestment was found in available sources during this research pass · Private brand; parent Unilever PLC - LSE: ULVR, NYSE: UL (ADR), Euronext Amsterdam: UNA · Founded Company traces to dermatologist Dr. Howard Murad's clinical skincare line, commonly dated to 1989; exact incorporation year not confirmed via official source in this pass
Revenue
not disclosed
Channels
DTC site · authorized retailers · professional/spa accounts · international distribution (brand About page)
Manufacturing
Not disclosed — Brand About page describes R&D/dermatology heritage but not production facilities; no dedicated Wikipedia article exists and Unilever's Wikipedia page does not mention Murad.
Contact
Customer FAQ/contact at murad.com/pages/faqs; a professional-account program for spa and wholesale partners is referenced on the official site
Leaders
Dr. Howard Murad, Founder
Analyst view
Murad is a dermatologist-founded (1989) clinical skincare brand built on patented research (19 patents held by Dr. Howard Murad) and its 'Cultural Stress' concept. It sells via its DTC site, authorized retailers, spa/professional accounts and international distributors per its About page. Pricing is prestige-tier ($44-125). Traffic (~236K/mo) is Direct-led, unlike organic-led peers, suggesting loyalty. Ownership, funding and manufacturing unconfirmed this session. Risk: spa-channel dependence.
Partnership angles
Patent-heavy, research-led positioning implies a high bar for active-ingredient documentation and IP protection in any formulation partnership · Multi-channel distribution (DTC, spa, professional, international) requires suppliers able to support varied packaging and compliance needs · Direct-traffic dominance suggests loyalty/subscription mechanics that reward consistent formula and supply continuity.
Sources: 1 2 3 4 5
United States · Los Angeles, CA · Skincare
Naturium Site ↗
MasstigeNot disclosed
- 593.2KMonthly visits · 2026-08
- #82,125Global rank
- #271 (Beauty and Cosmetics, United States)Category rank
- 46.15%Bounce
- 2.89Pages/visit
- 00:01:48Duration
Top regions:United States 64.29% · Canada 9.32% · United Kingdom 3% · Top source:Organic Search 45.09%
Clinically-effective, affordable 'biocompatible' skincare, sold DTC and via Target, Ulta Beauty, Amazon; now part of e.l.f. Beauty's skincare portfolio.
Parent
e.l.f. Beauty, Inc. (acquired Oct 2023 for $355M) · private (parent e.l.f. Beauty is NYSE: ELF) · Founded 2019
Revenue
~$90M net sales and ~$17M adjusted EBITDA expected in 2023 at time of acquisition (e.l.f. Beauty press release, Aug 2023); reported within NYSE-listed e.l.f. Beauty's SEC filings thereafter
Funding
Acquired by e.l.f. Beauty for $355 million, deal completed October 2023 (Wikipedia)
Channels
DTC site · Target · Ulta · Amazon
Manufacturing
Not disclosed — Brand About/homepage pages contain no manufacturing statement; no dedicated Wikipedia article exists for Naturium itself.
Contact
Contact form at naturium.com/pages/contact; Consistency Club loyalty program; separate US/Canada and Australia storefronts
Leaders
Susan Yara, Founder (joined 2020, ex-YouTube beauty creator); brand originally launched by LA accelerator The Center (Ben Bennett) — source: e.l.f. Beauty press release (Aug 2023), Inc. (Nov 2024)
Analyst view
Naturium is a 'Skin Literacy'-positioned, self-described 'affordable luxury' skincare brand founded by dermatology content creator Susan Yara, sold DTC and through mass/specialty retail (Target, Ulta, Amazon). e.l.f. Beauty acquired it for $355 million, completing October 2023. Pricing ($17-52) sits between mass and prestige. Traffic is strong (~593K/mo), organic-search led (45%). Risk: integration dependency on e.l.f. Beauty's broader sourcing and brand strategy.
Partnership angles
As an e.l.f. Beauty-owned brand, sourcing likely runs through e.l.f.'s existing supplier network, though its 'affordable luxury' positioning keeps pressure on cost-per-active · Rapid growth since the 2023 acquisition suggests capacity needs could expand quickly across body/skincare lines · Influencer-led, ingredient-forward marketing means new actives need strong efficacy documentation.
Site style
临床极简 · 低饱和奶油色/质地特写 · Shopify(估)
Conversion play
质地视频+成分表全公开 · TikTok
Worth borrowing
质地特写摄影法 · Fit 高
Sources: 1 2 3 4 5 6 7
United States · Skillman, New Jersey (consolidating to Summit, NJ) · Mass dermo-cosmetics skincare & suncare
Neutrogena Site ↗
MassNot disclosed
- 597.5KMonthly visits · 2026-08
- #91,905Global rank
- #316 (Beauty and Cosmetics, United States)Category rank
- 51.2%Bounce
- 2.19Pages/visit
- 00:00:54Duration
Top regions:United States 58.95% · Pakistan 2.37% · United Kingdom 1.89% · Top source:Organic Search 65.64%
Dermatologist-recommended mass skincare and suncare brand distributed globally through drug, mass and e-commerce retail.
Parent
Kenvue Inc. · private (brand); parent Kenvue listed NYSE: KVUE · Founded 1930 (as Natone; renamed Neutrogena in 1954)
Revenue
Kenvue FY2024 total net sales US$15.5 billion (Skin Health & Beauty segment ~US$4.24 billion); Neutrogena brand-level figure not disclosed separately — Kenvue investor relations
Funding
Acquired by Johnson & Johnson in 1994 for $924 million ($35.25/share); now under Kenvue following J&J's 2023 consumer-health spin-off (Wikipedia)
Channels
Mass drugstore and supermarket retail · Walmart · Target · Amazon · international distribution (Kenvue mass-market network)
Manufacturing
Not disclosed — Wikipedia covers ownership history in detail but does not state manufacturing location or in-house vs. contract model.
Contact
Media center at kenvue.com; investor relations at investors.kenvue.com; brand contact via neutrogena.com
Leaders
Thibaut Mongon, CEO, Kenvue — Kenvue investor relations
Analyst view
Neutrogena is a heritage dermatologist-recommended mass skincare/sun-care brand, acquired by Johnson & Johnson in 1994 for $924 million, now under Kenvue after J&J's 2023 spin-off, per Wikipedia. Sold through mass drugstore, supermarket and online retail in 70+ countries. Traffic is substantial (~598K/mo), organic search driving two-thirds of visits. Growth comes from reformulation and line extensions. Risk: litigation exposure typical of sun-care and mature-channel limits.
Partnership angles
As a Kenvue-owned mass brand, outside suppliers compete against substantial in-house manufacturing and QA infrastructure on cost and scale · Strong SEO-driven traffic suggests marketing/content matters more than supply differentiation at this scale · Sun-care and acne focus mean active-ingredient partners must meet OTC-drug-level documentation, not just cosmetic-grade standards.
Sources: 1 2 3 4 5
United States · Los Angeles, CA · Body care ('the Body Brand')
Nécessaire Site ↗
PrestigeNot disclosed
- 263.7KMonthly visits · 2026-08
- #154,984Global rank
- #528 (Beauty and Cosmetics, United States)Category rank
- 41.83%Bounce
- 3.09Pages/visit
- 00:01:26Duration
Top regions:United States 79.05% · Canada 3.2% · India 2.63% · Top source:Organic Search 42.44%
Minimalist, dermatologist-formulated body care ('skincare for the body') sold DTC, at Sephora and Ulta.
Parent
none (independent); CAVU Consumer Partners is an investor · Founded 2018
Revenue
Not disclosed
Channels
DTC site · Sephora
Manufacturing
Not disclosed — About and FAQ pages describe B Corp certification and product philosophy but make no statement on manufacturing location or model.
Contact
Customer service via necessaire.com contact page; no public wholesale or press email listed on-site.
Leaders
Co-founders Randi Christiansen (CEO) and Nick Axelrod, per AnOther and Glossy.
Analyst view
Necessaire (stylized Nécessaire) is a B Corp-certified body-care brand positioned as clean, pH-optimized 'skincare for the body,' sold DTC and through prestige retail including Sephora. Pricing spans $22-111. Traffic (~264K/mo) is solid, US-heavy (79%), organic-search led. Growth has come from expanding beyond body wash/deodorant into hair, hand and targeted treatments. No funding or manufacturing disclosures found. Risk: rising competition in the body-care niche.
Partnership angles
B Corp certification and clean-formulation claims mean any supplier must meet documented sustainability and ingredient-safety standards · Expansion from core body wash/deodorant into hair, hand and targeted treatments suggests growing need for multi-category formulation capacity · No disclosed manufacturing partner leaves room for a supplier supporting both clean-beauty documentation and prestige packaging quality.
Site style
奢华质感 · 灰调/编辑排版 · Shopify(估)
Conversion play
身体也要护肤叙事 · Instagram
Worth borrowing
品类升级叙事 · Fit 中
Sources: 1 2 3 4 5 6 7
United States · Santa Barbara, CA · Bond-building haircare
Olaplex Site ↗
MasstigeNot disclosed
- 956.5KMonthly visits · 2026-08
- #51,324Global rank
- #189 (Beauty and Cosmetics, United States)Category rank
- 48.88%Bounce
- 3.38Pages/visit
- 00:01:28Duration
Top regions:United States 50.2% · Germany 15.54% · United Kingdom 4.35% · Top source:Organic Search 33.58%
Bond-repair haircare pioneer (No. 3 Hair Perfector) sold through Sephora, Amazon, salons, and DTC, publicly traded on Nasdaq.
Parent
none (independent public company) · NASDAQ: OLPX · Founded 2014
Revenue
Full-year 2025 net sales of $423M (stabilizing after prior declines); Q4 2025 revenue of $105.1M, up 4% year-over-year, per company 8-K filing/Yahoo Finance.
Funding
Acquired by Advent International (2019); Nasdaq IPO (OLPX) Sept 2021 raised $1.5B at roughly a $15B valuation; acquired by Henkel in 2026 for $1.4B at $2.06/share (Wikipedia)
Channels
DTC site · Sephora · Ulta · professional salons · Target
Manufacturing
Not disclosed — Wikipedia covers ownership/IPO/acquisition history in detail but does not state manufacturing location or in-house vs. contract model.
Contact
Investor relations investors@olaplex.com; media contact lisa.bobroff@olaplex.com; general site olaplex.com.
Leaders
CEO Amanda Baldwin; founder Dean Christal, per company SEC filings.
Analyst view
Olaplex is a bond-repair haircare brand that grew from a salon product into a mass-prestige phenomenon. Advent International acquired it in 2019; it listed on Nasdaq (OLPX) in Sept 2021, raising $1.5B near a $15B valuation; after 2023 litigation hit its stock, Henkel acquired it in 2026 for $1.4B, per Wikipedia. Pricing ($15-38.50) spans salons, Sephora, Ulta, Target and its site. Traffic is strong (~957K/mo); Germany's 15.5% share stands out. Risk: litigation and revenue concentration.
Partnership angles
Repeated ownership changes (Advent, IPO, Henkel) suggest supplier relationships may be reassessed as strategy resets under new ownership · Bond-repair chemistry positioning implies a high bar for active-ingredient documentation and IP protection · Distribution spanning professional, mass and prestige channels requires suppliers able to support multiple packaging formats and volume tiers at once.
Site style
科技参数 · 编号体系/实验室感 · 企业自建(估)
Conversion play
专利技术+编号产品线 · TikTok
Worth borrowing
技术专利叙事+编号SKU · Fit 高
Sources: 1 2 3 4 5
United States · Van Nuys, California (brand product operations) · Prestige skincare (vitamin C, brightening/glow treatments)
Ole Henriksen Site ↗
PrestigeNot disclosed
- 149.9KMonthly visits · 2026-08
- #234,227Global rank
- #865 (Beauty and Cosmetics, United States)Category rank
- 39.05%Bounce
- 3.39Pages/visit
- 00:01:42Duration
Top regions:United States 78.98% · Canada 4.56% · United Kingdom 4.31% · Top source:Organic Search 37.41%
LVMH/Kendo-owned 'Clinical Scandinavian Skincare' brand known for vitamin C and brightening treatments, sold via olehenriksen.com and prestige beauty retail.
Parent
Kendo Holdings Inc. (LVMH-backed beauty incubator/subsidiary) · MC.PA (Euronext Paris) — via ultimate parent LVMH, through Kendo Holdings Inc. · Founded Skincare line founded by Ole Henriksen; acquired by LVMH in February 2011 (exact original founding year not publicly confirmed via corporate source)
Revenue
Not disclosed at brand level; ultimate parent LVMH reported total group revenue of €80.8 billion for FY2025 (LVMH 2025 Annual Results; lvmh.com/en/investors)
Funding
Acquired by LVMH in February 2011 for an undisclosed amount (Wikipedia)
Channels
DTC site · Sephora · international distribution in 12+ countries (Wikipedia)
Manufacturing
Not disclosed — Wikipedia covers the 2011 LVMH acquisition and Van Nuys, California operations base but does not state manufacturing location/model explicitly.
Contact
Customer service via customerservice@olehenriksen.com or 1-844-OLE-GLOW (olehenriksen.com)
Leaders
Ole Henriksen, Founder and Creative Director — sold the product line to LVMH in Feb 2011 and remains Creative Director (source: en.wikipedia.org/wiki/Ole_Henriksen; olehenriksen.com 'About the Brand')
Analyst view
Ole Henriksen is an LA-founded prestige skincare brand LVMH acquired in Feb 2011 for an undisclosed sum, with founder Ole Henriksen staying on as Creative Director, per Wikipedia. Full-size products run roughly $25-91, distributed via Sephora and its DTC site across 12+ countries, based in Van Nuys, California. Traffic is moderate (~150K/mo), organic-search led, with a high 79% US share. Growth centers on vitamin-C hero franchises (Banana Bright, C-Rush). Risk: heavy reliance on Sephora.
Partnership angles
As an LVMH-owned prestige brand, sourcing likely runs through LVMH's beauty-division supplier network, though vitamin-C/glow positioning keeps demand for stability-proven active formulations · Sephora-led distribution across 12+ countries requires suppliers to support consistent multi-market packaging and compliance · A deluxe-sample/gift-set-heavy catalog suggests demand for flexible small-batch and travel-size production.
Site style
明星/叙事 · 明黄橙/创始人出镜 · 企业自建(估)
Conversion play
创始人内容化 · TikTok
Worth borrowing
创始人IP运营 · Fit 低
Sources: 1 2 3 4 5 6 7
United States · New York, NY (The Estée Lauder Companies Inc. global HQ) · Naturally-derived ('active naturals') prestige skincare and bath/body
Origins Site ↗
PrestigeIn-house
- 167KMonthly visits · 2026-08
- #235,747Global rank
- #789 (Beauty and Cosmetics, United States)Category rank
- 44.06%Bounce
- 2.87Pages/visit
- 00:00:48Duration
Top regions:United States 80.4% · India 4.25% · Germany 2.71% · Top source:Organic Search 36.23%
Plant-science-based prestige skincare sold direct via origins.com, Origins boutiques, and prestige/specialty beauty retail as part of the Estée Lauder Companies portfolio.
Parent
The Estée Lauder Companies Inc. · EL (NYSE) — via parent The Estée Lauder Companies Inc. · Founded 1990
Revenue
Not disclosed at brand level; parent Estée Lauder Companies Inc. (NYSE: EL) shows trailing-twelve-month net sales of approximately $15.05 billion as of Sept 2026, based on EL's public filings (stockanalysis.com; official reports at elcompanies.com/en/investors)
Funding
Founded 1990 within The Estée Lauder Companies (NYSE: EL); no separate brand-level funding (Wikipedia: Origins (cosmetics)).
Channels
DTC site · Ulta · Sephora (select markets) · department stores · own retail stores
Manufacturing
In-house · Made in United States (Estée Lauder Companies facilities) — Wikipedia: Origins is one of the original brands of The Estée Lauder Companies, which manufactures within its own global plant network; no brand-specific plant is named.
Contact
Estée Lauder Companies corporate/media relations via elcompanies.com; Origins customer care via origins.com
Leaders
Amber Garrison, Global Brand President, Origins (source: elcompanies.com/en/our-brands/origins)
Analyst view
Origins is a plant-based skincare and cosmetics brand within The Estée Lauder Companies' prestige portfolio, sold via own stores, department-store counters, Ulta, Sephora, and DTC e-commerce. Growth tracks ELC's prestige-channel strategy rather than independent funding events. The brand emphasizes naturally derived ingredients, clinical testing, and packaging-sustainability steps such as recycled-resin tubes. Manufacturing sits inside ELC's broader network rather than a brand-only facility.
Partnership angles
Sourcing likely runs through centralized corporate procurement rather than brand-level deals · New actives need clear sourcing and sustainability documentation to match its naturally derived positioning · Packaging-sustainability initiatives suggest openness to recycled or lower-impact packaging suppliers.
Sources: 1 2 3 4 5 6
United States · Malibu, CA · Seaweed-based clean skincare and body care
Osea Site ↗
PrestigeNot disclosed
Vegan, seaweed-powered skincare and body care sold DTC and at Sephora/specialty retailers, family-owned and -led for nearly 30 years.
Parent
none (family-owned); General Atlantic took a minority growth-equity stake (year not specified in source) · Founded 1996
Revenue
Not disclosed
Channels
DTC site · Sephora · Nordstrom · specialty clean-beauty retailers
Manufacturing
Not disclosed — OSEA's About Us/Our Story page covers ingredient sourcing and sustainability but does not state manufacturing location or model (oseamalibu.com).
Contact
Customer service via oseamalibu.com contact page; no public wholesale or press email listed on-site.
Leaders
Founder Jenefer Palmer (1996); co-led with daughter Melissa Palmer, per General Atlantic and The Quality Edit.
Analyst view
OSEA is an independent, founder-led clean-beauty brand built on Pacific seaweed-based formulas and a 'clean beauty since 1996' positioning. It sells DTC alongside a curated set of prestige and clean-beauty retail partners. No institutional funding is publicly disclosed, suggesting founder-financed growth. Marketing leans on ocean- and climate-responsible sourcing plus vegan, cruelty-free certification. Manufacturing location and model are not publicly disclosed.
Partnership angles
Clean-beauty and vegan/cruelty-free positioning means new ingredients or manufacturers must carry matching certifications · Marine-derived actives suggest interest in traceable, sustainably sourced algae or botanical extracts · Small independent scale likely favors flexible, lower-minimum-order manufacturing support.
Site style
清洁自然 · 海洋摄影/米白 · Shopify(估)
Conversion play
母女品牌故事 · Instagram
Worth borrowing
家族叙事 · Fit 中
Sources: 1 2 3 4 5 6
United States · Los Angeles, CA · Prestige haircare & body/skincare
Ouai Site ↗
MasstigeNot disclosed
- 372.5KMonthly visits · 2026-08
- #135,099Global rank
- #423 (Beauty and Cosmetics, United States)Category rank
- 52.59%Bounce
- 2.19Pages/visit
- 00:01:18Duration
Top regions:United States 72.38% · Austria 4.9% · Canada 2.39% · Top source:Organic Search 52.81%
Celebrity-hairstylist-founded prestige haircare brand sold via Sephora, Amazon, DTC, and TikTok Shop, operating as P&G's entry into prestige hair care.
Parent
The Procter & Gamble Company · private (subsidiary of NYSE: PG) · Founded 2015
Revenue
Tipped to earn about $50M in sales in 2021 (the year of acquisition) and an incremental about $30M in 2022; deal terms undisclosed; current revenue not broken out by P&G, per Cosmetics Business.
Channels
DTC site · Sephora · Ulta · Amazon
Manufacturing
Not disclosed — OUAI's About and FAQ sections describe the brand and founder but do not disclose manufacturing location or contract manufacturers (theouai.com).
Contact
General contact via theouai.com/pages/contact; customer care FAQs at theouai.com/pages/faqs; no dedicated press/wholesale email publicly listed.
Leaders
Founder Jen Atkin (Chief Creative Officer); CEO Susan J. Kim, appointed May 19, 2026, succeeding Colin Walsh (who left to become Glossier's CEO), per Business of Fashion.
Analyst view
OUAI is a haircare and body-care brand founded by stylist Jen Atkin, sold mainly through Sephora, Ulta, and its own DTC site. Its range has expanded from core haircare into adjacent body and skin categories. Public information on ownership, funding, or manufacturing partners is limited, consistent with a founder-driven, retail-distributed indie brand. Positioning relies on stylist credibility and a minimalist aesthetic rather than clinical claims.
Partnership angles
Haircare-led range expanding into body care suggests demand for cross-category formulation expertise · Sephora/Ulta distribution requires retailer-compliant packaging and ingredient documentation · Influencer-founder model favors partners able to move quickly on trend-driven launches.
Site style
奢华质感 · 法式慵懒摄影 · Shopify(估)
Conversion play
发型师人设 · Instagram
Worth borrowing
轻奢生活方式 · Fit 中
Sources: 1 2 3 4
United States · Carpinteria, CA (brand originated in Portland, OR) · Vegan/cruelty-free color cosmetics, skincare, haircare, fragrance & supplements
Pacifica Beauty Site ↗
MassNot disclosed
- 231.4KMonthly visits · 2026-08
- #163,057Global rank
- #460 (Beauty and Cosmetics, United States)Category rank
- 52.07%Bounce
- 3.59Pages/visit
- 00:01:34Duration
Top regions:United States 88.19% · Canada 2.1% · Vietnam 2.09% · Top source:Organic Search 31.22%
Vegan, cruelty-free 'clean' beauty brand built on strict ingredient-exclusion 'Compassion Standards,' sold via pacificabeauty.com and major US retailers.
Parent
Independent/founder-led; minority growth investments from Alliance Consumer Growth (2016) and Brentwood Associates (2022) · Founded 1996, by Brook Harvey-Taylor and Billy Taylor
Revenue
not disclosed (last publicly reported figure: approximately US$12 million in 2008, per Wikipedia — no current figures released)
Channels
DTC site · Walmart · Target · Ulta · Amazon · Whole Foods
Manufacturing
Not disclosed — Pacifica's About Us page covers vegan/cruelty-free values and packaging but does not state manufacturing location or model (pacificabeauty.com).
Contact
Customer service support@pacificabeauty.com / (844) 332-8440, Mon-Fri 6am-10pm PST; no dedicated press or wholesale contact published on official site
Leaders
Eric Reiter, CEO; Brook Harvey-Taylor, Founder — source: Wikipedia (Pacifica Beauty)
Analyst view
Pacifica Beauty is a vegan, cruelty-free beauty and fragrance brand distributed through Walmart, Target, Ulta, Amazon, and Whole Foods alongside its own DTC site. Positioning centers on accessible pricing, plant-based formulas, and packaging commitments like recyclable materials. The brand appears independently or privately held, with no public funding rounds identified. Broad mass-retail distribution implies a need for reliable, scalable supply.
Partnership angles
Mass-retail scale requires suppliers able to guarantee consistent volume and fast reorder cycles · Vegan/cruelty-free brand promise means every new formulation needs matching certification · Packaging-sustainability messaging signals openness to recyclable or reduced-impact packaging partners.
Sources: 1 2 3 4 5
United States · Seattle, Washington · Ingredient-led clinical skincare
Paula's Choice Site ↗
MasstigeNot disclosed
- 1.4MMonthly visits · 2026-08
- #34,407Global rank
- #93 (Beauty and Cosmetics, United States)Category rank
- 47.6%Bounce
- 3.91Pages/visit
- 00:02:00Duration
Top regions:United States 70.3% · Canada 8.66% · United Kingdom 1.68% · Top source:Organic Search 30.42%
Ingredient-transparency-focused skincare brand, originally DTC, now also in Sephora/Ulta and Unilever's global retail network.
Parent
Unilever (Prestige division) · private (brand); parent Unilever plc listed LSE: ULVR / NYSE: UL · Founded 1995
Revenue
not disclosed separately (part of Unilever Prestige); Unilever paid ~€1.83 billion to acquire the brand in 2021 — Unilever press release
Funding
Now part of Unilever's prestige beauty portfolio (Wikipedia: List of Unilever brands).
Channels
DTC site · Ulta · Sephora (select markets) · international retailers
Manufacturing
Not disclosed — Official site blocked automated access (403). Wikipedia's List of Unilever brands confirms Paula's Choice is a Unilever Prestige brand, but plant-level manufacturing is not disclosed.
Contact
Customer service via paulaschoice.com; corporate/press via unilever.com press office
Leaders
Paula Begoun, Founder (stepped back from operations); brand now under Unilever Prestige leadership since 2021 — Unilever/TA Associates press releases
Analyst view
Paula's Choice is a clinical, ingredient-transparency skincare brand now part of Unilever's prestige beauty portfolio. It sells mainly via its own DTC site plus retail and international distribution. Ownership by a multinational group gives access to global supply-chain and regulatory infrastructure beyond a standalone indie brand. Positioning is built on published ingredient rationale and avoidance of irritant actives. Plant-level manufacturing details are not publicly disclosed.
Partnership angles
Group ownership likely centralizes sourcing decisions above the brand level · Ingredient-transparency positioning means new actives need full published documentation and rationale · Continued global retail expansion may require region-specific regulatory and registration support.
Site style
临床极简 · 白底/信息密度高 · 企业自建(估)
Conversion play
成分词典引流+捆绑促销 · YouTube
Worth borrowing
内容SEO获客的教科书 · Fit 高
Sources: 1 2 3 4 5
United States · New York, NY (80 W 40th St) · K-beauty-inspired skincare and retail/curation
Peach & Lily Site ↗
MasstigeNot disclosed
- 315.7KMonthly visits · 2026-08
- #141,138Global rank
- #409 (Beauty and Cosmetics, United States)Category rank
- 37.5%Bounce
- 2.88Pages/visit
- 00:01:18Duration
Top regions:United States 75.76% · Canada 6.12% · United Kingdom 1.67% · Top source:Organic Search 33.22%
K-beauty pioneer selling its own glass-skin-focused product line plus a curated multi-brand marketplace, DTC and at Ulta.
Parent
none (independent) · Founded 2012 (K-beauty e-commerce/curation); own product line launched later
Revenue
Not disclosed
Channels
DTC site (multi-brand K-beauty retail + own line) · Ulta · Amazon
Manufacturing
Not disclosed — Site positions the brand as Korean skincare/K-beauty (site header) but does not disclose whether its own-label line is manufactured in Korea or elsewhere (peachandlily.com).
Contact
Customer service via peachandlily.com contact page; no public wholesale or press email listed on-site.
Leaders
Founder and CEO Alicia Yoon, per Forbes and LinkedIn.
Analyst view
Peach & Lily is a Korean-beauty retailer and brand founded by Alicia Yoon, combining a curated multi-brand K-beauty storefront with its own product line. Distribution spans its DTC site, Ulta, and Amazon. Its identity rests on Korean skincare expertise and routine/technique curation such as glass-skin regimens. No public funding or manufacturing details are disclosed for the own-label line. The hybrid retailer-plus-brand model sets it apart from single-line indie competitors.
Partnership angles
Korean-beauty positioning implies ongoing need for Korea-inspired actives, textures, or techniques to stay authentic · Hybrid retailer/brand model may need private-label manufacturing support for its own product line · Routine-led marketing suggests interest in multi-step regimen product development.
Sources: 1 2 3 4 5 6
United States · New York, NY (Peter Thomas Roth Labs, LLC) · Clinical/cosmeceutical skincare - retinol, hyaluronic acid and acid-exfoliant treatment lines
Peter Thomas Roth Site ↗
PrestigeNot disclosed
Dermatologist-inspired, potent-actives skincare sold direct-to-consumer, through Sephora and Ulta, and heavily via TV shopping (QVC/HSN) and specialty retail.
Parent
Peter Thomas Roth Labs, LLC - privately held; no acquisition or majority outside investor could be publicly confirmed via official sources in this research pass · Founded 1993, by Peter Thomas Roth
Revenue
not disclosed
Channels
DTC site · Sephora · Ulta · QVC · department stores
Manufacturing
Not disclosed — Official site blocked automated access (403) on all attempted pages; no independent public source found confirming manufacturing location or model this session.
Contact
Official site customer-care and retailer channels at peterthomasroth.com (site blocked automated access during this research pass, so specific contact sub-pages could not be independently verified)
Leaders
Peter Thomas Roth, Founder - the brand is his namesake and he remains its public face
Analyst view
Peter Thomas Roth is a dermatologist-inspired prestige skincare brand sold via its own DTC site, Sephora, Ulta, QVC, and department stores. It emphasizes clinical-strength actives across cleansers, serums, and masks. Current ownership, funding, and manufacturing partners could not be confirmed from accessible sources in this review. Multi-channel distribution including TV shopping points to a broad, mainstream-prestige customer base rather than a narrow DTC-only strategy.
Partnership angles
Clinical/dermatology positioning requires formulation partners comfortable with substantiated efficacy claims · Broad multi-channel retail implies need for reliable, high-volume production capacity · Frequent new launches across categories suggest interest in fast product-development cycles.
Sources: 1 2
United States · New York, NY (originally founded in Phoenix, AZ) · Prestige skincare, bath/body and fragrance ('beauty with a purpose')
Philosophy Site ↗
MasstigeNot disclosed
Purpose-driven prestige skincare, bath and fragrance brand (3-in-1 cleansers, Amazing Grace fragrance line) sold via philosophy.com and prestige/mass-prestige retail; still listed under Coty's active portfolio with no divestiture found as of Sept 2026.
Parent
Coty Inc. · COTY (NYSE) — via parent Coty Inc. · Founded 1996, by Cristina Carlino
Revenue
Not disclosed at brand level; parent Coty Inc. (NYSE: COTY) reported net revenues of $5.8 billion for FY26 ('Coty by the Numbers', investors.coty.com)
Funding
Owned by Coty Inc. (philosophy.com footer; Wikipedia: Coty, Inc.).
Channels
DTC site · Ulta · QVC/HSN · department stores
Manufacturing
Not disclosed — philosophy.com footer confirms Coty Inc. ownership; the About Us page does not disclose plant-level manufacturing details.
Contact
Coty Inc. corporate contact via coty.com/contact-us; Coty Supplier Portal at supplier.coty.com; philosophy customer care via philosophy.com
Analyst view
philosophy is a skincare, bath, and fragrance brand owned by Coty Inc., sold via its own DTC site, Ulta, QVC/HSN, and department stores. Positioning blends inspirational branding with accessible-prestige skincare and body care. As part of a multinational beauty group, manufacturing and sourcing likely draw on Coty's broader supplier network rather than brand-dedicated facilities. Growth signals tie to Coty's prestige-division strategy rather than independent funding events.
Partnership angles
Corporate ownership by a global beauty group means sourcing decisions likely route through centralized procurement · Long-running bath, body, and fragrance lines suggest ongoing demand for scented formulation and stability expertise · QVC/HSN-driven sales favor partners able to support campaign-driven production runs.
Sources: 1 2 3 4 5 6

About-Face Site ↗

Ami Colé Site ↗

Anastasia Beverly Hills Site ↗

Benefit Cosmetics Site ↗

Biossance Site ↗

Black Opal Site ↗

Bubble Site ↗

Burt's Bees Site ↗

Ceramedx Site ↗

Cetaphil Site ↗

Cocokind Site ↗

ColourPop Site ↗

CoverGirl Site ↗

Danessa Myricks Beauty Site ↗

Dermalogica Site ↗

Dieux Site ↗

Dr. Loretta Site ↗

Drunk Elephant Site ↗

Farmacy Site ↗

Fenty Beauty Site ↗

First Aid Beauty Site ↗

Florence by Mills Site ↗

Fresh Site ↗

Glossier Site ↗

Glow Recipe Site ↗

Good Molecules Site ↗

Half Magic Site ↗

Haus Labs Site ↗

Herbivore Site ↗

Hero Cosmetics Site ↗

Hyper Skin Site ↗

Ilia Beauty Site ↗

Juvia's Place Site ↗

K18 Site ↗

Kinlò Site ↗

Kinship Site ↗

Klur Site ↗

Kopari Site ↗

Kosas Site ↗

Krave Beauty Site ↗

Kylie Cosmetics Site ↗

Mario Badescu Site ↗

Merit Site ↗

Milani Cosmetics Site ↗

Milk Makeup Site ↗

Morphe Site ↗

Murad Site ↗

Naturium Site ↗

Neutrogena Site ↗

Nécessaire Site ↗

Olaplex Site ↗

Ole Henriksen Site ↗

Origins Site ↗

Osea Site ↗

Ouai Site ↗

Pacifica Beauty Site ↗

Paula's Choice Site ↗

Peach & Lily Site ↗

Peter Thomas Roth Site ↗

Philosophy Site ↗