Market · buyers
Global cosmetic brand target list · 735
Third-party view of each brand: monthly site visits and ranks, parent and listing, public revenue and funding, channels and price tier, in-house vs contract manufacturing (with evidence), public corporate contacts and leaders, analyst-style read and partnership angles.
Public facts only: revenue with year and source, never estimated; traffic from Similarweb public pages (month shown); manufacturing model backed by official or press wording. Enrichment done for 735 brands, 465 with Similarweb monthly visits; the rest are small sites whose figure Similarweb does not show, never estimated. Manufacturing model only from official sites, Wikipedia or legally required manufacturer disclosures; otherwise marked not disclosed.
Japan · Chiyoda, Tokyo (Kojimachi) · Natural/organic color cosmetics & skincare
To/One Site ↗
- 214.7KMonthly visits · 2026-08
- #217,788Global rank
- #166 (Beauty and Cosmetics, Japan)Category rank
- 63.12%Bounce
- 2.00Pages/visit
- 00:01:30Duration
Top regions:Japan 100% · Top source:Direct 56.49%
A natural-and-organic-leaning makeup and skincare brand sold via its own DTC site plus retail partners (Cosme Kitchen, Biople, @cosme TOKYO, department stores) and online marketplaces (ZOZOCOSME, Rakuten Fashion, @cosme Shopping, USAGI Online).
- Parent
- MASH Beauty Lab Co., Ltd. (マッシュビューティーラボ), part of MASH Group · Founded 2018 (MASH Beauty Lab launched 'to/one' on February 28, 2018 as a 'natural & organic' makeup brand).
- Revenue
- not disclosed
- Channels
- Own online store · MASH GO GREEN STORE · ZOZOCOSME · Rakuten Fashion · @cosme SHOPPING · Cosme Kitchen/Biople retail counters
- Manufacturing
- Not disclosed — No manufacturing statement found on toonecosmetics.com home page or its Sustainability page (which covers ingredient sourcing and packaging, not factories); footer confirms operator is mash beauty lab Co., Ltd., part of the Mash group.
- Contact
- Inquiry form at https://toonecosmetics.com/Form/Inquiry/InquiryInput.aspx; parent corporate site https://www.mashbeautylab.com/
- Leaders
- No to/one-specific founder publicly named; parent MASH Beauty Lab Co., Ltd. leadership is Hiroyuki Kondo (Chairman) and Yoko Toyoyama (President).
- Analyst view
- To/One is a Japanese skincare and color-cosmetics brand run by mash beauty lab Co., Ltd., part of the Mash lifestyle/fashion group. It sells via its own site plus ZOZOCOSME, Rakuten Fashion and @cosme Shopping, and specialty counters like Cosme Kitchen and Biople. Prices span roughly ¥1,200-4,600 (masstige). Traffic is 100% Japan-based; manufacturing and funding are not disclosed on official channels.
- Partnership angles
- No disclosed manufacturing partner, so contract capacity and ingredient traceability (specific botanical origins are publicized) matter for fit · Japan-only distribution today leaves room for export or regional-registration support · Sustainability messaging implies new formulas need matching documentation.
Japan · Tokyo, Japan · OTC whitening/melasma treatment — oral supplements, topical serums and adjacent skincare/makeup
Transino Site ↗
- 1.6MMonthly visits · 2026-08
- #44,080Global rank
- #4 (Biotechnology and Pharmaceuticals, Japan)Category rank
- 73.24%Bounce
- 1.68Pages/visit
- 00:01:07Duration
Top regions:Japan 94.6% · United States 1.21% · Vietnam 1.02% · Top source:Organic Search 72.78%
Pharma-backed melasma and pigmentation-care brand sold through Japanese drugstores and pharmacies, anchored by the OTC-approved tranexamic-acid supplement Transino EX.
- Parent
- Daiichi Sankyo Healthcare Co., Ltd. (subsidiary of Daiichi Sankyo Company, Limited) · Private subsidiary — ultimate parent Daiichi Sankyo Company, Limited: TYO 4568 · Founded 2007 (Transino EX melasma treatment launch)
- Revenue
- Not disclosed at brand level; reported within Daiichi Sankyo Company consolidated results
- Channels
- Japan drugstores/pharmacies (typical for Daiichi Sankyo Healthcare OTC/quasi-drug lines) · presumed online (brand page unreachable this session)
- Manufacturing
- Not disclosed — Official Transino page returned HTTP 404 both times this session; parent Daiichi Sankyo is Japan's 2nd-largest pharma company by revenue with an OTC/consumer-healthcare unit (Wikipedia), but no brand-specific manufacturing statement was found; a follow-up Brave search was rate-limited (429).
- Contact
- Daiichi Sankyo Healthcare corporate contact via daiichisankyo-hc.co.jp; no separate Transino wholesale line published
- Analyst view
- Transino is a Daiichi Sankyo Healthcare skincare/quasi-drug line focused on melasma and whitening, sold through Japanese drugstores and pharmacies. The dedicated brand page was unreachable this session; parent Daiichi Sankyo is Japan's second-largest pharma company by revenue (Wikipedia). Similarweb data shown is for the whole corporate domain, not the brand alone, and skews toward pharma/health categories. No funding or manufacturing detail is confirmed for the brand specifically.
- Partnership angles
- Quasi-drug/OTC skincare under a major pharma parent implies any collaboration must meet pharma-grade GMP and regulatory documentation · Brand-specific manufacturing is undisclosed, so capacity and country of production would need confirming directly · Drugstore-channel pricing points to a masstige, efficacy-claim-led positioning.
Japan · Tokyo, Japan · Mass-prestige haircare
Tsubaki Site ↗
Premium camellia (tsubaki) oil-based haircare brand rooted in Shiseido heritage, now developed under FineToday, sold via drugstores, mass retail and e-commerce globally.
- Parent
- FineToday Holdings Co., Ltd. (spun off from Shiseido in 2021) · Founded 2006
- Revenue
- not disclosed
- Channels
- Amazon (primary listed retailer on buytsubaki.com) · Shiseido retail network in Japan/Asia (brand heritage, not confirmed on this site)
- Manufacturing
- In-house · Made in Japan — Brand site states products are "formulated and produced in Japan" under Shiseido (buytsubaki.com); note this domain looks like a US-facing storefront (support address in Minneapolis, MN) rather than Shiseido's own corporate domain, and a verification Brave search was rate-limited (429).
- Contact
- FineToday Holdings corporate contact
- Analyst view
- Tsubaki is a Japanese hair-care line associated with Shiseido; its brand site states products are formulated and produced in Japan. The fetched site (buytsubaki.com) is a US-facing storefront directing buyers to Amazon rather than a Shiseido corporate domain. No Similarweb traffic data was retrievable for this domain. No funding or detailed manufacturing information beyond the "made in Japan" claim is publicly disclosed.
- Partnership angles
- Positioned as mass-market, Japan-made hair care, so cost-competitive, high-volume production capacity matters more than small-batch work · Western distribution leans on a single marketplace (Amazon), suggesting room for broader export-channel support · "Made in Japan" is a stated claim any reformulation must preserve.
Japan · not disclosed · Color cosmetics - eye makeup (eyeliner specialist)
UZU BY FLOWFUSHI Site ↗
A functional-cosmetics brand built around its waterproof-yet-warm-water-removable 'Eyeopening Liner', sold primarily direct-to-consumer via its own uzu.team e-commerce site alongside Japanese retail/variety-store distribution referenced in brand history.
- Parent
- FLOWFUSHI Co., Ltd. (株式会社フローフシ) · Founded Parent company FLOWFUSHI Co., Ltd. established 2011; the UZU BY FLOWFUSHI eyeliner line's exact launch year was not confirmed in sources consulted (company itself predates the 2015+ cutoff given for this batch).
- Revenue
- not disclosed
- Channels
- Own online store (uzu.team; online-exclusive pricing noted for some items)
- Manufacturing
- Not disclosed — No manufacturing statement found on uzu.team; site is branded "UZU BY FLOWFUSHI" but discloses no detail on FLOWFUSHI's corporate structure or production model, and no Wikipedia article exists for the brand.
- Contact
- support@uzu.team; contact form at https://www.uzu.team/pages/contact
- Leaders
- Founder/former representative director Masayuki Kuwashima (桑島正幸), who stepped down end of August 2021; current representative director Nobuyuki Tanaka (田中信行), appointed September 1, 2021.
- Analyst view
- UZU BY FLOWFUSHI is a Japanese color-cosmetics brand known for eyeliner and eye-makeup-remover, sold mainly through its own online store. Products are affordably priced (around ¥1,100 each), consistent with mass-market positioning despite strong brand storytelling. Similarweb traffic is 100% Japan-based and organic-search led. No public data on FLOWFUSHI's corporate structure, manufacturing or funding was found.
- Partnership angles
- Manufacturing is undisclosed, so reliable OEM capacity for a high-turnover, mass-priced eye-makeup line would matter · Sales are concentrated on one Japan-facing online store, leaving room for retail or export partnerships · Strong ethical/inclusivity messaging means new formulas need a matching narrative.
Japan · Tokyo, Japan · Trend-led color cosmetics for young adults
Visée (Kose) Site ↗
Mid-range Kosé makeup brand sold through Japanese drugstores, known for fashion-forward shades and glossy finishes targeting 20-something consumers.
- Parent
- Kosé Corporation / KOSÉ Holdings Corporation · Private brand — parent Kosé Corporation: TYO 4922 · Founded Not independently confirmed this session (long-running Kosé mid-tier makeup line)
- Revenue
- Not disclosed at brand level
- Channels
- Japan drugstores/variety stores (Don Quijote, Matsumotokiyoshi, Cocokara Fine, Tsuruha, Sundrug, Welcia) · online (Maison Kose, Amazon Japan, @cosme, ZOZOTOWN, Rakuten, LOHACO, Aeon Online)
- Manufacturing
- Not disclosed — Site footer confirms Visée is a KOSE Corporation brand ("Copyright 2013-2026 KOSE Corporation"); no manufacturing statement (in-house vs contract, country) was found on the brand site, and Kose Corporation's Wikipedia page was not accessible this session (404).
- Contact
- No dedicated brand contact found; inquiries route through KOSÉ Holdings corporate contact (koseholdings.co.jp/en/)
- Analyst view
- Visée is Kose Corporation's mass-market color-cosmetics brand, sold widely through Japanese drugstore/variety chains (Don Quijote, Matsumotokiyoshi, Tsuruha, Sundrug, Welcia) and online marketplaces (Maison Kose, Amazon Japan, Rakuten, ZOZOTOWN). No international markets are mentioned. Similarweb traffic is 93% Japan-based. As a Kose house brand, it draws on group manufacturing and R&D rather than independent funding.
- Partnership angles
- As a high-volume mass drugstore brand within Kose, external formulation input would need to fit fast seasonal release cycles · Distribution is Japan-only, so there's no current signal of export-regulatory need · Mass pricing rewards cost-efficient, large-batch production over bespoke work.
Japan · Osaka · Herbal scalp care (anti-dandruff shampoo, scalp treatment)
WELLP Site ↗
I-ne's herbal-focused scalp-care line targeting dandruff and scalp conditions, sitting alongside Botanist and Yolu in the company's haircare portfolio.
- Parent
- I-ne Co., Ltd. · TSE Prime: 4933
- Revenue
- Parent I-ne Co., Ltd. consolidated revenue approx. JPY 48.98bn (FY2025, company IR)
- Channels
- Official site · retail shop list (Japan); parent i-ne Co.
- Manufacturing
- Not disclosed · Made in Japan — Site footer routes company/contact functions to i-ne Co., Ltd. (Japan), the parent behind Botanist and DROAS; no WELLP-specific manufacturing statement was found (wellp-official.jp footer).
- Contact
- https://i-ne-global.com/contact/
- Leaders
- Yohei Onishi, Representative Director & President (I-ne Co., Ltd.)
- Analyst view
- WELLP is a Japanese herbal scalp-care brand operated by I-ne Co., Ltd., the portfolio company behind Botanist and DROAS, positioned around an 'Herbal x Dermatological Science' approach using eight herb-derived components for dandruff and scalp wellness. Pricing of roughly JPY1,320-1,540 per item places it firmly in the mass drugstore tier, consistent with sibling I-ne brands. No brand-specific funding or manufacturing data is disclosed.
- Partnership angles
- As an I-ne portfolio brand, WELLP most plausibly draws on shared group manufacturing and sourcing relationships rather than independent supplier arrangements · A scalp-health, herbal-actives focus implies interest in dermatologically substantiated herbal ingredient sourcing · Mass-tier drugstore pricing constrains per-unit cost tolerance for new inputs.
Japan · Tokyo · Vegan-leaning botanical skincare (cleansers, moisturizers, masks)
Waso Site ↗
- 926.4KMonthly visits · 2026-08
- #59,748Global rank
- #274 (Beauty and Cosmetics, United States)Category rank
- 46.58%Bounce
- 2.48Pages/visit
- 00:01:07Duration
Top regions:United States 51.67% · Japan 23.42% · France 3.33% · Top source:Organic Search 36.3%
Shiseido's millennial-targeted clean/vegan skincare line built on Japanese botanical ingredients (carrot, loquat leaf, soy lecithin) and a proprietary whole-plant-cell extraction system.
- Parent
- Shiseido Company, Limited · Private (parent Shiseido Company, Limited, TYO: 4911) · Founded 2017 (June/July)
- Revenue
- not disclosed at brand level
- Channels
- Formerly DTC via shiseido.com and US mass beauty retail; product pages now return HTTP 410 Gone, suggesting discontinuation
- Manufacturing
- In-house · Made in Japan — Waso is a Shiseido in-house brand rather than an independent company; Shiseido is Japan's largest cosmetics maker with its own factories (Wikipedia). Waso product pages on shiseido.com returned HTTP 410 Gone this session, and the line is absent from Shiseido's current listed collections.
- Contact
- https://corp.shiseido.com/en/
- Leaders
- Masahiko Uotani, President & CEO (Shiseido Company, Limited)
- Analyst view
- Waso was a skincare line developed in-house by Shiseido, Japan's largest cosmetics company, positioned as an accessible, clean-leaning line distinct from prestige collections like Ultimune and Benefiance. As of this session, WASO product pages on shiseido.com return HTTP 410 Gone and no longer appear among current collections, suggesting discontinuation. Traffic figures shown here reflect Shiseido's whole corporate domain, not Waso specifically, since Waso has no separate site.
- Partnership angles
- As an in-house Shiseido brand, Waso is not an independent partnership target; any engagement would run through Shiseido's central sourcing organization · The apparent delisting suggests the line's future is uncertain, reducing near-term relevance as a development partner · Shiseido's overall scale means related ingredient or packaging interest would be evaluated at corporate level.
Japan · Osaka · Night-repair haircare (shampoo, hair oil, overnight scalp serum)
Yolu Site ↗
I-ne's "night beauty" (yoru no biyo) haircare line targeting overnight hair repair; now Japan's top nighttime-haircare brand with US Amazon distribution.
- Parent
- I-ne Co., Ltd. · TSE Prime: 4933 · Founded 2021 (September)
- Revenue
- Parent I-ne Co., Ltd. consolidated revenue approx. JPY 48.98bn (FY2025, company IR)
- Channels
- Official site; parent i-ne Co. portfolio brand (Japan)
- Manufacturing
- Not disclosed · Made in Japan — Site footer confirms operation by i-ne Co., Ltd. (Japan), the parent behind Botanist, DROAS and WELLP; no Yolu-specific manufacturing statement was found (yolu.jp footer).
- Contact
- https://i-ne-global.com/contact/
- Leaders
- Yohei Onishi, Representative Director & President (I-ne Co., Ltd.)
- Analyst view
- Yolu is a Japanese night-care haircare and body-care brand operated by I-ne Co., Ltd., positioned around concentrated beauty care performed during sleep ('beauty created during the night'). Like sibling I-ne brands Botanist, DROAS and WELLP, it shares the parent's digital storefront and support infrastructure rather than standing as its own corporate entity. Its very high organic-search traffic share (78%) suggests strong content/social-driven discovery.
- Partnership angles
- As part of the I-ne portfolio, Yolu likely relies on shared group manufacturing and sourcing relationships rather than independent supplier arrangements · A 'night repair' positioning implies interest in overnight-use actives with substantiated efficacy claims · Very high organic-search-driven traffic suggests demand growth may be outpacing disclosed manufacturing capacity information.
Japan · Osaka · Men's skincare
murphy Site ↗
I-ne's "no-fuss" men's skincare line, extending the company's botanical/DTC playbook into male grooming.
- Parent
- I-ne Co., Ltd. · TSE Prime: 4933
- Revenue
- Parent I-ne Co., Ltd. consolidated revenue approx. JPY 48.98bn (FY2025, company IR)
- Channels
- DTC site (murphy-official.jp)
- Manufacturing
- Not disclosed — Official site (murphy-official.jp) could not be fetched this session due to an expired TLS certificate; Brave search returned HTTP 429; no Wikipedia page exists for this brand, so no public manufacturing statement was found.
- Contact
- https://i-ne-global.com/contact/
- Leaders
- Yohei Onishi, Representative Director & President (I-ne Co., Ltd.)
- Analyst view
- Murphy is a Japan-focused personal-care brand whose traffic is almost entirely domestic. Its official site was unreachable this session due to an expired certificate, and no Wikipedia or press coverage exists, leaving manufacturing, retail footprint and financials undocumented. Low pages-per-visit engagement suggests a small, niche operation rather than an internationally scaled brand. No funding, acquisition or expansion signals are publicly visible.
- Partnership angles
- Very limited public documentation suggests a small or founder-run operation that would need basic supplier and compliance support to scale beyond Japan · Domestic-only traffic profile implies any export ambitions would require new regulatory and localization groundwork · Site accessibility issues point to a brand that may benefit from stronger digital and quality infrastructure generally.