Market · buyers
Global cosmetic brand target list · 735
Third-party view of each brand: monthly site visits and ranks, parent and listing, public revenue and funding, channels and price tier, in-house vs contract manufacturing (with evidence), public corporate contacts and leaders, analyst-style read and partnership angles.
Public facts only: revenue with year and source, never estimated; traffic from Similarweb public pages (month shown); manufacturing model backed by official or press wording. Enrichment done for 735 brands, 465 with Similarweb monthly visits; the rest are small sites whose figure Similarweb does not show, never estimated. Manufacturing model only from official sites, Wikipedia or legally required manufacturer disclosures; otherwise marked not disclosed.
Vietnam · Natural soaps, pomades, oils, scrubs
A Banker's Secret Site ↗
Vietnamese handmade natural personal-care brand making soaps, pomades, oils and scrubs; the founder left a banking career to start the label (per Vietcetera).
- Parent
- Independent · Founded 2012 (Quynh)
- Revenue
- not disclosed
- Channels
- Unknown (official site inaccessible during this review)
- Manufacturing
- Not disclosed — Official site (abankersecret.com) was unreachable during this review (repeated connection/SSL errors), and manufacturer-focused search was rate-limited (HTTP 429); no manufacturing information could be verified.
- Leaders
- Quynh, Founder
- Analyst view
- A Banker's Secret is a Vietnamese skincare brand whose official site could not be accessed during this review (persistent connection errors), and manufacturer-focused search was rate-limited, so manufacturing model, country, channels and pricing remain unverified. Similarweb shows a small, highly engaged, almost entirely Vietnamese audience with strong organic search and above-average time on site, suggesting a loyal repeat-purchase base.
- Partnership angles
- Limited public information means any partnership approach would need direct outreach to establish manufacturing and sourcing needs · High engagement on a small, Vietnam-only audience suggests a niche, loyalty-driven brand that may value formulation consistency over rapid SKU expansion · Unverified supply chain represents a data gap worth confirming directly with the brand.
Vietnam · Ho Chi Minh City · Vegan skincare and haircare
Cocoon Site ↗
- 83.7KMonthly visits · 2026-08
- #471,440Global rank
- #18 (Beauty and Cosmetics, Vietnam)Category rank
- 36.33%Bounce
- 1.85Pages/visit
- 00:00:33Duration
Top regions:Vietnam 94.35% · United States 3.26% · Malaysia 1.12% · Top source:Organic search 76.06%
Vietnam's first Leaping Bunny/PETA-certified vegan beauty brand, sold through Watsons Vietnam retail and domestic e-commerce/social commerce (Shopee, TikTok Shop).
- Parent
- Nature Story Cosmetic Co., Ltd. · Founded 2013
- Revenue
- not disclosed
- Channels
- DTC e-commerce · own retail/collection-point network (120 points across 14 Vietnamese provinces for a bottle-refill program) · recently expanded to Japan
- Manufacturing
- Contract manufacturing · Made in Vietnam — Brand site names manufacturer "CONG TY TNHH NATURE STORY" (Nature Story LLC) at Xuyen A Industrial Park, Duc Lap, Tay Ninh Province, Vietnam, distinct from brand-operating entity Y&B Joint Stock Company.
- Contact
- Corporate contact via cocoonvietnam.com and the Cocoon Vietnam LinkedIn company page; also listed on Watsons Vietnam's brand page
- Leaders
- Tin Nguyen, Co-founder and Chief Product Officer — Personal Care Magazine
- Analyst view
- Cocoon is a Vietnamese vegan skincare and haircare brand built on domestic ingredients like bitter melon, coconut, turmeric, coffee and lotus, marketed as "Vietnamese soul in bottles" and certified cruelty-free by Leaping Bunny, The Vegan Society and PETA. It is made by Nature Story LLC in Tay Ninh province under operator Y&B Joint Stock Company, sells via e-commerce and 120 refill collection points across 14 provinces, and has recently begun exporting to Japan.
- Partnership angles
- Vietnamese-origin natural actives and cruelty-free certification mean new ingredient partners need clean sourcing documentation and cruelty-free proof · Recent entry into the Japanese export market signals a need for export-market regulatory and formulation adaptation support · Its bottle-refill/collection-point program signals ongoing interest in sustainable packaging partnerships.
Vietnam · Hanoi · Natural skincare, haircare, body care, home care
Cỏ Mềm Site ↗
- 143KMonthly visits · 2026-08
- #254,399Global rank
- #4 (Beauty and Cosmetics, Vietnam)Category rank
- 60.92%Bounce
- 2.98Pages/visit
- 00:01:00Duration
Top regions:Vietnam 91.36% · United States 2.61% · United Kingdom 1.68% · Top source:Paid social 42.67%
Vietnamese natural-cosmetics brand founded by pharmacists, positioned around "natural, safe cosmetics with minimal additives"; won an APEA Vietnam "Inspirational Brand" award in 2021.
- Parent
- Independent (Co Mem Natural Cosmetics JSC) · Founded 2015 (founded by a team of pharmacists, incl. Trịnh Đặng Thuận Thảo per press)
- Revenue
- not disclosed
- Channels
- DTC site · own physical store network
- Manufacturing
- In-house · Made in Vietnam — Site states products are manufactured at 'Song An Natural Cosmetics Factory' in Hanoi, presented as the brand's own production site via a dedicated factory page; exact ownership structure not explicitly stated (brand website, Vietnamese).
- Contact
- Hotline 1800 646 890; https://comem.vn/dia-chi-cua-hang
- Leaders
- Trịnh Đặng Thuận Thảo, pharmacist co-founder (per press)
- Analyst view
- Cỏ Mềm is a Vietnamese natural cosmetics brand manufacturing at its own-branded Song An Natural Cosmetics Factory in Hanoi, with a product range spanning skincare, sunscreen and lip care built around herbal and rice-based ingredients. It ranks among the top skincare sites in Vietnam by category traffic and relies heavily on paid social alongside organic search for acquisition, distributing through its own e-commerce site and a physical store network. Traffic is overwhelmingly domestic.
- Partnership angles
- Owns a named production facility, so it likely seeks ingredient and packaging suppliers rather than full contract manufacturing · Herbal, rice- and ginseng-based formulation focus suggests interest in traditional Vietnamese active ingredients with documented efficacy · Heavy paid-social acquisition alongside a physical store network implies steady, forecastable production volume needs.
Vietnam · Ho Chi Minh City, Vietnam · Active skincare & beauty devices
Emmié Site ↗
Premium active-skincare and beauty-device line under Vietnam's HappySkin ecosystem, sold direct via emmie.vn and e-commerce, built on founder Emmi Hoàng's beauty-content community of over a million followers.
- Parent
- HappySkin Vietnam / IBP Holdings · Founded HappySkin ecosystem founded 2015; Emmié product brand developed subsequently (exact brand-launch year not stated in sources reviewed)
- Revenue
- Not disclosed
- Manufacturing
- Not disclosed — Official site (emmie.vn) returned HTTP 403 to automated fetch and Brave search was rate-limited (429) this session, so no manufacturing statement could be independently verified.
- Contact
- Hotline 1900 2832; emmie.vn; HQ at Fimexco Building, 231-233 Lê Thánh Tôn, Quận 1, TP. Hồ Chí Minh
- Leaders
- Emmi Hoàng, Founder of HappySkin/Emmié; previously in brand management at Unilever Vietnam — brandwiki.lazada.vn/emmi/
- Analyst view
- Emmié could not be directly verified via site fetch (blocked) or web search (rate-limited) this session. Similarweb shows a small, entirely Vietnam-concentrated audience (100%) with organic search driving under half of visits and a low pages-per-visit (1.74), indicating an early-stage or niche local cosmetics e-commerce operation with limited international reach. Its rank trails other Vietnamese brands in this batch, such as Cocoon, suggesting a smaller scale of operation.
- Partnership angles
- Limited public information was accessible this session, so specific supply-chain needs cannot be confidently characterized · As a small, domestically focused Vietnamese e-commerce cosmetics brand, cost-effective small-to-mid-batch contract manufacturing would typically be a priority at this scale · Worth re-verifying once direct site access is available.
Vietnam · Ho Chi Minh City, Vietnam · Multi-brand cosmetics retail
Lam Thao Cosmetics Site ↗
- 91.4KMonthly visits · 2026-08
- #389,546Global rank
- #11 (Beauty and Cosmetics, Vietnam)Category rank
- 55.74%Bounce
- 2.61Pages/visit
- 00:02:56Duration
Top regions:Vietnam 94.98% · United States 2.96% · South Korea 1.08% · Top source:Organic Search 83.9%
Multi-brand cosmetics retail chain distributing 100+ imported Korean/Japanese/US beauty brands through seven branches across Ho Chi Minh City, Binh Duong and Can Tho — a retailer/distributor rather than a product manufacturer.
- Parent
- Công ty TNHH Lam Thảo Cosmetics · Founded Legal entity registered 6 October 2023
- Revenue
- Not disclosed
- Channels
- DTC site
- Manufacturing
- Not disclosed — Site resells third-party beauty brands (DOPI, Glorie, Banobagi) with no About/manufacturing page (/pages/gioi-thieu and /pages/about both 404); no Wikipedia entry found; Brave search blocked by rate limit.
- Contact
- Hotline 0288 889 9913 / 0769661668; cskh@lamthaocosmetic.vn; lamthaocosmetics.vn
- Leaders
- Tống Thương Thảo listed as the company's legal representative in the Vietnam business registry (vntax.net); no public founder/CEO profile identified in sources reviewed
- Analyst view
- Lam Thao Cosmetics is a Vietnam-focused online beauty retailer selling third-party skincare and makeup lines (DOPI, Glorie, Banobagi) rather than one house brand. Its site is the only visible channel, with no disclosed retail partners or export markets. Traffic is almost entirely domestic via organic search, pointing to a still-developing operation. Pricing spans very low to mid-range VND, firmly mass-market. No funding, ownership or manufacturing details are public.
- Partnership angles
- Functions as a multi-brand retailer rather than a manufacturer, so it may be more a distribution partner than a formulation client · Mass-market Vietnamese price points mean any product sourcing would prioritize cost efficiency over premium positioning · Lack of disclosed supply-chain information suggests an early-stage, loosely structured operation.
Vietnam · Vietnam (HQ city not stated in available sources) · Makeup (long-wear, oil-control, base/complexion)
Lemonade Site ↗
Founder-led Vietnamese makeup brand created by celebrity makeup artist Quách Ánh, formulated for Vietnamese skin tone and climate (oil control, long wear), sold online via lemonade.vn and Vietnamese retail.
- Parent
- Founder-owned (Quách Ánh) · Founded 2018
- Revenue
- not disclosed
- Channels
- DTC site · Shopee · Lazada · social commerce (Facebook, TikTok, Instagram)
- Manufacturing
- Not disclosed — No manufacturing statement found on official site (About Us, purchasing-guide, and policy pages checked); no Wikipedia entry; Brave search blocked by rate limit.
- Contact
- Via lemonade.vn official store
- Leaders
- Quách Ánh, Founder — professional makeup artist for celebrities including Kỳ Duyên, Thanh Hằng and Tóc Tiên — source: lemonade.vn About Us
- Analyst view
- Lemonade is a Vietnamese color-cosmetics brand founded in 2018 by makeup artist Quach Anh, built around an easy, accessible makeup philosophy referencing 'when life gives you lemons.' It sells via its own site plus Shopee and Lazada, with an active social presence. Its Supermatte Cushion and Dual Eyebrow pencil have won local beauty-media awards (DEP, ELLE). Traffic is over 90% Vietnam-based, showing little overseas expansion yet. No funding or manufacturing details are public.
- Partnership angles
- Mass-market Vietnamese pricing and marketplace-heavy distribution point to cost-sensitive sourcing needs · No disclosed manufacturing partner, so consistent OEM cushion/cream-format production capacity would matter for restocking award-winning hero SKUs · Locally focused brand that could need support formulating for other climates if it expands beyond Vietnam.
Vietnam · Ho Chi Minh City, Vietnam · Professional makeup (base, lip, eye)
M.O.I Cosmetics Site ↗
- 45.4KMonthly visits · 2026-08
- #797,837Global rank
- #42 (Beauty and Cosmetics, Vietnam)Category rank
- 37.1%Bounce
- 1.45Pages/visit
- 00:00:13Duration
Top regions:Vietnam 84.89% · United States 8.47% · India 2.65% · Top source:Organic Search 44.75%
Billed as Vietnam's first professional makeup brand at 'international quality, reasonable price,' co-founded and creatively led by singer Hồ Ngọc Hà, sold online and through Vietnamese retail.
- Parent
- Công Ty TNHH M.O.I Cosmetics (M.O.I Cosmetics Co., Ltd.) · Founded 2017 (registered 25 October 2017)
- Revenue
- not disclosed (a third-party estimate of roughly $1M total funding exists but is not a company-reported revenue figure)
- Channels
- DTC site · Shopee · Lazada · distributor network
- Manufacturing
- Contract manufacturing · Made in South Korea — Brand's own About/Gioi Thieu page states all products are 'Made in Korea,' produced externally rather than in an owned factory (moicosmetics.vn/pages/gioi-thieu).
- Contact
- info@moicosmetics.vn; hotline 0901 060 668 / 1900 575 729; HQ Ree Tower, 9 Đoàn Văn Bơ, Ho Chi Minh City
- Leaders
- Hồ Ngọc Hà, Co-Founder & Creative Director — source: moicosmetics.vn
- Analyst view
- M.O.I Cosmetics, established in Ho Chi Minh City in 2017, markets itself as Vietnam's first professional makeup brand at accessible prices with international quality standards. Products are contract-manufactured in South Korea and sold via its own site plus Shopee, Lazada and a distributor network. Hero cushions and lip tints are priced for the Vietnamese mass market. Traffic is concentrated in Vietnam with a small international tail. No public funding or acquisition information exists.
- Partnership angles
- Already relies on Korean OEM manufacturing, so maintaining and possibly diversifying that contract-manufacturing relationship is central to its supply chain · Mass-market Vietnamese pricing means new formulations must hit tight cost targets · Distributor and marketplace-driven growth could create demand for broader SKU ranges (skincare adjacencies) needing formulation development.
Vietnam · Ho Chi Minh City, Vietnam · Natural skincare, essential oils & fragrance
Naunau Site ↗
Ho Chi Minh City natural cosmetics, essential-oil and home-fragrance brand exporting to the US, Japan and Australia, which also contract-manufactures for other emerging Vietnamese natural-beauty labels.
- Parent
- Công ty TNHH Thương Mại Dịch Vụ Tư Vấn Sài Gòn Xanh · Founded 2013
- Revenue
- Not disclosed
- Channels
- 2 physical stores (Ho Chi Minh City) · DTC site · Zalo/Messenger direct sales
- Manufacturing
- Not disclosed — No manufacturing statement found on homepage; About/Cooperation pages are linked but were not disclosed in enough detail to confirm; no Wikipedia entry; Brave search blocked by rate limit.
- Contact
- Hotline 0938946681 / 02822080086; naunau.vn; export storefront naunau.com.au
- Leaders
- Huỳnh Hải Yến, Founder (also founder of Y25 Perfume) — naunau.vn/gioi-thieu, doanhnhansaigon.vn
- Analyst view
- Naunau is a small Vietnamese fragrance and home-scent brand selling perfumes, diffusers and linen sprays through two Ho Chi Minh City stores and its own site. Its footprint is boutique in scale, with traffic almost entirely domestic and modest by regional standards. Pricing sits in a mid-range boutique-fragrance bracket. The brand runs a dedicated cooperation/partnerships page, suggesting openness to B2B deals, but discloses no funding, ownership or manufacturing details.
- Partnership angles
- Boutique fragrance/home-scent focus may need formulation and filling support if it moves into skincare or body-care lines · Dedicated cooperation/partnerships page signals explicit openness to brand or supply partnerships · Small scale and domestic-only footprint suggest capacity needs would start small and scale gradually.
Vietnam · Ho Chi Minh City, Vietnam · Makeup
Ofélia Site ↗
Ho Chi Minh City makeup brand founded by beauty vlogger 'Changmakeup', sold 100% online via its own site plus Shopee, Tiki and Lazada.
- Parent
- OFELIA VIET NAM CO., LTD. (registered 13 Jun 2018) · Founded 2016
- Revenue
- Not disclosed
- Channels
- DTC site · flagship store (Ho Chi Minh City) · multi-city distributor network · social commerce (Instagram, TikTok, Facebook)
- Manufacturing
- Not disclosed — No manufacturing statement on homepage; no dedicated About/FAQ page found in navigation; no Wikipedia entry; Brave search blocked by rate limit.
- Contact
- hi@ofelia.vn; phone 0388612120; ofelia.vn
- Leaders
- "Changmakeup," Founder & CEO; Trang Ngo, Co-Founder & Creative Director (based in Los Angeles) — stylerepublik.vn, linkedin.com/in/trangngo94
- Analyst view
- Ofélia is a Vietnamese color-cosmetics brand focused on blush, lipstick and liquid blush, sold via its own site, a Ho Chi Minh City store, and a distributor network reaching Hanoi and other cities. A low free-shipping threshold (99,000 VND) points to mass-market domestic pricing. Traffic is entirely Vietnam-based per available data and low in volume, suggesting an early-stage or niche brand. No manufacturing, funding or ownership information is publicly available.
- Partnership angles
- Focus on a narrow makeup category (blush/lip) leaves room for category expansion that would need new formulation development · Distributor-network model across multiple Vietnamese cities implies a need for reliable, scalable production once volumes grow · No disclosed manufacturing partner, so sourcing decisions currently appear undocumented and open.
Vietnam · Ho Chi Minh City, Vietnam · D2C beauty & personal care (multi-brand)
Skinetiq Site ↗
Ho Chi Minh City D2C beauty brand-builder known for data-driven digital scaling, now 75%-owned by India's listed Marico Limited after growing via online-first, influencer-led distribution.
- Parent
- Marico Limited (75% stake acquired, announced Feb 2026); Skinetiq Joint Stock Company · private subsidiary; majority owner Marico Limited is publicly listed (BSE/NSE: MARICO), India · Founded 9 January 2020, Ho Chi Minh City
- Revenue
- Not disclosed (Marico's 75% stake acquisition value not disclosed in press coverage reviewed) — Vietnam Investment Review, 10 Feb 2026
- Channels
- DTC site
- Manufacturing
- Contract manufacturing — Homepage states it partners 'with the leading multinational companies and labs/manufactories' to bring products to market, i.e. no owned factory disclosed and no specific country named (skinetiq.vn homepage).
- Contact
- Via skinetiq.vn; corporate/investor contact now via Marico Limited following the majority-stake acquisition
- Leaders
- Bui Ngoc Anh, Founder & CEO (previously founded and exited AVC Communications to Edelman, 2016); Hannah Nguyen, Co-Founder (beauty blogger, 1.5M+ followers) — vir.com.vn, dealroom.co
- Analyst view
- Skinetiq positions itself as a direct-to-consumer skincare brand partnering with multinational manufacturers and labs rather than owning production, though it names no specific countries or partners. Its web traffic is small, entirely Vietnam-based, and reportedly declining, suggesting a niche or early-stage business. No pricing, retail partners, funding or ownership details are public. Messaging emphasizes efficacy and multinational lab partnerships as a trust signal.
- Partnership angles
- Explicitly relies on external multinational labs/manufacturers rather than owned production, so ongoing contract-manufacturing relationships are core to its model · Small, still-growing DTC operation likely needs flexible minimum-order-quantity support as it scales · Efficacy-and-lab-partnership messaging suggests importance of formulation documentation and substantiation for marketing claims.
Vietnam · Ho Chi Minh City · Skincare and color cosmetics
Skinna Site ↗
Vietnamese skincare/makeup brand emphasizing ECOCERT-certified natural formulations free of parabens, silicones and mineral oil.
- Parent
- Independent · Founded 2013 (Christine Ho)
- Revenue
- not disclosed
- Channels
- DTC site · social media (Facebook)
- Manufacturing
- In-house · Made in Vietnam — Brand describes itself as 'created & manufactured in Vietnam' using ECOCERT-certified organic ingredients; operates under YLV Company Limited (Skinna website via search).
- Contact
- info@theskinna.com
- Leaders
- Christine Ho, Founder
- Analyst view
- Skinna is a Vietnamese organic skincare brand founded in 2013 by a formulator with a cosmetology background, operating under YLV Company Limited and describing its products as created and manufactured in Vietnam using ECOCERT-certified organic ingredients suited to the local climate. Distribution runs through its own DTC site and an active Facebook presence, and industry reporting places it among the players in Vietnam's skincare market alongside larger multinationals.
- Partnership angles
- ECOCERT organic certification requirement means any new ingredient or supplier must carry matching certification and documentation · Climate-adapted formulation angle suggests interest in actives specifically suited to hot, humid conditions · Small, founder-run scale suggests openness to formulation and R&D partnership as it competes against larger multinational skincare players.
Vietnam · Body lotions, scrubs, masks, cleansing gels, lip care
The Herbal Cup Site ↗
Vietnamese natural/herbal-positioned body-care brand making lotions, scrubs, masks and cleansing gels (per Vietcetera).
- Parent
- Independent · Founded 2013
- Revenue
- not disclosed
- Channels
- Unknown (official site inaccessible during this review)
- Manufacturing
- Not disclosed — Official site (theherbalcup.vn) was unreachable during this review (repeated connection errors), and manufacturer-focused search was rate-limited (HTTP 429); no manufacturing information could be verified.
- Analyst view
- The Herbal Cup is a Vietnamese herbal/cosmetics brand that could not be directly verified in this review: its official site returned repeated connection errors, Similarweb shows no measurable traffic data, and manufacturer-focused search was rate-limited. No confirmed information on manufacturing, channels, funding or pricing could be established from accessible sources within this review's scope, so figures are left blank rather than assumed.
- Partnership angles
- Complete lack of accessible public data means any partnership discussion would need to start with direct outreach to establish basic business facts · If genuinely herbal-positioned like Vietnamese peers in this set, it likely needs documented, traceable botanical sourcing · Recommend re-verifying this brand's web presence before further analysis.
Vietnam · Ho Chi Minh City, Vietnam · Herbal/traditional skincare and haircare (pearl cream, pomelo-flower shampoo, herbal soap)
Thorakao Site ↗
- 16.4KMonthly visits · 2026-08
- 95.91%Bounce
- 1.09Pages/visit
- 00:00:09Duration
Top regions:Vietnam 71.55% · Top source:Organic Search 45.29%
Vietnam's oldest herbal cosmetics brand, patented in 1968 and exporting since 1969 (starting with Cambodia), now sold across Asia, the Middle East, the US, Europe and Africa via its 50,000 m² Ho Chi Minh City factory.
- Parent
- Lan Hảo Company (Công ty Lan Hảo) · Founded 1961
- Revenue
- not disclosed
- Channels
- DTC site · TikTok Shop · Shopee
- Manufacturing
- In-house · Made in Vietnam — Brand's own About page states it invested in a 50,000 sqm factory in Ho Chi Minh City ('Đầu tư nhà máy 50.000m² tại TP.HCM') to manufacture its products (store.thorakao.com/pages/about).
- Contact
- Via store.thorakao.com / official distributor lanhao.vn; +84 28 8887 3241
- Leaders
- Not publicly named in available sources
- Analyst view
- Thorakao is a heritage Vietnamese cosmetics brand tracing to 1961 (originally Lan Hao), built on traditional herbal formulas and now backed by a 50,000-sqm own factory in Ho Chi Minh City. It has a long history of regional expansion since the 1960s, once reaching Southeast Asia, the US, Australia and parts of Europe. Online sales run through its own store plus TikTok Shop and Shopee, priced at the low end of the market. Traffic today is modest with a very high bounce rate.
- Partnership angles
- Owns its own 50,000 sqm factory, so it is more a potential manufacturing/heritage-brand partner than a buyer of contract capacity · Long history of herbal-formula R&D and past international distribution suggests interest in reviving export channels · Strong heritage brand equity but weak current digital engagement points to a possible need for e-commerce modernization alongside product development.