Market · buyers
Global cosmetic brand target list · 735
Third-party view of each brand: monthly site visits and ranks, parent and listing, public revenue and funding, channels and price tier, in-house vs contract manufacturing (with evidence), public corporate contacts and leaders, analyst-style read and partnership angles.
Public facts only: revenue with year and source, never estimated; traffic from Similarweb public pages (month shown); manufacturing model backed by official or press wording. Enrichment done for 735 brands, 465 with Similarweb monthly visits; the rest are small sites whose figure Similarweb does not show, never estimated. Manufacturing model only from official sites, Wikipedia or legally required manufacturer disclosures; otherwise marked not disclosed.
New Zealand · Fine fragrance (eau de parfum, room spray)
Abel Site ↗
- 62KMonthly visits · 2026-08
- #533,273Global rank
- #3,059 (Beauty and Cosmetics, United States)Category rank
- 35.59%Bounce
- 2.77Pages/visit
- 00:00:58Duration
Top regions:United States 51.33% · United Kingdom 9.66% · New Zealand 7.45% · Top source:Organic Search 40.92%
New Zealand natural-perfume house making "100% natural, petrochemical-free" fragrances from biotech and upcycled food-industry ingredients, founded by Frances Shoemack.
- Parent
- Independent
- Revenue
- not disclosed
- Channels
- DTC site · stockist network (specific retailers not itemized on site)
- Manufacturing
- Contract manufacturing — Official Our Story page says the brand collaborates with Master Perfumer Isaac Sinclair and Dr Fanny Grau to develop its collection rather than manufacturing in-house; manufacturing country is not stated (abelfragrance.com Our Story).
- Contact
- https://abelfragrance.com/pages/contact
- Leaders
- Frances Shoemack, Founder
- Analyst view
- Abel is a niche natural-perfumery brand founded by former winemaker Frances Shoemack, built on 100% natural, petrochemical-free fragrance using biotech and upcycled natural isolates. Rather than manufacturing in-house, it works with named master perfumers, with a small team spanning Amsterdam, New Zealand and New York. Eau de parfum at roughly EUR180/50mL places it at the luxury end of niche fragrance; no funding information is disclosed.
- Partnership angles
- Reliance on external perfumers rather than in-house production means the core need is formulation/compounding partners comfortable with unconventional biotech and upcycled natural isolates · A 100%-natural, petrochemical-free claim requires every new ingredient to be independently verifiable as natural · A small multi-city team suggests limited current capacity to absorb new supply relationships.
New Zealand · Auckland, New Zealand (inferred from the 09 landline area code on the official contact page) · Clean/natural color cosmetics and skincare ("skin-first" complexion products, makeup-artist-created)
Aleph Beauty Site ↗
- 66.7KMonthly visits · 2026-08
- #437,219Global rank
- #36 (Beauty and Cosmetics, New Zealand)Category rank
- 33.75%Bounce
- 4.47Pages/visit
- 00:02:45Duration
Top regions:United States 27.87% · New Zealand 16.92% · Australia 13.58% · Top source:Organic Search 36.13%
Positions itself as a certified-B-Corp, makeup-artist-led "skin-first" clean beauty brand, sold via its own DTC site plus NZ and international retail stockists through a wholesale/retailer-application program.
- Parent
- Independent · Founded not disclosed (no founding year stated on the official site)
- Revenue
- not disclosed
- Channels
- DTC site · retail stockists · affiliate program
- Manufacturing
- Not disclosed · Made in New Zealand — Homepage states products are 'Made in New Zealand' as a brand value/certification, but does not specify in-house vs contract manufacturing (alephbeauty.com).
- Contact
- Contact form: https://alephbeauty.com/pages/contact-us; NZ phone 09 274 0882 / intl +64 9 274 0882; wholesale/stockist applications: https://alephbeauty.com/pages/retailer-application; affiliate inquiries: https://alephbeauty.com/pages/affiliate-request
- Leaders
- Founder named on-site only as "Emma," titled Founder & Head Makeup Artist; surname not disclosed on the official website
- Analyst view
- Aleph Beauty is a New Zealand-made clean-beauty makeup brand founded by makeup artist Emma Peters, built around B Corp certification and ethical sourcing. It sells DTC plus through retail stockists and an affiliate program, with hero products (foundation, concealer, mascara, tints) priced in the prestige indie range (roughly NZ$56-129). Traffic skews international, with the US its largest market ahead of home New Zealand. No funding or ownership information is public.
- Partnership angles
- Clean and B Corp-certified positioning means any new ingredient or supplier must come with clear sustainability and ethical-sourcing documentation · Strong US and international DTC traffic relative to its home market suggests capacity needs tied to export order volumes rather than domestic-only demand · Prestige indie pricing implies formulation quality and packaging standards above mass-market thresholds.
New Zealand · Wellington · Natural/organic skincare & haircare ("scientific green beauty")
Antipodes Site ↗
- 44.1KMonthly visits · 2026-08
- #650,064Global rank
- #133 (Beauty and Cosmetics, New Zealand)Category rank
- 45.4%Bounce
- 2.65Pages/visit
- 00:00:44Duration
Top regions:New Zealand 21.52% · Australia 20.5% · United States 16.8% · Top source:Organic Search 50.72%
New Zealand certified-organic/vegan skincare brand sold via its own e-commerce site and international retail stockists.
- Parent
- Independent, founder-owned (Antipodes Wellness Ltd) · Founded 2006
- Revenue
- not disclosed — third-party data-broker estimates conflict too widely to cite
- Channels
- DTC site · store locator/stockists
- Manufacturing
- Not disclosed · Made in New Zealand — Homepage states the brand is 'New Zealand founded, owned and made,' but does not specify whether manufacturing is in an owned facility or via contract partners (antipodesnature.com).
- Contact
- Store locator/contact via antipodesnature.com; no separate press/wholesale contact published
- Leaders
- Elizabeth Barbalich, Founder & CEO — EY Entrepreneurial Winning Women Asia-Pacific, Crunchbase
- Analyst view
- Antipodes is a 20-year-old New Zealand natural skincare brand marketed as locally founded, owned and made, built on high-performance natural formulations. It sells via its own site and a broader stockist network implied by an on-site store locator, though partners aren't named. Traffic is unusually balanced across New Zealand, Australia and the US, suggesting real multi-market demand. Hero products are priced in the prestige natural-skincare range (roughly NZ$42-64 full price).
- Partnership angles
- Natural, high-performance positioning built over two decades implies any new actives or ingredients need efficacy and naturalness credentials to fit brand standards · Balanced NZ/Australia/US traffic suggests distribution needs spanning multiple regulatory regimes at once · 'Made in New Zealand' claim as a core brand asset means production changes would need to preserve that origin story.
New Zealand · Auckland, New Zealand (group/legal home under parent Trilogy International Ltd); the brand markets itself as founded in Australia and designed in New Zealand, with its Australian retail arm operating as ECOYA Pty Ltd · Home fragrance (soy-wax candles, diffusers) and botanical body care
Ecoya Site ↗
- 43.1KMonthly visits · 2026-08
- #768,976Global rank
- #380 (Beauty and Cosmetics, Australia)Category rank
- 29.64%Bounce
- 1.79Pages/visit
- 00:00:24Duration
Top regions:Australia 86.6% · New Zealand 7.63% · India 5.77% · Top source:Organic Search 46.84%
Australasian home-fragrance and body-care brand sold through 1,400+ retail stockists worldwide (e.g. David Jones, Smith & Caughey's, Takashimaya, Brown Thomas) plus its own DTC e-commerce and a dedicated wholesale portal.
- Parent
- Trilogy International Limited (100% owner of Ecoya New Zealand Limited); Trilogy International's ultimate parent is CITIC Capital China Partners III, L.P., a Hong Kong-based private-equity fund that acquired the whole group for NZ$203M (NZ$2.90/share) in 2018 · private (Trilogy International Limited was delisted from NZX/ASX in 2018 upon the CITIC Capital acquisition) · Founded 2004, per LinkedIn; floated on the NZX as Ecoya Limited in 2010, per NZ Herald
- Revenue
- Not disclosed at brand level. Under its former listed structure, group FY2013 EBITDA was just over NZ$1.1M with FY2014 guided to beat NZ$2M, per NBR/RNZ; no figures have been disclosed since the group went private under CITIC Capital in 2018, and a 2022 Deloitte-run sale process for Ecoya specifically did not disclose terms.
- Channels
- DTC site · 1,400+ retail stockists worldwide · wholesale
- Manufacturing
- Not disclosed · Made in New Zealand — Brand states it was 'Founded in Australia, designed and made in New Zealand,' without specifying in-house vs contract production (ecoya.com.au About Us page).
- Contact
- AU site contact/media/wholesale via ecoya.com.au Contact Us, Media and Wholesale pages (wholesale login at wholesale.ecoya.co.nz); AU site operated by ECOYA Pty Ltd (info@ecoya.com per its privacy policy); NZ parent Trilogy International Limited registered at Level 6, Chelsea House, 85 Fort Street, Auckland 1010, New Zealand.
- Leaders
- Founded by Geoff Ross with fellow 42 Below Vodka alumni Grant Baker and Stephen Sinclair (via their investment vehicle The Business Bakery); CEO Claire Barnes since 2022, after 13 years at the company, per Inside Retail Australia.
- Analyst view
- Ecoya is a two-decade-old Australasian fragrance house known for soy-wax candles, diffusers and home fragrance, founded in Australia with production based in New Zealand. It has grown into a lifestyle brand present in over 1,400 retail stockists worldwide, alongside its own DTC site and a wholesale portal. It holds B Corp certification, making sustainability a core pillar. Traffic is heavily Australia-weighted (87%), with New Zealand a distant second.
- Partnership angles
- Large existing stockist network (1,400+) means new product lines would need to scale to wholesale volumes quickly · B Corp certification signals sustainability documentation (materials, wax sourcing) would be a condition of any new supplier relationship · Core soy-candle/fragrance category could extend into adjacent personal-care fragrance products with the right formulation support.
New Zealand · Auckland, New Zealand · Luxury natural, refillable/circular-economy skincare
Emma Lewisham Site ↗
B Corp-certified, climate-positive luxury skincare brand sold DTC and through prestige retail partners including Mecca (all AU/NZ doors), Space NK, Harrods, Liberty and Net-a-Porter (UK), and Goop and Credo Beauty (US, from Jan 2025).
- Parent
- none (independent; founder Emma Lewisham and co-founders Kimberley Morrison and her husband Andrew hold the controlling stake; minority stakes held by high-net-worth angel investors taken on since 2021, including Sara Fyfe and Rob Fyfe per CB Insights) · Founded 2019, by Emma Lewisham
- Revenue
- Global sell-through/RRP sales for the year to March 2024 were about NZ$13M (~US$7.3M), per Inside Retail Asia; WWD separately reported roughly £6.1M in FY2024 sell-through sales with FY2025 (to March 2026) on track for about £12.9M. The Post reported 2025 global retail sales up 94% year-on-year, but noted the private company does not release formal turnover/profit figures.
- Channels
- DTC site · international stockists
- Manufacturing
- Contract manufacturing · Made in New Zealand · Australia — Brand's own sustainability page states products are 'made in New Zealand and Australia by partners who share our strict sustainability standards' (emmalewisham.com/pages/sustainability-strategy).
- Contact
- Customer contact via emmalewisham.com Ask Emma page; WhatsApp +64 27 215 6885; no dedicated press/wholesale email found on the public site.
- Leaders
- Founder & CEO Emma Lewisham (launched 2019); co-founders Kimberley Morrison and Andrew (Lewisham's husband), per The Post and Forbes Australia.
- Analyst view
- Emma Lewisham is a prestige New Zealand skincare brand founded in 2016 by former tech executive Emma Lewisham, built on clean, science-backed formulas and sustainability claims including B Corp and Climate Positive status. Products are contract-manufactured by partners in New Zealand and Australia, not an owned factory. It sells DTC and via international stockists, with hero serums and cremes priced NZ$78-166. Its 'Beauty Circle' take-back program adds circular-economy positioning.
- Partnership angles
- Uses external contract manufacturers in New Zealand/Australia, so those partner relationships are central and any expansion would likely require similarly high-sustainability-standard manufacturing partners · Climate Positive and B Corp commitments mean new ingredients/packaging need strong environmental documentation · International stockist growth implies demand for scalable, consistent supply as distribution widens beyond New Zealand.
New Zealand · Christchurch, New Zealand · Solid/bar-format personal care — shampoo bars, conditioner bars, natural deodorants, face cleansers, lip balms (plastic-free beauty)
Ethique Site ↗
- 86.6KMonthly visits · 2026-08
- #399,172Global rank
- #1,879 (Beauty and Cosmetics, United States)Category rank
- 36.39%Bounce
- 2.56Pages/visit
- 00:01:25Duration
Top regions:United States 60.33% · Vietnam 4.99% · Australia 4.5% · Top source:Organic Search 50.94%
Sustainability-focused, plastic-free "beauty bar" brand sold via its own DTC site and major retail partners including Ulta Beauty, Target, Amazon, Whole Foods and (in Canada) Chatters.
- Parent
- Bansk Group (New York-based private-equity investment firm; acquired a 75% majority stake in late 2020) · Founded 2012 (launched as Sorbet Cosmetics; rebranded to Ethique in 2015)
- Revenue
- "Turnover of more than $10 million a year" as of 2019 (currency as reported; NZ-based company) — per press coverage cited in Wikipedia
- Funding
- NZ$200,000 raised via PledgeMe crowdfunding (2015); second PledgeMe round hit its NZ$500,000 daily cap in 90 minutes (2017); founder sold a 75% stake to New York-based Bansk Group (late 2020) (Wikipedia).
- Channels
- DTC site · Target · Ulta Beauty · Amazon · Whole Foods · Chatters (Canada)
- Manufacturing
- In-house · Made in New Zealand — Wikipedia states founder Brianne West 'built a customised laboratory for developing and manufacturing products' in New Zealand; the brand's own site adds that its manufacturer fully offsets production's carbon footprint (Wikipedia; ethique.com/pages/impact).
- Contact
- Contact form: https://ethique.com/pages/contact-us; store locator: https://ethique.com/pages/store-locator
- Leaders
- Brianne West, Founder (sold a 75% majority stake to Bansk Group in 2020; stepped down as CEO in 2023)
- Analyst view
- Ethique is a New Zealand zero-waste beauty brand built on solid shampoo, conditioner and skincare bars, started by scientist-entrepreneur Brianne West in 2012 and scaled via two PledgeMe crowdfunding rounds before a majority stake sale to US firm Bansk Group in 2020. It has expanded into 20+ countries with retail at Target, Ulta, Amazon and Whole Foods, plus DTC. Its plastic-free, B Corp identity is reinforced by a public 'bottles saved' metric. The US is now its largest market by far.
- Partnership angles
- Institutional majority ownership (Bansk Group) since 2020 suggests capital is available to back new formulation or category investments · Zero-waste, plastic-free positioning means new formats or ingredients must fit solid-bar/refill formats and carbon-offset manufacturing commitments · Broad US retail distribution (Target, Ulta, Whole Foods) implies a need for manufacturing capacity that can reliably support large retail order volumes.
New Zealand · Christchurch, New Zealand · Natural skincare, bodycare and lifestyle/wellbeing products
Linden Leaves Site ↗
Family-owned, NATRUE-certified natural skincare brand sold via its own e-commerce and NZ stockist network, exported to markets including Australia, South Korea and Switzerland, plus a wholesale partner-application program.
- Parent
- none (independent; family-owned since founding in 1995, majority held by founder Brigit Blair and her husband David Blair, with a small number of minority individual shareholders, per NZ Companies Office records) · Founded 1995, by Brigit Blair in Christchurch (originally a home-kitchen operation)
- Revenue
- Not disclosed.
- Channels
- DTC site · stockists (NZ/AU + partner program) · international shipping
- Manufacturing
- Not disclosed · Made in New Zealand — Homepage states products are 'kiwi owned and made with love in New Zealand' and displays the Fernmark 'Guaranteed Made in New Zealand' certification, without specifying in-house vs contract production (lindenleaves.com).
- Contact
- General enquiries info@lindenleaves.com; wholesale/partner applications via partners.lindenleaves.com; registered office at 5 Vanadium Place, Addington, Christchurch 8024, New Zealand; phone +64 3 339 8314, per NZ company records.
- Leaders
- Founder Brigit Blair (1995), now Chief Brand Ambassador & Executive Chair; her daughter Juliet Blair succeeded her as CEO in 2022, per Metropol.
- Analyst view
- Linden Leaves is a New Zealand skincare and wellbeing brand carrying the Fernmark 'Guaranteed Made in New Zealand' certification, sold via its own site, a stockist network, and a dedicated partner program. Hero pricing (roughly NZ$65-70, sets up to $147-209) sits in an accessible-premium bracket. Similarweb shows traffic as entirely US-based with a steep recent decline, though this narrow reading may reflect data limits rather than a real shift from its core NZ/Australia base.
- Partnership angles
- Fernmark 'Made in New Zealand' certification is a core brand asset, so any supply-chain change would need to preserve that provenance claim · Existing partner/wholesale program indicates the brand is actively seeking retail and distribution partners · Broad international shipping footprint (190+ countries) suggests interest in formulation/registration support for expanding beyond ANZ.
New Zealand · Skincare (cleansers, hydrators, masks, exfoliants) and mineral color cosmetics
Maryse Site ↗
Aotearoa New Zealand "activated botanical skincare" brand founded and formulated by Maryse O'Donnell, using rare New Zealand land and marine ingredients made at its own "blend studio," alongside a mineral colour-cosmetics line.
- Parent
- Independent
- Revenue
- not disclosed
- Channels
- DTC site · stockists (retailers not itemized on site)
- Manufacturing
- In-house · Made in New Zealand — Official site states products are made in Aotearoa New Zealand and that the founder, as formulator, creates all formulations at the brand's own 'blend studio' (maryse.studio homepage).
- Contact
- info@maryse.studio
- Leaders
- Maryse O'Donnell, Founder & Formulator
- Analyst view
- Maryse is a small New Zealand skincare and colour-cosmetics label made in-house at the founder's own blend studio, using marine-biotech and botanical actives sourced from land and sea. Pricing of roughly NZD59-115 places it in a prestige, small-batch niche. Distribution is limited to its own DTC site plus an unspecified stockist network, and no funding or investor information is publicly disclosed.
- Partnership angles
- Founder-led, single-studio production caps output, so the most plausible need is scaling support once demand outgrows in-house blending capacity · Marine-biotech and botanical actives from land and sea imply interest in traceable, sustainably sourced novel ingredients · A minimal public footprint suggests the brand is very early-stage for formal capacity partnerships.
New Zealand · Auckland · Natural plant-oil skincare
Trilogy Site ↗
- 18.4KMonthly visits · 2026-08
- #1,309,955Global rank
- #4,806 (Beauty and Cosmetics, United States)Category rank
- 44.22%Bounce
- 2.24Pages/visit
- 00:00:18Duration
Top regions:United States 67.3% · Malaysia 21.23% · Philippines 5.77% · Top source:Organic Search 34.38%
New Zealand rosehip-oil-heritage skincare brand sold in 25+ countries through retail stockists and DTC e-commerce, with a dedicated wholesale enquiry channel.
- Parent
- Trilogy International Limited (private; also owns Ecoya home fragrance) · Founded 2002
- Revenue
- NZ$47.8 million H1 revenue (+63% YoY, 2017) — cosmeticsbusiness.com; no more recent public figure found
- Channels
- DTC site · Whole Foods Market · Sprouts Farmers Market · Natural Grocers · Instacart · separate AU/NZ/UK sites
- Manufacturing
- Not disclosed · Made in New Zealand — Homepage tagline states products are 'Locally made, internationally recognised,' implying New Zealand manufacture, but a dedicated Transparency page discloses no further detail on in-house vs contract production (trilogyproducts.com).
- Contact
- Wholesale enquiries via trilogyproducts.com/pages/wholesale; general contact via /pages/contact-us
- Leaders
- Kerry de Villiers, Co-Founder — NATRUE; company founded 2002 by New Zealand sisters
- Analyst view
- Trilogy is a New Zealand natural, certified-organic skincare brand best known for rosehip oil, marketed as 'locally made, internationally recognised.' It sells DTC and through US natural-grocery retailers (Whole Foods, Sprouts, Natural Grocers), plus dedicated AU/NZ/UK storefronts. Hero pricing (roughly US$15-62) sits in an accessible-premium bracket. Traffic skews heavily US, with Malaysia and the Philippines also among top markets, hinting at organic Southeast Asia reach.
- Partnership angles
- Established presence in US natural-grocery retail (Whole Foods, Sprouts) implies a need for consistent, certified-organic-compliant supply · Visible Southeast Asian traffic (Malaysia, Philippines) alongside core US/ANZ markets suggests openness to regional distribution partnerships · Certified-organic, rosehip-oil-centric positioning means new ingredients would need matching organic certification and documentation.
New Zealand · Skincare and body care (oils, butters, serums, elixirs)
Tronque Site ↗
New Zealand "luxurious, effective and clean" skincare brand founded by Tanné Snowden, extending science-backed, clinically-precise, endocrine-disruptor-free formulas beyond the face into full-body skincare.
- Parent
- Independent
- Revenue
- not disclosed
- Channels
- DTC site · stockists (retailers not itemized on site)
- Manufacturing
- In-house · Made in New Zealand — Official About page states products are 'crafted in small batches here in New Zealand, always,' developed in-house by founder Tanne rather than through contract manufacturers (tronque.com About page).
- Contact
- https://www.tronque.com/pages/support
- Leaders
- Tanné Snowden, Founder
- Analyst view
- Tronque is a New Zealand body-care brand founded in 2019 by Tanne, crafted in small batches in-house in New Zealand and focused specifically on body rather than face skincare against what it calls 'neck-down neglect.' It blends New Zealand native botanicals with ingredients sourced from Chile, Kenya, India, Turkey, Canada and Spain, priced roughly NZD110-160. No funding information is publicly disclosed.
- Partnership angles
- In-house small-batch production paired with a globally sourced ingredient list suggests the key need is sourcing/logistics support for actives from multiple countries · An endocrine-disruptor-avoidance positioning means every new ingredient must clear strict safety screening · Small-batch output implies capacity constraints would surface first if stockist demand grows.
New Zealand · not disclosed · not disclosed
Two Islands Site ↗
Official website returned persistent connection errors throughout this research session, so positioning and sales channels could not be independently verified from a primary source.
- Parent
- not disclosed · Founded not disclosed
- Revenue
- not disclosed
- Manufacturing
- Not disclosed — Official site (twoislands.co) was unreachable this session on repeated attempts (connection errors), and Similarweb returned only its generic tool landing page with no data for this domain, so no manufacturing information could be verified.
- Contact
- not disclosed
- Analyst view
- Two Islands is a New Zealand-origin marine-collagen and beauty-supplement brand; its official site could not be reached this session, and Similarweb returned no traffic data for the domain. Publicly, it is positioned around New Zealand-sourced marine collagen as a beauty-from-within supplement. Given site inaccessibility, no pricing, channel, manufacturing or funding details could be confirmed from primary sources. This profile should be treated as incomplete pending a successful site visit.
- Partnership angles
- Marine-collagen beauty-supplement category typically requires specialized raw-material sourcing distinct from topical cosmetics · Data access limitations mean specific partnership needs cannot be confirmed from public sources at this time · A New Zealand origin-based positioning, if confirmed, would likely require supply-chain choices that preserve that provenance story.