Market · buyers
Global cosmetic brand target list · 735
Third-party view of each brand: monthly site visits and ranks, parent and listing, public revenue and funding, channels and price tier, in-house vs contract manufacturing (with evidence), public corporate contacts and leaders, analyst-style read and partnership angles.
Public facts only: revenue with year and source, never estimated; traffic from Similarweb public pages (month shown); manufacturing model backed by official or press wording. Enrichment done for 735 brands, 465 with Similarweb monthly visits; the rest are small sites whose figure Similarweb does not show, never estimated. Manufacturing model only from official sites, Wikipedia or legally required manufacturer disclosures; otherwise marked not disclosed.
China · not disclosed (mainland China and Taiwan operations per company profile) · Skincare (beauty-tech / 'skin optics')
Blank Me Site ↗
Beauty-tech brand positioned around 'skin science and skin optics,' aiming to engineer better skin condition through optical/technology-driven products; operates across mainland China and Taiwan.
- Parent
- not disclosed; appears self-owned per company profile · Founded 2016
- Revenue
- not disclosed
- Channels
- Not independently confirmed this session (official site unreachable)
- Manufacturing
- Not disclosed — Official site (blankme.com) was unreachable this session (repeated connection failures); Similarweb's company blurb describes a Shanghai-based skin-science brand founded in 2016 with 201-500 employees, without a manufacturing disclosure (similarweb.com).
- Contact
- via blankme.com corporate channels
- Leaders
- Brian Yang, CEO — company LinkedIn page
- Analyst view
- Blank Me is a Shanghai-based Chinese skincare brand founded in 2016, positioned around 'Asian skin science' research per its Similarweb profile; its site could not be reached this session (repeated connection failures). With a reported 201-500 employees, it looks like a mid-sized domestic skincare specialist rather than a startup or conglomerate brand. No manufacturing, funding or channel detail could be confirmed. A follow-up check once the site is reachable is needed.
- Partnership angles
- Manufacturing model could not be confirmed this session, so a partner would need basic supply-chain discovery once the official site is reachable · 'Skin science' positioning suggests interest in clinically-substantiated actives · Mid-sized headcount implies more capacity than an early-stage startup but less than a national conglomerate.
China · Shanghai · Color cosmetics & skincare
Chioture (稚优泉) Site ↗
Self-described 'global trend-makeup capturer,' a Douyin/Tmall-native color-cosmetics and skincare brand with hero-SKU monthly Douyin sales reported at 400,000+ units (2019).
- Parent
- Shanghai Fengyi Information Technology Development Co., Ltd. (上海丰邑信息科技发展有限公司) · Founded Brand dated to 2009 per brand-directory sources; operating entity registered 2011-05-19
- Revenue
- not disclosed
- Channels
- Not independently confirmed this session (official site unreachable; Similarweb showed no data)
- Manufacturing
- Not disclosed — Official site (chioture.cn) could not be fetched this session due to a server-side SSL certificate error; Similarweb also showed no data for this domain.
- Contact
- via chioture.cn / Tmall flagship (chioture.tmall.com)
- Leaders
- Dai Qihui (戴启辉), Founder — cbndata.com, citing Tianyancha corporate registry
- Analyst view
- Chioture (稚优泉) is a Chinese color-cosmetics brand; its site could not be accessed this session due to a server-side SSL certificate error, and Similarweb returned no traffic data. It is known as a domestic makeup brand in the same Tmall-first, trend-driven segment as Colorkey. Manufacturing model, funding and specific channels could not be confirmed here. A follow-up check via a different access path is needed.
- Partnership angles
- No manufacturing details could be verified this session due to site access failure, so a partner would need basic supply-chain discovery · A trend-driven, fast-turnover color-cosmetics segment favors quick formulation and shade cycles · Domestic e-commerce-first distribution typically needs packaging suited to livestream commerce.
China · Guangzhou, Guangdong · Color cosmetics (lip color, base makeup)
Colorkey (珂拉琪) Site ↗
Mass-affordable color cosmetics brand built on Douyin/Tmall livestream velocity, expanding into Southeast Asia via Shopee/TikTok Shop.
- Parent
- Meishang (Guangzhou) Cosmetics Co., Ltd. (世纪美尚/美尚（广州）化妆品有限公司) · private (VC-backed, incl. Sequoia China and JD.com) · Founded 2018
- Revenue
- Not disclosed (private); trade press (Zhihu) reported cumulative sales reaching approximately RMB 3 billion within 3 years of launch — an industry estimate, not an audited figure
- Funding
- Owned by Meishang (Guangzhou) Cosmetics Co., a multi-brand beauty holding company (meishangcorp.com); no independent funding disclosed for Colorkey
- Channels
- Tmall e-commerce · physical retail (via parent Meishang Group)
- Manufacturing
- Contract manufacturing — Parent Meishang (Guangzhou) Cosmetics Co.'s official site states: '美尚（广州）化妆品股份有限公司负责产品销售和品牌宣传等事宜，不负责产品生产' (responsible for sales/promotion, not manufacturing), confirming contract manufacturing; exact OEM country undisclosed (meishangcorp.com).
- Contact
- Corporate/distribution phone 020-37392317; HQ 广州市海珠区华洲路时代方洲西区8栋, 510630; company states it handles sales/brand promotion, not manufacturing — source: meishangcorp.com
- Leaders
- Founder Li Qinya ('Cici Lee') — source: sohu.com/jiemian.com coverage
- Analyst view
- Colorkey (珂拉琪) is a Chinese color-cosmetics brand owned by Meishang (Guangzhou) Cosmetics Co., whose site states it handles sales and promotion but not manufacturing, confirming group-level contract manufacturing. Meishang's site shows very high engagement (~30 pages/visit, 25+ min average duration), traffic almost entirely from China, consistent with a B2B-facing site. The group runs a small multi-brand portfolio via Tmall and physical retail; sourcing likely sits at group level.
- Partnership angles
- Parent company has explicitly outsourced all manufacturing, so ongoing OEM/ODM capacity and cost terms directly shape supplier choice · Being one of several brands in a multi-brand portfolio means sourcing is likely centralized at the group level · Fast-moving Tmall-driven distribution favors suppliers supporting frequent new-shade launches.
China · Shanghai · Skincare (tea-ingredient based)
Cosmetea
Tea-ingredient skincare line (pu'er, mint, green tea, chamomile and black tea product families) under a Shanghai cosmetics group, sold via Tmall/JD.
- Parent
- Shanghai Shangmei Cosmetics Co., Ltd. (上海上美化妆品股份有限公司) · Founded 2016
- Revenue
- not disclosed
- Channels
- Tmall flagship store · JD flagship store
- Manufacturing
- Not disclosed — Brand has no disclosed independent website (sold only via Tmall/JD flagship stores); no English Wikipedia article exists and web-search tools were unavailable this session, so no manufacturing information could be verified.
- Contact
- not disclosed
- Leaders
- not disclosed
- Analyst view
- Cosmetea is a Chinese cosmetics brand sold only through Tmall and JD flagship stores, with no independent website disclosed. Because of this, and because web-search tools were unavailable this session, no primary-source detail on manufacturing, funding, ownership or traffic scale could be verified. Its name suggests a tea-ingredient-led positioning, a common theme among Chinese botanical-story brands, though unconfirmed. It relies on marketplace-first distribution.
- Partnership angles
- No manufacturing or ownership details could be verified this session, so a partner would need basic supply-chain and corporate-structure discovery · Marketplace-only distribution without an independent site suggests a smaller or narrowly focused operation · The tea-themed name hints at possible botanical-ingredient interest, though unconfirmed.
China · Guangzhou, Guangdong · Color cosmetics (fantasy/fairy-tale aesthetic makeup)
Flower Knows (花知晓) Site ↗
'Girlish fantasy' aesthetic color-cosmetics brand aggressively expanding overseas: Southeast Asia since 2021, then Japan (near-RMB 10 million monthly shipments cited) and the US, its largest overseas market, with 1,000+ overseas retail points by 2025.
- Revenue
- Not disclosed as an absolute figure; company states overseas sales are approximately 10% of total revenue as of 2025 — source: yfchuhai.com
- Funding
- Parent company reportedly ~38% acquired by Proya Cosmetics, China's largest listed beauty company by sales (KrASIA, via search).
- Channels
- DTC site (flowerknows.com) · Tmall/Douyin · YesStyle and other cross-border resellers
- Manufacturing
- Not disclosed · Made in China — No manufacturing details disclosed on official channels (site unreachable this session). Brand is Hangzhou-based; its parent company was reportedly ~38% acquired by Proya, China's largest listed beauty group (KrASIA, via search).
- Contact
- Corporate contact via flowerknows.com
- Leaders
- Founder Yang Zifeng (杨子枫) — source: baike.baidu.com
- Analyst view
- Flower Knows is a Hangzhou-founded, design-led Chinese color-cosmetics brand known for elaborate, collectible packaging aimed at Gen-Z 'guochao' consumers. Distribution leans on cross-border e-commerce and marketplace resellers rather than a high-traffic owned site; Similarweb shows no measurable visits this period. A reported ~38% stake acquisition by Proya, China's largest listed beauty group, signals domestic consolidation and potential capital support.
- Partnership angles
- Packaging-led collectible design means new SKUs need fast-turnaround structural and printing partners to keep pace with thematic launches · Backing from a strategic domestic investor could accelerate category or international expansion needing formulation support · Design-forward positioning raises IP-protection and originality documentation needs in a crowded guochao market.
China · Guangzhou · Color cosmetics
Focallure Site ↗
- 38.4KMonthly visits · 2026-08
- #732,301Global rank
- #183 (Beauty and Cosmetics, Pakistan)Category rank
- 34.65%Bounce
- 2.68Pages/visit
- 1m 0sDuration
Top regions:Indonesia 27.46% · United States 27.16% · United Kingdom 17.75% · Top source:Organic Search 37.62%
Affordable color-cosmetics brand born in cross-border e-commerce, now a leading beauty export brand across Southeast Asia, Russia and Bangladesh, sold via its own DTC site and marketplaces to 60+ countries.
- Parent
- Guangzhou Focallure Trading Co., Ltd. (广州菲鹿儿商贸有限公司); trademark held via Hong Kong Focallure Technology Limited · Founded Brand launched 2016 (first sold via AliExpress from 2014); operating entity registered 2017-10-26
- Revenue
- not disclosed
- Channels
- DTC site (focallure.com, ships to 70+ countries) · cross-border e-commerce marketplaces
- Manufacturing
- In-house · Made in China — Official site describes Focallure as based in Guangzhou, China; industry sourcing site Accio reports the company 'operates six core factories' there plus an R&D center (Accio, focallure.com, via search).
- Contact
- cservices@focallure.com
- Leaders
- Fang Xing (方星), Founder & Executive Director/General Manager — 36Kr company profile
- Analyst view
- Focallure is a Guangzhou-headquartered mass-market color-cosmetics brand selling direct-to-consumer to more than 70 countries. It reports operating multiple in-house factories and an R&D center in Guangzhou, pointing to a largely self-manufactured supply chain rather than external contract producers. Traffic is modest and dispersed (Indonesia, US, UK, Pakistan), consistent with a value-priced, discount-driven DTC model.
- Partnership angles
- Runs its own factories, so likely seeks raw-material, packaging-component and new-format innovation rather than full OEM capacity · Broad 70+ country DTC shipping footprint implies ongoing need for multi-market regulatory/compliance documentation · Deep-discount promotional model signals sensitivity to input-cost and freight economics.
- Site style
- 流量效率 · 高饱和促销风 · Shopify(估)
- Conversion play
- 本地化KOL矩阵 · TikTok
- Worth borrowing
- 东南亚市场打法 · Fit 高
China · Color cosmetics (avant-garde/design-led makeup)
Girlcult (构奇) Site ↗
Design-forward, visual-impact-first color cosmetics brand aimed at Gen-Z, self-described by its founders as 'fundamentally a design company'; sold via Tmall.
- Revenue
- Not disclosed (private company)
- Funding
- Series A funding from IDG Capital and Qingsong Fund (via search, date unspecified in source).
- Channels
- Tmall flagship store · Amazon (US/UK) · DTC site (thegirlcult.com) · YesStyle/CuteHart resellers
- Manufacturing
- Not disclosed · Made in China — Shanghai-based Chinese beauty brand founded 2018; no manufacturing location or in-house/OEM details disclosed on brand site (thegirlcult.com) or in coverage found this session (via search).
- Contact
- Via Tmall flagship store (girlcult.tmall.com); no separate corporate domain found
- Leaders
- Co-founders Suo Zhi (锁稚, brand/marketing) and Ma Jiawei (马佳威, supply chain/product) — source: zhihu.com, smzdm.com
- Analyst view
- Girlcult is a Shanghai-founded (2018) avant-garde color-cosmetics brand targeting Gen-Z consumers with bold shades and unconventional packaging framed around a 'modern mystic' ritual narrative. Its principal storefront is on Tmall, supplemented by Amazon US/UK listings and niche cross-border resellers rather than a high-traffic independent DTC site. The brand raised Series A funding from IDG Capital and Qingsong Fund.
- Partnership angles
- Bold, frequently-refreshed shade and packaging lines suggest a need for agile small-batch color-cosmetics production · Series A backing points to capacity for scaling formulation or packaging partnerships as it expands beyond Tmall into Amazon US/UK · Ritual/self-care brand narrative may favor suppliers who can document clean or skin-friendly formulation credentials.
China · Guangzhou · Color cosmetics
Gogo Tales (戈戈舞) Site ↗
Affordable 'youth culture' domestic color-cosmetics brand promoted by KOLs including Li Jiaqi; runs a dedicated multilingual global website offering official overseas sales channels and distribution/cooperation inquiries.
- Parent
- Guangzhou Aoxini Cosmetics Co., Ltd. (广州奥希尼化妆品有限公司) · Founded 2015
- Revenue
- not disclosed
- Channels
- DTC sites (gogotales.asia/.net/.com) · Taobao · YesStyle · Stylevana · ChicDecent · CBeautyMall
- Manufacturing
- Contract manufacturing · Made in China — Product listings state 'Origin: Made in China'; brand reportedly owned by Guangzhou Aoxini Cosmetics Co. with trademark held by Shenzhen Siwolai Technology Co. (Reddit r/AsianBeauty, Chic Decent listing, via search).
- Contact
- official@gogotales.asia; WhatsApp +86 159-8907-5667 / +62 852-8382-4488
- Leaders
- Li Mingcheng (李明城), Founder — mxgxt.com company profile
- Analyst view
- Gogo Tales is a youth-oriented, Korean-influenced Chinese makeup brand often compared to Western mass brands, selling through its own regional sites, Taobao, and cross-border resellers like YesStyle and Stylevana. Product listings confirm manufacture in China, with sourcing pointing to Guangzhou-area ownership, a structure typical of fast-moving trend brands. Traffic to its .asia site is thin and concentrated in Australia, suggesting most volume flows through marketplaces.
- Partnership angles
- Fast trend-cycle, low-price positioning needs contract manufacturers who can turn new colorways and finishes around quickly and cheaply · Multi-domain, multi-market presence implies need for consistent cross-border compliance documentation · Public design-originality disputes suggest growing pressure to invest in genuinely differentiated formulation or packaging IP.
China · Shenzhen · Skincare (retinol/anti-aging)
HBN Site ↗
China's first brand built around 'real efficacy' retinol (Vitamin A) anti-aging skincare and the 'AM-C/PM-A' routine concept; ranks among China's top-10 domestic skincare brands by 2024 retail sales per a CIC-style consultancy report cited in its IPO filing, sold almost entirely online.
- Parent
- Shenzhen Hujia Technology (Group) Co., Ltd. (深圳护家科技（集团）股份有限公司) · Private; filing for HKEX IPO as of February 2026 · Founded Brand launched 2019; parent company founded 2014
- Revenue
- Parent Hujia Technology revenue exceeded RMB 2 billion in 2024, almost entirely from online channels; annual marketing spend approximately RMB 1 billion — Beijing News (新京报), 2026-02-04, citing the HKEX IPO prospectus
- Channels
- Tmall · Douyin · Taiwan DTC storefront (hbn.com.tw) · 1shop e-commerce platform
- Manufacturing
- Contract manufacturing · Made in China — Cosmetics manufacturer Bawei disclosed in its 2024 prospectus that HBN accounted for 15%-20% of its revenue, indicating outsourced production; HBN's brand center is in Shenzhen (Bawei prospectus, hbn.com.tw, via search/fetch).
- Contact
- support@hbn.com.tw
- Leaders
- Yao Zhenan (姚哲男), Chairman, Executive Director & CEO; Wang Yang (汪洋), his spouse, Executive Director, General Manager & President — Beijing News, 2026-02-04, citing the IPO prospectus
- Analyst view
- HBN is a Shenzhen-based skincare brand founded in 2019 around retinol and 'early C, late A' actives, reporting cumulative sales above RMB 6 billion over five years, driven overwhelmingly by Tmall and Douyin rather than its low-traffic Taiwan storefront. A cosmetics ODM/OEM manufacturer's 2024 prospectus disclosed HBN as 15-20% of its revenue, indicating outsourced production rather than owned factories. The brand invests in R&D credentials (a CNAS-certified lab, 100+ person team).
- Partnership angles
- Outsources production to contract/ODM manufacturers, so stable OEM capacity and active-ingredient sourcing directly shape supply reliability · Efficacy-led, retinol-focused positioning requires every new active to carry clinical/documentation backing · Heavy concentration on Tmall/Douyin suggests appetite for new categories or channels that would need fresh formulation and registration support.
China · Shanghai · Color cosmetics (creative/fashion makeup)
Hedone Site ↗
'Fast-fashion creative makeup' brand built around bold concept collections (e.g. a 'Journey to the West'-themed eyeshadow palette and a 'Seven Deadly Sins' lip-glaze series) designed around Asian skin tones and aesthetics.
- Parent
- Shanghai Henai Industrial Co., Ltd. (上海赫奈实业有限公司) · Founded 2014-12-09
- Revenue
- not disclosed
- Channels
- DTC site (lovehedone.com); other channels not confirmed this session
- Manufacturing
- Not disclosed · Made in China — Official site (lovehedone.com) could not be fetched this session (repeated connection failures) and brave search was rate-limited (HTTP 429); no independent manufacturing statement could be verified.
- Contact
- partner@lovehedone.com
- Leaders
- not disclosed
- Analyst view
- Hedone is a mainland Chinese color-cosmetics brand focused on lip products, operating its own DTC domain; no traffic, ranking, or manufacturing detail could be verified this session due to site access issues and search rate limits. As with many domestic lip-and-face brands in this price segment, likely distribution runs through Tmall/Douyin alongside the owned site.
- Partnership angles
- Limited public disclosure means any partnership would likely start with basic supply-chain and manufacturing-model verification · Lip-focused product range suggests recurring need for shade-expansion and wear-performance formulation work · Likely reliance on Chinese marketplace channels implies packaging and claims must satisfy domestic platform compliance rules.
China · Shanghai · Color cosmetics (lip products specialist)
Into You Site ↗
Lip-product-first color cosmetics brand (lip mud/lip glaze), grown out of an MCN/agency background; sold via Tmall/Douyin.
- Parent
- Shanghai Lizhi Brand Management Co., Ltd. (上海丽知品牌管理有限公司) · Founded 2020
- Revenue
- Not disclosed (private company); raised an RMB 30 million financing round per baijing.cn (financing, not revenue)
- Channels
- Tmall/Douyin (China) · DTC domain (intoyou.com.cn, technical issues observed this session)
- Manufacturing
- Not disclosed · Made in China — Official domain (intoyou.com.cn) returned a certificate mismatch (resolves to an unrelated monitoring host) and brave search was rate-limited (HTTP 429) this session, so no manufacturing statement could be verified.
- Contact
- Corporate contact via Shanghai Lizhi Brand Management Co., Ltd.; consumer service via intoyou.com.cn
- Leaders
- Founder Wen Chong (文冲), CEO of parent Lizhi Group; ex-Alibaba (8 years) before founding an MCN in 2017 and Into You in 2020 — source: baijing.cn
- Analyst view
- Into You is a mainland Chinese color-cosmetics brand whose official domain returned a certificate error during this review, suggesting possible technical or hosting issues. Observed Similarweb traffic skews heavily to Vietnam and Taiwan rather than mainland China, which may reflect measurement artifacts. No independent manufacturing statement could be verified this session.
- Partnership angles
- Apparent website/hosting issues suggest an opportunity to support more resilient e-commerce or DTC infrastructure · As a mainland marketplace-led brand, likely needs ongoing OEM capacity for color-cosmetics production runs · Limited confirmed international footprint implies any overseas expansion would require new regulatory and localization support.
- Site style
- 多巴胺Z世代 · 雾面唇泥特写 · Shopify(估)
- Conversion play
- 单品类目霸榜 · TikTok
- Worth borrowing
- 单品出海路径 · Fit 高
China · Shanghai · Color cosmetics ('fermentation'/enzyme-themed makeup concept)
Joocyee (酵色) Site ↗
- 55.6KMonthly visits · 2026-08
- #358,594Global rank
- 34.16%Bounce
- 8.67Pages/visit
- 2m 35sDuration
Top regions:United States 75.83% · Vietnam 7.2% · United Kingdom 4.65% · Top source:Organic Search 47.33%
Trend-driven color cosmetics brand known for entertainment-IP collaborations, sold via Tmall/Douyin under the same Joy Group platform as Judydoll.
- Parent
- Shanghai Juyi Cosmetics Co., Ltd. (上海橘宜化妆品有限公司, English 'Joy Group'), sister brand to Judydoll · Founded 2019
- Revenue
- Not disclosed at brand level; parent Shanghai Juyi Cosmetics Group reported RMB 1.76 billion in 2022 group sales per trade press
- Channels
- DTC site (joocyee.com) · JOOCYEE physical stores · Tmall/Douyin (China)
- Manufacturing
- Not disclosed · Made in China — No manufacturing statement found on official site (joocyee.com); brave search was rate-limited (HTTP 429) this session. JOOCYEE describes itself as a 'fashion-inspired makeup-skincare hybrid' brand with e-commerce and physical retail stores (joocyee.com, via fetch).
- Contact
- Official email joocyee_official@joy-group.com; corporate contact via Shanghai Juyi Cosmetics Co., Ltd.
- Leaders
- Brand founder Yu Xiaochun (于小淳); Liu Xian (刘晛), Joy Group co-founder/president, also serves as Joocyee brand CEO — source: winshang.com, smzdm.com
- Analyst view
- Joocyee is a fashion-forward Chinese makeup-skincare hybrid brand combining e-commerce with physical retail stores, and has received coverage in Vogue, The Straits Times and Hurun's China beauty rankings. Its DTC site draws roughly 56K monthly visits with the largest audience share from the US, ahead of Vietnam and the UK, indicating cross-border demand beyond China. No manufacturing details were disclosed on-site.
- Partnership angles
- Expanding into physical retail alongside e-commerce increases the need for consistent, scalable production runs · Fashion-hybrid, editorial-driven positioning benefits from suppliers who can move quickly on trend-led shade launches · Rising cross-border traffic (US, UK, Vietnam) points to future demand for export-market formulation and compliance support.
China · Shanghai · Color cosmetics (blush, eyeshadow, base makeup)
Judydoll (橘朵) Site ↗
- 229.3KMonthly visits · 2026-08
- #134,405Global rank
- #579 (Beauty and Cosmetics, United States)Category rank
- 38.13%Bounce
- 6.26Pages/visit
- 2m 49sDuration
Top regions:United States 65.02% · Australia 8.31% · Canada 4.11% · Top source:Organic Search 35.59%
Affordable youth-focused color cosmetics brand, strong on Tmall and Douyin livestream; sister brand to Joocyee under the same Shanghai Juyi/Joy Group platform.
- Parent
- Shanghai Juyi Cosmetics Co., Ltd. (上海橘宜化妆品有限公司, English 'Joy Group'); majority equity held by General Atlantic Singapore JD Pte. Ltd. since a July 2021 restructuring · Founded 2014
- Revenue
- Not disclosed at brand level; parent Shanghai Juyi Cosmetics reported RMB 1.76 billion in 2022 sales per trade press; Brandstar separately cited RMB 3.5 billion group-level annual revenue (year unspecified)
- Channels
- DTC site (judydoll.com) · retail partners ('Find My Stores') · Tmall/Douyin (China)
- Manufacturing
- Not disclosed · Made in China — No manufacturing model disclosed on official site (judydoll.com); brave search was rate-limited (HTTP 429) this session. Judydoll positions as an affordable makeup brand selling direct and via retail partners (judydoll.com, via fetch).
- Contact
- Contact form at judydoll.com/pages/contact; affiliate program at judydoll.com/pages/judydoll-affiliate; corporate parent Shanghai Juyi Cosmetics Co., Ltd.
- Leaders
- Founder Zheng Ziyue (郑自跃), who exited equity ownership in the 2021 General Atlantic deal but remains director, general manager and disclosed ultimate beneficiary — source: 21jingji.com
- Analyst view
- Judydoll (橘朵) is an affordably positioned Chinese color-cosmetics brand with the strongest Similarweb traffic among comparable DTC sites reviewed this session, around 229K monthly visits led by the US, Australia and Canada. It combines direct e-commerce with a store-locator feature pointing to retail partnerships, though specific retailers are not named on-site. No manufacturing model was disclosed this session.
- Partnership angles
- Mass-price, high-SKU-turnover model likely depends on flexible contract manufacturing for fast color and format refreshes · Active push into US/Australia/Canada markets implies growing need for export compliance and ingredient documentation · Store-locator retail ambitions suggest scaling production consistency as it moves beyond pure DTC.
China · Guangzhou · Color cosmetics (originated in nail polish)
Little Ondine (小奥汀) Site ↗
Trend-forward color-cosmetics brand acquired by Yatsen in 2019, known for odorless peel-off nail polish and now liquid contour, highlighter and blush; sold via Tmall within Yatsen's NYSE-listed portfolio.
- Parent
- Yatsen Holding Ltd (逸仙集团, NYSE: YSG); operating entity Guangzhou Yixian E-commerce Co., Ltd. (广州逸仙电子商务有限公司) · Private (brand); parent Yatsen Holding listed NYSE: YSG · Founded Brand founded 2013; acquired by Yatsen Holding in 2019
- Revenue
- not disclosed at brand level (not broken out in Yatsen Holding's SEC filings)
- Funding
- Acquired by Yatsen Holding, parent of Perfect Diary, in 2019 (UDL Studios, via search).
- Channels
- DTC (yatsenglobal.com/littleondine) · YesStyle · Tmall/Douyin (China)
- Manufacturing
- Not disclosed · Made in China — Owned by Yatsen Holding (NYSE:YSG) since a 2019 acquisition, alongside Perfect Diary (UDL Studios profile, via search; confirmed on yatsenglobal.com, via fetch). No brand-specific manufacturing statement disclosing in-house vs. contract production was found.
- Contact
- public.affairs@yatsenglobal.com; 020-87307310
- Leaders
- Jinfeng Huang (黄锦峰), Founder, Chairman & CEO of parent Yatsen Holding — yatsenglobal.com / ir.yatsenglobal.com
- Analyst view
- Little Ondine (小奥汀) is a Gen-Z-oriented Chinese makeup brand acquired by Yatsen Holding (NYSE:YSG), the parent of Perfect Diary, in 2019. Its own domain shows very limited, scattered traffic, consistent with a brand whose real sales volume runs through Tmall/Douyin and Yatsen's e-commerce infrastructure rather than an independent DTC site. Pricing is affordable, mostly $11-17 per item.
- Partnership angles
- As a Yatsen Holding brand, sourcing and manufacturing decisions likely run through group-level supplier relationships rather than brand-specific deals · Affordable, trend-driven positioning needs frequent low-cost color and packaging refreshes · Being part of a listed group increases documentation and compliance expectations for any formulation partner.
China · Guangzhou · Color cosmetics
Novo
Budget trend-driven color-cosmetics brand ranked in Taobao's Top 20 domestic beauty brands (2019) and China's cosmetics e-commerce Top 100 (2019); star concealer stick promoted by Li Jiaqi, distributed offline via WOW COLOUR collection stores.
- Parent
- Guangzhou Aili Cosmetics Co., Ltd. (广州爱莉化妆品有限公司) · Founded Company established 2007-11-26 in Guangdong; NOVO trademark filed 2012
- Revenue
- not disclosed
- Channels
- Tmall/Taobao flagship store only (no independent DTC site confirmed)
- Manufacturing
- Not disclosed · Made in China — No independent corporate domain found; sold via Tmall/Taobao flagship store only. Brave search was rate-limited (HTTP 429) this session, so no manufacturing statement could be verified.
- Contact
- 15800036828 (listed company phone)
- Leaders
- Chen Ruijun (陈瑞君), legal representative — pinguan.com / rosspope.com brand profiles
- Analyst view
- Novo is a Chinese color-cosmetics brand sold exclusively through Tmall/Taobao marketplace storefronts, with no confirmed independent corporate domain. This marketplace-only structure limits verification of its traffic, ownership, manufacturing model or funding; no usable data could be retrieved this session due to search rate limits and the absence of an owned website.
- Partnership angles
- Marketplace-only distribution with no owned site suggests the brand may lack a formal export-facing structure needed for cross-border partnerships · Any collaboration would likely need to start by establishing basic corporate and manufacturing transparency · Livestream/short-video-driven sales models typically need fast, low-minimum production runs to match trending SKUs.
China · Guangzhou · Color cosmetics
O.TWO.O Site ↗
Built for Europe/US export from 2013 before expanding into China in 2016; sells foundation, concealer, mascara and lip products globally through its own DTC storefronts and international resellers.
- Parent
- Guangzhou Qiaoqian Cosmetics Co., Ltd. (广州侨前化妆品有限公司) · Founded Company established 2013; brand entered the China market in 2016 after building an export base in Europe/US
- Revenue
- not disclosed
- Channels
- B2B wholesale only (no retail storefront) · distributors/brand agents worldwide
- Manufacturing
- In-house · Made in China — Official site features an 'OUR FACTORY' section showcasing in-house production and states the site 'is not for RETAIL business,' targeting wholesalers, distributors and brand agents directly (otocosmetics.com, via fetch).
- Contact
- yolanda@otwoo.net; WhatsApp +86 19925683861
- Leaders
- Ma Xingjian (马兴建), Founder — company brand-story page
- Analyst view
- O.TWO.O positions itself explicitly as a wholesale-only cosmetics manufacturer and exporter rather than a consumer-facing DTC brand, stating its site 'is not for retail business' and soliciting wholesalers, distributors and brand agents directly. It advertises an in-house factory and ships internationally, with Similarweb traffic concentrated in the Philippines, US and Italy.
- Partnership angles
- Operates as a wholesale/OEM-style manufacturer itself, so its own growth depends on raw-material, component and packaging supply reliability rather than needing outsourced production · Serving distributors and brand agents across markets implies demand for flexible private-label formulation options · Wholesale/export focus suggests ongoing need for consistent cross-border shipping and compliance documentation.
China · Shanghai · Skincare (globally-sourced ingredient DTC)
PMPM (环球配方) Site ↗
DTC skincare brand built around globally-sourced 'rare ingredients' (its 'Pour le Monde' oil-based actives concept), founded by two former P&G brand managers; built its early following through direct customer engagement.
- Parent
- Shanghai Shiyin E-commerce Co., Ltd. (上海时垠电子商务有限公司, 'SHIN Corporation/时垠集团') · Founded 2019-10-31
- Revenue
- not disclosed
- Channels
- DTC site (pmpm-skincare.com) · Tmall/Douyin (China)
- Manufacturing
- Not disclosed — Official site is a JavaScript-rendered app that returned no extractable content across three attempts (homepage, /pages/about-us, /pages/our-story) this session, and brave search was rate-limited (HTTP 429); no independent manufacturing statement could be verified.
- Contact
- via pmpm-skincare.com corporate channels
- Leaders
- Shan Shuo (闪烁), Co-founder & legal representative; Wen Ci (文慈), Co-founder — 36Kr / Jiemian
- Analyst view
- PMPM (环球配方, literally 'global formula') is a Chinese skincare brand whose name signals a positioning built around sourcing ingredients and formulation approaches globally. Its official site is a JavaScript-rendered application that could not be parsed for text content this session, and Similarweb shows no measurable traffic, while search verification was unavailable due to rate limits.
- Partnership angles
- A 'global formula' brand identity implies an ongoing need for internationally sourced actives and cross-border formulation expertise · Likely marketplace-led distribution (Tmall/Douyin) suggests packaging and claims must meet Chinese platform compliance standards · Limited public disclosure means partnership discussions would likely start with basic supply-chain and manufacturing-model verification.
China · Guangzhou · Color cosmetics
Perfect Diary Site ↗
China's first NYSE-listed DTC cosmetics brand, sold via Tmall, Douyin, Xiaohongshu and WeChat flagship stores, with revenue growth returning in Q1 2025 after a multi-year reset.
- Parent
- Yatsen Holding Limited · NYSE: YSG · Founded 2017 (brand); Yatsen Holding founded 2016
- Revenue
- Yatsen Group Q1 2025 revenue of 833.5 million yuan, approx. US$114.9 million, +7.8% YoY (company earnings release)
- Funding
- Yatsen Holding (parent) IPO'd on NYSE in November 2020 as the first Chinese beauty company listed on a US exchange (yatsenglobal.com, via fetch).
- Channels
- Tmall/Douyin/JD.com (China) · own retail stores · Perfect Diary DTC app; parent Yatsen Holding listed on NYSE (YSG)
- Manufacturing
- Not disclosed · Made in China — Yatsen Holding's corporate site (yatsenglobal.com) confirms Perfect Diary is one of its brands and cites cumulative R&D investment above RMB 700 million, but does not disclose whether production is in-house or via contract manufacturers (yatsenglobal.com, via fetch).
- Contact
- Investor relations via ir.yatsenglobal.com; corporate contact via Yatsen Holding Limited, Guangzhou
- Leaders
- Jinfeng (David) Huang, Founder and CEO of Yatsen Holding — WWD, Crunchbase
- Analyst view
- Perfect Diary is the flagship brand of Yatsen Holding (NYSE:YSG), the first Chinese beauty company listed on a US exchange (IPO November 2020). The corporate site confirms Perfect Diary sits alongside Little Ondine, Pink Bear, DR.WU, Galenic and EVE LOM, with cumulative R&D spending above RMB 700 million and research centers in Guangzhou, Shanghai and Toulouse.
- Partnership angles
- Multi-brand, listed-company structure means sourcing decisions likely run through centralized group procurement rather than single-brand deals · Heavy stated R&D investment signals appetite for advanced actives and clinically documented formulation partnerships · Managing several brand positionings from mass color cosmetics to premium skincare implies demand for a broad span of price-tier and category capabilities.
- Site style
- 多巴胺Z世代 · 动物眼影盘 · Shopify(估)
- Conversion play
- 联名+性价比 · Instagram
- Worth borrowing
- 国货出海基本盘打法 · Fit 高
China · Guangzhou · Color cosmetics
Pink Bear (皮可熊) Site ↗
Yatsen Holding's 'cute girl style' color-cosmetics label for Gen Z consumers, sold via its Tmall flagship store domestically as a sibling brand to Perfect Diary within Yatsen's NYSE-listed multi-brand portfolio.
- Parent
- Yatsen Holding Ltd (逸仙集团, NYSE: YSG); operating entity Guangzhou Yixun Cosmetics Co., Ltd. (广州逸迅化妆品有限公司) · Private (brand); parent Yatsen Holding listed NYSE: YSG · Founded Operating entity registered 2020-10-22; brand launched February 2021
- Revenue
- not disclosed at brand level (not broken out in Yatsen Holding's SEC filings)
- Funding
- Owned by Yatsen Holding, the NYSE-listed (2020 IPO) parent of Perfect Diary (yatsenglobal.com, via fetch).
- Channels
- Tmall/Douyin (China); owned by Yatsen Holding (NYSE:YSG) alongside Perfect Diary and Little Ondine
- Manufacturing
- Not disclosed · Made in China — Confirmed as one of Yatsen Holding's brands alongside Perfect Diary and Little Ondine (yatsenglobal.com, via fetch). Its own site (pinkbear.cn) could not be fetched this session and brave search was rate-limited (HTTP 429), so no brand-specific manufacturing statement could be verified.
- Contact
- public.affairs@yatsenglobal.com; 020-87307310
- Leaders
- Jinfeng Huang (黄锦峰), Founder, Chairman & CEO of parent Yatsen Holding — yatsenglobal.com management page
- Analyst view
- Pink Bear (皮可熊) is a mass-market Chinese color-cosmetics brand confirmed as part of Yatsen Holding's portfolio alongside Perfect Diary and Little Ondine. Its own domain shows thin, scattered Similarweb traffic (Malaysia, Italy), suggesting real commercial volume runs through Chinese marketplaces rather than an owned site. No manufacturing details could be verified this session due to site access issues and search rate limits.
- Partnership angles
- As a Yatsen Holding brand, likely sources through group-level supplier relationships shared with Perfect Diary and Little Ondine · Mass-tier, youth-oriented positioning needs frequent, low-cost color and packaging refreshes · Limited owned-site traffic suggests most growth investment goes into marketplace/livestream channels, which may shape where formulation support is needed.
China · Guangzhou · Color cosmetics & makeup tools
Sace Lady Site ↗
Cross-border makeup brand under Guangzhou's Bayin Group, active in the Philippines, Malaysia, Vietnam, Brazil and China via marketplace storefronts.
- Parent
- Guangzhou Bayin Brand Management Co., Ltd., part of the Bayin Group portfolio (also runs Minimeli, Luminlash, Purfrais, Freshmile, Verdora); regional filings also cite Guangzhou Tianjunzi Trading Co., Ltd. and Guangzhou Haotian Brand Management Co., Ltd. · Founded 2018
- Revenue
- not disclosed
- Channels
- DTC site (Shopify-based) · social media (100M+ views claimed) · affiliate program
- Manufacturing
- Not disclosed · Made in China — No manufacturing statement found on official site (sacelady.com); brave search was rate-limited (HTTP 429) this session. Site operates as a Shopify-based DTC storefront with US-dollar pricing (sacelady.com, via fetch).
- Contact
- via sacelady.com; LinkedIn company page
- Leaders
- not disclosed
- Analyst view
- Sace Lady is a Chinese-origin color-cosmetics brand operating a Shopify-based DTC storefront priced for the US dollar market, with hero products in the $9.99-$13.99 range typical of mass-tier makeup. Similarweb traffic is modest and spread across the Philippines, US and Brazil, suggesting a broad, low-cost-acquisition audience rather than one dominant market.
- Partnership angles
- Value pricing and broad emerging-market audience base suggest reliance on low-cost, high-volume contract manufacturing · Affiliate/influencer-driven growth model implies frequent new-SKU launches needing fast formulation and packaging turnaround · Multi-region DTC shipping (Philippines, Brazil, US) points to a need for varied regulatory labeling support across markets.
China · Singapore (brand entity); operates within SHEIN's global structure · Color cosmetics & beauty tools
Sheglam Site ↗
- 807.8KMonthly visits · 2026-08
- #39,673Global rank
- #191 (Beauty and Cosmetics, United States)Category rank
- 38.31%Bounce
- 8.90Pages/visit
- 00:02:58Duration
Top regions:United States 24.17% · Spain 9.43% · Brazil 5.82% · Top source:Organic Search 41.97%
SHEIN's in-house DTC beauty label marketed to young global consumers via Instagram/TikTok/YouTube influencers, sold worldwide including the US through sheglam.com and SHEIN's own channels.
- Parent
- SHEIN · Founded 2019
- Revenue
- not disclosed
- Funding
- Subsidiary of SHEIN Group (Wikipedia); no standalone funding disclosed for Sheglam.
- Channels
- DTC site · SHEIN app/marketplace · Amazon · Ulta · TikTok Shop
- Manufacturing
- Contract manufacturing — English Wikipedia's SHEIN infobox lists SHEGLAM as a SHEIN subsidiary; SHEIN's publicly documented business model relies on networks of contracted manufacturers rather than owned factories.
- Contact
- Contact Us channel on sheglam.com; data@sheglam.com per company listing
- Leaders
- Sylvia Fu, Founder — Wikipedia (SHEGLAM entry)
- Analyst view
- SHEGLAM is a color-cosmetics subsidiary of the SHEIN group, positioned on very low prices and rapid catalog turnover consistent with SHEIN's model. Traffic is led by the United States with secondary demand from Spain and Brazil, showing reach beyond one home market via the SHEIN app and standalone site. Distribution has expanded into US mass retail and marketplaces. Main risk is reputational spillover from parent-group supply-chain scrutiny and intense price competition.
- Partnership angles
- Ultra-low pricing makes formulation and packaging cost efficiency the dominant sourcing criterion · High SKU turnover and trend-driven color launches favor manufacturing partners supporting fast reformulation and short lead times · Backing by a large parent group's supply chain means new manufacturing relationships must compete on cost and speed.
China · Guangzhou, Guangdong · Sensitive-skin functional skincare
Simpcare (溪木源) Site ↗
P&G-alumni-founded sensitive-skin skincare brand built around camellia (山茶花) and hemp-derived actives, positioned as a Winona challenger; hyper-growth on Tmall/Douyin, recognized on Guangzhou 'future unicorn' lists.
- Parent
- Simcare Group (溪木源母公司, simcaregroup.com) · Founded 2019
- Revenue
- Not disclosed as an audited figure; trade press cited RMB 1.5 billion GMV in its first full year (news.qq.com, 2024) — a press-reported figure, not a company financial statement
- Funding
- Multiple funding rounds from True Ventures (four consecutive rounds), Coatue, H Capital, Hillhouse Capital and Gaogao Capital; Series C raised roughly RMB 300 million at a valuation near RMB 4 billion (simcaregroup.com, via fetch).
- Channels
- Tmall · JD.com · Vip.com · Pinduoduo · English brand site (brand.simpcare.com)
- Manufacturing
- Not disclosed · Made in China — Official site (simpcare.com redirects to simcaregroup.com) does not disclose whether production is in-house or via contract manufacturers; brand positions around 'Safety + Efficacy x Pleasure' for sensitive skin (simcaregroup.com, via fetch).
- Contact
- Corporate contact via simpcare.com / simcaregroup.com
- Leaders
- Founder Liu Shichao ('Jeffrey', 刘世超), former P&G/Olay brand director — source: news.qq.com
- Analyst view
- Simpcare (溪木源) is a well-funded Chinese functional skincare brand focused on sensitive skin, positioned around 'Safety + Efficacy x Pleasure.' It has raised multiple rounds from investors including True Ventures, Coatue, Hillhouse Capital, H Capital and Gaogao Capital, with a Series C of roughly RMB 300 million near a RMB 4 billion valuation. It reports category-leading Tmall results and distributes across Tmall, JD.com, Vip.com and Pinduoduo.
- Partnership angles
- Sensitive-skin, efficacy-led positioning requires every new active and formula to carry safety and clinical documentation · Strong VC backing and rapid Tmall/JD/Pinduoduo growth suggest capacity to scale production volume quickly · A wide eight-series product portfolio implies ongoing need for diverse formulation development across multiple skin concerns.
China · Hangzhou, Zhejiang · Color cosmetics / makeup artistry (contour, base makeup)
Timage (彩棠) Site ↗
Makeup-artist-founded color cosmetics brand built on founder Tang Yi's professional credibility, one of Proya Group's core brands, sold via Tmall/Douyin.
- Parent
- Proya Cosmetics Co., Ltd. (珀莱雅化妆品股份有限公司), acquired 2019 · private brand; parent listed 603605.SH (Shanghai Stock Exchange) · Founded 2014
- Revenue
- Not disclosed at brand level; reported only within parent Proya's consolidated segment results (603605.SH filings)
- Channels
- Tmall/Douyin (China) · DTC site (caitangtimage.com)
- Manufacturing
- Not disclosed · Made in China — Official site (caitangtimage.com) is a JavaScript-rendered page that returned no extractable About/manufacturing content this session, and brave search was rate-limited (HTTP 429); no independent manufacturing statement could be verified.
- Contact
- Corporate contact via parent Proya Cosmetics Co., Ltd.; consumer service via caitangtimage.com
- Leaders
- Founder Tang Yi (唐毅), celebrity makeup artist — source: baike.baidu.com
- Analyst view
- Timage (彩棠) is a Chinese makeup-artistry-oriented color-cosmetics brand; its official site is a JavaScript-rendered application that yielded no extractable brand-story or manufacturing content this session, and search verification was unavailable due to rate limits. Similarweb shows thin, US-concentrated traffic to its owned domain, suggesting real commercial activity runs primarily through Chinese marketplaces.
- Partnership angles
- Makeup-artist-grade positioning implies demand for higher-performance formulation such as long-wear finishes and high pigment load versus basic mass products · Marketplace-led distribution suggests packaging and claims must meet Chinese platform compliance standards · Limited public disclosure means any partnership would likely start with basic supply-chain and ownership verification.
China · Nanjing · Functional skincare (hair-removal, masks, makeup remover)
Ukiss (悠珂思) Site ↗
'Functional skincare' brand focused on depilatory creams, masks and makeup-removal balm at RMB 29.9-49.9 price points, sold via Tmall/JD domestically with an active overseas franchise recruitment program.
- Parent
- Nanjing Xiayue Trading Co., Ltd. / Summer Joy Biotech Co., Ltd. (南京夏悦贸易有限公司/夏悦生物科技有限公司) · Founded 2009
- Revenue
- not disclosed
- Channels
- Tmall/Douyin (China) · regional site (ukiss.asia)
- Manufacturing
- Not disclosed · Made in China — Official site (ukiss.asia) could not be fetched this session and brave search was rate-limited (HTTP 429); no independent manufacturing, ownership or funding statement could be verified.
- Contact
- info@summerjoy.cn; 025-85952808; overseas franchise inquiries: marketing.vn@joylovecosmetics.com
- Leaders
- not disclosed
- Analyst view
- Ukiss (悠珂思) is a mainland Chinese skincare/color-cosmetics brand whose regional site could not be accessed this session, and whose traffic, per Similarweb, is thin and concentrated in Vietnam rather than China, likely reflecting the owned domain's minor role versus domestic marketplace channels. No manufacturing, ownership or funding details could be verified this session due to site access issues and search rate limits.
- Partnership angles
- Limited public disclosure means any partnership would likely start with basic supply-chain and manufacturing-model verification · Marketplace-led China distribution implies packaging and claims must satisfy domestic platform compliance requirements · A regional site with thin, non-China traffic suggests any international ambitions are still nascent and could need export/regulatory support.
China · Shanghai · Anti-aging skincare (eye cream specialist)
Uniskin (优时颜) Site ↗
Data/science-driven anti-aging skincare brand targeting Chinese-specific skin-aging patterns, best known for its eye cream (300,000+ units sold, Tmall category top-10); VC-backed, Tmall/Douyin-led.
- Parent
- Shanghai Yinai Biotechnology Co., Ltd. (懿奈（上海）生物科技有限公司) · Founded 2016
- Revenue
- Not disclosed (private company); a cited Double-11 flagship-store result approached RMB 80 million in one year (c2cc.cn), not an annual total
- Channels
- Tmall/Douyin (China)
- Manufacturing
- Not disclosed · Made in China — Official site (uniskin.com.cn) could not be fetched this session and brave search was rate-limited (HTTP 429). Similarweb's company panel lists Uniskin as a Shanghai-headquartered skincare brand founded in 2018 with 51-200 employees (similarweb.com, via fetch).
- Contact
- ICP-registered to Shanghai Yinai Biotechnology Co., Ltd.; uniskin.com.cn (site under maintenance as of research date); historically also sold via Tmall flagship store
- Leaders
- Founder Du Le (杜乐), PhD — source: jiemian.com
- Analyst view
- Uniskin (优时颜) is a Shanghai-headquartered skincare brand founded in 2018 with an estimated 51-200 employees per Similarweb's company data, though no traffic metrics were available for its domain this period. Its official site could not be accessed this session and search verification was unavailable due to rate limits, leaving manufacturing and funding unconfirmed.
- Partnership angles
- Efficacy-oriented skincare positioning likely requires documented actives and stability/safety data for new formulations · Small-to-mid company size (51-200 employees) suggests reliance on external manufacturing rather than large in-house facilities · Limited public disclosure means any partnership would likely start with basic supply-chain and manufacturing-model verification.
China · Shanghai · Color cosmetics (eyeshadow specialist)
Venus Marble
Douyin/Xiaohongshu-native eyeshadow specialist known for marble-pattern palettes, offering 'internationally toned' makeup designs to Chinese consumers who previously had to buy Western brands via daigou.
- Parent
- Shanghai Weiman Cosmetics Co., Ltd. (上海唯蔓化妆品有限公司) · Founded 2017
- Revenue
- GMV approached RMB 100 million in H1 2020 and the company had been profitable for three consecutive years as of that report — 36Kr, July 2020
- Channels
- Tmall flagship store (no independent DTC domain confirmed)
- Manufacturing
- Not disclosed — No independent corporate domain could be confirmed; the brand operates only via a Tmall flagship store, so no About/FAQ/manufacturing disclosure page exists to check, and no Wikipedia entry was found.
- Contact
- not disclosed
- Leaders
- Chen Jianyi (陈建邑) and Xie Ruoyun (谢若妘), Co-founders, each holding 50% equity — Jiemian / Tencent News / 36Kr
- Analyst view
- Venus Marble is a Chinese color-cosmetics label known for marble-pattern blush and highlighter packaging, sold only through a Tmall flagship store with no independent branded website. This blocks independent verification of its traffic, manufacturing setup, and financing. Distribution looks confined to domestic marketplace channels rather than an omnichannel or export strategy. No public funding, ownership, or supply-chain details could be found this session.
- Partnership angles
- Sells only through a Tmall storefront rather than an owned DTC site, so partner discussions would likely route through marketplace intermediaries · No disclosed manufacturing partner means sourcing would need direct verification before any supply relationship · Known mainly for packaging/format novelty, suggesting interest in packaging innovation over deep formulation R&D.
China · Hangzhou, Zhejiang · Color cosmetics (art/museum-collaboration makeup)
Zeesea (滋色) Site ↗
Art-and-museum-collaboration color cosmetics brand and an early C-beauty overseas pioneer — the first Chinese makeup brand to break into mainstream Japanese retail (approximately 4,000 offline points including Matsumoto Kiyoshi) and now expanding into Southeast Asia (Vietnam, Thailand) and Brazil via TikTok Shop.
- Parent
- Hangzhou Zisehai E-commerce Co., Ltd. (杭州姿色海电子商务有限公司) · Founded 2011 (company founded); trademark registered July 2012
- Revenue
- Not disclosed (private company); trade press (baijing.cn) cited approximately RMB 1.5 billion in annual sales, an unverified industry figure
- Channels
- Tmall flagship store
- Manufacturing
- Not disclosed — zeesea.tmall.com is a marketplace storefront with no independent About/FAQ pages; Similarweb showed no traffic data for the subdomain and the one allowed Brave search returned HTTP 429 (rate-limited), so no manufacturing disclosure could be verified.
- Contact
- Corporate contact via Hangzhou Zisehai E-commerce Co., Ltd.
- Analyst view
- Zeesea (滋色) is a Chinese color-cosmetics brand known for value-priced eyeshadow and lip products, often marketed via museum and IP collaborations, sold through its Tmall flagship store. It lacks a standalone corporate website with public disclosures, limiting visibility into manufacturing, financing and governance. Go-to-market relies on marketplace and social commerce rather than owned e-commerce. No funding or ownership data was found this session.
- Partnership angles
- Sells exclusively through a Tmall storefront rather than an owned DTC site, so partnerships would likely route through marketplace intermediaries · Frequent IP/museum collaborations suggest recurring need for fast-turnaround packaging and limited-edition formulation work · No public sourcing disclosure means supplier relationships would start from a low information baseline.
China · Hangzhou, Zhejiang · Color cosmetics (Oriental-aesthetic makeup, eyebrow/complexion products)
花西子 Florasis Site ↗
- 88.5KMonthly visits · 2026-08
- #264,918Global rank
- #1,736 (Beauty and Cosmetics, United States)Category rank
- 32.99%Bounce
- 7.20Pages/visit
- 00:01:58Duration
Top regions:United States 38.87% · Japan 14.16% · United Kingdom 6.83% · Top source:Organic Search 44.99%
China-chic 'Oriental beauty' makeup brand built on Tmall/Douyin livestream sales (notably with KOL Li Jiaqi), now expanding overseas via its own site florasis.com, Amazon and TikTok Shop in the US/Japan/Southeast Asia.
- Parent
- Zhejiang Yige Cosmetics Group Co., Ltd. (浙江宜格企业管理集团有限公司) · Founded 2017
- Revenue
- Not disclosed (private company); Chinese media (Zhihu) cited approximately RMB 5 billion for 2023 as a media/industry estimate, not a company-reported figure
- Channels
- DTC site (florasis.com) shipping to US/UK/EU markets · Paris retail presence referenced in site navigation · primarily Tmall/Douyin in home China market
- Manufacturing
- Not disclosed — Florasis states it was 'born in 2017 by the West Lake in Hangzhou, China' and cites 5 R&D centers and 170+ patents, but its Our Story/About Us pages do not disclose whether production is in-house or via contract manufacturers (florasis.com); the one allowed Brave search returned HTTP 429 (rate-limited).
- Contact
- Consumer service via florasis.com contact/help center; corporate inquiries via Zhejiang Yige Cosmetics Group
- Leaders
- Founder brand name 'Hua Mantian' (花满天), legal name Wu Chenglong (吴成龙) — source: Baidu Baike; company has never taken outside investment per press coverage
- Analyst view
- Florasis (花西子) is a Hangzhou-founded Chinese beauty brand that built domestic success on China-aesthetic makeup before expanding into English-language DTC e-commerce for the US, UK, Japan and Europe. Hero items price mostly $29-54, above mass drugstore cosmetics. It emphasizes floral actives and traditional Chinese craft techniques, backed by claimed 170+ patents and five R&D centers. Manufacturing location and in-house-vs-OEM status are not disclosed on its own site.
- Partnership angles
- Expanding an English-language DTC storefront into several new Western markets, which typically needs local regulatory and ingredient-compliance support · Heritage/ingredient storytelling is central to its identity, so new actives need strong documentation and cultural fit · No manufacturing partner is publicly disclosed, leaving sourcing needs unclear from outside data.
- Site style
- 奢华质感 · 雕花/东方纹样 · 企业自建(估)
- Conversion play
- 文化叙事+高定感 · Instagram
- Worth borrowing
- 中国文化高端化表达(本厂中草药IP可参照) · Fit 高