Prose prose cassies custom shampoo

Ingredients overview

Label order. Colour is our internal rating: green routine, yellow restricted or worth a look, red prohibited or high-risk, grey not yet decoded.

Ingredients are listed in label order; the order reflects the label only, not exact concentrations.

1. Water
2. Sodium Lauroyl Methyl Isethionate
3. Glycerin
4. Cocamidopropyl Betaine
5. Decyl Glucoside
6. Caprylyl/Capryl Glucoside
7. Sodium Lauroyl Sarcosinate
8. Sodium Methyl Oleoyl Taurate
9. Sodium Cocoyl Isethionate
10. Acrylates/Beheneth-25 Methacrylate Copolymer
11. PEG-7 Dimethicone
12. Caprylyl Glycol
13. 1,2-Hexanediol
14. Sodium Benzoate
15. Laureth-7
16. Guar Hydroxypropyltrimonium Chloride
17. Polysorbate 20
18. Potassium Sorbate
19. Lactobacillus/Rice Ferment Filtrate
20. Citric Acid
21. Trisodium Ethylenediamine Disuccinate
22. Sodium Laurate
23. Sodium Chloride
24. PPG-3 Caprylyl Ether
25. Jasmine Flowers
26. Water
27. Tocopherol
28. Lactic Acid
29. Sunflower Seed Oil
30. Polyquaternium-10
31. Pentylene Glycol
32. Dipropylene Glycol
33. Maltodextrin
34. Maca Root Extract
35. Yucca Stem Extract
36. Watercress Extract
37. Nasturtium Extract
38. Potassium Sorbate
39. Cocamidopropyl Pg-Dimonium Chloride
40. Sorbic Acid
41. Biotin

Highlights

Free of alcoholFree of parabensFree of sulfatesFree of mineral oilFree of formaldehyde releasersContains PEGContains siliconesContains fragranceContains essential oils

Formulation view Mild multi-surfactant shampoo combining taurate, glucosides, and SLS-free agents to reduce irritation while ensuring cleansing. Glycerin, yeast fermentates, and botanicals nourish the scalp. Preservation uses sodium benzoate, sorbate, and sorbic acid. Factory view: complex surfactant blend requires stability testing for foam quality. Suitable for fine hair or those seeking gentle daily cleansing.

Key ingredients

ANTIPLAQUE

Water

CLEANSING

Sodium Lauroyl Methyl IsethionateDecyl GlucosideCaprylyl/Capryl Glucoside

DENATURANT

Glycerin

ANTISTATIC

Cocamidopropyl BetaineSodium Lauroyl SarcosinateSodium Methyl Oleoyl Taurate

Other ingredients

Sodium Cocoyl IsethionateAcrylates/Beheneth-25 Methacrylate CopolymerPEG-7 DimethiconeCaprylyl Glycol1,2-HexanediolSodium BenzoateLaureth-7Guar Hydroxypropyltrimonium ChloridePolysorbate 20Potassium SorbateLactobacillus/Rice Ferment FiltrateCitric AcidTrisodium Ethylenediamine DisuccinateSodium LaurateSodium ChloridePPG-3 Caprylyl EtherJasmine FlowersWaterTocopherolLactic AcidSunflower Seed OilPolyquaternium-10Pentylene GlycolDipropylene GlycolMaltodextrinMaca Root ExtractYucca Stem ExtractWatercress ExtractNasturtium ExtractPotassium SorbateCocamidopropyl Pg-Dimonium ChlorideSorbic AcidBiotin

Skim through

Ingredients explained

Water

Primary solvent and base; requires preservative system to prevent microbial growth

Sodium Lauroyl Methyl Isethionate

Mild anionic surfactant at 0.5–10%; fine foam, lower irritation than soaps, suitable for gentle cleansing.

Glycerin

Workhorse humectant at 3–10%; tacky at high levels, pair with occlusives

Cocamidopropyl Betaine

Cocamidopropyl betaine; zwitterionic co-surfactant reducing irritation and boosting foam, common in mild cleansers.

Decyl Glucoside

Mild alkyl glucoside, biodegradable; foam stabilizer, thickens with fatty alcohols, low allergenicity.

Caprylyl/Capryl Glucoside

Caprylyl/capryl glucoside, mild sugar surfactant; low irritation, moderate cleansing

Sodium Lauroyl Sarcosinate

Mild anionic surfactant for cleansing and emulsification; 1-5%, suitable for sensitive skin

Sodium Methyl Oleoyl Taurate

Mild taurine-based anionic surfactant for emulsification and foam; low irritation, suitable for sensitive cleansers.

Sodium Cocoyl Isethionate

Mild cleanser with rich lather and low irritation; hygroscopic, requires moisture-resistant packaging

Acrylates/Beheneth-25 Methacrylate Copolymer

Acrylate copolymer thickener at 0.5–2%; incompatible with cationics, dilute first, PEG-modified

PEG-7 Dimethicone

Water-soluble silicone moisturizer, lightweight feel; common in oil-free formulas, may reduce occlusion at high levels.

Caprylyl Glycol

Polyol conditioner and preservative booster at 0.5–3%; emollient feel, often paired with 1,2-hexanediol

1,2-Hexanediol

Polyol solvent and preservative booster at 1–5%; light feel, can replace some traditional preservatives

Sodium Benzoate

Preservative booster, effective below pH 4.5; combinable with sorbates

Laureth-7

Mild non-ionic surfactant for emulsification and solubilization; biodegradable

Guar Hydroxypropyltrimonium Chloride

Cationic guar derivative for antistatic, film-forming, viscosity control; common in hair/skin conditioning

Polysorbate 20

Non-ionic emulsifier and cleansing surfactant; contains PEG, control microbial load.

Potassium Sorbate

Preservative effective below pH 6; combinable with sodium benzoate

Lactobacillus/Rice Ferment Filtrate

Lactobacillus/rice ferment filtrate with peptides and amino acids for conditioning and film; monitor pH.

Citric Acid

Buffer and chelator at 0.1–2%; adjusts pH, may irritate sensitive skin at low pH

Trisodium Ethylenediamine Disuccinate

Mild chelator replacing EDTA; water-soluble, very low irritation, stabilizes metal ions

Sodium Laurate

Anionic surfactant providing mild cleansing; low foam, often blended to reduce dryness

Sodium Chloride

Salt for gel viscosity control; used as precipitant in soaps

PPG-3 Caprylyl Ether

Caprylyl ether solvent, foam booster; PEG derivative, note skin penetration

Jasmine Flowers

Jasmine flowers for fragrance or oil extraction, low raw irritancy but oil fraction needs labeling.

Water

Primary solvent and base; requires preservative system to prevent microbial growth

Tocopherol

Natural antioxidant (vitamin E) at 0.1–1%; prone to oxidation, store protected from light

Lactic Acid

AHA pH adjuster at 0.5-5%; exfoliation/humectancy, mild at low conc., irritating at high, avoid conflict with alkaline preservatives.

Sunflower Seed Oil

Vegetable oil, high linoleic acid; prone to oxidation, requires antioxidants, shelf-life sensitive.

Polyquaternium-10

Cationic polymer for fabric or hair smoothness; generally low irritation but may conflict with other cationic actives

Pentylene Glycol

Polyol humectant at 1-3%; low irritancy, suitable for sensitive skin

Dipropylene Glycol

Solvent for essential oils; better humectancy than PEG

Maltodextrin

High-MW multifunctional excipient for thickening, binding, and emulsion stability; inert, non-penetrating conditioning.

Maca Root Extract

Maca root extract for nourishing concepts in cosmetics, low allergenic risk, conceptual additive.

Yucca Stem Extract

Yucca stem extract with saponins, used for barrier support or preservation, high doses may irritate.

Watercress Extract

Watercress extract rich in Vitamin C and Zinc, antioxidant and brightening, watch sensitive skin.

Nasturtium Extract

Nasturtium extract with isothiocyanates for antibacterial/antioxidant use, adjust levels to avoid irritation.

Potassium Sorbate

Preservative effective below pH 6; combinable with sodium benzoate

Cocamidopropyl Pg-Dimonium Chloride

Cationic hair conditioner for antistatic effects and conditioning; check compatibility with anionic surfactants.

Sorbic Acid

Preservative effective at low pH, often combined with sorbate salts; check regulatory limits

Biotin

Vitamin B7 nutrient claimant; topical effect limited, use at 1-20 ppm.

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