Crest crest white brilliance toothpaste
Crest Crest crest white brilliance toothpaste lists 18 ingredients on its label, 17 decoded. See what each one does, its irritancy and comedogenic tendency, and its status in national inventories.
Ingredients overview
Label order. Colour is our internal rating: green routine, yellow restricted or worth a look, red prohibited or high-risk, grey not yet decoded.
Ingredients are listed in label order; the order reflects the label only, not exact concentrations.
Highlights
Free of alcoholFree of parabensFree of siliconesFree of mineral oilFree of essential oilsFree of formaldehyde releasersContains EU-26 allergensContains fragranceContains sulfatesContains animal-derivedContains PEG
Formulation view Whitening toothpaste using hexametaphosphate to chelate calcium. Glycerin hydrates; silica provides friction. Carrageenan/xanthan thicken; betaine foams. Mica and titanium dioxide for luster. Sweeteners and flavors added. Suitable for daily glossy teeth. Factory observation: Hexametaphosphate has low solubility; aqueous pre-treatment is necessary to ensure dispersion and prevent crystallization.
Key ingredients
- ANTIPLAQUE
- Sodium FluorideWater
- DENATURANT
- Glycerin
- ABRASIVE
- Hydrated Silica
- ANTICORROSIVE
- Sodium Hexametaphosphate
- 香精
- Flavor
- BUFFERING
- Trisodium Phosphate
- CLEANSING
- Sodium Lauryl Sulfate
Other ingredients
PEG-6CarrageenanCocamidopropyl BetaineSodium SaccharinPEG-20MPEG-23MXanthan GumSucraloseTitanium DioxideMica
Skim through
| Ingredient | What it does | Irr. · Com. | Rating |
|---|---|---|---|
| Sodium Fluoride | ANTIPLAQUE, ORAL CARE · 限制 III/31 | 1 · 0 | Yellow |
| Glycerin | DENATURANT, HAIR CONDITIONING, HUMECTANT, ORAL CARE, SKIN PROTECTING, SOLVENT, VISCOSITY CONTROLLING, PERFUMING, FRAGRANCE, SKIN CONDITIONING - HUMECTANT | 0 · 0 | Green |
| Hydrated Silica | ABRASIVE, ABSORBENT, ANTICAKING, BULKING, OPACIFYING, VISCOSITY CONTROLLING | 1 · 0 | Green |
| Sodium Hexametaphosphate | ANTICORROSIVE, CHELATING, FRAGRANCE | 0 · 0 | Green |
| Water | ANTIPLAQUE, SKIN CONDITIONING, SOLVENT | 0 · 0 | Green |
| PEG-6 | Not decoded yet | — | — |
| Flavor | 香精 | — | Yellow |
| Trisodium Phosphate | BUFFERING, CHELATING | 2 · 0 | Green |
| Sodium Lauryl Sulfate | CLEANSING, DENATURANT, FOAMING, SURFACTANT - CLEANSING | 4 · 0 | Yellow |
| Carrageenan | 增稠剂，胶凝剂 | 0 · – | Green |
| Cocamidopropyl Betaine | ANTISTATIC, CLEANSING, SURFACTANT - FOAM BOOSTING, HAIR CONDITIONING, SURFACTANT - CLEANSING, VISCOSITY CONTROLLING, SKIN CONDITIONING - MISCELLANEOUS | 0 · 0 | Green |
| Sodium Saccharin | FRAGRANCE, ORAL CARE, FLAVOURING | 0 · 0 | Green |
| PEG-20M | BINDING, EMULSION STABILISING, VISCOSITY CONTROLLING | 0 · 0 | Green |
| PEG-23M | BINDING, EMULSION STABILISING, VISCOSITY CONTROLLING | 0 · – | Green |
| Xanthan Gum | BINDING, SURFACTANT - EMULSIFYING, EMULSION STABILISING, GEL FORMING, SKIN CONDITIONING, SURFACTANT - CLEANSING, VISCOSITY CONTROLLING | 0 · 0 | Green |
| Sucralose | SKIN CONDITIONING | 0 · 0 | Green |
| Titanium Dioxide | UV FILTER · 附录 VI · 最高浓度 25%* *: In case of combined use of Titanium Dioxide and Titanium Dioxide (nano), the sum shall not exceed the limit given in column g (Maximum concentration in ready for use preparation) · 限制 <empty>; as a constituent of other substances, or in mixtures, in concentrations equal to, or greater than 0.1% by weight; Shall not be placed on the market, or used, as substance or in mixtures in concentrations equal to ot greater than 0.1% by weight; Shall not be used as propellant in aerosols for any use. Aerosols dispenser containing the substance as propellant shall not | 0 · 0 | Yellow |
| Mica | ANTICAKING, BULKING, COLORANT, OPACIFYING | 0 · 0 | Green |
Ingredients explained
- Sodium Fluoride
- Fluoride for antiplaque/oral care; restrict to oral products and control concentration
- Glycerin
- Workhorse humectant at 3–10%; tacky at high levels, pair with occlusives
- Hydrated Silica
- Inorganic abrasive and oil absorbent; prone to settling, needs dispersant, high levels increase exfoliation
- Sodium Hexametaphosphate
- Food grade antiscalant/chelator, rare in cosmetics; likely industrial aid, usually replaced by EDTA in formulations
- Water
- Primary solvent and base; requires preservative system to prevent microbial growth
- PEG-6
- Not decoded yet
- Flavor
- Food-grade flavoring; verify cosmetic compliance and allergen content if used in skincare.
- Trisodium Phosphate
- Strong alkaline buffer for high pH regulation; use precise dosing to avoid irritation
- Sodium Lauryl Sulfate
- Strong anionic surfactant, high foam; high irritation risk, avoid in sensitive formulas.
- Carrageenan
- Natural thickener/gelling agent from red algae; high concentrations may cause discomfort for sensitive individuals.
- Cocamidopropyl Betaine
- Cocamidopropyl betaine; zwitterionic co-surfactant reducing irritation and boosting foam, common in mild cleansers.
- Sodium Saccharin
- High-potency sweetener for oral care products to improve taste; well-tolerated at low levels, no known irritancy.
- PEG-20M
- High molecular weight PEG, thickener and emulsion stabilizer; hydrophilic, adjusts gel structure
- PEG-23M
- PEG-based emulsifier and thickener; water-soluble, consider permeation and residual levels for sensitive skin.
- Xanthan Gum
- Natural thickener at 0.1–1%; provides gel texture, pH-stable, requires full hydration
- Sucralose
- High-intensity sweetener used for taste correction or sensory adjustment in rinse-off formulations; no humectant function
- Titanium Dioxide
- Physical UV filter and colorant up to 25%; nano form requires attention
- Mica
- Mineral colorant for pearlescence; heavy metal screening required
Source: full ingredient list published on the product label, collected 2026-09-17. Ratings are our internal reading, not a regulatory conclusion.
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