Market · buyers
Global cosmetic brand target list · 735
Third-party view of each brand: monthly site visits and ranks, parent and listing, public revenue and funding, channels and price tier, in-house vs contract manufacturing (with evidence), public corporate contacts and leaders, analyst-style read and partnership angles.
Public facts only: revenue with year and source, never estimated; traffic from Similarweb public pages (month shown); manufacturing model backed by official or press wording. Enrichment done for 735 brands, 465 with Similarweb monthly visits; the rest are small sites whose figure Similarweb does not show, never estimated. Manufacturing model only from official sites, Wikipedia or legally required manufacturer disclosures; otherwise marked not disclosed.
Vietnam · Hanoi · Natural skincare, haircare, body care, home care
Cỏ Mềm Site ↗
- 143KMonthly visits · 2026-08
- #254,399Global rank
- #4 (Beauty and Cosmetics, Vietnam)Category rank
- 60.92%Bounce
- 2.98Pages/visit
- 00:01:00Duration
Top regions:Vietnam 91.36% · United States 2.61% · United Kingdom 1.68% · Top source:Paid social 42.67%
Vietnamese natural-cosmetics brand founded by pharmacists, positioned around "natural, safe cosmetics with minimal additives"; won an APEA Vietnam "Inspirational Brand" award in 2021.
- Parent
- Independent (Co Mem Natural Cosmetics JSC) · Founded 2015 (founded by a team of pharmacists, incl. Trịnh Đặng Thuận Thảo per press)
- Revenue
- not disclosed
- Channels
- DTC site · own physical store network
- Manufacturing
- In-house · Made in Vietnam — Site states products are manufactured at 'Song An Natural Cosmetics Factory' in Hanoi, presented as the brand's own production site via a dedicated factory page; exact ownership structure not explicitly stated (brand website, Vietnamese).
- Contact
- Hotline 1800 646 890; https://comem.vn/dia-chi-cua-hang
- Leaders
- Trịnh Đặng Thuận Thảo, pharmacist co-founder (per press)
- Analyst view
- Cỏ Mềm is a Vietnamese natural cosmetics brand manufacturing at its own-branded Song An Natural Cosmetics Factory in Hanoi, with a product range spanning skincare, sunscreen and lip care built around herbal and rice-based ingredients. It ranks among the top skincare sites in Vietnam by category traffic and relies heavily on paid social alongside organic search for acquisition, distributing through its own e-commerce site and a physical store network. Traffic is overwhelmingly domestic.
- Partnership angles
- Owns a named production facility, so it likely seeks ingredient and packaging suppliers rather than full contract manufacturing · Herbal, rice- and ginseng-based formulation focus suggests interest in traditional Vietnamese active ingredients with documented efficacy · Heavy paid-social acquisition alongside a physical store network implies steady, forecastable production volume needs.
Vietnam · Ho Chi Minh City · Skincare and color cosmetics
Skinna Site ↗
Vietnamese skincare/makeup brand emphasizing ECOCERT-certified natural formulations free of parabens, silicones and mineral oil.
- Parent
- Independent · Founded 2013 (Christine Ho)
- Revenue
- not disclosed
- Channels
- DTC site · social media (Facebook)
- Manufacturing
- In-house · Made in Vietnam — Brand describes itself as 'created & manufactured in Vietnam' using ECOCERT-certified organic ingredients; operates under YLV Company Limited (Skinna website via search).
- Contact
- info@theskinna.com
- Leaders
- Christine Ho, Founder
- Analyst view
- Skinna is a Vietnamese organic skincare brand founded in 2013 by a formulator with a cosmetology background, operating under YLV Company Limited and describing its products as created and manufactured in Vietnam using ECOCERT-certified organic ingredients suited to the local climate. Distribution runs through its own DTC site and an active Facebook presence, and industry reporting places it among the players in Vietnam's skincare market alongside larger multinationals.
- Partnership angles
- ECOCERT organic certification requirement means any new ingredient or supplier must carry matching certification and documentation · Climate-adapted formulation angle suggests interest in actives specifically suited to hot, humid conditions · Small, founder-run scale suggests openness to formulation and R&D partnership as it competes against larger multinational skincare players.
Vietnam · Ho Chi Minh City, Vietnam · Herbal/traditional skincare and haircare (pearl cream, pomelo-flower shampoo, herbal soap)
Thorakao Site ↗
- 16.4KMonthly visits · 2026-08
- 95.91%Bounce
- 1.09Pages/visit
- 00:00:09Duration
Top regions:Vietnam 71.55% · Top source:Organic Search 45.29%
Vietnam's oldest herbal cosmetics brand, patented in 1968 and exporting since 1969 (starting with Cambodia), now sold across Asia, the Middle East, the US, Europe and Africa via its 50,000 m² Ho Chi Minh City factory.
- Parent
- Lan Hảo Company (Công ty Lan Hảo) · Founded 1961
- Revenue
- not disclosed
- Channels
- DTC site · TikTok Shop · Shopee
- Manufacturing
- In-house · Made in Vietnam — Brand's own About page states it invested in a 50,000 sqm factory in Ho Chi Minh City ('Đầu tư nhà máy 50.000m² tại TP.HCM') to manufacture its products (store.thorakao.com/pages/about).
- Contact
- Via store.thorakao.com / official distributor lanhao.vn; +84 28 8887 3241
- Leaders
- Not publicly named in available sources
- Analyst view
- Thorakao is a heritage Vietnamese cosmetics brand tracing to 1961 (originally Lan Hao), built on traditional herbal formulas and now backed by a 50,000-sqm own factory in Ho Chi Minh City. It has a long history of regional expansion since the 1960s, once reaching Southeast Asia, the US, Australia and parts of Europe. Online sales run through its own store plus TikTok Shop and Shopee, priced at the low end of the market. Traffic today is modest with a very high bounce rate.
- Partnership angles
- Owns its own 50,000 sqm factory, so it is more a potential manufacturing/heritage-brand partner than a buyer of contract capacity · Long history of herbal-formula R&D and past international distribution suggests interest in reviving export channels · Strong heritage brand equity but weak current digital engagement points to a possible need for e-commerce modernization alongside product development.