Market · buyers
Global cosmetic brand target list · 735
Third-party view of each brand: monthly site visits and ranks, parent and listing, public revenue and funding, channels and price tier, in-house vs contract manufacturing (with evidence), public corporate contacts and leaders, analyst-style read and partnership angles.
Public facts only: revenue with year and source, never estimated; traffic from Similarweb public pages (month shown); manufacturing model backed by official or press wording. Enrichment done for 735 brands, 465 with Similarweb monthly visits; the rest are small sites whose figure Similarweb does not show, never estimated. Manufacturing model only from official sites, Wikipedia or legally required manufacturer disclosures; otherwise marked not disclosed.
United Kingdom · London (Mill Hill East factory, now closing) · Value colour cosmetics (makeup & nail polish)
Barry M Site ↗
- 47.9KMonthly visits · 2026-08
- #547,266Global rank
- #512 (Beauty and Cosmetics, United Kingdom)Category rank
- 43.04%Bounce
- 3.93Pages/visit
- 00:01:51Duration
Top regions:United Kingdom 61.53% · United States 11.94% · Australia 8.68% · Top source:Organic Search 53.02%
Value-tier colour cosmetics brand distributed through 1,300+ retail doors (Superdrug ~650, Boots ~420, Sainsbury's ~120, Tesco ~50, Priceline Australia ~90) plus DTC online; its London manufacturing facility was excluded from the 2026 acquisition and is closing.
- Parent
- Warpaint London PLC acquired the Barry M brand IP, stock and order book out of administration for £1.4 million cash on 9 February 2026; previously independent/family-owned (Mero family) since 1982 · private (subsidiary of Warpaint London PLC, LSE: W7L) · Founded 1982 (founded by Barry Mero); brand and IP acquired by Warpaint London out of administration in February 2026
- Revenue
- £17.4 million turnover and £172,000 pre-tax profit for the year to end-February 2024, per National World reporting on UK company filings; described as an approximately £15m-revenue business by BBC News at the time of its February 2026 administration.
- Channels
- Own site · Boots · Superdrug · Tesco · ASOS (Wikipedia); stockists page referenced on barrym.com
- Manufacturing
- Hybrid · Made in United Kingdom, China — Wikipedia states Barry M products are "manufactured in the UK and China," with an in-house 45,000 sq ft production, distribution and warehouse facility in Mill Hill, London.
- Contact
- General contact form at barrym.com/pages/contact-us; stockists list at barrym.com/pages/stockists; former factory/registered site at Mill Hill East, London (45,000 sq ft, per Wikipedia/Dun & Bradstreet), now closing; brand now held by Warpaint London PLC.
- Leaders
- Founder Barry Mero (1982, d. 2014); latterly run by Managing Director Dean Mero and Maxine Mero, per Wikipedia/Dun & Bradstreet; acquired out of administration by Warpaint London PLC in February 2026, per BBC News.
- Analyst view
- Barry M is a British cosmetics company founded in 1982 by Barry Mero, known for affordable, trend-led nail and makeup and a cruelty-free stance (fully animal-product-free since 2021). It manufactures in both the UK and China, running its own 45,000 sq ft facility in Mill Hill, London. It sells through Boots, Superdrug, Tesco and ASOS, with estimated annual sales near $17 million. Ownership stayed with the founder's family after his 2014 death.
- Partnership angles
- Already runs UK production alongside China-based manufacturing, so a hybrid domestic/overseas OEM relationship is established and could extend further · Full removal of animal-derived ingredients (2021) means new formulas must clear vegan/cruelty-free screening · Mass UK retail rewards fast, low-cost shade-range updates.