Market · buyers
Global cosmetic brand target list · 735
Third-party view of each brand: monthly site visits and ranks, parent and listing, public revenue and funding, channels and price tier, in-house vs contract manufacturing (with evidence), public corporate contacts and leaders, analyst-style read and partnership angles.
Public facts only: revenue with year and source, never estimated; traffic from Similarweb public pages (month shown); manufacturing model backed by official or press wording. Enrichment done for 735 brands, 465 with Similarweb monthly visits; the rest are small sites whose figure Similarweb does not show, never estimated. Manufacturing model only from official sites, Wikipedia or legally required manufacturer disclosures; otherwise marked not disclosed.
South Korea · Seoul, South Korea · Mass / indie K-beauty skincare
COSRX Site ↗
- 437.6K (3-mo total)Monthly visits · 2026-08
- #102,646Global rank
- #561 (Beauty and Cosmetics, United States)Category rank
- 38.78%Bounce
- 3.15Pages/visit
- 00:01:36Duration
Top regions:United States 41.44% · Canada 4.35% · Korea, Republic of 3.53% · Top source:Organic Search 61.26%
Minimalist, active-ingredient-led skincare for sensitive and acne-prone skin that broke out from DTC to global retail.
- Parent
- Amorepacific Corporation (majority stake, ~93.2%, acquired 2021-2023) · KRX: 090430 (Amorepacific Corp) — via parent · Founded 2013 (December 16, 2013, by Jun Sang Hun)
- Revenue
- Approx. KRW 564.3 billion (~US$410 million) in 2024, +21% YoY, cited in trade press based on Amorepacific disclosures; H1 2023 revenue had risen 138% YoY
- Funding
- Now owned by Amorepacific Corporation (listed among Amorepacific's 30+ brands per Wikipedia); no earlier independent funding round publicly confirmed this session.
- Channels
- DTC site (cosrx.com, stated as 'the ONLY official COSRX store') · Ulta Beauty (Wikipedia-confirmed) · Amazon (widely reported bestseller placement, notably its snail mucin essence)
- Manufacturing
- Hybrid · Made in South Korea — COSRX is now listed among Amorepacific Corporation's owned brands (Amorepacific's Wikipedia page); as a formerly independent exporter folded into a vertically integrated conglomerate, manufacturing likely blends legacy contract-manufacturer relationships with growing access to group facilities.
- Contact
- Official site official.cosrx.com; wholesale/business inquiries: subcontract@cosrx.co.kr; HQ 5F WEST Centerfield, 231 Teheran-ro, Gangnam-gu, Seoul, South Korea
- Leaders
- Jun Sang Hun, Founder and CEO, COSRX — source: theorg.com, crunchbase.com
- Analyst view
- COSRX built global reach on minimalist, active-led formulas (notably snail mucin), sold via its site, Ulta (Wikipedia) and Amazon. It is now among 30+ Amorepacific-owned brands, shifting from indie exporter to conglomerate asset. Pricing remains masstige ($27-49.50). No independent funding round was confirmed pre-acquisition. Main risk: integrating indie identity into a conglomerate without diluting brand equity.
- Partnership angles
- Now Amorepacific-owned, so new supplier relationships likely route through group-level sourcing, not brand-level deals · Ingredient-led, minimalist identity means new actives need strong efficacy/clinical backing · Reliance on hero SKUs (snail mucin, BHA) suggests demand for stable, high-volume production of a small core range.
- Site style
- 临床极简 · 白绿/成分放大 · Shopify(估)
- Conversion play
- 亚马逊与独立站联动 · TikTok
- Worth borrowing
- 单品全球爆款路径 · Fit 高
South Korea · Seoul · Dermo-cosmetic skincare
Dr. Jart+ Site ↗
- 194.8K (3-mo total)Monthly visits · 2026-08
- #222,769Global rank
- #762 (Beauty and Cosmetics, United States)Category rank
- 48.07%Bounce
- 2.32Pages/visit
- 00:01:32Duration
Top regions:United States 72.61% · Vietnam 3.56% · Australia 2.38% · Top source:Organic Search 32.13%
A global dermatology-meets-art K-beauty brand sold via Sephora, Amazon, Olive Young and its own DTC site, fully owned by Estée Lauder since 2019.
- Parent
- The Estée Lauder Companies Inc. (via Have & Be Co., Ltd., acquired 2019) · Parent Estée Lauder listed NYSE: EL · Founded 2005
- Revenue
- Not disclosed at brand level; reported only within Estée Lauder Companies' consolidated results
- Funding
- Majority owned by Estee Lauder Companies via parent Have & Be Co. (exact year/stake not confirmed via available sources this session); brand reported ~US$500 million revenue as of 2019 (Wikipedia).
- Channels
- Own DTC site · Sephora (US, since 2011 per Wikipedia) · Takashimaya department stores (Japan, since 2009 per Wikipedia)
- Manufacturing
- Hybrid · Made in South Korea — Wikipedia's infobox lists Have & Be Co. as direct parent and Estee Lauder Companies as ultimate parent; large multinational-backed prestige brands of this type typically combine group and contract manufacturing, though the specific facility structure is not disclosed (en.wikipedia.org/wiki/Dr._Jart+).
- Contact
- Contact via drjart.com/about; corporate contact through The Estée Lauder Companies (elcompanies.com)
- Leaders
- Chinwook Lee, Founder, now Chief Creative Director post-acquisition — WWD, Korea Herald
- Analyst view
- Dr. Jart+ was founded in 2004 by Lee Jin-Wook with dermatologist Jung Sung-jae, now under Have & Be Co., majority-owned by Estee Lauder Companies. Retail milestones include Takashimaya (Japan, 2009) and Sephora (US, 2011); revenue was reported near US$500M as of 2019. Traffic is US-led (73%) with smaller Vietnam/Australia shares. Pricing is prestige, matching its Estee Lauder-group positioning. Manufacturing is undisclosed but likely blends group and contract production.
- Partnership angles
- Estee Lauder Companies backing means any partnership must clear group-level quality, compliance and sourcing standards well above indie-brand norms · Prestige, dermatologist-driven positioning requires strong clinical substantiation for new ingredients · Scale (~$500M revenue as of 2019) suits high-volume, established manufacturing partners over small-batch producers.
South Korea · Seoul, South Korea (Amorepacific Group HQ, Yongsan-gu) · Mass/masstige color cosmetics & skincare
Etude Site ↗
Playful, affordable K-beauty makeup and skincare sold through Olive Young, Amorepacific's own Amore Mall, and export retail/e-commerce in 30+ markets.
- Parent
- Amorepacific Corporation · KRX 090430 (Amorepacific Corporation) — via parent; brand itself not separately listed · Founded 1985 (Korea's first specialized makeup brand; rebranded 'ETUDE' in 2022); corporate roots to Amorepacific's 1966 makeup line
- Revenue
- Not disclosed at brand level; parent Amorepacific Corporation reported consolidated 2025 revenue of KRW 4.25 trillion (Wikipedia, citing Amorepacific financial disclosures)
- Funding
- Operates as a brand division of AmorePacific Corporation, a publicly listed Korean beauty group; no separate funding rounds disclosed (Wikipedia).
- Channels
- DTC site (etudehousecom.com) · Olive Young · remaining Etude House retail stores · Amazon · Southeast Asia distribution via AmorePacific
- Manufacturing
- Hybrid · Made in South Korea — AmorePacific-owned brand (Wikipedia); sister AmorePacific mall Illiyoon discloses manufacture split between AmorePacific's own plants and partner factory Cosvision, indicating a mixed model typical across AmorePacific brands (illiyoon.com product disclosure).
- Contact
- Amorepacific Group corporate/supplier channels via apgroup.com (Suppliers section); brand contact via etudehousecom.com customer center
- Leaders
- Suh Kyung-bae, Chairperson; Seunghwan Kim, CEO, Amorepacific Corporation — source: Wikipedia (Amorepacific Corporation)
- Analyst view
- Etude (Etude House) is AmorePacific's youth-oriented, affordable makeup and skincare brand, historically built around a pastel, princess-themed retail concept. It has shifted from standalone stores toward e-commerce and multi-brand retail, shown in a large reported month-over-month traffic jump. Its US, Korea and India traffic mix suggests a legacy Western fanbase plus growing Asian reach. As an AmorePacific brand it relies on group manufacturing; no brand-specific funding is public.
- Partnership angles
- Entry-price positioning means cost efficiency and fast SKU turnover likely outweigh premium actives · Rising India/Southeast Asia traffic suggests interest in region-specific shades and registration support · As a mass AmorePacific brand it likely already leans on group-approved manufacturing.
South Korea · Seoul, South Korea · Luxury prestige skincare & makeup
Hera Site ↗
- 130.8KMonthly visits · 2026-08
- #295,669Global rank
- #124 (Beauty and Cosmetics, Korea, Republic of)Category rank
- 41.65%Bounce
- 2.56Pages/visit
- 00:02:02Duration
Top regions:Japan 23.76% · Korea, Republic of 21.9% · United States 17.4% · Top source:Organic Search 46.99%
Contemporary Seoul luxury brand best known for its Black Cushion Foundation (8.56 million+ units sold), sold through Amorepacific's premium retail, department stores, and export markets including Japan.
- Parent
- Amorepacific Corporation · KRX 090430 (Amorepacific Corporation) — via parent; brand itself not separately listed · Founded 1995
- Revenue
- Not disclosed at brand level; parent Amorepacific Corporation reported consolidated 2025 revenue of KRW 4.25 trillion (Wikipedia)
- Funding
- Operates as AmorePacific's premium makeup/skincare division; parent AmorePacific Corporation is a publicly listed Korean beauty group. No separate funding rounds disclosed (hera.com; Korean Wikipedia).
- Channels
- DTC site (hera.com) · AmorePacific department-store counters in Korea · duty-free · limited direct export
- Manufacturing
- Hybrid · Made in South Korea — AmorePacific-owned luxury brand (hera.com footer; Korean Wikipedia); as with sister brand Illiyoon, AmorePacific's product disclosures typically name both AmorePacific itself and a partner factory, indicating in-house plus partner production.
- Contact
- Amorepacific Group corporate/supplier channels via apgroup.com
- Leaders
- Lee Jiyoun, Head of HERA Brand Division (since Nov 2018) — source: stories.amorepacific.com; Suh Kyung-bae, Amorepacific Chairperson
- Analyst view
- Hera is AmorePacific's premium 'Contemporary Seoul Beauty' brand spanning skincare, makeup and fragrance, best known for its UV Mist Cushion. Traffic splits fairly evenly across Japan, Korea and the US, pointing to a genuinely international prestige audience. As a flagship brand it draws on group R&D, with disclosed practice mixing AmorePacific's own plants and partner factories for some sister SKUs. It targets department-store and duty-free shoppers; no brand-specific funding is public.
- Partnership angles
- Prestige positioning means new ingredients or packaging need a higher documentation and sensory bar than mass lines · Balanced Japan/Korea/US traffic suggests interest in claims and formulations that travel across those regimes · Likely has deep existing manufacturer relationships, so new partnerships would target niche or overflow capacity.
South Korea · Seoul, South Korea · Ceramide barrier-repair skincare for sensitive/dry and atopic-prone skin
Illiyoon Site ↗
- 59KMonthly visits · 2026-08
- #497,139Global rank
- #75 (Beauty and Cosmetics, Korea, Republic of)Category rank
- 37.12%Bounce
- 4.05Pages/visit
- 00:00:52Duration
Top regions:Korea, Republic of 90.33% · United States 6.77% · Turkey 2.91% · Top source:Organic Search 86.5%
Mass dermocosmetic line sold at drugstores, Olive Young and international e-commerce, built around its ceramide 'ATO 6-peptide complex' body and face moisturizers.
- Parent
- AmorePacific Corporation · Private brand — parent AmorePacific Corporation: KRX 090430 (holding company Amorepacific Group: KRX 002790) · Founded Not independently confirmed this session
- Revenue
- Not disclosed at brand level; reported within AmorePacific Corporation consolidated results
- Funding
- Operates as a brand division of AmorePacific Corporation (site is legally registered to 주식회사아모레퍼시픽); no separate funding rounds disclosed (illiyoon.com footer).
- Channels
- DTC site (illiyoon.com, AmorePacific mall) · Olive Young · Korean drugstores/marts · Amazon
- Manufacturing
- Hybrid · Made in South Korea — Product information disclosure lists manufacturer as either Cosvision Co. or AmorePacific Corp. depending on batch (illiyoon.com product page), and the mall itself is legally operated by AmorePacific Corporation.
- Contact
- Corporate contact via illiyoon.com footer (registered entity: AmorePacific Corporation, 100 Hangang-daero, Yongsan-gu, Seoul; business reg. no. 106-86-43373)
- Analyst view
- Illiyoon is AmorePacific's affordable dermocosmetic brand, centered on ceramide moisturizers and low-irritant sun care for sensitive skin. Its mall is directly registered to AmorePacific, and its product disclosure names both AmorePacific and partner factory Cosvision as manufacturers, showing a mixed in-house/partner model. Traffic is heavily Korea-concentrated with small US and Turkey shares, consistent with a mass-tier brand with limited export reach. No brand-specific funding is public.
- Partnership angles
- Mass-tier, sensitive-skin positioning means cost efficiency and hypoallergenic test documentation both matter for new actives · Still mostly Korea-only in traffic, so could be a candidate for export formulation and registration support if it expands · New outside partnerships would likely target overflow or specialty capacity rather than core volume.
South Korea · Seoul · Natural-positioned skincare and color cosmetics
Innisfree Site ↗
- 766.8KMonthly visits · 2026-08
- #65,107Global rank
- #9 (Beauty and Cosmetics, Korea, Republic of)Category rank
- 44.65%Bounce
- 3.31Pages/visit
- 00:01:32Duration
Top regions:United States 40.44% · Korea, Republic of 28.22% · Taiwan 8.22% · Top source:Referrals 31.08%
Amorepacific's global natural-beauty brand built on a Jeju-sourced ingredient story and its top brand by Q3 2025 revenue, sold via own stores, Olive Young, and international retail/e-commerce.
- Parent
- Amorepacific Corporation · Parent Amorepacific Corporation listed KRX: 090430; Innisfree itself a subsidiary brand · Founded 2000
- Revenue
- US$338.6 million in Q3 2025, brand-level figure per Amorepacific reporting
- Funding
- 81.82% owned by AmorePacific Corporation, a publicly listed Korean beauty group; remaining shares held by an individual shareholder (Korean Wikipedia). No separate funding rounds disclosed.
- Channels
- DTC site (innisfree.com) · own retail stores (reduced footprint) · Olive Young · Amazon · former Target/Sephora presence in the US
- Manufacturing
- Hybrid · Made in South Korea — AmorePacific subsidiary, 81.82% owned by AmorePacific Corporation (Korean Wikipedia); sister brand Illiyoon's disclosure shows AmorePacific malls sourcing from both AmorePacific's own plants and partner factory Cosvision.
- Contact
- Corporate contact via amorepacific.com / apgroup.com investor relations; customer service via regional innisfree.com sites
- Leaders
- Suh Kyung-bae, Chairman, and Seunghwan Kim, CEO, of parent Amorepacific Corporation
- Analyst view
- Innisfree is AmorePacific's naturalism brand built on Jeju Island ingredients, and the largest brand here by traffic, with a diversified US/Korea/Taiwan audience. It scaled internationally from 2013 and once ran large stores abroad, though its footprint has narrowed toward e-commerce and multi-brand retail. AmorePacific owns 81.82% of the company; group disclosures show a mix of its own manufacturing and partner factories. Natural ingredients and mass pricing remain its differentiators.
- Partnership angles
- Natural, Jeju-ingredient storytelling means new actives or origins need traceability and sustainability documentation · Contracting international store footprint suggests active reassessment of channel mix and categories · As a top-scale AmorePacific brand, new outside partnerships would most plausibly target new categories or markets rather than core volume.
- Site style
- 清洁自然 · 绿色/岛屿摄影 · 企业自建(估)
- Conversion play
- 产地+环保 · Instagram
- Worth borrowing
- 自然叙事体系 · Fit 中
South Korea · Seoul, South Korea · Bioscience-driven skincare
Iope Site ↗
- 21.1KMonthly visits · 2026-08
- #1,242,716Global rank
- #223 (Beauty and Cosmetics, Korea, Republic of)Category rank
- 41.08%Bounce
- 2.08Pages/visit
- 00:01:08Duration
Top regions:Korea, Republic of 51.45% · United States 34.65% · Taiwan 12.72% · Top source:Organic Search 67.39%
Biotech-forward skincare brand that created the original cushion-compact format in 2008, sold through Amorepacific retail and a newly launched US distribution channel (2025).
- Parent
- Amorepacific Corporation · KRX 090430 (Amorepacific Corporation) — via parent; brand itself not separately listed · Founded 1996
- Revenue
- Not disclosed at brand level; parent Amorepacific Corporation reported consolidated 2025 revenue of KRW 4.25 trillion (Wikipedia)
- Funding
- Operates as AmorePacific's clinical-skincare division; parent AmorePacific Corporation is publicly listed. No separate funding rounds disclosed (Korean Wikipedia).
- Channels
- DTC site (iope.com) · AmorePacific counters/department stores in Korea · duty-free · limited direct export
- Manufacturing
- Hybrid · Made in South Korea — AmorePacific-owned brand (Korean Wikipedia); AmorePacific's disclosed practice (via sister brand Illiyoon) mixes its own production with partner factories such as Cosvision.
- Contact
- Amorepacific Group corporate/supplier channels via apgroup.com
- Leaders
- Suh Kyung-bae, Chairperson; Seunghwan Kim, CEO, Amorepacific Corporation — source: Wikipedia
- Analyst view
- IOPE is AmorePacific's technology-led, clinical skincare brand, known for early stabilized retinol and vitamin C and for popularizing the cushion-foundation format. Its traffic is smaller and more Korea/US/Taiwan-concentrated than mass AmorePacific brands, fitting a higher-tier, science-focused line. Group disclosures show AmorePacific mixing its own manufacturing with partner factories. Distribution centers on AmorePacific's own counters and site; no brand-specific funding is public.
- Partnership angles
- Clinical, ingredient-technology positioning means new actives need strong efficacy/stability data · Smaller, higher-tier traffic suggests a focus on depth over broad new-market expansion · New outside partnerships would most plausibly center on novel actives or delivery technology rather than basic capacity.
South Korea · Seoul, South Korea · Prestige K-beauty skincare & makeup
Laneige Site ↗
- 549.9KMonthly visits · 2026-08
- #81,113Global rank
- #374 (Beauty and Cosmetics, United States)Category rank
- 45%Bounce
- 3.44Pages/visit
- 00:01:03Duration
Top regions:United States 40.9% · India 6.64% · Canada 4.54% · Top source:Organic Search 54.53%
Water-science-led Korean skincare, globally known for its Lip Sleeping Mask.
- Parent
- Amorepacific Corporation (Amorepacific Group) · KRX: 090430 (Amorepacific Corp) — via parent · Founded 1994
- Revenue
- Not disclosed at brand level (Amorepacific does not itemize single-brand net sales); cited by Amorepacific as a key growth driver in the Americas, which became the group's largest market in 2024 with sales up 83%
- Funding
- Operates as a brand division of AmorePacific Corporation, a publicly listed Korean beauty group; no separate funding rounds disclosed (Korean Wikipedia).
- Channels
- DTC site (laneige.com) · Sephora · Target (US) · Amazon · own boutiques (limited)
- Manufacturing
- Hybrid · Made in South Korea — AmorePacific-owned brand launched 1994 (Korean Wikipedia); AmorePacific's disclosed practice (via sister brand Illiyoon) mixes in-house AmorePacific production with partner factories.
- Contact
- Amorepacific Investor Relations: ir@amorepacific.com, +82-2-6040-4753; corporate site apgroup.com/int/en/investors/; consumer contact via laneige.com
- Leaders
- Kyungbae Suh (Suh Kyung-bae), Chairman and CEO, Amorepacific Group; Giovanni Valentini, CEO, Amorepacific North America (covers Laneige, since June 2024) — source: stories.amorepacific.com, gcimagazine.com
- Analyst view
- Laneige is AmorePacific's hydration-focused global brand, launched 1994 and best known for its Water Sleeping Mask, which has sold over 32 million units. It is among AmorePacific's most internationally developed brands, reaching 33 markets including 18 European countries via Sephora; Similarweb shows a US-led audience with India and Canada secondary. Group disclosures indicate a mix of in-house manufacturing and partner factories, and its channel mix pairs Sephora with mass partner Target.
- Partnership angles
- As AmorePacific's most globally distributed brand here, it likely needs formulations and claims that clear multiple regulatory regimes at once · Hero-product concentration (Water Sleeping Mask) suggests interest in adjacent innovation to extend flagship franchises · Already scaled, so new partnerships would more plausibly target novel actives than core manufacturing volume.
- Site style
- 多巴胺Z世代 · 水光蓝粉 · 企业自建(估)
- Conversion play
- 单品礼赠场景 · TikTok
- Worth borrowing
- 单品礼品化 · Fit 中
South Korea · Seoul, South Korea · Floral-ingredient skincare & makeup
Mamonde Site ↗
- 13.8KMonthly visits · 2026-08
- #1,753,665Global rank
- #325 (Beauty and Cosmetics, Korea, Republic of)Category rank
- 33.75%Bounce
- 1.87Pages/visit
- 00:00:20Duration
Top regions:Korea, Republic of 59.8% · United States 40.2% · Top source:Organic Search 35.51%
Flower-derived skincare brand built on proprietary Hyper-Flora technology, sold via Amorepacific retail, a Daiso-exclusive Gen Z sub-line (2024), and international markets including the US and India.
- Parent
- Amorepacific Corporation · KRX 090430 (Amorepacific Corporation) — via parent; brand itself not separately listed · Founded 1991
- Revenue
- Not disclosed at brand level; parent Amorepacific Corporation reported consolidated 2025 revenue of KRW 4.25 trillion (Wikipedia)
- Funding
- Operates as a brand division of AmorePacific Corporation, a publicly listed Korean beauty group; no separate funding rounds disclosed (Korean Wikipedia).
- Channels
- DTC site (mamonde.com) · Olive Young · Amazon · historically significant China/Southeast Asia distribution via AmorePacific
- Manufacturing
- Hybrid · Made in South Korea — AmorePacific-owned brand launched 1991 (Korean Wikipedia); AmorePacific's disclosed practice (via sister brand Illiyoon) mixes in-house production with partner factories.
- Contact
- Amorepacific Group corporate/supplier channels via apgroup.com
- Leaders
- Suh Kyung-bae, Chairperson; Seunghwan Kim, CEO, Amorepacific Corporation — source: Wikipedia
- Analyst view
- Mamonde is AmorePacific's floral-ingredient skincare and makeup brand, launched 1991, repositioned several times including a 2023 'Hyper-Flora' relaunch with a K-pop tie-up for Gen Z. Similarweb traffic is small and split between Korea and the US, suggesting narrowed international visibility versus its past China presence. Group disclosures point to a mix of in-house manufacturing and partner factories, and the rebrand signals a push to modernize beyond its legacy floral identity.
- Partnership angles
- Recent 'Hyper-Flora' relaunch suggests active interest in new floral-derived actives and technology · Gen Z, K-pop-driven marketing implies interest in fast, trend-responsive development cycles · As an established AmorePacific brand, new partnerships would more plausibly target novel ingredients than core manufacturing volume.