Market · buyers
Global cosmetic brand target list · 735
Third-party view of each brand: monthly site visits and ranks, parent and listing, public revenue and funding, channels and price tier, in-house vs contract manufacturing (with evidence), public corporate contacts and leaders, analyst-style read and partnership angles.
Public facts only: revenue with year and source, never estimated; traffic from Similarweb public pages (month shown); manufacturing model backed by official or press wording. Enrichment done for 735 brands, 465 with Similarweb monthly visits; the rest are small sites whose figure Similarweb does not show, never estimated. Manufacturing model only from official sites, Wikipedia or legally required manufacturer disclosures; otherwise marked not disclosed.
Russia · Not specified in sourced results · Direct-sales 'oxygen' cosmetics (skincare, colour cosmetics, personal care)
Faberlic Site ↗
- 5.1MMonthly visits · 2026-08
- #5,905Global rank
- #2 (Beauty and Cosmetics, Russia)Category rank
- 24.78%Bounce
- 17.48Pages/visit
- 00:09:26Duration
Top regions:Russia 92.38% · Kazakhstan 2.84% · Belarus 1.49% · Top source:Direct 70.86%
Russia's largest direct-sales cosmetics company, built around patented 'Oxygen Cosmetics' technology, with representatives in 24 countries and 700,000+ representatives across Europe and Asia.
- Revenue
- Reported ~US$409 million annual revenue per an aggregator company profile — not a company-disclosed/audited figure, treat as unverified
- Funding
- Privately held; founder Alexey Nechayev owns over 99% of the company, with his daughter holding one share; no external investment disclosed (Russian Wikipedia).
- Channels
- Direct-selling/MLM distributor network · DTC site
- Manufacturing
- In-house · Made in Russia (Moscow); also France (BIOSEA, acquired 2021) — Russian Wikipedia states Faberlic owns its own cosmetics production plant in Moscow's Biryulevo Zapadnoye district and acquired French manufacturer BIOSEA in 2021, and reports it produced over 150 million cosmetic units in 2020 (ru.wikipedia.org/wiki/Faberlic).
- Contact
- faberlic.com (Russian and English)
- Leaders
- Alexey Nechaev, Founder (1997)
- Analyst view
- Faberlic is a large Russian direct-selling (MLM) cosmetics company founded in 1997 by Alexey Nechayev, who retains near-total ownership. It runs its own Moscow plant and expanded by acquiring French maker BIOSEA in 2021, reporting 150M+ cosmetic units yearly. Similarweb confirms very large, almost entirely domestic traffic with an unusually long visit, fitting a distributor-login platform. Sanctions since 2022 (Poland, Finland, Ukraine) closed some operations, a real risk to its footprint.
- Partnership angles
- In-house manufacturing at its own Moscow plant plus an owned French facility suggests any external collaboration would supplement, not replace, existing group capacity · Direct-selling model at very large volume (150M+ units/year) means formulation consistency and supply reliability at scale matter more than small-batch flexibility · International sanctions since 2022 have already closed some export markets, a real constraint on any cross-border cooperation.
Russia · Moscow, Russia · Natural/organic skincare and haircare based on wild Siberian herbs and plants
Natura Siberica Site ↗
Natural-cosmetics brand built on wild Siberian herbs, sold in around 65 countries; has been in an internal ownership/inheritance dispute since founder Andrey Trubnikov's death in January 2021.
- Revenue
- ₽11 billion (~US$153.6 million) in 2020 (per company/press reporting)
- Funding
- No external funding rounds disclosed; ownership split roughly 60/40 between founder's estate and co-founder Irina Trubnikova amid a post-2021 succession dispute (Wikipedia).
- Channels
- DTC e-commerce by market (e.g. naturasiberica.co.uk) · historically 70+ brand-owned stores in Russia · export via distributors to 60+ countries (pre-2021 scale)
- Manufacturing
- In-house · Made in Russia — Wikipedia states the company's own factory is in Dmitrov, Russia, with production resuming there in January 2022 after the 2021 ownership crisis.
- Contact
- Regional B2B page: b2b.natura-siberica.gr/en/Article/71711616.aspx
- Leaders
- Andrey Trubnikov, Founder (deceased January 2021)
- Analyst view
- Natura Siberica is a Russian mass-market natural cosmetics brand founded in 2008, manufacturing in-house at its own Dmitrov, Russia factory. Founder Andrey Trubnikov's death in January 2021 triggered a severe ownership dispute with co-founder Irina Trubnikova, closing about 80 stores before production resumed in 2022. It historically exported to 60+ countries via distributors and DTC sites. The succession crisis remains its most visible risk.
- Partnership angles
- In-house Russian production limits near-term need for external manufacturing, but rebuilding export markets post-2021 crisis may need new regional distribution partners · Wild-harvested natural positioning requires traceable, certified raw-material sourcing · Post-crisis rebuild favors flexible, smaller reorder volumes.