Market · buyers
Global cosmetic brand target list · 735
Third-party view of each brand: monthly site visits and ranks, parent and listing, public revenue and funding, channels and price tier, in-house vs contract manufacturing (with evidence), public corporate contacts and leaders, analyst-style read and partnership angles.
Public facts only: revenue with year and source, never estimated; traffic from Similarweb public pages (month shown); manufacturing model backed by official or press wording. Enrichment done for 735 brands, 465 with Similarweb monthly visits; the rest are small sites whose figure Similarweb does not show, never estimated. Manufacturing model only from official sites, Wikipedia or legally required manufacturer disclosures; otherwise marked not disclosed.
Indonesia · Sidoarjo, East Java, Indonesia · Skincare — sun care (SPF), facial care, acne/sensitive-skin lines
Azarine Cosmetic Site ↗
- 9.2KMonthly visits · 2026-08
- #2,459,547Global rank
- #249 (Beauty and Cosmetics, Indonesia)Category rank
- 55.98%Bounce
- 1.54Pages/visit
- 00:00:17Duration
Top regions:Indonesia 80.48% · Malaysia 19.52% · Top source:Organic Search 41.11%
Affordable, BPOM- and Halal MUI-certified skincare brand best known for sunscreens, sold via Shopee/Lazada/TikTok Shop and offline drugstores across Indonesia with early exports to Malaysia.
- Parent
- PT Wahana Kosmetika Indonesia · Founded 2002
- Revenue
- not disclosed (third-party data-broker estimates exist but are not company-reported figures)
- Channels
- DTC site · reseller program ('Be Our Reseller') · 'Where to Buy' retail network referenced (specific retail partners not listed on pages reviewed).
- Manufacturing
- In-house · Made in Indonesia — Homepage footer credits 'PT WKI' and the site references 'WKI LAB' as the brand's own cosmetics-innovation laboratory, indicating in-house R&D/production (brand homepage).
- Contact
- Customer service via azarinecosmetic.com; corporate/export inquiries via PT Wahana Kosmetika Indonesia, Sidoarjo, East Java
- Leaders
- Brian Lazuardi Tjahyanto, CEO (second-generation leadership since 2015; named 'Man of the Year 2023' by GATRA Media Group); Yuniati Sastera Kusuma, Founder (2002) — source: inilah.com, gayatrend.com
- Analyst view
- Azarine Cosmetic is an Indonesian sun-care-led beauty brand operated by PT WKI, whose own site references an in-house 'WKI Lab' cosmetics-innovation function, pointing to in-house formulation capability. Traffic is small but concentrated in Indonesia and Malaysia, with organic search as the leading channel, indicating an emerging digital footprint. The brand centers on everyday sun-care and skin routines rather than color cosmetics. No public funding or acquisition history was identified.
- Partnership angles
- An in-house lab focus on sun care suggests openness to active-ingredient and SPF-system innovation partners rather than only finished-product sourcing · Currently concentrated in Indonesia and Malaysia, so regional growth would likely need registration and formulation support for new Southeast Asian markets · A reseller-driven model implies interest in consistent supply at reseller-friendly volumes.
Indonesia · Jakarta · Color cosmetics and skincare for teens/beauty beginners
Emina Site ↗
- 85KMonthly visits · 2026-08
- #512,235Global rank
- #120 (Ecommerce and Shopping - Other, Indonesia)Category rank
- 73.05%Bounce
- 1.34Pages/visit
- 00:00:37Duration
Top regions:Indonesia 77% · United States 20.75% · India 2.25% · Top source:Organic Search 44.22%
Paragon's teen-focused brand and Indonesia's leading youth cosmetics line, sold through retail (Guardian, Watsons) and Shopee/Lazada/TikTok Shop.
- Parent
- PT Paragon Technology and Innovation (ParagonCorp) · Founded 2015
- Revenue
- not disclosed
- Funding
- No public funding rounds; wholly owned by privately-held PT Paragon Technology and Innovation.
- Channels
- DTC site · Shopee · physical retail (store locator on brand site).
- Manufacturing
- In-house · Made in Indonesia — Brand operates under ParagonCorp (PT Paragon Technology and Innovation), confirmed via footer references to Paragon's terms/privacy policy and a paracorpgroup.com contact email; Paragon is Indonesia's largest cosmetics manufacturer and produces its own brand portfolio including Wardah, Emina, Make Over and Kahf (brand homepage; Wikipedia).
- Contact
- hello@eminacosmetics.com; customercare@paracorpgroup.com; WhatsApp +62 877-0112-3000
- Leaders
- Nurhayati Subakat, Founder and Chairwoman of parent Paragon Technology and Innovation — The CEO Magazine
- Analyst view
- Emina is a youth-oriented color-cosmetics and skincare brand owned by PT Paragon Technology and Innovation, Indonesia's largest cosmetics manufacturer, which also owns Wardah, Make Over and Kahf. It targets teens and young adults with an accessible price ladder, in-house production scale, and educational content. Distribution runs through its own site, Shopee and physical retail. Traffic includes a notably large US share alongside its Indonesian base.
- Partnership angles
- As part of a large vertically integrated manufacturer, new-category decisions likely run through the parent group's own R&D and sourcing rather than independent outsourcing · A teen/young-adult audience suggests interest in trend-responsive, fast-cycle color cosmetics and beginner skincare · Notable international traffic hints at latent interest in export-ready formulation if cross-border retail is pursued.
Indonesia · Cikupa, Tangerang, Banten, Indonesia (production HQ) · Skincare, makeup, hair & body care
Hanasui Site ↗
- 15.3KMonthly visits · 2026-08
- #1,181,241Global rank
- 19.28%Bounce
- 8.34Pages/visit
- 00:20:12Duration
Top regions:Indonesia 96.69% · United States 1.88% · Malaysia 1.43% · Top source:Direct 81.99%
Affordable mass-market Indonesian beauty brand (skincare, makeup, hair and body care) manufactured in-house by PT Eka Jaya Internasional, distributed via e-commerce and retail channels nationwide.
- Parent
- PT Eka Jaya Internasional (EJI) · Founded 2016
- Revenue
- Not disclosed
- Channels
- Sold via manufacturer/distributor site eji.co.id; broader external retail footprint was not verified this session.
- Manufacturing
- In-house · Made in Indonesia — Manufacturer/distributor page (eji.co.id) states Hanasui is produced by PT Eka Jaya Internasional at its own Tangerang, Banten factory, which also offers third-party contract manufacturing ('jasa maklon') alongside its own brands.
- Contact
- Via eji.co.id (parent PT Eka Jaya Internasional) corporate and contract-manufacturing (maklon) inquiry channels
- Leaders
- Ferry Firmanto, Founder/Owner, PT Eka Jaya Internasional — fortuneidn.com, idxchannel.com
- Analyst view
- Hanasui is an Indonesian personal-care brand (face, body and hair care) produced by PT Eka Jaya Internasional, a Tangerang-based manufacturer that runs its own branded lines and also offers third-party contract manufacturing. Traffic is dominated by direct navigation, suggesting a base of returning customers rather than open-web discovery. The brand positions itself around affordable, everyday skin-health maintenance. No public funding activity was identified.
- Partnership angles
- Its manufacturer already offers third-party contract-manufacturing services, so the brand itself may lean more on marketing/distribution partnerships than on sourcing production · Affordable, everyday positioning implies ongoing cost discipline in formulation · A direct-traffic-heavy audience suggests an established repeat-customer base that could support steady, predictable order volumes.
Indonesia · Jakarta, Indonesia (ParagonCorp HQ) · Men's halal grooming and self-care (face wash, moisturizer, sunscreen, hair/body care)
Kahf Site ↗
- 127.4KMonthly visits · 2026-08
- #340,186Global rank
- #32 (Beauty and Cosmetics, Indonesia)Category rank
- 46.17%Bounce
- 2.03Pages/visit
- 00:00:14Duration
Top regions:Indonesia 61.02% · Malaysia 18% · United States 6.75% · Top source:Organic Search 66.27%
ParagonCorp's halal, nature-rooted men's self-care brand and a top-gaining personal-care line, sold via modern trade and Shopee/Lazada/TikTok Shop.
- Parent
- PT Paragon Technology and Innovation (ParagonCorp) · Founded 2020 (launched October 2020) — source: infobrand.id
- Revenue
- not disclosed
- Funding
- No public funding rounds; wholly owned by privately-held PT Paragon Technology and Innovation.
- Channels
- DTC site (kahfeveryday.com/shop); part of Paragon's multi-brand retail network.
- Manufacturing
- In-house · Made in Indonesia — Brand homepage states directly: 'Kahf adalah bagian dari Paragon Technology and Innovation' (Kahf is part of Paragon Technology and Innovation), Indonesia's largest cosmetics manufacturer (brand homepage).
- Contact
- info@kahfeveryday.com; +62 804 140 1123
- Leaders
- Billy Dharmawan Goputra, Head of Brand Building, Kahf (with the brand team since its 2020 launch); Nurhayati Subakat, Founder of parent ParagonCorp — source: infobrand.id, LinkedIn
- Analyst view
- Kahf is a halal-positioned men's grooming brand explicitly described on its own site as part of PT Paragon Technology and Innovation, Indonesia's largest cosmetics manufacturer and owner of Wardah, Emina and Make Over, giving it in-house production scale from launch. Its traffic mix is more internationally diverse than sister brands, with shares from Malaysia, the US, the UK and Cambodia, reflecting halal-grooming demand beyond Indonesia.
- Partnership angles
- Halal-adjacent positioning across multiple countries suggests a need for formulation and certification support that travels across different halal-standard regimes · As part of a large manufacturer, new-category R&D likely runs through the parent's own capabilities rather than independent sourcing · International traffic beyond Indonesia hints at appetite for export-ready registration support in Muslim-majority and diaspora markets.
Indonesia · Jakarta, Indonesia (ParagonCorp HQ) · Professional makeup (foundation, cushion, lip, eye)
Make Over Site ↗
- 37.7KMonthly visits · 2026-08
- #808,909Global rank
- #178 (Beauty and Cosmetics, Indonesia)Category rank
- 47.22%Bounce
- 2.08Pages/visit
- 00:00:28Duration
Top regions:Indonesia 61.45% · India 13.65% · United States 10.59% · Top source:Organic Search 58.08%
ParagonCorp's professional-grade halal makeup brand, GMP- and Halal Assurance System-certified, sold in Indonesian modern retail plus Shopee/Lazada/TikTok Shop.
- Parent
- PT Paragon Technology and Innovation (ParagonCorp) · Founded 1985 (ParagonCorp founded); Make Over is one of Paragon's professional makeup brands
- Revenue
- not disclosed at brand level; parent ParagonCorp is privately held and does not publish consolidated revenue — corporate profile cites ~95 million pieces annual production across 7,500+ employees (source: webpackaging.com, paragon-innovation.com)
- Funding
- No public funding rounds; wholly owned by privately-held PT Paragon Technology and Innovation.
- Channels
- DTC e-commerce; broader offline retail network (Paragon brands are widely distributed via Indonesian beauty retailers) not directly confirmed this session.
- Manufacturing
- In-house · Made in Indonesia — Sister brand of Wardah/Emina/Kahf under PT Paragon Technology and Innovation, Indonesia's largest cosmetics manufacturer, which produces its own brand portfolio (Wikipedia search result grouping Wardah, Make Over and Kahf under ParagonCorp).
- Contact
- Via makeoverforall.com; Paragon corporate/supplier contact via paragon-innovation.com
- Leaders
- Nurhayati Subakat, Founder of ParagonCorp — source: paragon-innovation.com
- Analyst view
- Make Over is the more premium, professional-oriented makeup brand within PT Paragon Technology and Innovation's portfolio (alongside Wardah, Emina and Kahf), with complexion products priced meaningfully above sister brand Emina, consistent with a professional-artist, shade-matching positioning. As part of Paragon it draws on the group's in-house manufacturing scale. Traffic is majority Indonesian with secondary audiences in India, the US, Pakistan and Poland.
- Partnership angles
- Professional-artist positioning suggests interest in higher-performance complexion formulations (long-wear, shade-matching) versus mass-market peers · As part of a large manufacturer, new formulation work likely runs through the parent's own R&D rather than independent sourcing · Some international traffic suggests latent interest in export-ready products if cross-border retail expansion is pursued.
Indonesia · Jakarta, Indonesia · Mass makeup and skincare
Pixy Site ↗
- 10.4KMonthly visits · 2026-08
- #2,351,034Global rank
- #233 (Beauty and Cosmetics, Indonesia)Category rank
- 32.43%Bounce
- 1.36Pages/visit
- 00:00:10Duration
Top regions:Indonesia 94.42% · Malaysia 5.58% · Top source:Organic Search 41.78%
'My Beauty, My Energy' — mass-market Indonesian color cosmetics and skincare brand distributed nationally through modern trade, drugstores and Shopee/Lazada e-commerce.
- Parent
- PT Mandom Indonesia Tbk · TCID.JK (Indonesia Stock Exchange) — via parent PT Mandom Indonesia Tbk · Founded 1971 (parent Mandom Indonesia founded; Pixy is one of its three core brands)
- Revenue
- not disclosed at brand level; parent PT Mandom Indonesia Tbk reported consolidated net sales of Rp2.15 trillion in FY2025, with its Skin Care & Make Up segment (Pixy's category) growing 29.3% YoY (Mandom Indonesia FY2025 Investor Brief, cms.mandom.co.id)
- Funding
- Brand within Mandom Corporation (Tokyo Stock Exchange-listed); no separate funding disclosed (Wikipedia).
- Channels
- DTC site · WhatsApp customer channel · broad Indonesian retail distribution (not itemized on official site)
- Manufacturing
- In-house · Made in Indonesia — Wikipedia's Mandom Corporation article lists 'Pixy: cosmetic brand for women' among Mandom's own brands, indicating manufacturing through Mandom's Indonesian operations rather than a separately owned label (Wikipedia); Pixy's own site does not itself disclose manufacturer details.
- Contact
- Via pixy.co.id (WhatsApp +62 811-2230-1000); parent corporate/investor contact corporatesecretary@mandom.co.id, +6221-2980-9500
- Leaders
- Dimitra Liani, Chief of E-commerce, Pixy Cosmetics; Bisma Sofyan, Chief Marketing Officer, Mandom Indonesia — source: LinkedIn
- Analyst view
- Pixy is a long-running Indonesian color-cosmetics and skincare brand; Wikipedia lists it among Mandom Corporation's brands, pointing to backing from an established Japanese-Indonesian manufacturer rather than an independent challenger. Its makeup and skincare lines target Indonesia's mass market. Similarweb traffic is modest and almost entirely domestic, consistent with a mature drugstore brand without active export or digital-growth push. Disclosure on factories and financials stays minimal.
- Partnership angles
- Sitting inside a larger personal-care group likely means sourcing and formulation run through centralized group procurement rather than independent brand-level deals · Mass-market Indonesian pricing keeps cost-per-unit and reliable supply bigger priorities than novel actives · Flat, domestic-only traffic suggests growth would need new sub-lines or export markets rather than pure digital marketing.
Indonesia · Jakarta · Halal-certified color cosmetics and skincare
Wardah Site ↗
- 243.8KMonthly visits · 2026-08
- #192,087Global rank
- #15 (Beauty and Cosmetics, Indonesia)Category rank
- 59.54%Bounce
- 2.40Pages/visit
- 00:00:49Duration
Top regions:Indonesia 79.61% · Malaysia 7.89% · Cambodia 3.88% · Top source:Organic Search 68.36%
Indonesia's largest halal beauty brand with roughly 30%+ domestic cosmetics market share, sold through modern retail (Watsons, Guardian), its own stores, and Shopee/Lazada/TikTok Shop.
- Parent
- PT Paragon Technology and Innovation (ParagonCorp) · Founded 1995 (brand); parent Paragon founded 1985
- Revenue
- Not disclosed at brand level; parent Paragon Technology and Innovation reported group revenue over US$400 million in 2023, with Wardah cited as contributing more than two-thirds of that total (Halal Times, 2024)
- Funding
- Owned by PT Paragon Technology and Innovation (ParagonCorp), a privately held Indonesian group that also owns Make Over and Kahf; no public funding rounds disclosed (Wikipedia).
- Channels
- DTC site · nationwide Indonesian retail (store locator listed on-site)
- Manufacturing
- In-house · Made in Indonesia — Wikipedia describes PT Paragon Technology and Innovation as 'cosmetics company ParagonCorp ... known under its Wardah, Make Over, and Kahf brands,' indicating in-house manufacturing under the parent rather than a licensed third-party brand (Wikipedia); Wardah's own About/Tentang-Kami pages returned 404 this session.
- Contact
- Customer service via wardahbeauty.com/en/faq contact form; corporate inquiries through PT Paragon Technology and Innovation
- Leaders
- Nurhayati Subakat, Founder and Chairwoman of Paragon Technology and Innovation — The CEO Magazine, Tatler Asia
- Analyst view
- Wardah is one of Indonesia's largest halal-certified cosmetics brands, owned by PT Paragon Technology and Innovation, which also owns Make Over and Kahf, per Wikipedia. It markets a 'Halal Green Beauty' philosophy and sells through a broad domestic retail footprint alongside its own site. Similarweb shows the highest traffic and best rank among the Indonesian brands here, with Malaysia and Cambodia among top markets. As a brand inside a larger group, brand-level financial disclosure is minimal.
- Partnership angles
- As a brand inside a manufacturing-led group, new-ingredient or format partnerships would likely need to fit existing halal-certification and production standards · Regional traffic beyond Indonesia (Malaysia, Cambodia) points to interest in formulations cleared for multiple Muslim-majority markets · Scale and market leadership mean any partner would need to support high-volume, consistent-quality supply.