Market · buyers
Global cosmetic brand target list · 735
Third-party view of each brand: monthly site visits and ranks, parent and listing, public revenue and funding, channels and price tier, in-house vs contract manufacturing (with evidence), public corporate contacts and leaders, analyst-style read and partnership angles.
Public facts only: revenue with year and source, never estimated; traffic from Similarweb public pages (month shown); manufacturing model backed by official or press wording. Enrichment done for 735 brands, 465 with Similarweb monthly visits; the rest are small sites whose figure Similarweb does not show, never estimated. Manufacturing model only from official sites, Wikipedia or legally required manufacturer disclosures; otherwise marked not disclosed.
Malaysia · Kuala Lumpur, Malaysia (originally Johor Bahru) · Makeup tools (brushes, sponges) and color cosmetics (lip and cheek cream)
Breena Beauty Site ↗
Affordable homegrown Malaysian beauty-tool and makeup brand started by a beauty blogger, sold via agents, drop-shippers, boutiques and its own site/social media.
- Parent
- Founder-owned (Sabrina Tajudin) · Founded 2014 (first product launch; company sources also cite 2015)
- Revenue
- not disclosed
- Channels
- DTC site (access blocked to automated fetches this session)
- Manufacturing
- Not disclosed — Official site blocked automated access (HTTP 403) on repeated attempts this session, so no manufacturing statement could be retrieved (breenabeauty.com).
- Contact
- Via breenabeauty.com
- Leaders
- Sabrina Tajudin (Nur Sabrina binti Tajudin), Founder, with husband Mohd Tawfiq bin Abdul Nasir — source: malaymail.com (Sept 2017)
- Analyst view
- Breena Beauty is a Malaysian cosmetics brand whose official site actively blocked automated access during this research, and which returned no measurable Similarweb traffic data. No independent verification of manufacturing, funding, ownership, or pricing was possible this session. The brand's scale relative to other Malaysian beauty brands could not be assessed under this session's tooling constraints; manual site review would be needed for a fuller profile.
- Partnership angles
- Blocked site access and no measurable public traffic data leave the brand's true scale and needs largely unverified from outside sources · Absent any disclosed manufacturing details, a partner conversation would need to start from first principles · Malaysian market context suggests possible interest in halal-compliant formulation and certification support, as is common regionally.
Malaysia · Kuala Lumpur · Skincare, makeup, body care, baby care
Chuck's Site ↗
- 10.6KMonthly visits · 2026-08
- #1,932,097Global rank
- #105 (Beauty and Cosmetics, Malaysia)Category rank
- 30.84%Bounce
- 2.46Pages/visit
- 00:00:39Duration
Top regions:Malaysia 95.27% · United States 2.31% · Singapore 1.24% · Top source:Organic Search 58%
Malaysian skincare/beauty brand founded by blogger/influencer Jane Chuck, known for EWG-verified sheet masks; products are manufactured in Korea and sold via its own KL flagship store and e-commerce.
- Parent
- Independent · Founded 2019 (Jane Chuck)
- Revenue
- not disclosed
- Channels
- DTC site (chuck-s.co) · flagship store (The Gardens Mall, Kuala Lumpur) · vending machine (APW Bangsar) · Qra outlets · selected Watsons stores · AirAsia inflight retail
- Manufacturing
- Contract manufacturing · Made in South Korea — Homepage explicitly states products are 'made in Korea' (chuck-s.co), consistent with this Malaysian brand contracting Korean OEM/ODM manufacturers rather than producing in-house.
- Contact
- help@chuck-s.co
- Leaders
- Jane Chuck, Founder
- Analyst view
- Chuck's is a Malaysian beauty brand that sources 'made in Korea' formulations and sells through an unusually varied retail mix for its size: a Kuala Lumpur mall flagship store, a vending machine, boutique 'Qra' outlets, selected Watsons stores, and even AirAsia inflight retail, alongside its own e-commerce site. Similarweb shows a modest but real domestic audience (about 10.6K monthly visits, 95% from Malaysia) driven mainly by organic search. Products are priced at a masstige level relative to Malaysian mass-market norms. As a brand built on Korean-made formulations, it depends on its OEM/ODM
- Partnership angles
- Explicit 'made in Korea' positioning means ongoing OEM capacity, minimum order quantities and landed cost in Korea directly shape the brand's growth and margins · Unusually experimental retail formats (vending machine, inflight retail, boutique outlets) suggest openness to small-batch or limited-edition SKUs · Minimalist 'do more with less' positioning implies a preference for multi-functional formulations over large assortments.
Malaysia · Kuala Lumpur, Malaysia (retail location: Plaza Damas 3, Mont Kiara) · Color cosmetics
Dida Site ↗
Kuala Lumpur 'by women for women' color-cosmetics brand (velvet matte lip crèmes, eyeshadows, eyeliners) sold via marketplaces (Zalora, Shopee), a Mont Kiara retail location, and pop-up retail events.
- Parent
- Independently founded; no larger parent group named (co-founder Tengku Chanela Jamidah also runs fashion labels The ULTRA 10 and Thavia) · Founded May 2016
- Revenue
- Not disclosed
- Channels
- Zalora Malaysia marketplace only (no independent DTC site identified)
- Manufacturing
- Not disclosed — No independent brand domain could be identified; Dida appears to sell only through a Zalora Malaysia storefront page, which blocked automated access (HTTP 403) this session, so no manufacturing statement could be retrieved.
- Contact
- No independent corporate website/contact page confirmed in sources reviewed; retail presence via Zalora Malaysia and a Mont Kiara storefront (Plaza Damas 3)
- Leaders
- Tengku Chanela Jamidah (Ibrahim) and Didie Nasir (Yassif), Co-Founders — beautyinsider.my, top10malaysia.com
- Analyst view
- Dida appears to be a Malaysian beauty brand sold solely through a Zalora Malaysia marketplace storefront, with no brand-owned website found this session. Zalora blocked automated access to the listing page, so product range and company information could not be verified. Marketplace-only distribution without an owned DTC site is typical of smaller regional beauty brands relying on third-party platforms. No public funding, ownership, or manufacturing data is available.
- Partnership angles
- Marketplace-only distribution (no owned DTC site found) suggests a lean, smaller-scale operation that would likely need accessible order minimums · Complete absence of public manufacturing or company information means a partner would be starting with very limited due-diligence material · Reliance on a single third-party marketplace for sales is itself a distribution-concentration risk worth noting.
Malaysia · Kuala Lumpur · Halal makeup, skincare, beauty supplements
HAUS Cosmetics Site ↗
Billed as "Malaysia's 1st Halal Makeup, Skincare and Beauty Supplement brand," with its own certified cosmetics factory and product development support from Mibelle Biochemistry Switzerland; distributed in Singapore, Brunei, Indonesia, the Philippines and Thailand.
- Parent
- GIM Cosmetics Industries Sdn Bhd · Founded 2019 (Eiyma); in-house factory GIM Cosmetics Industries established 2014
- Revenue
- not disclosed
- Channels
- DTC site (hauscosmetics.com, hausinternational.my) · physical retail (MyTown Shopping Centre) · regional distributors in Singapore, Brunei, Indonesia, Philippines and Thailand
- Manufacturing
- Contract manufacturing · Made in Malaysia — Brand site names GIM Cosmetics as its production partner, and gimcosmetics.com confirms it is an independent OEM/ODM contract manufacturer based in Malaysia serving multiple private-label brands (hauscosmetics.com; gimcosmetics.com).
- Contact
- Info@hauscosmetics.com
- Leaders
- Eiyma, Founder
- Analyst view
- HAUS Cosmetics is a Malaysian skincare brand best known for its MUDDE NAD+ range, developed with Switzerland's Mibelle Biochemistry for actives aimed at Southeast Asian climate and skin, and manufactured under contract by GIM Cosmetics, an independent Malaysian OEM/ODM producer. Similarweb shows fast-growing traffic (up about 96% month over month) skewed toward the United States (77%) over home market Malaysia (23%), alongside a physical retail presence at MyTown Shopping Centre and distributors across several Southeast Asian markets. Hero products are priced in the masstige range. No public f
- Partnership angles
- Already outsources production to a named OEM (GIM Cosmetics) and layers in a Swiss active-ingredient partnership, so it is clearly comfortable structuring multi-party formulation and manufacturing relationships · Fast-growing, US-skewed traffic suggests it may soon need more manufacturing capacity and export documentation to scale beyond its current contract manufacturer · Positioning around a specific advanced active (NAD+) implies ongoing interest in new efficacy ingredients with strong scientific backing.
Malaysia · Natural/vegan lip, face, hair and body care
Handmade Heroes Site ↗
Malaysian all-natural, vegan, cruelty-free personal-care brand emphasizing small-batch, locally made plant-based products.
- Parent
- Independent · Founded 2013 (Bella Kuan, Lim Cai Jin, Lynsey Lim)
- Revenue
- not disclosed
- Channels
- DTC site (handmadeheroes.my) · ships to Australia, Brunei, Hong Kong, Malaysia, Philippines and Thailand · 'Store & Stockists' page indicates some physical retail
- Manufacturing
- In-house · Made in Malaysia — Homepage repeatedly markets 'LOCALLY MADE' and 'SMALL BATCH PRODUCTION,' consistent with small in-house or artisanal production in Malaysia rather than large third-party OEM runs (handmadeheroes.my); no specific factory name is disclosed.
- Contact
- https://handmadeheroes.my/pages/contact-faq
- Leaders
- Bella Kuan, Co-founder; Lim Cai Jin, Co-founder; Lynsey Lim, Co-founder
- Analyst view
- Handmade Heroes is a Malaysian natural-skincare brand (registered as Handmade Heroes Trading) that markets itself around small-batch, locally made production and simple, chemical-light formulations. Similarweb shows a modest, Malaysia-concentrated audience that has declined by about a third month over month, with organic search as the leading channel. The brand ships to five additional regional markets and lists some physical stockists alongside its own site. Hero products sit in the masstige range ($8-23). No public source discloses a named manufacturing facility, ownership structure, or fund
- Partnership angles
- Explicit 'small batch' and 'locally made' branding suggests current capacity is limited, so scaling regional demand could eventually require expanded in-house capacity or a first move to contract manufacturing · Natural/'chemical-light' positioning implies any new ingredient would need to fit a clean-formulation narrative · Recent traffic decline may signal the brand is looking to refresh its product line or marketing to regain momentum.
Malaysia · Skincare, body care, supplements
LUMI Beauty Site ↗
Malaysian skincare brand founded by businesswoman Chryseis Tan, promoting "the bare beauty of a natural face"; its Vitamin Glow Super Serum has sold over 100,000 bottles in five years.
- Parent
- Lumi Health Sdn. Bhd. · Founded 2020 (Chryseis Tan)
- Revenue
- not disclosed
- Channels
- DTC site (mylumibeauty.my) · social commerce via Instagram, TikTok, Xiaohongshu and Facebook
- Manufacturing
- Not disclosed — Company is registered as Lumi Health Sdn. Bhd. (Malaysia) per its About page, which discloses brand philosophy but no manufacturing location or in-house/contract status.
- Contact
- https://mylumibeauty.my/pages/contact-us
- Leaders
- Chryseis Tan, Founder
- Analyst view
- LUMI Beauty is a Malaysian skincare brand (Lumi Health Sdn. Bhd.) positioned around gentle, science-informed formulations under the tagline 'Gleam Before Glam,' featuring actives such as PDRN and bakuchiol and a social-commerce-heavy presence across Instagram, TikTok and Xiaohongshu. Similarweb shows a small, Malaysia-concentrated audience (85% of traffic) with secondary interest from the US and India. List prices for actives-driven serums (up to RM280 before discount) push the brand toward the higher end of Malaysian masstige positioning. No source discloses its manufacturing model, productio
- Partnership angles
- Active-ingredient-led hero products (PDRN, bakuchiol) suggest an ongoing need for validated, on-trend actives with supporting efficacy data · Heavy reliance on social commerce (TikTok, Xiaohongshu) implies frequent new-SKU or limited-drop cycles that favor a responsive, fast-turnaround manufacturing partner · No disclosed manufacturer today, so production capacity and terms are unconfirmed.
Malaysia · Kuala Lumpur, Malaysia · Makeup
Nita Cosmetics Site ↗
Kuala Lumpur-based affordable, hypoallergenic, Malaysian-heritage-themed makeup brand under travel-retail distributor Dimensi Eksklusif, sold via nitacosmetics.com, Shopee, Lazada and social media.
- Parent
- Dimensi Moda, a subsidiary of Malaysian travel-retail company Dimensi Eksklusif (which distributes Dior, Chanel, MAC Cosmetics, Shu Uemura and Jo Malone) · Founded 2016 (founded); launched under Dimensi Moda in 2017 per CosmeticsDesign-Asia
- Revenue
- Not disclosed
- Channels
- DTC site (nitacosmetics.com; content not retrievable this session)
- Manufacturing
- Not disclosed — Official site (nitacosmetics.com) returned no retrievable text content on repeated attempts this session (likely a JavaScript-rendered storefront with no static content), so no manufacturing statement could be found.
- Contact
- nurfazilahsalehan@gmail.com (per LinkedIn company listing); Shopee storefront shopee.com.my/nitacosmetics
- Leaders
- Aznita Azman, Founder — tatlerasia.com, beautyinsider.my
- Analyst view
- Nita Cosmetics is a Malaysian beauty brand whose official site returned no retrievable static content during this research, likely because it is a client-side rendered storefront this session's fetch tooling could not read. Similarweb shows no measurable public traffic for the domain either. Manufacturing, funding, ownership, pricing, and distribution details could not be independently verified this session; a manual browser visit would be needed for a fuller profile.
- Partnership angles
- Site content was not retrievable this session, so business scale and current needs are effectively unverified from outside sources · No measurable public traffic data suggests a smaller or early-stage brand, though this is not confirmed · Any partnership discussion would need to start with basic company verification given the lack of accessible public information.
Malaysia · Skincare (cleanser, serum, moisturizer)
Paloma Site ↗
Malaysian "scientist-made, clinically tested" skincare brand built around Southeast Asian superfruits, herbs and botanical traditions.
- Parent
- Independent · Founded 2023 (Koh Li Tim, per press)
- Revenue
- not disclosed
- Channels
- DTC site (visitpaloma.com); traffic and pricing suggest an internationally (US-)facing DTC operation rather than a disclosed local retail network
- Manufacturing
- Not disclosed — About page states Paloma develops products with 'our very own in-house formulator, a medical scientist (PhD),' but does not state whether physical manufacturing/production itself happens in-house or via a contract manufacturer, nor the production country (visitpaloma.com About page).
- Contact
- https://visitpaloma.com/pages/contact
- Leaders
- Koh Li Tim, Founder (per press)
- Analyst view
- Paloma is a Southeast Asian skincare brand marketed around regional biodiversity and 'time-honored' botanical ingredients, formulated in-house by a PhD medical scientist according to its own About page. Similarweb shows a small audience that is overwhelmingly US-based by the metrics available and has fallen sharply (down about 64%) month over month, with organic search as the main channel; no global, country or category rank could be computed, indicating very small current scale. Hero products (cleansers, serums, kits) are priced in the masstige range ($22-100). No source discloses whether phy
- Partnership angles
- An in-house PhD formulator suggests the brand values scientific credibility and may be receptive to co-developed actives with solid research backing · A sharp recent traffic decline suggests the brand may be in a rebuilding phase where supply-chain or product moves could accompany a relaunch push · Regional-botanical storytelling implies interest in traceable, story-friendly Southeast Asian ingredient sourcing.
Malaysia · Petaling Jaya, Selangor · Halal skincare and personal care
Safi Site ↗
Malaysia's No.1 halal personal-care brand, sold through retail pharmacies/hypermarkets and e-commerce (Shopee/Lazada).
- Parent
- Wipro Unza Malaysia Sdn Bhd (Wipro Consumer Care, part of Wipro Enterprises) · private (Wipro Enterprises is the unlisted consumer-care arm, separate from listed Wipro Ltd) · Founded Predates Wipro's 2007 acquisition of Unza Holdings; exact founding year not publicly confirmed
- Revenue
- not disclosed
- Funding
- Wholly owned subsidiary brand of Wipro Unza Malaysia Sdn Bhd, part of Wipro Enterprises, majority owned by Azim Premji; no separate funding round disclosed (safi.com.my).
- Channels
- DTC site · Watsons · Guardian · Lazada · Shopee · nationwide pharmacies and hypermarkets
- Manufacturing
- In-house · Made in Malaysia — Brand's own About-Us page states 'SAFI is manufactured 100% in factories located in Malaysia' at ISO- and GMP-certified facilities, and that Safi is fully owned by parent Wipro Unza Malaysia Sdn Bhd (safi.com.my).
- Contact
- safi.com.my/contact-us; social channels @safimalaysia
- Analyst view
- Safi is a long-established Malaysian halal skincare and personal-care brand, wholly owned and manufactured in-house by parent Wipro Unza Malaysia at ISO/GMP-certified domestic factories. It targets Muslim consumers with JAKIM halal certification and alcohol/gelatin-free formulas, distributing through pharmacies, hypermarkets, and marketplaces (Lazada, Shopee) alongside its own site. As part of the larger Wipro Enterprises group it defends mass-market halal-beauty share in Malaysia.
- Partnership angles
- Fully in-house, group-owned manufacturing means new supplier relationships would most likely be negotiated at the Wipro Unza group level rather than the Safi brand alone · Halal-certified positioning requires any new ingredient or contract activity to meet JAKIM certification requirements · Mass-market pharmacy/hypermarket distribution keeps cost-per-unit a central formulation consideration.
Malaysia · Klang Valley, Malaysia (exact city not stated in available sources) · Skincare and cosmetics
Simplysiti Site ↗
Personal beauty brand of Malaysian entertainment icon Dato' Sri Siti Nurhaliza celebrating 'elegance and self-expression,' sold via the brand's own site and marketplace channels (Shopee/Lazada).
- Parent
- Founder-owned (Dato' Sri Siti Nurhaliza) · Founded not specified in available sources
- Revenue
- not disclosed
- Funding
- Privately founded and owned by singer Dato' Sri Siti Nurhaliza Tarudin since 2010; no external funding round disclosed (simplysiti.com.my).
- Channels
- DTC site
- Manufacturing
- Not disclosed — Brand's own About-Us page (founded 30 March 2010 by singer Dato' Sri Siti Nurhaliza) covers brand history and positioning but discloses no manufacturing location or in-house-vs-contract detail (simplysiti.com.my).
- Contact
- info@sst.com; +60 3-4141522
- Leaders
- Dato' Sri Siti Nurhaliza Tarudin, Founder — source: simplysiti.com.my About Us
- Analyst view
- SimplySiti is a Malaysian color-cosmetics and skincare brand founded in 2010 by celebrity singer Dato' Sri Siti Nurhaliza, built around drugstore-level pricing (lipsticks/foundations under roughly RM60). Similarweb traffic is small and almost entirely domestic, fitting a locally focused celebrity brand rather than one pursuing export growth. It markets itself as a 'premium local brand' at mass pricing but discloses no manufacturing or funding; its asset is founder-driven local recognition.
- Partnership angles
- Mass-market Malaysian pricing keeps cost-per-unit and reliable, small-batch production central to any supplier relationship · Celebrity-founder model favors frequent, trend-responsive shade and product launches over slow-moving lines · No disclosed manufacturing partner leaves current production arrangements unverified publicly.
Malaysia · Ampang, Kuala Lumpur, Malaysia · Makeup & hybrid skincare
Velvet Vanity Site ↗
Malaysian vegan/cruelty-free 'hybrid beauty' makeup and skincare-infused brand, D2C via its own site and Shopee, with products developed locally in Malaysia and shipped via NinjaVan/J&T/Shopee Xpress.
- Parent
- Velvet Vanity Sdn Bhd (1176278-P) · Founded 2016
- Revenue
- Not disclosed
- Funding
- Privately held as Velvet Vanity Sdn Bhd (Malaysian company registration 1176278-P); no external funding round disclosed.
- Channels
- DTC site · physical store (per site's 'Store' link)
- Manufacturing
- Not disclosed — Brand's own 'Our Story' page (est. 2016, registered as Velvet Vanity Sdn Bhd) covers brand philosophy but names no manufacturer, factory, or country of production (velvetvanity.co).
- Contact
- Via velvetvanity.co/pages/about-us
- Leaders
- Adlina Nadirah, Founder & Managing Director (architecture graduate) — buro247.my, tatlerasia.com
- Analyst view
- Velvet Vanity is a Malaysian makeup-and-skincare hybrid brand established in 2016 around a 'fuss-free,' multi-tasking philosophy, registered locally as Velvet Vanity Sdn Bhd. Similarweb shows a small, mostly domestic audience (85% Malaysia) with modest US reach, selling via its own site plus one physical store. Prices near RM65-80 sit above drugstore pricing but below prestige levels, a regional masstige position. No manufacturing location or funding history is disclosed.
- Partnership angles
- Multi-tasking 'hybrid' product philosophy (makeup plus skincare in one product) implies a need for formulation partners comfortable combining both categories · Masstige Malaysian pricing keeps cost control important alongside quality perception · No disclosed manufacturer leaves current production arrangements unverified publicly.