pure-and-simple Pure and Simple Hydration Serum
pure-and-simple Pure and Simple Hydration Serum lists 12 ingredients on its label, 10 decoded. See what each one does, its irritancy and comedogenic tendency, and its status in national inventories.
Ingredients overview
Label order. Colour is our internal rating: green routine, yellow restricted or worth a look, red prohibited or high-risk, grey not yet decoded.
Ingredients are listed in label order; the order reflects the label only, not exact concentrations.
Highlights
Free of alcoholFree of fragranceFree of parabensFree of siliconesFree of sulfatesFree of mineral oilFree of essential oilsFree of formaldehyde releasers
Key ingredients
- ANTIPLAQUE
- Water
- DENATURANT
- Glycerin
- SKIN CONDITIONING
- Phragmites Communis ExtractPoria Cocos ExtractBellis Perennis Flower ExtractBeta Vulgaris Root Extract
- BINDING
- Hydrolyzed Corn Starch
- ANTICORROSIVE
- Sodium Benzoate
Other ingredients
Linolenic/Linoleic AcidPotassium SorbateAlginAloe Barbadensis Powder*
Skim through
| Ingredient | What it does | Irr. · Com. | Rating |
|---|---|---|---|
| Water | ANTIPLAQUE, SKIN CONDITIONING, SOLVENT | 0 · 0 | Green |
| Glycerin | DENATURANT, HAIR CONDITIONING, HUMECTANT, ORAL CARE, SKIN PROTECTING, SOLVENT, VISCOSITY CONTROLLING, PERFUMING, FRAGRANCE, SKIN CONDITIONING - HUMECTANT | 0 · 0 | Green |
| Linolenic/Linoleic Acid | Not decoded yet | — | — |
| Phragmites Communis Extract | SKIN CONDITIONING | — | Green |
| Poria Cocos Extract | SKIN CONDITIONING | 0 · 0 | Green |
| Bellis Perennis Flower Extract | SKIN CONDITIONING | 0 · 0 | Green |
| Hydrolyzed Corn Starch | BINDING, HUMECTANT, SKIN CONDITIONING, VISCOSITY CONTROLLING | 0 · 0 | Green |
| Beta Vulgaris Root Extract | SKIN CONDITIONING | 0 · 0 | Green |
| Sodium Benzoate | ANTICORROSIVE, FRAGRANCE, PRESERVATIVE · 限制 V/1 | 0 · – | Yellow |
| Potassium Sorbate | FRAGRANCE, PRESERVATIVE · 限制 V/4 | 0 · – | Yellow |
| Algin | BINDING, FRAGRANCE, VISCOSITY CONTROLLING | 0 · 0 | Green |
| Aloe Barbadensis Powder* | Not decoded yet | — | — |
Ingredients explained
- Water
- Primary solvent and base; requires preservative system to prevent microbial growth
- Glycerin
- Workhorse humectant at 3–10%; tacky at high levels, pair with occlusives
- Linolenic/Linoleic Acid
- Not decoded yet
- Phragmites Communis Extract
- Phragmites communis extract, primarily hydrating and conditioning; extraction method affects activity, control oxidation.
- Poria Cocos Extract
- Poria extract, traditionally used for hydration balance; data limited, usually a co-formulant
- Bellis Perennis Flower Extract
- Daisy flower extract, traditional conditioner at low levels; botanical, potential pollen allergen risk
- Hydrolyzed Corn Starch
- Hygroscopic starch for humidity control/filming; needs preservative, low comedogenicity.
- Beta Vulgaris Root Extract
- Plant root extract used as a skin conditioning agent to improve skin texture and barrier function.
- Sodium Benzoate
- Preservative booster, effective below pH 4.5; combinable with sorbates
- Potassium Sorbate
- Preservative effective below pH 6; combinable with sodium benzoate
- Algin
- Seaweed-derived thickener at 0.1–1%; provides gel texture, mind calcium ion compatibility
- Aloe Barbadensis Powder*
- Not decoded yet
Source: full ingredient list published on the product label, collected 2026-09-19. Ratings are our internal reading, not a regulatory conclusion. · Product page
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