Market · buyers
Global cosmetic brand target list · 735
Third-party view of each brand: monthly site visits and ranks, parent and listing, public revenue and funding, channels and price tier, in-house vs contract manufacturing (with evidence), public corporate contacts and leaders, analyst-style read and partnership angles.
Public facts only: revenue with year and source, never estimated; traffic from Similarweb public pages (month shown); manufacturing model backed by official or press wording. Enrichment done for 735 brands, 465 with Similarweb monthly visits; the rest are small sites whose figure Similarweb does not show, never estimated. Manufacturing model only from official sites, Wikipedia or legally required manufacturer disclosures; otherwise marked not disclosed.
Indonesia · Yogyakarta · Skincare (cleansers, toners, serums, sunscreen)
Avoskin Site ↗
- 63.2KMonthly visits · 2026-08
- #499,886Global rank
- #57 (Beauty and Cosmetics, Indonesia)Category rank
- 37.63%Bounce
- 2.59Pages/visit
- 00:01:47Duration
Top regions:Indonesia 74.93% · United States 16.28% · Cambodia 8.79% · Top source:Organic Search 54.36%
"Green and clean beauty" Indonesian skincare brand blending natural ingredients (avocado, Bali/Java-sourced botanicals) with dermatologist-tested, cruelty-free formulations, sold via Shopee, Tokopedia and its own site.
- Parent
- PT AVO Innovation Technology · Founded 2014 (Anugrah Pakerti)
- Revenue
- not disclosed
- Channels
- DTC site · AVO Store franchise network · business-opportunity partner program
- Manufacturing
- Not disclosed — About page states a 'People, Planet, and Profit' fair-trade philosophy toward upstream/downstream partners but does not disclose manufacturing location or in-house-vs-contract status (brand About Us page).
- Contact
- https://www.avoskinbeauty.com/avo-store-landing-page
- Leaders
- Anugrah Pakerti, Founder
- Analyst view
- Avoskin is an Indonesian skincare brand run by PT AVO Innovation Technology, selling serums DTC alongside an 'AVO Store' franchise-style network and a partner business-opportunity program. Hero prices (IDR 190,000-300,000) sit in a masstige tier locally. The brand states a 'people, planet, profit' fair-trade philosophy toward its partners but does not disclose manufacturing location or model. Traffic is majority Indonesian with a notable US secondary market.
- Partnership angles
- Runs an 'AVO Store' franchise and business-opportunity program, indicating an active push to expand physical retail partners · States a fair-trade commitment to upstream and downstream partners, favoring documented, ethically-sourced supply relationships · Notable US traffic alongside its Indonesian base suggests early interest in cross-border market or regulatory support.
Indonesia · South Jakarta, Indonesia · Makeup (face base, powder) plus BLP Skin skincare line
BLP Beauty Site ↗
- 21.4KMonthly visits · 2026-08
- #922,741Global rank
- #127 (Beauty and Cosmetics, Indonesia)Category rank
- 40.73%Bounce
- 4.66Pages/visit
- 00:01:31Duration
Top regions:Indonesia 88.44% · India 8.15% · United States 3.42% · Top source:Organic Search 66.52%
Founder-led (Lizzie Parra), vegan and cruelty-free Indonesian makeup and skincare brand sold online via blpbeauty.com, Shopee and Lazada, plus offline retail.
- Parent
- PT Lizzie Parra Kreasi · Founded 2016 (May 2016)
- Revenue
- not disclosed
- Channels
- DTC site (Shopify) · formal reseller program ('BLPpreneur') · physical stores referenced · active social commerce (Instagram, TikTok, YouTube, Facebook).
- Manufacturing
- Not disclosed · Made in Indonesia — About page identifies the operating entity as PT Lizzie Parra Kreasi but does not state whether manufacturing is in-house or contracted (brand About page).
- Contact
- Via blpbeauty.com; HQ Jl. Limau II No.3, South Jakarta
- Leaders
- Elizabeth Christina Prameswari ('Lizzie Parra'), Founder — source: LinkedIn/company profile
- Analyst view
- BLP Beauty is an Indonesian color-cosmetics brand operated by PT Lizzie Parra Kreasi, selling direct via its own storefront alongside a formal reseller ('BLPpreneur') network and active social-commerce presence. Traffic is modest but well-engaged (nearly five pages per visit) with organic search dominant and India and the US as secondary audiences. Pricing sits in an accessible mid-range band typical of Indonesian mass-market makeup. No public funding or acquisition activity was identified.
- Partnership angles
- A reseller-driven growth model implies a need for consistent, scalable supply to support a distributed sales network · Accessible mid-range pricing suggests ongoing cost discipline in formulation and packaging choices · Active social-commerce presence points to demand for frequent new-SKU launches to keep content fresh.
Indonesia · Jatinegara/Cipinang, Jakarta, Indonesia · Natural skincare
Bhumi Site ↗
- 43.1KMonthly visits · 2026-08
- #813,285Global rank
- 45.94%Bounce
- 2.55Pages/visit
- 00:04:43Duration
Top regions:Indonesia 100% · Top source:Direct 72.97%
Jakarta-based natural, essential-oil skincare brand founded by sibling entrepreneurs, sold via its own site, e-commerce marketplaces and social commerce across Indonesia.
- Parent
- PT Riza Kreasi Naturalindo · Founded 2016 (company); brand launched 2017
- Revenue
- Not disclosed
- Channels
- DTC site; broader retail footprint could not be verified this session since About/FAQ pages were blocked to automated fetch.
- Manufacturing
- Not disclosed — Similarweb's site description names the operator as PT Riza Kreasi Naturalindo (brand established 2017); the official About/FAQ pages returned HTTP 403 to automated fetch, so manufacturing location/model is not independently confirmed.
- Contact
- hello@bhumi.co.id; bhumi.co.id/en/information/about_us
- Leaders
- Rizkia Rashed and Ahmad Rashed, sibling Co-Founders (Ahmad Rashed: Co-Founder & Chief Operational Officer) — brandoke.com, linkedin.com/in/ahmad-rashed-828a7aa0
- Analyst view
- Bhumi is an Indonesian natural-skincare brand founded in 2017 and operated by PT Riza Kreasi Naturalindo, positioned around nature-derived ingredients. Traffic is entirely domestic with direct navigation as the leading channel and an unusually long average visit duration, suggesting a loyal returning-customer base rather than broad new-visitor acquisition. The brand's own About/FAQ pages were inaccessible to automated review this cycle. No public funding or acquisition activity was identified.
- Partnership angles
- A natural-ingredients positioning suggests any new actives would need clear sourcing/traceability documentation to support brand claims · High apparent customer loyalty (long visit durations, direct-traffic dominance) suggests room to expand the line for repeat buyers rather than needing broad acquisition support · As a smaller independent brand it likely values flexible minimum-order quantities.
Indonesia · Jakarta · Color cosmetics, skincare, fragrance & body
Buttonscarves Beauty Site ↗
Beauty line of Indonesian modest-fashion group Modinity, extending founder Linda Anggrea's Buttonscarves brand from headscarves into makeup, skincare and fragrance.
- Parent
- Modinity Group · Founded 2016 (Buttonscarves parent brand, Linda Anggrea); beauty line launched later, exact year not publicly disclosed
- Revenue
- not disclosed
- Channels
- DTC site · store locator listing physical retail across Southeast Asia · Instagram/TikTok/YouTube
- Manufacturing
- Not disclosed — About Us page emphasizes craftsmanship and a decade of growth as a Southeast Asian fashion house but does not state whether the newer beauty/fragrance line is made in-house or by a contract manufacturer, nor name a production country (brand About page).
- Contact
- https://buttonscarves.com
- Leaders
- Linda Anggrea, Founder & CEO, Modinity Group/Buttonscarves
- Analyst view
- Buttonscarves is a Southeast Asia-born modest-fashion house built over roughly a decade around scarves and accessories, now extended into beauty and fragrance under 'Buttonscarves Beauty'. It sells via its own site and a growing regional retail footprint, backed by Instagram/TikTok marketing. Traffic is Indonesia-first (69%). Public sources do not disclose whether beauty products are made in-house or by outside manufacturers, or where.
- Partnership angles
- Recently extended from scarves/apparel into a dedicated beauty and fragrance line, so it likely still needs formulation and production partners with cosmetics-specific expertise · Southeast-Asia-first distribution with a growing regional retail footprint suggests appetite for partners who can support multi-market registration · No public manufacturing disclosure suggests an early-stage beauty operation still assembling its supply chain.
Indonesia · South Jakarta, Indonesia · Makeup and skincare (base, brows, lips, cleansers, serums, sunscreen)
Dear Me Beauty Site ↗
'People-powered' halal, cruelty-free, BPOM-certified local beauty brand for everyday Indonesian women, sold via Shopee/Lazada/TikTok Shop and frequent cross-brand collaborations.
- Parent
- PT Garland Cantik Indonesia · Founded 2017
- Revenue
- not disclosed
- Channels
- DTC site · physical stores referenced · cross-brand collaborations (KFC, SASA, Yupi, Nissin) · social/WhatsApp/Line ordering.
- Manufacturing
- Not disclosed · Made in Indonesia — Homepage identifies the operating entity as PT Garland Cantik Indonesia but does not disclose factory ownership or manufacturing location (brand homepage).
- Contact
- Via dearmebeauty.com customer service; HQ South Jakarta
- Leaders
- Nikita Wiradiputri, CEO & Co-Founder — source: cantika.com (Dec 2024 interview)
- Analyst view
- Dear Me Beauty is an Indonesian color-cosmetics brand operated by PT Garland Cantik Indonesia, offering an accessible price ladder from roughly Rp49,000 lip products to under Rp180,000 complexion items. It runs co-branded promotions with mainstream consumer names (KFC, SASA, Yupi, Nissin), pointing to a cross-brand collaboration strategy. Traffic skews heavily Indonesian with a notable US segment. No public funding or acquisition activity was identified.
- Partnership angles
- Frequent cross-brand collaborations suggest interest in fast-turnaround, limited-edition formulation and packaging runs · Accessible pricing across a broad color-cosmetics range implies ongoing cost pressure on formulation and packaging suppliers · A social/messaging-app-led sales model suggests demand for frequent new-SKU drops to sustain engagement.
Indonesia · Jakarta, Indonesia · Clinical/dermatology-based skincare (clinic services plus Erha Ultimate/Erha21 retail lines)
Erha Site ↗
- 32.6KMonthly visits · 2026-08
- 83.87%Bounce
- 1.37Pages/visit
- 00:00:13Duration
Top regions:Indonesia 100% · Top source:Organic Search 49.76%
Indonesia's first dermatologist-founded 'Intelligent DermaBeauty' ecosystem, combining skin/hair clinics with retail skincare sold through its clinics, modern trade and e-commerce.
- Parent
- Erha Clinical Group · Founded 1999 (established 28 September 1999; founder's private dermatology practice began 1998)
- Revenue
- not disclosed
- Channels
- E-commerce/DTC (Similarweb category: Ecommerce and Shopping); brand is understood to have dermatology-clinic heritage, but a full channel list could not be verified this session since the official site was unreachable.
- Manufacturing
- Not disclosed — Official site (erha.co.id) returned an invalid-SSL-certificate error on repeated automated fetch attempts (both https and http) and has no Wikipedia article; manufacturing details are not independently verifiable within budget.
- Contact
- dear@erha.co.id, cs@erhastore.co.id; +62-21-50922121; HQ Treasury Tower, SCBD, Jakarta
- Leaders
- dr. Ronny Pramoedya Handoko, Sp.DVE, Founder — source: erhaultimate.co.id, erha.co.id
- Analyst view
- Erha is an Indonesia-founded dermatology-heritage skincare brand with an entirely domestic traffic base and organic search as its leading channel. The brand's own site could not be reached for automated review this cycle (a certificate error blocked the connection), and no Wikipedia entry was found, limiting verifiable detail on ownership, manufacturing and funding. A high bounce rate and short visit duration relative to peers may reflect single-SKU, transactional visits.
- Partnership angles
- A dermatology heritage suggests interest in clinically-substantiated actives and documentation supporting efficacy claims · Limited visible digital-channel diversity suggests reliance on clinic/practitioner relationships alongside e-commerce, implying steadier supply-cadence needs than a pure DTC brand · An established domestic brand likely prioritizes formulation consistency over rapid new-SKU turnover.
Indonesia · Vegan color cosmetics and skincare
Esqa Cosmetics Site ↗
Indonesia's first vegan, halal-certified makeup brand with roughly 120 SKUs, sold across Sociolla, Sephora and Watsons in Southeast Asia; raised a $6M Series A led by Unilever Ventures.
- Parent
- Independent (Unilever Ventures - minority investor) · Founded 2016 (Cindy Angelina & Kezia Trihatmanto)
- Revenue
- not disclosed
- Channels
- DTC site · official reseller network (per /pages/official-resellers)
- Manufacturing
- Not disclosed — About-us page covers the founders' story and 2016 launch as a vegan, Halal-certified cosmetics brand but does not state whether products are made in-house or by a contract manufacturer, or name a production country (brand About page).
- Contact
- contact.retail@esqacosmetics.com
- Leaders
- Cindy Angelina, Co-founder; Kezia Trihatmanto, Co-founder
- Analyst view
- ESQA Cosmetics is a Jakarta color-cosmetics brand launched June 2016 by two LA-educated friends, positioned as Indonesia's first vegan, Halal-certified makeup line with fashion-forward packaging. It sells via its own DTC site and an official-reseller network; traffic is overwhelmingly domestic (98%+) with low pages-per-visit. Public sources disclose no manufacturing arrangement, funding, or ownership.
- Partnership angles
- Vegan and Halal-certified positioning means any new formulation or ingredient must come with matching certification and documentation · Near-total reliance on the domestic Indonesian market suggests room for a partner who can support export-market formulation adjustments · Fashion-forward, trend-driven packaging suggests a preference for manufacturing partners comfortable with frequent SKU refreshes.
Indonesia · West Jakarta, Indonesia (Kalideres) · Affordable mass skincare (cleansers, masks, serums, eye cream)
Glad2Glow Site ↗
Fast-growing, China-trend-inspired affordable skincare brand sold mainly through Shopee and TikTok Shop, riding Indonesia's wave of Chinese-manufactured 'dupe' skincare alongside peers like Skintific.
- Parent
- PT Suntone Wisdom Indonesia · Founded 2022
- Revenue
- not disclosed
- Manufacturing
- Not disclosed — Official site (glad2glow.co) was unreachable (connection errors) on repeated attempts, Similarweb has no listing for the domain ('no Similarweb data'), and a Brave search returned HTTP 429 (not retried per rate-limit rule); no information could be gathered beyond the brand name, website and country supplied.
- Contact
- Via glad2glow.co website and marketplace stores; registrant PT Suntone Wisdom Indonesia, Kalideres, West Jakarta
- Leaders
- Ownership publicly disputed/unconfirmed — Indonesian media (IDN Times) reports claims naming individuals (e.g. Fitri Utami, Aliyyah Kohl) without supporting evidence
- Analyst view
- Glad2Glow could not be meaningfully profiled this cycle: its website was unreachable across repeated automated attempts, it has no listing in the traffic-analytics source used, and a third-party search query hit a rate limit before results could be reviewed. Based on the brand name and country context it is presumed to be a small Indonesian beauty label, but ownership, manufacturing, pricing, channels and funding are all unconfirmed. This profile should be revisited once the site is reachable.
- Partnership angles
- Insufficient verified information to characterize specific partnership needs this cycle · If active, a small/early-stage Indonesian beauty brand of this type would typically need flexible minimum-order-quantity production and basic formulation support to launch or sustain a catalog.
Indonesia · Sleman, Yogyakarta, Indonesia · Skincare
Lacoco Site ↗
Yogyakarta-based natural/clean skincare brand under AVO Innovation Technology's multi-brand portfolio, sold via its own site, thousands of reseller distributors and marketplaces (Shopee, Tokopedia) across Indonesia.
- Parent
- PT AVO Innovation Technology (also owns Avoskin, Looke Cosmetics, Oasea, Glow Better) · Founded 2017 (Yogyakarta); first product (Watermelon Glow Mask) launched April 2018
- Revenue
- Not disclosed
- Channels
- Shopee · Lazada · Tokopedia · DTC site.
- Manufacturing
- Not disclosed — Homepage markets 'Engineered Natural Skincare' but does not name a manufacturer or factory; a dedicated About Us page exists but was not reachable within budget.
- Contact
- Via lacoco.co.id (official resellers on Shopee/Tokopedia/Instagram); parent AVO Innovation Technology corporate contact for brand partnerships
- Leaders
- Anugrah Pakerti, Founder & CEO of PT AVO Innovation Technology (Forbes 30 Under 30 Asia 2020; Prestige Indonesia 40 Under 40 2022) — instagram.com/p/Cj4YPVoBOkp
- Analyst view
- Lacoco markets itself as 'Engineered Natural Skincare' at a mid-range Indonesian price point (roughly Rp200,000-280,000, notably higher than many domestic peers) and distributes primarily through Shopee, Lazada and Tokopedia. A product-authentication link on its site points to anti-counterfeiting concerns common in the Indonesian beauty market. Traffic shows a high bounce rate and very short visit duration, suggesting mostly single-product lookups.
- Partnership angles
- Above-average local pricing suggests room for ingredient or formulation stories that justify a premium versus mass Indonesian peers · Marketplace-first distribution rather than owned retail suggests a need for supply that matches promotional/flash-sale demand spikes on those platforms · Visible anti-counterfeiting measures suggest sensitivity to packaging/product security features.
Indonesia · South Jakarta, Indonesia · Makeup — face base, powder, foundation, cushion
Luxcrime Site ↗
- 28.3KMonthly visits · 2026-08
- 87.64%Bounce
- 1.46Pages/visit
- 00:00:23Duration
Top regions:Indonesia 100% · Top source:Organic Search 41.24%
Indonesian local powder-and-foundation specialist with both online (luxcrime.com, Shopee, Lazada) and offline retail operations following fast beauty-trend cycles.
- Parent
- PT Luxury Cantika Indonesia (also referenced as PT Hypesfast Karya Nusantara on the official site) · Founded 2015
- Revenue
- not disclosed
- Channels
- DTC site (Shopify) · active Instagram/TikTok social commerce.
- Manufacturing
- Not disclosed · Made in Indonesia — Homepage identifies the operating entity as PT Hypesfast Karya Nusantara (Jakarta Selatan) but does not state whether production is in-house or contracted (brand homepage).
- Contact
- info@luxcrime.com; WhatsApp +62 853-4519-3779 / +62 853-1111-1010; HQ Graha Binakarsa Building, Jl. HR Rasuna Said, South Jakarta
- Leaders
- Ahmad Nurul Fajri, Founder & Director — source: LinkedIn
- Analyst view
- Luxcrime is a self-described 'favorite local' Indonesian complexion-makeup brand (powders, foundations, cushions) operated by PT Hypesfast Karya Nusantara, sold direct via a Shopify storefront with active social-commerce presence. Pricing runs from budget lip and blush items to a mid-range foundation/concealer tier, positioning it as an affordable local alternative to international complexion brands. No public funding was identified.
- Partnership angles
- Positioning as an affordable 'local' alternative to international complexion brands suggests ongoing cost pressure on foundation/cushion formulation and packaging · Promotion-heavy, social-commerce-driven sales suggest demand for frequent limited-edition shades or finishes · As a single-brand operator it likely values simple, fast-turnaround production relationships.
Indonesia · Malang · Skincare, body care, personal care
MS Glow Site ↗
- 37.5KMonthly visits · 2026-08
- #991,118Global rank
- #129 (Beauty and Cosmetics, Indonesia)Category rank
- 81.59%Bounce
- 1.17Pages/visit
- 00:00:22Duration
Top regions:Indonesia 100% · Top source:Organic search 41.19%
One of Indonesia's largest mass-market halal/BPOM-certified skincare brands, sold through a nationwide reseller/agent network and marketplaces, with distribution reaching Malaysia, Singapore, Japan and the Middle East.
- Parent
- PT Kosmetika Cantik Indonesia · Founded 2013 (Shandy Purnamasari & Kadek Maharani Kemala Dewi)
- Revenue
- not disclosed
- Channels
- DTC site (msglowid.com) · MS Glow Aesthetic Clinic network; no marketplace or third-party retail partners confirmed on-site this session
- Manufacturing
- Not disclosed · Made in Indonesia — Site states MS Glow is a brand line under 'PT. Kosmetika Cantik Indonesia', established 2013; Indonesian Wikipedia search results describe it as run by Gilang Widya Pramana's wife Shandy Purnamasari. Neither source states own-factory versus contract/maklon manufacturing, and product listing pages (Shop/Products) returned 404 this session so hero pricing was not independently confirmed (brand site; id.wikipedia.org search).
- Contact
- https://msglowid.com/Contact
- Leaders
- Shandy Purnamasari, CEO/Co-founder; Kadek Maharani Kemala Dewi, Co-founder
- Analyst view
- MS Glow is a large Indonesian beauty brand established 2013 under PT Kosmetika Cantik Indonesia, built around a 'Magic For Skin' concept with an affiliated aesthetic-clinic network. Indonesian Wikipedia ties its operation to entrepreneur Gilang Widya Pramana's wife, Shandy Purnamasari. Its e-commerce pages could not be rendered this session, so hero pricing and its manufacturing model remain unconfirmed.
- Partnership angles
- Scale and mass-market reach (large owner group, clinic network, celebrity endorsements) suggest an operation likely already running high-volume production, so any new partner would need to match that scale · Public manufacturing disclosure is limited, so confirming current in-house-versus-contract status would be a necessary first step · Affiliated aesthetic-clinic business suggests possible interest in clinically-oriented or dermo-cosmetic formulations alongside its mass skincare line.
Indonesia · Central Jakarta, Indonesia · Natural/organic skincare (centella, ginseng, bio-retinol lines)
Npure Site ↗
TikTok- and Shopee-native 'natural organic' skincare brand built around the #GenerasiKulitSehat mission, BPOM- and halal-certified, sold heavily through Shopee, TikTok Shop and livestream commerce.
- Parent
- PT Penta Natural Kosmetindo (member of PT Sukses Corp International) · Founded 2017
- Revenue
- not disclosed
- Channels
- DTC site; broader retail footprint not confirmed this session.
- Manufacturing
- Not disclosed · Made in Indonesia — Homepage identifies the manufacturer as PT Penta Natural Kosmetindo, 'a member of Sukses Corp International'; the page does not state an in-house-vs-contract split (brand homepage).
- Contact
- NPURE Care support via npure.co.id; HQ Jl. Raya Mangga Besar No.113 Lantai 5, Jakarta Pusat
- Leaders
- Founding/co-founder team named only in secondary sources (e.g. Willy Handoko, Kezia Rachely and others); no single founder confirmed by primary company sources — source: brandwiki.lazada.co.id
- Analyst view
- Npure is an Indonesian natural-skincare brand built around a 'Skincare, Sport & Superfood' wellness positioning and centella/niacinamide-led formulations, operated by PT Penta Natural Kosmetindo under the Sukses Corp International group. Traffic is entirely domestic with organic search as the leading channel, and a global rank in the single-digit millions indicates a modest but established digital footprint. No public funding or acquisition activity was identified.
- Partnership angles
- A wellness-adjacent 'skin health' narrative suggests interest in actives with clear efficacy/safety documentation to support claims · Entirely domestic traffic suggests the brand is still building its digital footprint, implying near-term focus on core-market formulation refresh over export-ready development · Group ownership suggests some new-product decisions may involve the parent's own sourcing relationships.
Indonesia · Jakarta, Indonesia · Skincare
Originote Site ↗
Jakarta-based 'Affordable Skincare for All' brand expanding from e-commerce into modern retail across Indonesia, Thailand, Vietnam and Malaysia via a 2025 distribution deal with PT Soho Global Health's PPG.
- Parent
- PT Sea Makeup Beauty · Founded 2021 (company, PT Sea Makeup Beauty); brand entered the Indonesian market in 2022
- Revenue
- Not disclosed
- Channels
- Tokopedia · Shopee · Lazada · Blibli · Sociolla · WhatsApp ordering.
- Manufacturing
- Not disclosed — Homepage markets 'Affordable Skincare for All' but does not name a manufacturer, PT entity, or factory location; Similarweb showed no data for this domain ('no Similarweb data').
- Contact
- Via theoriginote.id / theoriginote.com; offline distribution partner PT Parit Padang Global (PPG, subsidiary of PT Soho Global Health Tbk)
- Analyst view
- Originote positions itself around simplicity and ingredient honesty under the tagline 'Affordable Skincare for All,' distributing almost entirely through Indonesian marketplaces (Tokopedia, Shopee, Lazada, Blibli, Sociolla) and WhatsApp ordering rather than a heavy owned-store model. No third-party traffic data was available from the analytics source used. No manufacturer or factory location was disclosed, and no public funding activity was identified.
- Partnership angles
- Marketplace-first, no-owned-store distribution suggests a need for supply that can flex with platform promotional cycles rather than steady retail restocking · An affordability-focused positioning implies ongoing cost discipline in formulation and packaging · As a newer entrant with no disclosed manufacturer, it may still be finalizing longer-term production partnerships.
Indonesia · Jakarta Selatan, Indonesia · Makeup & skincare
Rose All Day Site ↗
- 5.9KMonthly visits · 2026-08
- #3,366,592Global rank
- #313 (Beauty and Cosmetics, Indonesia)Category rank
- 36%Bounce
- 1.52Pages/visit
- 00:00:14Duration
Top regions:Indonesia 90.03% · United States 9.97% · Top source:Organic Search 40.61%
VC-backed Indonesian 'no-makeup makeup' and skincare brand that started on Shopee in 2017 and added offline retail from 2019, positioned as clean, vegan and halal-certified.
- Parent
- PT Rose Cosmetics International · Founded 2017
- Revenue
- Not disclosed (company has disclosed $5.9M total funding raised — this is funding, not revenue — via a 2020 Seed round led by AC Ventures and a Dec 2023 Series A led by SWC Global with DSG Consumer Partners, per Indexed.vc/LinkedIn)
- Channels
- Shopee · Tokopedia · TikTok Shop (per brand's own maintenance-page notice); DTC site temporarily offline
- Manufacturing
- Not disclosed — Official site was offline for maintenance this session ('taking a quick beauty rest'); no independent manufacturing disclosure was found. The maintenance page states products remain available via Shopee, Tokopedia and TikTok Shop.
- Contact
- hello@roseallday.co; roseallday.co
- Leaders
- Cindy Nyoto Gunawan, Co-Founder & CEO; Tiffany Danielle, Co-Founder, CMO & Head of Product Development (Forbes 30 Under 30 Asia 2023); Samantha Wijaya, Co-Founder — idntimes.com, linkedin.com/company/pt-rose-cosmetics-international
- Analyst view
- Rose All Day is an Indonesian beauty brand selling mainly through Shopee, Tokopedia and TikTok Shop; its own site was offline for maintenance during this research. Similarweb shows a small, Indonesia-concentrated audience with brief visit durations, consistent with a marketplace-led business. No founder, funding or manufacturing details are disclosed on the brand's own channels. The model is typical of Indonesia's crowded influencer-adjacent indie beauty segment.
- Partnership angles
- Marketplace-first distribution over its own site suggests a lean operating model that would value flexible, smaller-batch manufacturing support · No disclosed manufacturing partner leaves room for stable contract-production capacity to matter as the brand scales · Indie, influencer-adjacent positioning favors fast, trend-responsive product development.
Indonesia · Jakarta · Body care, facial skincare, hair care (brightening/whitening focus)
Scarlett Whitening Site ↗
Celebrity-founded Indonesian brand sold via an official reseller network, Shopee/Lazada marketplaces, and heavy TikTok Shop live-selling.
- Parent
- Self-owned by founder (no separate publicly disclosed parent corporate entity) · Founded 2017
- Revenue
- Not disclosed (annual); local media cited Rp23.8 billion in Q2 2022 product sales (Bisnis.com/IDN Times, 2022)
- Channels
- DTC site · Indomaret · Alfamart minimarkets · official reseller network
- Manufacturing
- Not disclosed · Made in Indonesia — Homepage markets the brand as 'Skincare & Body Care Lokal Terbaik' (Indonesia's best local skincare), implying domestic production, but does not disclose whether manufacturing is in-house or contracted (brand homepage).
- Contact
- cs@scarlett.id (customer service); official reseller program "Reseller Resmi Scarlett" for wholesale partners
- Leaders
- Felicya Angelista, Founder/Owner — IDN Times, Bisnis.com
- Analyst view
- Scarlett Whitening is an Indonesian skincare and body-care brand built around a whitening/brightening positioning, once endorsed by K-pop group Twice per Wikipedia. It brands itself 'Skincare & Body Care Lokal Terbaik' and sells via its own site, minimarkets Indomaret and Alfamart, and an official reseller network. Traffic skews heavily to Indonesia with a very high bounce rate, suggesting many single-purpose visits. No independent source confirms in-house versus contracted production.
- Partnership angles
- Reseller- and minimarket-heavy distribution rewards consistent, high-volume supply over small-batch flexibility · Whitening/brightening positioning keeps active-ingredient sourcing and safety documentation central to product credibility · High-bounce-rate traffic suggests most visitors already know the brand, so retention may matter as much as acquisition-side novelty.
Indonesia · Jakarta, Indonesia · Skincare (barrier-repair) and cushion makeup
Skintific Site ↗
- 176.3KMonthly visits · 2026-08
- 38.05%Bounce
- 3.30Pages/visit
- 00:01:27Duration
Top regions:United States 35.11% · Australia 13.26% · Indonesia 9.74% · Top source:Organic Search 42.26%
Fast-growing Shopee and TikTok Shop-led skincare brand; led Indonesia's moisturizer category with a 9.95% market share in Jan-Mar 2025.
- Parent
- PT Skin Solusindo (Indonesia licensee); products made by Guangdong Essence Daily Chemical Co., Ltd. (China) · Founded Disputed — Indonesia market presence since 2021; marketing material's claim of a 1957 Norway origin is unverified
- Revenue
- not disclosed
- Channels
- DTC site (40+ country storefronts) · subscription program
- Manufacturing
- Not disclosed — The brand's own 'Brand Story' and FAQ pages did not render substantive text this session, and no independent trade-press source was reachable (Brave search returned HTTP 429); Wikipedia has no dedicated article and only lists Skintific as a celebrity endorsement in unrelated biographies.
- Contact
- skintific.com/pages/contact-us
- Analyst view
- Skintific is a skincare brand that has grown quickly across Southeast Asia with a science-forward marketing angle and a broad multi-country footprint (40+ localized storefronts). Similarweb shows meaningful but declining month-over-month traffic, with the US, Australia and Indonesia as top audiences and high pages-per-visit, suggesting considered-purchase shoppers. Neither the brand's pages nor independent sources accessed this session confirm its manufacturing country or model.
- Partnership angles
- A 40-plus-country storefront footprint implies a need for formulations and packaging that clear multiple regulatory regimes at once · Declining month-over-month traffic alongside a clinical marketing angle suggests pressure to keep launching clinically-framed actives to sustain interest · Subscription mechanics reward stable, repeatable formulas over one-off novelty SKUs.
Indonesia · Jakarta · Skincare and color cosmetics
Somethinc Site ↗
- 51.2KMonthly visits · 2026-08
- #516,795Global rank
- #62 (Beauty and Cosmetics, Indonesia)Category rank
- 27.01%Bounce
- 4.14Pages/visit
- 00:00:30Duration
Top regions:Indonesia 65.83% · United States 32.11% · Korea, Republic of 2.06% · Top source:Organic Search 69.62%
Indonesia's top-selling beauty brand on Shopee and a leading TikTok Shop seller, also distributed through Sociolla and Watsons retail.
- Parent
- PT Beauty Haul Indonesia (BeautyHaul Group) · Founded 2019
- Revenue
- not disclosed
- Channels
- DTC site · official reseller program
- Manufacturing
- Not disclosed · Made in Indonesia — Homepage identifies the operator as PT Beaute Haul Indonesia and describes the brand as a 'Halal-certified local beauty brand,' implying Indonesian production, but does not disclose in-house versus contract manufacturing (brand homepage).
- Contact
- Contact form at somethinc.com; no dedicated press/OEM channel publicly listed
- Leaders
- Irene Ursula, Founder — Tatler Asia, IDN Times
- Analyst view
- Somethinc is an Indonesian skincare and makeup brand operated by PT Beaute Haul Indonesia, positioned as a Halal-certified local beauty brand with a fast release cadence. It sells via its own site and an official reseller program. Similarweb shows solid traffic split between Indonesia and the US with strong engagement, suggesting cross-border interest beyond its home market. Manufacturing is not disclosed as in-house or contracted.
- Partnership angles
- A fast, near-monthly new-product cadence signals a need for formulation and development partners who can turn around new SKUs quickly · Halal-certified local positioning means any new ingredient needs matching certification and documentation · Cross-border traffic beyond Indonesia hints at future interest in formulations suited to export markets.
Indonesia · Surabaya, East Java, Indonesia · Mass skincare and color cosmetics
Viva Cosmetics Site ↗
- 59.8KMonthly visits · 2026-08
- #680,292Global rank
- #79 (Beauty and Cosmetics, Indonesia)Category rank
- 46.74%Bounce
- 1.71Pages/visit
- 00:03:05Duration
Top regions:Indonesia 92.63% · India 7.37% · Top source:Organic Search 41.68%
Indonesia's oldest local cosmetics brand (billed as the first 'Made in Indonesia' cosmetic), tropical-climate-formulated skincare and makeup, CPKB/GMP-certified, sold nationwide and on Shopee/Lazada/TikTok Shop.
- Parent
- PT Vitapharm · Founded 1962 (as PT General Indonesian Producing Centre; renamed PT Paberik Pharmasi Vita in 1964, PT Vitapharm since 1998)
- Revenue
- not disclosed (third-party data-broker estimates exist but are not company-reported figures)
- Channels
- DTC site (retail network not independently confirmed this session)
- Manufacturing
- Not disclosed — Official site blocked automated access (HTTP 403) on its homepage, About page and an alternate locale path this session, and Wikipedia has no dedicated article; manufacturing location and model could not be independently confirmed.
- Contact
- info@vivacosmetic.com; +62 31 8435657; HQ Jl. Panjang Jiwo No.42, Surabaya
- Leaders
- Not publicly named in available sources
- Analyst view
- Viva Cosmetics (PT Viva Cosmetics Indonesia) is one of Indonesia's older mass-market cosmetics brands, positioned at accessible prices for a broad domestic audience. The official site blocked automated access this session and has no dedicated Wikipedia article, limiting verifiable detail on its structure. Similarweb shows a modest audience concentrated in Indonesia and India, with a relatively long visit duration. Growth signals likely tie more to retail distribution than digital expansion.
- Partnership angles
- Long-tenured mass-market positioning at accessible price points keeps cost-efficient, high-volume manufacturing the likely priority over premium actives · Limited public digital presence suggests growth, if pursued, would lean on retail/distribution partnerships more than e-commerce · As an established local manufacturer, any external partnership would likely center on specific new actives or categories rather than core production.
Indonesia · Jakarta, Indonesia · Clinical/active-ingredient skincare (acne, brightening, hydration)
Whitelab Site ↗
'Not Your Ordinary Skincare' — affordable, science-backed active-ingredient skincare from Deca Group (also owner of Everwhite), BPOM-registered and sold via Shopee/Lazada/TikTok Shop.
- Parent
- Deca Group · Founded 2020 (commercially launched March 2020; parent Deca Group founded July 2016)
- Revenue
- not disclosed
- Channels
- DTC site · own physical stores · BPOM-registered Indonesian retail
- Manufacturing
- Not disclosed · Made in Indonesia — Homepage identifies the operator as PT. Natura Deca Kosmetika and references BPOM (Indonesian regulator) registration, implying domestic production, but does not disclose in-house versus contract manufacturing (brand homepage).
- Contact
- Customer service via whitelab.co.id ('Whitelabers' community support)
- Leaders
- Jessica Lin, Founder of parent Deca Group — source: brandwiki.lazada.co.id
- Analyst view
- Whitelab is an Indonesian skincare brand operated by PT. Natura Deca Kosmetika, registered with Indonesia's BPOM regulator and sold through its own site and physical stores. Similarweb returned no traffic data for the site, so digital reach could not be sized. Disclosure of manufacturing model, funding and distribution is minimal. It appears to be a smaller, domestically focused player relative to larger Indonesian brands here.
- Partnership angles
- BPOM-registered, domestically focused positioning suggests near-term needs center on Indonesian regulatory compliance rather than multi-market registration · A limited digital footprint relative to larger local peers suggests the brand may be earlier-stage and open to formulation guidance to differentiate its lineup · Undisclosed manufacturing status leaves room for either deeper in-house investment or continued reliance on external production partners.
Indonesia · Jakarta · Color cosmetics and skincare for tropical climates
Y.O.U Beauty Site ↗
- 17.4KMonthly visits · 2026-08
- 21.43%Bounce
- 4.19Pages/visit
- 00:00:43Duration
Top regions:Indonesia 47.14% · Philippines 33.72% · Malaysia 19.14% · Top source:Organic search 41.27%
Mass-market "derma-beauty" brand formulated for Southeast Asian tropical skin, sold via Shopee in Indonesia, the Philippines, Malaysia and Thailand; raised $40M in a Series C (total $70M raised).
- Parent
- Independent · Founded 2018 (founding team from OPPO Indonesia's retail business; individuals not publicly named)
- Revenue
- not disclosed
- Channels
- DTC site · Shopee storefronts in Indonesia, Philippines, Malaysia and Thailand
- Manufacturing
- Not disclosed — Brand-story page covers the 2018 founding and a 2023 R&D collaboration with former Shiseido executive Tadahiro Shimada, but does not state whether products are manufactured in-house or by contract manufacturers, nor a production country (brand site).
- Contact
- https://youofficial.com/pages/contact
- Analyst view
- Y.O.U Beauty is an Indonesia-founded 'tropical derma-beauty' brand launched 2018, positioned on dermatology-inspired, tropical-tested skincare and makeup. It has expanded across Southeast Asia, selling via Shopee storefronts in several markets plus its own site. A 2023 tie-up with a former Shiseido R&D executive signals a push for scientific credibility. Hero prices are low-end; manufacturing and funding are undisclosed.
- Partnership angles
- Markets itself on dermatological/scientific credibility, so it would value partners who can supply documented clinical or efficacy substantiation · Already operating across Indonesia, Philippines, Malaysia and Thailand, suggesting interest in suppliers comfortable with multi-market regulatory registration · Mass-tier pricing points to cost-competitive formulation and production being a priority alongside the science-forward brand story.