verb Hydrating Shampoo

Ingredients overview

Label order. Colour is our internal rating: green routine, yellow restricted or worth a look, red prohibited or high-risk, grey not yet decoded.

Ingredients are listed in label order; the order reflects the label only, not exact concentrations.

1. Aqua/Water/Eau
2. Sodium Lauroyl Methyl Isethionate
3. Cocamidopropyl Betaine
4. Sodium Lauroyl Sarcosinate
5. PPG-2 Hydroxyethyl Coco/Isostearamide
6. Argania Spinosa Kernel Oil
7. Aloe Barbadensis Leaf Juice
8. Hydrolyzed Quinoa
9. Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol
10. Helianthus Annuus Seed Extract
11. Alanine
12. Arginine
13. Aspartic Acid
14. Glycine
15. Histidine
16. Isoleucine
17. Phenylalanine
18. Proline
19. Serine
20. Threonine
21. Valine
22. Panthenol
23. Glycol Distearate
24. Sodium Cocoyl Isethionate
25. PEG-150 Pentaerythrityl Tetrastearate
26. Parfum/Fragrance
27. Citric Acid
28. Silicone Quaternium-8
29. Trisodium Ethylenediamine Disuccinate
30. Guar Hydroxypropyltrimonium Chloride
31. Tetrasodium Glutamate Diacetate
32. Polyquaternium-7
33. Glycerin
34. Sodium Laurate
35. Disodium EDTA
36. Polyquaternium-44
37. Coconut Acid
38. Sodium PCA
39. Sodium Lactate
40. Sodium Isethionate
41. Magnesium Nitrate
42. Pca
43. Sodium Sarcosinate
44. Ethylhexylglycerin
45. Trimethylsiloxyamodimethicone
46. Sodium Hydroxide
47. Sodium Glycolate
48. Magnesium Chloride
49. C11-15 Pareth-7
50. Sodium Formate
51. Quaternium-95
52. C12-16 Pareth-9
53. Propanediol
54. Trideceth-12
55. Phenoxyethanol
56. Sodium Benzoate
57. Methylchloroisothiazolinone
58. Methylisothiazolinone
59. Benzyl Alcohol
60. Potassium Sorbate
61. Hydroxycitronellal
62. Butylphenyl Methylpropional
63. Limonene

Highlights

Free of parabensFree of sulfatesFree of mineral oilFree of formaldehyde releasersContains PEGContains siliconesContains fragranceContains EU-26 allergensContains alcoholContains essential oils

Formulation view Gentle surfactant blend with low irritation. Hydrolyzed quinoa, amino acids, and aloe juice enhance hydration. Silicone polymer and cationic conditioners improve smoothness. Argan oil adds shine. Suitable for fine or damaged hair. Formulator note: amino acid/protein complex may cause salting out; silicone-cationic compatibility is sensitive to charge balance.

Key ingredients

溶剂

Aqua/Water/Eau

CLEANSING

Sodium Lauroyl Methyl Isethionate

ANTISTATIC

Cocamidopropyl BetaineSodium Lauroyl Sarcosinate

SURFACTANT - CLEANSING

PPG-2 Hydroxyethyl Coco/Isostearamide

SKIN CONDITIONING - EMOLLIENT

Argania Spinosa Kernel Oil

SKIN CONDITIONING

Aloe Barbadensis Leaf JuiceHydrolyzed Quinoa

Other ingredients

Hydrolyzed Vegetable Protein Pg-Propyl SilanetriolHelianthus Annuus Seed ExtractAlanineArginineAspartic AcidGlycineHistidineIsoleucinePhenylalanineProlineSerineThreonineValinePanthenolGlycol DistearateSodium Cocoyl IsethionatePEG-150 Pentaerythrityl TetrastearateParfum/FragranceCitric AcidSilicone Quaternium-8Trisodium Ethylenediamine DisuccinateGuar Hydroxypropyltrimonium ChlorideTetrasodium Glutamate DiacetatePolyquaternium-7GlycerinSodium LaurateDisodium EDTAPolyquaternium-44Coconut AcidSodium PCASodium LactateSodium IsethionateMagnesium NitratePcaSodium SarcosinateEthylhexylglycerinTrimethylsiloxyamodimethiconeSodium HydroxideSodium GlycolateMagnesium ChlorideC11-15 Pareth-7Sodium FormateQuaternium-95C12-16 Pareth-9PropanediolTrideceth-12PhenoxyethanolSodium BenzoateMethylchloroisothiazolinoneMethylisothiazolinoneBenzyl AlcoholPotassium SorbateHydroxycitronellalButylphenyl MethylpropionalLimonene

Skim through

Ingredients explained

Aqua/Water/Eau

Water as solvent/base; main ingredient, microbial control needed, paired with preservatives.

Sodium Lauroyl Methyl Isethionate

Mild anionic surfactant at 0.5–10%; fine foam, lower irritation than soaps, suitable for gentle cleansing.

Cocamidopropyl Betaine

Cocamidopropyl betaine; zwitterionic co-surfactant reducing irritation and boosting foam, common in mild cleansers.

Sodium Lauroyl Sarcosinate

Mild anionic surfactant for cleansing and emulsification; 1-5%, suitable for sensitive skin

PPG-2 Hydroxyethyl Coco/Isostearamide

PPG-2 hydroxyethyl coco/isostearamide; anionic surfactant for cleansing; note PEG-related considerations.

Argania Spinosa Kernel Oil

Jojoba oil rich in unsaturated fats; good penetration, non-comedogenic, prone to oxidation requiring antioxidants

Aloe Barbadensis Leaf Juice

Natural humectant and soother with high water activity; requires preservative system, generally well-tolerated

Hydrolyzed Quinoa

Hydrolyzed quinoa for skin conditioning and moisturization; plant-derived small molecules, generally well-tolerated.

Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol

Silane-modified polymer for smoothness and wet combing; pair with cationic conditioning agents

Helianthus Annuus Seed Extract

Sunflower seed extract; flavonoids and oleic acid, 0.5–5%; antioxidant repair, match phase, low allergenicity

Alanine

Amino acid for antistatic and conditioning; low irritation, slight salty taste at high levels

Arginine

Arginine for moisturizing/conditioning; amino acid, high biocompatibility, often used in blends.

Aspartic Acid

Amino acid humectant and conditioner, common in rinse-off products; low levels mild, high levels may shift pH

Glycine

Humectant amino acid, 1–3%; small molecule, low irritation.

Histidine

Amino acid humectant and antistatic agent; pH-dependent behavior, consider buffering in formulation.

Isoleucine

Amino acid for hair and skin conditioning and antistatic purposes; often blended; check taste if high.

Phenylalanine

Amino acid for hair and skin conditioning; usually part of a blend, no significant standalone efficacy data

Proline

Proline, amino-acid humectant; boosts stratum corneum hydration, stable at pH 4-5.

Serine

Humectant amino acid, 1–3%; high water solubility, compatible with sensitive skin.

Threonine

Threonine, essential amino acid for hair/skin; blended with other AAs for balance.

Valine

Amino acid humectant, common in amino acid cleansers and sprays; mild, suitable for all skin types

Panthenol

Panthenol (vitamin B5) at 1–5%; moisturizing and reparative, supports barrier recovery

Glycol Distearate

Glycol distearate for thickening and emulsification; non-ionic, improves viscosity

Sodium Cocoyl Isethionate

Mild cleanser with rich lather and low irritation; hygroscopic, requires moisture-resistant packaging

PEG-150 Pentaerythrityl Tetrastearate

Mild non-ionic emulsifier; often co-emulsifier for stabilizing O/W or W/O systems, low irritation.

Parfum/Fragrance

Blended fragrance for odor; contains 26 restricted allergens, use caution in sensitive/child/eye products, verify compliance.

Citric Acid

Buffer and chelator at 0.1–2%; adjusts pH, may irritate sensitive skin at low pH

Silicone Quaternium-8

Not decoded yet

Trisodium Ethylenediamine Disuccinate

Mild chelator replacing EDTA; water-soluble, very low irritation, stabilizes metal ions

Guar Hydroxypropyltrimonium Chloride

Cationic guar derivative for antistatic, film-forming, viscosity control; common in hair/skin conditioning

Tetrasodium Glutamate Diacetate

Gluconate diacetate tetrasodium chelator; replaces EDTA, improves stability against metals

Polyquaternium-7

Not decoded yet

Glycerin

Workhorse humectant at 3–10%; tacky at high levels, pair with occlusives

Sodium Laurate

Anionic surfactant providing mild cleansing; low foam, often blended to reduce dryness

Disodium EDTA

Chelating agent at 0.05–0.5%; sequesters metal ions for stability, boosts preservative efficacy

Polyquaternium-44

Not decoded yet

Coconut Acid

Lauric acid for cleansing and emulsifying; strong surfactant, watch for over-drying in dry skin.

Sodium PCA

Sodium PCA, NMF component, 1-10% humectant; salty/tacky at high levels.

Sodium Lactate

Sodium lactate for moisturizing and exfoliation; pH buffering agent

Sodium Isethionate

Mild surfactant with low foam but good cleaning; ideal for sensitive-skin cleansers.

Magnesium Nitrate

Inorganic salt for hair conditioning; improves smoothness and shine, high concentrations may stiffen hair, balance cationics.

Pca

Proline carboxylic acid, NMF component; humectant, generally low irritation but may sensitise.

Sodium Sarcosinate

Not decoded yet

Ethylhexylglycerin

Mild conditioner and preservative booster at 0.5–1%; reduces preservative load, smooth feel

Trimethylsiloxyamodimethicone

Not decoded yet

Sodium Hydroxide

Strong base neutralizer for pH adjustment; handle with extreme care

Sodium Glycolate

Gentle buffering salt for adjusting formulation pH; use with soaps within neutral range.

Magnesium Chloride

Inorganic salt for thickening and pH adjustment; 0.1-1%, avoid calcium ions

C11-15 Pareth-7

Not decoded yet

Sodium Formate

Not decoded yet

Quaternium-95

Not decoded yet

C12-16 Pareth-9

Not decoded yet

Propanediol

Polyol solvent at 1–5%; light feel, aids solubilization, propylene glycol alternative

Trideceth-12

Not decoded yet

Phenoxyethanol

Broad-spectrum preservative at ≤1%; may irritate sensitive eye areas, often paired with ethylhexylglycerin

Sodium Benzoate

Preservative booster, effective below pH 4.5; combinable with sorbates

Methylchloroisothiazolinone

Preservative (MCI); highly sensitizing, use only in rinse-off, avoid leave-on products.

Methylisothiazolinone

Strong preservative; high allergy risk, EU restricted for leave-on products, high formulation risk

Benzyl Alcohol

Mild preservative/solvent at 0.5-1.0%; EU allergen (labeling required), irritation risk if concentrated, avoid in infant/highly sensitive skin.

Potassium Sorbate

Preservative effective below pH 6; combinable with sodium benzoate

Hydroxycitronellal

Hydroxycitronellal, sensitizing fragrance, EU limit <0.1%; avoid use as aerosol propellant.

Butylphenyl Methylpropional

Synthetic fragrance with floral notes; EU regulations limit usage, strict monitoring required.

Limonene

Natural fragrance solvent, EU allergen; poor photostability

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