max-factor Max Factor Rise & Shine Mascara

Ingredients overview

Label order. Colour is our internal rating: green routine, yellow restricted or worth a look, red prohibited or high-risk, grey not yet decoded.

Ingredients are listed in label order; the order reflects the label only, not exact concentrations.

1. Aqua/Water/Eau
2. Paraffin
3. Cera Alba/Beeswax/Cire D'Abeille
4. Stearic Acid
5. Propylene Glycol
6. PVP
7. Cetyl Alcohol
8. Arginine
9. Polysorbate 20
10. Copernicia Cerifera Cera/Copernicia Cerifera Wax/Cire De Carnauba
11. Panthenol
12. Talc
13. Synthetic Wax
14. Candelilla Cera/Euphorbia Cerifera Wax/Cire De Candelilla
15. Phenoxyethanol
16. Parfum/Fragrance
17. Caprylyl Glycol
18. Glycerin
19. Hectorite
20. Simethicone
21. Microcristallina Cera/Microcrystalline Wax/Cire Microcrystalline
22. Tocopheryl Acetate
23. Mica
24. Butylene Glycol
25. Coffea Robusta Seed Extract
26. Hydrolyzed Collagen
27. Silica
28. Centaurea Cyanus Flower Extract
29. Pantolactone
30. Chamomilla Recutita Extract
31. Cucumis Sativus Fruit Extract
32. Hdi/Trimethylol Hexyllactone Crosspolymer
33. Polyethylene
34. Hydrolyzed Keratin
35. Sodium Sulfate
36. Leuconostoc/Radish Root Ferment Filtrate
37. Potassium Sorbate
38. Trisodium EDTA
39. Sodium Benzoate
40. Sodium Metabisulfite
41. BHT
42. Iron Oxides (Ci 77491
43. Ci 77492
44. Ci 77499)
45. Titanium Dioxide
46. Ferric Ferrocyanide
47. Carmine
48. Chromium Hydroxide Green
49. Chromium Oxide Greens
50. Ultramarines

Highlights

Free of alcoholFree of parabensFree of sulfatesFree of essential oilsFree of formaldehyde releasersContains fragranceContains mineral oilContains animal-derivedContains PEGContains EU-26 allergensContains silicones

Formulation view Paraffin and beeswax base with PVP film-forming. Enriched with panthenol and hydrolyzed collagen. Targets lash definition and nourishment, suitable for daily makeup. Note: inorganic powders boost coverage, requiring attention to inhalation risks, balancing longevity and nourishment.

Key ingredients

溶剂

Aqua/Water/Eau

SKIN CONDITIONING

Paraffin

乳化剂

Cera Alba/Beeswax/Cire D'Abeille

CLEANSING

Stearic Acid

HUMECTANT

Propylene Glycol

ANTISTATIC

PVPArginine

SKIN CONDITIONING - EMOLLIENT

Cetyl Alcohol

Other ingredients

Polysorbate 20Copernicia Cerifera Cera/Copernicia Cerifera Wax/Cire De CarnaubaPanthenolTalcSynthetic WaxCandelilla Cera/Euphorbia Cerifera Wax/Cire De CandelillaPhenoxyethanolParfum/FragranceCaprylyl GlycolGlycerinHectoriteSimethiconeMicrocristallina Cera/Microcrystalline Wax/Cire MicrocrystallineTocopheryl AcetateMicaButylene GlycolCoffea Robusta Seed ExtractHydrolyzed CollagenSilicaCentaurea Cyanus Flower ExtractPantolactoneChamomilla Recutita ExtractCucumis Sativus Fruit ExtractHdi/Trimethylol Hexyllactone CrosspolymerPolyethyleneHydrolyzed KeratinSodium SulfateLeuconostoc/Radish Root Ferment FiltratePotassium SorbateTrisodium EDTASodium BenzoateSodium MetabisulfiteBHTIron Oxides (Ci 77491Ci 77492Ci 77499)Titanium DioxideFerric FerrocyanideCarmineChromium Hydroxide GreenChromium Oxide GreensUltramarines

Skim through

Ingredients explained

Aqua/Water/Eau

Water as solvent/base; main ingredient, microbial control needed, paired with preservatives.

Paraffin

Paraffin wax for occlusion/viscosity control; inert/safe, may affect breathability

Cera Alba/Beeswax/Cire D'Abeille

Beeswax emulsifier and thickener; animal-derived, low allergenicity but high concentrations may clog pores, requires compatibility testing.

Stearic Acid

Fatty acid emulsifier, white waxy solid; adds slip feel

Propylene Glycol

Polyol humectant at 3-10%; hygroscopic, slight tackiness, mild irritation at high conc., verify preservative efficacy, no allergen.

PVP

Polyvinylpyrrolidone for film forming and thickening; used in styling and adhesion, occasional eye irritation reported.

Cetyl Alcohol

Cetyl alcohol for emulsification/thickening; high concentration >10% may irritate.

Arginine

Arginine for moisturizing/conditioning; amino acid, high biocompatibility, often used in blends.

Polysorbate 20

Non-ionic emulsifier and cleansing surfactant; contains PEG, control microbial load.

Copernicia Cerifera Cera/Copernicia Cerifera Wax/Cire De Carnauba

Botanical wax used for hardness and gloss

Panthenol

Panthenol (vitamin B5) at 1–5%; moisturizing and reparative, supports barrier recovery

Talc

Inorganic mineral powder for texture and oil absorption; must be asbestos-free; fineness affects skin feel and safety, avoid inhalation.

Synthetic Wax

Waxy solidifier for hardness and gloss; complex mixture, not a single molecule.

Candelilla Cera/Euphorbia Cerifera Wax/Cire De Candelilla

Botanical wax; provides structure, hardness, and film-forming properties for cream structure and moisture barrier

Phenoxyethanol

Broad-spectrum preservative at ≤1%; may irritate sensitive eye areas, often paired with ethylhexylglycerin

Parfum/Fragrance

Blended fragrance for odor; contains 26 restricted allergens, use caution in sensitive/child/eye products, verify compliance.

Caprylyl Glycol

Polyol conditioner and preservative booster at 0.5–3%; emollient feel, often paired with 1,2-hexanediol

Glycerin

Workhorse humectant at 3–10%; tacky at high levels, pair with occlusives

Hectorite

Clay absorbent and viscosity controller; used in silicone-free hair products.

Simethicone

Silicone antifoam and conditioner; non-allergenic, smooth feel

Microcristallina Cera/Microcrystalline Wax/Cire Microcrystalline

Not decoded yet

Tocopheryl Acetate

Vitamin E derivative antioxidant at 0.1–1%; more stable than tocopherol, store protected from light

Mica

Mineral colorant for pearlescence; heavy metal screening required

Butylene Glycol

Polyol humectant and solvent at 1–5%; aids solubilization, light feel

Coffea Robusta Seed Extract

Not decoded yet

Hydrolyzed Collagen

Hydrolyzed protein for film-forming and moisture; molecular weight limits penetration, check source for shellfish allergies

Silica

Silica powder at 1–10%; absorbs oil, thickens, provides matte finish, for oil-control products

Centaurea Cyanus Flower Extract

Centaurea flower extract with flavonoids; astringent and conditioning, mild risk at high levels.

Pantolactone

Pantolactone, humectant; hydrolyzes to release panthenol, improves skin hydration, low level use, high safety

Chamomilla Recutita Extract

Chamomile, classic soothing/anti-inflammatory; potential allergen for some, contains flavonoids.

Cucumis Sativus Fruit Extract

Botanical extract for conditioning; note extraction impact on active retention

Hdi/Trimethylol Hexyllactone Crosspolymer

Hydrophobic wax for anti-caking; improves slip in powders and cushions

Polyethylene

Plastic polymer particles for abrasion or film; check EU ban on microplastics in rinse-off products, flush-off only

Hydrolyzed Keratin

Hydrolyzed keratin; small peptides; barrier repair, humectant, no pub comed data

Sodium Sulfate

Inorganic salt for viscosity; high concentrations cause osmotic dehydration.

Leuconostoc/Radish Root Ferment Filtrate

Bio-fermented filtrate for antimicrobial and anti-dandruff effects; assess individual variability, avoid in known allergy.

Potassium Sorbate

Preservative effective below pH 6; combinable with sodium benzoate

Trisodium EDTA

Metal chelator improving formula stability and synergizing preservatives; used at very low levels (<0.1%), control heavy metals.

Sodium Benzoate

Preservative booster, effective below pH 4.5; combinable with sorbates

Sodium Metabisulfite

Antioxidant/preservative at 0.05–0.2%; irritating for sensitive skin, avoid with oxidizers

BHT

Lipophilic antioxidant at 0.01-0.05%; ineffective with acidic systems, label-sensitive, check regulatory limits as preservative alternative.

Iron Oxides (Ci 77491

Not decoded yet

Ci 77492

Iron oxide red; stable inorganic pigment, non-toxic; ensure dispersion to prevent sedimentation.

Ci 77499)

Not decoded yet

Titanium Dioxide

Physical UV filter and colorant up to 25%; nano form requires attention

Ferric Ferrocyanide

Colorant (Prussian blue); verify heavy metal limits for cosmetic safety

Carmine

Natural red colorant (cochineal); may trigger reactions in those with insect protein allergy

Chromium Hydroxide Green

Green colorant used for product aesthetics; purely a pigment.

Chromium Oxide Greens

Green inorganic colorant for pigmentation; non-allergenic, used in color cosmetics

Ultramarines

Inorganic colorant for blue/purple shades; contains trace selenates, requires compliance with heavy metal limits.

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