deva Pure Clay Mix

Ingredients overview

Label order. Colour is our internal rating: green routine, yellow restricted or worth a look, red prohibited or high-risk, grey not yet decoded.

Ingredients are listed in label order; the order reflects the label only, not exact concentrations.

1. Aqua
2. Cetearyl Alcohol
3. Kaolin
4. Hydrated Silica
5. Glycerin
6. Zea Mays Starch
7. Magnesium Aluminum Silicate
8. Charcoal Powder
9. Phenoxyethanol
10. Ethylhexylglycerin
11. Titanium Dioxide
12. PEG-40 Hydrogenated Castor Oil
13. Sodium Cetearyl Sulfate
14. Disodium Phosphate
15. Potassium Phosphate
16. Stearic Acid
17. Palmitic Acid
18. Parfum
19. Tocopheryl Acetate
20. Sodium Hydroxide
21. Hexyl Cinnamal
22. Citronellol
23. Aqua
24. Cetearyl Alcohol
25. Kaolin
26. Hydrated Silica
27. Glycerin
28. Zea Mays Starch
29. Magnesium Aluminum Silicate
30. Bambusa Arundinacea Stem Extract
31. Phenoxyethanol
32. Ethylhexylglycerin
33. Stearic Acid
34. Palmitic Acid
35. Sodium Cetearyl Sulfate
36. Disodium Phosphate
37. Potassium Phosphate
38. PEG-40 Hydrogenated Castor Oil
39. Parfum
40. Tocopheryl Acetate
41. Charcoal Powder
42. Sodium Hydroxide
43. Titanium Dioxide
44. Ci 15985
45. Sodium Chloride
46. Ci 17200
47. Aqua
48. Cetearyl Alcohol
49. Kaolin
50. Hydrated Silica
51. Glycerin
52. Magnesium Aluminum Silicate
53. Zea Mays Starch
54. Phenoxyethanol
55. Ethylhexylglycerin
56. Stearic Acid
57. Palmitic Acid
58. Titanium Dioxide
59. Sodium Cetearyl Sulfate
60. Disodium Phosphate
61. Potassium Phosphate
62. PEG-40 Hydrogenated Castor Oil
63. Aqua
64. Parfum
65. Tocopheryl Acetate
66. Eucalyptus Globulus Leaf Oil
67. Sodium Hydroxide
68. Ci 19140
69. Ci 42090
70. Sodium Chloride
71. Hexyl Cinnamal

Highlights

Free of alcoholFree of parabensFree of siliconesFree of formaldehyde releasersContains mineral oilContains PEGContains sulfatesContains EU-26 allergensContains fragranceContains essential oils

Key ingredients

SOLVENT

Aqua

SKIN CONDITIONING - EMOLLIENT

Cetearyl Alcohol

ABRASIVE

KaolinHydrated SilicaZea Mays StarchCharcoal Powder

DENATURANT

Glycerin

ABSORBENT

Magnesium Aluminum Silicate

Other ingredients

PhenoxyethanolEthylhexylglycerinTitanium DioxidePEG-40 Hydrogenated Castor OilSodium Cetearyl SulfateDisodium PhosphatePotassium PhosphateStearic AcidPalmitic AcidParfumTocopheryl AcetateSodium HydroxideHexyl CinnamalCitronellolAquaCetearyl AlcoholKaolinHydrated SilicaGlycerinZea Mays StarchMagnesium Aluminum SilicateBambusa Arundinacea Stem ExtractPhenoxyethanolEthylhexylglycerinStearic AcidPalmitic AcidSodium Cetearyl SulfateDisodium PhosphatePotassium PhosphatePEG-40 Hydrogenated Castor OilParfumTocopheryl AcetateCharcoal PowderSodium HydroxideTitanium DioxideCi 15985Sodium ChlorideCi 17200AquaCetearyl AlcoholKaolinHydrated SilicaGlycerinMagnesium Aluminum SilicateZea Mays StarchPhenoxyethanolEthylhexylglycerinStearic AcidPalmitic AcidTitanium DioxideSodium Cetearyl SulfateDisodium PhosphatePotassium PhosphatePEG-40 Hydrogenated Castor OilAquaParfumTocopheryl AcetateEucalyptus Globulus Leaf OilSodium HydroxideCi 19140Ci 42090Sodium ChlorideHexyl Cinnamal

Skim through

Ingredients explained

Aqua

Solvent, main base; microbial control is critical

Cetearyl Alcohol

Fatty alcohol emulsifier at 1-5%; non-ionic surfactant

Kaolin

Kaolin absorbent and bulk for powders/masks; check for heavy metals and comply with EU colorant limits IV/119

Hydrated Silica

Inorganic abrasive and oil absorbent; prone to settling, needs dispersant, high levels increase exfoliation

Glycerin

Workhorse humectant at 3–10%; tacky at high levels, pair with occlusives

Zea Mays Starch

Corn starch for oil absorption and suspension; powder, hygroscopic, needs moisture control

Magnesium Aluminum Silicate

Oil-absorbing powder at 5–20%; for pressed/powder makeup, high levels may feel heavy

Charcoal Powder

Charcoal; adsorbs impurities/oil for cleansers, provides opacity, can be drying or matte.

Phenoxyethanol

Broad-spectrum preservative at ≤1%; may irritate sensitive eye areas, often paired with ethylhexylglycerin

Ethylhexylglycerin

Mild conditioner and preservative booster at 0.5–1%; reduces preservative load, smooth feel

Titanium Dioxide

Physical UV filter and colorant up to 25%; nano form requires attention

PEG-40 Hydrogenated Castor Oil

Solubilizer and emulsifier for oil-soluble ingredients; high concentrations may cause contact dermatitis in sensitive skin.

Sodium Cetearyl Sulfate

Anionic surfactant with strong foaming and cleansing power; milder than SLS but can still irritate dry skin.

Disodium Phosphate

Phosphate buffer for pH adjustment and preservation; water-soluble; high levels may irritate mucous membranes.

Potassium Phosphate

pH adjuster for buffering systems; 0.1-1%, avoid calcium and magnesium ions

Stearic Acid

Fatty acid emulsifier, white waxy solid; adds slip feel

Palmitic Acid

Palmitic acid for emulsification/emollient; solid fat, high melting point, occlusive.

Parfum

Fragrance for scent; may contain allergens, caution for sensitive skin, full labeling required.

Tocopheryl Acetate

Vitamin E derivative antioxidant at 0.1–1%; more stable than tocopherol, store protected from light

Sodium Hydroxide

Strong base neutralizer for pH adjustment; handle with extreme care

Hexyl Cinnamal

Common fragrance component (jasmine/vanilla note); listed EU allergen, requires labeling at >10ppm (leave-on).

Citronellol

Citronellol for fragrance; EU 26 allergen, labeling required above 0.001%.

Aqua

Solvent, main base; microbial control is critical

Cetearyl Alcohol

Fatty alcohol emulsifier at 1-5%; non-ionic surfactant

Kaolin

Kaolin absorbent and bulk for powders/masks; check for heavy metals and comply with EU colorant limits IV/119

Hydrated Silica

Inorganic abrasive and oil absorbent; prone to settling, needs dispersant, high levels increase exfoliation

Glycerin

Workhorse humectant at 3–10%; tacky at high levels, pair with occlusives

Zea Mays Starch

Corn starch for oil absorption and suspension; powder, hygroscopic, needs moisture control

Magnesium Aluminum Silicate

Oil-absorbing powder at 5–20%; for pressed/powder makeup, high levels may feel heavy

Bambusa Arundinacea Stem Extract

Bamboo stem extract; low-concentration skin conditioner, no significant irritancy data.

Phenoxyethanol

Broad-spectrum preservative at ≤1%; may irritate sensitive eye areas, often paired with ethylhexylglycerin

Ethylhexylglycerin

Mild conditioner and preservative booster at 0.5–1%; reduces preservative load, smooth feel

Stearic Acid

Fatty acid emulsifier, white waxy solid; adds slip feel

Palmitic Acid

Palmitic acid for emulsification/emollient; solid fat, high melting point, occlusive.

Sodium Cetearyl Sulfate

Anionic surfactant with strong foaming and cleansing power; milder than SLS but can still irritate dry skin.

Disodium Phosphate

Phosphate buffer for pH adjustment and preservation; water-soluble; high levels may irritate mucous membranes.

Potassium Phosphate

pH adjuster for buffering systems; 0.1-1%, avoid calcium and magnesium ions

PEG-40 Hydrogenated Castor Oil

Solubilizer and emulsifier for oil-soluble ingredients; high concentrations may cause contact dermatitis in sensitive skin.

Parfum

Fragrance for scent; may contain allergens, caution for sensitive skin, full labeling required.

Tocopheryl Acetate

Vitamin E derivative antioxidant at 0.1–1%; more stable than tocopherol, store protected from light

Charcoal Powder

Charcoal; adsorbs impurities/oil for cleansers, provides opacity, can be drying or matte.

Sodium Hydroxide

Strong base neutralizer for pH adjustment; handle with extreme care

Titanium Dioxide

Physical UV filter and colorant up to 25%; nano form requires attention

Ci 15985

Synthetic colorant Yellow 4; known maximum usage limits, potential allergy for some, add per regulations with batch records.

Sodium Chloride

Salt for gel viscosity control; used as precipitant in soaps

Ci 17200

Acid Red 33 hair dye; restricted use, potential scalp irritation

Aqua

Solvent, main base; microbial control is critical

Cetearyl Alcohol

Fatty alcohol emulsifier at 1-5%; non-ionic surfactant

Kaolin

Kaolin absorbent and bulk for powders/masks; check for heavy metals and comply with EU colorant limits IV/119

Hydrated Silica

Inorganic abrasive and oil absorbent; prone to settling, needs dispersant, high levels increase exfoliation

Glycerin

Workhorse humectant at 3–10%; tacky at high levels, pair with occlusives

Magnesium Aluminum Silicate

Oil-absorbing powder at 5–20%; for pressed/powder makeup, high levels may feel heavy

Zea Mays Starch

Corn starch for oil absorption and suspension; powder, hygroscopic, needs moisture control

Phenoxyethanol

Broad-spectrum preservative at ≤1%; may irritate sensitive eye areas, often paired with ethylhexylglycerin

Ethylhexylglycerin

Mild conditioner and preservative booster at 0.5–1%; reduces preservative load, smooth feel

Stearic Acid

Fatty acid emulsifier, white waxy solid; adds slip feel

Palmitic Acid

Palmitic acid for emulsification/emollient; solid fat, high melting point, occlusive.

Titanium Dioxide

Physical UV filter and colorant up to 25%; nano form requires attention

Sodium Cetearyl Sulfate

Anionic surfactant with strong foaming and cleansing power; milder than SLS but can still irritate dry skin.

Disodium Phosphate

Phosphate buffer for pH adjustment and preservation; water-soluble; high levels may irritate mucous membranes.

Potassium Phosphate

pH adjuster for buffering systems; 0.1-1%, avoid calcium and magnesium ions

PEG-40 Hydrogenated Castor Oil

Solubilizer and emulsifier for oil-soluble ingredients; high concentrations may cause contact dermatitis in sensitive skin.

Aqua

Solvent, main base; microbial control is critical

Parfum

Fragrance for scent; may contain allergens, caution for sensitive skin, full labeling required.

Tocopheryl Acetate

Vitamin E derivative antioxidant at 0.1–1%; more stable than tocopherol, store protected from light

Eucalyptus Globulus Leaf Oil

Eucalyptus leaf oil, strong essential oil; high irritation, strictly limited usage

Sodium Hydroxide

Strong base neutralizer for pH adjustment; handle with extreme care

Ci 19140

Acid Yellow 23 lake; for coloring and hair dyeing. High water solubility and precipitation risk, pH control required.

Ci 42090

Acid Blue 9 lake; for coloring and brow tints. Non-permanent hair dye, watch for lake precipitation and batch shade variance.

Sodium Chloride

Salt for gel viscosity control; used as precipitant in soaps

Hexyl Cinnamal

Common fragrance component (jasmine/vanilla note); listed EU allergen, requires labeling at >10ppm (leave-on).

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