milk-shake Milk shake Moisture Plus Shampoo

Ingredients overview

Label order. Colour is our internal rating: green routine, yellow restricted or worth a look, red prohibited or high-risk, grey not yet decoded.

Ingredients are listed in label order; the order reflects the label only, not exact concentrations.

1. Aqua
2. Ammonium Lauryl Sulfate
3. Cocamidopropyl Betaine
4. Sodium Chloride
5. Dicaprylyl Ether
6. Decyl Glucoside
7. Glyceryl Oleate
8. Styrene/Acrylates Copolymer
9. Guar Hydroxypropyltrimonium Chloride
10. Coco-Glucoside
11. Glycerin
12. Tocopheryl Acetate
13. Carica Papaya Fruit Extract
14. PEG-8
15. Dimethicone
16. Sodium Hyaluronate Crosspolymer
17. Hydrolyzed Glycosaminoglycans
18. Sodium Hyaluronate
19. Hydrolyzed Hyaluronic Acid
20. Hyaluronic Acid
21. Helianthus Annuus Seed Extract
22. Hydrolyzed Milk Protein
23. Hydrolyzed Quinoa
24. Fragaria Ananassa Fruit Extract
25. Lycium Barbarum Fruit Extract
26. Ethylhexyl Methoxycinnamate
27. Diethylamino Hydroxybenzoyl Hexyl Benzoate
28. Parfum
29. Sodium Hydroxide
30. Propanediol
31. Butylene Glycol
32. Citric Acid
33. Methylchloroisothiazolinone
34. Methylisothiazolinone
35. Sodium Benzoate
36. Potassium Sorbate
37. Benzyl Alcohol
38. Benzyl Salicylate
39. Limonene
40. Linalool
41. Phenoxyethanol
42. Glycine
43. Sodium Lactate
44. Sodium Citrate
45. Magnesium Nitrate
46. Magnesium Chloride
47. Ethylhexylglycerin
48. Raspberry Ketone
49. Benzoic Acid
50. Benzyl Glycol
51. Ci 16035
52. Ci 19140

Highlights

Free of parabensFree of mineral oilFree of formaldehyde releasersContains sulfatesContains siliconesContains animal-derivedContains EU-26 allergensContains fragranceContains alcoholContains essential oils

Formulation view Shampoo formula with ammonium lauryl sulfate for foam, buffered by betaine. Dicaprylyl ether improves feel; cationic guar controls static. Added hydrolyzed proteins and hyaluronic acid for hair repair. Contains MCT/MI preservatives, requiring allergen caution. Ideal for fine hair seeking volume. Formulator note: Multiple actives and complex preservation system need balancing mildness and stability.

Key ingredients

SOLVENT

Aqua

CLEANSING

Ammonium Lauryl SulfateDecyl Glucoside

ANTISTATIC

Cocamidopropyl Betaine

BULKING

Sodium Chloride

SKIN CONDITIONING - EMOLLIENT

Dicaprylyl EtherGlyceryl Oleate

FILM FORMING

Styrene/Acrylates Copolymer

Other ingredients

Guar Hydroxypropyltrimonium ChlorideCoco-GlucosideGlycerinTocopheryl AcetateCarica Papaya Fruit ExtractPEG-8DimethiconeSodium Hyaluronate CrosspolymerHydrolyzed GlycosaminoglycansSodium HyaluronateHydrolyzed Hyaluronic AcidHyaluronic AcidHelianthus Annuus Seed ExtractHydrolyzed Milk ProteinHydrolyzed QuinoaFragaria Ananassa Fruit ExtractLycium Barbarum Fruit ExtractEthylhexyl MethoxycinnamateDiethylamino Hydroxybenzoyl Hexyl BenzoateParfumSodium HydroxidePropanediolButylene GlycolCitric AcidMethylchloroisothiazolinoneMethylisothiazolinoneSodium BenzoatePotassium SorbateBenzyl AlcoholBenzyl SalicylateLimoneneLinaloolPhenoxyethanolGlycineSodium LactateSodium CitrateMagnesium NitrateMagnesium ChlorideEthylhexylglycerinRaspberry KetoneBenzoic AcidBenzyl GlycolCi 16035Ci 19140

Skim through

Ingredients explained

Aqua

Solvent, main base; microbial control is critical

Ammonium Lauryl Sulfate

Strong anionic surfactant; high foaming and stripping power. Can be irritating to eyes and damaged skin

Cocamidopropyl Betaine

Cocamidopropyl betaine; zwitterionic co-surfactant reducing irritation and boosting foam, common in mild cleansers.

Sodium Chloride

Salt for gel viscosity control; used as precipitant in soaps

Dicaprylyl Ether

Lightweight diester solvent and emollient, non-greasy feel; common oil phase carrier; low irritation.

Decyl Glucoside

Mild alkyl glucoside, biodegradable; foam stabilizer, thickens with fatty alcohols, low allergenicity.

Glyceryl Oleate

Glyceride-based emulsifier and emolient with mild perfuming properties.

Styrene/Acrylates Copolymer

Film former and opacifier for powder makeup; some batches contain sensitizing monomers.

Guar Hydroxypropyltrimonium Chloride

Cationic guar derivative for antistatic, film-forming, viscosity control; common in hair/skin conditioning

Coco-Glucoside

Mild non-ionic surfactant for cleansing and foaming; rich foam, low irritation, suitable for sensitive and children's products

Glycerin

Workhorse humectant at 3–10%; tacky at high levels, pair with occlusives

Tocopheryl Acetate

Vitamin E derivative antioxidant at 0.1–1%; more stable than tocopherol, store protected from light

Carica Papaya Fruit Extract

Botanical extract for nourishment and antioxidant benefits; used as a low-concentration additive.

PEG-8

Not decoded yet

Dimethicone

Silicone occlusive at 1–5%; provides smooth feel, non-penetrating, suitable for sensitive skin

Sodium Hyaluronate Crosspolymer

Crosslinked high-MW HA; forms surface hydrogel for long-lasting hydration, minimal penetration, physical film-forming.

Hydrolyzed Glycosaminoglycans

Hydrolyzed GAGs for hydration/conditioning; low MW, good penetration, low irritancy.

Sodium Hyaluronate

Potent humectant at 0.1–2%; different MW for penetration depth, high levels may draw moisture

Hydrolyzed Hyaluronic Acid

Low-MW humectant with superior penetration vs high-MW; 0.1-0.5% typical, hygroscopic, store dry to prevent clumping.

Hyaluronic Acid

High-water-binding humectant at 0.1-1%; high-MW for surface film, low-MW for dermal potential, check cationic compatibility.

Helianthus Annuus Seed Extract

Sunflower seed extract; flavonoids and oleic acid, 0.5–5%; antioxidant repair, match phase, low allergenicity

Hydrolyzed Milk Protein

Hydrolyzed milk protein, moisturizer; label for lactose/milk protein allergy

Hydrolyzed Quinoa

Hydrolyzed quinoa for skin conditioning and moisturization; plant-derived small molecules, generally well-tolerated.

Fragaria Ananassa Fruit Extract

Strawberry fruit extract; polyphenols for antioxidant/conditioning; typically <1%.

Lycium Barbarum Fruit Extract

Lycium barbarum extract; astringent and conditioner. Use at 1-2%; contains polysaccharides and antioxidants.

Ethylhexyl Methoxycinnamate

UVA absorber used with other filters; poor water stability and photolability, requires light stabilizers, max concentration typically 10%.

Diethylamino Hydroxybenzoyl Hexyl Benzoate

Novel UVB absorber at 0.2-1.5%; narrow band, requires combination, high photostability, verify regional limits, low irritation.

Parfum

Fragrance for scent; may contain allergens, caution for sensitive skin, full labeling required.

Sodium Hydroxide

Strong base neutralizer for pH adjustment; handle with extreme care

Propanediol

Polyol solvent at 1–5%; light feel, aids solubilization, propylene glycol alternative

Butylene Glycol

Polyol humectant and solvent at 1–5%; aids solubilization, light feel

Citric Acid

Buffer and chelator at 0.1–2%; adjusts pH, may irritate sensitive skin at low pH

Methylchloroisothiazolinone

Preservative (MCI); highly sensitizing, use only in rinse-off, avoid leave-on products.

Methylisothiazolinone

Strong preservative; high allergy risk, EU restricted for leave-on products, high formulation risk

Sodium Benzoate

Preservative booster, effective below pH 4.5; combinable with sorbates

Potassium Sorbate

Preservative effective below pH 6; combinable with sodium benzoate

Benzyl Alcohol

Mild preservative/solvent at 0.5-1.0%; EU allergen (labeling required), irritation risk if concentrated, avoid in infant/highly sensitive skin.

Benzyl Salicylate

UV absorber/light stabilizer, restricted in EU; potential sensitizer, risk assessment needed.

Limonene

Natural fragrance solvent, EU allergen; poor photostability

Linalool

Natural fragrance component at ≤0.05%; one of EU 26 allergens, caution for sensitive skin

Phenoxyethanol

Broad-spectrum preservative at ≤1%; may irritate sensitive eye areas, often paired with ethylhexylglycerin

Glycine

Humectant amino acid, 1–3%; small molecule, low irritation.

Sodium Lactate

Sodium lactate for moisturizing and exfoliation; pH buffering agent

Sodium Citrate

Sodium citrate for buffering and chelating; adjust pH, careful with strong acid reactions.

Magnesium Nitrate

Inorganic salt for hair conditioning; improves smoothness and shine, high concentrations may stiffen hair, balance cationics.

Magnesium Chloride

Inorganic salt for thickening and pH adjustment; 0.1-1%, avoid calcium ions

Ethylhexylglycerin

Mild conditioner and preservative booster at 0.5–1%; reduces preservative load, smooth feel

Raspberry Ketone

Natural raspberry ketone; acts as fragrance and skin conditioning agent; often added in trace amounts for specific claims.

Benzoic Acid

Preservative and pH adjuster at 0.1–0.5%; low water solubility, best in acidic media, irritant at high levels.

Benzyl Glycol

Solvent and viscosity regulator; aids solubility of actives, slight preservative boost

Ci 16035

Azo hair dye component, requires alkaline activation. Restricted to professional hair use, not for daily wash.

Ci 19140

Acid Yellow 23 lake; for coloring and hair dyeing. High water solubility and precipitation risk, pH control required.

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