Market · buyers
Global cosmetic brand target list · 735
Third-party view of each brand: monthly site visits and ranks, parent and listing, public revenue and funding, channels and price tier, in-house vs contract manufacturing (with evidence), public corporate contacts and leaders, analyst-style read and partnership angles.
Public facts only: revenue with year and source, never estimated; traffic from Similarweb public pages (month shown); manufacturing model backed by official or press wording. Enrichment done for 735 brands, 465 with Similarweb monthly visits; the rest are small sites whose figure Similarweb does not show, never estimated. Manufacturing model only from official sites, Wikipedia or legally required manufacturer disclosures; otherwise marked not disclosed.
Philippines · Quezon City, Philippines · Makeup with skincare benefits ('skin-caring makeup'), plus suncare and haircare
Happy Skin Site ↗
Homegrown Filipino 'skin-caring' makeup brand sourcing formulations from Japan, Korea and Taiwan, a cult-favorite top local beauty player sold via Lazada, Shopee, TikTok Shop and retail.
- Parent
- Allure Asia Inc. · Founded 2013 (October 2013)
- Revenue
- not disclosed
- Channels
- DTC site (specific Philippine retail partners not confirmed via fetch this session)
- Manufacturing
- Contract manufacturing · Made in Japan, Korea, Taiwan — Brand's About Us page states its products are "sourced from the beauty capitals of the world - Japan, Korea, and Taiwan," indicating contract/OEM manufacturing abroad rather than in-house Philippine production.
- Contact
- Via happyskincosmetics.com
- Leaders
- Jacqueline 'Jacq' Yuengtian Gutierrez, Co-Founder & CEO (also Co-Founder & CEO of sister brand BLK Cosmetics) — source: LinkedIn
- Analyst view
- Happy Skin is a Filipino color-cosmetics and skincare brand founded in October 2013 that sources manufacturing from established beauty hubs in Japan, Korea and Taiwan rather than producing in-house, a common approach among Southeast Asian beauty brands. Traffic is majority Philippine (72.5%) with a notable US share (21%), suggesting some export or diaspora interest. It is discovered mainly through search (65.6% organic) rather than direct navigation.
- Partnership angles
- Reliance on Japan/Korea/Taiwan OEM partners means the brand is used to trend-responsive, quality-driven East Asian manufacturing standards · Any new supplier would need to match the finishing and texture quality already associated with those established beauty hubs · Notable US traffic share suggests some interest in products or claims that travel well to overseas Filipino or wider export markets.