Market · buyers
Global cosmetic brand target list · 735
Third-party view of each brand: monthly site visits and ranks, parent and listing, public revenue and funding, channels and price tier, in-house vs contract manufacturing (with evidence), public corporate contacts and leaders, analyst-style read and partnership angles.
Public facts only: revenue with year and source, never estimated; traffic from Similarweb public pages (month shown); manufacturing model backed by official or press wording. Enrichment done for 735 brands, 465 with Similarweb monthly visits; the rest are small sites whose figure Similarweb does not show, never estimated. Manufacturing model only from official sites, Wikipedia or legally required manufacturer disclosures; otherwise marked not disclosed.
Japan · Yokohama, Japan · Anti-aging skincare, mid-price direct/e-commerce
Attenir Site ↗
- 440.5KMonthly visits · 2026-08
- #94,969Global rank
- #75 (Beauty and Cosmetics, Japan)Category rank
- 47.78%Bounce
- 4.49Pages/visit
- 00:03:25Duration
Top regions:Japan 96.49% · United States 3.37% · Taiwan 0.11% · Top source:Direct 33.35%
Affordable anti-aging skincare brand under the FANCL Group, sold via direct mail-order, e-commerce and own stores to value-conscious mature-skin consumers.
- Parent
- FANCL Corporation (Attenir Co., Ltd. is a member of the FANCL Group) · Private; parent FANCL wholly owned by Kirin Holdings (TSE: 2503) since Dec 2024 · Founded 1989
- Revenue
- not disclosed
- Channels
- Direct-to-consumer online shop (attenir.co.jp)
- Manufacturing
- Not disclosed — Brand's company page (attenir.co.jp/company/) returned not-found and the homepage discloses no manufacturer/factory information.
- Contact
- Attenir customer service via official site/app; FANCL Group corporate contact (fancl.jp/en/about/global)
- Analyst view
- Attenir is a Japanese skincare brand selling cleansing, skincare, body-care and makeup lines DTC, with a brand promise of research-backed 'aging care,' sensory quality and 'appropriate pricing.' Direct traffic leads its acquisition mix (33%), suggesting a base of brand-aware repeat visitors, and the audience is almost entirely domestic (96.5%) with negligible international reach. No manufacturing model, production country, or funding information was found.
- Partnership angles
- Direct-to-consumer, research-branded positioning suggests interest in efficacy-substantiated actives with clear documentation · Traffic is almost entirely domestic, implying the brand has not pursued export markets and may need support if it does · Manufacturing partner is undisclosed, so OEM/ODM needs are unconfirmed
Japan · Osaka · Botanical haircare and body care (shampoo, conditioner, body wash)
Botanist Site ↗
I-ne's flagship "botanical lifestyle" haircare/bodycare brand — silicone-, paraben- and dye-free — ranked among Japan's top-selling haircare lines and exported to North America and France.
- Parent
- I-ne Co., Ltd. · TSE Prime: 4933 · Founded 2015 (I-ne Co. founded 2007)
- Revenue
- Parent I-ne Co., Ltd. consolidated revenue approx. JPY 48.98bn (FY2025, company IR)
- Channels
- Nationwide drugstores/variety shops (Japan) · Botanist Factory and Harajuku flagship stores · Amazon · Rakuten · Yahoo Shopping · Qoo10 · export retailers (Japanese Taste, Japan with Love)
- Manufacturing
- Not disclosed · Made in Japan — Parent I-ne Co. describes itself as a beauty-tech company that 'develops' brands including Botanist; a product listing states 'Made in: Japan,' but no statement confirms in-house vs. contract production (I-ne corporate site; product listing).
- Contact
- https://i-ne-global.com/contact/
- Leaders
- Yohei Onishi, Representative Director & President (I-ne Co., Ltd.)
- Analyst view
- Botanist is a Japanese haircare and body-care brand launched in January 2015 by I-ne Co., Ltd., a Tokyo beauty-tech company that develops several D2C-style brands. Products are labeled Made in Japan and sold at mass-market prices through nationwide drugstores, owned flagship stores, and major e-commerce platforms including cross-border retailers serving J-beauty fans abroad. No brand-specific funding data exists, as it operates within I-ne's broader portfolio.
- Partnership angles
- As one of several I-ne portfolio brands, Botanist likely draws on shared group manufacturing relationships rather than independent sourcing · Nationwide mass drugstore distribution implies a need for high-volume, cost-efficient, consistent production · Active cross-border e-commerce export suggests interest in formulations that meet destination-market cosmetic regulations.
Japan · Tokyo (Akasaka, Minato-ku) · Men's skincare / grooming
Bulk Homme Site ↗
- 30.4KMonthly visits · 2026-08
- #862,601Global rank
- #755 (Beauty and Cosmetics, Japan)Category rank
- 64.04%Bounce
- 2.73Pages/visit
- 00:01:18Duration
Top regions:Japan 98.12% · United States 1.88% · Top source:Organic search 58.19%
A DTC subscription-based 'basic men's skincare' line sold through its own e-commerce and subscription courses, physical retail store locations, and a separate wholesale channel for hotels and beauty salons.
- Parent
- Independent (株式会社バルクオム / BULK HOMME Co., Ltd.) · Founded 2017 (Takuya Noguchi established BULK HOMME Co., Ltd. following a corporate reorganization; site copyright also references 2018).
- Revenue
- not disclosed (company disclosed a ¥300 million funding round in 2017, but this is financing, not revenue)
- Funding
- Operated by Bulk Homme Co., Ltd. (founded 2018); no external funding rounds disclosed (brand corporate site).
- Channels
- DTC site (bulk.co.jp) · international storefront (bulkhomme.com/us)
- Manufacturing
- Not disclosed — Corporate site (company.bulk.co.jp, redirected from bulk.co.jp/company) confirms Bulk Homme Co., Ltd. (founded ~2018) but discloses no factory or contract-manufacturer information.
- Contact
- Customer service toll-free 0120-315-869 (10:00-19:00 weekdays); wholesale/business inquiries (hotels, salons) via https://company.bulk.co.jp/contact
- Leaders
- Takuya Noguchi (野口卓也), Representative Director & CEO.
- Analyst view
- Bulk Homme is a Japanese men's skincare brand founded around 2018, selling through its own domestic e-commerce site and a separate international/US-facing storefront. Its audience is almost entirely Japanese (98%), with only a marginal US footprint despite the international site, and a relatively high 64% bounce rate suggests many single-page or low-intent visits. Organic search is the leading acquisition channel. No manufacturing or funding facts were found.
- Partnership angles
- Men's grooming focus suggests interest in formulation partners experienced in male-skin-specific actives and textures · International storefront with minimal non-Japan traffic so far suggests the brand is early in overseas expansion and may need export/registration support · Manufacturing partner is undisclosed, so OEM/ODM needs are unconfirmed
Japan · Chiyoda-ku, Tokyo, Japan · Mass-market drugstore makeup
Canmake Site ↗
- 625.8KMonthly visits · 2026-08
- #73,299Global rank
- #60 (Beauty and Cosmetics, Japan)Category rank
- 52.26%Bounce
- 3.46Pages/visit
- 00:02:13Duration
Top regions:Japan 56.7% · United States 10.43% · Vietnam 5.81% · Top source:Organic search 72.41%
Affordable, trend-driven makeup brand sold via drugstores and variety stores in Japan and export markets across Asia.
- Parent
- Isehan Co., Ltd. (Isehan Group) · Founded Isehan founded 1825; Canmake brand launched 1985
- Revenue
- not disclosed
- Funding
- Made by Ida Laboratories Co., Ltd.; no external funding or ownership-change information disclosed (brand corporate page).
- Channels
- Official online store · retail distribution channels referenced but not itemized on corporate page
- Manufacturing
- Not disclosed — Corporate page (canmake.com/company/) identifies the operating company as Ida Laboratories Co., Ltd. (Tokyo) but does not state whether manufacturing is in-house or contracted, nor a production country.
- Contact
- Isehan Group corporate site (isehangroup.com); Canmake customer service via canmake.com
- Analyst view
- Canmake is a Japanese mass-market makeup brand operated by Ida Laboratories Co., Ltd., with a notably international traffic mix for a Japanese drugstore brand: Japan is just 57% of visits, with the US (10%) and Vietnam (6%) as meaningful secondary markets, and organic search driving nearly three-quarters of traffic. This spread suggests real organic pull in Southeast Asia and North America beyond Japan. Manufacturing location/model and funding history were not found.
- Partnership angles
- Mass-market price positioning implies strong interest in cost-efficient, high-volume manufacturing and reliable MOQ terms · Meaningful organic traffic from the US and Vietnam suggests active or planned export distribution that may need regional regulatory support · Manufacturing model is undisclosed, so current OEM/ODM relationships are unconfirmed
Japan · Chiyoda, Tokyo (Kojimachi) · Color cosmetics & skincare ('skin-like' natural makeup)
Celvoke Site ↗
- 125.4KMonthly visits · 2026-08
- #227,977Global rank
- #185 (Beauty and Cosmetics, Japan)Category rank
- 45.73%Bounce
- 6.51Pages/visit
- 00:03:10Duration
Top regions:Japan 99.83% · Top source:Organic search 59.03%
A minimalist 'second-skin' makeup and skincare brand sold via its own DTC e-commerce site and department-store beauty counters (e.g. Hankyu Umeda, Isetan, Lumine, Iwataya).
- Parent
- MASH Beauty Lab Co., Ltd. (マッシュビューティーラボ), part of MASH Group · Founded 2017 (early release at Hankyu Umeda in February 2017); parent MASH Beauty Lab Co., Ltd. was established in September 2010.
- Revenue
- not disclosed
- Funding
- Brand of MASH Beauty Lab Co., Ltd. within MASH Group; no external funding rounds disclosed (brand site).
- Channels
- Official web store · department-store counters (Takashimaya, Hankyu Umeda) · shopping-mall locations (Lumina Yurakucho, Lumina Shinjuku) · loyalty program
- Manufacturing
- Not disclosed — Site footer identifies the operator as MASH Beauty Lab Co., Ltd. within MASH Group (known primarily for fashion labels such as SNIDEL); no manufacturing/factory statement found.
- Contact
- Inquiry form at https://celvoke.com/Form/Inquiry/InquiryInput.aspx; parent corporate site https://www.mashbeautylab.com/
- Leaders
- No Celvoke-specific founder publicly named; parent MASH Beauty Lab Co., Ltd. leadership is Hiroyuki Kondo (Chairman) and Yoko Toyoyama (President).
- Analyst view
- Celvoke is a Japanese makeup and skincare brand operated by MASH Beauty Lab, part of the MASH Group, primarily known for fashion labels like SNIDEL and extending into beauty via sister brands such as to/one. Distribution runs through department-store counters and shopping-center locations alongside an official web store -- a mid-to-premium counter position rather than mass drugstore. Traffic is almost entirely Japan-based (99.8%) with strong engagement and little international reach yet.
- Partnership angles
- As a fashion-group beauty label, Celvoke likely relies on outside contract manufacturers rather than an in-house factory, though this is unconfirmed · Department-store counter positioning implies any new ingredient needs strong sensory/texture credentials and counter-staff documentation · Traffic is almost entirely domestic, suggesting room to build export channels if the brand wants to grow internationally
Japan · Chiyoda-ku, Tokyo, Japan · Mass-market drugstore makeup
Cezanne Site ↗
- 653.4KMonthly visits · 2026-08
- #67,894Global rank
- #39 (Beauty and Cosmetics, Japan)Category rank
- 52.43%Bounce
- 4.00Pages/visit
- 00:02:37Duration
Top regions:Japan 93.22% · United States 3.24% · Hong Kong 1.03% · Top source:Organic search 74.71%
'Always reassuring, always beautiful' value-priced mass makeup brand focused on daily-use affordability, sold via drugstores and general merchandise stores across Japan.
- Parent
- Cezanne Cosmetics Co., Ltd. (independent) · Founded 1964
- Revenue
- not disclosed
- Funding
- Operated by Cezanne Cosmetics Co., Ltd.; no external funding or ownership-change information disclosed (brand corporate page).
- Channels
- Official online store; specific retail-channel breakdown not disclosed on corporate pages fetched
- Manufacturing
- Not disclosed — Corporate page (cezanne.co.jp/company/) and a product listing page gave only contact/registration details for Cezanne Cosmetics Co., Ltd. (Tokyo); no factory or contract-manufacturer statement, nor drugstore-exclusivity confirmation, was found.
- Contact
- Cezanne Cosmetics corporate inquiry form via cezanne.co.jp
- Analyst view
- Cezanne Cosmetics is a Japanese makeup brand marketed around accessible, reassurance-focused positioning ('always reassuring, always beautiful'), with a large domestic following (rank #39 in Japan's beauty category) and traffic that is 93% Japan-based plus small US and Hong Kong shares. Organic search drives roughly three-quarters of visits. The brand is widely known in Japan for value-oriented pricing, though the pages checked here did not themselves state prices or channel exclusivity.
- Partnership angles
- Value/mass positioning implies strong emphasis on cost-efficient formulation and high-volume manufacturing terms · Overwhelmingly domestic traffic suggests limited current export activity and potential need for market-entry support if the brand pursues overseas growth · Manufacturing model is undisclosed, so OEM/ODM needs are unconfirmed
Japan · Sumida-ku, Tokyo, Japan · Anti-glycation ('anti-sugar') skincare, niche prestige
Cocochi Site ↗
Niche Japanese anti-glycation skincare specialist built around its proprietary Orimos ingredient, sold via its Omotesando boutique, e-commerce and select retail.
- Parent
- Cocochi Cosme Co., Limited (independent) · Founded not disclosed in available sources
- Revenue
- not disclosed
- Funding
- Operated by Cocochi Cosme Co., Ltd.; no external funding disclosed (brand site).
- Channels
- Own online shop · flagship store (Omotesando, Tokyo) · variety shops and drugstores nationwide · Rakuten marketplace
- Manufacturing
- Not disclosed — Homepage identifies the operator as Cocochi Cosme Co., Ltd. but discloses no factory or contract-manufacturer information.
- Contact
- Cocochi Cosme Co., Limited corporate contact via cocochicosme.com company page
- Analyst view
- Cocochi is a small Japanese skincare brand focused on sheet masks and skin-barrier products, sold via a Tokyo (Omotesando) flagship store, nationwide variety shops and drugstores, its own site, and Rakuten, where it has ranked #1 in its gel-pack/cream category. Similarweb shows very low direct-site traffic (global rank in the tens of millions, down ~49% month-over-month), suggesting reliance on marketplace and offline retail over its own website. No manufacturing facts were found.
- Partnership angles
- Sheet-mask and marketplace-led model suggests interest in a manufacturing partner with strong sheet-mask substrate and mask-fluid formulation capability · Heavy reliance on Rakuten and offline drugstore distribution over its own site suggests limited direct-to-consumer digital investment so far · Manufacturing partner is undisclosed, so OEM/ODM capacity needs are unconfirmed
Japan · Osaka · Clay-based haircare
DROAS Site ↗
- 8.4KMonthly visits · 2026-08
- #2,712,739Global rank
- #4,264 (Marketing and Advertising, Japan)Category rank
- 52.36%Bounce
- 1.35Pages/visit
- 00:00:05Duration
Top regions:Japan 100% · Top source:Organic Search 41.5%
I-ne's clay-based hair-care brand, part of the company's multi-brand haircare portfolio sold direct-to-consumer and through drugstores.
- Parent
- I-ne Co., Ltd. · TSE Prime: 4933
- Revenue
- Parent I-ne Co., Ltd. consolidated revenue approx. JPY 48.98bn (FY2025, company IR)
- Channels
- Official store · Rakuten · Amazon · Yahoo Shopping (Japan); parent i-ne Co.
- Manufacturing
- Not disclosed · Made in Japan — Site footer confirms operation by i-ne Co., Ltd. (Japan), the same house behind Botanist, which labels its products Made in Japan; no DROAS-specific manufacturing statement was found (droas.jp footer).
- Contact
- https://i-ne-global.com/contact/
- Leaders
- Yohei Onishi, Representative Director & President (I-ne Co., Ltd.)
- Analyst view
- DROAS is a Japanese clay-based hair, face and body care brand operated by I-ne Co., Ltd., the company behind Botanist, built on mineral-clay adsorption using bentonite, kaolin, Moroccan lava clay and sea silt. Products are priced at mass drugstore levels (roughly JPY770-1,210) and sold through its own store plus Rakuten, Amazon and Yahoo Shopping. Traffic is small relative to sibling I-ne brands; no brand-specific funding data exists.
- Partnership angles
- As an I-ne portfolio brand, DROAS likely shares group-level manufacturing and sourcing relationships rather than sourcing independently · A clay-adsorption niche implies specific interest in specialty mineral/clay ingredient sourcing and consistency · Mass-market drugstore pricing means new ingredient or packaging inputs must clear tight per-unit cost targets.
Japan · Osaka, Japan · Mascara and eye makeup, known for smudge-resistant 'Fiberwig' formulas
Dejavu (Imju) Site ↗
Japanese drugstore mascara specialist sold nationwide and exported through Asian beauty retailers, built around long-lasting fiber-lash technology.
- Parent
- IMJU Corporation · Founded Not independently confirmed this session (long-established mascara brand)
- Revenue
- Not disclosed
- Channels
- Japan drugstores and online retail (typical for this category; not independently confirmed from brand-owned sources)
- Manufacturing
- Not disclosed — Brand site and Imju Co. pages returned repeated connection errors and no Wikipedia article on Imju was found; manufacturing arrangement could not be independently verified this session.
- Contact
- No verified direct corporate contact this session
- Analyst view
- Dejavu is a long-running Japanese eyeliner and mascara brand made by Imju, competing in the mass drugstore color-cosmetics segment. It is sold mainly through Japanese drugstores and online retail. The brand's own site and independent corporate records were unreachable during this research, limiting verification of its manufacturing setup, ownership, and international reach. No funding, acquisition, or expansion news is publicly indexed for the brand.
- Partnership angles
- Mass-drugstore eye-makeup likely depends on cost-competitive contract manufacturing for high-volume SKUs · Smudge-proof claims suggest need for stable, well-documented polymer and pigment suppliers · Limited public visibility suggests overseas expansion would need market-entry support
Japan · Minato, Tokyo · Skincare — cleansing balm (2-in-1 makeup remover and skincare treatment)
Duo (DUO The Cleansing Balm) Site ↗
- 259.5KMonthly visits · 2026-08
- #150,322Global rank
- #121 (Beauty and Cosmetics, Japan)Category rank
- 56.4%Bounce
- 4.35Pages/visit
- 00:03:23Duration
Top regions:Japan 97.86% · United States 2.02% · Korea, Republic of 0.12% · Top source:Direct 52.74%
Flagship cleansing-balm brand (over 60 million cumulative units shipped since 2010) sold via its own DTC site, major Japanese e-commerce (Amazon/Rakuten), and drugstore/variety-store retail, under TSE Growth-listed parent Premier Anti-Aging, which also markets CANADEL, clayence, and VENEX.
- Parent
- Premier Anti-Aging Co., Ltd. — independently operated; largest shareholder is Premia Management Co., Ltd. (45.62% stake), not a controlling parent · Yes — Premier Anti-Aging Co., Ltd. listed on the Tokyo Stock Exchange Growth Market, ticker 4934 (listed October 28, 2020) · Founded 2010 (DUO brand and original Cleansing Balm launched in 2010, per p-antiaging.com and a 2015 PR Times release marking 5 years of sales); operating company Premier Anti-Aging Co., Ltd. established December 1, 2009
- Revenue
- Not disclosed specifically for the DUO brand; parent Premier Anti-Aging Co., Ltd. reported consolidated revenue of approx. ¥16.16 billion for the fiscal year ended July 2025 (company IR/PR disclosure)
- Funding
- Premier Anti-Aging Co., Ltd. listed on the Tokyo Stock Exchange Growth Market in October 2020 (ticker 4934); FY2025 consolidated revenue about JPY 16.16 billion (Japanese Wikipedia)
- Channels
- DTC e-commerce, Japanese drugstores/variety stores, duty-free, plus sister brands CANADEL, clayence and VENEX
- Manufacturing
- Not disclosed — Official site blocked the fetch (HTTP 403); Japanese Wikipedia confirms operator Premier Anti-Aging Co., Ltd. but does not state whether manufacturing is in-house or contracted.
- Contact
- Contact form at https://www.p-antiaging.co.jp/ja/contact.html (Premier Anti-Aging Co., Ltd. official corporate site)
- Leaders
- Kiyoshi Matsuura, Representative Director & President; Yoichiro Ito, Representative Director & Senior Managing Executive Officer (Premier Anti-Aging Co., Ltd. corporate disclosures)
- Analyst view
- DUO The Cleansing Balm, launched in 2010 by Premier Anti-Aging Co., is one of Japan's best-known single-SKU beauty franchises. The company listed on Tokyo's Growth Market in 2020 and has since expanded into haircare, serums, and recovery apparel under sister brands. Distribution leans on Japanese drugstores, variety stores, and its own e-commerce, with traffic overwhelmingly domestic. Growth depends on sustaining the hero SKU while newer sub-brands scale.
- Partnership angles
- Reliance on one hero SKU means new-category launches need reliable co-development partners · Public-company status since 2020 puts pressure on documented, auditable supply chains · Fast-growing sub-brands suggest appetite for multi-category formulation partners
Japan · Osaka, Japan · Self-selection eye and complexion makeup
Excel (Tsuru Cosmetics) Site ↗
Japanese drugstore makeup brand best known for eyebrow, eyeliner and eyeshadow products (e.g. the 'Skinny Rich' liner line), sold at drugstores and via Asian export retailers.
- Parent
- Tsuru Cosmetics Co., Ltd. (per brand/retail trade sourcing; not independently re-verified against a corporate filing this session) · Private (presumed; not confirmed) · Founded Not independently confirmed this session
- Revenue
- Not disclosed
- Channels
- Japan drugstores and e-commerce (typical for this category; not independently confirmed from brand-owned sources)
- Manufacturing
- Not disclosed — Brand site returned repeated connection errors and no English or Japanese Wikipedia article exists for Tsuru Cosmetics; manufacturing setup could not be verified this session.
- Contact
- No verified direct corporate contact this session; consumer inquiries typically via the excel.tokyo brand site
- Analyst view
- Excel is a Japanese color-cosmetics brand from Tsuru Cosmetics, positioned as an elevated drugstore makeup line known for eyebrow and eyeshadow products. Public information is limited: the brand's site could not be reached and no independent encyclopedia entry documents its ownership or manufacturing. It is generally sold through Japan's mass beauty retail channel. Its scale, growth, and any overseas presence remain unconfirmed.
- Partnership angles
- Self-select drugstore makeup likely depends on contract manufacturers for color-cosmetics runs · Limited public disclosure suggests a smaller organization valuing turnkey formulation and packaging support · No visible international footprint found
Japan · Tokyo, Japan · Mass mascara and eye makeup targeting younger consumers
Heroine Make (Isehan) Site ↗
Youth-skewing sister brand to Kiss Me, sold at Japanese drugstores and widely exported via Asian e-commerce, known for volumizing/long mascaras.
- Parent
- Isehan Co., Ltd. (Isehan Honten) · Founded Circa 2009 (moderate confidence; not independently re-verified this session)
- Revenue
- Not disclosed
- Funding
- Privately held; Isehan Honten and Kiss Me Cosmetics merged into one entity in 2005 (capital about JPY 200 million per Japanese Wikipedia); no public funding rounds disclosed
- Channels
- Japan drugstores and general merchandise stores; Isehan has overseas subsidiaries in Taiwan (2007), South Korea (2018) and Thailand (2019)
- Manufacturing
- Not disclosed · Made in Japan — Brand site could not be reached (connection errors); Japanese Wikipedia confirms maker Isehan has produced cosmetics in Tokyo since 1825, but does not state whether current mascara production is in-house or contracted.
- Contact
- No verified direct corporate contact this session; Isehan corporate site not fetched
- Analyst view
- Heroine Make is a mass-market mascara and eye-makeup line from Isehan, a Tokyo cosmetics maker with roots to an 1825 rouge business. The modern company formed when Isehan and Kiss Me Cosmetics merged in 2005, adding overseas subsidiaries in Taiwan, Korea, and Thailand. It is sold mainly through Japanese drugstores, competing directly with other mass mascara brands. As a privately held company, growth appears organic and regionally focused rather than public-market funded.
- Partnership angles
- 200 years of mascara specialization suggests deep formulation know-how but openness to new wear-resistant technologies · Existing Taiwan/Korea/Thailand units point to further Southeast Asia expansion potential · Private, modest-capital structure suggests relationship-based supplier selection
Japan · Chiyoda, Tokyo · Beauty appliances (hair dryers, straightening irons) and haircare cosmetics
Kinuji (KINUJO / 絹女) Site ↗
- 218.9KMonthly visits · 2026-08
- #215,273Global rank
- #167 (Beauty and Cosmetics, Japan)Category rank
- 68.91%Bounce
- 2.08Pages/visit
- 00:01:05Duration
Top regions:Japan 96.09% · United States 2.48% · Thailand 1.43% · Top source:Organic Search 46.58%
Tokyo-based beauty-tech brand selling 'silk technology' hair dryers, straightening irons, and haircare cosmetics through its own DTC site/online shop plus Rakuten and specialty retailers like Cosme Kitchen.
- Parent
- KINUJO Corporation (株式会社KINUJO) — independent, no holding company found · Founded 2012 (KINUJO Corporation established May 22, 2012, per company registry); the brand's viral hair-appliance popularity is more recent than its founding
- Revenue
- not disclosed
- Channels
- Own e-commerce, professional salon channel (KINUJO Pro), and Japan's furusato nozei (hometown tax) gift program
- Manufacturing
- Not disclosed — Brand site cites third-party testing by the Niigata Prefectural Industrial Technology Research Institute but does not disclose where products are manufactured (kinujo.jp).
- Contact
- Inquiry form at kinujo.jp/inquiry/ (per kinujo.jp; no separate press/wholesale line found)
- Leaders
- Tomoaki Hamada (浜田智章), Representative Director; Ryota Kamijo (上條亮太), Executive President — per company registry listing (compalyze.co.jp) and kinujo.jp
- Analyst view
- KINUJO is a Japanese beauty-tech brand focused on premium hair-styling tools, positioned as a "Haute-Tech Maison" blending Japanese aesthetics and technology. It sells via its own e-commerce, a professional salon line, and Japan's furusato nozei tax-gift program. The brand cites third-party testing through a public research institute but does not disclose factory locations. Traffic is heavily Japan-based, with small US and Thai audiences hinting at early Southeast Asia interest.
- Partnership angles
- Premium hair-appliance positioning requires safety-certified electronics manufacturing rather than typical cosmetics OEM · Undisclosed manufacturing location leaves production-country risk and consistency unclear · Early Thai traffic suggests appetite for Southeast Asia distribution partnerships
Japan · Tokyo, Japan · Mascara and eye makeup
Kiss Me (Isehan) Site ↗
Long-running heritage Japanese mascara brand sold through drugstores nationally and exported across Asia, anchored by its iconic heart-wand mascara.
- Parent
- Isehan Co., Ltd. (Isehan Honten), a Japanese cosmetics company with roots in traditional 'beni' rouge dating to the 1820s · Founded 1961 (Kiss Me mascara brand launch, moderate confidence); parent company traces to a traditional beni (rouge) trading house
- Revenue
- Not disclosed
- Funding
- Privately held; Isehan Honten and Kiss Me Cosmetics merged into one entity in 2005 (capital about JPY 200 million per Japanese Wikipedia); no public funding rounds disclosed
- Channels
- Japan drugstores and general merchandise stores; Isehan has overseas subsidiaries in Taiwan (2007), South Korea (2018) and Thailand (2019)
- Manufacturing
- Not disclosed · Made in Japan — Brand site could not be reached (connection errors); Japanese Wikipedia confirms maker Isehan has produced cosmetics in Tokyo since 1825, but does not state whether current mascara production is in-house or contracted.
- Contact
- No verified direct corporate contact this session
- Analyst view
- Kiss Me is Isehan's founding mascara and eye-makeup franchise, tracing to a Tokyo cosmetics maker rooted in an 1825 rouge business. The current entity formed when Isehan Honten merged with Kiss Me Cosmetics in 2005, later adding subsidiaries in Taiwan, Korea, and Thailand. It competes in Japan's crowded mass drugstore mascara segment. As a privately held, modestly capitalized company, expansion appears organic and regionally focused rather than public-market funded.
- Partnership angles
- Long mascara specialization suggests strong formulation expertise but openness to new wear-resistant fiber technologies · Existing Taiwan/Korea/Thailand units point to further Southeast Asia expansion · Private structure suggests cost-conscious, relationship-based supplier selection
Japan · Shibuya, Tokyo · Skincare — daily-use sheet face masks
Lululun Site ↗
- 318.7KMonthly visits · 2026-08
- #142,598Global rank
- #112 (Beauty and Cosmetics, Japan)Category rank
- 62.45%Bounce
- 2.92Pages/visit
- 00:01:56Duration
Top regions:Japan 95.04% · United States 1.77% · United Kingdom 1.5% · Top source:Organic Search 52.43%
Mass-market Japanese daily sheet-mask brand sold through its own DTC sites (lululun.com / dr-lululun.com) and extensive Japanese drugstore/variety-store retail (e.g., Don Quijote), popular with inbound tourists.
- Parent
- Dr. Lululun Inc. (Dr.ルルルン株式会社) — independent, no holding company found · Founded 2011 (face-mask brand development underway since July 2011, per official company page); operating company established Feb 20, 2009
- Revenue
- not disclosed
- Channels
- Japan drugstores/GMS (AEON, Tsuruha, Welcia, Sugi Pharmacy, PLAZA) and own e-commerce
- Manufacturing
- Not disclosed — Brand homepage (operated by Dr.Lululun Inc.) lists product pricing and retailers but does not state a manufacturing location or in-house/contract model; no independent company profile was found this session.
- Contact
- No dedicated press/wholesale contact found; only an official LINE account (@lululun) is listed on lululun.com/company/
- Leaders
- Tatsunori Shinoka, Representative Director (per lululun.com/company/)
- Analyst view
- Lululun is a mass-market Japanese sheet-mask specialist from Dr.Lululun Inc., known for very low per-mask pricing across hydration and whitening lines sold in large multi-packs. Distribution runs through major drugstore/GMS chains (AEON, Tsuruha, Welcia, Sugi, PLAZA) and its own online store. Traffic is overwhelmingly Japanese despite the brand's reputation among Asian tourists to Japan. Public information on ownership, manufacturing location, and financials remains limited.
- Partnership angles
- High-volume, low-unit-price format depends on efficient, high-throughput sheet-mask converting and filling capacity · Popularity with inbound tourists suggests latent demand for overseas or duty-free expansion · Multiple concern-specific lines suggest ongoing need for accessible, documented actives
Japan · Mineral makeup and clean/natural cosmetics
MIMC Site ↗
Japanese clean-beauty pioneer founded by a female chemist, built on 100% mineral and naturally-derived makeup and skincare under the concept of "bringing out natural brilliance."
- Parent
- Independent · Founded 2007
- Revenue
- not disclosed
- Channels
- Official site (mimc.co/mimc.co.jp) · Tokyo Beauty Box · DOKODEMO · Everglow Cosmetics · Japan with Love · Amazon Japan
- Manufacturing
- Not disclosed · Made in Japan — Third-party retailers describe MIMC as a top Japanese luxury cosmetics brand founded by a female chemist, with products labeled Made in Japan; no statement confirms in-house vs. contract manufacturing (MU New York; Everglow Cosmetics, via search).
- Analyst view
- MIMC is a Japanese mineral-makeup and skincare-hybrid brand founded by a female chemist around 2007-2010, positioned under a 'skin wake-up x skin make-up' philosophy of natural mineral and plant-based formulas labeled Made in Japan. Pricing of roughly JPY1,500-24,000 (mostly JPY3,000-8,000) places it at a prestige level, and outside retailers describe it as a leading Japanese luxury brand. Its own site was unreachable this session; no funding data is disclosed.
- Partnership angles
- Mineral-based, skincare-hybrid makeup formulas suggest interest in mineral pigment sourcing and stability testing for combined skincare-makeup claims · Prestige-tier Japanese positioning implies new ingredients must meet a premium documentation and quality bar · Reliance on export-focused specialty retailers suggests the brand is still building international reach.
Japan · Chuo, Tokyo (Ginza) · Skincare — hot cleansing gel (makeup remover)
Manara Site ↗
- 1.2MMonthly visits · 2026-08
- #49,402Global rank
- #23 (Beauty and Cosmetics, Japan)Category rank
- 56.34%Bounce
- 2.28Pages/visit
- 43sDuration
Top regions:Japan 99.3% · United States 0.7% · Top source:Display 33.87%
Hot cleansing gel pioneer sold via its own DTC site/phone ordering (manara.jp) plus Japanese drugstore, variety-store, and online marketplace retail.
- Parent
- Rank Up Co., Ltd. (株式会社ランクアップ) — independent, no holding company found · Founded 2006 (original Hot Cleansing Gel launched 2006, per Rank Up's own brand history); operating company Rank Up Co., Ltd. established June 10, 2005; product reformulated in 2016 and 2018
- Revenue
- not disclosed
- Funding
- Privately held; operator Rank Up Co., Ltd. reports about ¥14.4 billion revenue for FY ended Sept 2025; no public funding rounds or outside investors disclosed (rankuphd.jp).
- Channels
- DTC e-commerce and subscription mail order (manara.jp) · online marketplaces
- Manufacturing
- Not disclosed — Operator Rank Up Co., Ltd. discloses corporate scale but its company page does not state whether Manara products are made in-house or by contract manufacturers (rankuphd.jp/about/company).
- Contact
- Orders: 0120-92-5259 (Mon-Sat 9:00-18:00); skincare inquiries: 0120-925-275 (Mon-Fri 9:00-18:00); general web form — per manara.jp/company/
- Leaders
- Yumiko Iwasaki (岩崎裕美子), Representative Director, Rank Up Co., Ltd. (per manara.jp/company/)
- Analyst view
- Manara is a mail-order beauty brand best known for its Hot Cleansing Gel, sold directly via its own site and subscription program by Tokyo operator Rank Up Co., Ltd., which also runs the R.O.M and Acnarl lines. The company reports roughly ¥14.4bn in annual revenue but discloses no manufacturing partner or outside funding, typical of Japan's DTC beauty sector. Growth appears driven by subscription retention and cross-selling across its three in-house brands rather than external capital.
- Partnership angles
- No disclosed manufacturing partner, so stable OEM capacity for a subscription bestseller would matter for continuity · Running three brands from one company suggests appetite for shared formulation platforms · DTC subscription model rewards suppliers supporting frequent limited variants without large minimum orders.
Japan · Tokyo · Personalized DTC haircare (custom shampoo, treatment)
Medulla Site ↗
- 46.6KMonthly visits · 2026-08
- #683,124Global rank
- #930 (Marketing and Advertising, Japan)Category rank
- 49.1%Bounce
- 2.18Pages/visit
- 00:01:54Duration
Top regions:Japan 92.51% · United States 6.91% · Taiwan 0.58% · Top source:Organic Search 64.85%
Japan's first personalized haircare brand: an online quiz drives one of roughly 70,000 custom shampoo/treatment combinations, shipped direct to the customer; backed by L'Oréal's venture fund.
- Parent
- Sparty Inc. · Founded 2018
- Revenue
- not disclosed
- Channels
- DTC subscription (medulla.co.jp) · online hair diagnostic/counseling; sister brand Waitless under Sparty, Inc.
- Manufacturing
- Not disclosed — Site is operated by Sparty, Inc., a Tokyo 'personalization x D2C' tech company; pages describe 40+ years of hair-research expertise behind formulas but disclose no manufacturing location or in-house/contract status (medulla.co.jp; sparty.jp).
- Contact
- https://medulla.co.jp/customer_support
- Analyst view
- Medulla is a personalized haircare brand operated by Sparty, Inc., a Tokyo 'personalization x D2C' technology company that also runs the Waitless brand. Its core offer is a diagnostic hair-assessment quiz feeding custom shampoo, treatment and device recommendations, priced roughly JPY2,178-4,380 for formulas and JPY12,100-23,760 for devices. No manufacturing location or funding information was found for Sparty or Medulla.
- Partnership angles
- A diagnostic-driven, personalized-formula model implies a need for flexible, smaller-batch production runs rather than single large-SKU manufacturing · Device-plus-formula bundling suggests interest extends into hardware-adjacent product development · As a tech/D2C company, Sparty's brands likely depend entirely on external production partners, though none are disclosed.
Japan · Tokyo · Natural/organic skincare and haircare
N organic Site ↗
"Natural-oriented lifestyle care brand" from CyberAgent subsidiary SIROK Inc., sold primarily direct-to-consumer online with expansion into physical retail from 2021.
- Parent
- SIROK Inc. (CyberAgent subsidiary) · Private (parent SIROK Inc., wholly-owned CyberAgent, Inc. subsidiary; CyberAgent TYO: 4751) · Founded 2017 (brand); SIROK Inc. established December 2011
- Revenue
- not disclosed
- Channels
- DTC site (n-organic.com; unreachable this session for verification)
- Manufacturing
- Not disclosed — Official site (n-organic.com and n-organic.jp) returned repeated 404/connection errors this session across multiple path attempts; no Wikipedia page or independent coverage was found, so no manufacturing statement could be verified.
- Contact
- support@n-organic.com
- Leaders
- Yuta Iizuka, CEO (SIROK Inc.)
- Analyst view
- N organic is a Japanese-market, organic-positioned cosmetics brand whose official site could not be reached this session despite repeated attempts across multiple URL paths, and no Wikipedia or press coverage was found. The limited Similarweb data available shows a small, Japan-concentrated audience with a very short average visit duration. No information on manufacturing, ownership, funding or retail channels could be independently verified from public sources this session.
- Partnership angles
- Given the near-total lack of verifiable public information, any partnership approach would need direct outreach to confirm basic facts about ownership and manufacturing · The 'organic' brand name implies likely interest in certified natural ingredient sourcing, though this is inferred rather than confirmed · Minimal digital footprint suggests a small operation with modest capacity needs.
Japan · Kyoto (flagship location at GOOD NATURE STATION, Shimogyo-ku) · Skincare (serum/essence)
Nemohamo Site ↗
A plant-derived-ingredient skincare essence brand ('0.1mm' essence) that grew via social-media virality, sold through DTC e-commerce with subscription options and a single physical retail store inside Kyoto's GOOD NATURE STATION.
- Parent
- BIOSTYLE Co., Ltd., part of the Keihan Group under Keihan Holdings Co., Ltd. (京阪ホールディングス株式会社) · Private (parent Keihan Holdings Co., Ltd. is publicly listed, TSE: 9045) · Founded 2017 (BIOSTYLE Co., Ltd. established June 21, 2017 as a Keihan Group manufacturing/retail initiative).
- Revenue
- not disclosed
- Funding
- Operated by BIOSTYLE Co., Ltd., linked to the GOOD NATURE STATION concept backed by Keihan Holdings (a railway and real-estate group); no public funding rounds disclosed (nemohamo.com; keihan.co.jp).
- Channels
- DTC e-commerce (nemohamo.com) · GOOD NATURE STATION retail, Kyoto · subscription
- Manufacturing
- Not disclosed — Nemohamo's site is copyrighted to BIOSTYLE Co., Ltd. and sold through the GOOD NATURE STATION retail concept tied to Keihan Holdings, but no manufacturing statement or factory location is disclosed on the pages fetched (nemohamo.com; goodnaturestation.com/company).
- Contact
- Contact form at https://www.nemohamo.com/f/contact
- Analyst view
- Nemohamo is a plant-based body and hair care line sold mainly via its own site and the GOOD NATURE STATION retail venue in Kyoto, linked to railway group Keihan Holdings. Pricing sits at a clear prestige level (oils and mists priced well above drugstore items), reflecting a clean, ingredient-story positioning. Its single flagship location suggests a boutique stage. Manufacturing and supply-chain details are undisclosed, leaving production continuity an open question.
- Partnership angles
- No disclosed manufacturing partner, so consistent small-batch OEM capacity matters for a premium-priced, still-niche line · Clean, plant-based positioning implies need for documented, traceable botanical sourcing · Reliance on one flagship venue suggests room for support scaling into wider distribution.
Japan · Osaka, Japan · Targeted skin-concern skincare (pigmentation, aging) sold via drugstores and expanding into clinics
Obagi (Rohto Japan) Site ↗
- 1.8MMonthly visits · 2026-08
- #35,327Global rank
- #2 (Biotechnology and Pharmaceuticals, Japan)Category rank
- 51.86%Bounce
- 2.34Pages/visit
- 56sDuration
Top regions:Japan 96.59% · United States 0.93% · Vietnam 0.69% · Top source:Display 48.2%
Dermatology-adjacent skincare brand distinct from the global Obagi Medical line, sold through Japanese drugstores and increasingly through medical/clinic channels.
- Parent
- Rohto Pharmaceutical Co., Ltd. (licensed Obagi in Japan from 2002; acquired the Obagi trademarks/IP for Japan outright from Waldencast plc for USD 82.5 million in 2024/2025) · TYO 4527 · Founded Rohto Pharmaceutical founded 1899; Obagi licensed for the Japan market since 2002
- Revenue
- Not disclosed at brand level; reported within Rohto Pharmaceutical consolidated results
- Funding
- Japan distribution run by publicly traded Rohto Pharmaceutical (TYO: 4527); the global Obagi Medical brand is owned by Bausch Health (formerly Valeant), acquired 2013; no Japan-specific funding disclosed (obagi.co.jp; Wikipedia).
- Channels
- Rohto official online store · authorized dermatology/beauty retailers in Japan · e-commerce
- Manufacturing
- Not disclosed — obagi.co.jp is copyrighted to ROHTO Pharmaceutical Co., Ltd., confirming Rohto runs Obagi's Japan distribution, but discloses no manufacturing location; the global Obagi Medical brand was acquired by Valeant (now Bausch Health) in 2013, and no source found this session ties that entity's factories to the Japan product (obagi.co.jp; Wikipedia via search). Traffic figures above are for Rohto's whole corporate domain (rohto.co.jp), not an Obagi-specific subsite.
- Contact
- Rohto Pharmaceutical corporate/IR contact at rohto.co.jp; consumer support via Obagi Japan brand site
- Analyst view
- This entry covers Rohto Pharmaceutical's Japan operation of the Obagi dermatologist skincare brand, sold via Rohto's own online store and authorized retailers, with anti-counterfeit warnings signaling a premium, trust-sensitive position. Globally, Obagi Medical has changed hands among US owners, most recently Valeant/Bausch Health since 2013, while Rohto appears to hold Japan rights and distribution. A roughly ¥12,000 free-shipping threshold implies prestige, clinic-adjacent pricing.
- Partnership angles
- Operating as licensed distributor rather than brand owner means Rohto's sourcing choices are constrained by the global Obagi owner's approvals · Clinical positioning requires strong documentation and safety data for any ingredient change · Counterfeit warnings suggest value in traceable, verifiable packaging and authentication support.
Japan · Shinjuku, Tokyo · Skincare — all-in-one 'morning' sheet masks (time-saving AM skincare)
Saborino Site ↗
Pioneer of Japan's one-step 'morning mask' category, sold via BCL's own e-commerce (bcl-brand.jp), Rakuten, and nationwide Japanese drugstore/variety-store retail.
- Parent
- BCL Company, a business division of Styling Life Group Co., Ltd., which became a wholly-owned subsidiary of TBS Holdings, Inc. in 2026 · Private (BCL / Styling Life Group not independently listed); ultimate parent TBS Holdings, Inc. is listed on the Tokyo Stock Exchange Prime Market, ticker 9401 · Founded 2015 (debuted April 27, 2015, per BCL's official site and multiple press sources; one WWD Japan retrospective cites 2014 as the brand's start)
- Revenue
- not disclosed
- Funding
- Made by BCL Company; no public funding rounds disclosed (Japanese Wikipedia).
- Channels
- Drugstores and convenience stores in Japan · e-commerce
- Manufacturing
- Not disclosed · Made in Japan — Japanese Wikipedia search results confirm BCL Company (BCLカンパニー) as Saborino's maker; the brand's own site could not be reached this session to confirm a specific manufacturing statement (ja.wikipedia.org search).
- Contact
- BCL Customer Service Center: 0120-303-820, 10:00-17:30 JST excl. weekends/holidays (per bcl-company.jp); no separate press or wholesale line found
- Leaders
- Kazushige Omura, BCL Company Executive President (per ja.wikipedia.org BCL entry)
- Analyst view
- Saborino is a mass-market Japanese brand best known for its '60-second' morning face mask, made by BCL Company and sold through drugstores and convenience stores as a fast, affordable routine shortcut. Its advertising has featured a rotating cast of Japanese celebrities and idol groups, reflecting volume, awareness-led marketing typical of drugstore personal care. It competes in one of Japan's most crowded, price-competitive beauty categories, with limited independent traffic data available.
- Partnership angles
- Mass drugstore pricing for a single-use mask format rewards suppliers with efficient, high-volume production · Fast-routine positioning suggests appetite for further convenience-format product development · Heavy celebrity-driven advertising implies frequent limited-edition variants needing quick-turnaround production.
Japan · Fuchu, Tokyo · Skincare — hot/warming cleansing gel (makeup remover)
Skinvill Site ↗
- 1.6KMonthly visits · 2026-08
- #10,457,809Global rank
- #3,878 (Beauty and Cosmetics, Japan)Category rank
- 42.32%Bounce
- 1.55Pages/visit
- 00:00:19Duration
Top regions:Japan 100% · Top source:Organic Search 41.57%
Single-hero-product hot cleansing gel brand sold via its own site (skinvill.jp), Sundrug's online store, and nationwide Japanese drugstore/variety-store retail.
- Parent
- Pumage Inc. (株式会社ピュマージ), a 100%-owned subsidiary of Sundrug Co., Ltd.; the Skinvill brand was acquired from I-ne Co., Ltd. on April 1, 2022 · Private (Pumage Inc. not independently listed); ultimate parent Sundrug Co., Ltd. is listed on the Tokyo Stock Exchange Prime Market, ticker 9989 · Founded Not confirmed — original launch year under I-ne Co., Ltd. undetermined; product line was renewed in Sept 2019 and the brand was acquired by Pumage Inc./Sundrug in April 2022
- Revenue
- not disclosed
- Channels
- Sundrug drugstores (Japan) · Sundrug Online Store
- Manufacturing
- Not disclosed — No manufacturing statement found on skinvill.jp or via Wikipedia search; site confirms parent is Sundrug Co., Ltd. (drugstore chain) via footer copyright, sold nationwide in Sundrug stores.
- Leaders
- Masao Asao (麻生政道), Representative Director of Pumage Inc., Skinvill's operating company (per corporate registry / press coverage of the Sundrug acquisition)
- Analyst view
- Skinvill is a Japanese skincare line sold through the Sundrug drugstore chain, which also appears to be its operating company per site copyright. Distribution is nationwide Sundrug stores and Sundrug's online store, with no disclosed international presence. Manufacturing, funding and corporate details beyond the Sundrug link are not publicly disclosed. Growth is tied to Sundrug's retail footprint rather than independent brand expansion.
- Partnership angles
- Manufacturing is undisclosed, so stable OEM capacity and cost efficiency likely drive supplier choice for a drugstore-price line · Sold through one retail chain only, leaving room for formulation support tied to new launches · Mass price point favors fast, low-cost reformulation over bespoke development.
Japan · Tokyo, Japan · Mass-market cleansing oils, foams and makeup removers
Softymo (Kose Cosmeport) Site ↗
Accessible everyday cleansing brand ('cosmetary') sold through drugstores, supermarkets and convenience stores across Japan and exported via Asian e-commerce/duty-free channels.
- Parent
- Kosé Cosmeport Corporation (subsidiary of Kosé Corporation / KOSÉ Holdings Corporation, restructured as pure holding company Jan 1, 2026) · Private subsidiary — parent Kosé Corporation: TYO 4922 · Founded Kosé Corporation founded 1946; Softymo brand launch year not independently confirmed this session
- Revenue
- Not disclosed at brand level; reported only within KOSÉ Holdings Group consolidated results
- Channels
- Maison KOSE online store · Japan drugstores/supermarkets (Kose Cosmeport mass-retail positioning)
- Manufacturing
- Not disclosed — No manufacturing statement found on kose-softymo.com; site confirms KOSE COSMEPORT Corp. as operator (footer), selling via Maison KOSE, with no disclosure of in-house vs contract production or factory country.
- Contact
- No direct Softymo-brand contact published; inquiries route through Kose Cosmeport's corporate contact form (kosecosmeport.co.jp) or KOSÉ Holdings investor/supplier contacts (koseholdings.co.jp/en/)
- Analyst view
- Softymo is Kose Cosmeport's mass-market facial-cleansing line, sold in Japan via the Maison KOSE online store and, consistent with Kose Cosmeport's positioning, drugstores/supermarkets. Web traffic is small and mostly Japan/US, with no international retail disclosed. Kose Cosmeport sits within the wider Kose Corporation group; brand-specific manufacturing is not disclosed. The site highlights product awards as its main marketing signal.
- Partnership angles
- Manufacturing is undisclosed, so cost-efficient, high-volume OEM/ODM capacity matters for a mass cleansing line · Sales look Japan-only today, leaving room for export formulation/registration support · Award-driven marketing suggests recurring need for updated efficacy claims.
Japan · Chiyoda, Tokyo (Kojimachi) · Natural/organic color cosmetics & skincare
To/One Site ↗
- 214.7KMonthly visits · 2026-08
- #217,788Global rank
- #166 (Beauty and Cosmetics, Japan)Category rank
- 63.12%Bounce
- 2.00Pages/visit
- 00:01:30Duration
Top regions:Japan 100% · Top source:Direct 56.49%
A natural-and-organic-leaning makeup and skincare brand sold via its own DTC site plus retail partners (Cosme Kitchen, Biople, @cosme TOKYO, department stores) and online marketplaces (ZOZOCOSME, Rakuten Fashion, @cosme Shopping, USAGI Online).
- Parent
- MASH Beauty Lab Co., Ltd. (マッシュビューティーラボ), part of MASH Group · Founded 2018 (MASH Beauty Lab launched 'to/one' on February 28, 2018 as a 'natural & organic' makeup brand).
- Revenue
- not disclosed
- Channels
- Own online store · MASH GO GREEN STORE · ZOZOCOSME · Rakuten Fashion · @cosme SHOPPING · Cosme Kitchen/Biople retail counters
- Manufacturing
- Not disclosed — No manufacturing statement found on toonecosmetics.com home page or its Sustainability page (which covers ingredient sourcing and packaging, not factories); footer confirms operator is mash beauty lab Co., Ltd., part of the Mash group.
- Contact
- Inquiry form at https://toonecosmetics.com/Form/Inquiry/InquiryInput.aspx; parent corporate site https://www.mashbeautylab.com/
- Leaders
- No to/one-specific founder publicly named; parent MASH Beauty Lab Co., Ltd. leadership is Hiroyuki Kondo (Chairman) and Yoko Toyoyama (President).
- Analyst view
- To/One is a Japanese skincare and color-cosmetics brand run by mash beauty lab Co., Ltd., part of the Mash lifestyle/fashion group. It sells via its own site plus ZOZOCOSME, Rakuten Fashion and @cosme Shopping, and specialty counters like Cosme Kitchen and Biople. Prices span roughly ¥1,200-4,600 (masstige). Traffic is 100% Japan-based; manufacturing and funding are not disclosed on official channels.
- Partnership angles
- No disclosed manufacturing partner, so contract capacity and ingredient traceability (specific botanical origins are publicized) matter for fit · Japan-only distribution today leaves room for export or regional-registration support · Sustainability messaging implies new formulas need matching documentation.
Japan · Tokyo, Japan · OTC whitening/melasma treatment — oral supplements, topical serums and adjacent skincare/makeup
Transino Site ↗
- 1.6MMonthly visits · 2026-08
- #44,080Global rank
- #4 (Biotechnology and Pharmaceuticals, Japan)Category rank
- 73.24%Bounce
- 1.68Pages/visit
- 00:01:07Duration
Top regions:Japan 94.6% · United States 1.21% · Vietnam 1.02% · Top source:Organic Search 72.78%
Pharma-backed melasma and pigmentation-care brand sold through Japanese drugstores and pharmacies, anchored by the OTC-approved tranexamic-acid supplement Transino EX.
- Parent
- Daiichi Sankyo Healthcare Co., Ltd. (subsidiary of Daiichi Sankyo Company, Limited) · Private subsidiary — ultimate parent Daiichi Sankyo Company, Limited: TYO 4568 · Founded 2007 (Transino EX melasma treatment launch)
- Revenue
- Not disclosed at brand level; reported within Daiichi Sankyo Company consolidated results
- Channels
- Japan drugstores/pharmacies (typical for Daiichi Sankyo Healthcare OTC/quasi-drug lines) · presumed online (brand page unreachable this session)
- Manufacturing
- Not disclosed — Official Transino page returned HTTP 404 both times this session; parent Daiichi Sankyo is Japan's 2nd-largest pharma company by revenue with an OTC/consumer-healthcare unit (Wikipedia), but no brand-specific manufacturing statement was found; a follow-up Brave search was rate-limited (429).
- Contact
- Daiichi Sankyo Healthcare corporate contact via daiichisankyo-hc.co.jp; no separate Transino wholesale line published
- Analyst view
- Transino is a Daiichi Sankyo Healthcare skincare/quasi-drug line focused on melasma and whitening, sold through Japanese drugstores and pharmacies. The dedicated brand page was unreachable this session; parent Daiichi Sankyo is Japan's second-largest pharma company by revenue (Wikipedia). Similarweb data shown is for the whole corporate domain, not the brand alone, and skews toward pharma/health categories. No funding or manufacturing detail is confirmed for the brand specifically.
- Partnership angles
- Quasi-drug/OTC skincare under a major pharma parent implies any collaboration must meet pharma-grade GMP and regulatory documentation · Brand-specific manufacturing is undisclosed, so capacity and country of production would need confirming directly · Drugstore-channel pricing points to a masstige, efficacy-claim-led positioning.
Japan · not disclosed · Color cosmetics - eye makeup (eyeliner specialist)
UZU BY FLOWFUSHI Site ↗
A functional-cosmetics brand built around its waterproof-yet-warm-water-removable 'Eyeopening Liner', sold primarily direct-to-consumer via its own uzu.team e-commerce site alongside Japanese retail/variety-store distribution referenced in brand history.
- Parent
- FLOWFUSHI Co., Ltd. (株式会社フローフシ) · Founded Parent company FLOWFUSHI Co., Ltd. established 2011; the UZU BY FLOWFUSHI eyeliner line's exact launch year was not confirmed in sources consulted (company itself predates the 2015+ cutoff given for this batch).
- Revenue
- not disclosed
- Channels
- Own online store (uzu.team; online-exclusive pricing noted for some items)
- Manufacturing
- Not disclosed — No manufacturing statement found on uzu.team; site is branded "UZU BY FLOWFUSHI" but discloses no detail on FLOWFUSHI's corporate structure or production model, and no Wikipedia article exists for the brand.
- Contact
- support@uzu.team; contact form at https://www.uzu.team/pages/contact
- Leaders
- Founder/former representative director Masayuki Kuwashima (桑島正幸), who stepped down end of August 2021; current representative director Nobuyuki Tanaka (田中信行), appointed September 1, 2021.
- Analyst view
- UZU BY FLOWFUSHI is a Japanese color-cosmetics brand known for eyeliner and eye-makeup-remover, sold mainly through its own online store. Products are affordably priced (around ¥1,100 each), consistent with mass-market positioning despite strong brand storytelling. Similarweb traffic is 100% Japan-based and organic-search led. No public data on FLOWFUSHI's corporate structure, manufacturing or funding was found.
- Partnership angles
- Manufacturing is undisclosed, so reliable OEM capacity for a high-turnover, mass-priced eye-makeup line would matter · Sales are concentrated on one Japan-facing online store, leaving room for retail or export partnerships · Strong ethical/inclusivity messaging means new formulas need a matching narrative.
Japan · Tokyo, Japan · Trend-led color cosmetics for young adults
Visée (Kose) Site ↗
Mid-range Kosé makeup brand sold through Japanese drugstores, known for fashion-forward shades and glossy finishes targeting 20-something consumers.
- Parent
- Kosé Corporation / KOSÉ Holdings Corporation · Private brand — parent Kosé Corporation: TYO 4922 · Founded Not independently confirmed this session (long-running Kosé mid-tier makeup line)
- Revenue
- Not disclosed at brand level
- Channels
- Japan drugstores/variety stores (Don Quijote, Matsumotokiyoshi, Cocokara Fine, Tsuruha, Sundrug, Welcia) · online (Maison Kose, Amazon Japan, @cosme, ZOZOTOWN, Rakuten, LOHACO, Aeon Online)
- Manufacturing
- Not disclosed — Site footer confirms Visée is a KOSE Corporation brand ("Copyright 2013-2026 KOSE Corporation"); no manufacturing statement (in-house vs contract, country) was found on the brand site, and Kose Corporation's Wikipedia page was not accessible this session (404).
- Contact
- No dedicated brand contact found; inquiries route through KOSÉ Holdings corporate contact (koseholdings.co.jp/en/)
- Analyst view
- Visée is Kose Corporation's mass-market color-cosmetics brand, sold widely through Japanese drugstore/variety chains (Don Quijote, Matsumotokiyoshi, Tsuruha, Sundrug, Welcia) and online marketplaces (Maison Kose, Amazon Japan, Rakuten, ZOZOTOWN). No international markets are mentioned. Similarweb traffic is 93% Japan-based. As a Kose house brand, it draws on group manufacturing and R&D rather than independent funding.
- Partnership angles
- As a high-volume mass drugstore brand within Kose, external formulation input would need to fit fast seasonal release cycles · Distribution is Japan-only, so there's no current signal of export-regulatory need · Mass pricing rewards cost-efficient, large-batch production over bespoke work.
Japan · Osaka · Herbal scalp care (anti-dandruff shampoo, scalp treatment)
WELLP Site ↗
I-ne's herbal-focused scalp-care line targeting dandruff and scalp conditions, sitting alongside Botanist and Yolu in the company's haircare portfolio.
- Parent
- I-ne Co., Ltd. · TSE Prime: 4933
- Revenue
- Parent I-ne Co., Ltd. consolidated revenue approx. JPY 48.98bn (FY2025, company IR)
- Channels
- Official site · retail shop list (Japan); parent i-ne Co.
- Manufacturing
- Not disclosed · Made in Japan — Site footer routes company/contact functions to i-ne Co., Ltd. (Japan), the parent behind Botanist and DROAS; no WELLP-specific manufacturing statement was found (wellp-official.jp footer).
- Contact
- https://i-ne-global.com/contact/
- Leaders
- Yohei Onishi, Representative Director & President (I-ne Co., Ltd.)
- Analyst view
- WELLP is a Japanese herbal scalp-care brand operated by I-ne Co., Ltd., the portfolio company behind Botanist and DROAS, positioned around an 'Herbal x Dermatological Science' approach using eight herb-derived components for dandruff and scalp wellness. Pricing of roughly JPY1,320-1,540 per item places it firmly in the mass drugstore tier, consistent with sibling I-ne brands. No brand-specific funding or manufacturing data is disclosed.
- Partnership angles
- As an I-ne portfolio brand, WELLP most plausibly draws on shared group manufacturing and sourcing relationships rather than independent supplier arrangements · A scalp-health, herbal-actives focus implies interest in dermatologically substantiated herbal ingredient sourcing · Mass-tier drugstore pricing constrains per-unit cost tolerance for new inputs.
Japan · Osaka · Night-repair haircare (shampoo, hair oil, overnight scalp serum)
Yolu Site ↗
I-ne's "night beauty" (yoru no biyo) haircare line targeting overnight hair repair; now Japan's top nighttime-haircare brand with US Amazon distribution.
- Parent
- I-ne Co., Ltd. · TSE Prime: 4933 · Founded 2021 (September)
- Revenue
- Parent I-ne Co., Ltd. consolidated revenue approx. JPY 48.98bn (FY2025, company IR)
- Channels
- Official site; parent i-ne Co. portfolio brand (Japan)
- Manufacturing
- Not disclosed · Made in Japan — Site footer confirms operation by i-ne Co., Ltd. (Japan), the parent behind Botanist, DROAS and WELLP; no Yolu-specific manufacturing statement was found (yolu.jp footer).
- Contact
- https://i-ne-global.com/contact/
- Leaders
- Yohei Onishi, Representative Director & President (I-ne Co., Ltd.)
- Analyst view
- Yolu is a Japanese night-care haircare and body-care brand operated by I-ne Co., Ltd., positioned around concentrated beauty care performed during sleep ('beauty created during the night'). Like sibling I-ne brands Botanist, DROAS and WELLP, it shares the parent's digital storefront and support infrastructure rather than standing as its own corporate entity. Its very high organic-search traffic share (78%) suggests strong content/social-driven discovery.
- Partnership angles
- As part of the I-ne portfolio, Yolu likely relies on shared group manufacturing and sourcing relationships rather than independent supplier arrangements · A 'night repair' positioning implies interest in overnight-use actives with substantiated efficacy claims · Very high organic-search-driven traffic suggests demand growth may be outpacing disclosed manufacturing capacity information.
Japan · Osaka · Men's skincare
murphy Site ↗
I-ne's "no-fuss" men's skincare line, extending the company's botanical/DTC playbook into male grooming.
- Parent
- I-ne Co., Ltd. · TSE Prime: 4933
- Revenue
- Parent I-ne Co., Ltd. consolidated revenue approx. JPY 48.98bn (FY2025, company IR)
- Channels
- DTC site (murphy-official.jp)
- Manufacturing
- Not disclosed — Official site (murphy-official.jp) could not be fetched this session due to an expired TLS certificate; Brave search returned HTTP 429; no Wikipedia page exists for this brand, so no public manufacturing statement was found.
- Contact
- https://i-ne-global.com/contact/
- Leaders
- Yohei Onishi, Representative Director & President (I-ne Co., Ltd.)
- Analyst view
- Murphy is a Japan-focused personal-care brand whose traffic is almost entirely domestic. Its official site was unreachable this session due to an expired certificate, and no Wikipedia or press coverage exists, leaving manufacturing, retail footprint and financials undocumented. Low pages-per-visit engagement suggests a small, niche operation rather than an internationally scaled brand. No funding, acquisition or expansion signals are publicly visible.
- Partnership angles
- Very limited public documentation suggests a small or founder-run operation that would need basic supplier and compliance support to scale beyond Japan · Domestic-only traffic profile implies any export ambitions would require new regulatory and localization groundwork · Site accessibility issues point to a brand that may benefit from stronger digital and quality infrastructure generally.