Market · buyers
Global cosmetic brand target list · 735
Third-party view of each brand: monthly site visits and ranks, parent and listing, public revenue and funding, channels and price tier, in-house vs contract manufacturing (with evidence), public corporate contacts and leaders, analyst-style read and partnership angles.
Public facts only: revenue with year and source, never estimated; traffic from Similarweb public pages (month shown); manufacturing model backed by official or press wording. Enrichment done for 735 brands, 465 with Similarweb monthly visits; the rest are small sites whose figure Similarweb does not show, never estimated. Manufacturing model only from official sites, Wikipedia or legally required manufacturer disclosures; otherwise marked not disclosed.
Denmark · Vissenbjerg · Dermocosmetic skincare, body care, hair care, sun care, makeup
Ecooking Site ↗
- 9.5KMonthly visits · 2026-08
- #2,500,728Global rank
- #133 (Beauty and Cosmetics, Denmark)Category rank
- 66.22%Bounce
- 1.35Pages/visit
- 00:00:11Duration
Top regions:Denmark 100% · Top source:Organic Search 33.66%
Danish dermocosmetic brand ('Danish skincare that works') spanning face, body, hair, sun and color cosmetics, sold DTC and in pharmacies; revenue grew from DKK 77M to DKK 130M between 2019-2020, prompting Bluegem Capital Partners to take a majority stake in 2021 to fund Asia/US expansion.
- Parent
- Bluegem Capital Partners (majority stake since 2021); founder Tina Søgaard retains a minority stake · Founded 2015 (Tina Søgaard)
- Revenue
- DKK 130M (2020, Bluegem Capital Partners press release)
- Channels
- DTC site · Matas · Magasin · Salling · various online retailers (Denmark only)
- Manufacturing
- Not disclosed · Made in Denmark — Homepage states products are 'effective skincare developed and produced in Denmark'; whether manufacturing is in-house or contracted is not disclosed (brand homepage).
- Contact
- info@ecooking.dk
- Leaders
- Tina Søgaard, Founder
- Analyst view
- Ecooking is a Danish skincare brand built on clinical, active-ingredient efficacy (lactic and glycolic acids) rather than lifestyle branding. It sells via its own site and Danish retailers Matas, Magasin and Salling, with little visible international presence. No public funding, ownership change or major retail expansion was found. Traffic is modest and concentrated in Denmark, consistent with a loyal but geographically narrow customer base.
- Partnership angles
- Sells almost entirely within Denmark, so international growth would require export-ready formulations and multi-market regulatory documentation · Positions on active-ingredient efficacy, meaning new SKUs likely need clinical or lab substantiation · Currently reliant on a small set of domestic pharmacy retailers, leaving room for new channel or private-label partnerships.