Crest complete whitening plus cinnamon expressions toothpaste
Crest crest complete whitening plus cinnamon expressions toothpaste lists 15 ingredients on its label, 14 decoded. See what each one does, its irritancy and comedogenic tendency, and its status in national inventories.
Ingredients overview
Label order. Colour is our internal rating: green routine, yellow restricted or worth a look, red prohibited or high-risk, grey not yet decoded.
Ingredients are listed in label order; the order reflects the label only, not exact concentrations.
Highlights
Free of alcoholFree of parabensFree of siliconesFree of mineral oilFree of essential oilsFree of formaldehyde releasersContains sulfatesContains EU-26 allergensContains fragrance
Formulation view Basic toothpaste with sorbitol and hydrated silica base. Tetrasodium pyrophosphate helps prevent tartar; SLS provides foam. Carbomer stabilizes texture. Factory view: titanium dioxide and Red 40 require attention to pigment dispersion. Suitable for daily use, though SLS may irritate sensitive users.
Key ingredients
- HUMECTANT
- Sorbitol
- ANTIPLAQUE
- Water
- ABRASIVE
- Hydrated Silica
- ANTICAKING
- Tetrasodium Pyrophosphate
- DENATURANT
- Glycerin
- CLEANSING
- Sodium Lauryl Sulfate
- ANTICORROSIVE
- Disodium Pyrophosphate
- 香精
- Flavor
Other ingredients
PEG-6Sodium SaccharinCellulose GumCarnauba WaxCarbomerTitanium DioxideRed 40
Skim through
| Ingredient | What it does | Irr. · Com. | Rating |
|---|---|---|---|
| Sorbitol | HUMECTANT, FRAGRANCE, SKIN CONDITIONING, PERFUMING | 0 · 0 | Green |
| Water | ANTIPLAQUE, SKIN CONDITIONING, SOLVENT | 0 · 0 | Green |
| Hydrated Silica | ABRASIVE, ABSORBENT, ANTICAKING, BULKING, OPACIFYING, VISCOSITY CONTROLLING | 1 · 0 | Green |
| Tetrasodium Pyrophosphate | ANTICAKING, BUFFERING, CHELATING, ORAL CARE | 0 · 0 | Green |
| PEG-6 | Not decoded yet | — | — |
| Glycerin | DENATURANT, HAIR CONDITIONING, HUMECTANT, ORAL CARE, SKIN PROTECTING, SOLVENT, VISCOSITY CONTROLLING, PERFUMING, FRAGRANCE, SKIN CONDITIONING - HUMECTANT | 0 · 0 | Green |
| Sodium Lauryl Sulfate | CLEANSING, DENATURANT, FOAMING, SURFACTANT - CLEANSING | 4 · 0 | Yellow |
| Disodium Pyrophosphate | ANTICORROSIVE, BUFFERING, CHELATING | 0 · – | Green |
| Flavor | 香精 | — | Yellow |
| Sodium Saccharin | FRAGRANCE, ORAL CARE, FLAVOURING | 0 · 0 | Green |
| Cellulose Gum | BINDING, EMULSION STABILISING, FILM FORMING, FRAGRANCE, VISCOSITY CONTROLLING | 0 · 0 | Green |
| Carnauba Wax | 定型剂，增稠剂，黏合剂，光泽剂，调理剂 | 0 · 2 | Green |
| Carbomer | EMULSION STABILISING, GEL FORMING, VISCOSITY CONTROLLING | 0 · 0 | Green |
| Titanium Dioxide | UV FILTER · 附录 VI · 最高浓度 25%* *: In case of combined use of Titanium Dioxide and Titanium Dioxide (nano), the sum shall not exceed the limit given in column g (Maximum concentration in ready for use preparation) · 限制 <empty>; as a constituent of other substances, or in mixtures, in concentrations equal to, or greater than 0.1% by weight; Shall not be placed on the market, or used, as substance or in mixtures in concentrations equal to ot greater than 0.1% by weight; Shall not be used as propellant in aerosols for any use. Aerosols dispenser containing the substance as propellant shall not | 0 · 0 | Yellow |
| Red 40 | 着色剂 | — | Green |
Ingredients explained
- Sorbitol
- Polyol humectant with strong hygroscopy; tacky at high levels, pair with occlusives; also a solvent or adjuster.
- Water
- Primary solvent and base; requires preservative system to prevent microbial growth
- Hydrated Silica
- Inorganic abrasive and oil absorbent; prone to settling, needs dispersant, high levels increase exfoliation
- Tetrasodium Pyrophosphate
- Anticaking/chelating agent for oral care; water-soluble, check compatibility with cationic surfactants.
- PEG-6
- Not decoded yet
- Glycerin
- Workhorse humectant at 3–10%; tacky at high levels, pair with occlusives
- Sodium Lauryl Sulfate
- Strong anionic surfactant, high foam; high irritation risk, avoid in sensitive formulas.
- Disodium Pyrophosphate
- Pyrophosphate buffer/chelant/anticorrosive; for scale control in cleansers, dose control needed.
- Flavor
- Food-grade flavoring; verify cosmetic compliance and allergen content if used in skincare.
- Sodium Saccharin
- High-potency sweetener for oral care products to improve taste; well-tolerated at low levels, no known irritancy.
- Cellulose Gum
- Cellulose gum, water-soluble thickener/stabilizer; may destabilize with cationics, hydrate first.
- Carnauba Wax
- High-melting wax for hardness and gloss; high dosages lead to stiff bar texture.
- Carbomer
- Gelling thickener requiring neutralization; watch out for ion compatibility
- Titanium Dioxide
- Physical UV filter and colorant up to 25%; nano form requires attention
- Red 40
- Common water-soluble synthetic dye; azo-based, potential sensitizer; check local prohibited colorant lists
Source: full ingredient list published on the product label, collected 2026-09-17. Ratings are our internal reading, not a regulatory conclusion. · Product page
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