bleach-london BLEACH London Plex Bleach Kit

Ingredients overview

Label order. Colour is our internal rating: green routine, yellow restricted or worth a look, red prohibited or high-risk, grey not yet decoded.

Ingredients are listed in label order; the order reflects the label only, not exact concentrations.

1. Aqua
2. Cetearyl Alcohol
3. Propylene Glycol
4. Distearoylethyl Dimonium Chloride
5. Stearamidopropyl Dimethylamine
6. Magnolol
7. Honokiol
8. Quaternium-80
9. Morinda Citrifolia Fruit Extract
10. Quercetin
11. Ethylhexylglycerin
12. Parfum
13. Polyglyceryl-10 Dipalmitate
14. Polyglyceryl-6 Laurate
15. Phenoxyethanol
16. Dimethiconol
17. Sorbitan Oleate
18. Ceteareth-20
19. Citric Acid
20. Dimethicone
21. Benzyl Salicylate
22. Hexyl Cinnamal
23. Linalool
24. Potassium Persulfate
25. Magnesium Carbonate Hydroxide
26. Sodium Metasilicate
27. Ammonium Persulfate
28. Sodium Stearate
29. Maleic Acid
30. Cyamopsis Tetragonoloba Gum
31. PVP
32. Paraffinum Liquidum
33. Tetrasodium EDTA
34. Sodium Lauryl Sulfate
35. Aqua
36. Hydrogen Peroxide
37. Cetearyl Alcohol
38. Sodium Laureth Sulfate
39. Propylene Glycol
40. Dimethicone
41. Oxyquinoline Sulfate
42. Pentasodium Pentetate
43. Phosphoric Acid
44. Etidronic Acid
45. Tetrasodium EDTA

Highlights

Free of alcoholFree of parabensFree of essential oilsFree of formaldehyde releasersContains EU-26 allergensContains fragranceContains siliconesContains mineral oilContains sulfates

Key ingredients

SOLVENT

Aqua

SKIN CONDITIONING - EMOLLIENT

Cetearyl Alcohol

HUMECTANT

Propylene Glycol

ANTISTATIC

Distearoylethyl Dimonium ChlorideStearamidopropyl Dimethylamine

ANTIOXIDANT

MagnololHonokiol

SKIN CONDITIONING

Morinda Citrifolia Fruit Extract

Other ingredients

Quaternium-80QuercetinEthylhexylglycerinParfumPolyglyceryl-10 DipalmitatePolyglyceryl-6 LauratePhenoxyethanolDimethiconolSorbitan OleateCeteareth-20Citric AcidDimethiconeBenzyl SalicylateHexyl CinnamalLinaloolPotassium PersulfateMagnesium Carbonate HydroxideSodium MetasilicateAmmonium PersulfateSodium StearateMaleic AcidCyamopsis Tetragonoloba GumPVPParaffinum LiquidumTetrasodium EDTASodium Lauryl SulfateAquaHydrogen PeroxideCetearyl AlcoholSodium Laureth SulfatePropylene GlycolDimethiconeOxyquinoline SulfatePentasodium PentetatePhosphoric AcidEtidronic AcidTetrasodium EDTA

Skim through

Ingredients explained

Aqua

Solvent, main base; microbial control is critical

Cetearyl Alcohol

Fatty alcohol emulsifier at 1-5%; non-ionic surfactant

Propylene Glycol

Polyol humectant at 3-10%; hygroscopic, slight tackiness, mild irritation at high conc., verify preservative efficacy, no allergen.

Distearoylethyl Dimonium Chloride

Cationic hair conditioner, antistatic; incompatible with anionic actives, requires nonionic or cationic surfactants for stability.

Stearamidopropyl Dimethylamine

Cationic quaternary amine; antistatic/emulsifier; mild conditioning, affinity for keratin, no pub data

Magnolol

Magnolia polyphenol with antioxidant and whitening activity; low water solubility, requires solubilizers or encapsulation.

Honokiol

Magnolol, a natural phenol; offers antioxidant and whitening effects; can be mildly irritating at high concentrations.

Quaternium-80

Not decoded yet

Morinda Citrifolia Fruit Extract

Morinda fruit extract containing phenolics, claimed for antioxidant and brightening effects; botanical extract variability requires strict internal QC standards.

Quercetin

Flavonoid antioxidant; low water solubility, use in conjugate form, light sensitive.

Ethylhexylglycerin

Mild conditioner and preservative booster at 0.5–1%; reduces preservative load, smooth feel

Parfum

Fragrance for scent; may contain allergens, caution for sensitive skin, full labeling required.

Polyglyceryl-10 Dipalmitate

Not decoded yet

Polyglyceryl-6 Laurate

Gentle emulsifier for O/W systems; good biodegradability

Phenoxyethanol

Broad-spectrum preservative at ≤1%; may irritate sensitive eye areas, often paired with ethylhexylglycerin

Dimethiconol

Dimethiconol; silicone emollient providing silky feel and reducing friction; moderate comedogenicity, avoid excess.

Sorbitan Oleate

Non-ionic emulsifier for oil-in-water systems; plant-derived, check oxidative stability

Ceteareth-20

Not decoded yet

Citric Acid

Buffer and chelator at 0.1–2%; adjusts pH, may irritate sensitive skin at low pH

Dimethicone

Silicone occlusive at 1–5%; provides smooth feel, non-penetrating, suitable for sensitive skin

Benzyl Salicylate

UV absorber/light stabilizer, restricted in EU; potential sensitizer, risk assessment needed.

Hexyl Cinnamal

Common fragrance component (jasmine/vanilla note); listed EU allergen, requires labeling at >10ppm (leave-on).

Linalool

Natural fragrance component at ≤0.05%; one of EU 26 allergens, caution for sensitive skin

Potassium Persulfate

Oxidizing agent for hair bleaching or permanent color; professional use, high irritation.

Magnesium Carbonate Hydroxide

Absorbs oil and buffers pH in dry powders; requires dispersion in aqueous systems

Sodium Metasilicate

Sodium Metasilicate

Ammonium Persulfate

Oxidizing agent for permanent hair color or bleaching; professional use only.

Sodium Stearate

Sodium stearate, soap-based anionic surfactant for cleansing and emulsifying; alkaline, caution for sensitive skin

Maleic Acid

Not decoded yet

Cyamopsis Tetragonoloba Gum

Guar gum, natural thickener/stabiliser at 0.5–2%; biodegradable, dry film may feel astringent

PVP

Polyvinylpyrrolidone for film forming and thickening; used in styling and adhesion, occasional eye irritation reported.

Paraffinum Liquidum

Mineral oil occlusive; high moisture retention but heavy feel, moderate comedogenicity, caution for acne-prone skin.

Tetrasodium EDTA

Chelator removing metal ions to enhance antioxidant and preservative efficacy; very low usage, typically 0.05-0.1%, no direct skincare function.

Sodium Lauryl Sulfate

Strong anionic surfactant, high foam; high irritation risk, avoid in sensitive formulas.

Aqua

Solvent, main base; microbial control is critical

Hydrogen Peroxide

Strong oxidant for oral care or bleaching; strictly prohibited in occlusive skin applications due to burn risk

Cetearyl Alcohol

Fatty alcohol emulsifier at 1-5%; non-ionic surfactant

Sodium Laureth Sulfate

Common anionic surfactant, strong foam but drying; check cationic compatibility, high eye irritation

Propylene Glycol

Polyol humectant at 3-10%; hygroscopic, slight tackiness, mild irritation at high conc., verify preservative efficacy, no allergen.

Dimethicone

Silicone occlusive at 1–5%; provides smooth feel, non-penetrating, suitable for sensitive skin

Oxyquinoline Sulfate

Antimicrobial and chelator; irritating, restricted in specific product categories

Pentasodium Pentetate

Gentle chelator replacing EDTA; prevents oxidation discoloration, low dosage

Phosphoric Acid

Strong buffering agent for pH control; highly irritant, requires precise concentration management

Etidronic Acid

Etidronic acid chelator, restriction III/53 (<0.01%); binds metal ions to prevent oxidative discoloration.

Tetrasodium EDTA

Chelator removing metal ions to enhance antioxidant and preservative efficacy; very low usage, typically 0.05-0.1%, no direct skincare function.

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