Market · buyers
Global cosmetic brand target list · 735
Third-party view of each brand: monthly site visits and ranks, parent and listing, public revenue and funding, channels and price tier, in-house vs contract manufacturing (with evidence), public corporate contacts and leaders, analyst-style read and partnership angles.
Public facts only: revenue with year and source, never estimated; traffic from Similarweb public pages (month shown); manufacturing model backed by official or press wording. Enrichment done for 735 brands, 465 with Similarweb monthly visits; the rest are small sites whose figure Similarweb does not show, never estimated. Manufacturing model only from official sites, Wikipedia or legally required manufacturer disclosures; otherwise marked not disclosed.
Turkey · Ömerli, Istanbul, Turkey · Direct-sales beauty, personal care, household and wellness products (halal-positioned)
Farmasi Site ↗
- 168.9KMonthly visits · 2026-08
- #221,830Global rank
- #188 (Beauty and Cosmetics, France)Category rank
- 44.94%Bounce
- 3.44Pages/visit
- 2m 3sDuration
Top regions:Mexico 36.07% · Italy 13.25% · France 11.76% · Top source:Direct 39.01%
Direct-sales cosmetics company with ~1 million sales agents and 2,000+ products, marketed as halal cosmetics & personal care; ranked #11 on Direct Selling News' 2025 Global 100 list (based on 2024 revenue), up from #27 the prior year.
- Revenue
- Absolute figure not disclosed; ranked #11 on DSN's 2025 Global 100 (based on FY2024 revenue), up from #27 a year earlier (Direct Selling News)
- Channels
- Direct-sales representative model (country-specific sites) · DTC e-commerce
- Manufacturing
- Not disclosed · Made in Turkey — Farmasi's homepage lists country-specific storefronts across Europe, the Americas, Africa and Asia but does not disclose manufacturing location or an in-house-versus-contract model; no dedicated Wikipedia article exists and the official About-Us page was unreachable (404) this session.
- Contact
- Regional corporate sites (e.g. farmasimy.com/about-farmasi)
- Analyst view
- Farmasi is a Turkish direct-sales cosmetics and personal-care company operating country-specific storefronts across Europe, the Americas, Africa and Asia. Similarweb traffic (about 169K monthly visits) spreads across many markets, led by Mexico, Italy and France, fitting an international representative base. Sources checked - the company site, Wikipedia, general search - did not disclose manufacturing location, ownership, or funding. The direct-sales model typically implies mass-market pricing.
- Partnership angles
- A direct-sales model depends on a broad, frequently refreshed catalog, implying recurring demand for new formulations across categories · A multi-country representative network implies a need for market-specific regulatory registration support · Manufacturing arrangement is not publicly disclosed from sources checked this session.
Turkey · Istanbul, Turkey · Colour cosmetics, and face/body/hair care
Golden Rose Site ↗
- 63.3KMonthly visits · 2026-08
- #464,609Global rank
- #83 (Beauty and Cosmetics, Turkey)Category rank
- 37.38%Bounce
- 3.21Pages/visit
- 1m 48sDuration
Top regions:Turkey 76.71% · United States 6.98% · Egypt 5.87% · Top source:Organic Search 78.56%
Mass-market Turkish makeup and beauty brand exported to 90+ countries across Europe, CIS, the Balkans, Middle East, North Africa and the Americas; ranked Turkey's #1 cosmetics exporter 13 times.
- Parent
- Erkul Cosmetics (Golden Rose is Erkul's flagship brand) · Founded 1983, by Mehmet Erkul
- Revenue
- Not disclosed
- Channels
- DTC site · export/international distribution (Global Sales navigation on brand site)
- Manufacturing
- Not disclosed · Made in Turkey — Most corporate/About pages on goldenrose.com.tr returned 404 or 403 errors this session; the homepage confirms Turkish origin and references international/export (Global Sales) navigation, but no page fetched stated a manufacturing model or facility location.
- Contact
- goldenrose.com.tr/en/corporate/about-us.asp; regional sites (e.g. goldenrosearabia.com)
- Leaders
- Mehmet Erkul, Founder (1983)
- Analyst view
- Golden Rose is a Turkish makeup brand sold through its own e-commerce site and what its navigation describes as international export channels. Similarweb shows about 63K monthly visits, heavily concentrated in Turkey (over 75%) with the US and Egypt secondary, organic search driving nearly 80% of traffic - an organic-heavy mix suggesting limited paid-media spend. Most corporate/About pages were inaccessible this session, so manufacturing, ownership and funding could not be confirmed.
- Partnership angles
- Heavy reliance on organic search rather than paid channels may leave room for retail or marketing partnerships to accelerate growth · Export-oriented site navigation implies a need for market-specific regulatory support · Manufacturing arrangement is not publicly disclosed from sources checked this session.
Turkey · Istanbul, Turkey (not independently confirmed this session) · Color cosmetics (face, eyes, lips, nails) and facial skincare, including mineral and vegan-formula lines
Note Cosmetics Site ↗
- 7.1KMonthly visits · 2026-08
- #2,662,489Global rank
- #317 (Beauty and Cosmetics, Egypt)Category rank
- 47.82%Bounce
- 2.13Pages/visit
- 45sDuration
Top regions:United States 34.4% · Turkey 30.61% · United Kingdom 24.94% · Top source:Organic Search 36.26%
Turkish makeup brand with retail distribution reported across 20+ countries (including the US, Turkey, Russia, Spain, Saudi Arabia, Malaysia and Colombia), built around mineral, vegan and "New Era" formula series and direct consumer content (tutorials, reviews).
- Revenue
- not disclosed
- Channels
- DTC (country-specific e-commerce) · Amazon · Druni · Wildberries · regional distribution partners in 20+ countries (brand-reported)
- Manufacturing
- Not disclosed · Made in Turkey — Brand's About-Us page states Note Cosmetics was established in 2014 and says it is not affiliated with any other beauty company, but does not disclose manufacturing location or an in-house-versus-contract model; no independent source confirming ownership or production was found this session (notecosmetics.com).
- Contact
- hello@notecosmetics.com
- Analyst view
- Note Cosmetics is a color-cosmetics brand established 2014, marketed with a Paris-inspired identity, sold via country-specific e-commerce, Amazon, Druni, Wildberries and regional partners in 20+ countries. Similarweb shows a small base of about 7K monthly visits, split across the US, Turkey and the UK, with a reported month-over-month decline of roughly 74% - worth monitoring. The brand says it is not affiliated with any other beauty company but does not disclose manufacturing details.
- Partnership angles
- A sharp recent traffic decline suggests the brand may be reassessing its marketing or distribution mix, a context where supply-side flexibility could matter · Accessible-pricing, inclusivity-led positioning implies cost-conscious formulation and packaging choices · Manufacturing arrangement is not publicly disclosed from sources checked this session.
Turkey · Vegan hair care and body care
Urban Care Site ↗
- 8.3KMonthly visits · 2026-08
- 43.63%Bounce
- 3.01Pages/visit
- 00:00:49Duration
Top regions:Turkey 100% · Top source:Organic search 55.01%
Turkish 100%-vegan hair- and body-care brand (shampoos, masks, body lotions/peels), sold direct via e-commerce and retail points across Turkey.
- Parent
- Independent · Founded 2013 (Selen Yorgun Tavit)
- Revenue
- not disclosed
- Channels
- DTC site · physical sales points ('Satış Noktalarımız', specific retail partners not named on-site)
- Manufacturing
- Not disclosed — The site's FAQ page covers only ordering and shipping questions, with no manufacturing, ownership or parent-company statement found on accessible pages; no Turkish Wikipedia article exists for the brand (brand FAQ page; Wikipedia).
- Contact
- https://www.urbancare.com.tr/pages/i%CC%87letisim
- Leaders
- Selen Yorgun Tavit, Founder
- Analyst view
- Urban Care is a Turkish hair- and personal-care brand selling shampoos, serums and treatment sets at mass-market prices through its own site and unnamed physical sales points. Traffic is essentially all domestic (Turkey), and the brand showed a reported month-over-month traffic decline at the time of this check. Public pages disclose no manufacturing location, parent company, or ownership structure, and no independent Wikipedia coverage exists. Its footprint remains purely domestic so far.
- Partnership angles
- Mass-market haircare pricing suggests cost efficiency and high-volume production are likely priorities in any manufacturing relationship · Purely domestic Turkish traffic and distribution suggest the brand has not yet pursued export markets, leaving that as an open growth avenue · No public manufacturing disclosure makes its current supply-chain setup, and its openness to new partners, unclear without direct contact.