Market · buyers
Global cosmetic brand target list · 735
Third-party view of each brand: monthly site visits and ranks, parent and listing, public revenue and funding, channels and price tier, in-house vs contract manufacturing (with evidence), public corporate contacts and leaders, analyst-style read and partnership angles.
Public facts only: revenue with year and source, never estimated; traffic from Similarweb public pages (month shown); manufacturing model backed by official or press wording. Enrichment done for 735 brands, 465 with Similarweb monthly visits; the rest are small sites whose figure Similarweb does not show, never estimated. Manufacturing model only from official sites, Wikipedia or legally required manufacturer disclosures; otherwise marked not disclosed.
Turkey · Not specified in sourced results · Beauty and personal-care retail chain (multi-brand plus private label)
Gratis Site ↗
- 6MMonthly visits · 2026-08
- #7,261Global rank
- #1 (Beauty and Cosmetics, Turkey)Category rank
- 43.38%Bounce
- 6.35Pages/visit
- 3m 43sDuration
Top regions:Turkey 94.73% · United States 0.7% · United Kingdom 0.53% · Top source:Organic Search 47.5%
Turkey's largest beauty and personal-care retailer, selling colour cosmetics, skin care, hair care and personal care — including private-label and exclusive brands — at affordable prices online and across 664 stores.
- Parent
- Boyner Grup (reported); some sources separately reference Actera Group in connection with Gratis — exact current ownership not independently confirmed in sourced results
- Revenue
- Not disclosed
- Channels
- Physical stores across 81 Turkish provinces · DTC e-commerce · iOS/Android apps · Gratis Beauty professional services
- Manufacturing
- Contract manufacturing · Made in Turkey — Gratis is a multi-brand drugstore retailer (Boyner Group) carrying third-party brands; its own exclusive store-brand lines (Beaulis, LYKD, Benri, Bee Beauty, Eklips) are described on its official site as manufactured through partnerships, i.e. contract-manufactured rather than produced in an owned factory (gratis.com).
- Contact
- Via retailer's own site; parent-group contact at boynergrup.com/en/about-us
- Analyst view
- Gratis is a large Turkish beauty drugstore chain, part of Boyner Group, with stores across all 81 Turkish provinces plus DTC e-commerce and apps. Rather than a single brand, it is a multi-brand retailer that also develops exclusive store-brand lines (Beaulis, LYKD, Benri, Bee Beauty, Eklips) made through external manufacturing partnerships, not an owned factory. Similarweb shows strong reach for a domestic retailer - about 6M monthly visits, a #1 local beauty-category rank, mostly from Turkey.
- Partnership angles
- Existing private-label lines already rely on contract manufacturing, implying an established process for vetting outside production partners · National retail scale (81 provinces) means any private-label supplier must support large, consistent-quality volumes · As a multi-brand retailer, its own priority is assortment and exclusive-line development rather than manufacturing capacity for itself.