Market · buyers
Global cosmetic brand target list · 735
Third-party view of each brand: monthly site visits and ranks, parent and listing, public revenue and funding, channels and price tier, in-house vs contract manufacturing (with evidence), public corporate contacts and leaders, analyst-style read and partnership angles.
Public facts only: revenue with year and source, never estimated; traffic from Similarweb public pages (month shown); manufacturing model backed by official or press wording. Enrichment done for 735 brands, 465 with Similarweb monthly visits; the rest are small sites whose figure Similarweb does not show, never estimated. Manufacturing model only from official sites, Wikipedia or legally required manufacturer disclosures; otherwise marked not disclosed.
Vietnam · Ho Chi Minh City · Vegan skincare and haircare
Cocoon Site ↗
- 83.7KMonthly visits · 2026-08
- #471,440Global rank
- #18 (Beauty and Cosmetics, Vietnam)Category rank
- 36.33%Bounce
- 1.85Pages/visit
- 00:00:33Duration
Top regions:Vietnam 94.35% · United States 3.26% · Malaysia 1.12% · Top source:Organic search 76.06%
Vietnam's first Leaping Bunny/PETA-certified vegan beauty brand, sold through Watsons Vietnam retail and domestic e-commerce/social commerce (Shopee, TikTok Shop).
- Parent
- Nature Story Cosmetic Co., Ltd. · Founded 2013
- Revenue
- not disclosed
- Channels
- DTC e-commerce · own retail/collection-point network (120 points across 14 Vietnamese provinces for a bottle-refill program) · recently expanded to Japan
- Manufacturing
- Contract manufacturing · Made in Vietnam — Brand site names manufacturer "CONG TY TNHH NATURE STORY" (Nature Story LLC) at Xuyen A Industrial Park, Duc Lap, Tay Ninh Province, Vietnam, distinct from brand-operating entity Y&B Joint Stock Company.
- Contact
- Corporate contact via cocoonvietnam.com and the Cocoon Vietnam LinkedIn company page; also listed on Watsons Vietnam's brand page
- Leaders
- Tin Nguyen, Co-founder and Chief Product Officer — Personal Care Magazine
- Analyst view
- Cocoon is a Vietnamese vegan skincare and haircare brand built on domestic ingredients like bitter melon, coconut, turmeric, coffee and lotus, marketed as "Vietnamese soul in bottles" and certified cruelty-free by Leaping Bunny, The Vegan Society and PETA. It is made by Nature Story LLC in Tay Ninh province under operator Y&B Joint Stock Company, sells via e-commerce and 120 refill collection points across 14 provinces, and has recently begun exporting to Japan.
- Partnership angles
- Vietnamese-origin natural actives and cruelty-free certification mean new ingredient partners need clean sourcing documentation and cruelty-free proof · Recent entry into the Japanese export market signals a need for export-market regulatory and formulation adaptation support · Its bottle-refill/collection-point program signals ongoing interest in sustainable packaging partnerships.
Vietnam · Ho Chi Minh City, Vietnam · Professional makeup (base, lip, eye)
M.O.I Cosmetics Site ↗
- 45.4KMonthly visits · 2026-08
- #797,837Global rank
- #42 (Beauty and Cosmetics, Vietnam)Category rank
- 37.1%Bounce
- 1.45Pages/visit
- 00:00:13Duration
Top regions:Vietnam 84.89% · United States 8.47% · India 2.65% · Top source:Organic Search 44.75%
Billed as Vietnam's first professional makeup brand at 'international quality, reasonable price,' co-founded and creatively led by singer Hồ Ngọc Hà, sold online and through Vietnamese retail.
- Parent
- Công Ty TNHH M.O.I Cosmetics (M.O.I Cosmetics Co., Ltd.) · Founded 2017 (registered 25 October 2017)
- Revenue
- not disclosed (a third-party estimate of roughly $1M total funding exists but is not a company-reported revenue figure)
- Channels
- DTC site · Shopee · Lazada · distributor network
- Manufacturing
- Contract manufacturing · Made in South Korea — Brand's own About/Gioi Thieu page states all products are 'Made in Korea,' produced externally rather than in an owned factory (moicosmetics.vn/pages/gioi-thieu).
- Contact
- info@moicosmetics.vn; hotline 0901 060 668 / 1900 575 729; HQ Ree Tower, 9 Đoàn Văn Bơ, Ho Chi Minh City
- Leaders
- Hồ Ngọc Hà, Co-Founder & Creative Director — source: moicosmetics.vn
- Analyst view
- M.O.I Cosmetics, established in Ho Chi Minh City in 2017, markets itself as Vietnam's first professional makeup brand at accessible prices with international quality standards. Products are contract-manufactured in South Korea and sold via its own site plus Shopee, Lazada and a distributor network. Hero cushions and lip tints are priced for the Vietnamese mass market. Traffic is concentrated in Vietnam with a small international tail. No public funding or acquisition information exists.
- Partnership angles
- Already relies on Korean OEM manufacturing, so maintaining and possibly diversifying that contract-manufacturing relationship is central to its supply chain · Mass-market Vietnamese pricing means new formulations must hit tight cost targets · Distributor and marketplace-driven growth could create demand for broader SKU ranges (skincare adjacencies) needing formulation development.
Vietnam · Ho Chi Minh City, Vietnam · D2C beauty & personal care (multi-brand)
Skinetiq Site ↗
Ho Chi Minh City D2C beauty brand-builder known for data-driven digital scaling, now 75%-owned by India's listed Marico Limited after growing via online-first, influencer-led distribution.
- Parent
- Marico Limited (75% stake acquired, announced Feb 2026); Skinetiq Joint Stock Company · private subsidiary; majority owner Marico Limited is publicly listed (BSE/NSE: MARICO), India · Founded 9 January 2020, Ho Chi Minh City
- Revenue
- Not disclosed (Marico's 75% stake acquisition value not disclosed in press coverage reviewed) — Vietnam Investment Review, 10 Feb 2026
- Channels
- DTC site
- Manufacturing
- Contract manufacturing — Homepage states it partners 'with the leading multinational companies and labs/manufactories' to bring products to market, i.e. no owned factory disclosed and no specific country named (skinetiq.vn homepage).
- Contact
- Via skinetiq.vn; corporate/investor contact now via Marico Limited following the majority-stake acquisition
- Leaders
- Bui Ngoc Anh, Founder & CEO (previously founded and exited AVC Communications to Edelman, 2016); Hannah Nguyen, Co-Founder (beauty blogger, 1.5M+ followers) — vir.com.vn, dealroom.co
- Analyst view
- Skinetiq positions itself as a direct-to-consumer skincare brand partnering with multinational manufacturers and labs rather than owning production, though it names no specific countries or partners. Its web traffic is small, entirely Vietnam-based, and reportedly declining, suggesting a niche or early-stage business. No pricing, retail partners, funding or ownership details are public. Messaging emphasizes efficacy and multinational lab partnerships as a trust signal.
- Partnership angles
- Explicitly relies on external multinational labs/manufacturers rather than owned production, so ongoing contract-manufacturing relationships are core to its model · Small, still-growing DTC operation likely needs flexible minimum-order-quantity support as it scales · Efficacy-and-lab-partnership messaging suggests importance of formulation documentation and substantiation for marketing claims.