Market · buyers
Global cosmetic brand target list · 735
Third-party view of each brand: monthly site visits and ranks, parent and listing, public revenue and funding, channels and price tier, in-house vs contract manufacturing (with evidence), public corporate contacts and leaders, analyst-style read and partnership angles.
Public facts only: revenue with year and source, never estimated; traffic from Similarweb public pages (month shown); manufacturing model backed by official or press wording. Enrichment done for 735 brands, 465 with Similarweb monthly visits; the rest are small sites whose figure Similarweb does not show, never estimated. Manufacturing model only from official sites, Wikipedia or legally required manufacturer disclosures; otherwise marked not disclosed.
Japan · not disclosed · Color cosmetics (mass-market point makeup, e.g. 'Nose Shadow')
Fujiko Site ↗
- 62.9KMonthly visits · 2026-08
- #540,063Global rank
- #475 (Beauty and Cosmetics, Japan)Category rank
- 52.7%Bounce
- 2.22Pages/visit
- 00:00:58Duration
Top regions:Japan 100% · Top source:Organic Search 80.81%
A beginner-friendly, easy-to-apply mass-market makeup brand sold via its own DTC e-commerce site, physical retail stores, and the @cosme online platform.
- Parent
- Independent (かならぼ / kanalabo Co., Ltd.) · Founded Sources conflict slightly: one search snippet indicates kanalabo Co., Ltd. was established February 2015 with the Fujiko brand debuting March 2016; the brand's own site references 2019. Treating brand launch as circa 2015-2016.
- Revenue
- not disclosed
- Channels
- DTC e-commerce with membership program, physical retail ("SHOPLIST"), and cross-border e-commerce into China via platforms such as Lazada, Amazon and YesStyle
- Manufacturing
- Contract manufacturing — Fujiko is operated by Kana-Labo Co., Ltd., described as an eight-person beauty startup (BeautyTech.jp), implying reliance on contract manufacturers rather than owned factories; exact production country not publicly stated.
- Contact
- Phone 0120-913-836; contact form at https://fujikobrand.com/f/contact
- Leaders
- Founder Kana Yoshihama (吉濱佳奈), President of kanalabo Co., Ltd.
- Analyst view
- Fujiko is a fast-growing Japanese makeup brand from Kana-Labo, a very small team scaling mainly through e-commerce. Its line focuses on easy-application, natural-finish tints, brow color, and cheek products, with notable traction in China's beauty e-commerce market. Traffic is almost entirely domestic Japan, while explicit warnings about unauthorized China sales suggest demand is outpacing its own distribution control there.
- Partnership angles
- Very small internal team implies heavy reliance on contract manufacturers for formulation, filling, and packaging · Documented unauthorized resale in China points to need for authorized cross-border distribution support · Fast color-cosmetics cadence suggests interest in quick-turnaround OEM partners
Japan · Tokyo, Japan · Mass-market minimalist skincare (private label)
Muji Skincare Site ↗
- 19MMonthly visits · 2026-08
- #2,353Global rank
- #3 (Ecommerce and Shopping - Other, Japan)Category rank
- 36.55%Bounce
- 4.45Pages/visit
- 1m 34sDuration
Top regions:Japan 88.18% · United States 2.62% · Singapore 1.42% · Top source:Organic Search 42.3%
No-frills, ingredient-transparent skincare sold through Muji retail stores and e-commerce worldwide, highlighted by Ryohin Keikaku as a global growth engine.
- Parent
- Ryohin Keikaku Co., Ltd. (TSE: 7453) · Private brand; parent Ryohin Keikaku listed TSE: 7453 · Founded Muji brand founded 1980; skincare has long been part of the core Muji product range, recently scaled as a growth driver
- Revenue
- Beauty & health products revenue roughly doubled to approx. ¥100 billion in two years, about 13% of Ryohin Keikaku's total sales, FY2025 — Bloomberg / The Japan Times, March 2026
- Funding
- House brand of Ryohin Keikaku Co., Ltd. (TYO: 7453), publicly traded since 1998; Muji USA filed for Chapter 11 bankruptcy in 2020 amid pandemic closures (Wikipedia); no skincare-specific funding.
- Channels
- Muji retail stores worldwide · muji.com e-commerce · part of Muji's broader household/lifestyle retail network
- Manufacturing
- Contract manufacturing — English Wikipedia states Muji does not manufacture products in-house and keeps its manufacturing sources private across its range, which includes cosmetics; no cosmetics-specific factory country is disclosed (en.wikipedia.org/wiki/Muji).
- Contact
- Ryohin Keikaku corporate/IR (ryohin-keikaku.jp); Muji customer service
- Analyst view
- Muji's skincare line is a small part of Ryohin Keikaku's larger no-brand lifestyle retail business, sold through the same global stores and e-commerce site as its household goods and apparel. Manufacturing is outsourced to undisclosed contract factories rather than run in-house, keeping it asset-light but with little supply-chain transparency. Pricing stays affordable, reflecting Muji's minimalist, value-for-money positioning over a dedicated beauty strategy.
- Partnership angles
- Relies entirely on undisclosed contract manufacturers, so reliable OEM capacity across a huge SKU range matters more than brand-led innovation · Minimalist packaging and value pricing favor low-cost, high-efficiency production partners · As a small line inside a larger retailer, sourcing likely runs through central Ryohin Keikaku decisions.